MarTech Series
MarTech Series - Marketing technology insights and industry trends
Domaine Worldwide Launches Domaine Editions, Bringing Continuous Innovation to Enterprise Shopify Brands
Domaine Worldwide, the global leader in Shopify design and development, announced the launch of Domaine Editions, a bi‑annual release program run by its internal R&D unit, Domaine Labs. The initiative is synchronized with Shopify Editions and delivers pre‑built storefront modules, design patterns and performance upgrades to enterprise Shopify brands every six months. By bundling the latest Shopify tools and features into a managed rollout, brands can continuously evolve their storefronts without costly, time‑consuming rebuilds. The program promises faster time‑to‑market, lower development spend and a standardized path for ongoing innovation.
Pipedrive Strengthens Security and Privacy Commitments With Renewed ISO Certifications
Pipedrive, the sales‑CRM platform for small businesses, announced that it has renewed its ISO certifications, including ISO 27001 for information security and ISO 27018 for cloud privacy, after passing third‑party audits conducted by Vanta. The company also met the criteria outlined in...
Graham Miranda Launches Integrated Digital Services Platform Combining eSIM, Hosting, and SEO Solutions
Graham Miranda launched an integrated digital platform on Sept. 12, 2025 that bundles global eSIM connectivity, cloud‑hosting and SEO services into a single offering for businesses, remote teams and digital nomads. The eSIM provides instant data coverage in more than 180 countries,...
Averi Launches AI Marketing Workspace to End the Chaos of Modern Marketing
Serial entrepreneur Zack Holland’s startup Averi has unveiled its AI Marketing Workspace, a unified platform that consolidates campaign planning, creative production, media buying and performance analytics into a single AI‑driven interface. The solution promises to eliminate the “tool sprawl” that...
Nimbus Media Reaches Milestone of 50 Website Launches for Texas Small Businesses
Nimbus Media, a Houston‑based web design agency, announced it has launched 50 high‑performance websites for small businesses across Texas, marking a key growth milestone. The sites are built with an integrated approach that blends aesthetic design, fast load times, robust...
Aisepedia Introduces First-Ever Product Marketing Environment – AI-Powered, Built for B2B
Aisepedia unveiled the first AI‑native Product Marketing Environment, a unified platform that lets B2B product marketers manage research, segmentation, positioning, messaging and enablement in one system. The solution combines domain‑trained AI agents, a Product‑Need‑Fit™ algorithm and direct integrations with GTM...
Persistent Launches Experience Transformation Studio to Scale AI-Powered Innovation and Immersive Client Experiences
Persistent Systems announced the opening of its Experience Transformation (XT) Studio in Pune, a purpose‑built space that blends design thinking, UX consulting and AI‑first engineering to help enterprises create immersive, AI‑powered user experiences and accelerate product lifecycles. The studio offers...
Proven ROI Launches Seamless ServiceTitan and HubSpot Integration to Drive Growth and ROI
Proven ROI, a HubSpot Gold Partner, unveiled a ServiceTitan–HubSpot integration that unifies operational, marketing, and sales data for plumbing, HVAC, electrical, roofing and other field‑service firms. The bidirectional API provides real‑time job and customer sync, automated follow‑ups, revenue attribution and AI‑ready...
DXC Technology and Fraunhofer IPA Accelerate Industrial AI with Fully Managed AI Bin Picking Solutions Using redSling
DXC Technology, Fraunhofer IPA and redSling have launched a fully managed AI Bin Picking service that combines Fraunhofer’s AI‑driven robot‑tending solution with redSling’s platform‑less no‑code web‑services and 3‑D visualisation. The cloud‑based offering lets manufacturers run virtual feasibility studies, optimise robot‑cell...
FlutterFlow Expands Dreamflow with Mobile Preview to Help Individuals and Teams Instantly See and Test Their Apps as They Build
FlutterFlow unveiled Mobile Preview, a new capability within its Dreamflow agent‑first app creation platform, that lets developers test changes instantly on real devices. The tool provides live visibility for individuals and teams to refine gestures, animations and layouts without leaving...
Spider Strategies Redefines Strategy Management: Spider Impact 5.8 Adds Conversational AI and No-Code Apps
Spider Strategies unveiled Spider Impact 5.8, introducing Impact Assistant – an enterprise‑grade, on‑prem conversational AI that answers natural‑language queries and generates visualizations while keeping data fully private and FedRAMP‑authorized. The release also adds a no‑code Apps platform that lets users build branded,...
Iconist Launches Closed-Loop Agentic Engine to Turn AI Pilots Into P&L Results
Iconist unveiled its Closed‑Loop Agentic Engine, a workflow‑native platform that installs AI agents with built‑in feasibility gates, human‑in‑the‑loop monitoring, observability and market‑pulse reporting to turn pilots into measurable P&L results within 90 days for mid‑market firms. The engine orchestrates four...
The Ethical Faultline of AI in Advertising
Artificial intelligence is reshaping advertising by automating content creation, distribution and targeting, but its reliance on historical data embeds and amplifies human biases, leading to discriminatory creatives, audience segmentation and pricing. Recent studies, including a Bloomberg analysis of Stable Diffusion...
Semrush Launches Semrush One, Empowering Marketers to Win Every Search in the AI Era
Semrush announced Semrush One, a unified visibility platform that merges its traditional SEO suite with AI search intelligence across major LLMs such as ChatGPT and Gemini. The solution leverages the company’s extensive data assets—142 keyword databases, 808 M domains, 27.5 B keywords, 43 T...
Commvault Introduces Conversational AI as the Interface for Backup and Cyber Resilience
Commvault announced a conversational‑AI interface for its Cloud data‑protection platform, powered by a Model Context Protocol (MCP) server that bridges enterprise systems with GenAI assistants such as OpenAI’s ChatGPT Enterprise and Anthropic’s Claude. The MCP enables users to issue natural‑language commands...
Fortra Launches DSPM Solution to Protect Data From Endpoint to Cloud
Fortra, a global cybersecurity software and services firm, unveiled a Data Security Posture Management (DSPM) platform designed to discover, classify, and protect sensitive data across on‑premises, multi‑cloud and SaaS environments. The solution adds automated data inventory, risk scoring, policy enforcement...
CoreSite’s Chicago AI-Optimized Infrastructure Powers STN’s GPU One Platform and Helps Deliver Significant Savings
CoreSite announced an expanded partnership with STN, Inc., deploying the GPU One private cloud platform in its CH2 Chicago data center using more than 1,500 NVIDIA B200 GPUs in a liquid‑cooled, 100 kW‑per‑cabinet configuration. The deployment leverages CoreSite’s high‑density cooling, low‑latency interconnections...
Automation Anywhere Transforms Its Customer Support, Outpacing Industry Standards with Agentic Solutions
Automation Anywhere announced that its Agentic Process Automation (APA) platform has been deployed across its own customer‑support operations, delivering autonomous resolution of 32% of technical cases and cutting resolution times by 83% versus human agents. The transformation boosted knowledge‑base adoption...
IQAX and CargoNPay Partner to Launch AI-Driven eBL Shipping Instruction Solution
IQAX, a global digital trade intelligence firm, has partnered with China‑based logistics platform CargoNPay to launch an AI‑driven electronic Bill of Lading (eBL) shipping instruction solution. The offering merges IQAXOne’s blockchain‑based eBL ecosystem with CargoNPay’s AI document‑processing engine, automating data...
Dynatrace Named a Leader in 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring
Dynatrace was named a Leader in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in the top quadrant. The vendor was positioned furthest to the right for Completeness of Vision and received high marks for...
Conviva Named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring
Conviva was named a Visionary in Gartner’s 2025 Magic Quadrant for Digital Experience Monitoring, highlighting its expansion from real‑time video analytics to a broader platform that links consumer experience and engagement patterns across apps, websites and AI agents to concrete...
Paytronix Releases Journey Builder to Enable Self-Service, Ultra-Personalized Messaging Campaigns
Paytronix, an Access company, launched Journey Builder, an AI‑powered campaign automation tool that lets restaurant and convenience‑store marketers design multi‑touchpoint, personalized messaging journeys in minutes via a drag‑and‑drop interface. The tool integrates with Paytronix’s segmentation and real‑time analytics, automatically adjusting...
Introducing Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power
Wunderkind has launched a new integration that embeds its AI‑driven first‑party identity resolution and audience segmentation directly into Meta Ads Manager. The tool creates dynamic, behavior‑based segments from email, SMS and other first‑party data, replacing legacy cookie‑based targeting and delivering...
DeltaStream Unveils Next-Generation Fusion Platform for Real-Time Analytics
DeltaStream announced the broader, production‑ready availability of DeltaStream Fusion, its serverless unified streaming data platform now also offered on Microsoft Azure. The platform merges streaming, real‑time and batch analytics in a single service, featuring AI‑assisted SQL pipeline creation, unified orchestration...
DeepRoute.ai Technology Selected for Smart #5 EHD, Demonstrating Production-Ready Assisted Driving
DeepRoute.ai’s assisted‑driving system was chosen for smart’s first plug‑in hybrid, the #5 EHD, after a joint test drive covering 30.9 km of complex urban traffic that recorded zero driver takeovers. The technology was highlighted for its safety, human‑like decision‑making and map‑free scalability,...
OPAQUE Introduces OPAQUE Studio for Building Confidential AI Agents with Verifiable Guarantees
OPAQUE unveiled OPAQUE Studio, a LangGraph‑based environment on its Confidential AI Platform that lets developers build and deploy confidential AI agents with drag‑and‑drop workflows and policy‑enforced data access. The offering pairs the studio with an OPAQUE Confidential Runtime, a hardware‑attested...
Ooma Business Phone Service Now Integrates with Zapier, Helping Users Automate Repetitive Tasks Without Needing Code
Ooma, Inc. announced that its Ooma Office business phone service now integrates with Zapier, the no‑code automation platform that connects over 8,000 apps. The integration lets users create workflows that automatically log calls, share updates, and trigger other routine tasks...
ClearML Accelerates Edge AI on NVIDIA DGX Spark with Complete Edge-to-Cloud AI Infrastructure Management
ClearML announced an expanded integration with NVIDIA DGX Spark, converting the desktop supercomputer into a managed node within its enterprise AI platform. The partnership adds hybrid workload orchestration, intelligent cloud spillover, one‑click edge deployment, fractional GPU support and claims up...
FiscalNote Unifies Grasstops and Grassroots Influence with Advocacy Data Integration Into PolicyNote
FiscalNote Holdings announced that data from its VoterVoice grassroots advocacy platform will be integrated into its PolicyNote monitoring solution, merging grasstops and grassroots insights in a single interface. The integration delivers real‑time stakeholder sentiment, campaign activity and influencer metrics to...
Dpg Media Advertising Integrates Brand Metrics’ Brand Lift Technology Within Its Ad Manager Platform
DPG Media Advertising has deepened its partnership with Brand Metrics by embedding the latter’s brand‑lift measurement technology into DPG Media’s self‑serve Ad Manager platform for advertisers and agencies in Belgium and the Netherlands. The integration makes real‑time brand‑lift testing a...
The Scout Store Leverages Flockr to Boost Conversion +6% for First-Time Buyers
The Scout Store, the official online retailer for the UK Scouts, piloted Flockr’s real‑time social‑proof messaging platform across its site for 15 days. The A/B test showed a 4.1% rise in overall conversion, a 6.1% lift in first‑time purchasers, and...
Liquid Logics Announces Integration of Stewart Valuation Intelligence to Enhance Property Valuation and Insight Services
Liquid Logics, the leading loan‑origination platform for private and hard‑money lenders, announced a new integration with Stewart Valuation Intelligence (SVI), a provider of appraisal‑management services, automated valuation models (AVMs) and specialty valuations. The partnership embeds SVI’s valuation engine directly into...
Swiss Enterprises Lead AI-Driven Workplace Modernization
Swiss enterprises are outpacing their European peers in adopting AI‑driven workplace modernization, moving from pilot projects to large‑scale production of autonomous agents, generative AI tools and AI‑augmented workforce services. The 2025 ISG Provider Lens® Future of Work Services report highlights...
Smart Operating Procedures: Transforming Customer Service with AI-Powered Workflow Automation
IrisAgent introduced Smart Operating Procedures (Smart OP), an AI‑driven platform that enables customer‑service teams to create and automate standard operating procedures using plain‑English commands without any coding. The tool converts written SOPs into executable workflows that route tasks, trigger actions...
Big Law and Crypto Communications Chief Arielle Lapiano Joins LIMELIGHT as SVP
LIMELIGHT, a growth communications and marketing agency for professional services, announced the hiring of Arielle Lapiano as Senior Vice President. Lapiano, who most recently served as Managing Director of Communications and Corporate Affairs at Paul Hastings, will lead the firm’s...
HGS Launches Interaction Intelligence to Drive Next-Gen CX and Unlock Strategic Value
Hinduja Global Solutions (HGS) unveiled Interaction Intelligence, an enterprise‑grade AI platform built on its Agent X framework, to modernize quality‑assurance (QA) and customer‑experience (CX) operations. The solution leverages natural‑language processing and real‑time analytics to automatically evaluate agent‑customer interactions, surface performance gaps...
Lanner Electronics and Personal AI Partner to Power Edge AI Platform for Telecom
Lanner Electronics and Personal AI announced a strategic partnership at NVIDIA GTC DC to deliver a turnkey edge‑AI platform for telecom operators, pairing Lanner’s NVIDIA‑MGX‑certified ECA‑6051 server (up to 144 Xeon cores, three L40S GPUs, 1 TB DDR5 memory and NEBS Level 3...
MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast
MarketCast introduced Brand Effect Pro, an advanced advertising intelligence platform that delivers next‑day, cross‑channel insights from more than 20,000 daily real‑audience responses and benchmarks performance against up to five competing brands. The solution combines the company’s natural exposure methodology with...
Globant Consolidates All Marketing Services Within GUT
Globant has merged all of its marketing and advertising capabilities into the GUT Network, creating a unified global operation with 12 offices and over 2,000 staff. The network, led by GUT co‑founders Gastón Bigio and Anselmo Ramos together with Globant CMO Wanda Weigert,...
Hammerspace Unveils AI Data Platform Solution to Transform Enterprise Data for the Agentic AI Anywhere Era
Hammerspace unveiled an AI Data Platform built on the NVIDIA AI Data Platform reference design that lets enterprises expose existing on‑premise and cloud data to agentic AI applications without creating new storage silos. The solution provides a single global namespace,...
Spectro Cloud Launches PaletteAI™, Simplifying Secure AI Deployment From Data Center to Edge with NVIDIA
Spectro Cloud unveiled PaletteAI, a one‑click platform that streamlines secure deployment and management of NVIDIA AI Enterprise stacks across data‑center, cloud and edge environments. The solution gives platform teams policy guardrails while providing AI practitioners self‑service templates for workloads using...
Groq Powers HUMAIN One, a Real-Time AI Operating System for Enterprise
Groq, a specialist in low‑latency AI inference, announced that its technology will power HUMAIN One, a new real‑time AI operating system designed for enterprise use. HUMAIN One replaces conventional desktop and mobile applications with a voice‑driven interface that can interpret...
Akamai Inference Cloud Transforms AI From Core to Edge with NVIDIA
Akamai Technologies announced the launch of Akamai Inference Cloud, a platform that extends AI inference from core data centers to its global edge network of over 4,200 locations, initially rolling out in 20 sites. The service pairs Akamai’s distributed architecture...
Cisco Delivers AI Innovations Across Neocloud, Enterprise and Telecom with NVIDIA
Cisco unveiled a suite of AI‑focused infrastructure solutions built with NVIDIA, starting with the N9100 data‑center switch that uses NVIDIA Spectrum‑X silicon and supports a NVIDIA Cloud Partner‑compliant reference architecture for neocloud and sovereign cloud deployments. The company also expanded...
Adobe GenStudio Introduces New Scaled Content Production Capabilities, Enhanced Model Customization with Adobe Firefly Foundry and a Growing Ecosystem of...
Adobe unveiled a suite of GenStudio upgrades that embed generative AI and AI agents throughout the content production workflow, including Firefly Design Intelligence for brand‑compliant design systems, an expanded Creative Production for Enterprise web app, a beta Content Production Agent...
Sapience Workforce Intelligence Launches SapienceIQ: The Next Generation of Enterprise Workforce Intelligence
Sapience Workforce Intelligence unveiled SapienceIQ, a next‑generation enterprise workforce intelligence platform that converts digital work signals into real‑time, actionable insights across direct, contingent, onsite, remote and hybrid staff. The privacy‑by‑design solution integrates data from ERP, HCM, ITSM, VMS and other...
AccuLynx Launches New Analytics and Mobile Solutions to Help Roofing Contractors Boost Productivity
AccuLynx, the leading provider of all‑in‑one business‑management software for roofing contractors, unveiled a new suite of analytics and mobile tools designed to streamline operations and surface actionable insights. The upgrade adds real‑time dashboards, predictive performance metrics and an enhanced iOS/Android...
Newline Interactive Introduces the DSX Series — A New Standard for Visual Communication and Engagement
Newline Interactive launched the DSX Series, a new line of professional displays that combine high brightness, adjustable orientation and integrated content‑management tools. The DSX Series is positioned as a versatile solution for visual communication across corporate, education and public‑venue settings....
Sapiens Launches Decision Analytics, Bringing Real-Time Visibility and Optimization to AI Decisioning
Sapiens International announced the launch of Decision Analytics, a new module in its Sapiens Decision Platform that gives enterprises real‑time visibility into automated decision processes and outcomes. The tool captures detailed execution data, links it to analytics and BI environments,...
Ocrolus Launches Encore: A First-Of-Its-Kind, Trusted Cash Flow Data Sharing Platform for Small Business Funding
Ocrolus unveiled Encore, a double opt‑in borrower intelligence sharing platform designed to streamline cash‑flow data exchange for small‑business financing. The service builds on Ocrolus’s AI‑driven analytics infrastructure that already powers credit‑scoring models for more than 175 lenders since 2016. By...