WGSN and Coloro Name ‘Radiant Earth’ Colour of the Year 2028
WGSN and its colour‑system partner Coloro have announced Radiant Earth (Coloro code 017‑42‑31) as the Colour of the Year for 2028. The shade is a warm, earthy red described as a sophisticated neutral that can appear in matte, glossy or iridescent finishes. Forecasts link the hue to a cultural shift toward resilience, stability and flourishing in consumer environments. The colour is positioned to influence design decisions across textiles, ceramics, and high‑tech materials throughout the year.
L’Oréal and Nvidia Expand Partnership to Create AI Engine for Rapid Formulation Discovery
L’Oréal has deepened its collaboration with Nvidia by embedding the Alchemi machine‑learning framework into its research and innovation ecosystem. The joint effort will power an AI‑driven formulation engine that simulates molecular interactions at an atomic level, allowing scientists to evaluate...
Revlon Lands Licence for Salt Life’s First Fragrance
Revlon has signed a licensing agreement with Salt Life, the ocean‑focused apparel brand owned by Iconix International, to develop its first fragrance collection. The debut line, inspired by Salt Life’s “ocean‑driven lifestyle,” is scheduled to hit retail shelves in 2027....
UK Exclusive: Revive Collagen Signs Spice Girl Mel B as Ambassador for Menopause Range
Revive Collagen has appointed Spice Girls icon Mel B as the ambassador for its new menopause product range. The 50‑year‑old MBE, known for her advocacy of women’s health, said the brand’s focus on supporting women during menopause resonated with her. The...
Bare La Terre Launches, Created in Response to the ‘Sephora Kids’ Drama on TikTok
Bare la Terre is set to launch on 21 March 2024, founded by mothers Elise Som and Nicola Takada Wood together with pediatric dermatologist Dr Mariana Noy. The brand offers dermatologist‑developed, conscious‑care products specifically for Gen Alpha’s developing skin. It arises from the “Sephora...
Hello Klean Lands Strategic Investment From Brita to Fuel NPD and Expansion
Hello Klean, a London‑based beauty and shower‑care brand, secured a strategic investment from German water‑filtration giant Brita. Brita acquired a minority stake—the company’s first foray into the beauty sector—with an option to increase to a majority position later. The capital...
GEKA - The Global Leader in Hightech Mascara Innovation
GEKA, founded in 1925, has become the global leader in mascara applicator technology. The company manufactures more than 84.5 million twisted‑wire brushes each year and offers 600 designs backed by five patented cutting and grinding processes. Its molded‑brush portfolio exceeds two billion...
Why Big Beauty Retailers Like Sephora and Boots Are Investing in Boutique Concepts
Beauty remains a bright spot in the UK retail landscape, prompting major chains to experiment with boutique formats. Sephora is rolling out its first boutique stores on Carnaby Street and Old Spitalfields Market, with plans for a broader regional rollout....
The Marketing Power of Unsponsored Beauty Product Endorsements
Consumer trust in paid beauty endorsements has hit historic lows, prompting a shift toward unsponsored product recommendations. Industry experts note that when influencers share products without a brand deal, audiences perceive the advice as genuine personal experience. Freelance beauty editor...
Haut.AI Named Finalist in the Innovative World Tech Category at SXSW Pitch 2026
Haut.AI has been named a finalist in the Innovative World Tech category at SXSW Pitch 2026, joining 44 other startups selected from more than 600 applications. The company’s CTO and co‑founder, Konstantin Kiselev, will present its AI‑driven skin intelligence platform...
Les Secrets De Loly Acquired by Lifestyle Fund II
Les Secrets de Loly, a French hair‑care brand specializing in wavy, curly, coily and afro‑textured hair, has been acquired by Lifestyle Fund II, a Quadrivio & Pambianco subsidiary. The deal gives the fund its first beauty‑sector investment and a majority stake in...
Four Regulatory Updates for UK & EU Beauty Brands to Know in 2026
Regulators in the UK and EU are set to roll out four major updates for cosmetics in 2026, targeting ingredient restrictions, labeling depth, sustainability reporting, and enforcement severity. The changes respond to heightened environmental scrutiny, consumer demand for transparency, and...
Henkel Acquires Not Your Mother’s, Strengthening US Hair Care Portfolio
Henkel announced the acquisition of Not Your Mother’s, a U.S. hair‑care brand, along with its parent DeMert Brands, from private‑equity firm Main Post Partners. The move bolsters Henkel’s portfolio that already includes Schwarzkopf, Authentic Beauty Concept and Got2Be, targeting stronger...
Established Beauty Brands Risk Stagnation without Operational Discipline, Says Natural Spa Factory Founder
Natural Spa Factory founder warns that beauty brands hitting £5m revenue often stall because they cling to the tactics that got them to £500k. Over‑reliance on existing retail partners, rising customer‑acquisition costs and thin margins signal deeper operational gaps. Adding...
Modular Cleanroom Supports Scale-Up of Cosmetic Microneedle Production
CipherX, a biotech start‑up specializing in microneedle platforms, partnered with Connect 2 Cleanrooms to install a 12 m² soft‑wall cleanroom for pilot production. The modular unit, validated to ISO 14644 class 7, was delivered and fully operational within 48 hours. Its PVC curtains, steel framing and...
Lush Celebrates Harry Styles’ Album Release with Disco-Inspired Bath Bomb
Lush has launched a limited‑edition, UK‑only bath bomb called Bathe All The Time, shaped like a disco ball and designed to turn a soak into a sparkling, mood‑boosting after‑party. The product coincides with singer Harry Styles’ new album Kiss All...
Cosmetics Business Picks: 9 New Beauty Launches for March 2026
The beauty industry unveiled nine new launches for March 2026, spanning skin‑care, hair‑care, colour cosmetics, fragrance and tech accessories. Highlights include FaceGym’s at‑home EMS sculpting device, Shark Beauty’s wet‑to‑dry styling tool, Tatcha’s Milky Sunscreen SPF 50+ PA++++, and Kylie Cosmetics’ Precision Pout...
Gatineau Names Former Elemis GM as Managing Director
Canadian skin‑care brand Gatineau has appointed Susan Harvey as its new Managing Director as it embarks on a growth phase. Harvey joins from Elemis, where she spent over 13 years, most recently serving as UK General Manager. In her role,...
Beiersdorf’s Skin Age Clock Can Predict Biological Age – Now Researchers Wants to Find Out What Makes It Tick
Beiersdorf’s AI‑driven Skin Age Clock, patented in 2021, reads epigenetic markers to estimate the biological age of skin. The technology underpins the Epicelline ingredient, now featured in Nivea and Eucerin lines, which claims to reverse cellular aging. To refine the...
Spicules: The K-Beauty Skin Care Ingredient Primed to Break Through in 2026
Spicules, ultra‑fine needle‑shaped particles harvested from freshwater sponges, are emerging as the next K‑beauty breakthrough for 2026. Marketed as “liquid microneedling,” they form temporary micro‑channels in the epidermis, enhancing the delivery of co‑applied actives without invasive procedures. Korean brands are...
Aptar Beauty Launches NeoDropper Autoload, a Next-Generation Dropper with Automatic Filling and Precise Applicator
Aptar Beauty introduced NeoDropper Autoload, a next‑generation dropper for dermocosmetic and prestige skincare brands. The system combines a twist‑and‑push mechanism with an automatic refill applicator that delivers precise doses while preventing spills. Laboratory tests show microbial contamination four times lower...
High-Touch, High-Tech: Revieve’s Beauty & Wellness Index 2025 Signals a New Era of Guided Beauty Commerce
Revieve released its Beauty & Wellness Index 2025, showing guided diagnostics now initiate 60‑75 % of beauty journeys and deliver two‑to‑three‑fold higher completion rates. The data, drawn from millions of AI‑driven skin analyses, quizzes and virtual try‑ons, highlights longer engagement, especially in...
Jelly Products Are Taking over Beauty Cabinets Again Thanks to Elevated Formats
Jelly‑textured beauty products are experiencing a resurgence, driven by high‑profile launches from Sol de Janeiro, Makeup by Mario and Milk Makeup. Sol de Janeiro introduced a solid‑stick Jelly Perfume Balm that promises ten‑hour fragrance longevity, while Mario unveiled a two‑in‑one Jelly Jar Lip & Cheek...
Face Masks Are Having a Major Glow-Up with Next-Gen Materials
Face masks are undergoing a major transformation as next‑generation formulations packed with high‑performance ingredients move them from occasional indulgences to core steps in daily skincare routines. UK retailer Boots reports selling a mask every five seconds, underscoring the category’s rapid...
Kérastase Is Rebooting Chronologiste Range with Breakthrough Formula ‘Caviar of Longevity’
Kérastase, the L’Oréal‑owned luxury hair‑care brand, is reviving its Chronologiste line with a new “Caviar of Longevity” formula. The launch centers on an Overnight Youth Serum that combines patented Pro‑xylane and ochrohyta algae to protect hair function and scalp health....
Hailey Bieber’s Rhode Taps Love Story’s Sarah Pidgeon as Face of Spring Collection
Hailey Bieber’s e.l.f.-owned beauty brand Rhode has signed actress Sarah Pidgeon as the face of its spring collection. The line introduces two new Pocket Blush shades—Teacup pink and Candy Apple red—the first red hue for the product. Limited‑edition Peptide Lip...
Target to Launch Premium Beauty Studio Spaces as Part of Turnaround Strategy
Target announced a $2 bn turnaround plan aimed at reviving growth after several quarters of sales decline. Central to the strategy is the rollout of premium Beauty Studios that combine specialty‑level presentation with broad accessibility, alongside a 30% expansion of its...
Discover the Expert Voices Driving Innovation in Skin Science and Longevity
The Anti‑Ageing Skin Care Conference 2026 will be held June 23‑24 at the Royal College of Physicians, featuring two days of presentations on healthy ageing, biomarker science, and emerging skin technologies. A roster of leading academics and industry R&D heads—including...
Garnier Signs Supermodel Gisele Bündchen as First Global Ambassador to Promote High-Tech Era
Garnier has appointed supermodel Gisele Bündchen as its first‑ever Global Brand Ambassador, anchoring the L’Oréal‑owned brand’s new “High‑Tech Nature” strategy that blends scientific performance with natural ingredients. Bündchen will front worldwide hair‑care campaigns, beginning with the launch of Fructis Diamond Sleek,...
Exclusive: Anti-Ageing Skin Care Conference Keynote Reframes Skin Ageing as Biodesynchronosis
The anti‑ageing skin‑care conference introduced the concept of biodesynchronosis, framing skin ageing as a loss of regulatory coordination rather than merely chronological time. Speakers argued that traditional markers like wrinkles miss upstream failures, and that recovery speed after stress better...
Nykaa Bets of Fragrance with Opening of Dedicated Perfume Stores in Mumbai
Nykaa has launched Nykaa Perfumery, a dedicated fragrance‑only retail format, with two 800 sq ft stores in Mumbai’s Oberoi Mall and Infiniti Mall. The stores combine immersive discovery tables, AI‑driven Fragrance Finder, and trained fragrance advisors to guide shoppers through a curated...
Estée Lauder Teams up with Fashion Designer Diane Von Furstenberg for Limited Edition Collection
Estée Lauder announced a limited‑edition beauty collection with designer Diane von Furstenberg. The InCharge Collection features a new $85 fragrance, a $35 multi‑use sculpting blush stick, and a $45 glossy lip oil trio. The partnership leverages von Furstenberg’s fashion legacy and her long‑standing friendship...
Milk Makeup Taps Frank B as Global Artistic Director to ‘Drive Creativity’
Milk Makeup announced celebrity makeup artist Frank B as its inaugural Global Artistic Director. The newly created role tasks him with elevating the brand’s fashion‑centric DNA and guiding product development through an artistry‑first lens. Frank B will also craft a comprehensive artistry...
Groupe GM Cosmética Portugal on the Next Phase of Solid Beauty
Groupe GM Cosmética Portugal announced the launch of Solid Labs, a new platform dedicated to high‑performance solid cosmetics. The company argues that solid formats must evolve from sustainability‑driven storytelling to delivering parity—or superiority—with traditional products. Brands are urged to prioritize...
Charlotte Tilbury Names Former Rabanne Brand VP Its New CMO
Charlotte Tilbury has hired Jerome LeLoup, former Rabanne Brand VP, as its Chief Marketing Officer effective March 2. LeLoup spent 13 years at Puig, rising from General Manager of Premium & Niche Brands to Brand VP of Rabanne. He will lead...
Jo Malone London Taps Sisters Lizzy and Georgia May Jagger as Global Brand Ambassadors
Jo Malone London, part of the Estée Lauder Companies, has appointed sisters Georgia May Jagger and Lizzy Jagger as global brand ambassadors for its new English Pear fragrance line. The campaign, built around a sisterhood narrative, will showcase the English Pear & Freesia and English Pear & Sweet Pea scents. It...
The Lipstick Lesbians Direct-From-Lab Brand to Bring ‘Breakthrough’ Beauty Formulas to Market Sooner
TikTok educators Alexis and Christina Androulakis are launching Leaked Labs, a direct‑from‑lab beauty brand that will debut on March 6. The company will release “controlled leaks,” limited early‑access drops of lab‑born formulas, starting with Leak 001 – Amplify Flexi Powder, a water‑activated,...
How Beauty Start-Ups Can Build Scalable Product Lines
Florence Roghe, founder of Collateral Projects, warns beauty start‑ups that rapid launches often lack a clear value proposition and long‑term roadmap. She stresses that products must deliver distinct, disruptive value in a crowded market, not just chase trends. Successful scaling...
Il Makiage Owner Oddity Tech Shares Plummet Despite ‘Record’ 2025 Performance
Oddity Tech posted a record 2025, with revenue climbing 25% to $810 million and adjusted EBITDA reaching $163 million, driven by Il Makiage, SpoiledChild and the new MethodIQ launch. The fourth quarter saw revenue up 24% to $153 million and gross profit rising 20%,...
Inside Lookfantastic’s Second UK Store and Its Play to Be the ‘Immersive’ Retailer in the North
Lookfantastic, the THG‑owned beauty e‑commerce platform, opened its second UK brick‑and‑mortar location in Bristol’s Cabot Circus on 27 February. The 3,000‑sq‑ft store is designed as an intuitive, immersive environment that showcases premium brands such as Jo Malone, Tom Ford and YSL...
Molton Brown Opens 1970s-Inspired ‘Sanctuary’ Store in London
Molton Brown has launched a new flagship in London’s Broadgate district, reviving the brand’s 1970s salon roots with a calming, nature‑infused interior. The store showcases the full fragrance range and a growing refill collection for hand and body products, aligning...
Interparfums Sales Hit Record $1.49 Billion Due to ‘Several Blockbuster Fragrances’
Interparfums reported a record $1.49 billion in total sales for 2025, with fourth‑quarter revenue climbing 7 % to $386 million and full‑year growth of 2 %. The company beat expectations despite macroeconomic headwinds and new U.S. tariffs, driven by a resilient portfolio of prestige...
Estée Lauder to Armani: The Risks and Rewards of Reformulating a Hero Beauty Product
Iconic beauty brands such as Estée Lauder and Armani are reformulating flagship foundations like Double Wear and Luminous Silk to address regulatory changes, ingredient costs, and supply‑chain disruptions. While reformulations can alienate loyal consumers, companies argue that staying static poses...
Analysis: Are We Witnessing the Fall of the Celebrity Beauty Brand?
Celebrity beauty brands have long leveraged star power, from early fragrance lines by Britney Spears and Jennifer Lopez to modern powerhouses like Kylie Cosmetics and Rare Beauty. Recent closures—including Gwen Stefani’s Gxve Beauty, Drew Barrymore’s Flower Beauty, and Kate Moss’s Cosmoss—suggest the segment’s...
Hello Sunday Voluntarily Recalls Mineral Sunscreen in UK over Potential Health Risk
Hello Sunday has voluntarily recalled its The One For Your Eyes Mineral Eye Cream SPF 50 in the United Kingdom after recent laboratory testing revealed the product does not achieve the advertised SPF 50 protection. The recall affects all batches sold between...
Aptar Beauty Introduces Premium Dispensing Solutions to Address Brand Differentiation Needs
Aptar Beauty unveiled a suite of premium dispensing and decoration solutions aimed at mass‑market personal‑care brands seeking shelf differentiation. The offering includes in‑mold coloring, metal‑like masterbatches, laser engraving and other high‑impact finishes that can be applied to both plastic and...
Elizabeth Arden Taps Leighton Meester to Front First Perfume Launch in Eight Years
Elizabeth Arden has introduced its first perfume in eight years, unveiling Eternal Aura with actress Leighton Meester as the campaign face. The floral‑amber fragrance, co‑created by perfumers Natasha Côté‑Mouzannar and Anne Flipo, launches at $69 alongside a $47 body balm. The global rollout...
Inside Beiersdorf’s Strategic Bet on Longevity Amid Beauty’s ‘Paradigm Shift’
Beiersdorf, the German owner of Eucerin and Nivea, is betting on longevity by commercialising an epigenetic breakthrough called Epicelline. After 15 years of research and screening over 50,000 ingredients, the company claims Epicelline can reactivate youth‑related genes, effectively turning back...
Exclusive: Dermatica Breaks Into Hair and Scalp Care
Dermatica, known for personalized skin‑care, has launched a clinician‑prescribed hair‑loss treatment service targeting women. The offering includes a daily scalp serum, a monthly treatment plan, and an online dermatologist consultation after users submit photos and questionnaire responses. Customers receive regular...
Euphoria MUA Donni Davy on Half Magic’s Rise to the Top and Cracking the UK Market
Donni Davy, the lead makeup artist for HBO's Euphoria, is expanding her maximalist brand Half Magic into the UK through a Sephora boutique launch. The line, co‑founded with A24 after the show's looks went viral, will ride the momentum of season...