MarTech Series
MarTech Series - Marketing technology insights and industry trends
Gentenox Enterprises Limited Opens Up the Agency Black Box With a Live Campaign Visibility Framework
Gentenox Enterprises Limited unveiled its Live Campaign Visibility Framework, a suite of real‑time dashboards and weekly working sessions that let brands monitor spend, creative performance, and conversions as campaigns run. The model replaces traditional monthly recap decks with transparent, audit‑ready data that ties every media dollar to a specific channel and outcome. By treating reporting as an operating system rather than a deliverable, Gentenox aims to shift agency relationships toward continuous collaboration. The initiative reflects growing client demand for immediate insight and adaptive media buying.
GEOKey Debuts Next-Gen SaaS Platform to Standardize Generative Engine Optimization
Generative AI is reshaping search, prompting brands to seek visibility inside AI-generated answers. GEOKey has launched a SaaS platform that standardizes Generative Engine Optimization (GEO) into a repeatable SOP, offering tools for AI visibility analysis, website audits with an LLMs.txt...
Addepar Advances Its AI Innovation Across Agents, Data and Workflow Capabilities
Addepar announced a suite of AI‑driven enhancements at its AddeConf26 conference, including new AI agents that automate data‑issue detection, expanded capabilities for its native Addison platform, and deeper API integrations with CRM, cloud and BI tools. The firm also unveiled...
AZ8 Launches Canvas-Based AI Video Creation Workspace
AZ8 has unveiled AZ8 Studio, a canvas‑based AI creation workspace that lets users arrange text, image, video, audio and 3D nodes on an infinite canvas. The platform centralizes prompts, assets and generated outputs, enabling step‑by‑step project building and real‑time collaboration...
FlexClip Unveils AI Long to Shorts, Helping Creators Repurpose Long Videos Into Viral-Ready Clips
FlexClip, the video creation platform of PearlMountain Limited, has launched AI Long to Shorts, a tool that automatically converts long‑form videos into short‑form clips optimized for TikTok, Instagram Reels and YouTube Shorts. The AI scans speech, pacing, scene changes and...
Relativity Adds Collection of Claude Enterprise Data with Claude Compliance API Integration
Relativity announced that its RelativityOne platform now integrates the Claude Compliance API, allowing native collection of Claude Enterprise activity alongside ChatGPT Enterprise and Gemini Enterprise. The integration captures activity logs, user actions, and conversation content, feeding them into RelativityOne’s AI‑driven...
Digital Turbine Expands AI Capabilities Across Its Mobile Platform Through Deepened Google Cloud Partnership
Digital Turbine announced a deeper partnership with Google Cloud to embed the Gemini Enterprise Agent Platform across its mobile ecosystem. By leveraging its Ignite Graph and DT iQ intelligence layer, the company will process real‑time signals from more than one...
DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network, Elevating Transparency for B2B Advertisers
DoubleVerify has launched global post‑bid media quality measurement for the LinkedIn Audience Network, giving advertisers independent visibility into invalid traffic, viewability, brand suitability and geographic delivery. The new offering complements pre‑bid avoidance controls, allowing brands to block unsuitable inventory before...
Docusign Unveils AI Assistant and Agents to Power the Next Era of Agreement Work
At its Momentum conference, DocuSign unveiled Iris, an AI assistant, and customizable agents that embed generative‑AI capabilities into its Intelligent Agreement Management (IAM) platform. The new features let users ask natural‑language questions, surface key contract terms, and trigger approvals or...
FOXVISITS LTD Brings AI-First Local SEO to Cyprus Service Businesses in Paphos, Larnaca and Nicosia
FOXVISITS LTD, an AI‑first digital marketing agency, has rolled out a dedicated local SEO service for service‑based businesses across Cyprus, including Paphos, Larnaca, Nicosia and Limassol. The offering blends traditional Google Business Profile optimisation with generative‑engine optimisation to surface firms...
Samsung Ads Southeast Asia Overlays Eyeota Data for Greater Connected TV Ad Effectiveness
Samsung Ads Southeast Asia has teamed up with data‑technology firm Eyeota to overlay viewership data from millions of Samsung Smart TVs with Eyeota’s consumer insights. The alliance, the first data partnership for Samsung Ads in the region, covers Singapore, Thailand...
Netcore Unbxd Launches ‘Debugger Agent’ to Decode Ecommerce Search Decisions in Real Time
Netcore Unbxd unveiled the Debugger Agent, an AI‑powered assistant embedded in its Search Preview interface that explains ecommerce search rankings in plain language. The tool provides real‑time insights into retrieval conditions, eligibility rules, and ranking signals, allowing merchandisers to diagnose...
Awake Venture Studio Launches ForgeOS, the First Open-Source Multiplatform Operating System for AI Agents
Awake Venture Studio, through its Making Science unit, has released ForgeOS, the first open‑source, multi‑platform operating system designed to govern AI agents. The UNIX‑style kernel sits between any major AI model—Google Gemini, Anthropic Claude, OpenAI GPT—and the agents, enforcing budgets,...
IBM Brings Its Most Advanced AI-Powered Security Portfolio to Clients, and Is Strengthened by Ongoing Project Glasswing Work
IBM announced an expanded AI‑powered security portfolio, highlighted by the IBM Concert platform that unifies application, infrastructure and network signals to pre‑empt vulnerabilities. The company also deepened its partnership with Anthropic as part of Project Glasswing, a coalition aimed at...
AI Ads Are Already Here. Your Lead Data Isn’t Ready.
OpenAI and Criteo announced a pilot that places ads inside ChatGPT, turning the conversational AI into a new performance marketing surface. The article warns that AI‑generated lead data can be plagued by hallucinations, producing inaccurate names, titles, or contact details...
Chalice AI and Equativ Advance Containerized AI Curation and Activation Across the Open Internet
Chalice AI announced a partnership with Equativ to embed its custom AI models as containerized agents within Equativ’s Maestro platform. The integration leverages the IAB Tech Lab’s Agentic Real‑Time Framework (ARTF) to enable interoperable, real‑time bidding and optimization across the...
IoMoVo Launches Governed Agentic AI Platform with Sovereign Deployment, BYO-AI, and Federated Storage
ioMoVo announced the general availability of its Governed Agentic AI platform, a six‑module suite that combines AI orchestration, federated storage, and external publishing for regulated, content‑heavy enterprises. The solution supports sovereign on‑prem deployment, allowing customers in Saudi Arabia and the...
Topsort Launches TikTok Offsite Ads to Extend Commerce Media Beyond Onsite Placements
Topsort unveiled TikTok Offsite Ads, a new AI‑native capability that lets marketplaces and vendors run TikTok campaigns directly from its commerce media platform. The feature integrates TikTok advertising into the same catalog, budgeting, scheduling and reporting infrastructure that powers onsite...
DigitalChalk Launches Content Factory, Cutting Training Course Creation Time by 70%
DigitalChalk unveiled Content Factory, an AI‑powered module built directly into its learning‑management system that slashes video production costs up to 90% and cuts course‑creation time by 70%. The feature lets teams turn documents, PDFs or simple prompts into publish‑ready training...
Aftermarket Auto Parts Retailer Grows AI Search Revenue 344% in Six Months, New Visibility Labs Case Study Shows
Visibility Labs released a case study showing its six‑month AI SEO campaign propelled Private Label MFG, an aftermarket auto parts retailer, from under 1% to more than 20% visibility on generative‑AI prompts. The effort generated a 344% jump in AI‑driven...
Tripleseat Unveils AI Suite to Transform Event Management
Tripleseat announced Tripleseat Intelligence, an AI‑powered suite embedded in its event‑management platform for restaurants, hotels and venues. Leveraging a unified data layer from more than 20,000 locations and millions of past events, the tools deliver inventory recommendations, demand forecasting, lead...
Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise
Cadent has become one of the first audience‑activation platforms embedded in Google’s Gemini Enterprise, giving customers conversational access to its predictive advertising intelligence. The integration leverages Gemini and Vertex AI models to let marketers ask natural‑language queries about campaign performance,...
MentionWell Launches Headless AI Blog Built to Get Cited by ChatGPT, Claude and All Major AI Engines
MentionWell has opened public access to its Answer Engine Optimization (AEO) platform, a headless solution that scans ten major AI answer engines, generates SEO‑optimized articles, and tracks citations in AI‑driven answers. The system creates a closed‑loop workflow: it recommends prompts...
AIEthos Debuts Next-Gen Generative Engine Optimization (GEO) Platform to Measure Brand Visibility in ChatGPT, Claude, and Gemini
AIEthos has launched its AI‑Readiness platform, a Generative Engine Optimization (GEO) solution that lets brands measure and boost visibility within large language model outputs such as ChatGPT, Claude and Gemini. The platform introduces proprietary scoring, semantic patching and citation‑engine tools...
Skyword Introduces Category Authority IndexTM to Help Marketers Measure Authority in AI Search
Skyword launched the Category Authority Index (CAI), a new metric embedded in its Accelerator360 platform, to quantify how brands are cited and positioned in AI‑generated search answers. The index aggregates four signals—presence in AI responses, citation yield, entity strength, and...
Bloomberg Vault Integrates BSpeech, Unlocking Multi-Language Voice Transcription Capabilities Across 50+ Languages for Compliance Professionals
Bloomberg announced that its BSpeech multi‑language voice transcription engine is now integrated into Bloomberg Vault, the firm’s communications governance platform. The add‑on converts recorded calls into searchable text in more than 50 languages, embedding transcripts directly into Vault’s surveillance and...
Iridio Expands Social Media Marketing Portfolio with New Platform Integrations to Boost Multichannel Performance
Iridio, the RRD‑owned social media marketing platform, has added integrations for Reddit and LinkedIn, expanding its multichannel reach. The solution leverages RRD’s proprietary Consumer Graph and Household Connect technologies to target 130 million anonymized household personas without cookies. An internal study...
8×8 AI Studio Adds OpenAI’s GPT Realtime 2 to Support Production Voice Agents
8×8 AI Studio announced early‑availability support for OpenAI’s GPT Realtime 2, the latest voice‑AI model. The upgrade brings GPT‑5‑class reasoning, a 128K context window, and automatic Realtime‑Whisper transcription to live voice agents. Customers can opt‑in per agent, with a new reasoning‑effort...
Meibel Launches Document Intelligence: The Grounding Layer That Turns Complex Enterprise Documents Into Trusted, Structured Knowledge
Meibel unveiled Document Intelligence, a foundational data layer that converts unstructured enterprise documents into structured, confidence‑scored knowledge with full provenance and cross‑document relationship mapping. The platform preserves layout, tables, handwriting, and charts, allowing a single PDF to generate both searchable...
ON24 Unveils New LinkedIn Integration to Help B2B Marketers Reach the Right Buyers and Accelerate Pipeline
ON24, now a Cvent company, announced a new integration with LinkedIn that merges its first‑party webinar engagement data with LinkedIn’s professional audience targeting. The feature lets marketers build audience segments from registration, participation and content‑interaction metrics and activate those segments...
Bounteous Acquires Cartesian, Enhancing Deep Data and Analytics Capabilities to Accelerate Enterprise AI
Bounteous, an AI services firm, announced the acquisition of Cartesian, a consulting specialist in telecommunications, media and technology. The deal expands Bounteous’ data, analytics and AI capabilities while bolstering its presence across North America and Europe. By integrating Cartesian’s three‑decade...
ODAIA Marketing Intelligence Brings Real-Time, Individualized Campaign Orchestration to Pharma HCP Engagement
ODAIA launched Marketing Intelligence, an AI‑powered solution that orchestrates real‑time, individualized campaigns for pharmaceutical brands targeting healthcare professionals. The platform ingests prescribing data, CRM records, and engagement signals to score each HCP at the NPI level and recommend the optimal...
fullthrottle.ai® Announces Strategic Audio Partnership With TuneIn to Power Outcome-Driven Campaigns
Fullthrottle.ai has integrated TuneIn’s live and on‑demand audio inventory into its ad‑tech operating system, letting advertisers plan, activate, and optimize audio alongside CTV, video, display and direct‑mail campaigns. The partnership gives marketers a single workflow to reach listeners on mobile,...
Engineer Brothers Launch Automata Studio, an AI-Native Software and Marketing Agency
Engineer brothers Marc and Ralph Ghannam have launched Automata Studio, a Boston‑based agency that combines custom software development, website creation, and full‑funnel growth marketing under one roof. Leveraging 14 years of AI, blockchain, and MIT‑backed startup experience, the firm promises...
DepositPhotos Introduces AI Assistant to Help Users Go Beyond Keyword Search
DepositPhotos has launched an AI Assistant that transforms its vast library of licensed images, videos, and audio into a conversational search and creation platform. The tool combines contextual search, real‑time refinements, AI‑generated visuals and in‑app editing, allowing users to describe...
Aline Launches Aline Connect, an AI-Powered Outbound Agent Built Natively Into Its Senior Living CRM
Aline announced the general availability of Aline Connect, an AI‑powered outbound agent embedded directly in its senior‑living CRM. The tool automatically follows up on every digital inquiry, launching a 20‑touch, 90‑day outreach cadence that includes calls and texts. Early data...
YSEO Expands Data-Driven SEO Services in 2026 to Help UK Businesses Achieve Sustainable Online Growth
YSEO has rolled out an updated 2026 SEO Growth Strategy that adds advanced data‑driven optimisation services for UK businesses. The new framework blends technical audits, strategic content planning, local and e‑commerce SEO, and performance analytics to boost search visibility and...
Circle Launches AI Infrastructure to Power the Agentic Economy
Circle Internet Group unveiled the Circle Agent Stack, a suite of tools that lets autonomous AI agents hold, discover, and transact USDC on multiple blockchains. The initial offering includes a command‑line interface, permissioned Agent Wallets, an Agent Marketplace, and a...
ContactPoint 360 Brings AI-Operated CX With Human Empathy
ContactPoint 360, a Texas‑based CX outsourcing firm, has unveiled an AI‑operated customer experience platform that pairs machine intelligence with human‑led empathy. Leveraging 12 global strategic centers and support in more than 31 languages, the company promises 24/7 service and 99.8%...
Good SEO Is the Foundation of AI Search Visibility and London Businesses That Invest Now Will Lead the Field
Cash Cow Marketing, a London‑based SEO agency, warns that good SEO is the key to appearing in Google’s AI Overviews, which now surface in more than a quarter of U.S. searches and are expanding across Europe. Research from Ahrefs shows...
AdPlus Beta Attracts Nearly 200 Marketers as AI Ad Platform Sets May 19 Public Launch Date
AdPlus, a Boston‑based AI‑native ad platform, opened its public beta in April and drew nearly 200 marketers without spending on paid acquisition. The tool lets users plan, launch and manage campaigns across twelve major networks—including Google, Meta, Amazon and TikTok—from...
Clocsy Launches Autonomous AI Sales Engine Designed to Help Businesses Find Buyers and Automate Outreach
Clocsy, an autonomous sales technology platform owned by Nwudu, Inc., launched the Clocsy Sales Engine, an AI‑powered system that combines buyer discovery, intent analysis, multi‑channel outreach and automated follow‑ups into a single workflow. The platform builds a “Sales DNA” model...
Growth Stats Launches Full-Spectrum SEO Services Designed to Propel B2B Brands to the Top of Search Rankings
Growth Stats, a performance‑driven digital marketing agency, has launched a full‑suite SEO service tailored for B2B technology and industrial firms. The offering spans six interlocking disciplines—local, technical, on‑page, keyword research, performance reporting, and content development—designed for cybersecurity, SaaS, IT services,...
RiskMail.io Launches Disposable Email Detection API to Help Businesses Block Fake Signups
RiskMail.io has launched a Disposable Email Detection API that identifies temporary and high‑risk email domains during signup, verification, or checkout processes. The service delivers real‑time risk signals—disposable, free, privacy‑focused, or safe—allowing developers to block or flag suspicious accounts instantly. By...
Brick Marketing to Present AI Search (SEO) Mastermind Sessions at SMX Advanced Boston
Brick Marketing will host two expert‑level mastermind roundtables at SMX® Advanced Boston, focusing on AI‑driven SEO and content marketing. President Nick Stamoulis will teach how to turn AI search visibility into qualified B2B pipeline, while Katherine Tsoukalas will cover building...
SpeedyIndex Emerges as a Disruptive Semrush Alternative, Launching Live JS-Rendered Backlink Audits Within Its Unified SEO Ecosystem
SpeedyIndex launched a Live JS‑Rendered Bulk Backlink Checker that scans webpages in real time, replacing traditional cached databases. The tool offers pay‑as‑you‑go pricing, letting users audit up to 100,000 URLs without a mandatory monthly subscription. By rendering JavaScript on the...
ProWebChat Emerges as a Leading AI-Powered Chat Assistant Redefining Engagement With Advanced AI Integration
ProWebChat, the AI‑powered engagement platform from Ground Zero Intelligence, is gaining traction as a comprehensive solution that goes beyond basic chat widgets. It offers instant, 24/7 visitor interaction, real‑time lead capture, and the ability to embed custom AI tools into...
Generative Pulse: Earned Media Consistently Drives AI Citations, Holding at 84%
Muck Rack’s May 2026 "What Is AI Reading?" report, analyzing over 25 million links, finds earned media accounts for 84% of citations in ChatGPT, Claude and Gemini. Paid and advertorial content contributes a negligible 0.3%, while journalism alone supplies 27% of all...
Soralios Launches AVAATR, an AI-Based Digital Cloning Platform for Professional Communication and Automation
Soralios announced AVAATR, an AI‑powered digital cloning platform that acts as a 24/7 “Better Self” for professionals. Unlike static clones, AVAATR can conduct voice and video conversations, integrate a user’s entire knowledge base, and operate across social, CRM, and meeting‑room...
RingCentral Brings Always-On AI to the Front Lines of Customer Engagement
RingCentral announced new capabilities for its AI Receptionist (AIR), extending the service to shared SMS inboxes, call queues and integrations with Shopify, Calendly and WhatsApp. The AI agent now supports multi‑language detection for ten languages and can be deployed in...