MarTech Series
MarTech Series - Marketing technology insights and industry trends
Omada Simplifies IGA Visibility with Access Intelligence
Omada A/S introduced Access Intelligence, a new capability that merges its role‑intelligence and visibility tools with advanced analytics. The feature aggregates identity and entitlement data from HR systems, directories, cloud services, and SaaS applications into a single, correlated view. It applies continuous analytics to surface dormant entitlements, privilege drift, and policy‑practice gaps, enabling real‑time remediation. Omada’s CEO Michael Garrett says the solution shrinks attack surfaces while supporting compliance and business agility.
TripleLift Closes a Breakthrough 2025 with Global Expansion, Creative Innovation and Strategic Partnerships Across CTV, Retail Media, and Addressability
TripleLift closed 2025 with aggressive global expansion, adding 15 new markets and a Paris office while cementing its role as a creative supply‑side platform. The firm unveiled Programmatic Pause Ads and expanded Enhanced Spots, driving CTV inventory to double year‑over‑year...
Rallio Launches Revolutionary AI Assistant to Transform Multi-Location Brand Management
Rallio, powered by Ignite Visibility, launched the Rallio AI Assistant to automate multi‑location brand management. The tool consolidates data from analytics, content, community, and reputation tabs, delivering plain‑language insights and actionable recommendations via conversational queries. Its flagship competitive comparison and...
Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports
Comcast Technology Solutions (CTS) secured separate agreements with Charter Communications and Cox to provide back‑end video management and distribution for out‑of‑market sports. The deals leverage Comcast MediaOrigination, part of the Media360 suite, to create, package, and enforce rights for linear...
XbotGo and Impact Soccer Announce Global Partnership to Transform Video Capture and AI-Driven Analysis
XbotGo and Impact Soccer announced a global partnership that links XbotGo’s AI‑powered sports cameras with Impact Soccer’s analytics platform. The integration enables automatic capture of every play and seamless transfer of footage for instant, data‑driven insights. Early pilots, such as...
Kanerika Earns Data Warehouse Migration to Microsoft Azure Specialization
Kanerika has been awarded Microsoft’s Data Warehouse Migration to Azure specialization, confirming its ability to move complex enterprise data warehouses to the cloud. The firm leveraged its proprietary FLIP platform and a suite of migration accelerators to automate traditionally manual...
Arhasi Launches Integrity-First AI Platform to Unite Speed and Trust in Enterprise AI Deployment
Arhasi has unveiled its Integrity‑First AI platform, positioning trust and speed as parallel rails for enterprise AI deployment. The framework rests on five non‑negotiable pillars—Responsible, Adaptable, Predictable, Immunable, and Defensible—and three core governance foundations covering AI workflows, business intelligence, and...
AGII Introduces Multi-Domain Insight Processor to Enhance Analytical Speed Across Web3 Systems
AGII unveiled its Multi‑Domain Insight Processor, an analytical engine that simultaneously interprets network conditions, smart‑contract data, behavioral signals, and external indicators for Web3 applications. The processor delivers near‑real‑time intelligence across multiple blockchains, enabling faster decision cycles and improved risk management....
Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI’s Brand Perceptions
Evertune introduced two new metrics—Topic Relevance and Brand Relevance—that identify which content sources truly shape AI’s perception of brands and categories. The metrics move beyond simple citation counts, revealing that frequently cited URLs often have low actual influence, while less‑cited...
Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery
Barchart announced Market Replay Enterprise, an enterprise‑grade solution that delivers standardized, full‑exchange market data to institutions within days. The service covers futures, futures options, equities, and equity options, plus proprietary cash‑market datasets, and uses secure SFTP on AWS for rapid,...
Karat Launches NextGen Interviews: The First Human-Led, AI-Enabled Talent Evaluation Solution
Karat announced NextGen, a human‑led, AI‑enabled interview solution designed to assess engineers for the emerging human + AI development model. The platform blends live expert interviewers with an integrated AI assistant, letting candidates tackle multi‑file projects while interviewers probe reasoning and judgment....
Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership
PubMatic, Untapped Growth, and tvScientific have formed a partnership that gives independent agencies AI‑driven buying power and real‑time CTV measurement. The collaboration merges PubMatic’s AI‑powered supply‑chain infrastructure, Untapped Growth’s collective purchasing model, and tvScientific’s performance‑level analytics. Agencies can now access...
BrowserStack Announces Availability of MCP Server in AWS Marketplace
BrowserStack announced that its MCP Server is now listed in the AWS Marketplace, allowing AWS customers to discover, purchase, and deploy the AI‑enabled testing layer directly from the cloud catalog. The open‑source integration connects popular AI assistants such as GitHub Copilot,...
Kustomer Launches Data Explorer, the First CX Platform Feature That Lets Leaders Talk to Their Data
Kustomer introduced Data Explorer, an AI‑powered feature that lets CX leaders query their unified customer data using natural language. The tool instantly generates visualizations, narrative explanations and prescriptive actions such as staffing adjustments or routing changes. Built on Kustomer’s unified...
OnePlan Launches “OnePlan NextGen PPM” For Organizations Migrating Off Microsoft Project Online
OnePlan unveiled its NextGen PPM solution to help enterprises migrate off Microsoft Project Online before its September 2026 retirement. The platform offers a structured, twelve‑week migration process powered by automation, expert guidance, and the OneConnect service, ensuring data fidelity and minimal...
Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing
Skyword announced the award of U.S. Patent No. 12,437,022 B1 for its Dynamic Generation of Work Requests technology, now embedded in the Accelerator360™ platform. The patented workflow uses AI to translate real‑time search insights into detailed, strategy‑driven content briefs and automatically pairs...
CGI to Deliver Secure Mobile Communications Solution for NATO
CGI has signed a contract with NATO’s Communications and Information Agency to deliver the HERMES secure mobile communications platform, partnering with secunet Security Networks. The solution blends CGI’s managed‑services expertise with secunet’s Secure Inter‑Network Architecture (SINA) hardware to provide classified‑level...
NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent
NiCE has launched a locally hosted CXone Mpower instance in South Africa, providing AI‑powered customer experience tools with full data residency. The platform runs on redundant data centers in Cape Town and Johannesburg, meeting strict regulatory requirements for financial and other...
Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform
Sprinklr has been named the winner of ADWEEK’s inaugural Tech Stack Award for Best Social Media Marketing Platform, highlighting its evolution from a pure‑play social‑media manager to an AI‑native unified CXM leader. The accolade, part of ADWEEK’s effort to spotlight...
Adform And Rtl Adalliance Partner To Promote Performance And Transparency For Programmatic Addressable Tv Buying
Adform and RTL AdAlliance have announced a partnership to bring programmatic addressable TV (ATV) buying to European broadcasters, starting with Austria and later expanding across the continent. The collaboration combines Adform’s demand‑side platform with RTL AdAlliance’s reach of over 30 million households and...
Selector Expands Global Reach with Availability on Microsoft Azure Marketplace
Selector, the AI‑driven observability and network intelligence platform, is now listed on the Microsoft Azure Marketplace. The integration lets enterprises procure and deploy Selector through existing Azure billing and procurement channels, accelerating implementation. It brings AI‑powered correlation, root‑cause analysis, digital‑twin...
AI Solution UK Launches AI SEO Master and AI Keyword Research Tool for Affordable Modern Search Optimization
AI Solution UK unveiled two AI‑powered SEO products—AI SEO Master and an AI Keyword Research Tool—designed to modernize search optimization. Both tools use large language models, search‑intent analysis and Google‑aligned guidelines, and are priced on a pay‑as‑you‑go basis starting at...
Madison Logic Strengthens ABM Portfolio with Global Connected TV and Audio Expansion
Madison Logic announced a global rollout of its ABM Connected TV (CTV) and audio advertising channels, adding programmatic CTV and digital audio inventory across all major regions. The expansion leverages 3.4 billion cross‑device signals and the company’s proprietary intent data to...
OnviSource Launches EngageHub, an AI-Native Platform for Contact Center Excellence
OnviSource unveiled EngageHub™, an AI‑native platform that consolidates conversational AI, real‑time agent guidance, and collaborative workforce tools for contact centers. The suite includes ChatOrchestra™ for multi‑channel, context‑aware interactions, AgentAssist™ for next‑best‑action coaching, and AgentEngage™ for micro‑coaching and quality assurance. Built...
Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation
Cadent, a predictive advertising firm backed by Novacap, announced the acquisition of VuePlanner, a leading YouTube video‑ad planning and measurement platform. The deal adds AI‑powered targeting, contextual scoring and pre‑bid transparency, allowing advertisers to manage linear, CTV and YouTube inventory...
Chief Digital and Artificial Intelligence Office Selects Google Cloud’s AI to Power GenAI.mil
Google Cloud’s Gemini for Government has been chosen by the Department of War’s Chief Digital and Artificial Intelligence Office as the inaugural enterprise AI on the GenAI.mil platform. The solution meets Impact Level 5 (IL5) and FedRAMP High standards, allowing secure,...
BigID Debuts Activity Explorer to Audit Sensitive Data and Investigate Insider Risk Across Hybrid Environments
BigID introduced Activity Explorer, a unified audit and investigation platform that aggregates activity logs from cloud services, SaaS applications, and on‑premises storage. The tool captures actions by human users, service accounts, and AI agents across environments such as AWS S3, SharePoint,...
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates
Iterable announced it has processed over one trillion customer interactions, underscoring its rapid ascent in the enterprise marketing stack. The milestone coincides with a breakout year that featured record Black Friday performance, a 30% YoY lift in pre‑holiday volume, and...
TrueFoundry Launches AI Gateway on Product Hunt: Unified Control Plane for Agentic AI
TrueFoundry introduced its AI Gateway on Product Hunt, quickly rising to the top three and attracting over 135 community comments. The platform offers a unified control plane for managing, observing, and governing models, prompts, MCP servers, and agentic AI applications...
CreatorIQ Customers Diversified Creator-Led Investment and Growth in 2025, Activating 70% More Campaigns and Increasing Creator Payments 79% YoY
CreatorIQ’s 2025 Wrapped report shows a 70% year‑over‑year rise to over 44,000 campaigns across 170 countries, driven by deeper creator partnerships. Direct payments to creators jumped 79%, while creator‑generated content surged 141% to 12.8 million posts and 8.4 billion engagements. Instagram still...
Qlik Named a Leader for the 10th Time in 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Qlik has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Data Integration Tools, marking its tenth such recognition in a decade. The company attributes the accolade to its open, hybrid platform, Qlik Talend Cloud, which blends...
Anoki Launches with Index Marketplaces to Power Scene-Level Contextual Targeting Across CTV
Anoki has integrated its ContextIQ AI platform with Index Marketplaces, making scene‑level contextual intelligence available on a leading global ad exchange. The partnership lets marketers access real‑time data on tone, sentiment and subject matter for individual CTV scenes, aligning ads...
BigID Accelerates FedRAMP Authorization with Knox Systems to Power the Next Generation of Federal Data Security
BigID announced a partnership with Knox Systems to fast‑track its FedRAMP authorization, aiming to deliver its AI‑driven data security platform to U.S. federal agencies within months. The collaboration leverages Knox’s FedRAMP‑authorized managed cloud, cutting the typical three‑year, multi‑million‑dollar compliance cycle...
Messangi Promoted to Select Partner in Meta’s WhatsApp Partner Program
Messangi has been elevated to Select Partner in Meta’s WhatsApp Partner Performance Accelerator, reflecting rapid adoption of WhatsApp among its customers across the Americas. The promotion follows strong usage metrics where WhatsApp consistently outperforms legacy SMS in conversion, engagement, and...
EPAM Launches Seven Advanced AI Agents on Google Cloud Marketplace, Delivering High-Impact Solutions for Complex Industry Challenges
EPAM Systems announced the launch of seven enterprise‑grade AI agents on Google Cloud Marketplace, each built on Gemini Enterprise. The agents target high‑impact use cases such as KYC automation, clinical‑trial document authoring, drug‑discovery pipelines, SQL query optimization, retail media orchestration,...
IOPEX Unveils Command Agents: Enterprise-Ready Agentic AI for Autonomous Operations
iOPEX Technologies launched Command Agents, an enterprise‑grade agentic AI platform that autonomously senses, decides, and acts across complex business systems. Integrated with iOPEX’s Intelligence as a Service, the agents target finance, IT, sales, CX, media, and revenue operations, delivering measurable...
Dixstone Selects IFS Cloud to Power Global Offshore Operations
Dixstone has chosen IFS Cloud to modernize its offshore oil and gas operations across ten countries and more than 2,200 employees. The cloud platform will deliver real‑time project financial control, predictive maintenance for rigs and vessels, and integrated asset management....
LabelVie Advances AI-Driven Grocery Retail Transformation Through Long-Standing Collaboration with SymphonyAI
LabelVie, one of North Africa’s largest grocery retailers, is deepening a 20‑year partnership with SymphonyAI to extend AI‑driven transformation across its 270‑plus stores in Morocco and Ivory Coast. The new phase adds connected intelligence, predictive analytics, and end‑to‑end supply‑chain visibility....
Limelight Inc.’s Annual Report Charts Ad Networks’ Move From Aggregation to Curation
Limelight Inc.’s 2026 State of Ad Networks report reveals a decisive shift from volume‑driven aggregation to quality‑focused curation. Networks are investing in supply‑path transparency, contextual data, and first‑party audience segmentation to combat privacy constraints and low‑quality traffic. Executives from Index...
Brightpoint Infotech Strengthens Its Position as a Global Microsoft Dynamics 365 ERP & CRM Partner with Major Milestones
Brightpoint Infotech announced a year of strong growth, highlighted by its finalist status for the 2025 Microsoft Partner of the Year award and the acquisition of five elite Microsoft Solutions Partner designations. The firm also secured two Stevie® Awards, expanded...
Skyetel Appoints Connie Valencia as Chief Operating Officer to Advance AI-Driven Innovation and Operational Excellence
Skyetel announced the appointment of Connie Valencia, MBA, PMP, CIA, as its new Chief Operating Officer. Valencia brings more than two decades of experience in AI strategy, digital transformation, and operational leadership across regulated industries. In her role, she will...
EngageLab Launches AI-Powered Customer Service Platform LiveDesk, Revolutionizing Enterprise Customer Experience
EngageLab unveiled LiveDesk, an AI‑driven customer service platform that blends AI agents with human agents to automate up to 90% of routine inquiries. The solution offers omnichannel connectivity across websites, apps, social media, and SMS, and claims to slash operational...
Salsa Technology and Optimove Partner to Strengthen CRM Personalization for Operators in Brazil and LATAM
Optimove and Salsa Technology have announced a strategic partnership that integrates Optimove’s CRM and personalization engine directly into Salsa’s iGaming platform, making it the first Brazilian platform to do so. The native integration streamlines onboarding, cutting deployment time and simplifying...
Martech Interview with Aquibur Rahman, CEO of Mailmodo
Aquibur Rahman, CEO of Mailmodo, explains how the platform transforms static email into interactive, app‑like experiences that can boost conversions up to three times. The company recently launched Mailmodo AI, a conversational agent that generates complete email campaigns—from copy to design...
Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
Cadent announced an expanded partnership with Google Cloud, deploying Gemini Enterprise and Vertex AI to power a new AI operating model. The model accelerated campaign resolution by 200%, lifted return on ad spend by 35%, and cut platform issue resolution...
My Code Appoints Amani Duncan as Chief Executive Officer
My Code announced Amani Duncan as its new chief executive officer, bringing a seasoned media and brand‑innovation leader to the culturally‑focused agency. Duncan arrives after steering BBH USA and serving on boards at Fender and Advertising Week, where she guided iconic...
Digital Silk Announces New Insights on AI’s Growing Impact on the SEO Landscape
Digital Silk has released a new research brief that examines how artificial intelligence is reshaping the SEO landscape, highlighting generative search summaries, adaptive ranking algorithms, and AI‑driven search features. The brief cites HubSpot’s 2025 State of Marketing Report, which finds...
monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
monday.com has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, joining its Leader status in Collaborative Work Management and Adaptive Project Management. This marks the second straight year the company tops all three...
SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery
SeatGeek has become a pilot partner in Google’s new agentic AI search experience, allowing its event listings to be read and acted upon by Google’s AI models. The integration gives fans the ability to discover and purchase tickets through AI‑driven...
ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors
ChiroTouch introduced Compliance Scan, an AI‑driven add‑on to its Rheo assistant that automatically reviews chiropractic SOAP notes and billing codes before claim submission. The tool cross‑checks patient complaints, exam findings, diagnoses, and procedures, flagging inconsistencies in real time. By providing...