MarTech Series - Marketing technology insights and industry trends

AUI, the creator of the neuro‑symbolic AI model Apollo‑1, announced it has acquired Quack AI, a developer of AI agents for customer service. The deal will double AUI’s R&D team in Tel Aviv and integrate Quack AI’s technology into AUI’s platform, serving customers such as Artlist, Yotpo, and WalkMe. Financial terms were not disclosed.

GameSquare Holdings, Inc. announced it has entered into an asset purchase agreement to acquire the assets of TubeBuddy from BENlabs, issuing 5 million shares of Series A‑2 Preferred Stock to BENlabs as consideration. The acquisition adds an AI‑enabled creator technology platform to...

Caterpillar Inc. announced it has completed the acquisition of RPMGlobal Holdings Limited, an Australian mining software firm. The deal expands Caterpillar’s data‑driven mining technology portfolio, integrating RPMGlobal’s solutions across the mining value chain. The agreement was first announced in October...

Canary Technologies, the leading hotel guest management platform, announced the acquisition of OpenKey, a pioneer in mobile key solutions for hotels. The deal broadens Canary's AI‑powered Guest Management System with expanded mobile key support and door lock compatibility, enhancing digital...
ActiveCampaign announced it has acquired Feedback Intelligence, an AI evaluation and analytics platform that turns raw conversations into actionable insights. The deal will boost ActiveCampaign’s Active Intelligence AI engine, enhancing autonomous marketing workflows for its customers. Feedback Intelligence’s founder and...

xpln.ai, a next‑generation attention measurement platform, announced it has raised $8 million to support its expansion into North America, appointing Gina Cavallo as its U.S. chief revenue officer. The new capital will accelerate commercial operations and help U.S. advertisers leverage attention‑based...
OnePlan, a global leader in strategic portfolio management, announced the acquisition of smart360, a provider of enterprise architecture and application portfolio management solutions. The deal, unveiled at the OnePlan Empower Conference in Las Vegas, aims to combine the two platforms...

Mistplay announced a definitive agreement to acquire the Connected Rewards platform and related assets from Mobivity Holdings Corp., expanding its LoyaltyPlay business. The acquisition, expected to close in early Q1 2026, will enhance brand loyalty gamification for mobile gamers and...
Copeland, a global provider of compression technologies, announced it will acquire Bueno Analytics, an Australian SaaS firm specializing in AI-powered building analytics and energy management. The acquisition aims to integrate Bueno’s platform with Copeland’s HVAC solutions to deliver advanced data-driven...
impact.com announced a strategic corporate investment in Evertune, an AI marketing startup specializing in Generative Engine Optimization. The partnership aims to integrate Evertune’s technology into impact.com’s platform, though the investment amount was not disclosed. The deal was revealed in a...

UserTesting, a leading enterprise customer insights provider, announced the acquisition of User Interviews, a participant recruitment platform. The deal merges UserTesting’s insights technology with User Interviews’ extensive panel to deliver a comprehensive AI-powered customer insights solution for enterprises. Financial terms...

WP Engine, a global web enablement company, announced the acquisition of Big Bite, an enterprise agency known for advanced editorial tools used by major media brands. The deal will integrate Big Bite’s publishing expertise into WP Engine’s engineering organization, enhancing...

HCLSoftware, the software division of HCLTech, announced its intent to acquire Jaspersoft, the embedded analytics business unit of Cloud Software Group. The acquisition aims to boost HCLSoftware's Data & AI portfolio with AI‑powered, pixel‑perfect reporting capabilities. Deal terms were not...

Adform announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group, to expand its omnichannel media‑buying platform with strong DOOH expertise in the DACH region. The deal, slated to close on December 31, 2025, will integrate Splicky’s local...

Automation Anywhere announced the acquisition of Aisera, expanding its AI-driven Agentic Process Automation suite. The deal, disclosed in the company's Q3 results release, aims to deepen automation capabilities across ITSM, HR, and customer service. Financial terms were not disclosed.
partnrUP announced the acquisition of Novel, a Shopify video app that enables brands to deploy UGC and influencer video on their storefronts. The deal integrates Novel's shoppable video capabilities with partnrUP's AI‑driven creator workflow, aiming to automate content distribution and...
Predictive advertising firm Cadent announced the acquisition of VuePlanner, a YouTube video‑ad planning and measurement platform, to broaden its total‑video capabilities across linear, CTV and YouTube. The deal integrates VuePlanner’s AI‑driven media‑intelligence tools into Cadent’s offering, enhancing advertisers’ ability to...
ZS, a global management consulting and technology firm, announced the acquisition of Salesforce consulting partner Torrent Consulting. The deal aims to combine ZS's healthcare expertise with Torrent's multi‑cloud Salesforce capabilities to accelerate AI‑driven solutions for patients, providers, and life‑sciences organizations.
Seattle‑based startup Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The funding will fuel the expansion of its AI‑driven performance‑marketing platform that promises up to 50% lift...
Harmonic announced it will sell its video business to MediaKind for an all‑cash consideration of approximately $145 million. The transaction, pending completion, will sharpen Harmonic’s focus on broadband while expanding MediaKind’s video portfolio. A conference call confirmed the deal on December 8, 2025.
Semify, a white‑label digital marketing software provider, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting platform. The deal expands Semify's AI optimization capabilities and broadens its international market reach. Financial terms were not disclosed.
Trozzolo Communications Group announced it has acquired Midan Marketing, a full‑service agency serving the meat industry. The deal expands Trozzolo's marketing communications reach into the fast‑growing meat and agriculture sectors, enhancing service depth for both firms' clients.
Tata Communications announced the acquisition of a 51% stake in Commotion Inc., an AI-native enterprise SaaS platform. The deal aims to accelerate AI integration across Tata Communications' Digital Fabric and Customer Interaction Suite offerings.
Barcelona‑based Titan Operating System (Titan OS) announced a €50 million Series A round led by Highland Europe, with participation from Mangrove Capital Partners and other investors. The funding will support the rollout of its independent Connected TV operating system across Europe,...
Louder.ai has launched a $1.5 million capital raise to scale its patented, crowdfunded digital advertising platform. The fresh funding will support product development and market expansion, positioning the company for accelerated growth in the ad tech space.
MineOS announced the completion of the sale of its consumer privacy business to McAfee, marking a strategic shift toward enterprise-focused AI‑driven privacy and risk management. The transaction, disclosed on November 25, 2025, enables MineOS to concentrate on its autonomous platform...
Ooma announced a definitive agreement to acquire Phone.com, aiming to add roughly 87,000 business users and boost its SMB communications portfolio. The cash transaction is expected to generate $22‑23 million in annual revenue and $1‑1.5 million in adjusted EBITDA for...

Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, to combine their Sitecore MVP talent and AI expertise. The deal creates a leading SitecoreAI experience practice in North America, expanding Verndale’s digital experience capabilities. Deal terms were not disclosed.
KERV.ai announced a Series B round led by Coral Tree Partners, aimed at scaling its AI-driven contextual commerce media platform. The fresh capital will support product development, market expansion, and hiring across its B2B SaaS operations.

GetVocal, a Paris‑based provider of enterprise conversational AI, announced a $26 million Series A round led by Creandum with participation from Elaia and Speedinvest. The funding will boost product development, market expansion and hiring across Europe, reinforcing its mission to deliver...

Alembic Technologies announced a $145 million Series B and growth round, boosting its valuation 15.7× since Series A. The round was led by Prysm Capital and Accenture with participation from Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital and WndrCo, positioning Alembic as a...

Utah‑based AI‑native e‑learning startup Mindsmith announced a $4.1 million seed funding round to accelerate its corporate learning platform. The round was led by Next Frontier Capital with participation from WndrCo, Grix, and individual investors Aaron Skonnard and Karl Sun.

Automation Anywhere announced the acquisition of Aisera, expanding its AI‑driven automation portfolio with Aisera's conversational AI for ITSM, HR, and customer service. The deal, disclosed on November 4, 2025, aims to create a comprehensive agentic platform that can automate up...
LG Ad Solutions, a global provider of Connected TV advertising technology, launched Agentiv, an artificial‑intelligence platform that powers its internal and external agents to automate and optimize campaign workflows. The platform builds a dedicated data infrastructure to integrate AI responsibly,...
Goldstein Group Communications introduced a Sales Process Optimization (SPO) service aimed at alleviating growing sales‑enablement challenges faced by B2B firms, such as longer, more complex sales cycles and an expanding number of decision‑makers. The offering bridges the gap between marketing...
Elastic announced an integration with Microsoft Azure AI Foundry that adds full‑stack observability for agentic AI applications and large language models. The new capability gives site‑reliability engineers and developers real‑time tracing, metrics, and log analytics to pinpoint performance bottlenecks and...

Canva announced its Creative Operating System, a unified platform that adds a supercharged Visual Suite (Video 2.0, Email Design, Forms, and Code‑in‑Sheets), a world‑first Design AI model, and new brand‑centric marketing tools such as Canva Grow and Brand System. The launch...

Iozera announced an agreement to purchase a 4.5‑megawatt data center in Houston, Texas, which it will expand to a 10‑megawatt AI‑ready multi‑tenant facility. The acquisition, aimed at creating the first AI‑factory in a planned network, leverages NVIDIA GPUs and advanced...
ICARO Media Group, an AI‑focused media technology firm, announced the acquisition of LiftMedia for $15 million. The deal adds LiftMedia’s elevator‑screen advertising platform to ICARO’s digital‑out‑of‑home network, strengthening its AI‑driven DOOH capabilities across Europe.
Verndale, the award‑winning digital experience agency, announced two senior data and AI hires to deepen its analytics capabilities and help brands translate data into growth engines. The new leaders bring extensive experience in enterprise data foundations, AI strategy, and advanced...
Nippon Gases has launched a five‑year, 18‑site control‑system modernization program in partnership with Rockwell Automation, replacing legacy Rockwell controllers with modern ControlLogix programmable logic controllers. The initiative is designed to boost asset utilization, lower the risk of equipment obsolescence, and...
OSG unveiled two new offerings at its Q4 Elevate event: JourneyConnect Acquire™, a performance‑based direct‑mail platform that combines personalized print and digital assets for customer acquisition, and the JourneyConnect Digital Adoption Practice, which expands its portfolio to help clients drive...
MNTN announced the beta launch of QuickFrame AI, an all‑in‑one generative‑AI video‑production platform that enables brands of any size to create studio‑quality ads in minutes. The tool automatically formats content for TV, Meta, TikTok, YouTube and Google Ads Manager, streamlining...

Forethought unveiled Browser Agent, an AI layer that can click, type and navigate any web‑based interface, eliminating the need for APIs and allowing automation of the 76% of enterprise workflows that are currently locked in browsers. The launch is accompanied...
Triton Digital unveiled AdBuilder AI, a white‑labeled, self‑serve platform that leverages generative AI to automate the creation of audio ads and the setup of programmatic campaigns for smaller advertisers. The tool promises partners faster turnaround—producing a compliant 30‑second spot in...
Domaine Worldwide, the global leader in Shopify design and development, announced the launch of Domaine Editions, a bi‑annual release program run by its internal R&D unit, Domaine Labs. The initiative is synchronized with Shopify Editions and delivers pre‑built storefront modules,...
Pipedrive, the sales‑CRM platform for small businesses, announced that it has renewed its ISO certifications, including ISO 27001 for information security and ISO 27018 for cloud privacy, after passing third‑party audits conducted by Vanta. The company also met the criteria outlined in...

Graham Miranda launched an integrated digital platform on Sept. 12, 2025 that bundles global eSIM connectivity, cloud‑hosting and SEO services into a single offering for businesses, remote teams and digital nomads. The eSIM provides instant data coverage in more than 180 countries,...
Serial entrepreneur Zack Holland’s startup Averi has unveiled its AI Marketing Workspace, a unified platform that consolidates campaign planning, creative production, media buying and performance analytics into a single AI‑driven interface. The solution promises to eliminate the “tool sprawl” that...
Nimbus Media, a Houston‑based web design agency, announced it has launched 50 high‑performance websites for small businesses across Texas, marking a key growth milestone. The sites are built with an integrated approach that blends aesthetic design, fast load times, robust...

Aisepedia unveiled the first AI‑native Product Marketing Environment, a unified platform that lets B2B product marketers manage research, segmentation, positioning, messaging and enablement in one system. The solution combines domain‑trained AI agents, a Product‑Need‑Fit™ algorithm and direct integrations with GTM...

Persistent Systems announced the opening of its Experience Transformation (XT) Studio in Pune, a purpose‑built space that blends design thinking, UX consulting and AI‑first engineering to help enterprises create immersive, AI‑powered user experiences and accelerate product lifecycles. The studio offers...

Proven ROI, a HubSpot Gold Partner, unveiled a ServiceTitan–HubSpot integration that unifies operational, marketing, and sales data for plumbing, HVAC, electrical, roofing and other field‑service firms. The bidirectional API provides real‑time job and customer sync, automated follow‑ups, revenue attribution and AI‑ready...

DXC Technology, Fraunhofer IPA and redSling have launched a fully managed AI Bin Picking service that combines Fraunhofer’s AI‑driven robot‑tending solution with redSling’s platform‑less no‑code web‑services and 3‑D visualisation. The cloud‑based offering lets manufacturers run virtual feasibility studies, optimise robot‑cell...
FlutterFlow unveiled Mobile Preview, a new capability within its Dreamflow agent‑first app creation platform, that lets developers test changes instantly on real devices. The tool provides live visibility for individuals and teams to refine gestures, animations and layouts without leaving...

Spider Strategies unveiled Spider Impact 5.8, introducing Impact Assistant – an enterprise‑grade, on‑prem conversational AI that answers natural‑language queries and generates visualizations while keeping data fully private and FedRAMP‑authorized. The release also adds a no‑code Apps platform that lets users build branded,...

Iconist unveiled its Closed‑Loop Agentic Engine, a workflow‑native platform that installs AI agents with built‑in feasibility gates, human‑in‑the‑loop monitoring, observability and market‑pulse reporting to turn pilots into measurable P&L results within 90 days for mid‑market firms. The engine orchestrates four...

Artificial intelligence is reshaping advertising by automating content creation, distribution and targeting, but its reliance on historical data embeds and amplifies human biases, leading to discriminatory creatives, audience segmentation and pricing. Recent studies, including a Bloomberg analysis of Stable Diffusion...

Semrush announced Semrush One, a unified visibility platform that merges its traditional SEO suite with AI search intelligence across major LLMs such as ChatGPT and Gemini. The solution leverages the company’s extensive data assets—142 keyword databases, 808 M domains, 27.5 B keywords, 43 T...

Commvault announced a conversational‑AI interface for its Cloud data‑protection platform, powered by a Model Context Protocol (MCP) server that bridges enterprise systems with GenAI assistants such as OpenAI’s ChatGPT Enterprise and Anthropic’s Claude. The MCP enables users to issue natural‑language commands...
Fortra, a global cybersecurity software and services firm, unveiled a Data Security Posture Management (DSPM) platform designed to discover, classify, and protect sensitive data across on‑premises, multi‑cloud and SaaS environments. The solution adds automated data inventory, risk scoring, policy enforcement...

CoreSite announced an expanded partnership with STN, Inc., deploying the GPU One private cloud platform in its CH2 Chicago data center using more than 1,500 NVIDIA B200 GPUs in a liquid‑cooled, 100 kW‑per‑cabinet configuration. The deployment leverages CoreSite’s high‑density cooling, low‑latency interconnections...

Automation Anywhere announced that its Agentic Process Automation (APA) platform has been deployed across its own customer‑support operations, delivering autonomous resolution of 32% of technical cases and cutting resolution times by 83% versus human agents. The transformation boosted knowledge‑base adoption...
IQAX, a global digital trade intelligence firm, has partnered with China‑based logistics platform CargoNPay to launch an AI‑driven electronic Bill of Lading (eBL) shipping instruction solution. The offering merges IQAXOne’s blockchain‑based eBL ecosystem with CargoNPay’s AI document‑processing engine, automating data...
Dynatrace was named a Leader in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in the top quadrant. The vendor was positioned furthest to the right for Completeness of Vision and received high marks for...

Conviva was named a Visionary in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, highlighting its expansion from real‑time video analytics to a broader platform that links consumer experience and engagement patterns across apps, websites and AI agents to concrete...

Paytronix, an Access company, launched Journey Builder, an AI‑powered campaign automation tool that lets restaurant and convenience‑store marketers design multi‑touchpoint, personalized messaging journeys in minutes via a drag‑and‑drop interface. The tool integrates with Paytronix’s segmentation and real‑time analytics, automatically adjusting...
Wunderkind has launched a new integration that embeds its AI‑driven first‑party identity resolution and audience segmentation directly into Meta Ads Manager. The tool creates dynamic, behavior‑based segments from email, SMS and other first‑party data, replacing legacy cookie‑based targeting and delivering...

DeltaStream announced the broader, production‑ready availability of DeltaStream Fusion, its serverless unified streaming data platform now also offered on Microsoft Azure. The platform merges streaming, real‑time and batch analytics in a single service, featuring AI‑assisted SQL pipeline creation, unified orchestration...

DeepRoute.ai’s assisted‑driving system was chosen for smart’s first plug‑in hybrid, the #5 EHD, after a joint test drive covering 30.9 km of complex urban traffic that recorded zero driver takeovers. The technology was highlighted for its safety, human‑like decision‑making and map‑free scalability,...

OPAQUE unveiled OPAQUE Studio, a LangGraph‑based environment on its Confidential AI Platform that lets developers build and deploy confidential AI agents with drag‑and‑drop workflows and policy‑enforced data access. The offering pairs the studio with an OPAQUE Confidential Runtime, a hardware‑attested...
Ooma, Inc. announced that its Ooma Office business phone service now integrates with Zapier, the no‑code automation platform that connects over 8,000 apps. The integration lets users create workflows that automatically log calls, share updates, and trigger other routine tasks...

ClearML announced an expanded integration with NVIDIA DGX Spark, converting the desktop supercomputer into a managed node within its enterprise AI platform. The partnership adds hybrid workload orchestration, intelligent cloud spillover, one‑click edge deployment, fractional GPU support and claims up...
FiscalNote Holdings announced that data from its VoterVoice grassroots advocacy platform will be integrated into its PolicyNote monitoring solution, merging grasstops and grassroots insights in a single interface. The integration delivers real‑time stakeholder sentiment, campaign activity and influencer metrics to...
DPG Media Advertising has deepened its partnership with Brand Metrics by embedding the latter’s brand‑lift measurement technology into DPG Media’s self‑serve Ad Manager platform for advertisers and agencies in Belgium and the Netherlands. The integration makes real‑time brand‑lift testing a...

The Scout Store, the official online retailer for the UK Scouts, piloted Flockr’s real‑time social‑proof messaging platform across its site for 15 days. The A/B test showed a 4.1% rise in overall conversion, a 6.1% lift in first‑time purchasers, and...
Liquid Logics, the leading loan‑origination platform for private and hard‑money lenders, announced a new integration with Stewart Valuation Intelligence (SVI), a provider of appraisal‑management services, automated valuation models (AVMs) and specialty valuations. The partnership embeds SVI’s valuation engine directly into...

Swiss enterprises are outpacing their European peers in adopting AI‑driven workplace modernization, moving from pilot projects to large‑scale production of autonomous agents, generative AI tools and AI‑augmented workforce services. The 2025 ISG Provider Lens® Future of Work Services report highlights...
IrisAgent introduced Smart Operating Procedures (Smart OP), an AI‑driven platform that enables customer‑service teams to create and automate standard operating procedures using plain‑English commands without any coding. The tool converts written SOPs into executable workflows that route tasks, trigger actions...

Sublime Security announced a $150M Series C round led by Georgian, with participation from Avenir, 01A, Index Ventures, IVP, Citi Ventures, and Slow Ventures. The funding will accelerate the company’s agentic AI capabilities, expand its platform and global footprint.

Moving Walls announced the acquisition of audience research firm Insightz Club and simultaneously launched Moving Walls Science, an AI‑powered intelligence suite to unify predictive audience insights across DOOH and connected media. The deal combines Moving Walls' DOOH platform with Insightz...

RAEK Data, LLC has acquired the domain/business FirstPartyData.com to bolster its first‑party data, identity resolution (EchoID) and AI-driven marketing offerings. American Rebel Holdings, a strategic investor in RAEK, highlighted the transaction and its prior $1.5M investment in RAEK.

Following Aisle Rocket's March 2024 acquisition of Manifest, the two firms have merged under the single brand Manifest to operate as an independent, full‑service agency focused on the middle of the customer journey. The combined agency consolidates Manifest's B2B content...

Responsive has acquired Australia-based Bidhive as part of its recent global expansion to bolster Strategic Response Management capabilities and broaden its SRM footprint. The acquisition complements Responsive's new Fall 2025 AI release and regional growth including offices in Coimbatore and...
Caylent, an AWS Premier Tier Services Partner, has acquired Trek10 Inc., another AWS Premier Tier partner, to extend Caylent’s portfolio into managed services and strengthen end-to-end AWS offerings. The strategic acquisition aims to deepen AWS expertise and broaden customer managed-service...
Granicus has acquired Indigov, a provider of constituent relationship solutions for government agencies and elected offices, to expand its Government Experience Cloud and enhance constituent management capabilities. The deal combines both companies' technologies and expertise to strengthen civic engagement and...

Uniphore closed a $260 million Series F on 2025-10-22 at a $2.5 billion price, with strategic investments from NVIDIA, AMD, Snowflake, and Databricks alongside financial and sovereign investors such as NEA, March Capital, BNF Capital, National Grid Partners, and Prosperity7...

Moments Lab, an AI-driven video discovery company, completed a $24 million mid-year fundraising to support expansion into North American media, entertainment and brand markets and deepen product development for its Discovery Agent. The company appointed JP Maheu as board chairman...

Dialogue AI, an AI-native market research platform, closed a $6M seed round led by Lightspeed Venture Partners with participation from Seven Stars, Uncommon Projects, Tornante Company and angel investors. The funding will accelerate product development and go-to-market efforts for Dialogue's...

CoreWeave disclosed a pending acquisition of Monolith AI as part of its ongoing expansion of AI-focused capabilities. The announcement was made alongside a product launch and references prior strategic acquisitions including OpenPipe and Weights & Biases.

Epiminds, a Sweden-founded startup building multi-agent AI marketing systems, announced a $6.6M seed round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The funding accompanies the company's public launch and will be used to expand...

Mod Op has acquired Ascend Marketing to deepen its marketing automation, customer engagement, and account-based marketing capabilities, integrating Ascend’s data, martech, and ABM expertise into Mod Op’s end-to-end B2B service offering. Ascend’s leadership will join Mod Op’s executive team as...

MaintMaster has acquired Peoplegeist to integrate its AI-driven text analysis into MaintMaster's CMMS and OEE platforms, launching Manufacturing Intelligence to turn operator notes and work orders into actionable insights that reduce downtime and improve asset care.

Epiminds, founded by Elias Malm and Mo Elkhidir, announced a $6.6M seed funding round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The company will use the capital to expand its multi-agent AI marketing platform...
IBM signed a definitive agreement to acquire Cognitus, an SAP S/4HANA services provider with industry-specific, AI-powered solutions, to strengthen IBM's SAP capabilities across regulated sectors such as Aerospace & Defense, Energy & Utilities, and Manufacturing. The deal aims to accelerate...
Pixelworks signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. to a special purpose entity affiliated with VeriSilicon. The transaction transfers ownership of the Shanghai semiconductor subsidiary from Pixelworks to VeriSilicon.
Dreamdata closed a $55 million Series B round led by PeakSpan Capital with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital and Crowberry Capital to accelerate development of its AI-driven B2B marketing and go-to-market platform.
FullPAC announced the acquisition of Advocacy Lab LLC, adding the AI-optimized content-creation platform to its RoboCent voter-engagement suite. The deal aims to combine Advocacy Lab's AI templates with FullPAC's P2P messaging and targeting to deliver scalable, personalized campaign content ahead...