MarTech Series
MarTech Series - Marketing technology insights and industry trends
OneTrust Is Officially a Validated Databricks Technology Partner
OneTrust has earned validated Databricks Technology Partner status, embedding its AI‑ready governance platform directly into the Databricks Data Intelligence Platform and Unity Catalog. The integration lets data and AI teams operationalize responsible AI at scale, providing real‑time risk monitoring, consent enforcement for over 3 billion daily transactions, and alignment with global AI regulations. It addresses a 40% year‑over‑year rise in AI risk management effort and the top‑ranked barrier—lack of tool integration—cited by 35% of governance teams. The move leverages OneTrust’s regulatory intelligence amid 134 AI law developments in 2024 and looming EU AI Act deadlines.
BrowserStack Launches Issue Detection AI Agent That Brings Human Intelligence to Accessibility Testing
BrowserStack unveiled its Accessibility Issue Detection Agent, an AI‑driven tool that emulates human judgment to spot accessibility flaws that conventional automated scanners miss. The new agent is part of BrowserStack’s broader accessibility suite and is designed to work across web...
Stelo Now Available on Google Cloud Marketplace
Stelo announced that its Data Replicator product is now listed on the Google Cloud Marketplace, enabling organizations to purchase and deploy the solution directly from their existing Google Cloud accounts. The offering simplifies enterprise data mirroring and streaming by eliminating...
Workato Launches Enterprise MCP for SaaS Platforms
Workato announced the Enterprise MCP, a new offering that lets SaaS platforms make their products agent‑ready without rewriting code, turning existing workflows, integrations and APIs into multi‑step skills callable by LLM‑based agents such as ChatGPT, Claude, Gemini and Cursor. The...
Introducing Later EdgeAI, the Industry’s Most Advanced Predictive Intelligence Solution
Later, the enterprise influencer‑marketing platform, unveiled Later EdgeAI, an AI‑native engine trained on more than a decade of data covering 16 million creators, 136 billion annual impressions, over 1 billion Linkin.bio transactions and $2 billion in verified influencer‑driven purchases. The solution predicts campaign performance, identifies...
Principal IT Consultants Joins EasyDMARC’s MSP Program to Enhance Email Security and Deliverability for Clients
EasyDMARC announced a strategic partnership with Principal IT Consultants, a US‑based managed service provider, to integrate its cloud‑native email security and deliverability platform into Principal’s MSP program. The collaboration will enable Principal’s clients to implement DMARC, SPF and DKIM controls,...
Sublime Security Raises $150M in Series C Funding as Industry-First AI Agents Accelerate Growth
Sublime Security announced a $150 million Series C round led by Georgian, with participation from Avenir, 01A and existing backers, to scale its agentic AI email‑security platform. The funding will accelerate development of its autonomous AI agents—an Autonomous Security Analyst that triages...
TrustRadius Goes Beyond the Buzzword with New AI Report Examining Real-World B2B Search and Buying Trends
TrustRadius, an HG Insights company, released the report "From Buzzword to Backbone: How AI Is Redefining B2B Search and Buying," based on a survey of its buyer community. The study found that 95% of respondents use AI at least weekly,...
CAM Ascent Drives 65%+ NPS Surge for Cadden Community Management with Actionable Sentiment Insights
CAM Ascent’s data‑driven sentiment analysis and targeted engagement strategies helped Cadden Community Management lift its Net Promoter Score by more than 65%, driving higher board satisfaction and cutting member churn. The partnership delivered actionable sentiment insights that translated into measurable...
Amazon Marketing Cloud Just Got a Lot More Powerful — Here’s What to Know
Amazon Marketing Cloud (AMC) has rolled out new integrations that surface granular, privacy‑safe metrics such as customer lifetime value (LTV), new‑customer acquisition cost (CAC) and new‑customer ROAS, moving beyond the traditional aggregate ROAS measure. The clean‑room platform continues to accept...
Enterpret Launches the First Agentic Customer Feedback Platform to Unify, Understand, and Act on Scattered Customer Signals
Enterpret unveiled an agentic customer‑feedback platform that automatically pulls data from more than 50 channels, builds a Customer Knowledge Graph and Adaptive Taxonomy, and deploys AI agents to answer natural‑language queries and trigger real‑time actions. The solution replaces manual tagging,...
Is Your CMO Ready to Be a Quantitative Analyst?
The article argues that today’s chief marketing officers must evolve from creative strategists into quantitative analysts, leveraging predictive software, attribution tools, customer data platforms and BI dashboards to turn marketing into a profit center. It outlines essential skills—statistical fluency, data...
Motive Launches AI Answers: The First Conversational AI for Physical Operations
Motive, the AI‑driven Integrated Operations Platform, announced the launch of AI Answers, a conversational AI tool designed specifically for physical‑operations teams. The system lets users pose natural‑language queries and instantly pulls answers from complex databases, reports, and sensor feeds, eliminating...
Moving Walls Acquires Insightz Club to Lead the Out of Home Industry’s AI Driven Transformation
Moving Walls, the Singapore‑based DOOH and retail media technology leader, announced the acquisition of audience‑research firm Insightz Club and the launch of Moving Walls Science, an AI‑powered intelligence suite with five integrated modules—Audience IQ, Campaign IQ, Media IQ, Retail IQ...
DXC Unveils Xponential – A Repeatable Blueprint to Accelerate Enterprise AI Outcomes
DXC Technology introduced Xponential, a repeatable AI orchestration blueprint that integrates people, processes, and technology to accelerate enterprise AI adoption while embedding governance and security from day one. The framework is built on five pillars—Insight, Accelerators, Automation, Approach and Process—and...
Elastic Redefines Observability with AI-Powered Streams
Elastic unveiled Streams, an agentic AI‑powered observability layer that automatically partitions, parses and structures unstructured log data, creating a unified intelligence view for rapid root‑cause analysis. The solution leverages generative AI to extract context, surface anomalies and suggest remediation steps,...
Global Relay Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Global Relay was positioned as a Leader in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving Solutions, reflecting strong Ability to Execute and Completeness of Vision. The company’s AI‑enabled, end‑to‑end compliance platform integrates archiving, e‑discovery, and analytics across...
American Rebel Holdings, Highlights RAEK’s Recent Acquisition of FirstPartyData.com Reinforcing Its Leadership in First-Party Data and AI-Driven Marketing
American Rebel Holdings highlighted RAEK Data's acquisition of FirstPartyData.com, reinforcing RAEK's position as a leader in first‑party data and AI‑driven marketing. Backed by a $1.5 million strategic investment from American Rebel, RAEK leverages its EchoID technology to turn anonymous website visitors...
Taiwan’s LionFans Unveils Upgraded AI-Powered SmartSync System, Delivering 22% ROI Growth for Asia-Pacific Clients
LionFans, a Taiwan‑based social‑media marketing technology firm, unveiled an upgraded version of its proprietary SmartSync platform that incorporates advanced AI‑driven analytics. The new SmartSync system is designed to help brands across the Asia‑Pacific region optimize campaign performance and boost marketing...
Syndio Launches Syndi: The AI Solution That Wins Talent Without Breaking Budgets or Sacrificing Fairness
Syndio unveiled Syndi, an AI‑native decision‑intelligence platform that embeds pay recommendations directly into the tools where managers work, aiming to help firms attract top talent while controlling compensation costs and preserving internal equity. The solution draws on Syndio’s fairness algorithms...
OpenText Unveils New Solutions for Guidewire to Power AI and Cloud-Ready Insurance Workflows
OpenText announced its OpenText Content Cloud solutions for Guidewire at the Guidewire Connections event, targeting insurers seeking faster cloud migration and AI‑enabled workflow automation. The suite integrates with Guidewire InsuranceSuite to provide secure, cloud‑native storage and intelligent retrieval of policy...
Guidehouse Launches The Managed Services Guide
Guidehouse released The Managed Services Guide, a flagship report outlining a new ‘intelligent operations’ model that combines AI, automation and specialized human expertise to reshape managed services delivery. The report highlights specific shifts—greater automation of routine tasks, AI-driven decisioning, and...
RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year...
RingCentral was named a Leader in Gartner’s 2025 Magic Quadrant for Unified Communications as a Service for the eleventh consecutive year, underscoring its sustained market position. In Gartner’s Critical Capabilities for UCaaS report, RingCentral ranked #1 in two of six...
Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Smarsh was named a Leader for the second consecutive year in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving, signaling sustained market recognition. The company highlighted advances to its AI-driven platform, including a new Intelligent Agent, Microsoft Copilot...
Litera Democratizes AI for Legal Professionals in Its Core Products, Giving Millions of Lawyers No-Cost Access to Advanced Agentic AI...
Litera announced it will provide no-cost access to its agentic AI, Lito, to millions of legal professionals by integrating the tool into its core products and partnerships, including AI drafting tools, contract-review platform Kira, and content platform NetDocuments. The move...
Worldpay Unveils Patent Pending AI-Powered 3D Secure Optimization Service to Increase Payment Approvals
Worldpay launched a patent-pending Authentication Optimization Service that uses AI to increase payment approval rates for merchants using 3D Secure, promising higher revenue capture without additional integration or added consumer friction. The service dynamically optimizes authentication flows to reduce unnecessary...
PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals
PRVIEW has launched an AI-powered platform that automates discovery and management of events and awards programs for marketing and public relations teams, using vertical AI to track and update deadlines and reduce the manual effort of building bespoke databases. The...
Jumio Launches selfie.DONE, Bringing True Reusable Identity to Life
Jumio launched selfie.DONE, a reusable-identity solution that lets verified users reauthenticate via a selfie without rescanning their government ID, fulfilling the company’s vision for streamlined, persistent identity. Built on Jumio’s AI-driven biometric authentication and data intelligence, the product automates reverification...
Mobility Infotech Unveils Vision for the Future of Smart Taxi Systems: AI-Powered & Data-Driven
Mobility Infotech unveiled a vision for AI-powered, data-driven taxi systems that integrate AI, IoT and cloud platforms to modernize urban taxi booking and operations. The company says its platform will enable real‑time routing, predictive demand forecasting and fleet optimization to...
AI and the Back-to-School Crunch: Smarter Last-Minute Campaigns Without the Compromise
AdOmni CEO and parent argues that AI can resolve the perennial back-to-school marketing tradeoff between speed and effectiveness by enabling rapid, data-driven campaign creation and real-time optimization. In the compressed, high-stakes selling window, AI tools can accelerate creative testing, refine...
WiMi Researches a Blockchain Privacy Protection System Based on Post-Quantum Threshold Algorithm
WiMi Hologram Cloud said it is researching a blockchain privacy protection system that uses post-quantum threshold algorithms to create a more secure and efficient blockchain ecosystem. The initiative focuses on strengthening core block-level data protections against future quantum attacks by...
CrashPlan Expands in India to Power Next-Generation Backup Innovation
CrashPlan announced an expansion of its global operations with a new Global Capability Center in Bengaluru and enlarged presence across India and the UAE to drive R&D for data protection and recovery. The Bengaluru center will lead worldwide innovation initiatives...
Manifest and Aisle Rocket Merge to Launch Manifest: An Integrated Full Service Agency Built to Solve the Hardest Part of...
Following Aisle Rocket’s March 2024 acquisition of Manifest, the two firms have merged under the unified Manifest brand to create an independent, full‑service agency focused on the “messy middle” of the customer journey where brand and performance meet. Led by...
Totaligent’s Omni-Channel Digital Communications Platform Is an All-in-One Marketing Game Changer
Totaligent said it is preparing a commercial launch of an all‑in‑one, AI‑powered enterprise marketing platform—now in closed beta—designed to replace fragmented stacks by consolidating programmatic ads, social, email, SMS and push into a single interface. Built on an NVIDIA‑powered, GPU‑accelerated...
Iridio’s℠ Digital Portfolio Simplifies Marketing Execution
Iridio has launched a digital portfolio designed to streamline marketing execution by unifying creative, media and analytics into a single platform, promising faster, scalable and performance-driven campaigns. Backed by RRD’s global reach, the offering aims to replace fragmented vendor stacks...
Red Hat Launches Red Hat Developer Lightspeed for AI-Powered Developer Productivity
Red Hat unveiled Red Hat Developer Lightspeed, a portfolio of generative‑AI virtual assistants integrated into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA) to accelerate cloud‑native development and application modernization. The tools offer context‑aware assistance—chat‑style non‑coding help,...
Boomi Recognized as an Exemplary Vendor in the ISG Buyers Guides™ for Data Integration and Master Data Management 2025
Boomi was named an Exemplary Vendor in ISG Software Research’s 2025 Buyers Guides for both Data Integration and Master Data Management, earning top rankings across product capability, validation and customer experience. The dual recognition underscores Boomi’s strength as an AI-driven...
Responsive Unveils Fall 2025 AI Release to Help Enterprises Win Faster with Smarter, Trusted Knowledge
Responsive launched its Fall 2025 AI Release, introducing no‑code Agent Studio, new purpose‑built AI agents (including Fit Analysis and Executive Summary agents), and market intelligence tools to make trusted organizational knowledge accessible across sales and bids. The update arrives as...
New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility
MessageGears announced two segmentation features—dynamic data variables and nested data filters—that let marketers build and activate complex, real‑time audience segments directly from their data warehouses without engineering support. Dynamic variables keep lists continuously refreshed (e.g., live inventory, product catalogs) while...
Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns
Agentic AI is poised to transform Martech by enabling self‑running campaigns that plan, execute and optimize in real time—shifting budgets, A/B testing creative and reallocating spend without human intervention. Early deployments promise large efficiency gains, faster experimentation across billions of...
Semrush Launches Enterprise Partner Program to Empower Agencies and Match Customers With Certified Partners
Semrush has launched an Enterprise Partner Program to expand its enterprise footprint by certifying agencies to sell, service and scale with its full visibility‑management platform, creating a new revenue channel for both Semrush and partners. The global program debuts with...
Fractal Achieves AWS Generative AI Consulting Services Competency, Reinforcing Its Leadership in AI Strategy and Implementation
Fractal announced it has earned the AWS Generative AI Consulting Services Competency, validating the firm’s technical expertise and go-to-market capabilities in deploying generative AI solutions for global Fortune 500 clients. The credential signals Fractal’s ability to meet AWS’s standards for...
Scorpion Launches Convert, AI-Powered Technology That Turns Missed Leads Into Booked Revenue
Scorpion announced Scorpion Convert, an AI‑powered intake and conversion tool that uses voice and messaging assistants to respond to missed leads 24/7 across phone, text, chat and forms and integrate with CRMs like ServiceTitan and Clio. In beta the tool...
Zoomd and E2 Announce the Signing of a Strategic Partnership Expanding Zoomd’s Reach and Solutions in the Sports and Betting...
Zoomd Technologies has signed a strategic global partnership with E2‑Quadrat to package Zoomd’s user‑acquisition and real‑time performance marketing tools for E2’s sports and betting clients after a successful proof‑of‑concept. The agreement includes initial integrations, a dedicated sales team to promote...
Envoy Screens Brings Enterprise-Grade Safety and Compliance to Workplace Digital Signage
Envoy launched Envoy Screens, an enterprise-grade digital signage solution designed to centralize real-time communication, safety alerts and compliance protocols across all workplace locations. The product is aimed at streamlining operational messaging and elevating on-site experiences by delivering consistent safety and...
Teads Launches CTV Performance: A New Way to Optimize and Measure Real Outcomes From Connected TV
Teads has launched CTV Performance in beta across global markets, introducing deterministic measurement that links premium connected-TV exposure to qualified visits, leads and sales. The product promises end-to-end attribution from streaming ad exposure to off-platform outcomes, letting advertisers optimize and...
SCIENTURE Announces Start of Commercial Sales and Fulfillment of First Orders for Arbli (Losartan Potassium)
SCIENTURE has begun commercial sales and fulfilled first orders for Arbli (losartan potassium), positioning the product as the first FDA‑approved ready‑to‑use oral suspension for losartan. The company has launched a multi‑channel promotional campaign to drive adoption into a U.S. losartan...
Cordial Joins the Shopper Context Protocol to Help Brands Bridge the Intent Divide
Cordial, a leader in enterprise marketing messaging, has joined the Shopper Context Protocol (SCP), an open standard designed to preserve shopper context and intent across agentic AI ecosystems. The move aims to bridge discovery, context and transaction to enable more...
Particular Audience Launches First-Ever Automated Ad Set Builder for Retail Media
Particular Audience unveiled its Automated Ad Set Builder, a market-first tool that enables one-click creation of AI/ML-powered Sponsored Product onsite ad campaigns across all billing types and ad placements. The feature automates every manual step in campaign setup, promising faster...
Snappy Kraken Unveils Bidirectional CRM Integration for AI-Powered Marketing Intelligence
Snappy Kraken launched what it says is the first real-time, bidirectional CRM integration for financial-advisor marketing, linking advisors’ CRMs directly with its AI-powered marketing platform to eliminate data silos. The integration synchronizes contact and engagement data both ways, enabling faster...