MarTech Series
MarTech Series - Marketing technology insights and industry trends
Creatio Publishes LATAM Edition of The State of AI Agents & No-Code, Revealing AI Agent Adoption and No-Code Momentum
Creatio released the Latin America edition of its State of AI Agents & No-Code report, finding that 90% of organizations in the region plan to make AI agents a strategic priority within the next year. The study highlights rapid adoption of AI-driven agents across CRM and workflow functions, driven by the platform’s no‑code capabilities that enable rapid deployment without deep technical expertise. It also notes a surge in low‑code development, with firms reporting a 45% increase in internal automation projects and a 30% reduction in time‑to‑value for new workflows. Creatio positions its agentic CRM as a catalyst for digital transformation in LATAM, leveraging AI to streamline customer engagement and operational efficiency.
Sevenstar Websolutions Unveils AI-Optimized PPC Revolution – Promising 5x ROI for Businesses in 2025
Sevenstar Websolutions, a Noida‑based digital marketing agency, launched an AI‑optimized Pay‑Per‑Click platform that leverages proprietary machine‑learning models, real‑time bidding algorithms and first‑party customer data to automate campaign management across search, social and display channels. The company claims the platform can...
TNL Mediagene Launches INSAIDA, New Video News Program Offering Deeper Analysis of Business and Society in Japan
TNL Mediagene announced the launch of INSAIDA, a video news program that pairs Business Insider Japan’s editorial reporting with video-native storytelling to provide deeper visual analysis of business, economics and society in Japan. The initiative targets the rising demand for...
Atento Reinforces Its Global and Strategic Leadership With a Technological Focus on The United States and Latin America
Atento announced that it will deepen its technological focus on the United States and Latin America, reinforcing its global leadership in customer experience transformation. The company will continue to deploy AI‑driven solutions, process automation and advanced analytics across all markets,...
Datatonic Taps Industry Leader to Accelerate AI & Data Expansion Across the Americas
Datatonic, a ten‑time Google Cloud Partner of the Year, has appointed Stephen Charko as Head of Sales, Americas, effective Nov. 3, 2025. Based in Toronto, Charko will steer the firm’s AI, data, and analytics sales across verticals such as telco, media,...
Context Joins Brandi AI’s Global Agency Partnership Program to Help Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
Context Public Relations has joined Brandi AI’s Global Agency Partnership Program, allowing the agency to offer clients tools to monitor and enhance their brand presence in AI-generated responses on platforms such as ChatGPT, Google Gemini, Anthropic Claude, and Perplexity. The...
Streann Media Partners with World Legends Padel Tour for AI-Powered Digital Production at Miami Finals
Streann Media has been named the official digital partner for the World Legends Padel Tour (WLPT) Miami Finals, scheduled for Nov. 29‑30, 2025 at Ultra Padel Club. The company will provide a multi‑camera production system, live streaming via its AI‑driven...
Brandfuel Launches AI-Native Product Experience Management Platform, Unifying the eCommerce Content Lifecycle From Creation to Conversion
Brandfuel announced the general availability of its AI‑native Product Experience Management (PXM) platform, designed to unify the entire eCommerce product content lifecycle for small‑to‑mid‑size brands and agencies. The platform combines AI‑driven data enrichment, brand‑profile training, multi‑language localization, content scoring, A/B...
Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketingthe Platform
Comviva launched a GenAI‑driven MobiLytix® Real Time Marketing (RTM) platform that uses more than 120 predictive and prescriptive AI models to automate and optimize campaign creation, personalization, and reporting. The solution lets marketers instantly generate message variants, apply pre‑built templates,...
UNICEPTA Launches Integration with Microsoft 365 Copilot to Simplify Reputation Intelligence
UNICEPTA, the media intelligence arm of Stagwell’s Marketing Cloud, announced a new integration with Microsoft 365 Copilot that embeds its reputation‑management AI directly into Teams, Word and PowerPoint. The integration lets communications teams query real‑time media sentiment, reach and topics in plain...
Matador AI Named Nissan USA Preferred Partner in First AI Category
Matador AI has been named an Official Preferred Partner of Nissan USA in the automaker’s inaugural AI Lead Nurturing category, marking the first such designation. The partnership follows Matador’s work with Nissan dealers since 2020, where its conversational AI platform...
BlockHorizon Launches Advanced Bitcoin On-Chain Analytics Platform Delivering Institutional-Grade Insights to All Users
BlockHorizon has launched a Bitcoin-only on-chain analytics platform that offers institutional-grade metrics, research tools, and proprietary data to traders, researchers, institutions, and enthusiasts. The platform consolidates multiple data sources into a unified interface, providing real-time dashboards, customizable alerts, and API...
Knowlesys Announces OSINT 2.0 Era: AI-Powered Cross-Modal Analysis Forges a Digital Shield for National Security
Knowlesys unveiled its OSINT 2.0 platform, an AI‑driven solution that harvests and cleanses data from the clear web, deep web and dark‑web forums before applying a multi‑modal fusion engine to analyze text, images and video in real time. The platform’s NLP/NLU...
Advantech Partners with D3 Embedded to Supercharge AMRs with Integrated Sense and Compute Package
Advantech announced a partnership with D3 Embedded to deliver an integrated sense‑and‑compute package for autonomous mobile robots (AMRs) in industrial settings. The solution combines Advantech’s Intel Core Ultra‑based AFE‑R360 and AFE‑R760 single‑board computers with RealSense Depth D457 and D3 Embedded’s...
Vodacom Announces Multi-Year Strategic Collaboration with Google Cloud to Boost Africa’s AI Advancement
Vodacom Group has entered a multi‑year strategic partnership with Google Cloud to modernise its data infrastructure and embed generative AI across its operations in Africa. The telco will migrate its data platforms to Google Cloud’s Data Cloud, including BigQuery, and...
Semantic Intelligence: Fuelling Contextual’s Programmatic Comeback
The article argues that semantic intelligence is revitalizing contextual advertising as a privacy‑safe, brand‑safe alternative to closed‑ecosystem programmatic buying, especially after Google’s antitrust trial highlighted the limits of regulation. By leveraging machine‑learning models and knowledge graphs, semantic data interprets page...
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Southeast Asia’s ad‑supported streaming market is booming, with Singapore’s OTT video users projected to reach 4.5 million by 2029 and multi‑screen consumption becoming the norm—77 % watch on mobile and 64 % on smart TVs. This growth creates a measurement dilemma: traditional impression‑based...
MineOS Completes Strategic Sale of Consumer Privacy Business, Accelerating the Shift to Autonomous Privacy for Enterprises
MineOS announced the completion of the sale of its consumer privacy business to McAfee, allowing the company to concentrate exclusively on its enterprise‑focused, AI‑powered privacy, risk management and AI‑governance platform. The divestiture follows MineOS’s transition from a consumer‑centric model to...
Stagwell Partners with Harvard’s OpenDP to Guarantee Customer Privacy, Beginning with Its Partnership with Palantir for the Future of Marketing
Stagwell announced a partnership with Harvard’s OpenDP to embed differential‑privacy technology into its new AI‑driven marketing platform built with Palantir. The solution will let large enterprises analyze tens of millions of records for audience segmentation and campaign optimization while mathematically...
Blackbaud Showcases AI-Powered Innovation and Intelligent Workflows at Bi-Annual Product Update Briefings
Blackbaud used its bi‑annual Product Update Briefings to unveil a wave of AI‑driven features across its nonprofit and education cloud suite. Highlights include the Development Agent, the first "Agent for Good" that autonomously manages donor portfolios, and AI chat assistants...
Numa Introduces the First Voice AI with a Smart Inbox That Understands Every Customer Conversation for Dealerships
Numa announced the launch of the industry’s first Voice AI‑powered Smart Inbox for automotive dealerships, integrating real‑time call and message history, service updates, and team notes into a shared inbox. The system uses AI agents to understand the full context...
Kyndryl Launches Agentic AI Framework and Services for the Mainframe
Kyndryl announced a suite of agentic AI‑enabled services for IBM Z mainframe customers, integrating its Agentic AI Framework, Kyndryl Bridge, and IBM watsonx Assistant for Z to automate workflows, provide predictive analytics, and embed decades of mainframe expertise into an...
TapGoods Launches TapWise — the First AI Insights Agent for Rental Businesses
TapGoods, the leading software platform for equipment rental firms, unveiled TapWise, the industry’s first AI insights agent tailored for rental operations. TapWise lets users pose natural‑language queries and receive instant, data‑driven answers, recommendations, and performance insights on customers, inventory, revenue,...
SAS Data Maker Launches in the Microsoft Marketplace
SAS announced that its new synthetic data generator, SAS Data Maker, is now available through the Microsoft Marketplace, offering enterprises a secure, no‑code tool to create statistically accurate data without exposing sensitive information. The solution combines data augmentation and generation...
Aduna and Comviva Partner to Drive Global Enterprise Adoption of Network Intelligence via NGAGE.ai
Comviva, a global digital transformation solutions provider, has entered a strategic partnership with Aduna, a worldwide aggregator of standardized network APIs, to launch a joint offering called NGAGE.ai. The collaboration will combine Comviva’s customer experience, data monetization, and digital financial...
Hyland Unveils Powerful Cloud and AI Innovations That Streamline Content and Agentic Automation Across Industries
Hyland announced a suite of Q3 product updates to its Content Innovation Cloud, adding cloud‑native integrations for Salesforce, Guidewire ClaimCenter, SAP SuccessFactors and Workday that embed secure content management directly into these platforms. The company also rolled out enhancements to...
Coveo Accelerates the Future of AI-Driven Digital Experiences in New Alliance with Deloitte
Coveo, a leader in AI‑relevance and generative search, announced a strategic partnership with Deloitte Canada to help enterprises modernize their digital experience stacks. The alliance combines Coveo’s AI‑powered search and recommendation engine with Deloitte’s deep industry and consulting expertise to...
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
NielsenIQ (NIQ) has been awarded a Media Mix Modeling (MMM) badge as part of TikTok’s newly launched Marketing Partners Program, highlighting its capability to deliver advanced analytics and full‑funnel measurement for TikTok campaigns. The badge places NIQ among a select...
Veeva Announces Expanded Partnership with Roche
Veeva Systems announced that Roche Pharmaceuticals is extending its long‑standing collaboration by adopting Veeva Vault CRM, the company’s next‑generation, AI‑driven customer engagement platform. The move adds agentic AI capabilities to Roche’s sales and medical teams, aiming to streamline interactions with...
Applause Brings Real-World AI Testing to Tech For Retail 2025
Applause, the global leader in crowdsourced digital testing, will showcase its AI-driven testing solutions for retail applications, chatbots, IVR systems and virtual agents at Tech For Retail 2025 in Paris on November 24-25. The company will demonstrate how its real‑world...
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, a global leader in persona‑based advertising, announced that Nicolas Bidon, former CEO of GroupM Nexus Global, will assume the role of Chief Executive Officer on December 1. Bidon brings more than 20 years of international adtech experience and a...
Ooma Announces Definitive Agreement to Acquire Phone.com
Ooma Inc. has entered a definitive agreement to acquire Phone.com in a cash transaction. The deal is expected to add roughly 87,000 business customers, boosting Ooma’s presence in the small‑and‑mid‑size business (SMB) segment. Phone.com is projected to contribute $22‑$23 million in...
Clarivate Launches Derwent Patent Monitor to Enable Fast and Accurate Decision-Making with AI
Clarivate Plc has introduced Derwent Patent Monitor, an AI‑driven enterprise platform designed to accelerate and improve the accuracy of patent reviews for intellectual property and R&D teams. The solution automates the analysis of patentability, freedom‑to‑operate (FTO) and infringement risk, delivering...
LCPC AI Announces Renewed Focus on Smarter Decision-Making Tools Amid Digital Asset Volatility
LCPC AI said the recent turbulence in digital assets is spurring demand for more sophisticated, transparent decision‑making tools. While market prices have slipped, institutional investors remain cautiously optimistic about the long‑term outlook, prompting a search for platforms that deliver clearer...
Nativeads.ai Brings Generative AI to Power the Future of Dynamic Advertising
Nativeads.ai, a creative‑tech startup built on large language models, officially launched its generative‑AI platform that lets brands produce on‑brand display and native ads at scale. The solution offers end‑to‑end workflow automation—including AI‑driven concept generation, resizing, CTA creation, and human‑in‑the‑loop editorial...
Ecer.com Builds New Mobile B2B Marketplace Infrastructure
Ecer.com announced the launch of a new mobile‑first B2B marketplace platform designed to streamline cross‑border trade. The infrastructure leverages a cloud‑native architecture and AI‑driven matching to enable sellers and buyers to negotiate, transact, and manage logistics entirely from smartphones. Ecer...
ConversionBox: Commerce-Trained AI Platform Engineered to Improve eCommerce Conversion Outcomes
CommerceShop, a veteran eCommerce agency, unveiled ConversionBox, a commerce‑trained AI platform aimed at boosting product discovery and conversion rates for online retailers. The engine leverages data from more than 10,000 eCommerce sites that the agency has built and analyzed over...
HDR to Power Next Evolution of Mobile Video
Mobile video now accounts for 70‑80% of global data traffic, driving demand for higher‑quality streams on smartphones. Technicolor’s Advanced HDR solution, capable of up to 10,000‑nit mastering and metadata‑driven dynamic HDR‑to‑SDR conversion, is being rolled out across ATSC 3.0 broadcast and...
One Click SEO Unveils AI-Integrated Real Estate Tech Suites Powered by One Click Geo and Monkee.ai
One Click SEO announced the launch of its Custom Real Estate Tech Suites, an integrated platform that replaces legacy real‑estate software with a unified ecosystem featuring IDX listings, AI‑powered customer relationship management tools, and geo‑targeted search technology from One Click...
Sotavento Medios Expands in 2025: Launches AI-Driven ‘Go Digital’ Initiative in the Philippines and Australia
Singapore‑based digital agency Sotavento Medios announced a 2025 expansion into the Philippines and Australia, launching a CSR‑driven “Go Digital” program that will provide free, enterprise‑grade SEO and AI‑powered marketing services to 100 SMEs in each market. The rollout includes its...
Custify Introduces New AI Agents to Transform Customer Success Work
Custify has unveiled CustodyAI, an AI‑powered suite that converts customer data into actionable playbooks, concise summaries and automated workflow tasks for B2B SaaS customer‑success teams. The platform promises to slash administrative overhead, accelerate response to churn signals and enable higher‑touch,...
R Systems Elevated to UiPath Diamond Partner Status and Recognized as a UiPath Agentic Automation Fast Track Partner
R Systems International Ltd. has been elevated to UiPath’s Diamond Partner tier and named a UiPath Agentic Automation Fast Track Partner, underscoring its deep expertise in AI‑driven automation. The Fast Track designation grants R Systems early access and training on...
Infobip Enhances Voice Solutions to Restore Consumer Trust in North America
Infobip is expanding its Voice platform in North America to accelerate adoption of its Branded Calling ID (BCID) service, partnering with major U.S. telecom carriers and leveraging its recent acquisition of Peerless Network, which gives it coverage of 98% of...
KPI Partners Opens New Bengaluru Office to Accelerate Global Data, Analytics & GenAI Innovation
KPI Partners announced the launch of a new office in Bengaluru, India, to expand its global delivery capabilities in data engineering, analytics, GenAI and digital transformation. The hub will recruit 450‑500 specialists over the next year, creating next‑gen Centers of...
IDEMIA Public Security Expands Collaboration with Microsoft as a Launch Partner of Microsoft Entra Verified ID
IDEMIA Public Security has been named a launch partner for Microsoft Entra Verified ID, following a successful pilot and announced at the Microsoft Ignite Conference in San Francisco. The partnership will integrate IDEMIA’s biometric liveness and document verification technology into...
Appian AI Transforms Clinical Workflows for Global Public Health Agencies
Appian and Ignyte Group’s “Bring AI to Work(flow” solution won the HL7 AI Challenge and was named a Pioneer in Healthcare Innovation for its standards‑based AI platform that embeds machine‑learning and generative AI into clinical and operational workflows. The platform...
Verndale Acquires Fishtank to Create North America’s Leading SitecoreAI Experience Practice
Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, creating what it calls North America’s leading SitecoreAI experience practice. The combined entity now boasts 14 Sitecore MVPs and a track record of enterprise‑scale implementations, enhancing Verndale’s AI, composable, and...
XPFlow Launches Alfie, an AI Assistant That Reinvents Affiliate Marketing
XPFlow unveiled Alfie, an AI‑driven assistant that automates affiliate discovery, outreach, and program management. The tool analyzes a brand’s website, maps competitor affiliate opportunities, and delivers five curated leads daily with personalized outreach drafts, all integrated into XPFlow’s affiliate platform....
Martech and the Rise of Adaptive Automation
The article argues that traditional rule‑based marketing automation is reaching its limits in an environment flooded with real‑time customer signals across dozens of channels. It promotes adaptive automation—AI‑driven, self‑learning Martech ecosystems—as the next evolution, capable of continuously interpreting data, reallocating...
Dyad Launches New AI Capabilities to Streamline Email and Document Processing for MGAs, Wholesalers, and Program Admins
Dyad announced two AI-driven enhancements to its ALIS DX platform: an Email Triage Agent that automatically categorizes and routes incoming emails to the appropriate policy or workflow, and an Extractor that uses intelligent character recognition to capture structured data from PDFs,...