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EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
A new M+R AI study examined 3.8 billion nonprofit emails and found that messages containing personal stories generated a 29% lower response rate than story‑free emails. The analysis suggests that generic storytelling often creates a donor disconnect, diluting the call to action. While anecdotes are traditionally prized in fundraising, the aggregate data shows they can be counter‑productive when not tightly linked to donor relevance. The findings urge fundraisers to adopt a more data‑driven, audience‑centric approach to copy.
The article breaks down three fundraising tactics that feel like magic but are grounded in proven practice: donor‑centric storytelling, strategically chosen photos, and heartfelt thank‑you communications. It explains how each element must capture attention, stay relevant, and align with donor...
Many organizations prioritize avoiding failure, which hampers fundraising innovation. The article argues that embracing failure is essential because most new ideas start as bad and only through experimentation can successful concepts emerge. It notes that effective fundraising tactics decay over...
Word‑of‑mouth is the most powerful, low‑cost fundraising tool for nonprofits, but it isn’t purely luck. Jeff Brooks argues that being remarkable—clear, donor‑centric, and exciting—drives organic conversation. He outlines common pitfalls like jargon‑filled messaging and donor‑education overload, then offers concrete actions...
