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Product and engineering leadership reflections and decision-making.

The Vision Pro, an Unintentional Trojan Horse for AR
News•Mar 9, 2026

The Vision Pro, an Unintentional Trojan Horse for AR

Two years after its launch, Apple’s Vision Pro remains a technical marvel with a stunning display and seamless eye‑plus‑hand tracking, yet it struggles with three core issues: bulky hardware, a $3,500 price tag, and a stagnant content ecosystem. While VisionOS has added features like a Mac virtual display and foveated streaming, developers are abandoning the platform, leaving the headset without a killer app. A simple third‑party strap can improve comfort and shift the experience toward augmented reality, highlighting the device’s latent AR potential. The headset’s shortcomings foreshadow challenges for any future Apple AR glasses.

By in|retrospect