MarTech Series
MarTech Series - Marketing technology insights and industry trends
Infosys Unveils AI-First GCC Model to Transform Global Capability Centers Into Innovation Hubs
Infosys announced an AI‑First Global Capability Center (GCC) model that bundles its Agentic Foundry, EdgeVerve AI Next platform and Topaz AI services to help enterprises set up and transform GCCs into AI‑driven innovation hubs. The end‑to‑end offering covers strategy, site selection, talent pipelines, operating‑model options and production‑grade AI agents, building on more than 100 prior GCC engagements with clients such as Lufthansa Systems, zooplus and Danske Bank. By embedding AI across the GCC lifecycle, Infosys aims to boost cost efficiency, accelerate time‑to‑market and create new revenue opportunities for its customers.
SEO for Lawyers, LawSEO Launches Groundbreaking 90-Day Roadmap for AI-Driven Search Visibility in the Legal Sector
LawSEO, the SEO‑for‑lawyers firm, unveiled a new 90‑day Roadmap designed to boost law firms' visibility in AI‑driven search results. The offering expands on its recent blog “AI Search Optimization for Law Firms: GEO, AEO, and AI SEO Explained,” and combines...
TrueIGTech Launches Advanced Software Solutions for Next-Generation Digital Operators
TrueIGTech unveiled a modular, AI‑driven software suite aimed at online casino operators, promising unmatched scalability, security and performance through cloud‑based, API‑first architecture. The platform integrates predictive analytics, fraud‑detection AI and optional blockchain features to enhance data integrity and regulatory compliance....
Accelerated Growth in APAC as NetDocuments Drives Legal AI Adoption with Its Intelligent DMS
NetDocuments announced a 72% year‑over‑year increase in its Asia‑Pacific footprint, now serving more than 20,000 legal professionals across Australia, New Zealand, Singapore and Japan. The growth is driven by its intelligent DMS, which bundles the ndMAX Legal AI Assistant, an agentic...
Billups Launches AI-Powered Agentic System for Out-of-Home Advertising
billups, the world’s largest independent out‑of‑home technology and managed services firm, unveiled audrai, the first AI‑powered agentic system designed to automate planning, measurement and optimisation of OOH campaigns. Early deployments show up to 50% faster workflow, geospatial mapping cut from...
Frost & Sullivan Names Basis the 2025 Customer Value Leader for Global Demand-Side Platform Industry
Frost & Sullivan named Basis the 2025 Customer Value Leader for the global demand‑side platform (DSP) industry, citing its AI‑powered platform that unifies the entire media campaign lifecycle across channels such as CTV, DOOH, streaming audio, podcasts, social and search....
Shirofune Names Direct Agents as a Flagship U.S. Partner to Advance AI-Driven Retail Media Automation
Shirofune, Japan’s leading digital advertising automation platform, announced a strategic partnership with Direct Agents, a U.S. growth and performance marketing agency, at Amazon Ads unBoxed, designating Direct Agents as a flagship partner for its AI‑driven retail media automation suite. The...
Catsy PIM Software Launches AI-Powered Multi-Language Translation
Catsy, a leading product information management (PIM) platform, launched an AI‑powered multi‑language translation engine that supports over 95 languages with built‑in cultural and compliance intelligence for industrial manufacturers. The solution claims 98% translation accuracy, automatic regional adaptation of terminology and...
Cresta Unveils Four Products at Cresta Wave to Unleash the Potential of Human and AI Agents
Cresta unveiled four new capabilities at its inaugural Cresta Wave conference: Real‑Time Translation and multilingual AI that supports 30+ languages for both voice and chat; an Agent Operations Center that gives supervisors a unified view of all interactions and introduces...
Introducing Ironclad’s Next Wave of AI Agents: Every Agreement Is Now an Asset
Ironclad unveiled its next‑generation AI agents in an early‑access launch, adding an Intake Agent that auto‑extracts contract metadata, a Redlining Agent that proposes playbook‑aligned edits, and Conversational Search that answers natural‑language queries across its repository. The rollout follows the appointment...
SOCi Ushers in the Era of the Agentic Workforce, Reaching 150,000 AI Agents Deployed and Completing 10 Million Local Marketing...
SOCi reported that more than 150,000 Genius Agents™ have been deployed across 500+ multi‑location brands, completing over 10 million local‑marketing tasks and delivering roughly 750,000 hours of manual‑work savings. The autonomous agents handle reviews, social posts and search‑profile optimization, helping customers recapture...
GoDaddy Brings Agentic AI to Small Businesses with Launch of Airo.ai
GoDaddy announced the beta launch of Airo.ai, an agentic AI platform that turns conversational prompts into completed business tasks for small‑business owners. The system leverages GoDaddy’s 30‑year data set and an extensible agent framework to handle domain registration, website building,...
Workshop Debuts Four New AI Features, Positioning Itself as the Clear Leader in AI for Internal Communications
Workshop, the internal communications platform serving more than 600 organizations, unveiled four new AI capabilities—full‑message drafting, instant image generation, semantic media search, and plain‑language performance insights—available today without setup. The tools extend AI beyond content creation to streamline the entire...
Marigold PR Launches PRplus: AI Influence for the New Era of Search
Marigold PR has introduced PRplus: AI Influence, a strategic communications service aimed at boosting B2B brands’ presence in AI‑generated search results through earned media coverage and AI discoverability reporting. The program, targeting North‑American firms in cannabis, technology and industrial sectors,...
Mitel Unveils Workflow Studio: Low-Code/No-Code GenAI-Powered Automation for The Modern Workplace
Mitel announced the global launch of Workflow Studio, a low‑code/no‑code integration platform that uses Generative AI to automate communication workflows across its voice, collaboration and contact‑center solutions. The drag‑and‑drop tool lets enterprises create AI‑driven processes such as smart call routing,...
6sense Introduces RevvyAI, Turning the Platform Into an AI-Powered GTM Command Center
6sense unveiled RevvyAI, an AI‑powered command center embedded in its platform that introduces a conversational interface, specialized agents for ad‑campaign optimization, keyword advice, and account qualification, plus persona‑based workspaces. The rollout expands signal coverage, customizable scoring, workflow intelligence and AI‑driven...
Quiq Advances Contact Center Quality Management with New Agentic AI Analyst
Quiq unveiled Conversation Analyst, an agentic AI‑driven quality‑management platform that scrutinizes every AI and human‑agent interaction across voice, web chat, SMS and other messaging channels. The solution lets CX teams set custom prompts and metrics, delivering AI‑generated performance indicators and...
MikMak Announces New MCP-Powered and AI-Driven Innovations to Help Global Brands Drive More Profitable Growth
MikMak announced a major upgrade to its platform, MikMak 3.0, featuring Model Context Protocol (MCP) capabilities and AI‑driven conversational insights that let brands interact with commerce data in natural language and enable AI agents to act on that data in real...
Ecer’s Senior VP Alex Chen Unveils AI-Powered, Mobile-First Strategy for Global B2B Marketplaces
Ecer’s senior vice president Alex Chen announced a new AI‑powered, mobile‑first strategy for the company’s global B2B marketplace platform. The initiative introduces AI‑driven product recommendations, automated pricing and contract generation, and a responsive mobile app that will debut in North...
Appian Launches New AI Capabilities To Automate Complex Work & Accelerate App Modernisation
Appian announced the general availability of Agent Studio, an AI‑agent framework that embeds reasoning agents directly into enterprise processes, allowing business users to define goals in natural language and leverage the platform’s data fabric for real‑time decision‑making. The company also...
Allison Worldwide Appoints Katie Huang Shin as Head of Technology
Allison Worldwide announced the appointment of Katie Huang Shin as its new Head of Technology, effective immediately. Shin brings over a decade of experience in enterprise software development and AI-driven product strategy, most recently serving as senior director at a...
DNOVO Group Announces Study Analyzing Leading SEO Agencies in Toronto
dNOVO Group released a new market study that evaluates and ranks the leading search‑engine‑optimization agencies operating in Toronto. The research benchmarks firms on client portfolio size, organic traffic growth, pricing models, and service breadth, and highlights the top performers with...
Kinetic Marketing Communications Debuts Service to Help Business Leaders Effectively Integrate AI Into Marketing and Sales Operations
Kinetic Marketing Communications announced the launch of a new consulting service designed to help senior executives embed generative AI tools across their marketing and sales functions. The offering includes AI readiness assessments, custom workflow design, and ongoing change‑management support, targeting...
November Technology Portfolio Launches With Insights From Apple, PepsiCo, Vodafone, and Johnson Controls
BizClik has launched the November 2025 editions of its Technology portfolio, comprising Technology, AI, Telco and Data Centre magazines, each featuring exclusive interviews and top‑10 rankings. The issues spotlight senior executives from PepsiCo, Vodafone IoT, Johnson Controls, Apple, and other...
Vereigen Media Redefines B2B Content Syndication Strategies with Verified Engagement Approach
Vereigen Media unveiled its Verified Engagement Framework, a B2B content‑syndication model that relies on first‑party consented data, human verification and zero‑outsourcing to ensure every lead reflects genuine content interaction. The company claims a database of 107 million validated contacts and a...
BFJ Digital Confirms Headless Web as Future After Figma-Payload Merger
BFJ Digital announced that following its recent merger with Figma‑Payload, the company will double‑down on a headless web strategy, positioning decoupled front‑ends and API‑first back‑ends as the core of its product roadmap. The firm said the integration unlocks a unified...
Innovid Launches AI Agents & Innovid Orchestrator™: A Transformational Leap for the Agentic AI Era of Advertising
Innovid unveiled a new suite of AI agents and the Innovid Orchestrator™—the industry’s first full‑cycle AI orchestration super‑agent that links people, data and technology across the advertising lifecycle. The agents automate the four pillars of advertising—creative generation, campaign trafficking, cross‑channel...
PR Newswire Enhances Platform with AI-Powered Content Optimization
PR Newswire announced upgrades to its Amplify™ platform, adding AI‑driven tools such as an AI Readiness Analysis that offers Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) recommendations, a Create+ suite for turning press releases into multi‑channel articles and...
Tech Mahindra Licenses AT&T’s Network Test and Automation Platform to Enhance Global CSP Network Reliability
Tech Mahindra has signed a licensing deal with AT&T to incorporate its Automated Network Testing (ANT) and Open Tool platforms into its telecom solutions portfolio. The integration will enable communication service providers to perform rapid, automated health checks, connectivity tests,...
Exostellar Launches AIM Platform – The Industry’s First Unified AI Infrastructure Management Solution for Heterogeneous Compute
Exostellar announced the general availability of its AI Infrastructure Management (AIM) platform, the industry’s first unified solution for orchestrating heterogeneous GPU environments across on‑premises, cloud, bare‑metal and GPU‑as‑a‑Service deployments. AIM delivers a single control plane that manages NVIDIA, AMD, Intel...
Cerebras Systems Launches “Cerebras for Nations” — A Global Initiative to Accelerate and Scale Sovereign AI
Cerebras Systems announced the launch of “Cerebras for Nations,” a global program aimed at helping governments build, accelerate, and scale sovereign AI initiatives using its third‑generation Wafer‑Scale Engine (WSE‑3)‑powered CS‑3 supercomputers. The initiative will co‑design on‑premise AI supercomputers, co‑develop state‑of‑the‑art...
DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising
DIRECTV Advertising unveiled DIRECTV Elect, an AI‑powered CTV platform for political advertising, leveraging its addressable TV expertise to reach over 130 million monthly active users across DIRECTV and national cable networks. The service blends AI‑driven voter sentiment insights from DIRECTV Advantage...
Memgraph to Offer a Unique Toolkit for Non-Graph Users to Jumpstart Their Journey to Full GraphRAG AI Capability
Memgraph announced an open‑source AI Graph Toolkit, featuring Unstructured2Graph and SQL2Graph utilities that automate the conversion of relational and unstructured data into knowledge graphs for GraphRAG pipelines. The toolkit, now available on GitHub and via Memgraph Cloud, claims to accelerate...
EngageLab Email Expands Global Footprint with New Turkey Data Center, Enhancing Service for Worldwide Customers
EngageLab Email has launched a new data center in Istanbul, Turkey, completing its dual‑data‑center, multi‑node global network that also includes Singapore and eight service nodes worldwide. The Turkey facility enhances localized, low‑latency email delivery and helps customers meet data‑localization rules...
Local SEO Remains a Powerful Advantage in 2025 Despite Shifting Big-Tech Algorithms
As major tech platforms continue refining search algorithms through artificial intelligence and automation, one truth in digital marketing remains constant: local visibility still drives the highest-quality leads for small and regional businesses. Despite rapid changes in how search results are...
SearchStax Introduces Multi-Site Search Management to Unify Governance and Empower Marketing Agility
SearchStax announced a multi‑site search management add‑on for its AI‑powered Site Search platform, letting enterprises govern, optimize and measure search across hundreds of web properties from a single console. The solution centralizes compliance controls, contextual relevance tuning and analytics while...
Pacvue Partners with Amazon Ads Japan to Host Hackathon for Agencies and Brands
Pacvue, the AI‑powered Commerce Operating System, is teaming with Amazon Ads Japan to host a hackathon on November 20 at Tokyo’s Shangri‑La Hotel, where six leading agencies and brands will vie for a $20,000 prize. The event combines Amazon Ads insights,...
Akamas Announces GA of Akamas Insights: Empowering Developers, SREs, and Platform Teams to Optimize Reliability and Cost, Together
Akamas announced the general availability of Akamas Insights, an AI‑driven module that automatically analyzes telemetry from observability tools to pinpoint cost inefficiencies and reliability risks in Kubernetes environments. The solution delivers ready‑to‑apply recommendations that developers, SREs and platform teams can...
Levelpath Recognized in the 2025 Gartner® Procurement Orchestration Platforms Report
Levelpath, an AI‑native intake‑to‑procure platform, was highlighted in Gartner’s 2025 Innovation Insight: Procurement Orchestration Platforms report, which notes that 93% of organizations view procurement efficiency as a top priority while 85% juggle multiple applications. The recognition underscores Levelpath’s unified, no‑code...
Vbrick Joins Polkadot Sub0 SYMBIOSIS in Buenos Aires as Media Partner and Sponsor; CEO Paul Sparta to Keynote on Content...
Vbrick, a leading enterprise video platform, will serve as official media partner and sponsor of Polkadot’s sub0 SYMBIOSIS conference in Buenos Aires (Nov 14-16, 2025). The company will provide multilingual live‑streaming for the three‑day event and use the stage to...
Provenonce Launches AI-Native GTM Platform, Deploys Semi-Sentient Agents for Business Execution
Provenonce, Inc. has launched its AI‑native go‑to‑market (GTM) platform, a modular automation suite that embeds semi‑sentient agents—Sage, Minerva, Glyph and Logos—to streamline messaging, lead generation and cross‑functional execution. In its pilot, the system produced over 10,000 qualified leads, cut content‑development...
PitchBook Launches New Generative AI Experiences with the Introduction of PitchBook Navigator and Upcoming Integration with OpenAI
PitchBook announced the launch of PitchBook Navigator, a generative‑AI feature that answers natural‑language queries with private‑capital market data, slated for general availability in late November 2025. The company also revealed a Model Context Protocol integration with OpenAI, allowing subscribers to...
ZETIC.ai Launches MLange, the First One-Stop On-Device AI App Development Platform
ZETIC.ai unveiled MLange at TechCrunch Disrupt 2025, branding it the first all‑in‑one on‑device AI app development platform that lets developers build, test and deploy AI models without cloud services or GPUs. The platform auto‑optimizes models for over 200 smartphone models,...
Building The Nervous System Of Modern Marketing: Inside The Future Of Connected Martech Infrastructure
The article frames modern MarTech architecture as a living, nervous‑system‑like network that links AI orchestration, automation, data ingestion, experience delivery, and governance through real‑time API synapses. It likens the brain (intelligence), heart (automation), lungs (data), muscles/skin (customer experience), and immune...
Akkodis Unveils Real-World Impact of AI-Led Innovation Across Industries
Akkodis, a global digital‑engineering consulting firm, unveiled a series of AI‑driven implementations that produced measurable outcomes across life sciences, banking and IT operations. In life sciences, AI reduced production scheduling from five days to seconds; in banking, an AI upskilling...
Nirmata Launches AI Platform Engineer to Automate Cloud-Native Infrastructure Governance and Management
Nirmata announced the general availability of its AI Platform Engineering Assistant, an AI‑driven solution built on the Kyverno policy‑as‑code engine that automates Kubernetes, Infrastructure‑as‑Code and hybrid‑cloud governance. The assistant provides a conversational Copilot interface, a policy‑as‑code agent that translates natural‑language...
TechnoMile Unveils Next-Gen AI Platform and Agentic Innovations at Elevate25
TechnoMile announced its next‑generation AI platform at the Elevate25 conference, introducing domain‑trained AI agents that automate and customize workflows for federal contractors. The cloud‑based solution delivers real‑time insights across the entire government‑contract lifecycle, from market entry to contract closeout. By...
IQIYI Concludes First Virtual Production Open Day, Showcasing How AI and Technology Are Transforming Filmmaking
iQIYI held its first Virtual Production Open Day in Hengdian, drawing nearly 200 film and TV professionals and showcasing its IQStage platform, which integrates over 20 patented technologies. The company reported a 125% year‑over‑year rise in virtual‑production projects in 2025...
Keeper Security’s Industry-First Forcefield™ Protects Against Memory-Based Attacks on Windows Endpoints
Keeper Security unveiled Keeper Forcefield™, a kernel‑level endpoint security product that blocks memory‑based attacks on Windows devices. The solution monitors and restricts memory access for protected applications—including major browsers and Keeper’s own suite—preventing credential theft from infostealers, fileless and zero‑day...
Nimble Adds AI Email Marketing Replaces Mailchimp, Outreach, and HubSpot for a Fraction of the Price
Nimble has integrated AI‑powered email‑marketing directly into its CRM, offering list management, segmentation, AI‑generated templates, double‑opt‑in, bounce verification and one‑click migration from platforms such as Mailchimp, HubSpot and Outreach. The unified solution combines sales‑force automation and marketing workflows in a...