MarTech Series
MarTech Series - Marketing technology insights and industry trends
Marvell Extends Collaboration with Microsoft, Expanding Azure Global Cloud Security Services in Europe
Marvell Technology and Microsoft have broadened their partnership, extending Azure’s cloud‑based security services powered by Marvell LiquidSecurity hardware security modules (HSMs) to European customers. The move adds new use cases such as key management, data encryption, and secure enclave workloads, building on existing deployments in Asia and North America. By leveraging Marvell’s semiconductor expertise, Microsoft aims to reinforce Azure’s security posture across the region. The expansion aligns with growing demand for sovereign‑cloud solutions that meet stringent European data‑privacy regulations.
Deloitte Selects Spire to Deliver Advanced Satellite Capabilities, Expanding Their On-Orbit Cyber and Data Operations
Global consulting firm Deloitte has engaged Spire to design, build, and operate a fleet of eight satellites. The satellites will carry on‑orbit cyber payloads and provide space‑derived data services to Deloitte’s commercial and government customers. This partnership expands Deloitte’s capabilities...
Algolia Integration with Amazon Bedrock, Unlocking the Next Generation of AI Experiences
Algolia announced a native integration with Amazon Bedrock, AWS’s managed service for foundation models. The partnership lets developers embed generative and agentic AI directly into Algolia’s search and discovery platform without building custom pipelines. Built‑in security, scalability and a no‑code...
Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business
Idomoo announced a strategic partnership with Amazon Web Services to embed its Lucas AI Video Creator into the Amazon Q Business platform. The integration lets enterprises pull approved data and brand assets directly into the low‑code video tool, enabling rapid,...
Composable Intelligence: Building Modular Martech That Thinks Together
The article introduces the concept of composable intelligence, a modular approach that links disparate AI-driven MarTech tools into a unified ecosystem. It argues that while analytics engines, content generators, predictive models, and recommendation systems are individually powerful, they rarely communicate,...
ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
ICARO Media Group has secured a multiyear digital out‑of‑home partnership with Otis Mobility, installing AI‑powered screens in elevators across Spain, Portugal and several African markets. The deal will deliver advertising to more than 2.4 million daily viewers, leveraging ICARO’s recent acquisition...
Cellairis and Central Technologies Partner to Deliver Innovative Mobile Device Solutions for Education and Enterprise
Cellairis, a leading mobile accessories and technology solutions provider, announced a strategic partnership with Central Technologies, a global technology solutions distributor. The alliance will channel Cellairis’ accessory portfolio and its CyberSystem security platform through Central’s extensive worldwide distribution network. The...
Smart AI Agents in JCI Marketing’s New J-MAP Platform Usher in New Era of RevOps
JCI Marketing has launched j‑MAP, an agentic AI orchestration platform aimed at turning B2B marketing and sales strategies into executable actions. The system moves into a controlled beta this week, offering pre‑defined, behavior‑driven AI agents that work alongside human teams...
Malu Agency to Attend Affiliate World Asia 3-4 December 2025 in Bangkok to Promote Their Premium Agency Ad Accounts
Malu Agency announced its participation in Affiliate World Asia, scheduled for December 3‑4, 2025 in Bangkok. The company will use the event to promote its newly launched Premium Agency Ad Accounts, a whitelisted solution designed to accelerate campaign deployment and...
Alsona Unveils the First Curated LinkedIn Expert Directory
Alsona, the AI‑driven LinkedIn automation SaaS, launched the LinkedIn Expert Directory, a curated marketplace of verified specialists in profile optimization, growth, lead generation, and content strategy. The platform vets experts through performance data and client testimonials, ensuring measurable outcomes for...
GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth
GoDaddy has expanded its Airo.ai platform with six new AI agents aimed at simplifying marketing, operations, and website management for small businesses. The agents—covering inbox conversations, marketing calendar, online appointments, domain activation and protection, and a Do‑It‑For‑You service—automate tasks and...
Gradial and Stagwell (STGW) Team Up to Bring Agentic Marketing to More Brands
Gradial, an agentic AI specialist, and Stagwell, a marketing‑services network, announced a strategic partnership to deliver AI‑driven marketing solutions to brands. The joint go‑to‑market effort combines Gradial’s autonomous campaign creation platform with Stagwell’s creative and media expertise. The collaboration targets...
DataGroomr Announces Updates to Its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has refreshed its AI‑powered data quality app on the Salesforce AppExchange, adding two flagship features: AI Recommendations and Live Dedupe. The AI Recommendations engine analyzes records and proposes optimal field mappings and cleansing actions, while Live Dedupe identifies and...
CData Appoints Ken Yagen as Chief Product Officer to Lead AI Connectivity Strategy
CData Software has hired former MuleSoft executive Ken Yagen as Chief Product Officer to steer its AI‑native connectivity strategy. Yagen will oversee product strategy and engineering for CData’s Managed Model Context Protocol (MCP) platform, including the recently launched Connect AI...
Tonic.ai Launches Fabricate Data Agent to Deliver Hyper-Realistic Synthetic Data via Agentic AI
Tonic.ai unveiled its Fabricate Data Agent, an AI-driven tool that creates hyper-realistic synthetic datasets from scratch, at AWS re:Invent. The agent leverages large language models to interpret natural‑language prompts and generate data that mirrors the statistical properties and privacy constraints...
NexPhrase Introduces Self-Learning AI for Real-Time Communication Coaching
Amplinyx Inc. launched Self-Learning AI within its NexPhrase platform, the first real‑time communication coaching solution that continuously adapts from live conversations. The feature tracks user responses to suggestions, links them to outcomes, and automatically shares successful tactics across teams after...
Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI
Continua, a Social AI platform for group chats, has integrated Amazon, Google Shopping, Instagram, and TikTok shopping capabilities ahead of the holiday shopping rush. The new features let users create and share wish lists, browse products, and complete purchases directly...
Creatio Publishes LATAM Edition of The State of AI Agents & No-Code, Revealing AI Agent Adoption and No-Code Momentum
Creatio released the Latin America edition of its State of AI Agents & No-Code report, finding that 90% of organizations in the region plan to make AI agents a strategic priority within the next year. The study highlights rapid adoption...
Sevenstar Websolutions Unveils AI-Optimized PPC Revolution – Promising 5x ROI for Businesses in 2025
Sevenstar Websolutions, a Noida‑based digital marketing agency, launched an AI‑optimized Pay‑Per‑Click platform that leverages proprietary machine‑learning models, real‑time bidding algorithms and first‑party customer data to automate campaign management across search, social and display channels. The company claims the platform can...
TNL Mediagene Launches INSAIDA, New Video News Program Offering Deeper Analysis of Business and Society in Japan
TNL Mediagene announced the launch of INSAIDA, a video news program that pairs Business Insider Japan’s editorial reporting with video-native storytelling to provide deeper visual analysis of business, economics and society in Japan. The initiative targets the rising demand for...
Atento Reinforces Its Global and Strategic Leadership With a Technological Focus on The United States and Latin America
Atento announced that it will deepen its technological focus on the United States and Latin America, reinforcing its global leadership in customer experience transformation. The company will continue to deploy AI‑driven solutions, process automation and advanced analytics across all markets,...
Datatonic Taps Industry Leader to Accelerate AI & Data Expansion Across the Americas
Datatonic, a ten‑time Google Cloud Partner of the Year, has appointed Stephen Charko as Head of Sales, Americas, effective Nov. 3, 2025. Based in Toronto, Charko will steer the firm’s AI, data, and analytics sales across verticals such as telco, media,...
Context Joins Brandi AI’s Global Agency Partnership Program to Help Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
Context Public Relations has joined Brandi AI’s Global Agency Partnership Program, allowing the agency to offer clients tools to monitor and enhance their brand presence in AI-generated responses on platforms such as ChatGPT, Google Gemini, Anthropic Claude, and Perplexity. The...
Streann Media Partners with World Legends Padel Tour for AI-Powered Digital Production at Miami Finals
Streann Media has been named the official digital partner for the World Legends Padel Tour (WLPT) Miami Finals, scheduled for Nov. 29‑30, 2025 at Ultra Padel Club. The company will provide a multi‑camera production system, live streaming via its AI‑driven...
Brandfuel Launches AI-Native Product Experience Management Platform, Unifying the eCommerce Content Lifecycle From Creation to Conversion
Brandfuel announced the general availability of its AI‑native Product Experience Management (PXM) platform, designed to unify the entire eCommerce product content lifecycle for small‑to‑mid‑size brands and agencies. The platform combines AI‑driven data enrichment, brand‑profile training, multi‑language localization, content scoring, A/B...
Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketingthe Platform
Comviva launched a GenAI‑driven MobiLytix® Real Time Marketing (RTM) platform that uses more than 120 predictive and prescriptive AI models to automate and optimize campaign creation, personalization, and reporting. The solution lets marketers instantly generate message variants, apply pre‑built templates,...
UNICEPTA Launches Integration with Microsoft 365 Copilot to Simplify Reputation Intelligence
UNICEPTA, the media intelligence arm of Stagwell’s Marketing Cloud, announced a new integration with Microsoft 365 Copilot that embeds its reputation‑management AI directly into Teams, Word and PowerPoint. The integration lets communications teams query real‑time media sentiment, reach and topics in plain...
Matador AI Named Nissan USA Preferred Partner in First AI Category
Matador AI has been named an Official Preferred Partner of Nissan USA in the automaker’s inaugural AI Lead Nurturing category, marking the first such designation. The partnership follows Matador’s work with Nissan dealers since 2020, where its conversational AI platform...
BlockHorizon Launches Advanced Bitcoin On-Chain Analytics Platform Delivering Institutional-Grade Insights to All Users
BlockHorizon has launched a Bitcoin-only on-chain analytics platform that offers institutional-grade metrics, research tools, and proprietary data to traders, researchers, institutions, and enthusiasts. The platform consolidates multiple data sources into a unified interface, providing real-time dashboards, customizable alerts, and API...
Knowlesys Announces OSINT 2.0 Era: AI-Powered Cross-Modal Analysis Forges a Digital Shield for National Security
Knowlesys unveiled its OSINT 2.0 platform, an AI‑driven solution that harvests and cleanses data from the clear web, deep web and dark‑web forums before applying a multi‑modal fusion engine to analyze text, images and video in real time. The platform’s NLP/NLU...
Advantech Partners with D3 Embedded to Supercharge AMRs with Integrated Sense and Compute Package
Advantech announced a partnership with D3 Embedded to deliver an integrated sense‑and‑compute package for autonomous mobile robots (AMRs) in industrial settings. The solution combines Advantech’s Intel Core Ultra‑based AFE‑R360 and AFE‑R760 single‑board computers with RealSense Depth D457 and D3 Embedded’s...
Vodacom Announces Multi-Year Strategic Collaboration with Google Cloud to Boost Africa’s AI Advancement
Vodacom Group has entered a multi‑year strategic partnership with Google Cloud to modernise its data infrastructure and embed generative AI across its operations in Africa. The telco will migrate its data platforms to Google Cloud’s Data Cloud, including BigQuery, and...
Semantic Intelligence: Fuelling Contextual’s Programmatic Comeback
The article argues that semantic intelligence is revitalizing contextual advertising as a privacy‑safe, brand‑safe alternative to closed‑ecosystem programmatic buying, especially after Google’s antitrust trial highlighted the limits of regulation. By leveraging machine‑learning models and knowledge graphs, semantic data interprets page...
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Southeast Asia’s ad‑supported streaming market is booming, with Singapore’s OTT video users projected to reach 4.5 million by 2029 and multi‑screen consumption becoming the norm—77 % watch on mobile and 64 % on smart TVs. This growth creates a measurement dilemma: traditional impression‑based...
MineOS Completes Strategic Sale of Consumer Privacy Business, Accelerating the Shift to Autonomous Privacy for Enterprises
MineOS announced the completion of the sale of its consumer privacy business to McAfee, allowing the company to concentrate exclusively on its enterprise‑focused, AI‑powered privacy, risk management and AI‑governance platform. The divestiture follows MineOS’s transition from a consumer‑centric model to...
Stagwell Partners with Harvard’s OpenDP to Guarantee Customer Privacy, Beginning with Its Partnership with Palantir for the Future of Marketing
Stagwell announced a partnership with Harvard’s OpenDP to embed differential‑privacy technology into its new AI‑driven marketing platform built with Palantir. The solution will let large enterprises analyze tens of millions of records for audience segmentation and campaign optimization while mathematically...
Blackbaud Showcases AI-Powered Innovation and Intelligent Workflows at Bi-Annual Product Update Briefings
Blackbaud used its bi‑annual Product Update Briefings to unveil a wave of AI‑driven features across its nonprofit and education cloud suite. Highlights include the Development Agent, the first "Agent for Good" that autonomously manages donor portfolios, and AI chat assistants...
Numa Introduces the First Voice AI with a Smart Inbox That Understands Every Customer Conversation for Dealerships
Numa announced the launch of the industry’s first Voice AI‑powered Smart Inbox for automotive dealerships, integrating real‑time call and message history, service updates, and team notes into a shared inbox. The system uses AI agents to understand the full context...
Kyndryl Launches Agentic AI Framework and Services for the Mainframe
Kyndryl announced a suite of agentic AI‑enabled services for IBM Z mainframe customers, integrating its Agentic AI Framework, Kyndryl Bridge, and IBM watsonx Assistant for Z to automate workflows, provide predictive analytics, and embed decades of mainframe expertise into an...
TapGoods Launches TapWise — the First AI Insights Agent for Rental Businesses
TapGoods, the leading software platform for equipment rental firms, unveiled TapWise, the industry’s first AI insights agent tailored for rental operations. TapWise lets users pose natural‑language queries and receive instant, data‑driven answers, recommendations, and performance insights on customers, inventory, revenue,...
SAS Data Maker Launches in the Microsoft Marketplace
SAS announced that its new synthetic data generator, SAS Data Maker, is now available through the Microsoft Marketplace, offering enterprises a secure, no‑code tool to create statistically accurate data without exposing sensitive information. The solution combines data augmentation and generation...
Aduna and Comviva Partner to Drive Global Enterprise Adoption of Network Intelligence via NGAGE.ai
Comviva, a global digital transformation solutions provider, has entered a strategic partnership with Aduna, a worldwide aggregator of standardized network APIs, to launch a joint offering called NGAGE.ai. The collaboration will combine Comviva’s customer experience, data monetization, and digital financial...
Hyland Unveils Powerful Cloud and AI Innovations That Streamline Content and Agentic Automation Across Industries
Hyland announced a suite of Q3 product updates to its Content Innovation Cloud, adding cloud‑native integrations for Salesforce, Guidewire ClaimCenter, SAP SuccessFactors and Workday that embed secure content management directly into these platforms. The company also rolled out enhancements to...
Coveo Accelerates the Future of AI-Driven Digital Experiences in New Alliance with Deloitte
Coveo, a leader in AI‑relevance and generative search, announced a strategic partnership with Deloitte Canada to help enterprises modernize their digital experience stacks. The alliance combines Coveo’s AI‑powered search and recommendation engine with Deloitte’s deep industry and consulting expertise to...
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
NielsenIQ (NIQ) has been awarded a Media Mix Modeling (MMM) badge as part of TikTok’s newly launched Marketing Partners Program, highlighting its capability to deliver advanced analytics and full‑funnel measurement for TikTok campaigns. The badge places NIQ among a select...
Veeva Announces Expanded Partnership with Roche
Veeva Systems announced that Roche Pharmaceuticals is extending its long‑standing collaboration by adopting Veeva Vault CRM, the company’s next‑generation, AI‑driven customer engagement platform. The move adds agentic AI capabilities to Roche’s sales and medical teams, aiming to streamline interactions with...
Applause Brings Real-World AI Testing to Tech For Retail 2025
Applause, the global leader in crowdsourced digital testing, will showcase its AI-driven testing solutions for retail applications, chatbots, IVR systems and virtual agents at Tech For Retail 2025 in Paris on November 24-25. The company will demonstrate how its real‑world...
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, a global leader in persona‑based advertising, announced that Nicolas Bidon, former CEO of GroupM Nexus Global, will assume the role of Chief Executive Officer on December 1. Bidon brings more than 20 years of international adtech experience and a...
Ooma Announces Definitive Agreement to Acquire Phone.com
Ooma Inc. has entered a definitive agreement to acquire Phone.com in a cash transaction. The deal is expected to add roughly 87,000 business customers, boosting Ooma’s presence in the small‑and‑mid‑size business (SMB) segment. Phone.com is projected to contribute $22‑$23 million in...
Clarivate Launches Derwent Patent Monitor to Enable Fast and Accurate Decision-Making with AI
Clarivate Plc has introduced Derwent Patent Monitor, an AI‑driven enterprise platform designed to accelerate and improve the accuracy of patent reviews for intellectual property and R&D teams. The solution automates the analysis of patentability, freedom‑to‑operate (FTO) and infringement risk, delivering...