MarTech Series
MarTech Series - Marketing technology insights and industry trends
Learnie Partners with EZPZ Videos to Expand Access to Microlearning
Learnie announced a strategic partnership with Prositions’ EZPZ Video Library, integrating thousands of bite‑sized nanolearning videos into its mobile‑first community microlearning platform. The new library adds ready‑made content on leadership, communications, safety, HR compliance and technology, which organizations can customize for rapid rollout. Learnie’s CEO Pete Mastin highlighted the ease of use, while EZPZ President Tommy Russell emphasized meeting modern learner demand. The collaboration promises faster, more affordable workforce upskilling.
Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management
Dscout and HeyMarvin have launched an integration that links Dscout’s AI‑driven research workflows with HeyMarvin’s AI‑native insight repository. The connection automatically syncs study data, enabling natural‑language queries, real‑time trend spotting, and AI‑assisted question refinement. Researchers can now move from data...
Qualytics Announces Technology Partnership With Databricks to Deliver Proactive Data Quality for AI and Analytics on the Databricks Data Intelligence...
Qualytics announced a technology partnership with Databricks to embed its automated data‑quality platform directly into the Databricks Data Intelligence Platform. The integration runs natively on the lakehouse, generating up to 95% of quality rules automatically and delivering row‑level anomaly detection...
UserTesting Acquires User Interviews to Strengthen the Industry’s Most Comprehensive Customer Insights Solution for the AI Era
UserTesting announced the acquisition of User Interviews, merging its enterprise‑grade customer insights platform with the leading participant‑recruitment marketplace. The combined solution promises faster, larger‑scale access to millions of consumers, B2B professionals and niche audiences, bolstered by AI‑driven analysis tools. It...
NinjaOne Named a Leader in Gartner Magic Quadrant for Endpoint Management Tools
NinjaOne has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools, underscoring its cloud‑native, unified platform. The company highlights AI‑driven autonomous patch management, new FedRAMP, GovRAMP and Texas‑RAMP authorizations, and a customer base exceeding...
Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Ahrefs has expanded its Brand Radar product to track brand mentions on YouTube, TikTok, and Reddit, adding video and community monitoring to its existing AI‑driven visibility suite. The beta features scan video titles, descriptions and transcripts, and capture Reddit snippets...
CACTUS Achieves ISO/IEC 42001:2023 Certification for Responsible AI Management
Cactus Communications has earned the ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, making it one of the first companies worldwide to meet the new AI governance standard. The certification spans all Cactus brands, including the Paperpal AI writing...
Mundial Media Inks Exclusive U.S. Publisher Partnership with Grupo Reforma
Mundial Media has secured an exclusive U.S. digital advertising partnership with Grupo Reforma, bringing the Mexican publisher’s premium titles—Reforma, El Norte and Mural—into its AI‑driven, privacy‑first platform. The deal gives U.S. brands access to high‑engagement Spanish‑language and bicultural audiences through...
HawkSoft and Sonant Announce Voice AI Integration for Independent Insurance Agencies
Insurance agency management platform HawkSoft has partnered with Sonant to embed its voice AI directly into the HawkSoft system. The integration enables 24/7 call logging, automatic task creation, and note transcription without leaving the AMS. Sonant’s insurance‑specific AI understands P&C...
StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive...
StackAdapt’s 2026 State of Programmatic Advertising report shows marketers who consolidate tech and adopt AI outperform peers. Survey of 484 senior marketers and data from over 6,000 advertisers reveals top performers are four times more likely to unify platforms. While...
WP Engine Acquires Big Bite
WP Engine announced the acquisition of Big Bite, a premier enterprise agency known for building advanced editorial tools used by top media brands such as The Wall Street Journal and The Times. The deal will dissolve Big Bite’s agency operations,...
SponsorBase Launches Operating System for Content Creators
SponsorBase has unveiled an operating system built specifically for professional content creators to run their sponsorship businesses. The all‑in‑one platform replaces spreadsheets and disparate tools with a drag‑and‑drop Kanban tracker, AI‑powered contract analysis, automated deliverable reminders, and real‑time earnings analytics....
Infosys and AWS Collaborate to Accelerate Enterprise Adoption of Generative AI
Infosys and Amazon Web Services announced a strategic collaboration to accelerate enterprise adoption of generative AI. The partnership combines Infosys’ Topaz AI platform with AWS’s Amazon Q Developer and Bedrock services, aiming to automate software development, HR, sales and other...
Top 5 AI Tools for Content Creators Driving Efficiency in 2026
AI tools are becoming core infrastructure for content creators, with five solutions standing out in 2026. ChatGPT remains the go‑to platform for text planning and ideation, while iMini AI offers an all‑in‑one environment for image and video generation. Manus lets...
Father of Influencer Marketing Unveils AI-First Media Technology Company
Ted Murphy, the founder of influencer‑marketing platform IZEA, unveiled COEY at CES 2026 as an AI‑first media technology company. COEY aims to automate content creation at scale, predicting that half of all internet content will be AI‑generated by 2028—a milestone...
Pageproof Launches Finalfile.com, a Free Tool to Add and Verify Content Credentials for Creative Files
PageProof launched FinalFile.com, a free browser‑based tool that lets creatives and enterprises add and verify Content Credentials on image, video, and audio files. The service uses the C2PA open standard from the Content Authenticity Initiative and requires LinkedIn authentication to...
The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a Healthier Digital Media Supply Chain
The Trade Desk unveiled OpenAds, a transparent, high‑integrity auction platform, with nine leading publishers—including AccuWeather, BuzzFeed, the Guardian, and Hearst—joining as the first partners. OpenAds promises a direct, auditable bidding environment that highlights fees and reseller activity, aiming to restore...
Blooio Launches API V2 With Group Chats, Reactions and Signed Webhooks | Send iMessages From Anywhere with an API
Blooio announced the general availability of iMessage API v2, a major upgrade that adds full group‑chat management, native tapback reactions, and HMAC‑SHA256 signed webhooks. The new version follows a modern RESTful design with an OpenAPI 3.0 specification, simplifying integration for...
Birdeye Accelerates Enterprise Business
Birdeye reported rapid growth in its enterprise segment, with enterprise customers increasing 113% year‑over‑year and the number of $100K+ accounts more than doubling. New AI‑driven offerings such as Search AI, AI Agents, and the Agentic Marketing Platform boosted average deal...
Hubly Unlocks the Autonomous Practice Through Strategic AI Integrations That Turn Insights Into Action
Hubly unveiled a GraphQL‑based API that links its workflow platform with AI assistants Jump, GReminders and Pulse360, converting meeting insights into automated client tasks. The integrations allow advisors to trigger prep, compliance and documentation workflows directly from AI‑generated notes or...
DAX US Partners with DISQO to Bring Advanced Brand Lift Measurement to Digital Audio and Cross-Channel Campaigns
DAX US has teamed up with DISQO to embed advanced brand‑lift measurement into every podcast and music‑streaming campaign on its platform. The integration delivers real‑time, AI‑driven insights that link audio exposure to key brand metrics such as awareness, consideration, website...
2025: Landmark AI Progress for Quickplay, Delivering Business Impact for Broadcasters in a Creator-Driven World
Quickplay announced that its AI‑powered Shorts and AI Studio tools have delivered measurable gains for tier‑one broadcasters, including over 100 % watch‑time growth, a 130 % boost in ad‑fill rates, and a 500 % expansion in audience reach via social syndication. The platform...
IRISTIA Unveils the First AI-Ready Email Structuring Platform at CES 2026
SEANAT unveiled IRISTIA at CES 2026, the first AI‑ready email structuring platform that converts unstructured inbox archives into a searchable corporate memory. Built on the patented MRAS architecture, the solution reconstructs MIME metadata, relationships, and attachment context, delivering a governance‑ready...
Ekyam AI Delivers a Unified Retail Data Platform Built for AI-Driven Operations Through Google Cloud Marketplace
Ekyam has launched its Retail Intelligence Operating System (riOS) on Google Cloud Marketplace, offering a unified data platform for retailers. The solution provides universal connectors, a canonical retail data model, and a semantic layer that standardizes product, order, inventory, and...
Level Up Development Launches AI-Assisted Software Development Service to Accelerate the Delivery of Custom Software
Level Up Development has launched an AI‑Assisted Software Development as a Service (SDaaS) that blends generative AI workflows with its elite “Special Forces” engineering teams. The hybrid model automates architectural scaffolding, code generation, and quality assurance while senior engineers focus...
SHAREit Group Upgrades to AI-Powered Mobile Ad Platform to Drive Growth in Emerging Markets
SHAREit Group has revamped its mobile advertising platform into an AI‑driven growth engine, leveraging its proprietary AI‑Powered Core. The upgraded system now reaches roughly 2.4 billion users, delivers over 150 million daily ad impressions and handles up to 180 billion ad requests per...
StackAdapt Launches In-Platform NPI Targeting and Measurement to Power Deterministic, Multi-Channel HCP Advertising
StackAdapt introduced an in‑platform National Provider Identifier (NPI) targeting and measurement suite aimed at pharmaceutical marketers. The self‑serve tool lets advertisers upload NPI lists, create granular HCP segments, and run campaigns across CTV, display, native, audio and video. It provides...
Roku and iSpot Bring Outcome-Based Optimization to Streaming
Roku becomes the first major streaming publisher to embed iSpot’s Outcomes at Scale product for outcome‑based campaign optimization. The integration lets advertisers track ROI, adjust creative tactics, and drive concrete business results such as web conversions directly on the Roku...
Snowflake Enables Enterprise-Ready AI by Bringing Google’s Gemini 3 to Snowflake Cortex AI
Snowflake announced an expanded partnership with Google Cloud that embeds Google’s Gemini 3 large‑language model directly into Snowflake Cortex AI. The integration lets enterprises run generative‑AI workloads on governed data without moving it, while joint go‑to‑market efforts add co‑selling and Marketplace...
Zenity Now Available on AWS Marketplace, Bringing End-to-End Security to Amazon Bedrock AgentCore and Enterprise AI Agents Everywhere
Zenity announced its availability on AWS Marketplace, streamlining the purchase and deployment of its AI‑agent security platform. The solution extends full‑lifecycle protection to agents built on Amazon Bedrock AgentCore and to broader AI estates across cloud, SaaS, and endpoints. By...
TNL Mediagene Introduces NLWeb Support to Strengthen Its Digital Media as AI-Native Content Infrastructure for the AI-Driven Web
TNL Mediagene announced the integration of Microsoft’s Natural Language Web (NLWeb) framework into its digital media assets, allowing content to be accessed via plain‑language queries. The move transforms static webpages into machine‑readable, conversational interfaces that AI agents and large language...
MediaRadar Launches Data Cloud: Powering AI-Ready Marketing Intelligence, Everywhere
MediaRadar unveiled its Data Cloud, a cloud‑native platform that delivers AI‑ready marketing intelligence directly into clients' data warehouses, analytics tools, and generative AI models. The offering aggregates $280 billion in media spend, over 35 million creative assets, and data from more than...
GigaStar Appoints Ex-Songfinch Founder & Media Entrepreneur Scott Kitun as Chief Business Officer
GigaStar, a platform that connects YouTube creators with investors, announced the appointment of serial entrepreneur Scott Kitun as Chief Business Officer. Kitun will steer the company’s primary market expansion and prepare for the secondary market launch slated for March 16, 2026. He previously...
Survey by Vibes Finds 65% of Consumers Made a Purchase From a Brand’s Text Message in 2025
Vibes’ 2026 Mobile Consumer Insights survey shows 78% of shoppers have purchased directly from a brand’s SMS or MMS message, with 65% doing so in the past year. Preference for Rich Communication Services (RCS) is strong, as 81% of respondents...
Bluefish Releases 2025 Holiday AI Commerce Report: How Generative AI Rewrote the Holiday Marketing Playbook
Bluefish AI’s 2025 Holiday AI Commerce Report reveals that generative AI now dominates holiday shopping, with paid media accounting for virtually none of the AI‑generated product recommendations. Brands that invested in high‑quality, well‑structured owned and earned content captured the bulk...
MarTech Interview with Michael McNeal, VP of Product at SALESmanago
Michael McNeal, VP of Product at SALESmanago, outlines how AI is reshaping the martech landscape for SaaS marketers. He stresses the shift from fragmented tools to integrated, data‑driven platforms where AI is embedded rather than bolted on. McNeal shares practical...
ITTRackNap Announces US Launch of Its Marketplace and Subscription Commerce Platform, Enabling MSPs, Telecommunications and Distributors to Monetize Cloud Products...
RackNap, an AI‑powered marketplace and subscription automation platform, announced its launch in the United States, extending its presence from APAC and EMEA into the Americas. The solution consolidates ordering, provisioning, billing, and analytics for managed service providers, telecoms, and technology...
Xumo Introduces Advanced Identity Solution to Power Smarter Streaming Investments
Xumo, the Comcast‑Charter streaming joint venture, launched an advanced identity solution that blends its proprietary viewership data with third‑party data from TransUnion, The Trade Desk and LiveRamp. The platform leverages Unified ID 2.0 and RampID to enable privacy‑first audience targeting...
Advanced Digital Automotive Group Announces Adoption of Advanced AI Software for SEO and AEO
Advanced Digital Automotive Group (ADAG) announced it is integrating a new artificial intelligence platform to power its SEO and answer engine optimization (AEO) services for auto‑repair shop clients across the United States. The AI tool automates content creation, refines keyword...
Gpt Ai Corporation, Inc. Declares “Websites Are a Thing of the Past” With Launch of Edgpt.ai Platform for Educational Institutions
GPT AI Corporation launched EdGPT.ai, a conversational AI platform for educational institutions, proclaiming that traditional websites are obsolete. The solution tackles the 94.8% accessibility failure rate highlighted in the 2025 WebAIM Million study by delivering instant, 24/7 information through natural‑language...
DIRECTV FOR BUSINESS Launches Streaming TV Solution For Small Businesses
DIRECTV FOR BUSINESS announced a nationwide launch of a streaming TV solution aimed at small businesses, offering a self‑install option that runs on existing high‑speed broadband. The service includes access to more than 140 free ad‑supported FAST channels from major...
Mindgruve Appoints Spencer Lian-Thornton as VP of Growth and Partnerships
Mindgruve Holdings announced Spencer Lian‑Thornton as Vice President of Growth and Partnerships, effective Jan. 2 2026. Lian‑Thornton arrives after a 12‑year tenure at Amazon where he led retail media strategies for brands such as Wrangler, Hanes and New Balance. In his new...
Getsitecontrol Launches Redesigned Widget Builder 2026: Implementing Agile Editing for Popups and Forms
Getsitecontrol has unveiled a redesigned, no‑code widget builder that gives ecommerce marketers full visual control over popups, forms and teasers. The new editor features a sidebar component tree, drag‑and‑drop reordering, undo/redo, and a built‑in CSS editor for pixel‑level styling. Built...
Wondershare Accelerates Its AI Innovation Layout, With Its Edrawmax Topping the G2 Rankings
Wondershare’s EdrawMax has been named the No. 1 “Easiest to Use Diagramming Software” in G2’s latest user‑driven rankings. The V15 release introduces a AI‑powered “Draw Agent” that creates and edits diagrams via natural language, while integrating Google’s Nano Banana Pro for...
PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
PubMatic unveiled AgenticOS, an operating system that enables autonomous, agent‑to‑agent advertising across premium digital inventory. Built on NVIDIA‑accelerated infrastructure, the platform coordinates AI agents to plan, transact, and optimize campaigns in real time. Early deployments with WPP Media, Butler/Till and...
TiVo OS Expands Entertainment Horizons with New Features, Content Partnerships, and Growing Device Footprint at CES 2026
TiVo OS announced a suite of upgrades at CES 2026, adding a Partner Picks carousel, autoplay hero video trailers, live‑program recommendations and enhanced multilingual voice search. The platform broadened its hardware reach, now supporting 2K‑4K smart TVs, set‑top boxes, soundbars...
Focus Pocus Media Introduces a Paid Media Framework as B2B Companies Increase Digital Advertising Outsourcing
Focus Pocus Media, a B2B‑focused PPC agency, unveiled a structured paid‑media framework aimed at accelerating growth for companies that outsource digital advertising. The model promises faster execution, measurable pipeline and ROAS outcomes, and eliminates the need to expand in‑house teams....
From CTV Awards To CES: Brand Metrics Brings Next-Gen CTV Measurement To Las Vegas
Brand Metrics unveiled an SDK‑free interactive measurement suite for connected‑TV at CES, showcasing pause‑ad capabilities and real‑time surveys without requiring in‑app SDKs. The technology is already live with Tier 1 publishers and follows the company’s recent Best CTV Ad Tech Innovation...
Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying
Marketing Architects has partnered with Jounce Media to embed the latter’s bid‑stream analytics into its proprietary AI buying platform, Annika®. The integration delivers app‑level supply insights, allowing advertisers to see exactly where CTV ads run and to prioritize high‑quality, direct...
Questa Launches a New Privacy Focused Ai Assistant to Get Insights From Business Files Without Any Ai Training on Them
Questa unveiled Novara, a privacy‑first AI analytics assistant that redacts sensitive data before any large language model processes it. The solution uses a local "Blackbox" anonymizer, available on‑premise or in a dedicated cloud account, to ensure documents never train the...