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Team/athlete valuations, ownership, sponsorships and sports finance

What A Trip To The Masters Really Costs: $125 Tickets To $100,000 Trips
News•Apr 6, 2026

What A Trip To The Masters Really Costs: $125 Tickets To $100,000 Trips

The Masters Tournament’s ticket lottery draws over 2 million applicants, with odds roughly 1 in 200. 2026 ticket prices start at $125 for practice rounds and rise to $160 for tournament days, a $20 increase from the prior year. While resale is banned, secondary‑market listings fetch $1,350 for practice tickets and up to $13,000 for tournament seats. Accommodation costs surge, with average five‑night stays hitting $6,744 and premium Airbnb rentals exceeding $55,000, pushing total trip expenses toward six figures.

By Forbes SportsMoney
Seattle Mariners Sign Shortstop Colt Emerson To $95 Million Contract
News•Apr 6, 2026

Seattle Mariners Sign Shortstop Colt Emerson To $95 Million Contract

The Seattle Mariners have locked up top prospect Colt Emerson on an eight‑year, $95 million contract, the largest deal ever for a player without MLB service time. The agreement includes a $25 million club option for 2034, escalators for awards and a...

By Forbes SportsMoney
Alabama Makes Nate Oates One Of 5 Highest-Paid Coaches In College Basketball
News•Apr 6, 2026

Alabama Makes Nate Oates One Of 5 Highest-Paid Coaches In College Basketball

Alabama announced a contract extension for head coach Nate Oats through the 2031‑32 season, elevating his compensation to over $6 million annually and placing him among the five highest‑paid men’s basketball coaches. The deal follows Oats guiding the Crimson Tide to...

By Forbes SportsMoney