MarTech Series
MarTech Series - Marketing technology insights and industry trends
IHL Group Democratizes Retail Analyst Access with Launch of JustAskGreg.ai
IHL Group, a global retail‑technology research firm, unveiled JustAskGreg.ai, an AI‑powered analyst platform that opens its 30‑year research archive to individual professionals. The tool lets users ask natural‑language questions and receive citation‑backed answers previously reserved for large enterprises. Pricing is tiered for solo consultants, while real‑time updates keep insights current. The launch marks the first time enterprise‑grade retail tech intelligence is offered at a scale suitable for independent analysts.
IBA Group Launches Azure Data Lakehouse & Analytics Service on Microsoft Marketplace
IBA Group has introduced its Azure Data Lakehouse & Analytics service on the Microsoft commercial marketplace. The offering is a certified solution that provides a ready‑to‑use framework for building modern data estates on Azure. It combines pre‑configured lakehouse architecture with...
Dynatrace Expands AWS Integrations at Re:Invent 2025; Achieves AWS Agentic AI Specialization and Named AWS Public Sector Technology Partner of...
Dynatrace announced expanded integrations with Amazon Web Services at re:Invent 2025, adding AI‑driven observability, automation, and security capabilities. The company earned the AWS Agentic AI specialization and was named AWS Public Sector Technology Partner of the Year for LATAM. These...
Comcast’s Board Approves Separation of Versant Media Group, Inc.
Comcast’s board has approved the spin‑off of its cable television networks and associated digital platforms into a new publicly traded company, Versant Media Group, Inc. The separation will be completed through a 100% pro rata distribution of shares to existing...
Ai-Driven Search Collapse: Aimpact Launches Agentic Ai Seo-Geo Amplifier to Counter Growing Risk for Uk Smes
AiMPACT, a Cambridge‑based AI consultancy, unveiled the Agentic AI SEO‑GEO Amplifier, an autonomous workflow designed to safeguard and grow revenue for UK purpose‑driven SMEs facing the shift to AI‑driven search. The platform continuously adapts to evolving search algorithms, delivering geo‑targeted...
CrisisResilient 365 Launches: Executive-Level Crisis Preparedness Tool Transforms Organizational Readiness
CrisisResilient 365, an executive‑level crisis preparedness platform, has launched to give leadership teams a fast, clear, and cost‑effective way to build comprehensive crisis management systems. The solution combines a rapid readiness assessment with customized crisis communications plans, aiming to replace...
Perfect365 Launches DesignAI — A Free, Visual Editor That Lets Anyone Design Smarter and Publish Faster
Perfect365 has introduced DesignAI, a free, browser‑based visual editor that leverages artificial intelligence to generate polished graphics instantly. The tool requires no download, registration, or prior design experience, positioning it for content creators, small‑business owners, and social media teams. DesignAI...
MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager at NiCE Cognigy
In a MarTech Series interview, Philipp Heltewig, Chief AI Officer at NiCE and General Manager of NiCE Cognigy, explains how the company’s conversational AI platform is reshaping marketing and sales operations. He outlines the shift from static chatbots to dynamic...
Rival Technologies Launches Innovation Insiders, a Hands-On AI Transformation Program for Insight Professionals
Rival Technologies has unveiled the Innovation Insiders Program, a year‑long, hands‑on AI transformation initiative aimed at market research teams. The first cohort, which started in October, includes People Inc., Warner Bros. Discovery, Oura and Beem Credit Union. The curriculum blends mentorship, real‑world...
BigID Unveils Unified AWS Integrations for Credential Security, Governed GenAI, and Cloud Security Intelligence
BigID announced a comprehensive expansion of its Amazon Web Services integrations, adding native connectors for IAM, Secrets Manager, GuardDuty, Security Hub, and AI services such as Bedrock and SageMaker. The new suite enables automated credential discovery and rotation, governed data...
Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics
Guideline unveiled customizable AI Agent dashboards that turn conversational insights into persistent, collaborative workspaces. The new feature lets users move from quick natural‑language queries to structured, ongoing analysis backed by verified media investment data. Teams can tailor visualizations, share findings,...
Precisely Accelerates Mainframe Modernization with Real-Time Data Replication to Amazon S3
Precisely announced new enhancements to its Precisely Connect platform that enable real‑time, direct data replication from mainframe systems to Amazon S3. The capability delivers high‑integrity, low‑latency data streams for analytics and AI workloads on AWS. By eliminating batch‑only transfers, the...
AppWizzy Launches Professional Vibe Coding Platform as a Standalone Solution
AppWizzy unveiled its Professional Vibe Coding Platform, an AI‑driven solution that generates production‑grade web applications through conversational prompts. The platform delivers real, editable code, deploys to actual servers, and preserves full developer control, positioning itself as a standalone tool for...
YACHTWAVE® Launches Branded Mobile Apps for Boat Manufacturers in Apple App Store and Google Play
YACHTWAVE® has introduced factory‑branded mobile applications for boat manufacturers, now listed in the Apple App Store and Google Play. The solution leverages the existing YACHTWAVE Delivery Platform, allowing OEMs to launch a branded digital experience without any custom software development....
OnPage Expands Its Critical Communication Platform with New Multi-Language Mobile Support for Global On-Call Teams
OnPage Corporation has launched multi‑language support for its critical communication platform on iOS and Android, adding five language options. The upgrade targets global on‑call teams that operate across time zones and need instant, secure alerts. By localizing the mobile experience,...
Synthflow AI Launches OpenAI-Powered BELL Framework to De-Risk Enterprise Voice AI
Synthflow AI unveiled the BELL Framework, an OpenAI‑powered lifecycle system designed to de‑risk enterprise voice AI deployments. The platform promises end‑to‑end monitoring, testing, and compliance features that address the most common production failures. By shifting focus from ever‑larger models to...
Orgvue Unveils Henshaw Suite of AI Platform Capabilities
Orgvue launched the Henshaw AI suite, adding Henshaw Roles and Henshaw Assistant to its organizational design platform. The new tools use generative AI to auto‑map reporting structures, classify roles, and surface workforce‑optimization opportunities without manual data wrangling. By embedding real‑time...
Vyking Launches AI Production Studio as the Next Layer in Its Fashion Visualisation and Experience Platform
Vyking unveiled its AI Production Studio, adding a dedicated AI‑generated content layer to its fashion visualisation platform. The new service integrates capture, AI production, and immersive experiences into a single end‑to‑end stack, giving cross‑functional teams a unified pipeline. By leveraging...
AI-Media Launches ADA Title II Compliance Initiative to Support Public Entities Meeting WCAG 2.1 AA Deadlines
AI-Media, a leader in AI‑driven captioning and audio description, unveiled an ADA Title II Compliance Initiative to help state and local governments meet the U.S. Department of Justice’s new WCAG 2.1 AA accessibility deadlines. The program bundles automated captioning, audio description, compliance audits,...
Louder.ai, Launches $1.5 Million Capital Raise to Scale Its Patented Crowdfunded Digital Advertising Platform
Louder.ai announced a $1.5 million capital raise to accelerate growth of its patented, crowd‑funded digital advertising platform. The funding will support product enhancements, AI‑driven ad buying algorithms, and geographic expansion into the United States and Europe. Louder.ai’s technology lets small and...
Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail
Springbig, the AI‑driven marketing platform for regulated retailers, unveiled Face ID authentication for its gated links. The new feature lets consumers unlock compliant SMS offers in seconds, mirroring the speed of unlocking a smartphone. By integrating biometric verification, Springbig promises...
Marketing Agency Singapore Expands Digital Strategy Solutions for Asia-Pacific Enterprises
Singapore‑based marketing agency announced an expansion of its digital strategy portfolio aimed at large‑scale enterprises across the Asia‑Pacific region. The rollout adds AI‑powered analytics, localized content creation, and omnichannel campaign management to its existing services. The firm also opened new...
Earned Media Still Drives Generative AI Citations as Press Release Visibility Grows
Muck Rack’s latest "What Is AI Reading?" report shows press release citations in generative AI outputs have surged five‑fold since July 2025. Despite the rise of AI‑generated content, earned media still accounts for the majority of citations that shape brand...
Titan OS Raises €50M Series A to Continue Building Europe’s Independent Connected TV OS
Titan OS, a Barcelona‑based technology, entertainment and advertising firm, announced a €50 million Series A round led by Highland Europe with participation from Mangrove Capital Partners and other investors. The capital will fund the development of an independent Connected TV operating system...
TokTak Launches Global AI Platform That Turns Any Product Link Into Social Media Content
TokTak, an AI‑driven content automation platform for e‑commerce sellers, announced the global rollout of its link‑based AI engine in December 2025, following a successful pilot in South Korea that began in June 2024. The platform automatically transforms any product URL...
Globant Recognized by Salesforce For Achieving Expert-Level Implementation in Next-Gen Platforms: MuleSoft, Data Cloud and Agentforce
Globant has been awarded Salesforce’s highest distinction for achieving expert-level implementations across MuleSoft Anypoint, Data Cloud, and Agentforce. The recognition underscores the company’s deep capabilities in integration, data management, and AI‑driven transformation. As a Salesforce Solution Partner, Globant now joins...
Zendesk Announces Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Transformation
Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services to fast‑track AI‑driven contact‑center capabilities. The partnership includes a joint go‑to‑market strategy and positions Zendesk as AWS’s Customer Experience Partner of the Year (Technology) globally. By leveraging AWS’s cloud infrastructure...
SAS’ Leading Decision Intelligence Capabilities Now on Microsoft Fabric
SAS has announced that its cloud‑based Decision Builder solution is now generally available on Microsoft Fabric. The integration lets customers apply SAS’s decision intelligence models directly to data stored in Fabric’s lakehouse, without moving data. Users can create, test, and...
Brandpoint Launches AI Optimize ℠ to Empower PR Teams in the Era of Search Intelligence
Brandpoint, a Minneapolis‑based sponsored content firm, unveiled Brandpoint AI Optimize ℠, a suite of AI‑driven tools aimed at PR, marketing and communications teams. The platform leverages large‑language models and GEO‑targeted algorithms to improve search visibility and content relevance across digital channels....
Kofile Technologies Launches Kleio, a Next Generation Document Intelligence and Engagement Platform Powered by AWS
Kofile Technologies unveiled Kleio, an AI‑driven Document Intelligence and Engagement Platform built on Amazon Web Services. The solution automates classification, extraction, and secure access to public records, aiming to modernize government preservation and digital interaction. Kleio integrates Kofile’s existing digitization...
3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow
3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch...
Duck Creek Technologies Announces Veteran Enterprise Technology Leader Rajesh Raheja as Chief Technology Officer
Duck Creek Technologies has appointed veteran AI‑focused cloud leader Rajesh Raheja as its new Chief Technology Officer. Raheja, who brings more than two decades of experience in artificial intelligence, cloud architecture, and enterprise platforms, will steer the company’s global technology...
GIBO Signs Core Partnership Agreement with Ricloud, a NVIDIA Cloud Partner
GIBO Holdings Limited, an AI‑generated animation platform, has signed a Core Partnership Agreement with Ricloud AI Inc., a global AI cloud infrastructure provider and NVIDIA Cloud Partner. The deal gives GIBO access to Ricloud’s high‑performance GPU‑powered data centers across Southeast...
Reality Defender and Law & Forensics Partner to Protect Legal Sector From Deepfake Fraud
Reality Defender, an award‑winning deepfake detection platform, has entered a strategic partnership with Law & Forensics, a global legal‑engineering firm. The collaboration embeds Reality Defender’s forensic‑grade AI verification directly into law‑firm workflows, enabling real‑time identification of synthetic audio, video, and...
SharpenCX and Ytel Merge to Deliver a Unified, AI-Powered Customer Experience Platform
SharpenCX, a provider of AI‑driven contact‑center solutions, announced its merger with Ytel, a California‑based cloud communications firm. The combined entity will launch a unified CX platform that merges SharpenCX’s intelligent agent technology with Ytel’s outbound capabilities, including programmable voice, messaging,...
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
Eagle Eye, a SaaS and AI platform for loyalty and omnichannel marketing, announced a series of executive promotions across its Asia‑Pacific operations. Caitlin Stephens was elevated to Chief of Staff, joining other newly appointed regional leaders. The changes come as...
Preciso Goes Where the AI Action Is With New Shenzhen Tie-Up
Bid‑smart adtech company Preciso announced a strategic alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining as an official vice‑president enterprise member. The partnership links Preciso to Shenzhen, one of the world’s premier AI hubs, giving it direct access...
Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format
Domino’s Pizza, Samsung Ads, and agency Havas launched Europe’s first campaign using Samsung Ads’ GameBreaks interactive ad unit on connected‑TV. The format replaces traditional video spots with a playable trivia game that asks pizza‑related questions. Early metrics show the ad...
Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform
AiPPT.com unveiled its fully upgraded platform, positioning it as a next‑generation AI‑native workstation for professionals, educators, and digital creators. The new suite embeds advanced generative AI models and multimodal creation tools that handle text, images, audio, and video within a...
Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy
Linkhome Holdings unveiled Linkhome AI Ads, an artificial‑intelligence‑driven advertising platform that leverages the company’s multimodal real‑estate AI model. The service introduces a novel "Pay for Closing" pricing structure, where advertisers pay only when a transaction closes. This launch is a...
PaayaTech Announces Rebrand of CorpSync with New Identity and Standalone Website
PaayaTech has officially rebranded its flagship enterprise platform CorpSync, unveiling a fresh visual identity and a dedicated website. The solution continues to automate Outlook email signatures, legal disclaimers, and contact synchronization for large organizations. The rebrand highlights rapid adoption across...
BigID Launches Agentic AI Remediation to Help Security Teams Act Faster and Cut Risk at Scale
BigID unveiled Agentic AI Remediation, an AI‑driven tool that automates data‑exposure fixes for security analysts and data owners. The capability leverages real‑time data intelligence to suggest and execute remediation actions, cutting the time needed to address alerts. By integrating with...
PageProof Launches Adobe Express Add-On for Fast and Structured Creative Approvals
PageProof has released a new add‑on that embeds its online proofing platform directly into Adobe Express. The integration lets creative teams capture feedback, manage version control, and run structured approval workflows without leaving the Express environment. Designed for enterprises, agencies,...
IQuanti and Profound Partner to Advance Organic Search in the AI Era
iQuanti and Profound have formed a strategic alliance to launch a full‑funnel Answer Engine Optimization (AEO) platform, also dubbed Generative Engine Optimization (GEO). The partnership merges iQuanti’s data‑driven marketing analytics with Profound’s AI visibility intelligence, creating a solution that measures...
VidAU.ai: Pioneering the Next Chapter of AI-Driven Video Marketing at Affiliate World Asia 2025
VidAU.ai showcased its AI‑driven video marketing suite at Affiliate World Asia 2025. The company introduced a new AI Agent that automatically generates, localizes, and optimizes video ads for affiliate partners. With digital video accounting for over 70% of internet traffic...
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
VizSense, a Boston‑based AI influencer agency, has teamed up with holographic storytelling pioneer Geminai to launch AI‑powered interactive holograms for brand campaigns. Both companies are women‑led, underscoring a growing leadership shift in deep‑tech marketing. The partnership enables influencers and celebrities...
LightMatrix Technology Unveils Aibox, a Glasses-Free AI-Powered 3D Digital Photo Frame — Launches Globally on Amazon
LightMatrix Technology has introduced Aibox, an AI‑powered, glasses‑free 3D digital photo frame that instantly converts ordinary 2D photos and videos into depth‑rich spatial displays. The device leverages proprietary AI algorithms to generate depth maps and projects them on an autostereoscopic...
TwelveLabs Launches Its Most Powerful Video Understanding Model, Marengo 3.0 on TwelveLabs and Amazon Bedrock
TwelveLabs unveiled Marengo 3.0, its most advanced video‑understanding foundation model, at AWS re:Invent. The model claims human‑level comprehension of visual, audio, and textual streams while scaling to enterprise workloads. Marengo 3.0 is now available through TwelveLabs’ platform and Amazon Bedrock,...
Deepgram Launches Streaming Speech, Text, and Voice Agents on Amazon SageMaker AI
Deepgram announced a native integration with Amazon SageMaker AI, delivering streaming speech‑to‑text, text‑to‑speech, and voice‑agent capabilities as real‑time SageMaker endpoints. The solution provides sub‑second latency and enterprise‑grade reliability directly through the SageMaker API, eliminating the need for separate infrastructure. By...
Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation at Scale
Retool announced a multi‑year strategic collaboration agreement with Amazon Web Services to embed its enterprise AppGen platform into AWS’s cloud ecosystem. The partnership will deliver deep integrations that let developers build secure, AI‑powered internal applications faster, leveraging generative AI models...