MarTech Series
MarTech Series - Marketing technology insights and industry trends
New Behaviour Analysis Reveals Deep Intent Differences Between ChatGPT Users and Google Searchers
BFJ Digital’s new behavioural report shows that ChatGPT is primarily used for early‑stage research, while Google Search continues to dominate the final purchase phase. The study finds users turn to conversational AI to synthesize product specs and compare options, then switch to traditional search for low‑friction buying. BFJ recommends three strategic shifts: optimizing website data for AI context, splitting media spend by intent, and revamping attribution to capture the full journey. The findings challenge the notion that AI tools can fully replace search engines in commerce.
EXL and Databricks Expand Collaboration to Help Enterprises Build Trusted Data Foundations for AI
EXL Service (NASDAQ: EXLS) announced it has achieved Gold Tier status in the Databricks Partner Program, deepening its collaboration to help enterprises build trusted data foundations for AI. Through its EXLdata.ai platform, the company integrates Databricks’ security, governance and lineage...
IQM Brings AI to Building Voter Targeting With Custom Voter Audience Tool
IQM Advertising Corp unveiled Custom Voter Audiences, an AI‑powered audience‑planning platform for political campaigns. The solution lets advertisers describe desired voter traits in natural language and instantly generates activatable segments based on multi‑sourced, verified voter files. By automating segmentation across...
AI-Assisted SEO Is Reshaping How Businesses Approach Online Visibility
AI‑assisted SEO is rapidly augmenting traditional optimization by leveraging machine‑learning models to process vast search‑trend data, identify intent patterns, and surface content gaps. The technology accelerates keyword research, technical audits, and predictive analysis, allowing enterprises with large site inventories to...
impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships
impact.com announced a suite of AI‑driven tools at its iPX event, including the Ask Impact V2 conversational assistant, autonomous partnership agents, and creator‑focused Storefronts. The new features aim to unify discovery, conversion, measurement, and payouts within a single platform, reducing...
Shutterstock Evolves Its Content Library Into a Human-Led, AI-Powered Creative Platform
Shutterstock announced a revamped content library that functions as a human‑led, AI‑powered creative platform. The system blends its vast catalog of authentic, licensable assets with generative AI tools, conversational search, and proprietary Model Match technology. Contributors continue to earn royalties...
Headless or Walled: Cordial Draws the Line on How AI Agents Should Work
Cordial, the enterprise marketing platform behind brands like Levi’s and L.L.Bean, unveiled a headless, LLM‑agnostic infrastructure that exposes every core capability as a standard service. The new Model Context Protocol (MCP), CLI and API let both internal and external AI...
Cresta Launches Conductor, the Agent for AI Agent Development
Cresta unveiled Conductor, a developer‑first engine that lets technical teams build, test, and optimize production‑grade conversational AI agents using natural language. The platform generates a full blueprint—including prompts, sub‑agent orchestration, configurations, and custom code—before any code is written, accelerating development...
InterDigital and Amazon Enter Into New Video Services and Devices License Agreement
InterDigital announced a patent license agreement with Amazon that covers Amazon’s services and devices, including Prime Video. The deal resolves all pending litigation between the two firms, with final financial terms to be set through binding arbitration. InterDigital calls the...
Motive Brings AI Coach to the UK: Organisations Can Deliver Personalised Driver Coaching Automatically with Custom Avatars
Motive has launched AI Coach in the United Kingdom, an AI‑powered avatar system that automatically creates personalized video feedback for drivers. The solution lets managers select pre‑built or custom‑recorded avatars that mimic a familiar face and voice, delivering weekly coaching...
Orange Marketing and Funnel Clarity Turn AI Visibility Gap Into a 5x Conversion Lift In One Month
Orange Marketing, a top‑10 HubSpot Diamond Partner, completed an Answer Engine Optimization (AEO) audit for B2B sales‑training firm Funnel Clarity. By implementing six targeted technical changes—FAQ consolidation, richer About Us content, title rewrites, schema updates, AI‑crawler unblocking, and a contact‑response...
Edimakor Unveils Enhanced AI Ads Feature That Converts Product Images Into Commercial Videos
Edimakor, HitPaw's AI video platform, launched a major upgrade to its AI Ads feature that can automatically turn static product images into polished commercial videos. The enhancement adds one‑click background replacement, model generation, and an AI Ads Clone that mimics...
Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply Into Advertising’s AI Future
Affinity, a global ad‑tech firm, announced its entry as a founding member of the Ad Context Protocol (AdCP), the nonprofit championing open standards for AI‑driven advertising. The company will inject its extensive inventory—spanning browsers, mobile and TV operating systems, app...
Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment
Braze’s new Media & Entertainment Personalisation Report finds that the strongest AI‑driven returns come from brands with clean, unified data, clear commercial use cases, and rigorous measurement, not merely sophisticated models. Across Asia, ANZ and the GCC, fragmented point solutions...
Why Influencer Marketing Is Becoming a Core Revenue Channel, Not Just a Branding Tool
Influencer marketing has evolved from a brand‑awareness tactic into a measurable revenue channel, driven by better data, platform integrations, and AI. Creators now receive commissions and act as paid partners, linking discount codes and ads directly to sales. Brands are...