MarTech Series
MarTech Series - Marketing technology insights and industry trends
Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
Aurora Mobile unveiled its AI‑first engagement platform, EngageLab, at InnoEX Hong Kong, showcasing solutions that tackle fragmented channels, siloed data, and costly integrations for global enterprises. The demo highlighted intelligent fallback workflows that automatically shift messages from email to WhatsApp and, if needed, SMS, improving delivery reliability while trimming budgets. EngageLab’s developer‑first APIs and AI + LiveDesk integration enable rapid, custom deployments and let AI agents pull real‑time data from CRM or ERP systems, effectively acting as digital employees. The company positions the platform as a way to move beyond seat‑based pricing toward growth‑aligned costs.
Spark SEO Unveils Bold Rebrand and Strategic Shift to AI Search
Spark SEO announced a complete rebrand, unveiling a new logo, brand colors, and an AI‑powered website. The boutique agency is shifting its core service model from traditional SEO to Answer Engine Optimization (AEO), which incorporates AI discovery platforms and chatbots....
Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
Limelight Inc. is sending its senior leadership, including newly hired VP of Americas Oshri Raz, to the POSSIBLE 2026 conference in Miami. The trip underscores the company’s push to deepen its U.S. footprint and to market its ARC automation toolkit....
Expert.ai and Microsoft Italy Together to Accelerate the Adoption of Agentic Architecture
Expert.ai and Microsoft Italy have partnered to place the EidenAI Suite on the Microsoft Azure Marketplace, enabling large Italian and global enterprises to deploy AI solutions faster and at scale. The collaboration aims to move organizations beyond pilot projects toward...
Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes
Munch Studio unveiled an AI‑powered video editing suite that converts long‑form footage into platform‑ready short clips in minutes. The tool automatically clips, captions, scores relevance, adds music and formats videos for Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. All...
Everle Inc, Launches Blob AI 2.0: A Subscription-Based AI Companion Built on Privacy, Ethical Design, and No Ads
Everle Inc launched Blob AI 2.0, a subscription‑based AI companion built around privacy, mental wellbeing, and ethical design. The service operates without ads, does not train on user conversations, and avoids engagement loops, positioning itself as an alternative to big‑tech...
From ChatGPT to Claude and Grok: AI.cc’s One-API Solution Powers Next-Gen AI Agents and Applications
AI.cc has launched a one‑API platform that gives developers instant access to more than 300 leading AI models—including OpenAI’s ChatGPT, Anthropic’s Claude, xAI’s Grok, and Google’s Gemini—through a single, OpenAI‑compatible endpoint. The service lets teams switch models by changing only...
Points Are Meaningless. Are You Ready for Algorithmic Loyalty?
Loyalty programs that award the same points to every shopper are losing relevance as customers demand personalized incentives. Algorithmic Loyalty Platforms use machine‑learning to analyze purchase, browsing and redemption data, automatically adjusting reward type, value, timing and channel for each...
Digital Insure Selects MHC to Modernize Customer Communications and Support Operational Resilience
Digital Insure, a Europe‑based digital‑first insurer, has chosen MHC’s NorthStar Customer Communications Management platform to replace its homegrown document‑generation system. The SaaS solution will run in a private Amazon cloud, boosting operational resilience, regulatory compliance and daily efficiency. MHC was...
Shutterstock Expands Commercial-Ready GenAI Solutions with AI Video Generator
Shutterstock announced its AI Video Generator, a unified platform that combines leading text‑to‑video models from Google, Runway and others with the company’s massive library of licensed assets. The service offers two free generations so users can quickly evaluate commercial‑grade video...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
Locality and Nielsen announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising platform. The partnership makes Locality the first broadcast sales organization to deploy Nielsen’s MDE at scale, delivering demographic audience data across all 210 U.S....
AI Adoption Surges — But Quality Is Slipping, New Applause Report Finds
Applause’s fourth State of Digital Quality in Testing AI report shows AI adoption accelerating, with 55% of organizations releasing AI‑powered applications. Yet more than half of those initiatives stall before full production, hindered by integration, cost and rising quality risks....
Fathom Unveils Major Platform Update, Adding Bot-Free Capture, Account-Wide Meeting Insights, and Widely Expanded LLM Integrations
Fathom rolled out a major platform refresh that adds bot‑free capture options, a redesigned desktop UI with live summaries, and a soon‑to‑launch iOS app for on‑the‑go note‑taking. Users can now pick transcription, audio‑only, or full video capture per meeting while...
Optimizely ‘Opal University’ Participants Build 375 AI Agents in Five Days as Demand Grows for Hands-On AI Training
Optimizely’s free Opal University program attracted over 1,500 senior marketing leaders in its first two weeks, with participants building 375 AI agents across two five‑day cohorts. The hands‑on training delivered 80‑95% time savings on recurring workflows such as SEO, CRO,...
Teradata Launches Analyst Agent on Microsoft Marketplace for AI-Assisted Business Decision-Making
Teradata has released its enterprise‑grade Analyst Agent on Microsoft Marketplace, enabling AI‑assisted conversational analytics within Azure environments. The agent lets business and data analysts pose natural‑language questions, automatically generating complex SQL queries and visualizations without coding. Central to the offering...