MarTech Series
MarTech Series - Marketing technology insights and industry trends
Zuper Launches the First AI-Powered Smart Glasses Built for the Skilled Trades
Zuper announced Zuper Glass, the first AI‑powered smart glasses built for skilled‑trade field workers such as roofers, HVAC, electrical and plumbing technicians. The rugged, voice‑activated device integrates with Zuper’s AI operating system and mobile app to capture photos, video, notes and inspection data hands‑free, syncing instantly to the Zuper platform for real‑time visibility. Early adopters report up to 40% faster inspections, a 70% reduction in paperwork and improved safety, while patent filings protect its hands‑free AI technology, cementing Zuper’s leadership in AI‑driven field service.
Mindsmith Secures $4.1 Million Seed Round to Redefine Corporate E-Learning Design with AI-Native Platform
Mindsmith, a Utah‑based AI‑native e‑learning platform, announced a $4.1 million seed round led by Next Frontier Capital with participation from WndrCo, Grix, Pluralsight co‑founder Aaron Skonnard and Lucid co‑founder Karl Sun, who also joins the board. The platform claims to create...
DoubleVerify Introduces DV AI Verification™ Offering to Identify and Manage Agent Interactions and Avoid AI Slop
DoubleVerify announced DV AI Verification™, a new suite of products that lets advertisers detect and manage interactions with both declared and undeclared AI agents and steer clear of low‑quality AI‑generated content. The platform already processes roughly 2 billion AI‑related interactions each...
Snowflake Intelligence Brings Agentic AI to the Enterprise
Snowflake announced that its Snowflake Intelligence platform is now generally available to its 12,000‑plus customers, offering an enterprise‑wide AI agent that answers natural‑language queries across structured, unstructured and third‑party data. In the first three months, more than 1,000 customers deployed...
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Advertising in Southeast Asia is booming as OTT and CTV adoption rises, with Singapore projected to have 4.5 million OTT users by 2029 and penetration climbing to 72.8%. Viewers increasingly consume ad‑supported content across multiple screens—77% on mobile and 64% on...
New Global Survey Reveals Oracle Database Customers Are Evolving Their Database Strategies Citing High Costs, Support Challenges and Need for...
Rimini Street released results of its 2025 Database Strategies and Support Survey of over 200 Oracle Database managers, finding that 63% of Oracle customers consider support costs too high and 87% are dissatisfied with response speed and expertise. As a...
Automation Anywhere Acquires Aisera to Supercharge the Autonomous Enterprise
Automation Anywhere announced the acquisition of Aisera, a leader in conversational AI for IT service management, HR and customer service. The deal merges Automation Anywhere’s Agentic Process Automation platform with Aisera’s self‑service AI agents, creating an end‑to‑end agentic automation stack...
Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital Experience
Sitecore announced SitecoreAI, a composable SaaS digital experience platform built on XM Cloud that puts artificial intelligence at the center of marketing. The offering includes Agentic Studio, a visual workspace with 20 pre‑built AI agents and tools for creating custom...
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
IAB Tech Lab has introduced Device Attestation support in its Open Measurement SDK, initially for Apple devices and Fire TV, leveraging the IETF Privacy Pass Protocol to deliver privacy‑preserving attestations from device manufacturers. The capability lets buyers, sellers and verification firms...
Snowflake Unveils New Developer Tools to Supercharge Enterprise-Grade Agentic AI Development
Snowflake unveiled a suite of new developer tools aimed at accelerating the build, test and deployment of enterprise‑grade, agentic AI applications. The offering adds Cortex Code, an AI‑assistant for natural‑language interaction, GA of Cortex AISQL and Dynamic Tables for declarative AI pipelines,...
Oasis Security and Sequoia Launch the First Practitioner-Built Governance Framework for Agentic AI Access
Oasis Security, in partnership with Sequoia Capital and leading CISOs, unveiled the Agentic Access Management (AAM) Framework, a practitioner‑built, vendor‑neutral governance model for securing machine‑to‑machine AI agents and non‑human identities. The seven‑pillar framework includes a free maturity assessment to help...
Thomson Reuters Joins NetDocuments ndConnect Program to Deliver Secure, Integrated AI Experiences for Legal Professionals
Thomson Reuters has joined NetDocuments’ ndConnect interoperability program, linking its CoCounsel Legal AI platform directly with the NetDocuments cloud. The integration lets legal teams securely share content with CoCounsel, conduct research, drafting and document analysis, and automatically save AI‑generated output...
New Partnership: Jellyfish Wins Cosnova Media Account
Jellyfish has been selected as the new paid‑media partner for cosnova, the $1 billion‑revenue cosmetics group behind Essence and CATRICE. The agency will run cosnova’s paid social and broader media strategy across 14 key markets, leveraging its proprietary AI‑driven tools such...
Youscan Redefines Ai Transparency in Social Listening with the New Insights Copilot
Youscan unveiled its Insights Copilot, an AI‑driven social‑listening platform that foregrounds transparency by surfacing source data, confidence scores and audit trails for every insight. The solution monitors major social channels in real time, provides explainable AI explanations, and claims to...
Amperity Unveils ‘Real-Time Profiles’ Enabling Brands to Recognise and Respond to Customers Instantly
Amperity, the AI‑powered customer data cloud provider, announced a new Real‑Time Profiles capability that merges live streaming signals with each customer's full historical data, enabling brands to identify and act on individual shoppers the instant they engage. The feature eliminates...
Advantech Unveils New Edge AI Solutions for Robotics, Automation, and Gen AI Powered by Qualcomm Dragonwing
Advantech announced a collaboration with Qualcomm Technologies and Edge Impulse to launch new edge‑AI solutions built around Qualcomm’s Dragonwing IQ‑9075 processor, delivering up to 100 TOPS of AI performance via dual Hexagon NPUs and an 8‑core Kryo Gen 6 CPU. The partnership introduces the AIR‑055...
SafeGuard Privacy Unveils Privacy Assist™ AI — First Legal-Grade AI for Privacy Compliance at Scale
SafeGuard Privacy launched Privacy Assist™ AI, a legal‑grade, audit‑ready artificial‑intelligence layer that automatically reviews policies, contracts and privacy documents to generate compliant answers for internal assessments and external RFIs, complete with cited evidence. The solution runs inside SafeGuard’s secure cloud,...
Cognizant Adopts Anthropic’s Claude to Accelerate Enterprise AI Adoption at Scale and Deploys Claude to Drive Internal AI Transformation
Cognizant announced a partnership with Anthropic to embed the Claude family of large‑language models, including Claude Code, the Model Context Protocol and the Agent SDK, into its engineering platforms and industry blueprints. The firm will roll out Claude to up...
IBS Software Announces Strategic Collaboration Agreement with Amazon Web Services to Redefine Airline Retailing
IBS Software has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to co‑engineer iRetail, an AI‑first, cloud‑native airline retail platform that covers the full Offer‑Order‑Settle‑Deliver value chain. The platform replaces fragmented legacy systems with a unified, data‑driven foundation...
Brand Networks Expands Aimy with AI-Powered TV Advertising, Built on Comcast’s Universal Ads API
Brand Networks announced that its AI‑driven advertising platform Aimy will now support TV campaigns through integration with Comcast’s Universal Ads API. The upgrade enables advertisers to generate, target and optimize TV spots automatically, using real‑time audience data from Comcast’s X1...
Cisco Debuts New Unified Edge Platform for Distributed Agentic AI Workloads
Cisco unveiled the Unified Edge platform, a converged system that bundles compute, networking, storage and built‑in zero‑trust security into a single, modular chassis designed for distributed, agentic AI workloads at the edge. The solution offers zero‑touch deployment, centralized management via...
Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network
Acxiom and ReachTV announced a partnership to create the industry’s first data‑powered travel media network, combining Acxiom’s granular consumer‑travel data with ReachTV’s linear TV inventory across more than 100 stations. The joint platform will enable advertisers to deliver real‑time, location‑based...
Cisco Supercharges Its Secure Enterprise Network Architecture for the AI Era
Cisco unveiled a suite of AI‑ready networking innovations aimed at modernizing campus, branch and industrial environments. The rollout introduces AgenticOps—a platform that blends a proprietary large‑language model with AI Assistant to automate tasks, provide unified Meraki‑Catalyst visibility, and enable AI‑driven...
DXC Named a Leader by IDC MarketScape in Worldwide AI Services for National Civilian Government
DXC Technology was named a Leader in IDC’s 2025 MarketScape for Worldwide AI Services for National Civilian Government, topping a review of 20 vendors. The report cites DXC’s AI‑driven legacy‑modernization tools, deep sector expertise across tax, welfare, justice and home‑affairs...
Dahua Technology Unveils Regional Hub in Budapest, Strategically Elevating Global AIoT Ecosystem and Localized Value Creation
Dahua Technology inaugurated a new regional showroom in Budapest on Oct. 23, creating a dedicated hub for its Central Eastern Europe, Nordic and Türkiye markets. The facility will showcase the company’s latest AIoT products—such as Full‑color, WizColor, AcuPick, DoLynk Cloud and...
Codacy Launches Free AI Coding Risk Assessment to Benchmark AI Security and Compliance Posture
Codacy announced a free AI Coding Risk Assessment service that lets developers benchmark the security, privacy and regulatory compliance of AI‑generated code. The tool scans codebases for vulnerabilities, data‑handling issues and compliance gaps, delivering a risk score and remediation recommendations,...
System1 Introduces Test Your Ad Competitive Edge, the Only Emotion-Driven Creative Intelligence Platform to Help Brands Shape Creative Strategy
System1 unveiled Test Your Ad Competitive Edge, an emotion‑driven creative intelligence platform that aggregates more than 100,000 ads into the world’s largest open effectiveness database. The service combines System1’s proprietary Premium emotional response metrics—Star, Spike and Fluency—with daily refreshed ad...
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce Marketing Cloud
Merkle, the dentsu‑owned CX consultancy, has teamed with Airship and Salesforce Marketing Cloud to launch a mobile‑first loyalty accelerator that integrates Salesforce Loyalty Management with Airship’s real‑time mobile messaging and wallet capabilities. The solution lets marketers design and deploy loyalty...
Zenity Launches Runtime Protection for AI Agents Built with OpenAI AgentKit
Zenity announced a new Runtime Protection solution designed specifically for AI agents built on OpenAI’s AgentKit. The offering adds a lightweight security layer that monitors agent behavior in real time, enforces policy controls, and blocks malicious or out‑of‑bounds actions without...
Openforce Launches New, AI-Based User Portal
Openforce, the SaaS platform that connects companies with their 1099 independent contractors, unveiled its AI‑powered Vendor Portal on Tuesday. The new portal consolidates onboarding, compliance, payment and performance analytics into a single, AI‑driven interface that delivers real‑time insights and automated...
Corvic AI Launches on Azure Marketplace, Introducing Intelligence Composition Platform for Enterprise AI Orchestration
Corvic AI announced that its Intelligence Composition Platform (ICP) is now available on the Microsoft Azure Marketplace, allowing enterprise customers to deploy and manage agentic AI applications directly within Azure. The launch, timed ahead of Microsoft Ignite, expands Corvic’s presence...
Salesforce Development Company & Seo Agency Services Techlooker Leads Digital Growth for Global Businesses
Tech Looker, a digital‑marketing and enterprise‑technology firm, combines SEO agency services with Salesforce development to deliver end‑to‑end growth solutions for startups and enterprises. The company cites case studies showing a 185% lift in organic traffic and 65% higher conversions for...
AI for Listening – How Martech Tools Spot Trends Before They Go Viral?
The article explains how AI‑powered listening platforms are reshaping marketing by sifting through billions of social posts, videos, images and audio to spot nascent cultural signals before they hit mainstream trends. It highlights the limitations of traditional keyword tracking, sentiment...
Colle AI Enhances Modular Publishing Frameworks to Scale NFT Campaigns
Colle AI, the multichain AI‑powered NFT platform, has upgraded its modular publishing frameworks to deliver greater automation, cross‑chain optimization and streamlined campaign management for creators and brands. The enhancement adds real‑time publishing across major blockchains, bolsters interoperability and introduces automated...
ICARO Media Group’s $15M Acquisition of LiftMedia Expands Digital Out-of-Home (DOOH) Business In Europe
ICARO Media Group announced a $15 million acquisition of LiftMedia, a European DOOH firm that specializes in elevator‑screen advertising. The deal adds LiftMedia’s AI‑driven content platform to ICARO’s global network, extending its digital‑out‑of‑home footprint across key European markets. By integrating LiftMedia’s...
Cooperate Marketing Appoints Gary DuVall as CTO to Lead AI and MarTech Innovation
Cooperate Marketing, a fast‑growing MarTech firm listed on the Inc 5000, announced Gary DuVall as its new chief technology officer, succeeding Sean Li. DuVall, a veteran of AI‑driven advertising platforms, will head the company’s push to embed artificial‑intelligence and automation across its...
Iozera Enters Agreement to Acquire Fully Operational Houston Data Center, Expanding AI-as-a-Service Infrastructure
Iozera has signed an agreement to acquire a 4.5‑megawatt data center in Houston and will expand it to a 10‑megawatt AI‑ready, multi‑tenant hub powered by NVIDIA Blackwell GPUs and ZutaCore HyperCool® waterless cooling. The upgraded facility will operate as an...
Ecer.com Launches AI-Powered Marketplace Strategy to Reshape Global B2B Trade
Ecer.com, a leading mobile B2B marketplace for international trade, announced the rollout of an AI‑driven strategy aimed at overhauling cross‑border trade models. The initiative will embed machine‑learning tools for dynamic pricing, supplier‑buyer matchmaking, logistics optimization and risk assessment across its...
AGII Advances Automation Systems to Scale Web3 Execution and Governance
AGII, an AI-driven automation platform for Web3, unveiled upgrades to its core automation systems that enhance the scalability of smart contract execution and decentralized governance. The enhancements introduce more efficient resource allocation and parallel processing capabilities, allowing higher transaction throughput...
Access Publishing–At the Forefront of Seo Advances for Local Searches
Access Publishing has entered a testing phase for advanced Large Language Model (LLM) optimization strategies designed to have its clients cited in AI‑driven search results such as ChatGPT, Claude, Perplexity, and Google AI Overviews. The firm is deploying specialized schema,...
LG Ad Solutions Introduces Agentiv, an AI-Powered Advertising Technology Platform
LG Ad Solutions, a global provider of Connected TV advertising technology, launched Agentiv, an artificial‑intelligence platform that powers its internal and external agents to automate and optimize campaign workflows. The platform builds a dedicated data infrastructure to integrate AI responsibly,...
New Sales Optimization Service Bridges the Gap Between Marketing Activity and Actual Sales Results
Goldstein Group Communications introduced a Sales Process Optimization (SPO) service aimed at alleviating growing sales‑enablement challenges faced by B2B firms, such as longer, more complex sales cycles and an expanding number of decision‑makers. The offering bridges the gap between marketing...
Elastic Brings LLM Observability to Azure AI Foundry to Optimize AI Agents
Elastic announced an integration with Microsoft Azure AI Foundry that adds full‑stack observability for agentic AI applications and large language models. The new capability gives site‑reliability engineers and developers real‑time tracing, metrics, and log analytics to pinpoint performance bottlenecks and...
Canva Launches Creative Operating System
Canva announced its Creative Operating System, a unified platform that adds a supercharged Visual Suite (Video 2.0, Email Design, Forms, and Code‑in‑Sheets), a world‑first Design AI model, and new brand‑centric marketing tools such as Canva Grow and Brand System. The launch...
Verndale Expands Data & AI Leadership to Help Brands Turn Analytics Into Growth Engines
Verndale, the award‑winning digital experience agency, announced two senior data and AI hires to deepen its analytics capabilities and help brands translate data into growth engines. The new leaders bring extensive experience in enterprise data foundations, AI strategy, and advanced...
Nippon Gases Targets Greater Resilience and Increased Uptime with Multi-Site Control System Modernization Program
Nippon Gases has launched a five‑year, 18‑site control‑system modernization program in partnership with Rockwell Automation, replacing legacy Rockwell controllers with modern ControlLogix programmable logic controllers. The initiative is designed to boost asset utilization, lower the risk of equipment obsolescence, and...
OSG Announces New Direct Mail and Digital Adoption Solutions at Q4 Elevate Event
OSG unveiled two new offerings at its Q4 Elevate event: JourneyConnect Acquire™, a performance‑based direct‑mail platform that combines personalized print and digital assets for customer acquisition, and the JourneyConnect Digital Adoption Practice, which expands its portfolio to help clients drive...
MNTN Unveils QuickFrame AI: New AI Platform in Beta Allows Brands of Any Size to Create Studio-Quality Ads in Minutes
MNTN announced the beta launch of QuickFrame AI, an all‑in‑one generative‑AI video‑production platform that enables brands of any size to create studio‑quality ads in minutes. The tool automatically formats content for TV, Meta, TikTok, YouTube and Google Ads Manager, streamlining...
Forethought Launches Browser Agents: AI That Takes Action Anywhere a Human Can Click
Forethought unveiled Browser Agent, an AI layer that can click, type and navigate any web‑based interface, eliminating the need for APIs and allowing automation of the 76% of enterprise workflows that are currently locked in browsers. The launch is accompanied...
Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying
Triton Digital unveiled AdBuilder AI, a white‑labeled, self‑serve platform that leverages generative AI to automate the creation of audio ads and the setup of programmatic campaigns for smaller advertisers. The tool promises partners faster turnaround—producing a compliant 30‑second spot in...