MarTech Series
MarTech Series - Marketing technology insights and industry trends
AI and the Back-to-School Crunch: Smarter Last-Minute Campaigns Without the Compromise
AdOmni CEO and parent argues that AI can resolve the perennial back-to-school marketing tradeoff between speed and effectiveness by enabling rapid, data-driven campaign creation and real-time optimization. In the compressed, high-stakes selling window, AI tools can accelerate creative testing, refine targeting and bidding, and allocate budget dynamically to boost conversion and reduce wasted spend. The result is greater campaign agility and ROI for retailers and advertisers, with the risk that brands who fail to adopt such capabilities will miss sales and inefficiently spend limited seasonal budgets.
WiMi Researches a Blockchain Privacy Protection System Based on Post-Quantum Threshold Algorithm
WiMi Hologram Cloud said it is researching a blockchain privacy protection system that uses post-quantum threshold algorithms to create a more secure and efficient blockchain ecosystem. The initiative focuses on strengthening core block-level data protections against future quantum attacks by...
CrashPlan Expands in India to Power Next-Generation Backup Innovation
CrashPlan announced an expansion of its global operations with a new Global Capability Center in Bengaluru and enlarged presence across India and the UAE to drive R&D for data protection and recovery. The Bengaluru center will lead worldwide innovation initiatives...
Manifest and Aisle Rocket Merge to Launch Manifest: An Integrated Full Service Agency Built to Solve the Hardest Part of...
Following Aisle Rocket’s March 2024 acquisition of Manifest, the two firms have merged under the unified Manifest brand to create an independent, full‑service agency focused on the “messy middle” of the customer journey where brand and performance meet. Led by...
Totaligent’s Omni-Channel Digital Communications Platform Is an All-in-One Marketing Game Changer
Totaligent said it is preparing a commercial launch of an all‑in‑one, AI‑powered enterprise marketing platform—now in closed beta—designed to replace fragmented stacks by consolidating programmatic ads, social, email, SMS and push into a single interface. Built on an NVIDIA‑powered, GPU‑accelerated...
Iridio’s℠ Digital Portfolio Simplifies Marketing Execution
Iridio has launched a digital portfolio designed to streamline marketing execution by unifying creative, media and analytics into a single platform, promising faster, scalable and performance-driven campaigns. Backed by RRD’s global reach, the offering aims to replace fragmented vendor stacks...
Red Hat Launches Red Hat Developer Lightspeed for AI-Powered Developer Productivity
Red Hat unveiled Red Hat Developer Lightspeed, a portfolio of generative‑AI virtual assistants integrated into Red Hat Developer Hub and the Migration Toolkit for Applications (MTA) to accelerate cloud‑native development and application modernization. The tools offer context‑aware assistance—chat‑style non‑coding help,...
Boomi Recognized as an Exemplary Vendor in the ISG Buyers Guides™ for Data Integration and Master Data Management 2025
Boomi was named an Exemplary Vendor in ISG Software Research’s 2025 Buyers Guides for both Data Integration and Master Data Management, earning top rankings across product capability, validation and customer experience. The dual recognition underscores Boomi’s strength as an AI-driven...
Responsive Unveils Fall 2025 AI Release to Help Enterprises Win Faster with Smarter, Trusted Knowledge
Responsive launched its Fall 2025 AI Release, introducing no‑code Agent Studio, new purpose‑built AI agents (including Fit Analysis and Executive Summary agents), and market intelligence tools to make trusted organizational knowledge accessible across sales and bids. The update arrives as...
New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility
MessageGears announced two segmentation features—dynamic data variables and nested data filters—that let marketers build and activate complex, real‑time audience segments directly from their data warehouses without engineering support. Dynamic variables keep lists continuously refreshed (e.g., live inventory, product catalogs) while...
Martech’s Next Frontier: Agentic AI and the Birth of Self-Running Campaigns
Agentic AI is poised to transform Martech by enabling self‑running campaigns that plan, execute and optimize in real time—shifting budgets, A/B testing creative and reallocating spend without human intervention. Early deployments promise large efficiency gains, faster experimentation across billions of...
Semrush Launches Enterprise Partner Program to Empower Agencies and Match Customers With Certified Partners
Semrush has launched an Enterprise Partner Program to expand its enterprise footprint by certifying agencies to sell, service and scale with its full visibility‑management platform, creating a new revenue channel for both Semrush and partners. The global program debuts with...
Fractal Achieves AWS Generative AI Consulting Services Competency, Reinforcing Its Leadership in AI Strategy and Implementation
Fractal announced it has earned the AWS Generative AI Consulting Services Competency, validating the firm’s technical expertise and go-to-market capabilities in deploying generative AI solutions for global Fortune 500 clients. The credential signals Fractal’s ability to meet AWS’s standards for...
Scorpion Launches Convert, AI-Powered Technology That Turns Missed Leads Into Booked Revenue
Scorpion announced Scorpion Convert, an AI‑powered intake and conversion tool that uses voice and messaging assistants to respond to missed leads 24/7 across phone, text, chat and forms and integrate with CRMs like ServiceTitan and Clio. In beta the tool...
Zoomd and E2 Announce the Signing of a Strategic Partnership Expanding Zoomd’s Reach and Solutions in the Sports and Betting...
Zoomd Technologies has signed a strategic global partnership with E2‑Quadrat to package Zoomd’s user‑acquisition and real‑time performance marketing tools for E2’s sports and betting clients after a successful proof‑of‑concept. The agreement includes initial integrations, a dedicated sales team to promote...
Envoy Screens Brings Enterprise-Grade Safety and Compliance to Workplace Digital Signage
Envoy launched Envoy Screens, an enterprise-grade digital signage solution designed to centralize real-time communication, safety alerts and compliance protocols across all workplace locations. The product is aimed at streamlining operational messaging and elevating on-site experiences by delivering consistent safety and...
Teads Launches CTV Performance: A New Way to Optimize and Measure Real Outcomes From Connected TV
Teads has launched CTV Performance in beta across global markets, introducing deterministic measurement that links premium connected-TV exposure to qualified visits, leads and sales. The product promises end-to-end attribution from streaming ad exposure to off-platform outcomes, letting advertisers optimize and...
SCIENTURE Announces Start of Commercial Sales and Fulfillment of First Orders for Arbli (Losartan Potassium)
SCIENTURE has begun commercial sales and fulfilled first orders for Arbli (losartan potassium), positioning the product as the first FDA‑approved ready‑to‑use oral suspension for losartan. The company has launched a multi‑channel promotional campaign to drive adoption into a U.S. losartan...
Cordial Joins the Shopper Context Protocol to Help Brands Bridge the Intent Divide
Cordial, a leader in enterprise marketing messaging, has joined the Shopper Context Protocol (SCP), an open standard designed to preserve shopper context and intent across agentic AI ecosystems. The move aims to bridge discovery, context and transaction to enable more...
Particular Audience Launches First-Ever Automated Ad Set Builder for Retail Media
Particular Audience unveiled its Automated Ad Set Builder, a market-first tool that enables one-click creation of AI/ML-powered Sponsored Product onsite ad campaigns across all billing types and ad placements. The feature automates every manual step in campaign setup, promising faster...
Snappy Kraken Unveils Bidirectional CRM Integration for AI-Powered Marketing Intelligence
Snappy Kraken launched what it says is the first real-time, bidirectional CRM integration for financial-advisor marketing, linking advisors’ CRMs directly with its AI-powered marketing platform to eliminate data silos. The integration synchronizes contact and engagement data both ways, enabling faster...
AdCreative.ai, an Appier Group Company, Launches Mobile App to Put Professional Ad Creation in Everyone’s Pocket
AdCreative.ai, part of the Appier Group, launched its first mobile app to let users create professional-quality ads from a smartphone by snapping a product photo and applying AI-driven templates and enhancements. Debuting ahead of the key Black Friday and holiday...
Typeform Launches AI Engagement Platform to Turn Forms Into Workflows
Typeform launched an AI Engagement Platform that transforms its legacy form-builder into an integrated engagement ecosystem combining form creation, automation and analytics. Built on insights from more than 1 billion anonymized responses, the platform converts static forms into end-to-end workflows...
Jetico Enables Smarter Data Management and Stronger Compliance with AI-Powered Data Classification
Jetico has added AI-powered data classification to its Search product (integrated with BCWipe), enabling organizations to automatically classify, discover and securely erase sensitive files within a single workflow. The new feature uses content-based categorization to speed data discovery and automate...
Clinch Named First Third-Party Ad Serving Solution to Serve Ads to Amazon Custom Audiences, Utilizing a S2S (Server-to-Server) Integration
Clinch announced a first-to-market server-to-server ad serving integration with Amazon DSP that lets advertisers serve ads to and make serving decisions against Amazon Custom Audiences. The integration, described as customer- and privacy-centric, expands Clinch’s collaboration with Amazon Ads and leverages...
Granicus Acquires Indigov, Expands Government Experience Cloud with Advanced Constituent Management
Granicus has acquired Indigov, a provider of constituent relationship management solutions for government agencies and elected offices, to expand its Government Experience Cloud with advanced constituent management capabilities. The deal combines Granicus’s government-focused customer experience platform with Indigov’s tools for...
Creator Television® Launches On-Demand Offerings on Plex and Xumo Play
Sabio Holdings said its owned streaming network and studio, Creator Television®, has launched its ad-supported VOD offering on Plex and Xumo Play, marking the network’s AVOD debut and an expansion of its distribution partnerships. The move leverages Sabio’s ad‑tech capabilities...
Retail ID AI-Powered Shareholder Verification Engine Launched by TiiCKER
TiiCKER launched Retail ID, an AI-powered, enterprise-grade SaaS solution that provides instant document verification to validate retail ownership for public companies. The tool enables firms to identify and authenticate individual shareholders in real time, unlocking direct-to-retail marketing, shareholder engagement and...
SymphonyAI Expands Industrial AI Platform With IRIS Forge—AI-Powered Application Creation for Industrial Market
SymphonyAI launched IRIS Forge, a new capability within its IRIS Foundry industrial AI platform that lets manufacturing and process teams create, deploy and scale AI-powered applications in hours rather than months. The tool brings AI development to engineers and operators—accelerating...
The Marketing Cloud Launches Agent Cloud, a Secure and Flexible Way for Brands and Agencies to Power AI-Driven Marketing
The Marketing Cloud, part of Stagwell, publicly launched Agent Cloud, a unified platform that gives brands and agencies one-login access to major AI models and customizable, purpose-built marketing assistants. Built for security and flexibility, Agent Cloud centralizes AI tools and...
Caylent Acquires Trek10 to Create the Most Comprehensive Dedicated AWS Services Partner in the Industry
Caylent announced the acquisition of Trek10, combining two AWS Premier Tier Services Partners to create what the company calls the most comprehensive dedicated AWS services partner in the industry. The deal expands Caylent’s portfolio beyond cloud engineering into managed services,...
Bloomreach and Uniform to Unveil New Turnkey Conversational Commerce Framework at Upcoming MACH Alliance AI Hackathon
Bloomreach and Uniform will unveil a turnkey conversational commerce framework at the MACH Alliance AI Hackathon on Oct. 21–22 that combines composable architecture with generative AI, built on the MACH Alliance’s Open Data Model. The joint solution demonstrates how brands...
SCX and SambaNova Launch Australia’s First ASIC‑Powered Sovereign AI Cloud
SouthernCrossAI (SCX.ai) and SambaNova have launched Australia’s first ASIC‑powered sovereign AI cloud, delivering onshore, high‑performance AI infrastructure aimed at regional governments and enterprises. The platform emphasizes data sovereignty, energy efficiency and sustainability while promising lower latency and secure local data...
Chattanooga’s Santa Rosa Software Announces Partnership with Omega Orion to Develop Mobile App Solutions for IBM Z/OS
Chattanooga-based Santa Rosa Software, a 2023-founded provider of mobile applications for IBM z/OS, has partnered with application and website developer Omega Orion to add a mobile app development team and secure an Asia-Pacific distribution channel. The deal expands Santa Rosa’s...
AI and Data Leaders NVIDIA, AMD, Snowflake, and Databricks Invest in Uniphore’s Series F to Accelerate Its Leadership in Business...
Uniphore closed a $260 million Series F led by strategic AI and data investors including NVIDIA, AMD, Snowflake and Databricks, valuing the company at $2.5 billion. The funding will accelerate development of its Business AI Cloud and expand an ecosystem...
Qinary Unveils Innovative AI Search Blueprint for Market Leadership
Qinary CEO Buck Wise unveiled a new AI search blueprint aimed at helping med spas and real estate professionals establish market leadership by embedding advanced search-driven marketing into their customer acquisition strategies. The initiative leverages Qinary’s next-generation marketing systems to...
Lifeist Relaunches Mikra Products on Amazon.com Expanding Access to Its Performance-Focused Portfolio
Lifeist Wellness has relaunched its Mikra brand on Amazon.com in the U.S., unveiling a refreshed storefront and a lineup of performance-focused products with new formulations, updated packaging, and competitive pricing. The move is aimed at increasing accessibility to U.S. consumers...
Presidio Launches Resonate, an Agentic AI-Powered Media Lake for Sports, Media and Entertainment
Presidio launched Resonate, an all-in-one content platform for sports, media and entertainment that integrates AWS Media Lake with agentic AI to unify archives, metadata and live feeds. The platform is designed to accelerate content activation and monetization by streamlining ingestion,...
Dynamo Software Unveils v3.0 Platform, Empowering General and Limited Partners With Advanced AI and Automation
Dynamo Software launched Dynamo v3.0, a major upgrade to its end‑to‑end alternative‑investment platform that centralizes deal sourcing, investor communications and portfolio monitoring while adding AI‑driven automation, an AI Document Hub for extraction/summarization and a HoldingsInsight service. The release responds to...
Locus Robotics Reports Record Growth Achieving 6 Billion Picks in Fastest Time Yet
Locus Robotics said it reached 6 billion picks in the fastest time in the company’s history, citing its strongest growth across two consecutive record quarters driven by accelerating customer implementations and faster time-to-value. The company attributed gains to broader adoption...
Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls
Synthflow AI announced a WhatsApp Business Calls integration that brings its enterprise-grade voice AI capabilities—speed, consistency and automation used on phone lines—directly into the world’s largest messaging platform. The update addresses longstanding challenges with WhatsApp voice calls, allowing companies to...
Botify Launches AI Visibility to Eliminate Blind Spots for Brands
Botify unveiled AI Visibility, a beta solution within Botify Analytics that measures brands’ presence across AI search by tracking visibility on Google AI Mode, ChatGPT and Perplexity and using first‑party inputs from site crawls, Google Search Console, log files and...
ClearBlue Launches CBAM Market Insights to Help Businesses Navigate New EU Carbon Border Regulations
ClearBlue launched CBAM Market Insights, a new analytics service aimed at helping exporters and EU importers navigate the EU’s Carbon Border Adjustment Mechanism by tracking market trends and forecasting compliance obligations. The offering leverages ClearBlue’s Data Insights to model emissions...
Remesh Launches Remy: AI Agent That Transforms Research with Grounded, Citation-Backed Insights
Remesh unveiled Remy, an AI research agent that produces rapid, defensible insights with verifiable data citations and multi-modal analysis, positioning itself as a research-specific alternative to generic large language models. The agent is embedded directly into Remesh’s conversational research platform,...
Nextiva Publishes the Definitive CX Guide for the Agentic AI Era
Nextiva released Winning the Customer Experience Race, a guide by Edwin Margulies aimed at CX and IT leaders navigating the “agentic AI” era, offering a decision rubric, cross-industry playbooks, and data practices to operationalize AI in customer experience. The playbook...
Liquid Agency Launches Ai Studio to Supercharge Brand Creativity at Scale
Liquid launched Liquid Ai Studio™, an AI‑augmented creative service that combines human oversight with advanced generative tools to produce high‑fidelity, brand‑consistent content at scale. The offering covers photography, illustration, motion, video, audio and copy, supports human‑in‑the‑loop governance, and is sold...
Zip Launches Powerful Suite of AI Agents to Help Companies Identify Overpayments and Negotiate Better Deals – Driving Cost Cutting...
Zip unveiled a new suite of AI procurement agents at its Zip Forward conference, led by a Price Negotiation Agent that analyzes internal purchase history and external benchmarks to identify overpayments and recommend contract negotiation tactics across IT, services, real...
Elastic Introduces Agent Builder to Accelerate AI Agent Development
Elastic launched Agent Builder, a new set of capabilities powered by Elasticsearch that lets developers create custom AI agents directly on company data using a conversational approach to context engineering. The tool integrates retrieval-augmented techniques within the Elastic stack, enabling...
The Impact Lab Launches to Help Brands Get More From Amazon Ads
Impact Lab has launched a service aimed at simplifying the complex Amazon advertising ecosystem by helping brands assemble and manage disparate ad-tech components, data pipelines and vendor relationships. The offering targets common pain points—siloed tools, fragmented vendors and difficulty measuring...
Whoz Launches Mission-Ready AI Agents—Turning Resource Management Into a Competitive Growth Engine
Whoz launched a mission‑ready, agentic workforce orchestration platform that uses a network of AI agents—built on over 1 billion operational data points—to automate and optimize staffing, team assembly, and bench management for professional services and engineering firms. Early adopters report...