MarTech Series
MarTech Series - Marketing technology insights and industry trends
Building The Nervous System Of Modern Marketing: Inside The Future Of Connected Martech Infrastructure
The article frames modern MarTech architecture as a living, nervous‑system‑like network that links AI orchestration, automation, data ingestion, experience delivery, and governance through real‑time API synapses. It likens the brain (intelligence), heart (automation), lungs (data), muscles/skin (customer experience), and immune system (trust) to illustrate how each layer must continuously sense, learn, and act on consumer signals. By moving from static data pipelines to adaptive pathways, marketers can shift from campaign‑centric tactics to continuous, context‑aware engagement. The piece argues that this biologically inspired, connected infrastructure is essential for brands to stay responsive in an ever‑changing digital ecosystem.
Akkodis Unveils Real-World Impact of AI-Led Innovation Across Industries
Akkodis, a global digital‑engineering consulting firm, unveiled a series of AI‑driven implementations that produced measurable outcomes across life sciences, banking and IT operations. In life sciences, AI reduced production scheduling from five days to seconds; in banking, an AI upskilling...
Nirmata Launches AI Platform Engineer to Automate Cloud-Native Infrastructure Governance and Management
Nirmata announced the general availability of its AI Platform Engineering Assistant, an AI‑driven solution built on the Kyverno policy‑as‑code engine that automates Kubernetes, Infrastructure‑as‑Code and hybrid‑cloud governance. The assistant provides a conversational Copilot interface, a policy‑as‑code agent that translates natural‑language...
TechnoMile Unveils Next-Gen AI Platform and Agentic Innovations at Elevate25
TechnoMile announced its next‑generation AI platform at the Elevate25 conference, introducing domain‑trained AI agents that automate and customize workflows for federal contractors. The cloud‑based solution delivers real‑time insights across the entire government‑contract lifecycle, from market entry to contract closeout. By...
IQIYI Concludes First Virtual Production Open Day, Showcasing How AI and Technology Are Transforming Filmmaking
iQIYI held its first Virtual Production Open Day in Hengdian, drawing nearly 200 film and TV professionals and showcasing its IQStage platform, which integrates over 20 patented technologies. The company reported a 125% year‑over‑year rise in virtual‑production projects in 2025...
Keeper Security’s Industry-First Forcefield™ Protects Against Memory-Based Attacks on Windows Endpoints
Keeper Security unveiled Keeper Forcefield™, a kernel‑level endpoint security product that blocks memory‑based attacks on Windows devices. The solution monitors and restricts memory access for protected applications—including major browsers and Keeper’s own suite—preventing credential theft from infostealers, fileless and zero‑day...
Nimble Adds AI Email Marketing Replaces Mailchimp, Outreach, and HubSpot for a Fraction of the Price
Nimble has integrated AI‑powered email‑marketing directly into its CRM, offering list management, segmentation, AI‑generated templates, double‑opt‑in, bounce verification and one‑click migration from platforms such as Mailchimp, HubSpot and Outreach. The unified solution combines sales‑force automation and marketing workflows in a...
Your Next Partnership: How to Scale Co-Marketing with Marketing Technology
Partner marketing is shifting from one‑to‑one deals to ecosystem‑led marketing, where many partners collaborate through a shared MarTech platform. The article outlines four essential platform features—central asset library, co‑branded campaign builder, automated content sharing, and fund‑management tools—that enable scaling from...
New Smartsheet Report Finds AI Adoption Is Racing Ahead of Readiness in Project and Portfolio Management
Smartsheet’s 2026 Project and Portfolio Management Priorities Report finds that while 98% of PPM professionals are reshuffling work to meet shifting business demands and 87% view AI as a strategic opportunity, most firms lack the unified tools and governance needed...
impact.com’s Global State of Affiliate Marketing Report Shows Sharp Rise in Partnerships Driving Long-Term Value and Growth
impact.com’s Global State of Affiliate Marketing 2025 report, based on a survey of 818 marketers across eight countries, shows a sharp increase in affiliate spend as 74% of brands raised budgets amid rising costs in other channels. One‑third of brands...
8×8 Sees Surge in AI Adoption as Organizations Race to Deliver Faster, Smarter Customer Engagement
8×8, Inc. reported a strong surge in AI adoption on its Platform for CX in Q2 FY26, with Intelligent Customer Assistant contracts rising 59% year‑over‑year and AI‑driven interactions climbing 167% YoY, driven by a 592% jump in voice AI usage....
Viant Expands Direct Access in CTV with Magnite SpringServe Integration
Viant Technology announced that its Direct Access program now integrates directly with Magnite’s SpringServe video ad server, giving advertisers a transparent, direct‑to‑publisher path for premium CTV inventory. The integration removes non‑value‑added intermediaries, promising faster decisioning, higher efficiency and better performance...
Inception Raises $50M to Power Diffusion LLMs, Increasing LLM Speed and Efficiency by up to 10X and Unlocking Real-Time, Accessible...
Inception announced a $50 million Series round led by Menlo Ventures and backed by investors including Mayfield, NVIDIA Ventures, Microsoft’s M12, Snowflake Ventures and Databricks. The funding will accelerate development of its diffusion large language models (dLLMs), which claim 5‑10× faster...
MarketFully Strengthens Global Position in InContent Marketing with Further Brand Consolidation and Launch of MarketFully.AI
MarketFully announced a strategic brand consolidation that unifies Key Content, MotionPoint and the former GetGloby technology under the master brand MarketFully, and introduced MarketFully.AI as its proprietary multilingual content marketing platform. The new solution combines managed multilingual services from Key...
Shippeo Launches Shippeo AI, Turning Trusted Visibility Into Instant, Intelligent Action
Shippeo unveiled Shippeo AI, an intelligent layer embedded in its real‑time transportation visibility platform, offering Sidekick for quick answers and Workspace for deep analysis via a library of AI agents that deliver instant shipment status and root‑cause diagnostics. At the...
Pulumi Introduces AI-Powered Automatic Remediation for Infrastructure Policy Violations
Pulumi unveiled AI‑driven automatic remediation for infrastructure policy violations through its Pulumi Neo offering, adding configurable guardrails and approval workflows that can automatically generate and apply IaC fixes. The capability targets the massive backlog of compliance breaches—often exceeding 100,000 per organization—by...
Using Evergreen Content to Its Full Potential: Strategies From Actual SEO Media, Inc.
Actual SEO Media, Inc. outlines how evergreen content remains a cornerstone of long‑term SEO despite AI‑driven SERP changes and frequent core algorithm updates. The piece highlights evergreen formats—how‑to guides, FAQs, and tutorials—as drivers of sustained organic traffic, long‑tail keyword capture,...
Impact Soccer, New Jersey Crush Transform Player Development With AI-Powered Video Analysis
Impact Soccer announced that its AI-driven video analysis platform, paired with the Xbot lightweight camera, helped New Jersey Crush FC cut annual video analysis costs by 56% while boosting player engagement and coaching efficiency. The club now uploads match footage...
Catsy Launches First AI-Powered PIM Software with Real-Time Content Generation
Catsy unveiled the first AI‑powered Product Information Management (PIM) platform that generates SEO‑optimized, conversion‑focused product descriptions in real time, leveraging computer‑vision extraction and multilingual localization across 95+ languages. The system claims 40‑70% lift in conversion rates and more than 200%...
Augmentir’s True Productivity™ Surpasses 5 Million AI-Optimized Time & Motion Studies
Augmentir announced that its True Productivity™ algorithm has completed over 5 million AI‑optimized time‑and‑motion studies since its 2019 launch, now supporting more than 30,000 processes across 70 countries and delivering 150,000 studies each month. The platform filters out up to 30% noisy...
Bluehost Strengthens Global Web-Hosting Platform with the Power of Oracle Cloud Infrastructure for SMBs
Bluehost Group announced that it has migrated nearly a million small‑business customers to Oracle Cloud Infrastructure (OCI), delivering 4‑5× faster median response times and enterprise‑grade scalability. The move, slated for full completion in 2026, promises up to 30% lower cost‑per‑customer,...
Zuper Launches the First AI-Powered Smart Glasses Built for the Skilled Trades
Zuper announced Zuper Glass, the first AI‑powered smart glasses built for skilled‑trade field workers such as roofers, HVAC, electrical and plumbing technicians. The rugged, voice‑activated device integrates with Zuper’s AI operating system and mobile app to capture photos, video, notes...
Mindsmith Secures $4.1 Million Seed Round to Redefine Corporate E-Learning Design with AI-Native Platform
Mindsmith, a Utah‑based AI‑native e‑learning platform, announced a $4.1 million seed round led by Next Frontier Capital with participation from WndrCo, Grix, Pluralsight co‑founder Aaron Skonnard and Lucid co‑founder Karl Sun, who also joins the board. The platform claims to create...
DoubleVerify Introduces DV AI Verification™ Offering to Identify and Manage Agent Interactions and Avoid AI Slop
DoubleVerify announced DV AI Verification™, a new suite of products that lets advertisers detect and manage interactions with both declared and undeclared AI agents and steer clear of low‑quality AI‑generated content. The platform already processes roughly 2 billion AI‑related interactions each...
Snowflake Intelligence Brings Agentic AI to the Enterprise
Snowflake announced that its Snowflake Intelligence platform is now generally available to its 12,000‑plus customers, offering an enterprise‑wide AI agent that answers natural‑language queries across structured, unstructured and third‑party data. In the first three months, more than 1,000 customers deployed...
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Advertising in Southeast Asia is booming as OTT and CTV adoption rises, with Singapore projected to have 4.5 million OTT users by 2029 and penetration climbing to 72.8%. Viewers increasingly consume ad‑supported content across multiple screens—77% on mobile and 64% on...
New Global Survey Reveals Oracle Database Customers Are Evolving Their Database Strategies Citing High Costs, Support Challenges and Need for...
Rimini Street released results of its 2025 Database Strategies and Support Survey of over 200 Oracle Database managers, finding that 63% of Oracle customers consider support costs too high and 87% are dissatisfied with response speed and expertise. As a...
Automation Anywhere Acquires Aisera to Supercharge the Autonomous Enterprise
Automation Anywhere announced the acquisition of Aisera, a leader in conversational AI for IT service management, HR and customer service. The deal merges Automation Anywhere’s Agentic Process Automation platform with Aisera’s self‑service AI agents, creating an end‑to‑end agentic automation stack...
Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital Experience
Sitecore announced SitecoreAI, a composable SaaS digital experience platform built on XM Cloud that puts artificial intelligence at the center of marketing. The offering includes Agentic Studio, a visual workspace with 20 pre‑built AI agents and tools for creating custom...
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
IAB Tech Lab has introduced Device Attestation support in its Open Measurement SDK, initially for Apple devices and Fire TV, leveraging the IETF Privacy Pass Protocol to deliver privacy‑preserving attestations from device manufacturers. The capability lets buyers, sellers and verification firms...
Snowflake Unveils New Developer Tools to Supercharge Enterprise-Grade Agentic AI Development
Snowflake unveiled a suite of new developer tools aimed at accelerating the build, test and deployment of enterprise‑grade, agentic AI applications. The offering adds Cortex Code, an AI‑assistant for natural‑language interaction, GA of Cortex AISQL and Dynamic Tables for declarative AI pipelines,...
Oasis Security and Sequoia Launch the First Practitioner-Built Governance Framework for Agentic AI Access
Oasis Security, in partnership with Sequoia Capital and leading CISOs, unveiled the Agentic Access Management (AAM) Framework, a practitioner‑built, vendor‑neutral governance model for securing machine‑to‑machine AI agents and non‑human identities. The seven‑pillar framework includes a free maturity assessment to help...
Thomson Reuters Joins NetDocuments ndConnect Program to Deliver Secure, Integrated AI Experiences for Legal Professionals
Thomson Reuters has joined NetDocuments’ ndConnect interoperability program, linking its CoCounsel Legal AI platform directly with the NetDocuments cloud. The integration lets legal teams securely share content with CoCounsel, conduct research, drafting and document analysis, and automatically save AI‑generated output...
New Partnership: Jellyfish Wins Cosnova Media Account
Jellyfish has been selected as the new paid‑media partner for cosnova, the $1 billion‑revenue cosmetics group behind Essence and CATRICE. The agency will run cosnova’s paid social and broader media strategy across 14 key markets, leveraging its proprietary AI‑driven tools such...
Youscan Redefines Ai Transparency in Social Listening with the New Insights Copilot
Youscan unveiled its Insights Copilot, an AI‑driven social‑listening platform that foregrounds transparency by surfacing source data, confidence scores and audit trails for every insight. The solution monitors major social channels in real time, provides explainable AI explanations, and claims to...
Amperity Unveils ‘Real-Time Profiles’ Enabling Brands to Recognise and Respond to Customers Instantly
Amperity, the AI‑powered customer data cloud provider, announced a new Real‑Time Profiles capability that merges live streaming signals with each customer's full historical data, enabling brands to identify and act on individual shoppers the instant they engage. The feature eliminates...
Advantech Unveils New Edge AI Solutions for Robotics, Automation, and Gen AI Powered by Qualcomm Dragonwing
Advantech announced a collaboration with Qualcomm Technologies and Edge Impulse to launch new edge‑AI solutions built around Qualcomm’s Dragonwing IQ‑9075 processor, delivering up to 100 TOPS of AI performance via dual Hexagon NPUs and an 8‑core Kryo Gen 6 CPU. The partnership introduces the AIR‑055...
SafeGuard Privacy Unveils Privacy Assist™ AI — First Legal-Grade AI for Privacy Compliance at Scale
SafeGuard Privacy launched Privacy Assist™ AI, a legal‑grade, audit‑ready artificial‑intelligence layer that automatically reviews policies, contracts and privacy documents to generate compliant answers for internal assessments and external RFIs, complete with cited evidence. The solution runs inside SafeGuard’s secure cloud,...
Cognizant Adopts Anthropic’s Claude to Accelerate Enterprise AI Adoption at Scale and Deploys Claude to Drive Internal AI Transformation
Cognizant announced a partnership with Anthropic to embed the Claude family of large‑language models, including Claude Code, the Model Context Protocol and the Agent SDK, into its engineering platforms and industry blueprints. The firm will roll out Claude to up...
IBS Software Announces Strategic Collaboration Agreement with Amazon Web Services to Redefine Airline Retailing
IBS Software has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to co‑engineer iRetail, an AI‑first, cloud‑native airline retail platform that covers the full Offer‑Order‑Settle‑Deliver value chain. The platform replaces fragmented legacy systems with a unified, data‑driven foundation...
Brand Networks Expands Aimy with AI-Powered TV Advertising, Built on Comcast’s Universal Ads API
Brand Networks announced that its AI‑driven advertising platform Aimy will now support TV campaigns through integration with Comcast’s Universal Ads API. The upgrade enables advertisers to generate, target and optimize TV spots automatically, using real‑time audience data from Comcast’s X1...
Cisco Debuts New Unified Edge Platform for Distributed Agentic AI Workloads
Cisco unveiled the Unified Edge platform, a converged system that bundles compute, networking, storage and built‑in zero‑trust security into a single, modular chassis designed for distributed, agentic AI workloads at the edge. The solution offers zero‑touch deployment, centralized management via...
Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network
Acxiom and ReachTV announced a partnership to create the industry’s first data‑powered travel media network, combining Acxiom’s granular consumer‑travel data with ReachTV’s linear TV inventory across more than 100 stations. The joint platform will enable advertisers to deliver real‑time, location‑based...
Cisco Supercharges Its Secure Enterprise Network Architecture for the AI Era
Cisco unveiled a suite of AI‑ready networking innovations aimed at modernizing campus, branch and industrial environments. The rollout introduces AgenticOps—a platform that blends a proprietary large‑language model with AI Assistant to automate tasks, provide unified Meraki‑Catalyst visibility, and enable AI‑driven...
DXC Named a Leader by IDC MarketScape in Worldwide AI Services for National Civilian Government
DXC Technology was named a Leader in IDC’s 2025 MarketScape for Worldwide AI Services for National Civilian Government, topping a review of 20 vendors. The report cites DXC’s AI‑driven legacy‑modernization tools, deep sector expertise across tax, welfare, justice and home‑affairs...
Dahua Technology Unveils Regional Hub in Budapest, Strategically Elevating Global AIoT Ecosystem and Localized Value Creation
Dahua Technology inaugurated a new regional showroom in Budapest on Oct. 23, creating a dedicated hub for its Central Eastern Europe, Nordic and Türkiye markets. The facility will showcase the company’s latest AIoT products—such as Full‑color, WizColor, AcuPick, DoLynk Cloud and...
Codacy Launches Free AI Coding Risk Assessment to Benchmark AI Security and Compliance Posture
Codacy announced a free AI Coding Risk Assessment service that lets developers benchmark the security, privacy and regulatory compliance of AI‑generated code. The tool scans codebases for vulnerabilities, data‑handling issues and compliance gaps, delivering a risk score and remediation recommendations,...
System1 Introduces Test Your Ad Competitive Edge, the Only Emotion-Driven Creative Intelligence Platform to Help Brands Shape Creative Strategy
System1 unveiled Test Your Ad Competitive Edge, an emotion‑driven creative intelligence platform that aggregates more than 100,000 ads into the world’s largest open effectiveness database. The service combines System1’s proprietary Premium emotional response metrics—Star, Spike and Fluency—with daily refreshed ad...
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce Marketing Cloud
Merkle, the dentsu‑owned CX consultancy, has teamed with Airship and Salesforce Marketing Cloud to launch a mobile‑first loyalty accelerator that integrates Salesforce Loyalty Management with Airship’s real‑time mobile messaging and wallet capabilities. The solution lets marketers design and deploy loyalty...
Zenity Launches Runtime Protection for AI Agents Built with OpenAI AgentKit
Zenity announced a new Runtime Protection solution designed specifically for AI agents built on OpenAI’s AgentKit. The offering adds a lightweight security layer that monitors agent behavior in real time, enforces policy controls, and blocks malicious or out‑of‑bounds actions without...