MarTech Series
MarTech Series - Marketing technology insights and industry trends
JointCommerce Launches A21+ ‘Household Targeting’ Solution for Connected TV Video Advertising
JointCommerce unveiled Household Targeting, a new A21+ cannabis audience solution that lets brands run verified adult-only campaigns on connected TV (CTV) by targeting households with confirmed 21-plus cannabis consumers. The product extends the company’s identity-backed ad stack from digital channels to the living-room screen, promising household-level reach and measurement for a tightly regulated vertical. For cannabis marketers, the launch opens premium CTV inventory while helping mitigate age-compliance and attribution challenges, potentially accelerating programmatic ad spend into the sector.
Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Promotions Solution for Retailers
Eagle Eye has launched Smart Rewards, a real‑time, API‑first omnichannel loyalty and promotions engine within its Smart Checkout suite that applies personalised rewards and updates digital wallets at the point of purchase. The platform claims sub‑150 millisecond processing of discounts...
Stream Launches Vision Agents First Open-Platform, Video-First SDK for Real-Time Vision AI
Stream unveiled Vision Agents, an open-source, video-first SDK that enables developers to build real-time AI agents that can see, hear and understand low-latency video streams. The platform combines video intelligence with flexible integrations to leading AI models and tools, positioning...
NEWMEDIA.COM Chicago Search Engine Optimization Agency Launches Data-Driven SEO Visibility Services For Chicago Brands
NEWMEDIA.COM’s Chicago office has launched a data‑driven technical SEO visibility service aimed at helping local and national brands compete in a market of more than 100,000 local businesses by combining comprehensive technical audits, neighborhood‑level content clusters, and selective, quality-focused link...
Infrrd Announces the Official Launch of Ally: The First Agentic AI Workforce for Mortgage Auditing
Infrrd has officially launched Ally, an Agentic AI workforce designed specifically to automate mortgage auditing by interpreting, reasoning over, and acting on loan documentation. The platform extends Infrrd’s document-processing capabilities into decision-making workflows, promising to cut manual review time, improve...
Microsoft Extends AI Advancements in Dragon Copilot to Nurses and Partners to Enhance Patient Care
Microsoft expanded its Dragon Copilot AI clinical assistant with the first commercial ambient experience for nursing workflows and new extensibility to embed partner AI apps directly into clinicians’ workflows. The update links curated clinical content and tools from partners such...
Google and Spotify Aalum Launch Epiminds with $6.6 Million to Build Marketing Teams for the AI Era
Epiminds, a Stockholm-founded startup led by former Google and Spotify executives, publicly launched with $6.6 million in seed funding led by Lightspeed to commercialize multi-agent AI systems that run marketing end-to-end. In just 12 weeks from ideation the company signed...
Marketing at the Speed Of Behavior: Why Martech Must Catch Up With Customers?
Marketers must shift Martech from scheduled, campaign-driven systems to real-time, behavior-driven platforms that respond within seconds to customer signals—clicks, cart adds or content views—because delays create a “behavior gap” that costs brands millions in missed engagement and conversions. The article...
Checkmarx One Surpasses $150M ARR and Expands Global Leadership in AI-Powered Application Security
Checkmarx said its Checkmarx One platform has surpassed $150 million in annual recurring revenue just three years after launch, driven by rapid global adoption of its agentic-AI application security tools. The company also introduced a new AI Coding Security Assistant...
KERV.ai’s Interactive, Shoppable Solutions Are Now Available Across Amazon’s Portfolio of O&O and 3P Premium Inventory
KERV.ai has partnered with Amazon Ads to launch shoppable, interactive advertising solutions across Amazon’s premium inventory, including platforms like Prime Video and Fire TV. This collaboration allows brands to leverage KERV's advanced AI-driven creative capabilities, enabling seamless integration into their...
Analogic Corporation and Analytical AI Announce Strategic Partnership for Enhanced Security Detection Capabilities
Analogic Corporation has entered a strategic partnership with Analytical AI to integrate advanced artificial intelligence threat detection into its ConneCT Checkpoint and SeleCT Checked Baggage Computed Tomography (CT) systems. This collaboration aims to enhance security detection capabilities for Analogic’s extensive...
Force Management Launches Ascender AI to Power Its Sales Acceleration Platform with Built-In Intelligence
Force Management has unveiled Ascender AI, a sophisticated addition to its Ascender revenue acceleration platform, designed to provide real-time coaching and content navigation for sales personnel. This AI-driven assistant leverages Force Management’s established methodologies, offering personalized guidance based on individual...
Red Hat Brings Distributed AI Inference to Production AI Workloads with Red Hat AI 3
Red Hat has launched Red Hat AI 3, a comprehensive update to its enterprise AI platform designed to streamline the deployment of AI workloads from proof-of-concept to production. This platform integrates key components such as the Red Hat AI Inference...
Storyblok Unveils CMS Innovations that Enable Brands to Stay Visible and Confident on the New Web
Storyblok has launched innovative features and partnerships aimed at enhancing content management for brands navigating the AI-driven digital landscape. Key developments include the introduction of Strata, which provides deep content analytics, and FlowMotion, an automation layer that streamlines content workflows...
Zight Enhances Support Workflows with Request Video Logs, Zendesk Upgrades, and a New Integration Marketplace
Zight has announced three significant updates aimed at enhancing customer support workflows through its AI-powered visual communication platform. Key improvements include the introduction of session-level technical logs for its Request Video feature, a new Integration Marketplace for seamless connectivity with...
FADEL Unveils Next Chapter in AI Innovation with Agentic Automation on AWS Bedrock
FADEL, a global provider of AI-driven brand compliance and licensing software, announced the next chapter in its evolution — unveiling FADEL solutions powered by agentic AI, built on the AWS Bedrock Agentic AI platform. This milestone introduces advanced intelligent automation...
Vonage Announces Agentforce Identity Insights and Fraud Detection Powered by Next-Gen APIs
Vonage’s new AI-powered actions for Contact Centers boost agent productivity while delivering a secure, seamless customer experience Vonage, a part of Ericsson announced the launch of Vonage Agentforce Identity Insights and Fraud Detection, which provides insights for contact center agents, leveraging AI to...
Coveo Achieves AWS Generative AI Competency
Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This specialization recognizes Coveo as an AWS Partner that...
SyncWords Redefines Live Translation with Vocalics: Real-Time AI Dubbing That Captures
SyncWords, a global leader in AI-powered live subtitling and dubbing solutions, unveiledVocalics, the world’s first live AI voice dubbing technology which captures the tone, rhythm, and emotion of the original speaker and preserves them across languages in real time. A...
MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning
MediaGo, an intelligent advertising platform, announced its official membership with IAB UK, the leading industry body for the UK’s digital advertising industry. This milestone follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), underscoring...
Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing
Deloitte announced that Oracle has joined the ecosystem at The Smart Factory by Deloitte @ Wichita. By co-innovating at The Factory, Deloitte and Oracle aim to help manufacturers and industrial organizations integrate artificial intelligence (AI) and automation into their operations, while streamlining...
Oracle and Duality Deliver Privacy-First AI to Government and Defense Customers
Partnership powers secure data collaboration for mission-critical operations Oracle AI World –Duality Technologies secure data collaboration platform is now available in Oracle Cloud Marketplace and deployable on Oracle Cloud Infrastructure (OCI). This enables government, defense, and intelligence customers to secure their data collaboration for mission-critical...
PdfRest Launches Summarize PDF API Tool: Delivering AI-Powered, Structured Document Insights for Developers
Empowering Developers to Automate Document Review Cycles and Transform Static Files into Actionable Intelligence pdfRest, a leader in comprehensive PDF processing solutions, announced the release of its innovative new Summarize PDF API Tool. This powerful, AI-powered REST API leverages OpenAI...
PhotoAIVideo.com Redefines Real Estate Marketing with AI Photo to Video Software
PhotoAIVideo.com’s AI photo to video software transforms static real estate photos into cinematic, professional videos that boost listings and engagement. PhotoAIVideo.com, an innovation from CloudPano Labs, is revolutionizing how real estate professionals create marketing content. With its advanced AI photo to...
Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence
Fueled by a wave of product and technology advancements designed to meet the evolving needs of enterprises, Hyland is helping organizations unlock the full value of their unstructured data As part of the company’s CommunityLIVE World Tour, Hyland is bringing its latest...
Zoo 55 Partners with Merzigo to Support Growth and Expand Reach
Zoo 55, part of ITV Studios, has entered a landmark, multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s ambitious growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo...
HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research
HCLTech, a leading global technology company, has joined the MIT Media Lab, a world-renowned research and innovation ecosystem at the Massachusetts Institute of Technology (MIT) that brings together pioneering research and forward-thinking enterprises. This new engagement reflects HCLTech’s ongoing commitment to...
DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry
Empowering insurers with smart automation and AI to modernize operations, enhance decision-making, and drive growth DXC Technology, a leading Fortune 500 global technology services provider, announced the launch of DXC Assure Smart Apps, a new suite of AI-powered, workflow-driven applications...