MarTech Series
MarTech Series - Marketing technology insights and industry trends
Voice Convert AI Launches Solution for Personalized Lead Engagement and Campaign Outreach
Voice Convert AI launched an AI‑driven voice agent platform that automates lead engagement, after‑hours inquiries, and campaign outreach for small and medium businesses. The service prioritizes high‑value prospects while the AI warms low‑priority leads, and includes managed setup, performance guarantees, and additional functions such as receptionist duties and database management. Co‑founder Luke Tadich, a 2024 Australian Young Entrepreneur of the Year, says the platform will pay for itself within a month, with free management until ROI is achieved. Early adopters can expect personalized phone interactions instead of generic emails, boosting conversion rates.
Bryj Appoints James Colgan CEO to Shape the Future of AI-Powered Mobile Marketing
Bryj announced James Colgan as its new chief executive officer, tapping his track record of scaling Outlook Mobile, Slack and Spendesk. Colgan will steer Bryj’s AI‑powered platform that lets marketers build, launch and grow native iOS and Android apps without engineering bottlenecks....
TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc announced the general availability of Arc, an AI‑powered privacy‑management platform designed for modern compliance teams. At its core is Arc Intelligence, a purpose‑built AI layer that leverages advanced language models and TrustArc’s 28‑year expertise, backed by the Nymity Research...
Digital Accelerant Introduces a New Standard for Interactive Video Business Cards and Lead Capture
Digital Accelerant unveiled its Interactive Video Business Card platform, a mobile‑first solution that replaces static paper cards with branded video experiences delivered via QR code, NFC or direct links. The platform captures prospect attention in real time, provides instant access...
Brew City Marketing Launches AI Refresh Program for AI Search, Google AI Overviews & ChatGPT Visibility
Brew City Marketing, a Milwaukee digital agency, launched its AI Refresh Program to upgrade websites for AI‑driven search platforms like Google AI Overviews, ChatGPT, and voice assistants. The 2‑ to 3‑week service improves site speed, structured data, and credibility without...
AdFlow Commerce Announces Premier Partnership with Qode Media SEO Toronto, A Leading Canadian AI SEO & GEO Agency
AdFlow Commerce, an AI‑driven product‑feed and Google Shopping platform, announced a premier partnership with Qode Media SEO Toronto, a leading Canadian AI SEO and GEO agency. The collaboration gives Qode Media priority access to AdFlow’s automated attribute completion, custom labeling,...
Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory
Lionsgate announced an exclusive partnership with FreeWheel, making its premium FAST inventory accessible through the FreeWheel SSP. The deal covers more than 30 U.S. FAST channels, including flagship MovieSphere and the 50 Cent Action channel, and allows both direct and programmatic...
Laserfiche Is a Leader in Info-Tech Research Group’s Enterprise Content Management – Enterprise Data Quadrant
Laserfiche has been named a Leader in Info‑Tech Research Group’s Enterprise Content Management – Enterprise Data Quadrant, earning a composite score of 9.1. The vendor topped the quadrant for product features and customer satisfaction, backed by more than 400 user...
How Can Martech Teams Combine AI SEO And Digital PR To Dominate First-Page Rankings?
MarTech teams must fuse AI‑driven SEO with digital PR to thrive in today’s AI‑centric SERPs. Google now prioritizes entity authority, trust signals, and multi‑surface visibility over simple keyword matches. Integrated platforms enable AI to spot content gaps, while PR secures...
Automation Anywhere Reports Strong Q3 With Record Bookings as Enterprises Accelerate Adoption of Agentic Process Automation and Agentic Solutions
Automation Anywhere posted a record‑breaking third‑quarter, with AI‑driven bookings surging 45% year‑over‑year and representing more than 70% of total bookings. Remaining performance obligations rose over 20%, underscoring deepening customer contracts, while the company maintained non‑GAAP profitability and strong free cash...
GoDaddy’s New ANS Marketplace Tells You Which AI Agents You Can Trust
GoDaddy unveiled the Agent Name Service (ANS) Marketplace, a platform that lists ANS‑verified AI agents and displays trust signals for each. The marketplace launches with five demo agents—including a Brand Advisor and a Home Page Advisor—designed for small‑business workflows. GoDaddy...
KNOREX Launches White-Label Solutions to Power Live Commerce Advertising
KNOREX announced a white‑label solution built on its XPO platform to power advertising on a fast‑growing live commerce ecosystem. The offering delivers AI‑driven real‑time ad automation, audience intelligence, and measurable conversion tracking within live video streams. By enabling personalized campaigns...
IHeartMedia and Viant Partner to Unlock Addressable Audio at Scale
iHeartMedia and Viant Technology announced a strategic integration that links Viant’s AI‑powered programmatic platform with iHeart’s extensive audio inventory, including podcasts, streaming, and broadcast radio via Triton Digital. The partnership enables advertisers to launch addressable, data‑driven campaigns across the full...
Ascend.io Introduces Agentic Analytics Engineering with Dbt Core Integration
Ascend.io announced native support for dbt Core within its Agentic Data Engineering platform, adding AI‑driven orchestration and incident response. The integration lets teams run existing dbt projects while leveraging Otto, an AI agent that automates model creation, optimization, and troubleshooting....
Horizon Media Launches HorizonOS, Industry’s First Operating System Built on an Open Ecosystem of Partners
Horizon Media unveiled HorizonOS, the first open operating system for marketing, paired with HorizonOS Labs to accelerate technology pilots into scalable client solutions. Founding partners Orkin and Tropical Smoothie Café join a growing ecosystem of data, activation, creative, and analytics...
Attain Integrates With dentsu.Connect Platform
Attain, a permissioned commerce data platform, has integrated its real‑time, deterministic purchase dataset with dentsu’s technology suite, dentsu.Connect. The integration embeds Attain’s verified consumer purchase signals directly into dentsu’s identity graph, allowing advertisers to plan and activate outcome‑driven campaigns across...
Amperity Unveils AI Solutions that Turn Traveler Data Into Real-Time Insight and Action
Amperity announced two new AI‑powered solutions, Amperity for Hotels and Amperity for Airlines, designed to consolidate fragmented guest data into real‑time, actionable traveler profiles. The platforms use AI‑driven identity resolution and continuous activity streams to deliver instant personalization at every...
Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch
Darwin CX closed 2025 with a suite of high‑impact initiatives, including the launch of its Agentic AI Assistant Charlie, sold‑out evolve conferences in New York and Hamburg, and the release of a bilingual industry book on subscriber enterprise transformation. CEO Liam...
Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch
Clinch has launched Predict IQ Scores™ within its Flight Control platform, offering AI‑powered predictive scoring of creative assets before campaigns go live. The first product, Predict IQ Attention Score™, is powered by Adverteyes and evaluates how well ads will capture audience attention...
Commvault Partners with Pinecone, Fortifying Enterprise AI Stacks Against Emerging Threats
Commvault announced a partnership with vector‑database provider Pinecone to deliver cyber‑resilience for enterprise AI workloads. The joint solution adds immutable backups and point‑in‑time recovery for vector retrieval data that powers retrieval‑augmented generation (RAG) applications. It runs on Commvault Cloud across...
Nissan Selects IPfolio From Clarivate
Nissan Motor Co. has chosen Clarivate’s IPfolio platform to modernize its intellectual‑property management. The cloud‑based solution will introduce advanced workflow automation, API‑driven integration, and analytics to streamline patent handling. Nissan aims to build a scalable IP management system that enhances...
GPT0.app Launches High-Accuracy AI Content Detector
GPT0.app unveiled an AI Content Detector that claims up to 99.7% accuracy in identifying AI‑generated text. The tool integrates with the platform’s existing writing suite, including the AI Humanizer, allowing users to both detect and refine content. It targets educators,...
10to1PR Launches IVY Press Room, Its Answer to GEO (SEO for AI)
10to1PR has launched IVY Press Room, an AI‑optimized press‑room platform that converts client announcements into question‑and‑answer formats for generative AI consumption. The service leverages the firm’s GEO (Answer Engine Optimization) strategy, aiming to become the direct answer in AI queries...
Wondershare Releases EdrawMax V15, Ushering in a New Era of AI-Powered Diagram Creation
Wondershare launched EdrawMax V15, an AI‑powered diagramming platform featuring the new Edraw Agent that creates and refines diagrams via natural‑language interaction. The release adds support for over 50 AI‑generated diagram types, integrates Google’s Nano Banana Pro for scientific visuals, and...
CreatorIQ Named a Leader in the IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises
CreatorIQ has been named a Leader in IDC’s 2025‑26 MarketScape for Worldwide Influencer Marketing Platforms targeting large enterprises. The report highlights the platform’s AI‑driven creator discovery, enterprise‑grade integrations, and comprehensive brand‑safety and compliance tools. IDC’s assessment underscores CreatorIQ’s strong product...
Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data
Semrush has introduced an official app within ChatGPT, allowing marketers to pull live Semrush data directly through conversational prompts. The integration leverages Semrush’s OpenAI SDK and Model Context Protocol, removing the need for custom API coding and enabling single sign‑on...
Archive Intel Adds Microsoft Dynamics 365 as Integration Partner, Enabling Automatic Contact Whitelisting for MS Ecosystem Users
Archive Intel announced a new integration with Microsoft Dynamics 365 that automatically imports and syncs business contacts for compliant text‑message archiving. The connection uses OAuth 2.0 to pull contacts from the CRM into Archive Intel’s AI‑driven platform, eliminating manual whitelisting across iMessage...
Innovid’s Feature Beat: New Social Power Tools for Marketers
Innovid’s latest Feature Beat introduces a suite of social‑media enhancements that bring Reddit, Meta Opportunity Score, Google CM360 integration, a cross‑publisher performance dashboard, and digital‑asset‑manager bulk uploads into its Social Ads Manager. The updates let marketers manage creative trafficking, campaign...
Akii Launches AI Engage to Train AI Search Engines on Brand Content
Akii introduced AI Engage, a platform that runs automated, geo‑targeted campaigns to teach AI search engines like Google AI Search, ChatGPT, Perplexity and Microsoft Copilot about a brand’s content and positioning. The service deploys queries from over 150 million residential IP addresses...
AdMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising
adMarketplace announced two senior hires to power its next‑generation native search advertising platform. John Nitti, a 25‑year industry veteran, joins as Global Chief Business Officer to drive commercial strategy, partnerships, and revenue growth. Sam Cox, former Amazon DSP product lead...
Pendo’s Agent Analytics Is Now GA, Helping Companies See and Optimize How Users Interact With Agents
Pendo announced the general availability of its Agent Analytics platform, now free to start, giving enterprises a dedicated tool to measure AI agent performance, usage, and business impact. During beta, dozens of customers, including Pushpay, used the solution to surface...
Kharon and Digital Science Launch Integration to Strengthen Research Security
Kharon and Digital Science have announced a strategic integration that embeds Kharon’s sanctions, export‑control and affiliation risk intelligence into the Dimensions Research Security platform. The joint solution lets universities, funders and government agencies automatically surface foreign affiliations of concern, export‑control...
As AI Accelerates How Fast Code Ships, Netlify Delivers the Production Tools Built for This AI Era
Netlify announced the general availability of three new platform capabilities—Observability, AI Gateway, and Prerender extensions—designed to streamline the post‑deployment phase of AI‑accelerated development. The features give developers real‑time insight into production behavior, simplify integration of multiple AI models, and ensure...
Optimizely Unveils New Research on AI-Powered Content Ecosystems
Optimizely released a new report revealing that today’s marketing ecosystem contains over 15,000 tools, a ten‑fold increase in the past 14 years. The study introduces the concept of “agentic content ecosystems,” where AI actively creates, shapes, and optimizes content across...
Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AI
Uberall, together with AthenaHQ, launched the industry’s first Generative Engine Optimization (GEO) Studio to make multi‑location brands AI‑ready. The platform lets brands monitor how AI systems view each location, generate structured, locally relevant content, and distribute it across Google Business...
Strata, a Strategic Communications Agency for Deep-Tech B2B Brands, Launches
Strategic communications agency Strata has launched to serve deep‑tech B2B brands, leveraging the founders’ decades of experience from Publitek and McClenahan Bruer. The firm employs an earned ecosystem approach that aligns media, analyst, social, and community channels to match how engineers...
Later Surpasses $2.4 Billion Annual GMV Run Rate and More Than $250 Million in Cumulative Creator Payouts, One Year After...
Later announced that its unified creator commerce platform now runs at a $2.4 billion annual GMV run rate, more than $1 billion higher than a year ago, and has paid over $250 million to creators since acquiring Mavely. The company highlighted a record...
Insightly CRM Introduces Conversational AI Copilot Built to Transform Mid-Market CRM Efficiency
Insightly announced Copilot, a generative AI‑powered assistant designed for mid‑market CRM users. The tool lets sales, marketing and customer‑success teams issue natural‑language commands to automate tasks, retrieve insights, and maintain data hygiene. By turning the CRM into a conversational partner,...
Vonage Deepens Native Contact Center with Salesforce’s Agentforce Voice Integrations
Vonage announced a native integration of its Contact Center with Salesforce’s Agentforce 360 voice AI, creating a single AI‑powered platform for voice and digital interactions. The solution combines Vonage’s skills‑based routing and network APIs with Salesforce’s Agentforce Voice, enabling automated fraud...
Mundial Media Taps National Political Strategy Leader Junelle Cavero Harnal to Lead AI-Driven Political Campaign Division
Mundial Media announced the hiring of Junelle Cavero Harnal, a veteran political strategist, to head its new AI‑driven political campaign division. The move positions the company to serve electoral campaigns, advocacy groups, and nonprofits ahead of the 2026 midterms and...
Persistent and DigitalOcean Announce Strategic Partnership to Advance Accessible, Scalable and Secure AI
Persistent Systems and DigitalOcean have forged a strategic partnership to run Persistent’s SASVA AI platform on DigitalOcean’s Gradient AI Agentic Cloud. The collaboration promises to make artificial intelligence more accessible, scalable, and secure for enterprises and developers by combining Persistent’s...
ClaimScore Rebrands as Covalynt, Expanding Data Science Platform for Complex Litigation
ClaimScore has rebranded as Covalynt, shifting from a single fraud‑detection tool to a full‑service data‑science platform for complex litigation. The new suite includes ClassResolution, DeepValidation, an expanded ClaimScore engine, and Bespoke Data Solutions, covering the entire case lifecycle from discovery...
WORK-SELF Launches the World’s First Identity-Led Career Operating System Powered by Agentic AI
WORK‑SELF unveiled the world’s first identity‑led Career Operating System, powered by agentic AI, to serve as a persistent career co‑pilot for individuals and coaches. Unlike traditional job‑matching tools, the platform begins with a user’s identity, values, energy patterns, and strengths,...
How AI Can Lead To A More Valuable And Creative Advertising Industry
Artificial intelligence is reshaping advertising by slashing production costs, expanding access, and automating asset selection, while reinforcing creativity as the sector's core moat. McKinsey estimates generative AI could unlock $2.6‑4.4 trillion across industries, and Gartner predicts agentic AI will resolve 80%...
Prep Edu – A Pioneering AI-Powered Language Learning Platform in Asia
Prep Edu, an AI‑driven language learning platform, has surpassed one million users across Asia and boasts a 90% success rate in achieving target test scores. The service delivers personalized study plans, virtual speaking and writing rooms, and a 24/7 AI...
New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps
GeekyAnts unveiled Vibecode DB, an open‑source database abstraction layer that lets developers write queries once and run them on SQLite, Supabase, Firebase, or REST APIs via a plug‑in adapter model. The platform’s adapter‑based architecture decouples application logic from specific data stores,...
Dimensional Insight Named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI
Dimensional Insight was named a Strong Performer in Gartner’s 2025 Voice of the Customer for Analytics and Business Intelligence Platforms. The recognition is based on at least 20 verified peer reviews and 15 capability ratings collected through September 2025. Customers across...
IAS Launches ‘IAS Agent’ Enabling Marketers to Surface Deep Campaign Insights in Real-Time and Increase Ad Performance
Integral Ad Science unveiled IAS Agent, an AI‑powered assistant designed to surface deep campaign insights in real time. Built on fifteen years of proprietary data, the tool offers explainable AI recommendations directly within the IAS user interface. Early tests show...
ID.me Announces Contract with CMS to Advance Access, Security, and User Experience on Medicare.gov
ID.me has secured a contract with the Centers for Medicare & Medicaid Services to provide a secure, single‑sign‑on identity solution on Medicare.gov beginning early 2026. The digital identity wallet, already trusted by over 157 million users and 80 million verified to federal...
Czech TV Elevates Video Streaming with Harmonic
Czech Television has partnered with Harmonic to replace outsourced video‑streaming services with the company’s XOS Advanced Media Processor. The cloud‑native, AI‑driven solution enables in‑house transcoding, multi‑profile generation, subtitle insertion, and enhanced audio for accessibility. By moving processing internally, Czech TV...