MarTech Series
MarTech Series - Marketing technology insights and industry trends
AI Solution UK Launches AI SEO Master and AI Keyword Research Tool for Affordable Modern Search Optimization
AI Solution UK unveiled two AI‑powered SEO products—AI SEO Master and an AI Keyword Research Tool—designed to modernize search optimization. Both tools use large language models, search‑intent analysis and Google‑aligned guidelines, and are priced on a pay‑as‑you‑go basis starting at £30 per content request, contrasting with typical agency retainers over £500 per month. The solutions aim to simplify SEO, AEO and local‑search content creation for businesses of any size, including freelancers and small teams. They also provide structured data, title, description generation and keyword clustering to accelerate content strategy.
Madison Logic Strengthens ABM Portfolio with Global Connected TV and Audio Expansion
Madison Logic announced a global rollout of its ABM Connected TV (CTV) and audio advertising channels, adding programmatic CTV and digital audio inventory across all major regions. The expansion leverages 3.4 billion cross‑device signals and the company’s proprietary intent data to...
OnviSource Launches EngageHub, an AI-Native Platform for Contact Center Excellence
OnviSource unveiled EngageHub™, an AI‑native platform that consolidates conversational AI, real‑time agent guidance, and collaborative workforce tools for contact centers. The suite includes ChatOrchestra™ for multi‑channel, context‑aware interactions, AgentAssist™ for next‑best‑action coaching, and AgentEngage™ for micro‑coaching and quality assurance. Built...
Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation
Cadent, a predictive advertising firm backed by Novacap, announced the acquisition of VuePlanner, a leading YouTube video‑ad planning and measurement platform. The deal adds AI‑powered targeting, contextual scoring and pre‑bid transparency, allowing advertisers to manage linear, CTV and YouTube inventory...
Chief Digital and Artificial Intelligence Office Selects Google Cloud’s AI to Power GenAI.mil
Google Cloud’s Gemini for Government has been chosen by the Department of War’s Chief Digital and Artificial Intelligence Office as the inaugural enterprise AI on the GenAI.mil platform. The solution meets Impact Level 5 (IL5) and FedRAMP High standards, allowing secure,...
BigID Debuts Activity Explorer to Audit Sensitive Data and Investigate Insider Risk Across Hybrid Environments
BigID introduced Activity Explorer, a unified audit and investigation platform that aggregates activity logs from cloud services, SaaS applications, and on‑premises storage. The tool captures actions by human users, service accounts, and AI agents across environments such as AWS S3, SharePoint,...
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates
Iterable announced it has processed over one trillion customer interactions, underscoring its rapid ascent in the enterprise marketing stack. The milestone coincides with a breakout year that featured record Black Friday performance, a 30% YoY lift in pre‑holiday volume, and...
TrueFoundry Launches AI Gateway on Product Hunt: Unified Control Plane for Agentic AI
TrueFoundry introduced its AI Gateway on Product Hunt, quickly rising to the top three and attracting over 135 community comments. The platform offers a unified control plane for managing, observing, and governing models, prompts, MCP servers, and agentic AI applications...
CreatorIQ Customers Diversified Creator-Led Investment and Growth in 2025, Activating 70% More Campaigns and Increasing Creator Payments 79% YoY
CreatorIQ’s 2025 Wrapped report shows a 70% year‑over‑year rise to over 44,000 campaigns across 170 countries, driven by deeper creator partnerships. Direct payments to creators jumped 79%, while creator‑generated content surged 141% to 12.8 million posts and 8.4 billion engagements. Instagram still...
Qlik Named a Leader for the 10th Time in 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Qlik has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Data Integration Tools, marking its tenth such recognition in a decade. The company attributes the accolade to its open, hybrid platform, Qlik Talend Cloud, which blends...
Anoki Launches with Index Marketplaces to Power Scene-Level Contextual Targeting Across CTV
Anoki has integrated its ContextIQ AI platform with Index Marketplaces, making scene‑level contextual intelligence available on a leading global ad exchange. The partnership lets marketers access real‑time data on tone, sentiment and subject matter for individual CTV scenes, aligning ads...
BigID Accelerates FedRAMP Authorization with Knox Systems to Power the Next Generation of Federal Data Security
BigID announced a partnership with Knox Systems to fast‑track its FedRAMP authorization, aiming to deliver its AI‑driven data security platform to U.S. federal agencies within months. The collaboration leverages Knox’s FedRAMP‑authorized managed cloud, cutting the typical three‑year, multi‑million‑dollar compliance cycle...
Messangi Promoted to Select Partner in Meta’s WhatsApp Partner Program
Messangi has been elevated to Select Partner in Meta’s WhatsApp Partner Performance Accelerator, reflecting rapid adoption of WhatsApp among its customers across the Americas. The promotion follows strong usage metrics where WhatsApp consistently outperforms legacy SMS in conversion, engagement, and...
EPAM Launches Seven Advanced AI Agents on Google Cloud Marketplace, Delivering High-Impact Solutions for Complex Industry Challenges
EPAM Systems announced the launch of seven enterprise‑grade AI agents on Google Cloud Marketplace, each built on Gemini Enterprise. The agents target high‑impact use cases such as KYC automation, clinical‑trial document authoring, drug‑discovery pipelines, SQL query optimization, retail media orchestration,...
IOPEX Unveils Command Agents: Enterprise-Ready Agentic AI for Autonomous Operations
iOPEX Technologies launched Command Agents, an enterprise‑grade agentic AI platform that autonomously senses, decides, and acts across complex business systems. Integrated with iOPEX’s Intelligence as a Service, the agents target finance, IT, sales, CX, media, and revenue operations, delivering measurable...
Dixstone Selects IFS Cloud to Power Global Offshore Operations
Dixstone has chosen IFS Cloud to modernize its offshore oil and gas operations across ten countries and more than 2,200 employees. The cloud platform will deliver real‑time project financial control, predictive maintenance for rigs and vessels, and integrated asset management....
LabelVie Advances AI-Driven Grocery Retail Transformation Through Long-Standing Collaboration with SymphonyAI
LabelVie, one of North Africa’s largest grocery retailers, is deepening a 20‑year partnership with SymphonyAI to extend AI‑driven transformation across its 270‑plus stores in Morocco and Ivory Coast. The new phase adds connected intelligence, predictive analytics, and end‑to‑end supply‑chain visibility....
Limelight Inc.’s Annual Report Charts Ad Networks’ Move From Aggregation to Curation
Limelight Inc.’s 2026 State of Ad Networks report reveals a decisive shift from volume‑driven aggregation to quality‑focused curation. Networks are investing in supply‑path transparency, contextual data, and first‑party audience segmentation to combat privacy constraints and low‑quality traffic. Executives from Index...
Brightpoint Infotech Strengthens Its Position as a Global Microsoft Dynamics 365 ERP & CRM Partner with Major Milestones
Brightpoint Infotech announced a year of strong growth, highlighted by its finalist status for the 2025 Microsoft Partner of the Year award and the acquisition of five elite Microsoft Solutions Partner designations. The firm also secured two Stevie® Awards, expanded...
Skyetel Appoints Connie Valencia as Chief Operating Officer to Advance AI-Driven Innovation and Operational Excellence
Skyetel announced the appointment of Connie Valencia, MBA, PMP, CIA, as its new Chief Operating Officer. Valencia brings more than two decades of experience in AI strategy, digital transformation, and operational leadership across regulated industries. In her role, she will...
EngageLab Launches AI-Powered Customer Service Platform LiveDesk, Revolutionizing Enterprise Customer Experience
EngageLab unveiled LiveDesk, an AI‑driven customer service platform that blends AI agents with human agents to automate up to 90% of routine inquiries. The solution offers omnichannel connectivity across websites, apps, social media, and SMS, and claims to slash operational...
Salsa Technology and Optimove Partner to Strengthen CRM Personalization for Operators in Brazil and LATAM
Optimove and Salsa Technology have announced a strategic partnership that integrates Optimove’s CRM and personalization engine directly into Salsa’s iGaming platform, making it the first Brazilian platform to do so. The native integration streamlines onboarding, cutting deployment time and simplifying...
Martech Interview with Aquibur Rahman, CEO of Mailmodo
Aquibur Rahman, CEO of Mailmodo, explains how the platform transforms static email into interactive, app‑like experiences that can boost conversions up to three times. The company recently launched Mailmodo AI, a conversational agent that generates complete email campaigns—from copy to design...
Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
Cadent announced an expanded partnership with Google Cloud, deploying Gemini Enterprise and Vertex AI to power a new AI operating model. The model accelerated campaign resolution by 200%, lifted return on ad spend by 35%, and cut platform issue resolution...
My Code Appoints Amani Duncan as Chief Executive Officer
My Code announced Amani Duncan as its new chief executive officer, bringing a seasoned media and brand‑innovation leader to the culturally‑focused agency. Duncan arrives after steering BBH USA and serving on boards at Fender and Advertising Week, where she guided iconic...
Digital Silk Announces New Insights on AI’s Growing Impact on the SEO Landscape
Digital Silk has released a new research brief that examines how artificial intelligence is reshaping the SEO landscape, highlighting generative search summaries, adaptive ranking algorithms, and AI‑driven search features. The brief cites HubSpot’s 2025 State of Marketing Report, which finds...
monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
monday.com has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, joining its Leader status in Collaborative Work Management and Adaptive Project Management. This marks the second straight year the company tops all three...
SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery
SeatGeek has become a pilot partner in Google’s new agentic AI search experience, allowing its event listings to be read and acted upon by Google’s AI models. The integration gives fans the ability to discover and purchase tickets through AI‑driven...
ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors
ChiroTouch introduced Compliance Scan, an AI‑driven add‑on to its Rheo assistant that automatically reviews chiropractic SOAP notes and billing codes before claim submission. The tool cross‑checks patient complaints, exam findings, diagnoses, and procedures, flagging inconsistencies in real time. By providing...
Semify Acquires Leading Digital Marketing Reporting Platform Dragon Metrics to Accelerate Global AI Optimization Capabilities and Expand International Market Reach
Semify, a white‑label digital marketing platform, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting solution. The deal merges Dragon Metrics' granular data engine and multilingual capabilities with Semify's AI optimization suite. It expands Semify's international footprint, especially in...
Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform
Schnuck Markets has adopted Domo’s AI and Data Products platform to centralize its retail data and enable real‑time decision‑making. The cloud‑based solution unifies sales, inventory, and supply‑chain metrics across more than 130 stores. By embedding AI models into everyday workflows,...
Scowtt Raises $12M Series A to Transform Performance Marketing with AI-Powered Advertising Platform
Seattle‑based Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The AI‑powered advertising platform claims to lift conversion rates by more than 50% for enterprise advertisers using predictive optimization....
Harmonic Announces Pending Sale of Its Video Business to MediaKind
Harmonic announced an all‑cash sale of its video business to MediaKind for roughly $145 million. The transaction will allow Harmonic to concentrate on its core broadband portfolio and fund growth initiatives. MediaKind will assume responsibility for existing video customers, pledging continued...
ZS Acquires Torrent Consulting to Fuel Salesforce’s Healthcare, Life Sciences AI Solutions
ZS, a global management consulting and technology firm, announced the acquisition of Torrent Consulting, a specialist Salesforce partner focused on Health Cloud, Life Sciences Cloud, and Agentforce implementations. The deal integrates Torrent’s multi‑cloud expertise with ZS’s deep healthcare knowledge and...
DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform
DEEPX unveiled an ultra‑efficient AI video‑analytics platform built on its AmpereOne® architecture, pairing proprietary DEEPX accelerators with Ampere CPUs. The solution claims to surpass conventional CPU‑plus‑GPU setups by a wide margin in both performance and power consumption. Designed for edge...
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management
Agiloft unveiled an AI‑driven Obligation Management solution, extending its data‑first contract lifecycle management platform to cover post‑signature duties. The new suite uses generative AI to extract, track, and automate contractual obligations, delivering real‑time visibility and compliance dashboards. Integrated with ERP,...
O9 Strengthens Ties With World Economic Forum’s Associate Partnership
o9 announced its entry into the World Economic Forum’s Associate Partner program, deepening its collaboration with the global public‑private coalition. The partnership links o9’s enterprise AI planning platform with leaders across business, government, and academia. By joining the program, o9...
BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico
Brand Engagement Network (BEN) and Skye Inteligencia LATAM have launched Skye Salud, a Mexican subsidiary focused on building a sovereign augmented‑intelligence platform for healthcare. The joint venture combines BEN's expertise in secure, multimodal AI for regulated sectors with Skye Inteligencia's...
New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them
Akii has launched AI Search Tracker, the first platform that quantifies how often brands appear in answers generated by leading AI search engines such as Google AI, ChatGPT, Perplexity, and Microsoft Copilot. The tool aggregates recommendation data across these four...
Allison Worldwide Expands Global Leadership with New Europe CEO
Allison Worldwide, part of Stagwell, announced Jeremy Lucas as its new CEO for Europe, based in London. Lucas, formerly the CEO of Hotwire UK and Managing Director at Edelman, will lead the agency’s regional integration and growth. His mandate includes...
Nagarro Becomes OpenAI Services Partner to Support Industry-Scale AI Adoption
Global digital engineering firm Nagarro announced its designation as an OpenAI Services Partner, enabling it to help enterprises across the Asia‑Pacific region adopt OpenAI technologies such as the OpenAI API and ChatGPT Enterprise. The partnership equips Nagarro to provide end‑to‑end...
Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth
Skyline Digital Marketing has launched its proprietary Skyline Methodology, a four‑step, data‑driven framework aimed at reducing risk and amplifying return on investment for clients. The approach borrows structured processes from IT engineering and cybersecurity, applying them to digital marketing campaigns....
RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions
RegEd’s Enterprise Advertising Review platform has crossed the 8 million submission threshold, generating more than 15 million review decisions and nearly 17 million individual review items. The solution leverages AI‑driven automation to streamline advertising compliance for financial services firms. Continuous innovation has positioned...
SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services
SEO Image, a New York‑based digital agency, announced expanded initiatives to boost brand visibility through Generative Engine Optimization, online reputation management, and traditional SEO services. The firm highlighted new AI‑driven keyword research tools, real‑time reputation monitoring, and a cloud‑based analytics...
IMini AI Integrates Kling O1 for Next-Gen AI Video Creation
iMini AI announced the first‑to‑market integration of the Kling O1 AI video model, unlocking seamless cinematic video creation, editing, and natural‑language manipulation. The platform now lets creators, filmmakers, and brands generate and refine video content by simply describing their vision...
Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It
CMOs are shifting from reactive marketing to proactive cultural leadership by institutionalizing cultural intelligence within their organizations. They rely on real‑time social data, cross‑functional insight teams, and creator partnerships to anticipate cultural shifts before they become mainstream. This agility shortens...
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou’s Kling AI unveiled the Video 2.6 model on Dec 3, 2025, introducing simultaneous audio‑visual generation. The new capability creates synchronized sound and moving images in a single pass, removing the traditional silent‑video‑then‑dub workflow. Early tests show up to 60 % faster turnaround and...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce announced that AstraZeneca has selected its Agentforce Life Sciences platform as a unified global solution for customer engagement. The AI‑powered, data‑driven system will connect AstraZeneca’s sales, medical and commercial teams with healthcare professionals worldwide. By centralising insights and workflows,...
How B2B Brands Stay Visible As Clicks Disappear
The rise of generative AI has transformed web search from a keyword‑driven, click‑through model to an answer‑first experience. B2B marketers now face “zero‑click” SERPs where users get instant answers without visiting a site. To stay visible, brands must optimize for...
The Art and Science of Persuasion: MarTech’s AI Is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has evolved from a niche experiment into a dominant advertising channel, with giants like Amazon, Walmart, and Target operating full‑fledged media ecosystems that include demand‑side platforms, inventory networks, and brand studios. MarTech’s artificial intelligence is now the engine...