MarTech Series
MarTech Series - Marketing technology insights and industry trends
Dpg Media Advertising Integrates Brand Metrics’ Brand Lift Technology Within Its Ad Manager Platform
DPG Media Advertising has deepened its partnership with Brand Metrics by embedding the latter’s brand‑lift measurement technology into DPG Media’s self‑serve Ad Manager platform for advertisers and agencies in Belgium and the Netherlands. The integration makes real‑time brand‑lift testing a native feature of the buying workflow, allowing marketers to launch campaigns and automatically receive lift metrics without third‑party tools. By simplifying access to brand‑impact data, the platform aims to broaden adoption of lift testing among mid‑size advertisers and improve campaign optimisation across DPG Media’s digital inventory.
The Scout Store Leverages Flockr to Boost Conversion +6% for First-Time Buyers
The Scout Store, the official online retailer for the UK Scouts, piloted Flockr’s real‑time social‑proof messaging platform across its site for 15 days. The A/B test showed a 4.1% rise in overall conversion, a 6.1% lift in first‑time purchasers, and...
Liquid Logics Announces Integration of Stewart Valuation Intelligence to Enhance Property Valuation and Insight Services
Liquid Logics, the leading loan‑origination platform for private and hard‑money lenders, announced a new integration with Stewart Valuation Intelligence (SVI), a provider of appraisal‑management services, automated valuation models (AVMs) and specialty valuations. The partnership embeds SVI’s valuation engine directly into...
Swiss Enterprises Lead AI-Driven Workplace Modernization
Swiss enterprises are outpacing their European peers in adopting AI‑driven workplace modernization, moving from pilot projects to large‑scale production of autonomous agents, generative AI tools and AI‑augmented workforce services. The 2025 ISG Provider Lens® Future of Work Services report highlights...
Smart Operating Procedures: Transforming Customer Service with AI-Powered Workflow Automation
IrisAgent introduced Smart Operating Procedures (Smart OP), an AI‑driven platform that enables customer‑service teams to create and automate standard operating procedures using plain‑English commands without any coding. The tool converts written SOPs into executable workflows that route tasks, trigger actions...
Big Law and Crypto Communications Chief Arielle Lapiano Joins LIMELIGHT as SVP
LIMELIGHT, a growth communications and marketing agency for professional services, announced the hiring of Arielle Lapiano as Senior Vice President. Lapiano, who most recently served as Managing Director of Communications and Corporate Affairs at Paul Hastings, will lead the firm’s...
HGS Launches Interaction Intelligence to Drive Next-Gen CX and Unlock Strategic Value
Hinduja Global Solutions (HGS) unveiled Interaction Intelligence, an enterprise‑grade AI platform built on its Agent X framework, to modernize quality‑assurance (QA) and customer‑experience (CX) operations. The solution leverages natural‑language processing and real‑time analytics to automatically evaluate agent‑customer interactions, surface performance gaps...
Lanner Electronics and Personal AI Partner to Power Edge AI Platform for Telecom
Lanner Electronics and Personal AI announced a strategic partnership at NVIDIA GTC DC to deliver a turnkey edge‑AI platform for telecom operators, pairing Lanner’s NVIDIA‑MGX‑certified ECA‑6051 server (up to 144 Xeon cores, three L40S GPUs, 1 TB DDR5 memory and NEBS Level 3...
MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast
MarketCast introduced Brand Effect Pro, an advanced advertising intelligence platform that delivers next‑day, cross‑channel insights from more than 20,000 daily real‑audience responses and benchmarks performance against up to five competing brands. The solution combines the company’s natural exposure methodology with...
Globant Consolidates All Marketing Services Within GUT
Globant has merged all of its marketing and advertising capabilities into the GUT Network, creating a unified global operation with 12 offices and over 2,000 staff. The network, led by GUT co‑founders Gastón Bigio and Anselmo Ramos together with Globant CMO Wanda Weigert,...
Hammerspace Unveils AI Data Platform Solution to Transform Enterprise Data for the Agentic AI Anywhere Era
Hammerspace unveiled an AI Data Platform built on the NVIDIA AI Data Platform reference design that lets enterprises expose existing on‑premise and cloud data to agentic AI applications without creating new storage silos. The solution provides a single global namespace,...
Spectro Cloud Launches PaletteAI™, Simplifying Secure AI Deployment From Data Center to Edge with NVIDIA
Spectro Cloud unveiled PaletteAI, a one‑click platform that streamlines secure deployment and management of NVIDIA AI Enterprise stacks across data‑center, cloud and edge environments. The solution gives platform teams policy guardrails while providing AI practitioners self‑service templates for workloads using...
Groq Powers HUMAIN One, a Real-Time AI Operating System for Enterprise
Groq, a specialist in low‑latency AI inference, announced that its technology will power HUMAIN One, a new real‑time AI operating system designed for enterprise use. HUMAIN One replaces conventional desktop and mobile applications with a voice‑driven interface that can interpret...
Akamai Inference Cloud Transforms AI From Core to Edge with NVIDIA
Akamai Technologies announced the launch of Akamai Inference Cloud, a platform that extends AI inference from core data centers to its global edge network of over 4,200 locations, initially rolling out in 20 sites. The service pairs Akamai’s distributed architecture...
Cisco Delivers AI Innovations Across Neocloud, Enterprise and Telecom with NVIDIA
Cisco unveiled a suite of AI‑focused infrastructure solutions built with NVIDIA, starting with the N9100 data‑center switch that uses NVIDIA Spectrum‑X silicon and supports a NVIDIA Cloud Partner‑compliant reference architecture for neocloud and sovereign cloud deployments. The company also expanded...
Adobe GenStudio Introduces New Scaled Content Production Capabilities, Enhanced Model Customization with Adobe Firefly Foundry and a Growing Ecosystem of...
Adobe unveiled a suite of GenStudio upgrades that embed generative AI and AI agents throughout the content production workflow, including Firefly Design Intelligence for brand‑compliant design systems, an expanded Creative Production for Enterprise web app, a beta Content Production Agent...
Sapience Workforce Intelligence Launches SapienceIQ: The Next Generation of Enterprise Workforce Intelligence
Sapience Workforce Intelligence unveiled SapienceIQ, a next‑generation enterprise workforce intelligence platform that converts digital work signals into real‑time, actionable insights across direct, contingent, onsite, remote and hybrid staff. The privacy‑by‑design solution integrates data from ERP, HCM, ITSM, VMS and other...
AccuLynx Launches New Analytics and Mobile Solutions to Help Roofing Contractors Boost Productivity
AccuLynx, the leading provider of all‑in‑one business‑management software for roofing contractors, unveiled a new suite of analytics and mobile tools designed to streamline operations and surface actionable insights. The upgrade adds real‑time dashboards, predictive performance metrics and an enhanced iOS/Android...
Newline Interactive Introduces the DSX Series — A New Standard for Visual Communication and Engagement
Newline Interactive launched the DSX Series, a new line of professional displays that combine high brightness, adjustable orientation and integrated content‑management tools. The DSX Series is positioned as a versatile solution for visual communication across corporate, education and public‑venue settings....
Sapiens Launches Decision Analytics, Bringing Real-Time Visibility and Optimization to AI Decisioning
Sapiens International announced the launch of Decision Analytics, a new module in its Sapiens Decision Platform that gives enterprises real‑time visibility into automated decision processes and outcomes. The tool captures detailed execution data, links it to analytics and BI environments,...
Ocrolus Launches Encore: A First-Of-Its-Kind, Trusted Cash Flow Data Sharing Platform for Small Business Funding
Ocrolus unveiled Encore, a double opt‑in borrower intelligence sharing platform designed to streamline cash‑flow data exchange for small‑business financing. The service builds on Ocrolus’s AI‑driven analytics infrastructure that already powers credit‑scoring models for more than 175 lenders since 2016. By...
OneTrust Is Officially a Validated Databricks Technology Partner
OneTrust has earned validated Databricks Technology Partner status, embedding its AI‑ready governance platform directly into the Databricks Data Intelligence Platform and Unity Catalog. The integration lets data and AI teams operationalize responsible AI at scale, providing real‑time risk monitoring, consent...
BrowserStack Launches Issue Detection AI Agent That Brings Human Intelligence to Accessibility Testing
BrowserStack unveiled its Accessibility Issue Detection Agent, an AI‑driven tool that emulates human judgment to spot accessibility flaws that conventional automated scanners miss. The new agent is part of BrowserStack’s broader accessibility suite and is designed to work across web...
Stelo Now Available on Google Cloud Marketplace
Stelo announced that its Data Replicator product is now listed on the Google Cloud Marketplace, enabling organizations to purchase and deploy the solution directly from their existing Google Cloud accounts. The offering simplifies enterprise data mirroring and streaming by eliminating...
Workato Launches Enterprise MCP for SaaS Platforms
Workato announced the Enterprise MCP, a new offering that lets SaaS platforms make their products agent‑ready without rewriting code, turning existing workflows, integrations and APIs into multi‑step skills callable by LLM‑based agents such as ChatGPT, Claude, Gemini and Cursor. The...
Introducing Later EdgeAI, the Industry’s Most Advanced Predictive Intelligence Solution
Later, the enterprise influencer‑marketing platform, unveiled Later EdgeAI, an AI‑native engine trained on more than a decade of data covering 16 million creators, 136 billion annual impressions, over 1 billion Linkin.bio transactions and $2 billion in verified influencer‑driven purchases. The solution predicts campaign performance, identifies...
Principal IT Consultants Joins EasyDMARC’s MSP Program to Enhance Email Security and Deliverability for Clients
EasyDMARC announced a strategic partnership with Principal IT Consultants, a US‑based managed service provider, to integrate its cloud‑native email security and deliverability platform into Principal’s MSP program. The collaboration will enable Principal’s clients to implement DMARC, SPF and DKIM controls,...
Sublime Security Raises $150M in Series C Funding as Industry-First AI Agents Accelerate Growth
Sublime Security announced a $150 million Series C round led by Georgian, with participation from Avenir, 01A and existing backers, to scale its agentic AI email‑security platform. The funding will accelerate development of its autonomous AI agents—an Autonomous Security Analyst that triages...
TrustRadius Goes Beyond the Buzzword with New AI Report Examining Real-World B2B Search and Buying Trends
TrustRadius, an HG Insights company, released the report "From Buzzword to Backbone: How AI Is Redefining B2B Search and Buying," based on a survey of its buyer community. The study found that 95% of respondents use AI at least weekly,...
CAM Ascent Drives 65%+ NPS Surge for Cadden Community Management with Actionable Sentiment Insights
CAM Ascent’s data‑driven sentiment analysis and targeted engagement strategies helped Cadden Community Management lift its Net Promoter Score by more than 65%, driving higher board satisfaction and cutting member churn. The partnership delivered actionable sentiment insights that translated into measurable...
Amazon Marketing Cloud Just Got a Lot More Powerful — Here’s What to Know
Amazon Marketing Cloud (AMC) has rolled out new integrations that surface granular, privacy‑safe metrics such as customer lifetime value (LTV), new‑customer acquisition cost (CAC) and new‑customer ROAS, moving beyond the traditional aggregate ROAS measure. The clean‑room platform continues to accept...
Enterpret Launches the First Agentic Customer Feedback Platform to Unify, Understand, and Act on Scattered Customer Signals
Enterpret unveiled an agentic customer‑feedback platform that automatically pulls data from more than 50 channels, builds a Customer Knowledge Graph and Adaptive Taxonomy, and deploys AI agents to answer natural‑language queries and trigger real‑time actions. The solution replaces manual tagging,...
Is Your CMO Ready to Be a Quantitative Analyst?
The article argues that today’s chief marketing officers must evolve from creative strategists into quantitative analysts, leveraging predictive software, attribution tools, customer data platforms and BI dashboards to turn marketing into a profit center. It outlines essential skills—statistical fluency, data...
Motive Launches AI Answers: The First Conversational AI for Physical Operations
Motive, the AI‑driven Integrated Operations Platform, announced the launch of AI Answers, a conversational AI tool designed specifically for physical‑operations teams. The system lets users pose natural‑language queries and instantly pulls answers from complex databases, reports, and sensor feeds, eliminating...
Moving Walls Acquires Insightz Club to Lead the Out of Home Industry’s AI Driven Transformation
Moving Walls, the Singapore‑based DOOH and retail media technology leader, announced the acquisition of audience‑research firm Insightz Club and the launch of Moving Walls Science, an AI‑powered intelligence suite with five integrated modules—Audience IQ, Campaign IQ, Media IQ, Retail IQ...
DXC Unveils Xponential – A Repeatable Blueprint to Accelerate Enterprise AI Outcomes
DXC Technology introduced Xponential, a repeatable AI orchestration blueprint that integrates people, processes, and technology to accelerate enterprise AI adoption while embedding governance and security from day one. The framework is built on five pillars—Insight, Accelerators, Automation, Approach and Process—and...
Elastic Redefines Observability with AI-Powered Streams
Elastic unveiled Streams, an agentic AI‑powered observability layer that automatically partitions, parses and structures unstructured log data, creating a unified intelligence view for rapid root‑cause analysis. The solution leverages generative AI to extract context, surface anomalies and suggest remediation steps,...
Global Relay Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Global Relay was positioned as a Leader in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving Solutions, reflecting strong Ability to Execute and Completeness of Vision. The company’s AI‑enabled, end‑to‑end compliance platform integrates archiving, e‑discovery, and analytics across...
American Rebel Holdings, Highlights RAEK’s Recent Acquisition of FirstPartyData.com Reinforcing Its Leadership in First-Party Data and AI-Driven Marketing
American Rebel Holdings highlighted RAEK Data's acquisition of FirstPartyData.com, reinforcing RAEK's position as a leader in first‑party data and AI‑driven marketing. Backed by a $1.5 million strategic investment from American Rebel, RAEK leverages its EchoID technology to turn anonymous website visitors...
Taiwan’s LionFans Unveils Upgraded AI-Powered SmartSync System, Delivering 22% ROI Growth for Asia-Pacific Clients
LionFans, a Taiwan‑based social‑media marketing technology firm, unveiled an upgraded version of its proprietary SmartSync platform that incorporates advanced AI‑driven analytics. The new SmartSync system is designed to help brands across the Asia‑Pacific region optimize campaign performance and boost marketing...
Syndio Launches Syndi: The AI Solution That Wins Talent Without Breaking Budgets or Sacrificing Fairness
Syndio unveiled Syndi, an AI‑native decision‑intelligence platform that embeds pay recommendations directly into the tools where managers work, aiming to help firms attract top talent while controlling compensation costs and preserving internal equity. The solution draws on Syndio’s fairness algorithms...
OpenText Unveils New Solutions for Guidewire to Power AI and Cloud-Ready Insurance Workflows
OpenText announced its OpenText Content Cloud solutions for Guidewire at the Guidewire Connections event, targeting insurers seeking faster cloud migration and AI‑enabled workflow automation. The suite integrates with Guidewire InsuranceSuite to provide secure, cloud‑native storage and intelligent retrieval of policy...
Guidehouse Launches The Managed Services Guide
Guidehouse released The Managed Services Guide, a flagship report outlining a new ‘intelligent operations’ model that combines AI, automation and specialized human expertise to reshape managed services delivery. The report highlights specific shifts—greater automation of routine tasks, AI-driven decisioning, and...
RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year...
RingCentral was named a Leader in Gartner’s 2025 Magic Quadrant for Unified Communications as a Service for the eleventh consecutive year, underscoring its sustained market position. In Gartner’s Critical Capabilities for UCaaS report, RingCentral ranked #1 in two of six...
Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Smarsh was named a Leader for the second consecutive year in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving, signaling sustained market recognition. The company highlighted advances to its AI-driven platform, including a new Intelligent Agent, Microsoft Copilot...
Litera Democratizes AI for Legal Professionals in Its Core Products, Giving Millions of Lawyers No-Cost Access to Advanced Agentic AI...
Litera announced it will provide no-cost access to its agentic AI, Lito, to millions of legal professionals by integrating the tool into its core products and partnerships, including AI drafting tools, contract-review platform Kira, and content platform NetDocuments. The move...
Worldpay Unveils Patent Pending AI-Powered 3D Secure Optimization Service to Increase Payment Approvals
Worldpay launched a patent-pending Authentication Optimization Service that uses AI to increase payment approval rates for merchants using 3D Secure, promising higher revenue capture without additional integration or added consumer friction. The service dynamically optimizes authentication flows to reduce unnecessary...
PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals
PRVIEW has launched an AI-powered platform that automates discovery and management of events and awards programs for marketing and public relations teams, using vertical AI to track and update deadlines and reduce the manual effort of building bespoke databases. The...
Jumio Launches selfie.DONE, Bringing True Reusable Identity to Life
Jumio launched selfie.DONE, a reusable-identity solution that lets verified users reauthenticate via a selfie without rescanning their government ID, fulfilling the company’s vision for streamlined, persistent identity. Built on Jumio’s AI-driven biometric authentication and data intelligence, the product automates reverification...
Mobility Infotech Unveils Vision for the Future of Smart Taxi Systems: AI-Powered & Data-Driven
Mobility Infotech unveiled a vision for AI-powered, data-driven taxi systems that integrate AI, IoT and cloud platforms to modernize urban taxi booking and operations. The company says its platform will enable real‑time routing, predictive demand forecasting and fleet optimization to...