MarTech Series - Marketing technology insights and industry trends

GameSquare Holdings, Inc. announced it has entered into an asset purchase agreement to acquire the assets of TubeBuddy from BENlabs, issuing 5 million shares of Series A‑2 Preferred Stock to BENlabs as consideration. The acquisition adds an AI‑enabled creator technology platform to GameSquare’s ecosystem, aiming to boost its revenue and EBITDA in 2026.

AUI, the creator of the neuro‑symbolic AI model Apollo‑1, announced it has acquired Quack AI, a developer of AI agents for customer service. The deal will double AUI’s R&D team in Tel Aviv and integrate Quack AI’s technology into AUI’s...

Caterpillar Inc. announced it has completed the acquisition of RPMGlobal Holdings Limited, an Australian mining software firm. The deal expands Caterpillar’s data‑driven mining technology portfolio, integrating RPMGlobal’s solutions across the mining value chain. The agreement was first announced in October...

Canary Technologies, the leading hotel guest management platform, announced the acquisition of OpenKey, a pioneer in mobile key solutions for hotels. The deal broadens Canary's AI‑powered Guest Management System with expanded mobile key support and door lock compatibility, enhancing digital...
ActiveCampaign announced it has acquired Feedback Intelligence, an AI evaluation and analytics platform that turns raw conversations into actionable insights. The deal will boost ActiveCampaign’s Active Intelligence AI engine, enhancing autonomous marketing workflows for its customers. Feedback Intelligence’s founder and...

xpln.ai, a next‑generation attention measurement platform, announced it has raised $8 million to support its expansion into North America, appointing Gina Cavallo as its U.S. chief revenue officer. The new capital will accelerate commercial operations and help U.S. advertisers leverage attention‑based...

Mistplay announced a definitive agreement to acquire the Connected Rewards platform and related assets from Mobivity Holdings Corp., expanding its LoyaltyPlay business. The acquisition, expected to close in early Q1 2026, will enhance brand loyalty gamification for mobile gamers and...
Copeland, a global provider of compression technologies, announced it will acquire Bueno Analytics, an Australian SaaS firm specializing in AI-powered building analytics and energy management. The acquisition aims to integrate Bueno’s platform with Copeland’s HVAC solutions to deliver advanced data-driven...
OnePlan, a global leader in strategic portfolio management, announced the acquisition of smart360, a provider of enterprise architecture and application portfolio management solutions. The deal, unveiled at the OnePlan Empower Conference in Las Vegas, aims to combine the two platforms...
impact.com announced a strategic corporate investment in Evertune, an AI marketing startup specializing in Generative Engine Optimization. The partnership aims to integrate Evertune’s technology into impact.com’s platform, though the investment amount was not disclosed. The deal was revealed in a...

UserTesting, a leading enterprise customer insights provider, announced the acquisition of User Interviews, a participant recruitment platform. The deal merges UserTesting’s insights technology with User Interviews’ extensive panel to deliver a comprehensive AI-powered customer insights solution for enterprises. Financial terms...

WP Engine, a global web enablement company, announced the acquisition of Big Bite, an enterprise agency known for advanced editorial tools used by major media brands. The deal will integrate Big Bite’s publishing expertise into WP Engine’s engineering organization, enhancing...

HCLSoftware, the software division of HCLTech, announced its intent to acquire Jaspersoft, the embedded analytics business unit of Cloud Software Group. The acquisition aims to boost HCLSoftware's Data & AI portfolio with AI‑powered, pixel‑perfect reporting capabilities. Deal terms were not...

Adform announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group, to expand its omnichannel media‑buying platform with strong DOOH expertise in the DACH region. The deal, slated to close on December 31, 2025, will integrate Splicky’s local...

Automation Anywhere announced the acquisition of Aisera, expanding its AI-driven Agentic Process Automation suite. The deal, disclosed in the company's Q3 results release, aims to deepen automation capabilities across ITSM, HR, and customer service. Financial terms were not disclosed.
partnrUP announced the acquisition of Novel, a Shopify video app that enables brands to deploy UGC and influencer video on their storefronts. The deal integrates Novel's shoppable video capabilities with partnrUP's AI‑driven creator workflow, aiming to automate content distribution and...
Predictive advertising firm Cadent announced the acquisition of VuePlanner, a YouTube video‑ad planning and measurement platform, to broaden its total‑video capabilities across linear, CTV and YouTube. The deal integrates VuePlanner’s AI‑driven media‑intelligence tools into Cadent’s offering, enhancing advertisers’ ability to...
ZS, a global management consulting and technology firm, announced the acquisition of Salesforce consulting partner Torrent Consulting. The deal aims to combine ZS's healthcare expertise with Torrent's multi‑cloud Salesforce capabilities to accelerate AI‑driven solutions for patients, providers, and life‑sciences organizations.
Harmonic announced it will sell its video business to MediaKind for an all‑cash consideration of approximately $145 million. The transaction, pending completion, will sharpen Harmonic’s focus on broadband while expanding MediaKind’s video portfolio. A conference call confirmed the deal on December 8, 2025.
Semify, a white‑label digital marketing software provider, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting platform. The deal expands Semify's AI optimization capabilities and broadens its international market reach. Financial terms were not disclosed.
Seattle‑based startup Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The funding will fuel the expansion of its AI‑driven performance‑marketing platform that promises up to 50% lift...
Trozzolo Communications Group announced it has acquired Midan Marketing, a full‑service agency serving the meat industry. The deal expands Trozzolo's marketing communications reach into the fast‑growing meat and agriculture sectors, enhancing service depth for both firms' clients.
Tata Communications announced the acquisition of a 51% stake in Commotion Inc., an AI-native enterprise SaaS platform. The deal aims to accelerate AI integration across Tata Communications' Digital Fabric and Customer Interaction Suite offerings.
Barcelona‑based Titan Operating System (Titan OS) announced a €50 million Series A round led by Highland Europe, with participation from Mangrove Capital Partners and other investors. The funding will support the rollout of its independent Connected TV operating system across Europe,...
Louder.ai has launched a $1.5 million capital raise to scale its patented, crowdfunded digital advertising platform. The fresh funding will support product development and market expansion, positioning the company for accelerated growth in the ad tech space.
MineOS announced the completion of the sale of its consumer privacy business to McAfee, marking a strategic shift toward enterprise-focused AI‑driven privacy and risk management. The transaction, disclosed on November 25, 2025, enables MineOS to concentrate on its autonomous platform...
Ooma announced a definitive agreement to acquire Phone.com, aiming to add roughly 87,000 business users and boost its SMB communications portfolio. The cash transaction is expected to generate $22‑23 million in annual revenue and $1‑1.5 million in adjusted EBITDA for...

Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, to combine their Sitecore MVP talent and AI expertise. The deal creates a leading SitecoreAI experience practice in North America, expanding Verndale’s digital experience capabilities. Deal terms were not disclosed.

BearingPoint launched BeMind, an AI‑powered end‑to‑end platform designed to accelerate SAP transformation projects. After an 18‑month development and testing in more than 20 real‑world implementations, the tool claims to cut effort and project timelines by 20‑30 percent while boosting deliverable...

A Goodfirms survey released on November 20, 2025 found that 96% of businesses are already using large language models such as ChatGPT, Google Gemini and Perplexity for content creation, with 55% fully integrating LLMs into their marketing workflows. The study...

Brands across sectors are shifting from muted, neutral identities to bold, character‑driven branding to cut through the information overload that modern consumers face. The article highlights how vivid color palettes, distinctive typography, and a clear, confident tone create a "spice...

A new Adobe survey of 300 marketers and 700 consumers finds that while 97% of marketers believe personalized content at scale is achievable, two‑thirds consider the journey daunting. The main obstacles are exploding content volume, creative bottlenecks, and limited real‑time...

Readymode® announced the launch of Agentforce, an AI‑powered chat integrated into its outbound sales engagement platform, offering 24/7 first‑line support directly within the product. The tool provides real‑time, contextual assistance for tasks such as troubleshooting, call‑cadence optimization, and account settings,...

RealtyAds released a new report, “The Class A Office Leasing Report: How AI Delivered Measurable ROI,” showing that AI‑driven, CRE‑specific digital marketing generated $874 in return for every $1 spent on Class A office assets in 2025. The data, covering $5.56 B...

Tamr announced Curator Hub, a new AI‑native master data management module that pairs LLM‑based agents with human‑in‑the‑loop oversight to resolve the toughest 5% of data‑quality issues. The platform automates bulk data mastering while the Hub provides a prioritized issue queue,...

Genesys Cloud’s AI‑powered Experience Orchestration platform has helped Aterian, the multibrand consumer products maker behind Squatty Potty, cut its cost of ownership by 65% while reducing average handle time by roughly 25%. By unifying channels across Amazon, Walmart, eBay, Temu and...
KERV.ai announced a Series B financing round led by Coral Tree Partners, raising an undisclosed amount to accelerate its AI‑powered contextual commerce media platform. The new capital will fund product expansion, scaling of its real‑time recommendation engine, and entry into...
AVOXI has launched a proactive service SaaS that leverages artificial intelligence to monitor its voice communication channels and identify issues before customers experience them, achieving a 97% detection rate. The platform continuously analyzes call quality metrics, network latency, and error...

Rivvit Inc. announced the launch of an AI‑powered virtual analyst that lets investment managers query portfolios, documents and reports through natural language conversation, eliminating the need for manual queries or dashboard building. The tool leverages Rivvit’s unified, governed data foundation...
Omada has been named both a Leader and an Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA). The dual recognition highlights Omada’s strong market presence and its recent innovations in identity management solutions. QKS Group’s...
SymphonyAI has been admitted to the UK Financial Conduct Authority’s Supercharged Sandbox, a regulatory test‑bed designed to accelerate responsible fintech innovation. The firm will pilot AI‑driven solutions for compliance, risk monitoring and customer onboarding under relaxed regulatory constraints, while providing...

Sendbird Inc. announced the launch of Delight.ai, the first branded AI concierge that leverages long‑term memory to provide persistent, omnichannel customer interactions across chat, voice, SMS, email and social. Built on Sendbird’s Trust OS, the platform stores conversation history, anticipates...

Caylent, an AWS Premier Tier Services Partner, launched Caylent Accelerate™ for Application Modernization, a new agentic‑fleet‑driven system that uses AI agents coordinated by expert architects to rewrite and refactor legacy applications on AWS up to four times faster than traditional...

Iron Software says demand for its IronPDF C# PDF generator has surged as new AI liability and transparency regulations force companies to create immutable, legally defensible records of AI‑generated content. The tool offers PDF/A compliance, cryptographic signatures, metadata embedding and...

Telmai, an AI‑powered data observability platform, announced a partnership with Microsoft to launch Data Reliability Agents for Microsoft Fabric and OneLake. The agents continuously monitor, validate, and enrich structured, semi‑structured, and unstructured data as it lands in OneLake, delivering real‑time...

StartupWind, Inc. launched the MarketEngine AI SEO Platform, an agentic AI solution aimed at mid‑market companies that promises to generate organic traffic up to ten times faster and cut SEO costs by as much as 75 percent. The platform deploys...
KERV.ai announced a Series B round led by Coral Tree Partners, aimed at scaling its AI-driven contextual commerce media platform. The fresh capital will support product development, market expansion, and hiring across its B2B SaaS operations.

OpenText unveiled its AI Data Platform (AIDP) at OpenText World 2025, a unified, governed data‑and‑AI framework that supports multi‑cloud, multi‑model and multi‑application deployments and powers secure AI agents called Aviators. The platform includes a no‑code Aviator Studio, Knowledge Discovery tools,...

WEKA unveiled its next‑generation WEKApod appliances, positioning the Prime model as a mixed‑flash solution that delivers 65% better price‑performance, 4.6‑fold capacity density and up to 68% lower power per terabyte, while the Nitro variant doubles performance density with 800 Gb/s throughput...
Optrua, a Microsoft partner specializing in Dynamics 365 Sales and Power Platform solutions, today announced a strategic rebrand centered around its new tagline: “Smarter Systems. Better Sales.” This shift reflects Optrua’s commitment to helping mid-sized businesses modernize CRM and sales...
Modcon Systems Ltd. announced the launch of Modcon.AI, a next‑generation platform that feeds live data from its in‑situ process analyzers into artificial‑intelligence models for closed‑loop optimization. The system targets complex operations in refineries, petrochemical complexes and emerging green‑hydrogen facilities, promising...
Ascend brings agentic data engineering to the DuckDB ecosystem, automating pipelines on MotherDuck’s serverless platform Ascend, the agentic data engineering platform, announced support for MotherDuck, enabling teams to build and manage fully automated data pipelines on DuckDB’s serverless analytics platform....
LeapXpert, the leader in responsible business communication, announced a partnership with Iron Bow Technologies, a leading federal IT solutions provider, to deliver secure, compliant, and modern messaging solutions across U.S. government agencies. As federal teams modernize collaboration, the challenge isn’t...
Partnership expands access to Rimes’ governed investment data through Databricks’ Delta Sharing protocol, accelerating AI-ready data delivery for financial institutions Rimes, a leading provider of enterprise data management and investment intelligence solutions to the global investment community, announced a partnership...
Aria and ServiceNow extend collaboration to streamline how enterprises acquire their end-to-end order-to-cash solution, enabling faster and simpler adoption across industries Aria Systems, the leader in AI-powered billing automation, announces an expanded partnership with ServiceNow designed to simplify how enterprises...
DitchCarbon, a climate‑data platform that helps enterprises decarbonize their supply chains, is now listed on AWS Marketplace, allowing organizations to purchase and deploy the solution directly through their existing AWS accounts. The service delivers audit‑ready supplier emissions data and integrates...
CGI, one of the largest independent technology and professional services firms in the world, announced significant project milestones at government organizations across Florida that have deployed CGI Advantage®, a unified ERP platform that delivers efficient financial operations, automates budget processes, streamlines...
Hybrid customer experience platform unites AI-powered automation, flexibility, and control to elevate every touchpoint while ensuring security and data sovereignty Mitel, a global leader in business communications, introduced Mitel CX 2.0, the next evolution of its customer experience (CX) platform,...
Salesforce , the world’s #1 AI CRM, announced it has completed its acquisition of Informatica, a leader in enterprise AI-powered cloud data management. The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality and privacy, metadata management,...

Zoho Corporation unveiled a major upgrade to its Zoho One suite, now covering 50 integrated applications used by more than 75,000 customers, with an average of 22 apps per client. The redesign introduces a unified user experience through customizable "Spaces,"...

GetVocal announced a $26 million Series A round led by Creandum, bringing its total funding to $30 million, to accelerate its AI‑driven customer‑experience platform across Europe. The Paris‑based startup, founded in 2023, serves 23 markets and counts brands such as Vodafone, Glovo and...

ActiveCampaign’s VP of Product Marketing Jackie Palmer said the company has become an AI‑first, outcome‑oriented platform, rolling out its Active Intelligence engine and Workspace to all plan tiers, adding a native WhatsApp channel, 30+ new AI agents and a remote...

Box Inc. and Amazon Web Services have signed a multi‑year strategic collaboration to embed AWS generative AI services into Box’s Intelligent Content Management platform. The partnership will deliver new Box AI agents powered by Amazon Bedrock, multimodal analysis via Nova...

GetVocal, a Paris‑based provider of enterprise conversational AI, announced a $26 million Series A round led by Creandum with participation from Elaia and Speedinvest. The funding will boost product development, market expansion and hiring across Europe, reinforcing its mission to deliver...

Qualtrics’ 2026 Market Research Trends report finds that research teams that adopt purpose‑built AI tools—such as synthetic data generators, conversational analytics, and agentic AI—are four times more likely to retain organizational influence and capture larger budgets than teams relying on...

Weblish has introduced a subscription‑based, platform‑first agency that gives small businesses a free, conversion‑focused website plus fully managed SEO, social media, email marketing and reputation management, all delivered through a self‑service dashboard without meetings or retainers. The free‑website offer serves...

Hydrolix announced CDN Insights, a real‑time observability solution that aggregates and analyzes data from five major CDNs—Akamai, Cloudflare, Amazon CloudFront, Tencent and Fastly—covering over 65% of global video bits. The platform ingests terabyte‑to‑petabyte‑scale logs with sub‑second query performance and 25‑50×...

Alembic Technologies announced a $145 million Series B and growth round, led by Prysm Capital and Accenture, that lifts its valuation 15.7‑fold from the Series A. The capital will fund rapid scaling of its Causal AI decision engine, including the deployment of a...

A new cross‑industry survey by the Association of Certified Fraud Examiners (ACFE) and SAS reveals that 77 % of anti‑fraud professionals have seen a surge in deep‑fake social‑engineering attacks over the past two years, and 83 % expect a 28‑55 % rise in...

Infosys announced an AI‑First Global Capability Center (GCC) model that bundles its Agentic Foundry, EdgeVerve AI Next platform and Topaz AI services to help enterprises set up and transform GCCs into AI‑driven innovation hubs. The end‑to‑end offering covers strategy, site...
LawSEO, the SEO‑for‑lawyers firm, unveiled a new 90‑day Roadmap designed to boost law firms' visibility in AI‑driven search results. The offering expands on its recent blog “AI Search Optimization for Law Firms: GEO, AEO, and AI SEO Explained,” and combines...

TrueIGTech unveiled a modular, AI‑driven software suite aimed at online casino operators, promising unmatched scalability, security and performance through cloud‑based, API‑first architecture. The platform integrates predictive analytics, fraud‑detection AI and optional blockchain features to enhance data integrity and regulatory compliance....

NetDocuments announced a 72% year‑over‑year increase in its Asia‑Pacific footprint, now serving more than 20,000 legal professionals across Australia, New Zealand, Singapore and Japan. The growth is driven by its intelligent DMS, which bundles the ndMAX Legal AI Assistant, an agentic...

Alembic Technologies announced a $145 million Series B and growth round, boosting its valuation 15.7× since Series A. The round was led by Prysm Capital and Accenture with participation from Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital and WndrCo, positioning Alembic as a...

billups, the world’s largest independent out‑of‑home technology and managed services firm, unveiled audrai, the first AI‑powered agentic system designed to automate planning, measurement and optimisation of OOH campaigns. Early deployments show up to 50% faster workflow, geospatial mapping cut from...

Frost & Sullivan named Basis the 2025 Customer Value Leader for the global demand‑side platform (DSP) industry, citing its AI‑powered platform that unifies the entire media campaign lifecycle across channels such as CTV, DOOH, streaming audio, podcasts, social and search....

Utah‑based AI‑native e‑learning startup Mindsmith announced a $4.1 million seed funding round to accelerate its corporate learning platform. The round was led by Next Frontier Capital with participation from WndrCo, Grix, and individual investors Aaron Skonnard and Karl Sun.

Automation Anywhere announced the acquisition of Aisera, expanding its AI‑driven automation portfolio with Aisera's conversational AI for ITSM, HR, and customer service. The deal, disclosed on November 4, 2025, aims to create a comprehensive agentic platform that can automate up...

Iozera announced an agreement to purchase a 4.5‑megawatt data center in Houston, Texas, which it will expand to a 10‑megawatt AI‑ready multi‑tenant facility. The acquisition, aimed at creating the first AI‑factory in a planned network, leverages NVIDIA GPUs and advanced...
ICARO Media Group, an AI‑focused media technology firm, announced the acquisition of LiftMedia for $15 million. The deal adds LiftMedia’s elevator‑screen advertising platform to ICARO’s digital‑out‑of‑home network, strengthening its AI‑driven DOOH capabilities across Europe.

Sublime Security announced a $150M Series C round led by Georgian, with participation from Avenir, 01A, Index Ventures, IVP, Citi Ventures, and Slow Ventures. The funding will accelerate the company’s agentic AI capabilities, expand its platform and global footprint.

RAEK Data, LLC has acquired the domain/business FirstPartyData.com to bolster its first‑party data, identity resolution (EchoID) and AI-driven marketing offerings. American Rebel Holdings, a strategic investor in RAEK, highlighted the transaction and its prior $1.5M investment in RAEK.

Moving Walls announced the acquisition of audience research firm Insightz Club and simultaneously launched Moving Walls Science, an AI‑powered intelligence suite to unify predictive audience insights across DOOH and connected media. The deal combines Moving Walls' DOOH platform with Insightz...

Responsive has acquired Australia-based Bidhive as part of its recent global expansion to bolster Strategic Response Management capabilities and broaden its SRM footprint. The acquisition complements Responsive's new Fall 2025 AI release and regional growth including offices in Coimbatore and...

Following Aisle Rocket's March 2024 acquisition of Manifest, the two firms have merged under the single brand Manifest to operate as an independent, full‑service agency focused on the middle of the customer journey. The combined agency consolidates Manifest's B2B content...
Caylent, an AWS Premier Tier Services Partner, has acquired Trek10 Inc., another AWS Premier Tier partner, to extend Caylent’s portfolio into managed services and strengthen end-to-end AWS offerings. The strategic acquisition aims to deepen AWS expertise and broaden customer managed-service...
Granicus has acquired Indigov, a provider of constituent relationship solutions for government agencies and elected offices, to expand its Government Experience Cloud and enhance constituent management capabilities. The deal combines both companies' technologies and expertise to strengthen civic engagement and...

Uniphore closed a $260 million Series F on 2025-10-22 at a $2.5 billion price, with strategic investments from NVIDIA, AMD, Snowflake, and Databricks alongside financial and sovereign investors such as NEA, March Capital, BNF Capital, National Grid Partners, and Prosperity7...

Moments Lab, an AI-driven video discovery company, completed a $24 million mid-year fundraising to support expansion into North American media, entertainment and brand markets and deepen product development for its Discovery Agent. The company appointed JP Maheu as board chairman...

Dialogue AI, an AI-native market research platform, closed a $6M seed round led by Lightspeed Venture Partners with participation from Seven Stars, Uncommon Projects, Tornante Company and angel investors. The funding will accelerate product development and go-to-market efforts for Dialogue's...

Mod Op has acquired Ascend Marketing to deepen its marketing automation, customer engagement, and account-based marketing capabilities, integrating Ascend’s data, martech, and ABM expertise into Mod Op’s end-to-end B2B service offering. Ascend’s leadership will join Mod Op’s executive team as...

CoreWeave disclosed a pending acquisition of Monolith AI as part of its ongoing expansion of AI-focused capabilities. The announcement was made alongside a product launch and references prior strategic acquisitions including OpenPipe and Weights & Biases.

MaintMaster has acquired Peoplegeist to integrate its AI-driven text analysis into MaintMaster's CMMS and OEE platforms, launching Manufacturing Intelligence to turn operator notes and work orders into actionable insights that reduce downtime and improve asset care.

Epiminds, a Sweden-founded startup building multi-agent AI marketing systems, announced a $6.6M seed round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The funding accompanies the company's public launch and will be used to expand...

Epiminds, founded by Elias Malm and Mo Elkhidir, announced a $6.6M seed funding round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The company will use the capital to expand its multi-agent AI marketing platform...
Pixelworks signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. to a special purpose entity affiliated with VeriSilicon. The transaction transfers ownership of the Shanghai semiconductor subsidiary from Pixelworks to VeriSilicon.
IBM signed a definitive agreement to acquire Cognitus, an SAP S/4HANA services provider with industry-specific, AI-powered solutions, to strengthen IBM's SAP capabilities across regulated sectors such as Aerospace & Defense, Energy & Utilities, and Manufacturing. The deal aims to accelerate...
Dreamdata closed a $55 million Series B round led by PeakSpan Capital with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital and Crowberry Capital to accelerate development of its AI-driven B2B marketing and go-to-market platform.
FullPAC announced the acquisition of Advocacy Lab LLC, adding the AI-optimized content-creation platform to its RoboCent voter-engagement suite. The deal aims to combine Advocacy Lab's AI templates with FullPAC's P2P messaging and targeting to deliver scalable, personalized campaign content ahead...