MarTech Series
MarTech Series - Marketing technology insights and industry trends
AdCreative.ai, an Appier Group Company, Launches Mobile App to Put Professional Ad Creation in Everyone’s Pocket
AdCreative.ai, part of the Appier Group, launched its first mobile app to let users create professional-quality ads from a smartphone by snapping a product photo and applying AI-driven templates and enhancements. Debuting ahead of the key Black Friday and holiday advertising season, the app aims to speed ad production and lower creative costs for small and medium businesses. The move could broaden AdCreative.ai’s user base, deepen Appier’s marketing-technology ecosystem and drive higher ad spend adoption by making polished creative accessible to non-designers.
Typeform Launches AI Engagement Platform to Turn Forms Into Workflows
Typeform launched an AI Engagement Platform that transforms its legacy form-builder into an integrated engagement ecosystem combining form creation, automation and analytics. Built on insights from more than 1 billion anonymized responses, the platform converts static forms into end-to-end workflows...
Jetico Enables Smarter Data Management and Stronger Compliance with AI-Powered Data Classification
Jetico has added AI-powered data classification to its Search product (integrated with BCWipe), enabling organizations to automatically classify, discover and securely erase sensitive files within a single workflow. The new feature uses content-based categorization to speed data discovery and automate...
Clinch Named First Third-Party Ad Serving Solution to Serve Ads to Amazon Custom Audiences, Utilizing a S2S (Server-to-Server) Integration
Clinch announced a first-to-market server-to-server ad serving integration with Amazon DSP that lets advertisers serve ads to and make serving decisions against Amazon Custom Audiences. The integration, described as customer- and privacy-centric, expands Clinch’s collaboration with Amazon Ads and leverages...
Granicus Acquires Indigov, Expands Government Experience Cloud with Advanced Constituent Management
Granicus has acquired Indigov, a provider of constituent relationship management solutions for government agencies and elected offices, to expand its Government Experience Cloud with advanced constituent management capabilities. The deal combines Granicus’s government-focused customer experience platform with Indigov’s tools for...
Creator Television® Launches On-Demand Offerings on Plex and Xumo Play
Sabio Holdings said its owned streaming network and studio, Creator Television®, has launched its ad-supported VOD offering on Plex and Xumo Play, marking the network’s AVOD debut and an expansion of its distribution partnerships. The move leverages Sabio’s ad‑tech capabilities...
Retail ID AI-Powered Shareholder Verification Engine Launched by TiiCKER
TiiCKER launched Retail ID, an AI-powered, enterprise-grade SaaS solution that provides instant document verification to validate retail ownership for public companies. The tool enables firms to identify and authenticate individual shareholders in real time, unlocking direct-to-retail marketing, shareholder engagement and...
SymphonyAI Expands Industrial AI Platform With IRIS Forge—AI-Powered Application Creation for Industrial Market
SymphonyAI launched IRIS Forge, a new capability within its IRIS Foundry industrial AI platform that lets manufacturing and process teams create, deploy and scale AI-powered applications in hours rather than months. The tool brings AI development to engineers and operators—accelerating...
The Marketing Cloud Launches Agent Cloud, a Secure and Flexible Way for Brands and Agencies to Power AI-Driven Marketing
The Marketing Cloud, part of Stagwell, publicly launched Agent Cloud, a unified platform that gives brands and agencies one-login access to major AI models and customizable, purpose-built marketing assistants. Built for security and flexibility, Agent Cloud centralizes AI tools and...
Caylent Acquires Trek10 to Create the Most Comprehensive Dedicated AWS Services Partner in the Industry
Caylent announced the acquisition of Trek10, combining two AWS Premier Tier Services Partners to create what the company calls the most comprehensive dedicated AWS services partner in the industry. The deal expands Caylent’s portfolio beyond cloud engineering into managed services,...
Bloomreach and Uniform to Unveil New Turnkey Conversational Commerce Framework at Upcoming MACH Alliance AI Hackathon
Bloomreach and Uniform will unveil a turnkey conversational commerce framework at the MACH Alliance AI Hackathon on Oct. 21–22 that combines composable architecture with generative AI, built on the MACH Alliance’s Open Data Model. The joint solution demonstrates how brands...
SCX and SambaNova Launch Australia’s First ASIC‑Powered Sovereign AI Cloud
SouthernCrossAI (SCX.ai) and SambaNova have launched Australia’s first ASIC‑powered sovereign AI cloud, delivering onshore, high‑performance AI infrastructure aimed at regional governments and enterprises. The platform emphasizes data sovereignty, energy efficiency and sustainability while promising lower latency and secure local data...
Chattanooga’s Santa Rosa Software Announces Partnership with Omega Orion to Develop Mobile App Solutions for IBM Z/OS
Chattanooga-based Santa Rosa Software, a 2023-founded provider of mobile applications for IBM z/OS, has partnered with application and website developer Omega Orion to add a mobile app development team and secure an Asia-Pacific distribution channel. The deal expands Santa Rosa’s...
AI and Data Leaders NVIDIA, AMD, Snowflake, and Databricks Invest in Uniphore’s Series F to Accelerate Its Leadership in Business...
Uniphore closed a $260 million Series F led by strategic AI and data investors including NVIDIA, AMD, Snowflake and Databricks, valuing the company at $2.5 billion. The funding will accelerate development of its Business AI Cloud and expand an ecosystem...
Qinary Unveils Innovative AI Search Blueprint for Market Leadership
Qinary CEO Buck Wise unveiled a new AI search blueprint aimed at helping med spas and real estate professionals establish market leadership by embedding advanced search-driven marketing into their customer acquisition strategies. The initiative leverages Qinary’s next-generation marketing systems to...
Lifeist Relaunches Mikra Products on Amazon.com Expanding Access to Its Performance-Focused Portfolio
Lifeist Wellness has relaunched its Mikra brand on Amazon.com in the U.S., unveiling a refreshed storefront and a lineup of performance-focused products with new formulations, updated packaging, and competitive pricing. The move is aimed at increasing accessibility to U.S. consumers...
Presidio Launches Resonate, an Agentic AI-Powered Media Lake for Sports, Media and Entertainment
Presidio launched Resonate, an all-in-one content platform for sports, media and entertainment that integrates AWS Media Lake with agentic AI to unify archives, metadata and live feeds. The platform is designed to accelerate content activation and monetization by streamlining ingestion,...
Dynamo Software Unveils v3.0 Platform, Empowering General and Limited Partners With Advanced AI and Automation
Dynamo Software launched Dynamo v3.0, a major upgrade to its end‑to‑end alternative‑investment platform that centralizes deal sourcing, investor communications and portfolio monitoring while adding AI‑driven automation, an AI Document Hub for extraction/summarization and a HoldingsInsight service. The release responds to...
Locus Robotics Reports Record Growth Achieving 6 Billion Picks in Fastest Time Yet
Locus Robotics said it reached 6 billion picks in the fastest time in the company’s history, citing its strongest growth across two consecutive record quarters driven by accelerating customer implementations and faster time-to-value. The company attributed gains to broader adoption...
Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls
Synthflow AI announced a WhatsApp Business Calls integration that brings its enterprise-grade voice AI capabilities—speed, consistency and automation used on phone lines—directly into the world’s largest messaging platform. The update addresses longstanding challenges with WhatsApp voice calls, allowing companies to...
Botify Launches AI Visibility to Eliminate Blind Spots for Brands
Botify unveiled AI Visibility, a beta solution within Botify Analytics that measures brands’ presence across AI search by tracking visibility on Google AI Mode, ChatGPT and Perplexity and using first‑party inputs from site crawls, Google Search Console, log files and...
ClearBlue Launches CBAM Market Insights to Help Businesses Navigate New EU Carbon Border Regulations
ClearBlue launched CBAM Market Insights, a new analytics service aimed at helping exporters and EU importers navigate the EU’s Carbon Border Adjustment Mechanism by tracking market trends and forecasting compliance obligations. The offering leverages ClearBlue’s Data Insights to model emissions...
Remesh Launches Remy: AI Agent That Transforms Research with Grounded, Citation-Backed Insights
Remesh unveiled Remy, an AI research agent that produces rapid, defensible insights with verifiable data citations and multi-modal analysis, positioning itself as a research-specific alternative to generic large language models. The agent is embedded directly into Remesh’s conversational research platform,...
Nextiva Publishes the Definitive CX Guide for the Agentic AI Era
Nextiva released Winning the Customer Experience Race, a guide by Edwin Margulies aimed at CX and IT leaders navigating the “agentic AI” era, offering a decision rubric, cross-industry playbooks, and data practices to operationalize AI in customer experience. The playbook...
Liquid Agency Launches Ai Studio to Supercharge Brand Creativity at Scale
Liquid launched Liquid Ai Studio™, an AI‑augmented creative service that combines human oversight with advanced generative tools to produce high‑fidelity, brand‑consistent content at scale. The offering covers photography, illustration, motion, video, audio and copy, supports human‑in‑the‑loop governance, and is sold...
Zip Launches Powerful Suite of AI Agents to Help Companies Identify Overpayments and Negotiate Better Deals – Driving Cost Cutting...
Zip unveiled a new suite of AI procurement agents at its Zip Forward conference, led by a Price Negotiation Agent that analyzes internal purchase history and external benchmarks to identify overpayments and recommend contract negotiation tactics across IT, services, real...
Elastic Introduces Agent Builder to Accelerate AI Agent Development
Elastic launched Agent Builder, a new set of capabilities powered by Elasticsearch that lets developers create custom AI agents directly on company data using a conversational approach to context engineering. The tool integrates retrieval-augmented techniques within the Elastic stack, enabling...
The Impact Lab Launches to Help Brands Get More From Amazon Ads
Impact Lab has launched a service aimed at simplifying the complex Amazon advertising ecosystem by helping brands assemble and manage disparate ad-tech components, data pipelines and vendor relationships. The offering targets common pain points—siloed tools, fragmented vendors and difficulty measuring...
Whoz Launches Mission-Ready AI Agents—Turning Resource Management Into a Competitive Growth Engine
Whoz launched a mission‑ready, agentic workforce orchestration platform that uses a network of AI agents—built on over 1 billion operational data points—to automate and optimize staffing, team assembly, and bench management for professional services and engineering firms. Early adopters report...
JointCommerce Launches A21+ ‘Household Targeting’ Solution for Connected TV Video Advertising
JointCommerce unveiled Household Targeting, a new A21+ cannabis audience solution that lets brands run verified adult-only campaigns on connected TV (CTV) by targeting households with confirmed 21-plus cannabis consumers. The product extends the company’s identity-backed ad stack from digital channels...
Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Promotions Solution for Retailers
Eagle Eye has launched Smart Rewards, a real‑time, API‑first omnichannel loyalty and promotions engine within its Smart Checkout suite that applies personalised rewards and updates digital wallets at the point of purchase. The platform claims sub‑150 millisecond processing of discounts...
Stream Launches Vision Agents First Open-Platform, Video-First SDK for Real-Time Vision AI
Stream unveiled Vision Agents, an open-source, video-first SDK that enables developers to build real-time AI agents that can see, hear and understand low-latency video streams. The platform combines video intelligence with flexible integrations to leading AI models and tools, positioning...
NEWMEDIA.COM Chicago Search Engine Optimization Agency Launches Data-Driven SEO Visibility Services For Chicago Brands
NEWMEDIA.COM’s Chicago office has launched a data‑driven technical SEO visibility service aimed at helping local and national brands compete in a market of more than 100,000 local businesses by combining comprehensive technical audits, neighborhood‑level content clusters, and selective, quality-focused link...
Infrrd Announces the Official Launch of Ally: The First Agentic AI Workforce for Mortgage Auditing
Infrrd has officially launched Ally, an Agentic AI workforce designed specifically to automate mortgage auditing by interpreting, reasoning over, and acting on loan documentation. The platform extends Infrrd’s document-processing capabilities into decision-making workflows, promising to cut manual review time, improve...
Microsoft Extends AI Advancements in Dragon Copilot to Nurses and Partners to Enhance Patient Care
Microsoft expanded its Dragon Copilot AI clinical assistant with the first commercial ambient experience for nursing workflows and new extensibility to embed partner AI apps directly into clinicians’ workflows. The update links curated clinical content and tools from partners such...
Google and Spotify Aalum Launch Epiminds with $6.6 Million to Build Marketing Teams for the AI Era
Epiminds, a Stockholm-founded startup led by former Google and Spotify executives, publicly launched with $6.6 million in seed funding led by Lightspeed to commercialize multi-agent AI systems that run marketing end-to-end. In just 12 weeks from ideation the company signed...
Marketing at the Speed Of Behavior: Why Martech Must Catch Up With Customers?
Marketers must shift Martech from scheduled, campaign-driven systems to real-time, behavior-driven platforms that respond within seconds to customer signals—clicks, cart adds or content views—because delays create a “behavior gap” that costs brands millions in missed engagement and conversions. The article...
Checkmarx One Surpasses $150M ARR and Expands Global Leadership in AI-Powered Application Security
Checkmarx said its Checkmarx One platform has surpassed $150 million in annual recurring revenue just three years after launch, driven by rapid global adoption of its agentic-AI application security tools. The company also introduced a new AI Coding Security Assistant...
KERV.ai’s Interactive, Shoppable Solutions Are Now Available Across Amazon’s Portfolio of O&O and 3P Premium Inventory
KERV.ai has partnered with Amazon Ads to launch shoppable, interactive advertising solutions across Amazon’s premium inventory, including platforms like Prime Video and Fire TV. This collaboration allows brands to leverage KERV's advanced AI-driven creative capabilities, enabling seamless integration into their...
Analogic Corporation and Analytical AI Announce Strategic Partnership for Enhanced Security Detection Capabilities
Analogic Corporation has entered a strategic partnership with Analytical AI to integrate advanced artificial intelligence threat detection into its ConneCT Checkpoint and SeleCT Checked Baggage Computed Tomography (CT) systems. This collaboration aims to enhance security detection capabilities for Analogic’s extensive...
Force Management Launches Ascender AI to Power Its Sales Acceleration Platform with Built-In Intelligence
Force Management has unveiled Ascender AI, a sophisticated addition to its Ascender revenue acceleration platform, designed to provide real-time coaching and content navigation for sales personnel. This AI-driven assistant leverages Force Management’s established methodologies, offering personalized guidance based on individual...
Red Hat Brings Distributed AI Inference to Production AI Workloads with Red Hat AI 3
Red Hat has launched Red Hat AI 3, a comprehensive update to its enterprise AI platform designed to streamline the deployment of AI workloads from proof-of-concept to production. This platform integrates key components such as the Red Hat AI Inference...
Storyblok Unveils CMS Innovations that Enable Brands to Stay Visible and Confident on the New Web
Storyblok has launched innovative features and partnerships aimed at enhancing content management for brands navigating the AI-driven digital landscape. Key developments include the introduction of Strata, which provides deep content analytics, and FlowMotion, an automation layer that streamlines content workflows...
Zight Enhances Support Workflows with Request Video Logs, Zendesk Upgrades, and a New Integration Marketplace
Zight has announced three significant updates aimed at enhancing customer support workflows through its AI-powered visual communication platform. Key improvements include the introduction of session-level technical logs for its Request Video feature, a new Integration Marketplace for seamless connectivity with...
FADEL Unveils Next Chapter in AI Innovation with Agentic Automation on AWS Bedrock
FADEL, a global provider of AI-driven brand compliance and licensing software, announced the next chapter in its evolution — unveiling FADEL solutions powered by agentic AI, built on the AWS Bedrock Agentic AI platform. This milestone introduces advanced intelligent automation...
Vonage Announces Agentforce Identity Insights and Fraud Detection Powered by Next-Gen APIs
Vonage’s new AI-powered actions for Contact Centers boost agent productivity while delivering a secure, seamless customer experience Vonage, a part of Ericsson announced the launch of Vonage Agentforce Identity Insights and Fraud Detection, which provides insights for contact center agents, leveraging AI to...
Coveo Achieves AWS Generative AI Competency
Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This specialization recognizes Coveo as an AWS Partner that...
SyncWords Redefines Live Translation with Vocalics: Real-Time AI Dubbing That Captures
SyncWords, a global leader in AI-powered live subtitling and dubbing solutions, unveiledVocalics, the world’s first live AI voice dubbing technology which captures the tone, rhythm, and emotion of the original speaker and preserves them across languages in real time. A...
MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning
MediaGo, an intelligent advertising platform, announced its official membership with IAB UK, the leading industry body for the UK’s digital advertising industry. This milestone follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), underscoring...
Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing
Deloitte announced that Oracle has joined the ecosystem at The Smart Factory by Deloitte @ Wichita. By co-innovating at The Factory, Deloitte and Oracle aim to help manufacturers and industrial organizations integrate artificial intelligence (AI) and automation into their operations, while streamlining...