News•Apr 7, 2026
How Bel Defied Global Snacking Headwinds
Bel Group has outperformed a weak global snacking market by leaning into healthy‑snack innovation and strategic capacity expansion. The French multinational rolled out plant‑based Boursin, probiotic Babybel portions and limited‑edition flavors while doubling production in Vietnam and South Dakota. Acquisitions such as a minority stake in Indonesia’s Garuda Food broadened its Asian footprint. These moves helped Bel generate €3.83 bn in sales and more than double net profit to €107 m.
