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Brazil’s leading sports‑business site: sponsorships, media, marketing and venues

Campeões Estaduais, Flamengo E Cruzeiro Lideram Crescimento Digital Em Março
News•Apr 6, 2026

Campeões Estaduais, Flamengo E Cruzeiro Lideram Crescimento Digital Em Março

Flamengo and Cruzeiro, 2026 state champions, topped March digital growth among Brazilian clubs. Flamengo added 430,000 new followers, reaching 67 million total, driven mainly by TikTok and Instagram. Cruzeiro recorded 236,000 new followers, with Instagram contributing 54% and TikTok adding 100,000. Across the top five, Santos, Palmeiras and Corinthians also saw strong gains, while Instagram delivered 55% of Q1 follower growth.

By Máquina do Esporte