Marketing Week - Latest News and Information
Marks & Spencer (M&S) tackled its chronic summer fashion underperformance by leveraging a deep consumer‑insight project with Basis Global. The insights team created a unified “one version of the truth” using a ‘Moments Framework’ that captured customers’ emotional drivers rather than explicit product wants. By embedding this framework through tailored department briefings and new‑starter documentation, M&S launched the “Summer Like You Mean It” campaign. The initiative delivered measurable gains in summer market share, brand awareness and perception.
The Marketing Week podcast episode explores how generational differences shape media consumption, advertising, and the future of marketing, questioning whether age‑based segmentation still serves brands in an AI‑driven landscape. Experts highlight that while age once provided a useful shorthand, today data‑rich,...
The 2026 Marketing Week Career & Salary Survey reveals that 44.6% of marketing mums say parenthood has damaged their career progression. The research also shows 35.6% of these mothers avoided applying for new roles and 14.1% were pushed into more...
The Post Office has appointed Amber Kirby, former Channel 4 marketing director, as its new marketing and digital director. Kirby will oversee insights, marketing strategy, and digital initiatives, succeeding David Enwright. The hire follows a period of reputational damage from the...
Aldi’s marketing director Kyrsten Halley has left after two and a half years to launch a boutique consultancy aimed at delivering bold, commercially‑driven campaigns. She will also expand her non‑executive role at the British Horseracing Authority. Laura Conlon stays as...
The article argues that the Marketing Qualified Lead (MQL) and its waterfall funnel metaphor have become entrenched in B2B despite growing criticism. It contends that the model reduces buyers to numbers and overlooks their agency, leading to misguided marketing tactics....
The UK Advertising Standards Authority (ASA) has upheld its ban on a Facebook ad for Zoe’s Daily30+ supplement, rejecting the company’s appeal. The ad claimed the product contained no ultra‑processed foods, a statement the ASA judged likely to mislead consumers...
Channel 4 has mandated subtitles on all new TV ads, pushing brands toward greater accessibility. Currys, praising the move, added closed captions to its “The Sigh of Relief” campaign, citing a potential reach of 18 million UK viewers with hearing loss. The...
Influencer gifting remains common, yet its impact is waning as audiences detect inauthenticity. A Socially Powerful survey shows 93% of marketers send free products, but only 19% receive genuine advocacy and 35% blame creator fatigue for declining effectiveness. Brands such...
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
