IoT Business News – Smart Buildings

Privacy-First IOT: Why Retail and Public Spaces Are Moving Away From Camera-Based Analytics

Retailers and public‑space operators are abandoning camera‑based analytics in favor of radar‑based people counting solutions that respect privacy. Traditional video systems capture personally identifiable information, triggering GDPR obligations, costly consent processes, and public distrust. Radar sensors operating at 60 GHz millimetre‑wave frequencies detect movement without recording images, delivering accurate foot‑traffic data while remaining fully compliant. The technology also reduces maintenance, works in any lighting, and provides real‑time insights for operational decisions.