MarTech Series
MarTech Series - Marketing technology insights and industry trends
NJ AI Hub Selects Plug and Play to Operate Its Regional AI Accelerator
The New Jersey AI Hub announced that Plug and Play will operate a new regional AI Accelerator launching early next year. The program will link NJ AI startups and university entrepreneurs with mentors, investors, and corporate partners across sectors such as healthcare, manufacturing, and finance. Leveraging Plug and Play’s global network of over 100,000 startups and 550 corporate partners, the accelerator aims to attract world‑class AI firms to the state. The Hub’s broader ecosystem includes partnerships with Princeton, Microsoft, CoreWeave, and state agencies, reinforcing New Jersey’s AI ambitions.
EngineerBabu Named a Top Mobile App Development Company in Dubai
EngineerBabu has been named a Top Mobile App Development Company in Dubai, backed by CMMI Level 5 certification, selection for the Google AI Accelerator, and a two‑year streak in LinkedIn’s Top 10 Tech Companies. The firm leverages these credentials to deliver AI‑driven,...
SymphonyAI’s Eureka AI Redefines Enterprise AI, Wins InfoWorld Technology of the Year Award 2025
SymphonyAI’s Eureka AI platform has been named a finalist for InfoWorld’s Technology of the Year Award 2025 in the AI and Machine Learning Platforms category. The solution differentiates itself by delivering pre‑trained, industry‑specific ontologies, workflow‑embedded agents, and policy‑as‑code governance across...
Udemy and LG CNS Partner to Deliver End-to-End Upskilling for Enterprises in Korea, Accelerating Workforce Transformation
Udemy announced a strategic partnership with LG CNS to bring its AI‑powered upskilling platform to Korean enterprises. The deal taps LG CNS’s distribution network of over 500 corporate clients, targeting a broad range of industries from manufacturing to finance. By integrating Udemy’s...
MarTech Interview With Tzahi Zilbershtein, Chief Technology Officer @ Voyantis
Tzahi Zilbershtein, the new CTO of Voyantis, explains how AI‑driven automation is reshaping the adtech landscape. He highlights the shift from manual campaign management to value‑driven signal generation that teaches platforms what high‑value customers look like. Voyantis is building agentic...
OptiPrime Launches OptiDev.ai, Aims to Bring Vibe Coding to Businesses and Enterprises
OptiPrime, the SaaS firm behind OptiSigns, launched OptiDev, an AI‑first platform that turns AI‑generated code into production‑ready applications. The service offers a prompt library, visual and code editors, and one‑click cloud deployment, while handling authentication, SSO, and SOC 2 compliance. OptiDev...
JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer
JamLoop, a CTV‑first advertising platform, announced Jeff Fagel as Chief Marketing Officer and promoted Oksana Korsakova to Chief Operating Officer. The company reported a 35% year‑over‑year revenue increase and a 48% rise in average revenue per customer. Recent product launches...
PAN Expands Integrated Marketing Services with New B2B Website Capabilities
PAN, a data‑driven B2B marketing and PR firm, launched a new B2B Web Services offering that adds analytics‑led website strategy, design, development, and long‑term optimization to its portfolio. The service builds on PAN’s existing PR and integrated marketing work, using...
Squirro Drives Frictionless Enterprise AI Real-World Adoption with Latest Platform Release
Squirro announced the general availability of its LTS platform update, Release 3.14.4, which adds direct file uploads, multimodal image reasoning, and an enterprise‑grade prompt library. The enhancements enable users to drag contracts or reports into chat for instant analysis and retain...
RankLift Lab Launches Measurable Google Maps SEO Framework for Service-Area Businesses
RankLift Lab, a Miami‑based local SEO firm, unveiled a performance‑driven Google Maps optimization framework tailored for service‑area businesses. The methodology synchronizes Google Business Profile data, on‑page factors, and neighborhood‑level geo‑grid coverage to boost map visibility and inbound calls. In a...
Ecer.com Leads the Future of Mobile B2B
Ecer.com is spearheading the mobile transformation of international B2B commerce, where over 70 % of buyers now prefer smartphones for key transactions. Its AI‑powered multilingual service can answer inquiries, translate specs, and recommend products within minutes, while VR‑enabled factory tours cut...
Practical Ways to Apply Rewards Across the Marketing Funnel
Marketers face conversion decay across the funnel despite abundant channels. Tech‑enabled rewards—small incentives, stored‑value credits, and personalized offers—can motivate customers at each stage. Blackhawk Network research shows reward‑based promotions deliver 14% higher conversion rates and 16% stronger ROI, while also...
Moveworks and Unily Deepen Partnership to Transform the Intelligent Employee Experience
Moveworks announced an enhanced strategic partnership with Unily, introducing an Enterprise Search content connector that lets employees retrieve Unily intranet information via Moveworks' conversational AI. The connector pulls relevant knowledge in natural language, eliminating the need to navigate multiple portals....
MADUP, Backed by $23M, Poised to Innovate AI Marketing Through Global Expansion
MADUP, an AI‑driven marketing firm, has secured a cumulative $23 million in funding and is accelerating the global rollout of its LEVER Xpert digital‑marketing AI agent. The company is establishing a New York subsidiary, leveraging an NYU Stern‑run AI Innovation Accelerator to fine‑tune...
Udemy Introduces New Instructor Innovations at Semiannual Front Row Event
Udemy announced a suite of instructor‑centric products at its Front Row event, including Instructor Subscriptions, AI‑powered micro‑learning creation tools, and a $2.5 million Content Innovation Fund. The new subscription model lets educators deliver live sessions, short‑form videos, and community features while...
Fivetran Named a Challenger in the 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Fivetran has been positioned as a Challenger in Gartner’s 2025 Magic Quadrant for Data Integration Tools, reflecting its growing market presence. The company now serves over 7,700 customers, offers 740 connectors, and moves roughly 7,200 terabytes of data each month....
Comcast and Amazon Launch Amazon Luna Cloud Gaming on Xfinity’s Entertainment Devices
Comcast and Amazon have launched Amazon Luna cloud gaming on Xfinity TV and streaming devices. Eligible X1 and Xumo Stream Box users can access Luna via voice remote, with Prime members receiving over 50 games at no extra cost. The...
Perficient Named a Major Player in Three IDC MarketScapes For AI-First Approach to Customer Experience
Perficient has been named a Major Player in three IDC MarketScape reports covering Experience Design, Experience Build, and Customer Experience Strategy Consulting. The recognitions highlight the firm’s AI‑first methodology that delivers measurable outcomes in design, build, and strategy services. IDC...
SEO Experts Expands Local Digital Marketing Services in Melbourne, FL, Continuing 20-Year Legacy of Nationwide Success
SEO Experts, a digital‑marketing agency founded in 2002, announced an expanded focus on local SEO services for Melbourne and Brevard County. Leveraging two decades of data‑driven experience, the firm will deliver hyper‑local campaigns, Google Business Profile optimization, and bespoke reporting...
Quvy Launches Predictive Ad-Performance Platform and Appoints New Head of Sales
Quvy unveiled a predictive ad‑performance platform that simulates audience reactions to image, video and UGC ads, delivering deterministic forecasts for CTR, CPC and CPM before spend. The solution includes Private Silo Models that isolate brand assets and historical data for...
ConverSight Ignites Supply Chain Decision Intelligence Among Pine Services Group ERP Partner Network
ConverSight announced a strategic partnership with Pine Services Group, extending its Athena agentic AI to the group’s ERP consulting network. The collaboration enables manufacturers, distributors, and retailers to access real‑time supply‑chain decision intelligence through trusted ERP advisors. Partners will deliver...
Ours Privacy Unveils Next-Generation Analytics Suite, Advancing Its Vision for a Comprehensive Healthcare Marketing CDP
Ours Privacy launched a next‑generation analytics suite that adds multi‑touch attribution, web analytics, session replay, and user‑funnel insights to its HIPAA‑compliant customer data platform. The new tools are designed for healthcare marketers facing stricter privacy regulations and the decline of...
Adaptive Narrative Martech — Brand Messaging That Rewrites Itself
Adaptive narrative martech is emerging as a new marketing technology that continuously rewrites brand stories based on real‑time cultural, sentiment and competitive signals. Unlike static campaigns, it uses feedback loops, semantic engines and reinforcement learning to keep messaging aligned with...
Shoppable Video App Novel Acquired by AI Powered Influencer Platform partnrUP to Automate UGC and Video Commerce Brands
AI‑powered creator commerce platform partnrUP has acquired Novel, a Shopify video app that enables brands to embed shoppable user‑generated and influencer videos directly on their storefronts. The combined solution automates video ingestion, personalization, and revenue attribution, eliminating the need for...
Adaptiva Releases Next-Generation OneSite Patch Experience, Advancing the Era of Autonomous Endpoint Management
Adaptiva unveiled the next‑generation OneSite Patch experience, modernizing the user interface for autonomous endpoint management. The release adds guided onboarding, streamlined navigation, a revamped patching strategy editor, and real‑time dashboards. Role‑based access controls and an Emergency Kit improve security and...
Cognizant Unveils Artificial Intelligence Lab and Cognizant Moment™ Studio in Bengaluru
Cognizant has launched an India Artificial Intelligence Lab and a Cognizant Moment™ Studio in Bengaluru, expanding its AI research footprint beyond San Francisco. The hubs are part of a $1 billion generative‑AI investment announced in 2023 and will concentrate on multi‑agent systems,...
IBM and Pearson Collaborate to Build New AI-Powered Learning Tools for Organizations and Individuals Worldwide
IBM and Pearson announced a global partnership to create AI‑powered learning tools for businesses, public organizations and educational institutions. The collaboration will leverage IBM’s watsonx Orchestrate and watsonx Governance to deliver personalized learning experiences and integrate Pearson’s digital credentialing, workforce...
ZS to Introduce ZAIDYN Intelligence Into Agentforce Life Sciences
ZS announced that its ZAIDYN intelligence platform will be embedded into Salesforce’s Agentforce Life Sciences solution starting January 2026. The integration delivers richer healthcare‑professional data, field‑performance analytics, and AI‑driven agents directly within Salesforce workflows. By leveraging APIs, MuleSoft, Data Cloud and...
Xcel Energy to Provide Personalized Energy Services to Customers Using Oracle Platform
Xcel Energy announced it will use Oracle’s AI‑enabled Opower platform to deliver personalized energy usage insights to its 6.1 million electric and gas customers across eight states. The solution will provide home‑energy reports, behavioral demand‑response nudges, and real‑time analytics, helping customers...
Omada Simplifies IGA Visibility with Access Intelligence
Omada A/S introduced Access Intelligence, a new capability that merges its role‑intelligence and visibility tools with advanced analytics. The feature aggregates identity and entitlement data from HR systems, directories, cloud services, and SaaS applications into a single, correlated view. It...
TripleLift Closes a Breakthrough 2025 with Global Expansion, Creative Innovation and Strategic Partnerships Across CTV, Retail Media, and Addressability
TripleLift closed 2025 with aggressive global expansion, adding 15 new markets and a Paris office while cementing its role as a creative supply‑side platform. The firm unveiled Programmatic Pause Ads and expanded Enhanced Spots, driving CTV inventory to double year‑over‑year...
Rallio Launches Revolutionary AI Assistant to Transform Multi-Location Brand Management
Rallio, powered by Ignite Visibility, launched the Rallio AI Assistant to automate multi‑location brand management. The tool consolidates data from analytics, content, community, and reputation tabs, delivering plain‑language insights and actionable recommendations via conversational queries. Its flagship competitive comparison and...
Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports
Comcast Technology Solutions (CTS) secured separate agreements with Charter Communications and Cox to provide back‑end video management and distribution for out‑of‑market sports. The deals leverage Comcast MediaOrigination, part of the Media360 suite, to create, package, and enforce rights for linear...
XbotGo and Impact Soccer Announce Global Partnership to Transform Video Capture and AI-Driven Analysis
XbotGo and Impact Soccer announced a global partnership that links XbotGo’s AI‑powered sports cameras with Impact Soccer’s analytics platform. The integration enables automatic capture of every play and seamless transfer of footage for instant, data‑driven insights. Early pilots, such as...
Kanerika Earns Data Warehouse Migration to Microsoft Azure Specialization
Kanerika has been awarded Microsoft’s Data Warehouse Migration to Azure specialization, confirming its ability to move complex enterprise data warehouses to the cloud. The firm leveraged its proprietary FLIP platform and a suite of migration accelerators to automate traditionally manual...
Arhasi Launches Integrity-First AI Platform to Unite Speed and Trust in Enterprise AI Deployment
Arhasi has unveiled its Integrity‑First AI platform, positioning trust and speed as parallel rails for enterprise AI deployment. The framework rests on five non‑negotiable pillars—Responsible, Adaptable, Predictable, Immunable, and Defensible—and three core governance foundations covering AI workflows, business intelligence, and...
AGII Introduces Multi-Domain Insight Processor to Enhance Analytical Speed Across Web3 Systems
AGII unveiled its Multi‑Domain Insight Processor, an analytical engine that simultaneously interprets network conditions, smart‑contract data, behavioral signals, and external indicators for Web3 applications. The processor delivers near‑real‑time intelligence across multiple blockchains, enabling faster decision cycles and improved risk management....
Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI’s Brand Perceptions
Evertune introduced two new metrics—Topic Relevance and Brand Relevance—that identify which content sources truly shape AI’s perception of brands and categories. The metrics move beyond simple citation counts, revealing that frequently cited URLs often have low actual influence, while less‑cited...
Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery
Barchart announced Market Replay Enterprise, an enterprise‑grade solution that delivers standardized, full‑exchange market data to institutions within days. The service covers futures, futures options, equities, and equity options, plus proprietary cash‑market datasets, and uses secure SFTP on AWS for rapid,...
Karat Launches NextGen Interviews: The First Human-Led, AI-Enabled Talent Evaluation Solution
Karat announced NextGen, a human‑led, AI‑enabled interview solution designed to assess engineers for the emerging human + AI development model. The platform blends live expert interviewers with an integrated AI assistant, letting candidates tackle multi‑file projects while interviewers probe reasoning and judgment....
Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership
PubMatic, Untapped Growth, and tvScientific have formed a partnership that gives independent agencies AI‑driven buying power and real‑time CTV measurement. The collaboration merges PubMatic’s AI‑powered supply‑chain infrastructure, Untapped Growth’s collective purchasing model, and tvScientific’s performance‑level analytics. Agencies can now access...
BrowserStack Announces Availability of MCP Server in AWS Marketplace
BrowserStack announced that its MCP Server is now listed in the AWS Marketplace, allowing AWS customers to discover, purchase, and deploy the AI‑enabled testing layer directly from the cloud catalog. The open‑source integration connects popular AI assistants such as GitHub Copilot,...
Kustomer Launches Data Explorer, the First CX Platform Feature That Lets Leaders Talk to Their Data
Kustomer introduced Data Explorer, an AI‑powered feature that lets CX leaders query their unified customer data using natural language. The tool instantly generates visualizations, narrative explanations and prescriptive actions such as staffing adjustments or routing changes. Built on Kustomer’s unified...
OnePlan Launches “OnePlan NextGen PPM” For Organizations Migrating Off Microsoft Project Online
OnePlan unveiled its NextGen PPM solution to help enterprises migrate off Microsoft Project Online before its September 2026 retirement. The platform offers a structured, twelve‑week migration process powered by automation, expert guidance, and the OneConnect service, ensuring data fidelity and minimal...
Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing
Skyword announced the award of U.S. Patent No. 12,437,022 B1 for its Dynamic Generation of Work Requests technology, now embedded in the Accelerator360™ platform. The patented workflow uses AI to translate real‑time search insights into detailed, strategy‑driven content briefs and automatically pairs...
CGI to Deliver Secure Mobile Communications Solution for NATO
CGI has signed a contract with NATO’s Communications and Information Agency to deliver the HERMES secure mobile communications platform, partnering with secunet Security Networks. The solution blends CGI’s managed‑services expertise with secunet’s Secure Inter‑Network Architecture (SINA) hardware to provide classified‑level...
NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent
NiCE has launched a locally hosted CXone Mpower instance in South Africa, providing AI‑powered customer experience tools with full data residency. The platform runs on redundant data centers in Cape Town and Johannesburg, meeting strict regulatory requirements for financial and other...
Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform
Sprinklr has been named the winner of ADWEEK’s inaugural Tech Stack Award for Best Social Media Marketing Platform, highlighting its evolution from a pure‑play social‑media manager to an AI‑native unified CXM leader. The accolade, part of ADWEEK’s effort to spotlight...
Adform And Rtl Adalliance Partner To Promote Performance And Transparency For Programmatic Addressable Tv Buying
Adform and RTL AdAlliance have announced a partnership to bring programmatic addressable TV (ATV) buying to European broadcasters, starting with Austria and later expanding across the continent. The collaboration combines Adform’s demand‑side platform with RTL AdAlliance’s reach of over 30 million households and...
Selector Expands Global Reach with Availability on Microsoft Azure Marketplace
Selector, the AI‑driven observability and network intelligence platform, is now listed on the Microsoft Azure Marketplace. The integration lets enterprises procure and deploy Selector through existing Azure billing and procurement channels, accelerating implementation. It brings AI‑powered correlation, root‑cause analysis, digital‑twin...