News•Feb 18, 2026
Champagne Culture - Love on Ice
Hotels across Asia are reimagining Champagne as an experiential luxury, turning the drink into daily rituals, theatrical performances, and wellness amenities. At The St. Regis Bangkok, a 6 p.m. sabrage ceremony anchors the evening transition, while Centara Grand’s sky‑terrace serves chilled bottles with panoramic views. Boutique spas now offer Champagne‑infused baths, blending indulgence with relaxation. These activations shift Champagne from a menu item to a mood‑setter that drives guest engagement and premium spend.