MarTech Series
MarTech Series - Marketing technology insights and industry trends
Custify Introduces New AI Agents to Transform Customer Success Work
Custify has unveiled CustodyAI, an AI‑powered suite that converts customer data into actionable playbooks, concise summaries and automated workflow tasks for B2B SaaS customer‑success teams. The platform promises to slash administrative overhead, accelerate response to churn signals and enable higher‑touch, revenue‑focused engagements without adding headcount. By leveraging the new features, teams can shift from reactive support to proactive, data‑driven success strategies. The rollout follows growing pressure on customer‑success functions to both expand ARR and curb churn in increasingly competitive SaaS markets.
R Systems Elevated to UiPath Diamond Partner Status and Recognized as a UiPath Agentic Automation Fast Track Partner
R Systems International Ltd. has been elevated to UiPath’s Diamond Partner tier and named a UiPath Agentic Automation Fast Track Partner, underscoring its deep expertise in AI‑driven automation. The Fast Track designation grants R Systems early access and training on...
Infobip Enhances Voice Solutions to Restore Consumer Trust in North America
Infobip is expanding its Voice platform in North America to accelerate adoption of its Branded Calling ID (BCID) service, partnering with major U.S. telecom carriers and leveraging its recent acquisition of Peerless Network, which gives it coverage of 98% of...
KPI Partners Opens New Bengaluru Office to Accelerate Global Data, Analytics & GenAI Innovation
KPI Partners announced the launch of a new office in Bengaluru, India, to expand its global delivery capabilities in data engineering, analytics, GenAI and digital transformation. The hub will recruit 450‑500 specialists over the next year, creating next‑gen Centers of...
IDEMIA Public Security Expands Collaboration with Microsoft as a Launch Partner of Microsoft Entra Verified ID
IDEMIA Public Security has been named a launch partner for Microsoft Entra Verified ID, following a successful pilot and announced at the Microsoft Ignite Conference in San Francisco. The partnership will integrate IDEMIA’s biometric liveness and document verification technology into...
Appian AI Transforms Clinical Workflows for Global Public Health Agencies
Appian and Ignyte Group’s “Bring AI to Work(flow” solution won the HL7 AI Challenge and was named a Pioneer in Healthcare Innovation for its standards‑based AI platform that embeds machine‑learning and generative AI into clinical and operational workflows. The platform...
Verndale Acquires Fishtank to Create North America’s Leading SitecoreAI Experience Practice
Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, creating what it calls North America’s leading SitecoreAI experience practice. The combined entity now boasts 14 Sitecore MVPs and a track record of enterprise‑scale implementations, enhancing Verndale’s AI, composable, and...
XPFlow Launches Alfie, an AI Assistant That Reinvents Affiliate Marketing
XPFlow unveiled Alfie, an AI‑driven assistant that automates affiliate discovery, outreach, and program management. The tool analyzes a brand’s website, maps competitor affiliate opportunities, and delivers five curated leads daily with personalized outreach drafts, all integrated into XPFlow’s affiliate platform....
Martech and the Rise of Adaptive Automation
The article argues that traditional rule‑based marketing automation is reaching its limits in an environment flooded with real‑time customer signals across dozens of channels. It promotes adaptive automation—AI‑driven, self‑learning Martech ecosystems—as the next evolution, capable of continuously interpreting data, reallocating...
Dyad Launches New AI Capabilities to Streamline Email and Document Processing for MGAs, Wholesalers, and Program Admins
Dyad announced two AI-driven enhancements to its ALIS DX platform: an Email Triage Agent that automatically categorizes and routes incoming emails to the appropriate policy or workflow, and an Extractor that uses intelligent character recognition to capture structured data from PDFs,...
HomeSage.ai Launches Next-Generation Property Intelligence APIs Powered by Upgraded AI Models
HomeSage.ai unveiled a next‑generation suite of property‑intelligence APIs that leverage upgraded neural‑network and computer‑vision models to analyze more than 145 million U.S. properties in real time. The platform adds 20+ specialized endpoints—including Investment Potential, Property Condition, Renovation Cost and ROI, and...
SAP Transformation Applied Intelligently with BeMind by BearingPoint
BearingPoint launched BeMind, an AI‑powered end‑to‑end platform designed to accelerate SAP transformation projects. After an 18‑month development and testing in more than 20 real‑world implementations, the tool claims to cut effort and project timelines by 20‑30 percent while boosting deliverable...
96% Businesses Are Already Leveraging LLM Models Like ChatGPT, Gemini, Perplexity for Content Creation: Goodfirms Survey
A Goodfirms survey released on November 20, 2025 found that 96% of businesses are already using large language models such as ChatGPT, Google Gemini and Perplexity for content creation, with 55% fully integrating LLMs into their marketing workflows. The study...
Exploring the Role of Bold Identity in Modern Brand Development
Brands across sectors are shifting from muted, neutral identities to bold, character‑driven branding to cut through the information overload that modern consumers face. The article highlights how vivid color palettes, distinctive typography, and a clear, confident tone create a "spice...
Marketers Want Personalization At Scale, But Can’t Reach It. What’s Next?
A new Adobe survey of 300 marketers and 700 consumers finds that while 97% of marketers believe personalized content at scale is achievable, two‑thirds consider the journey daunting. The main obstacles are exploding content volume, creative bottlenecks, and limited real‑time...
Readymode® Launches Agentforce AI Chat to Deliver 24/7 First-Line Customer Support
Readymode® announced the launch of Agentforce, an AI‑powered chat integrated into its outbound sales engagement platform, offering 24/7 first‑line support directly within the product. The tool provides real‑time, contextual assistance for tasks such as troubleshooting, call‑cadence optimization, and account settings,...
RealtyAds Releases First-of-Its-Kind Report Proving Measurable ROI for Class A Office Assets Through AI-Driven Marketing
RealtyAds released a new report, “The Class A Office Leasing Report: How AI Delivered Measurable ROI,” showing that AI‑driven, CRE‑specific digital marketing generated $874 in return for every $1 spent on Class A office assets in 2025. The data, covering $5.56 B...
Tamr Unveils Curator Hub to Solve the Hardest Part of Data Quality and Curation
Tamr announced Curator Hub, a new AI‑native master data management module that pairs LLM‑based agents with human‑in‑the‑loop oversight to resolve the toughest 5% of data‑quality issues. The platform automates bulk data mastering while the Hub provides a prioritized issue queue,...
Genesys Cloud Enables Aterian to Deepen Customer Loyalty Across Global Marketplaces and Reduce Costs by 65%
Genesys Cloud’s AI‑powered Experience Orchestration platform has helped Aterian, the multibrand consumer products maker behind Squatty Potty, cut its cost of ownership by 65% while reducing average handle time by roughly 25%. By unifying channels across Amazon, Walmart, eBay, Temu and...
KERV.ai Receives Series B Funding From Coral Tree Partners, Fueling Next Phase of Growth in AI-Powered Contextual Commerce Media Solutions
KERV.ai announced a Series B financing round led by Coral Tree Partners, raising an undisclosed amount to accelerate its AI‑powered contextual commerce media platform. The new capital will fund product expansion, scaling of its real‑time recommendation engine, and entry into...
AVOXI Proactive Service SaaS Uses AI to Detect Voice Channel Issues Before Clients 97% of the Time
AVOXI has launched a proactive service SaaS that leverages artificial intelligence to monitor its voice communication channels and identify issues before customers experience them, achieving a 97% detection rate. The platform continuously analyzes call quality metrics, network latency, and error...
Rivvit Launches AI-Powered Virtual Analyst, Changing How Investment Teams Interact with Data
Rivvit Inc. announced the launch of an AI‑powered virtual analyst that lets investment managers query portfolios, documents and reports through natural language conversation, eliminating the need for manual queries or dashboard building. The tool leverages Rivvit’s unified, governed data foundation...
Omada Receives Dual Recognition as Leader and Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA)
Omada has been named both a Leader and an Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA). The dual recognition highlights Omada’s strong market presence and its recent innovations in identity management solutions. QKS Group’s...
When Regulation and AI Converge: SymphonyAI Joins the FCA Supercharged Sandbox to Pioneer Responsible Fintech Innovation
SymphonyAI has been admitted to the UK Financial Conduct Authority’s Supercharged Sandbox, a regulatory test‑bed designed to accelerate responsible fintech innovation. The firm will pilot AI‑driven solutions for compliance, risk monitoring and customer onboarding under relaxed regulatory constraints, while providing...
Sendbird Launches Delight.ai, the First Branded AI Concierge Built on Long-Term Memory
Sendbird Inc. announced the launch of Delight.ai, the first branded AI concierge that leverages long‑term memory to provide persistent, omnichannel customer interactions across chat, voice, SMS, email and social. Built on Sendbird’s Trust OS, the platform stores conversation history, anticipates...
Application Modernization Joins Caylent Accelerate™ Portfolio Delivering Engineering Velocity with Agentic Fleets
Caylent, an AWS Premier Tier Services Partner, launched Caylent Accelerate™ for Application Modernization, a new agentic‑fleet‑driven system that uses AI agents coordinated by expert architects to rewrite and refactor legacy applications on AWS up to four times faster than traditional...
Iron Software Reports Surge in Demand for Compliance-Ready C# PDF Generator Technology as AI Laws Reshape Documentation Requirements
Iron Software says demand for its IronPDF C# PDF generator has surged as new AI liability and transparency regulations force companies to create immutable, legally defensible records of AI‑generated content. The tool offers PDF/A compliance, cryptographic signatures, metadata embedding and...
Telmai Announces Data Reliability Agents for Microsoft Fabric and OneLake
Telmai, an AI‑powered data observability platform, announced a partnership with Microsoft to launch Data Reliability Agents for Microsoft Fabric and OneLake. The agents continuously monitor, validate, and enrich structured, semi‑structured, and unstructured data as it lands in OneLake, delivering real‑time...
MarketEngine Launches Agentic AI SEO Platform for Mid-Market Companies – 10× Faster Traffic, 75% Lower Cost
StartupWind, Inc. launched the MarketEngine AI SEO Platform, an agentic AI solution aimed at mid‑market companies that promises to generate organic traffic up to ten times faster and cut SEO costs by as much as 75 percent. The platform deploys...
OpenText World 2025: OpenText Unveils Next-Generation AI Data Platform for Secure Information Management
OpenText unveiled its AI Data Platform (AIDP) at OpenText World 2025, a unified, governed data‑and‑AI framework that supports multi‑cloud, multi‑model and multi‑application deployments and powers secure AI agents called Aviators. The platform includes a no‑code Aviator Studio, Knowledge Discovery tools,...
WEKA Unveils Next-Gen WEKApod Appliances to Redefine AI Storage Economics
WEKA unveiled its next‑generation WEKApod appliances, positioning the Prime model as a mixed‑flash solution that delivers 65% better price‑performance, 4.6‑fold capacity density and up to 68% lower power per terabyte, while the Nitro variant doubles performance density with 800 Gb/s throughput...
Optrua Rebrands Around AI-Powered CRM: “Smarter Systems. Better Sales.” Signals New Era for Mid-Sized Businesses
Optrua, a Microsoft partner specializing in Dynamics 365 Sales and Power Platform solutions, today announced a strategic rebrand centered around its new tagline: “Smarter Systems. Better Sales.” This shift reflects Optrua’s commitment to helping mid-sized businesses modernize CRM and sales...
Modcon Systems Unveils AI-Integrated Analyzer Platform for Real-Time Process Optimization
Modcon Systems Ltd. announced the launch of Modcon.AI, a next‑generation platform that feeds live data from its in‑situ process analyzers into artificial‑intelligence models for closed‑loop optimization. The system targets complex operations in refineries, petrochemical complexes and emerging green‑hydrogen facilities, promising...
Ascend.io and MotherDuck Team Up to Deliver Intelligent Automation & Faster, Cost-Effective Data Pipelines
Ascend brings agentic data engineering to the DuckDB ecosystem, automating pipelines on MotherDuck’s serverless platform Ascend, the agentic data engineering platform, announced support for MotherDuck, enabling teams to build and manage fully automated data pipelines on DuckDB’s serverless analytics platform....
LeapXpert and Iron Bow Partner to Bring Secure, Compliant Digital Communications to U.S. Government Agencies
LeapXpert, the leader in responsible business communication, announced a partnership with Iron Bow Technologies, a leading federal IT solutions provider, to deliver secure, compliant, and modern messaging solutions across U.S. government agencies. As federal teams modernize collaboration, the challenge isn’t...
Rimes Partners with Databricks to Deliver Managed Data Services
Partnership expands access to Rimes’ governed investment data through Databricks’ Delta Sharing protocol, accelerating AI-ready data delivery for financial institutions Rimes, a leading provider of enterprise data management and investment intelligence solutions to the global investment community, announced a partnership...
Aria Systems Announces Expanded Partnership with ServiceNow
Aria and ServiceNow extend collaboration to streamline how enterprises acquire their end-to-end order-to-cash solution, enabling faster and simpler adoption across industries Aria Systems, the leader in AI-powered billing automation, announces an expanded partnership with ServiceNow designed to simplify how enterprises...
DitchCarbon Launches on AWS Marketplace, Bringing Instant, Audit-Ready Emissions Data to Enterprise Supply Chains
DitchCarbon, a climate‑data platform that helps enterprises decarbonize their supply chains, is now listed on AWS Marketplace, allowing organizations to purchase and deploy the solution directly through their existing AWS accounts. The service delivers audit‑ready supplier emissions data and integrates...
CGI Partners With Government Organizations Across Florida to Drive Modernization With CGI Advantage®
CGI, one of the largest independent technology and professional services firms in the world, announced significant project milestones at government organizations across Florida that have deployed CGI Advantage®, a unified ERP platform that delivers efficient financial operations, automates budget processes, streamlines...
Mitel Introduces Mitel CX 2.0 to Drive More Connected Customer Experiences with Enterprise-Grade AI
Hybrid customer experience platform unites AI-powered automation, flexibility, and control to elevate every touchpoint while ensuring security and data sovereignty Mitel, a global leader in business communications, introduced Mitel CX 2.0, the next evolution of its customer experience (CX) platform,...
Salesforce Completes Acquisition of Informatica
Salesforce , the world’s #1 AI CRM, announced it has completed its acquisition of Informatica, a leader in enterprise AI-powered cloud data management. The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality and privacy, metadata management,...
Zoho One Elevates Work with Unified Experience, Integrations, and Intelligence
Zoho Corporation unveiled a major upgrade to its Zoho One suite, now covering 50 integrated applications used by more than 75,000 customers, with an average of 22 apps per client. The redesign introduces a unified user experience through customizable "Spaces,"...
Europe’s Getvocal Raises $26m To Scale Trustworthy Conversational Agents For Enterprises
GetVocal announced a $26 million Series A round led by Creandum, bringing its total funding to $30 million, to accelerate its AI‑driven customer‑experience platform across Europe. The Paris‑based startup, founded in 2023, serves 23 markets and counts brands such as Vodafone, Glovo and...
MarTech Interview with Jackie Palmer, VP of Product Marketing @ ActiveCampaign
ActiveCampaign’s VP of Product Marketing Jackie Palmer said the company has become an AI‑first, outcome‑oriented platform, rolling out its Active Intelligence engine and Workspace to all plan tiers, adding a native WhatsApp channel, 30+ new AI agents and a remote...
Box and AWS Launch Multi-Year AI Collaboration to Transform Enterprise Content Management
Box Inc. and Amazon Web Services have signed a multi‑year strategic collaboration to embed AWS generative AI services into Box’s Intelligent Content Management platform. The partnership will deliver new Box AI agents powered by Amazon Bedrock, multimodal analysis via Nova...
Research Teams Not Using AI Are Four Times More Likely to Lose Organizational Influence
Qualtrics’ 2026 Market Research Trends report finds that research teams that adopt purpose‑built AI tools—such as synthetic data generators, conversational analytics, and agentic AI—are four times more likely to retain organizational influence and capture larger budgets than teams relying on...
Weblish Has Launched A New Platform Based Agency That Provides Free Website Development To Small Businesses.
Weblish has introduced a subscription‑based, platform‑first agency that gives small businesses a free, conversion‑focused website plus fully managed SEO, social media, email marketing and reputation management, all delivered through a self‑service dashboard without meetings or retainers. The free‑website offer serves...
Hydrolix Launches CDN Insights to Deliver Real-Time Visibility Across Leading CDNs
Hydrolix announced CDN Insights, a real‑time observability solution that aggregates and analyzes data from five major CDNs—Akamai, Cloudflare, Amazon CloudFront, Tencent and Fastly—covering over 65% of global video bits. The platform ingests terabyte‑to‑petabyte‑scale logs with sub‑second query performance and 25‑50×...
Alembic Raises $145 Million to Accelerate Enterprise Adoption of Causal AI
Alembic Technologies announced a $145 million Series B and growth round, led by Prysm Capital and Accenture, that lifts its valuation 15.7‑fold from the Series A. The capital will fund rapid scaling of its Causal AI decision engine, including the deployment of a...
Artificial Intelligence, Authentic Risk: Ai-Powered Threats to Soar, Warn Anti-Fraud Professionals
A new cross‑industry survey by the Association of Certified Fraud Examiners (ACFE) and SAS reveals that 77 % of anti‑fraud professionals have seen a surge in deep‑fake social‑engineering attacks over the past two years, and 83 % expect a 28‑55 % rise in...