MarTech Series
MarTech Series - Marketing technology insights and industry trends
Marketing Agency Singapore Expands Digital Strategy Solutions for Asia-Pacific Enterprises
Singapore‑based marketing agency announced an expansion of its digital strategy portfolio aimed at large‑scale enterprises across the Asia‑Pacific region. The rollout adds AI‑powered analytics, localized content creation, and omnichannel campaign management to its existing services. The firm also opened new regional hubs in Sydney and Tokyo, leveraging partnerships with regional tech providers. Early client pilots report a 30% lift in conversion rates and faster time‑to‑market for digital launches.
Earned Media Still Drives Generative AI Citations as Press Release Visibility Grows
Muck Rack’s latest "What Is AI Reading?" report shows press release citations in generative AI outputs have surged five‑fold since July 2025. Despite the rise of AI‑generated content, earned media still accounts for the majority of citations that shape brand...
Titan OS Raises €50M Series A to Continue Building Europe’s Independent Connected TV OS
Titan OS, a Barcelona‑based technology, entertainment and advertising firm, announced a €50 million Series A round led by Highland Europe with participation from Mangrove Capital Partners and other investors. The capital will fund the development of an independent Connected TV operating system...
TokTak Launches Global AI Platform That Turns Any Product Link Into Social Media Content
TokTak, an AI‑driven content automation platform for e‑commerce sellers, announced the global rollout of its link‑based AI engine in December 2025, following a successful pilot in South Korea that began in June 2024. The platform automatically transforms any product URL...
Globant Recognized by Salesforce For Achieving Expert-Level Implementation in Next-Gen Platforms: MuleSoft, Data Cloud and Agentforce
Globant has been awarded Salesforce’s highest distinction for achieving expert-level implementations across MuleSoft Anypoint, Data Cloud, and Agentforce. The recognition underscores the company’s deep capabilities in integration, data management, and AI‑driven transformation. As a Salesforce Solution Partner, Globant now joins...
Zendesk Announces Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Transformation
Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services to fast‑track AI‑driven contact‑center capabilities. The partnership includes a joint go‑to‑market strategy and positions Zendesk as AWS’s Customer Experience Partner of the Year (Technology) globally. By leveraging AWS’s cloud infrastructure...
SAS’ Leading Decision Intelligence Capabilities Now on Microsoft Fabric
SAS has announced that its cloud‑based Decision Builder solution is now generally available on Microsoft Fabric. The integration lets customers apply SAS’s decision intelligence models directly to data stored in Fabric’s lakehouse, without moving data. Users can create, test, and...
Brandpoint Launches AI Optimize ℠ to Empower PR Teams in the Era of Search Intelligence
Brandpoint, a Minneapolis‑based sponsored content firm, unveiled Brandpoint AI Optimize ℠, a suite of AI‑driven tools aimed at PR, marketing and communications teams. The platform leverages large‑language models and GEO‑targeted algorithms to improve search visibility and content relevance across digital channels....
Kofile Technologies Launches Kleio, a Next Generation Document Intelligence and Engagement Platform Powered by AWS
Kofile Technologies unveiled Kleio, an AI‑driven Document Intelligence and Engagement Platform built on Amazon Web Services. The solution automates classification, extraction, and secure access to public records, aiming to modernize government preservation and digital interaction. Kleio integrates Kofile’s existing digitization...
3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow
3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch...
Duck Creek Technologies Announces Veteran Enterprise Technology Leader Rajesh Raheja as Chief Technology Officer
Duck Creek Technologies has appointed veteran AI‑focused cloud leader Rajesh Raheja as its new Chief Technology Officer. Raheja, who brings more than two decades of experience in artificial intelligence, cloud architecture, and enterprise platforms, will steer the company’s global technology...
GIBO Signs Core Partnership Agreement with Ricloud, a NVIDIA Cloud Partner
GIBO Holdings Limited, an AI‑generated animation platform, has signed a Core Partnership Agreement with Ricloud AI Inc., a global AI cloud infrastructure provider and NVIDIA Cloud Partner. The deal gives GIBO access to Ricloud’s high‑performance GPU‑powered data centers across Southeast...
Reality Defender and Law & Forensics Partner to Protect Legal Sector From Deepfake Fraud
Reality Defender, an award‑winning deepfake detection platform, has entered a strategic partnership with Law & Forensics, a global legal‑engineering firm. The collaboration embeds Reality Defender’s forensic‑grade AI verification directly into law‑firm workflows, enabling real‑time identification of synthetic audio, video, and...
SharpenCX and Ytel Merge to Deliver a Unified, AI-Powered Customer Experience Platform
SharpenCX, a provider of AI‑driven contact‑center solutions, announced its merger with Ytel, a California‑based cloud communications firm. The combined entity will launch a unified CX platform that merges SharpenCX’s intelligent agent technology with Ytel’s outbound capabilities, including programmable voice, messaging,...
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
Eagle Eye, a SaaS and AI platform for loyalty and omnichannel marketing, announced a series of executive promotions across its Asia‑Pacific operations. Caitlin Stephens was elevated to Chief of Staff, joining other newly appointed regional leaders. The changes come as...
Preciso Goes Where the AI Action Is With New Shenzhen Tie-Up
Bid‑smart adtech company Preciso announced a strategic alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining as an official vice‑president enterprise member. The partnership links Preciso to Shenzhen, one of the world’s premier AI hubs, giving it direct access...
Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format
Domino’s Pizza, Samsung Ads, and agency Havas launched Europe’s first campaign using Samsung Ads’ GameBreaks interactive ad unit on connected‑TV. The format replaces traditional video spots with a playable trivia game that asks pizza‑related questions. Early metrics show the ad...
Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform
AiPPT.com unveiled its fully upgraded platform, positioning it as a next‑generation AI‑native workstation for professionals, educators, and digital creators. The new suite embeds advanced generative AI models and multimodal creation tools that handle text, images, audio, and video within a...
Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy
Linkhome Holdings unveiled Linkhome AI Ads, an artificial‑intelligence‑driven advertising platform that leverages the company’s multimodal real‑estate AI model. The service introduces a novel "Pay for Closing" pricing structure, where advertisers pay only when a transaction closes. This launch is a...
PaayaTech Announces Rebrand of CorpSync with New Identity and Standalone Website
PaayaTech has officially rebranded its flagship enterprise platform CorpSync, unveiling a fresh visual identity and a dedicated website. The solution continues to automate Outlook email signatures, legal disclaimers, and contact synchronization for large organizations. The rebrand highlights rapid adoption across...
BigID Launches Agentic AI Remediation to Help Security Teams Act Faster and Cut Risk at Scale
BigID unveiled Agentic AI Remediation, an AI‑driven tool that automates data‑exposure fixes for security analysts and data owners. The capability leverages real‑time data intelligence to suggest and execute remediation actions, cutting the time needed to address alerts. By integrating with...
PageProof Launches Adobe Express Add-On for Fast and Structured Creative Approvals
PageProof has released a new add‑on that embeds its online proofing platform directly into Adobe Express. The integration lets creative teams capture feedback, manage version control, and run structured approval workflows without leaving the Express environment. Designed for enterprises, agencies,...
IQuanti and Profound Partner to Advance Organic Search in the AI Era
iQuanti and Profound have formed a strategic alliance to launch a full‑funnel Answer Engine Optimization (AEO) platform, also dubbed Generative Engine Optimization (GEO). The partnership merges iQuanti’s data‑driven marketing analytics with Profound’s AI visibility intelligence, creating a solution that measures...
VidAU.ai: Pioneering the Next Chapter of AI-Driven Video Marketing at Affiliate World Asia 2025
VidAU.ai showcased its AI‑driven video marketing suite at Affiliate World Asia 2025. The company introduced a new AI Agent that automatically generates, localizes, and optimizes video ads for affiliate partners. With digital video accounting for over 70% of internet traffic...
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
VizSense, a Boston‑based AI influencer agency, has teamed up with holographic storytelling pioneer Geminai to launch AI‑powered interactive holograms for brand campaigns. Both companies are women‑led, underscoring a growing leadership shift in deep‑tech marketing. The partnership enables influencers and celebrities...
LightMatrix Technology Unveils Aibox, a Glasses-Free AI-Powered 3D Digital Photo Frame — Launches Globally on Amazon
LightMatrix Technology has introduced Aibox, an AI‑powered, glasses‑free 3D digital photo frame that instantly converts ordinary 2D photos and videos into depth‑rich spatial displays. The device leverages proprietary AI algorithms to generate depth maps and projects them on an autostereoscopic...
TwelveLabs Launches Its Most Powerful Video Understanding Model, Marengo 3.0 on TwelveLabs and Amazon Bedrock
TwelveLabs unveiled Marengo 3.0, its most advanced video‑understanding foundation model, at AWS re:Invent. The model claims human‑level comprehension of visual, audio, and textual streams while scaling to enterprise workloads. Marengo 3.0 is now available through TwelveLabs’ platform and Amazon Bedrock,...
Deepgram Launches Streaming Speech, Text, and Voice Agents on Amazon SageMaker AI
Deepgram announced a native integration with Amazon SageMaker AI, delivering streaming speech‑to‑text, text‑to‑speech, and voice‑agent capabilities as real‑time SageMaker endpoints. The solution provides sub‑second latency and enterprise‑grade reliability directly through the SageMaker API, eliminating the need for separate infrastructure. By...
Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation at Scale
Retool announced a multi‑year strategic collaboration agreement with Amazon Web Services to embed its enterprise AppGen platform into AWS’s cloud ecosystem. The partnership will deliver deep integrations that let developers build secure, AI‑powered internal applications faster, leveraging generative AI models...
Marvell Extends Collaboration with Microsoft, Expanding Azure Global Cloud Security Services in Europe
Marvell Technology and Microsoft have broadened their partnership, extending Azure’s cloud‑based security services powered by Marvell LiquidSecurity hardware security modules (HSMs) to European customers. The move adds new use cases such as key management, data encryption, and secure enclave workloads,...
Deloitte Selects Spire to Deliver Advanced Satellite Capabilities, Expanding Their On-Orbit Cyber and Data Operations
Global consulting firm Deloitte has engaged Spire to design, build, and operate a fleet of eight satellites. The satellites will carry on‑orbit cyber payloads and provide space‑derived data services to Deloitte’s commercial and government customers. This partnership expands Deloitte’s capabilities...
Algolia Integration with Amazon Bedrock, Unlocking the Next Generation of AI Experiences
Algolia announced a native integration with Amazon Bedrock, AWS’s managed service for foundation models. The partnership lets developers embed generative and agentic AI directly into Algolia’s search and discovery platform without building custom pipelines. Built‑in security, scalability and a no‑code...
Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business
Idomoo announced a strategic partnership with Amazon Web Services to embed its Lucas AI Video Creator into the Amazon Q Business platform. The integration lets enterprises pull approved data and brand assets directly into the low‑code video tool, enabling rapid,...
Composable Intelligence: Building Modular Martech That Thinks Together
The article introduces the concept of composable intelligence, a modular approach that links disparate AI-driven MarTech tools into a unified ecosystem. It argues that while analytics engines, content generators, predictive models, and recommendation systems are individually powerful, they rarely communicate,...
ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
ICARO Media Group has secured a multiyear digital out‑of‑home partnership with Otis Mobility, installing AI‑powered screens in elevators across Spain, Portugal and several African markets. The deal will deliver advertising to more than 2.4 million daily viewers, leveraging ICARO’s recent acquisition...
Cellairis and Central Technologies Partner to Deliver Innovative Mobile Device Solutions for Education and Enterprise
Cellairis, a leading mobile accessories and technology solutions provider, announced a strategic partnership with Central Technologies, a global technology solutions distributor. The alliance will channel Cellairis’ accessory portfolio and its CyberSystem security platform through Central’s extensive worldwide distribution network. The...
Smart AI Agents in JCI Marketing’s New J-MAP Platform Usher in New Era of RevOps
JCI Marketing has launched j‑MAP, an agentic AI orchestration platform aimed at turning B2B marketing and sales strategies into executable actions. The system moves into a controlled beta this week, offering pre‑defined, behavior‑driven AI agents that work alongside human teams...
Malu Agency to Attend Affiliate World Asia 3-4 December 2025 in Bangkok to Promote Their Premium Agency Ad Accounts
Malu Agency announced its participation in Affiliate World Asia, scheduled for December 3‑4, 2025 in Bangkok. The company will use the event to promote its newly launched Premium Agency Ad Accounts, a whitelisted solution designed to accelerate campaign deployment and...
Alsona Unveils the First Curated LinkedIn Expert Directory
Alsona, the AI‑driven LinkedIn automation SaaS, launched the LinkedIn Expert Directory, a curated marketplace of verified specialists in profile optimization, growth, lead generation, and content strategy. The platform vets experts through performance data and client testimonials, ensuring measurable outcomes for...
GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth
GoDaddy has expanded its Airo.ai platform with six new AI agents aimed at simplifying marketing, operations, and website management for small businesses. The agents—covering inbox conversations, marketing calendar, online appointments, domain activation and protection, and a Do‑It‑For‑You service—automate tasks and...
Gradial and Stagwell (STGW) Team Up to Bring Agentic Marketing to More Brands
Gradial, an agentic AI specialist, and Stagwell, a marketing‑services network, announced a strategic partnership to deliver AI‑driven marketing solutions to brands. The joint go‑to‑market effort combines Gradial’s autonomous campaign creation platform with Stagwell’s creative and media expertise. The collaboration targets...
DataGroomr Announces Updates to Its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has refreshed its AI‑powered data quality app on the Salesforce AppExchange, adding two flagship features: AI Recommendations and Live Dedupe. The AI Recommendations engine analyzes records and proposes optimal field mappings and cleansing actions, while Live Dedupe identifies and...
CData Appoints Ken Yagen as Chief Product Officer to Lead AI Connectivity Strategy
CData Software has hired former MuleSoft executive Ken Yagen as Chief Product Officer to steer its AI‑native connectivity strategy. Yagen will oversee product strategy and engineering for CData’s Managed Model Context Protocol (MCP) platform, including the recently launched Connect AI...
Tonic.ai Launches Fabricate Data Agent to Deliver Hyper-Realistic Synthetic Data via Agentic AI
Tonic.ai unveiled its Fabricate Data Agent, an AI-driven tool that creates hyper-realistic synthetic datasets from scratch, at AWS re:Invent. The agent leverages large language models to interpret natural‑language prompts and generate data that mirrors the statistical properties and privacy constraints...
NexPhrase Introduces Self-Learning AI for Real-Time Communication Coaching
Amplinyx Inc. launched Self-Learning AI within its NexPhrase platform, the first real‑time communication coaching solution that continuously adapts from live conversations. The feature tracks user responses to suggestions, links them to outcomes, and automatically shares successful tactics across teams after...
Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI
Continua, a Social AI platform for group chats, has integrated Amazon, Google Shopping, Instagram, and TikTok shopping capabilities ahead of the holiday shopping rush. The new features let users create and share wish lists, browse products, and complete purchases directly...
Creatio Publishes LATAM Edition of The State of AI Agents & No-Code, Revealing AI Agent Adoption and No-Code Momentum
Creatio released the Latin America edition of its State of AI Agents & No-Code report, finding that 90% of organizations in the region plan to make AI agents a strategic priority within the next year. The study highlights rapid adoption...
Sevenstar Websolutions Unveils AI-Optimized PPC Revolution – Promising 5x ROI for Businesses in 2025
Sevenstar Websolutions, a Noida‑based digital marketing agency, launched an AI‑optimized Pay‑Per‑Click platform that leverages proprietary machine‑learning models, real‑time bidding algorithms and first‑party customer data to automate campaign management across search, social and display channels. The company claims the platform can...
TNL Mediagene Launches INSAIDA, New Video News Program Offering Deeper Analysis of Business and Society in Japan
TNL Mediagene announced the launch of INSAIDA, a video news program that pairs Business Insider Japan’s editorial reporting with video-native storytelling to provide deeper visual analysis of business, economics and society in Japan. The initiative targets the rising demand for...
Atento Reinforces Its Global and Strategic Leadership With a Technological Focus on The United States and Latin America
Atento announced that it will deepen its technological focus on the United States and Latin America, reinforcing its global leadership in customer experience transformation. The company will continue to deploy AI‑driven solutions, process automation and advanced analytics across all markets,...