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Practitioner intelligence including tax practice trends, planning approaches, and compliance shifts.

The Hidden Factory in Accounting: Why Rework Is Quietly Eating Your Capacity
News•Apr 7, 2026

The Hidden Factory in Accounting: Why Rework Is Quietly Eating Your Capacity

The article exposes the "hidden factory" in accounting firms—unplanned rework that silently drains capacity despite detailed project plans. It explains how late‑stage corrections, data inconsistencies, and unclear handoffs generate invisible labor, often consuming a sizable share of billable hours. By quantifying this hidden work, firms can see why capacity appears to vanish. The piece calls for better visibility and disciplined processes to reclaim lost productivity.

By CPA Trendlines
Why Strategic Planning Matters More Than Ever
News•Apr 7, 2026

Why Strategic Planning Matters More Than Ever

Strategic planning has become essential as technological acceleration reshapes the accounting profession. CEOs from Google X and the AICPA warn that the pace of AI, cloud, automation, and data analytics now outstrips most people’s ability to adapt. This disruption forces...

By CPA Trendlines
Start Value Pricing with Six Steps
News•Apr 7, 2026

Start Value Pricing with Six Steps

The article urges accounting firms to adopt value‑based pricing, moving away from traditional hourly rates. It introduces a six‑step framework designed to help CPAs define, communicate, and implement client‑centric fees. By focusing on outcomes rather than time, firms can capture...

By CPA Trendlines
Is Your Non-Billable Time Working for You?
News•Apr 6, 2026

Is Your Non-Billable Time Working for You?

The piece examines how non‑billable time impacts partner productivity in accounting firms. Smaller firms’ client‑service partners typically log 1,500‑1,600 billable hours annually, while the Top 100 CPA firms average about 1,200 and should target 1,300‑1,400. The article argues that unmanaged non‑billable...

By CPA Trendlines
Three Questions to Ask Clients About Goodwill
News•Apr 3, 2026

Three Questions to Ask Clients About Goodwill

Entrepreneurial clients often see their business represent 80‑90% of estate value, yet goodwill remains illiquid, restricting cash availability. Randy Fox highlights that this liquidity shortfall can deter owners from effective exit planning. He proposes three essential questions advisors should ask...

By CPA Trendlines
Geof Brown: Rethink Everything | Gear Up for Growth
News•Apr 3, 2026

Geof Brown: Rethink Everything | Gear Up for Growth

Geoffrey Brown, CEO of the Illinois CPA Society, highlighted three major forces reshaping public accounting: private‑equity pressure driving firms to upgrade governance and client value, a shift toward advisory services that demands curiosity, problem‑solving and critical thinking, and demographic headwinds...

By CPA Trendlines
Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | ARC
News•Apr 2, 2026

Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | ARC

The accounting‑tech sector is dominated by a sprint‑to‑market mindset, where startups prioritize minimal viable products and aggressive sales over robust engineering. Venture‑capital funding and investor expectations push firms to launch quickly, leveraging AI hype to attract attention at expos and...

By CPA Trendlines
The Sales Cycle and What You Need to Know
News•Apr 1, 2026

The Sales Cycle and What You Need to Know

The article redefines sales for accounting firms, moving it from a taboo concept to a core professional activity. It frames selling as problem‑solving and outlines a five‑step sales cycle that must be followed in order. The author argues that every...

By CPA Trendlines
Psychological Safety Is a Throughput Issue, Not a Soft Skill
News•Mar 31, 2026

Psychological Safety Is a Throughput Issue, Not a Soft Skill

The article argues that psychological safety is fundamentally a throughput problem rather than a soft‑skill deficit. Teams often withhold uncertainty until deadlines, creating last‑minute risk spikes and review bottlenecks. This systemic delay, not a lack of intelligence or training, drives...

By CPA Trendlines
Merger Checklist: 34 Action Steps
News•Mar 31, 2026

Merger Checklist: 34 Action Steps

The CPA Trendlines article outlines a 34‑step merger checklist aimed at CPA firms, emphasizing that full integration can take three to four years but critical administrative tasks must be tackled in the first months. It advises firms to begin integration...

By CPA Trendlines
Tax Season’s Not Over: Retroactive Tax Regs, Real-Time Decisions
News•Mar 30, 2026

Tax Season’s Not Over: Retroactive Tax Regs, Real-Time Decisions

The CPA Trendlines Academy is hosting a CPE webinar on April 2 to dissect a wave of retroactive and prospective tax regulations affecting 2025 returns and 2026 planning. New legislation, including the OBBBA reforms and expanded R&D and ERC provisions, creates...

By CPA Trendlines
The Six Types of Due Diligence You Need Before Merging
News•Mar 24, 2026

The Six Types of Due Diligence You Need Before Merging

The article outlines six essential due‑diligence categories that CPA firms should evaluate before merging, stressing that the scope must be tailored to each transaction. It recommends pairing a Letter of Intent with reviews of financial, tax, legal, operational, cultural, and...

By CPA Trendlines