News•Mar 24, 2026
ARD-Jugendwellen-Fusion Kommt Früher Als Gedacht
ARD’s regional youth radio stations SWR, SR and HR will merge into a single brand called DasDing, launching on June 1, 2026—six months earlier than the originally planned January 2027 start. The new program will serve Baden‑Württemberg, Rheinland‑Pfalz, Hessen and the Saarland, targeting listeners aged 20‑29. By consolidating operations across three cities, the consortium expects to save roughly €1.8 million (about $1.95 million) in linear broadcasting costs. The move fulfills the ARD reform contract and creates a unified platform for music, news and events.
