Creative Review - Latest News and Information
KFC’s third‑year "Believe" film, "How Much Do You Believe in Chicken?", shifts from a pure broadcast spectacle to a participatory experience, ending with a QR code that invites viewers to enter a real‑world challenge. The 90‑second spot, directed by Vedran Rupic, pits blindfolded "Believers" against surreal obstacles before a golden egg appears at dawn. A £50,000 prize and the chance to claim the egg turn the ad into the opening act of a larger activation. The campaign builds on the platform’s 6.8% YoY sales lift and 9% overall growth.
Visa’s Europe‑wide "The Feathered Lamb" campaign, created by Marcel, deployed AI‑generated images and videos to bait social‑media users and then reveal the deception. When commenters fell for the fake posts, a personalized video disclosed the trick and directed them to...
