News•Mar 26, 2026
The Reality of Starting a Solo RIA
Todd Wenning, president of KNA Capital, shares hard‑won lessons from launching his solo registered investment advisor (RIA) two years ago. He notes that regulatory filing and basic technology now cost only a few thousand dollars, but the market is crowded as new RIAs proliferate and larger firms consolidate. Overhead can be dramatically reduced by operating from home and using only essential tools, yet building a client base demands proactive marketing and a reliable back‑office. Wenning emphasizes realistic timelines, side‑income buffers, and disciplined processes as keys to sustainable growth.
