News•Apr 1, 2026
A Letter to John Ternus
Apple celebrates its 50th anniversary, and a public letter addressed to senior vice president John Ternus urges the company to preserve the founding spirit that emphasized love of computers, user‑centric design, and privacy. The author warns that relentless growth and optimization threaten these values and calls for hardware excellence to remain the top priority. He stresses that great computers should drive software, services, and profit, not the reverse. The message positions this cultural focus as essential for Apple’s long‑term success.
