The Coca‑Cola Company and its largest bottler, Coca‑Cola Europacific Partners GB, have been named the Official Soft Drinks Partner for the Glasgow 2026 Commonwealth Games and an Official Partner of Team Scotland. The agreement designates Coca‑Cola Zero Sugar, Powerade and Smartwater as the official soft drink, sports drink and water brands at the event, with CCEP supplying 100% recycled‑plastic 500 ml bottles at venues. In addition, CCEP will fund and volunteer for a riverbank cleanup project with Keep Scotland Beautiful, contributing to the Commonwealth Clean Oceans Plastics Campaign’s goal of removing one million plastic pieces from waterways before the Games. The partnership underscores Coca‑Cola’s commitment to sustainability and local Scottish manufacturing.
Sky Sports has signed a multi‑year exclusive deal with Jake Paul’s Most Valuable Promotions (MVP) to broadcast its new women’s boxing platform, MVPW, in the UK and Ireland. The agreement guarantees two all‑female fight nights each year, starting with a...
WSL Football has launched an official mobile app for the Barclays Women’s Super League and WSL 2, offering fans a centralized hub for live match stories, statistics, streaming, and personalized content. The app was shaped by a beta program with 2,000...