MarTech Series - Marketing technology insights and industry trends

GameSquare Holdings, Inc. announced it has entered into an asset purchase agreement to acquire the assets of TubeBuddy from BENlabs, issuing 5 million shares of Series A‑2 Preferred Stock to BENlabs as consideration. The acquisition adds an AI‑enabled creator technology platform to GameSquare’s ecosystem, aiming to boost its revenue and EBITDA in 2026.

AUI, the creator of the neuro‑symbolic AI model Apollo‑1, announced it has acquired Quack AI, a developer of AI agents for customer service. The deal will double AUI’s R&D team in Tel Aviv and integrate Quack AI’s technology into AUI’s...

Caterpillar Inc. announced it has completed the acquisition of RPMGlobal Holdings Limited, an Australian mining software firm. The deal expands Caterpillar’s data‑driven mining technology portfolio, integrating RPMGlobal’s solutions across the mining value chain. The agreement was first announced in October...

Canary Technologies, the leading hotel guest management platform, announced the acquisition of OpenKey, a pioneer in mobile key solutions for hotels. The deal broadens Canary's AI‑powered Guest Management System with expanded mobile key support and door lock compatibility, enhancing digital...
ActiveCampaign announced it has acquired Feedback Intelligence, an AI evaluation and analytics platform that turns raw conversations into actionable insights. The deal will boost ActiveCampaign’s Active Intelligence AI engine, enhancing autonomous marketing workflows for its customers. Feedback Intelligence’s founder and...

xpln.ai, a next‑generation attention measurement platform, announced it has raised $8 million to support its expansion into North America, appointing Gina Cavallo as its U.S. chief revenue officer. The new capital will accelerate commercial operations and help U.S. advertisers leverage attention‑based...

Mistplay announced a definitive agreement to acquire the Connected Rewards platform and related assets from Mobivity Holdings Corp., expanding its LoyaltyPlay business. The acquisition, expected to close in early Q1 2026, will enhance brand loyalty gamification for mobile gamers and...
Copeland, a global provider of compression technologies, announced it will acquire Bueno Analytics, an Australian SaaS firm specializing in AI-powered building analytics and energy management. The acquisition aims to integrate Bueno’s platform with Copeland’s HVAC solutions to deliver advanced data-driven...
OnePlan, a global leader in strategic portfolio management, announced the acquisition of smart360, a provider of enterprise architecture and application portfolio management solutions. The deal, unveiled at the OnePlan Empower Conference in Las Vegas, aims to combine the two platforms...
impact.com announced a strategic corporate investment in Evertune, an AI marketing startup specializing in Generative Engine Optimization. The partnership aims to integrate Evertune’s technology into impact.com’s platform, though the investment amount was not disclosed. The deal was revealed in a...

UserTesting, a leading enterprise customer insights provider, announced the acquisition of User Interviews, a participant recruitment platform. The deal merges UserTesting’s insights technology with User Interviews’ extensive panel to deliver a comprehensive AI-powered customer insights solution for enterprises. Financial terms...

WP Engine, a global web enablement company, announced the acquisition of Big Bite, an enterprise agency known for advanced editorial tools used by major media brands. The deal will integrate Big Bite’s publishing expertise into WP Engine’s engineering organization, enhancing...

HCLSoftware, the software division of HCLTech, announced its intent to acquire Jaspersoft, the embedded analytics business unit of Cloud Software Group. The acquisition aims to boost HCLSoftware's Data & AI portfolio with AI‑powered, pixel‑perfect reporting capabilities. Deal terms were not...

Adform announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group, to expand its omnichannel media‑buying platform with strong DOOH expertise in the DACH region. The deal, slated to close on December 31, 2025, will integrate Splicky’s local...

Automation Anywhere announced the acquisition of Aisera, expanding its AI-driven Agentic Process Automation suite. The deal, disclosed in the company's Q3 results release, aims to deepen automation capabilities across ITSM, HR, and customer service. Financial terms were not disclosed.
partnrUP announced the acquisition of Novel, a Shopify video app that enables brands to deploy UGC and influencer video on their storefronts. The deal integrates Novel's shoppable video capabilities with partnrUP's AI‑driven creator workflow, aiming to automate content distribution and...
Predictive advertising firm Cadent announced the acquisition of VuePlanner, a YouTube video‑ad planning and measurement platform, to broaden its total‑video capabilities across linear, CTV and YouTube. The deal integrates VuePlanner’s AI‑driven media‑intelligence tools into Cadent’s offering, enhancing advertisers’ ability to...
ZS, a global management consulting and technology firm, announced the acquisition of Salesforce consulting partner Torrent Consulting. The deal aims to combine ZS's healthcare expertise with Torrent's multi‑cloud Salesforce capabilities to accelerate AI‑driven solutions for patients, providers, and life‑sciences organizations.
Harmonic announced it will sell its video business to MediaKind for an all‑cash consideration of approximately $145 million. The transaction, pending completion, will sharpen Harmonic’s focus on broadband while expanding MediaKind’s video portfolio. A conference call confirmed the deal on December 8, 2025.
Semify, a white‑label digital marketing software provider, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting platform. The deal expands Semify's AI optimization capabilities and broadens its international market reach. Financial terms were not disclosed.
Seattle‑based startup Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The funding will fuel the expansion of its AI‑driven performance‑marketing platform that promises up to 50% lift...
Trozzolo Communications Group announced it has acquired Midan Marketing, a full‑service agency serving the meat industry. The deal expands Trozzolo's marketing communications reach into the fast‑growing meat and agriculture sectors, enhancing service depth for both firms' clients.
IAB Tech Lab has released version 1.0 of its Deals API, a new specification that standardizes how programmatic advertising deals are synchronized across platforms. The API clarifies the distinct roles of sellers, packagers, and curators, aiming to bring greater transparency to...
PubMatic and BrightLine have formed a partnership that makes BrightLine’s interactive connected‑TV (CTV) ad formats available programmatically through PubMatic’s marketplace. The collaboration links viewer engagement, geographic targeting, and commerce outcomes to provide measurable performance data. With eMarketer forecasting nearly $33 billion...
Qlik announced a $1.5 billion investment in Europe over five years and will launch its AI‑driven analytics suite on Amazon Web Services’ European Sovereign Cloud. The partnership ensures that data remains under EU jurisdiction while leveraging AWS’s scalable infrastructure. Qlik aims...
UiPath has joined Veeva’s AI Partner Program to embed its agentic automation technology into Veeva’s quality‑management suite. The collaboration will automate and orchestrate the highly regulated, manual processes of application testing and validation. By delivering end‑to‑end, secure workflows, the partnership...
Smint.io announced an OEM partnership with Censhare and Marmind, integrating its content experience platform into the Entirely AI‑native marketing ecosystem. The collaboration combines Smint.io’s experience engine, Censhare’s two‑decade legacy in digital asset and product information management, and Marmind’s Marketing Resource...
VideoAmp announced the addition of Jonathan Gear and Sari Granat to its Board of Directors. Gear, a former executive at Clarivate and IHS Markit, and Granat, who led analytics at blockchain firm Chainalysis, bring deep expertise in data services, SaaS,...
PDF7.app, a PDF toolkit with over 30 million users, has officially launched its AI Chat with PDF feature after a beta test involving 30,000 participants. The AI assistant claims to cut document‑handling time by an average of two hours per file....
Sinch’s early Black Friday data shows a decisive move toward AI‑driven conversational messaging. Rich Communication Services (RCS) volumes surged 144% year‑over‑year, while email traffic for November rose 32%. The platform recorded 27 billion total interactions during the Black Friday week, with...
Global telecom provider Tata Communications announced it has acquired a 51% stake in Commotion Inc., an AI‑native enterprise SaaS platform operating in the US and India. The deal is aimed at fast‑tracking artificial‑intelligence integration across Tata’s Digital Fabric, especially its...
Navatar, a leading private‑markets CRM, announced a strategic partnership with Inven, an AI‑driven private‑company discovery platform. The deal embeds Inven’s deal‑sourcing intelligence directly into Navatar’s Salesforce‑based CRM, creating a unified environment for private‑equity and M&A advisors. Investment professionals can now...
Notified has introduced Syndicated Articles, a new editorial workflow within its Content OS platform. The service transforms GlobeNewswire press releases into journalist‑style features and pushes them to more than 4,000 trusted U.S. media outlets, including MSN and Yahoo. By automating...
AI productivity platform Aided has launched a new solution that unifies five leading large language models—ChatGPT, Claude, Gemini, Grok and Perplexity—into a single interface for businesses. The tool promises one‑click, multi‑model content creation, automating workflows to produce marketing assets in...
Global Dealer Solutions (GDS) announced a renewed focus on local SEO, emphasizing its critical role in placing automotive dealerships on Google Search, Google Maps, and “near me” results. The company highlighted that mobile and map‑based discovery now dominate how consumers...
IHL Group, a global retail‑technology research firm, unveiled JustAskGreg.ai, an AI‑powered analyst platform that opens its 30‑year research archive to individual professionals. The tool lets users ask natural‑language questions and receive citation‑backed answers previously reserved for large enterprises. Pricing is...
IBA Group has introduced its Azure Data Lakehouse & Analytics service on the Microsoft commercial marketplace. The offering is a certified solution that provides a ready‑to‑use framework for building modern data estates on Azure. It combines pre‑configured lakehouse architecture with...
Dynatrace announced expanded integrations with Amazon Web Services at re:Invent 2025, adding AI‑driven observability, automation, and security capabilities. The company earned the AWS Agentic AI specialization and was named AWS Public Sector Technology Partner of the Year for LATAM. These...
Comcast’s board has approved the spin‑off of its cable television networks and associated digital platforms into a new publicly traded company, Versant Media Group, Inc. The separation will be completed through a 100% pro rata distribution of shares to existing...
AiMPACT, a Cambridge‑based AI consultancy, unveiled the Agentic AI SEO‑GEO Amplifier, an autonomous workflow designed to safeguard and grow revenue for UK purpose‑driven SMEs facing the shift to AI‑driven search. The platform continuously adapts to evolving search algorithms, delivering geo‑targeted...
CrisisResilient 365, an executive‑level crisis preparedness platform, has launched to give leadership teams a fast, clear, and cost‑effective way to build comprehensive crisis management systems. The solution combines a rapid readiness assessment with customized crisis communications plans, aiming to replace...
Perfect365 has introduced DesignAI, a free, browser‑based visual editor that leverages artificial intelligence to generate polished graphics instantly. The tool requires no download, registration, or prior design experience, positioning it for content creators, small‑business owners, and social media teams. DesignAI...
In a MarTech Series interview, Philipp Heltewig, Chief AI Officer at NiCE and General Manager of NiCE Cognigy, explains how the company’s conversational AI platform is reshaping marketing and sales operations. He outlines the shift from static chatbots to dynamic...
Tata Communications announced the acquisition of a 51% stake in Commotion Inc., an AI-native enterprise SaaS platform. The deal aims to accelerate AI integration across Tata Communications' Digital Fabric and Customer Interaction Suite offerings.
Rival Technologies has unveiled the Innovation Insiders Program, a year‑long, hands‑on AI transformation initiative aimed at market research teams. The first cohort, which started in October, includes People Inc., Warner Bros. Discovery, Oura and Beem Credit Union. The curriculum blends mentorship, real‑world...
BigID announced a comprehensive expansion of its Amazon Web Services integrations, adding native connectors for IAM, Secrets Manager, GuardDuty, Security Hub, and AI services such as Bedrock and SageMaker. The new suite enables automated credential discovery and rotation, governed data...
Guideline unveiled customizable AI Agent dashboards that turn conversational insights into persistent, collaborative workspaces. The new feature lets users move from quick natural‑language queries to structured, ongoing analysis backed by verified media investment data. Teams can tailor visualizations, share findings,...
Precisely announced new enhancements to its Precisely Connect platform that enable real‑time, direct data replication from mainframe systems to Amazon S3. The capability delivers high‑integrity, low‑latency data streams for analytics and AI workloads on AWS. By eliminating batch‑only transfers, the...
AppWizzy unveiled its Professional Vibe Coding Platform, an AI‑driven solution that generates production‑grade web applications through conversational prompts. The platform delivers real, editable code, deploys to actual servers, and preserves full developer control, positioning itself as a standalone tool for...
YACHTWAVE® has introduced factory‑branded mobile applications for boat manufacturers, now listed in the Apple App Store and Google Play. The solution leverages the existing YACHTWAVE Delivery Platform, allowing OEMs to launch a branded digital experience without any custom software development....
OnPage Corporation has launched multi‑language support for its critical communication platform on iOS and Android, adding five language options. The upgrade targets global on‑call teams that operate across time zones and need instant, secure alerts. By localizing the mobile experience,...
Synthflow AI unveiled the BELL Framework, an OpenAI‑powered lifecycle system designed to de‑risk enterprise voice AI deployments. The platform promises end‑to‑end monitoring, testing, and compliance features that address the most common production failures. By shifting focus from ever‑larger models to...
Orgvue launched the Henshaw AI suite, adding Henshaw Roles and Henshaw Assistant to its organizational design platform. The new tools use generative AI to auto‑map reporting structures, classify roles, and surface workforce‑optimization opportunities without manual data wrangling. By embedding real‑time...
Vyking unveiled its AI Production Studio, adding a dedicated AI‑generated content layer to its fashion visualisation platform. The new service integrates capture, AI production, and immersive experiences into a single end‑to‑end stack, giving cross‑functional teams a unified pipeline. By leveraging...
AI-Media, a leader in AI‑driven captioning and audio description, unveiled an ADA Title II Compliance Initiative to help state and local governments meet the U.S. Department of Justice’s new WCAG 2.1 AA accessibility deadlines. The program bundles automated captioning, audio description, compliance audits,...
Louder.ai announced a $1.5 million capital raise to accelerate growth of its patented, crowd‑funded digital advertising platform. The funding will support product enhancements, AI‑driven ad buying algorithms, and geographic expansion into the United States and Europe. Louder.ai’s technology lets small and...
Springbig, the AI‑driven marketing platform for regulated retailers, unveiled Face ID authentication for its gated links. The new feature lets consumers unlock compliant SMS offers in seconds, mirroring the speed of unlocking a smartphone. By integrating biometric verification, Springbig promises...
Singapore‑based marketing agency announced an expansion of its digital strategy portfolio aimed at large‑scale enterprises across the Asia‑Pacific region. The rollout adds AI‑powered analytics, localized content creation, and omnichannel campaign management to its existing services. The firm also opened new...
Muck Rack’s latest "What Is AI Reading?" report shows press release citations in generative AI outputs have surged five‑fold since July 2025. Despite the rise of AI‑generated content, earned media still accounts for the majority of citations that shape brand...
Titan OS, a Barcelona‑based technology, entertainment and advertising firm, announced a €50 million Series A round led by Highland Europe with participation from Mangrove Capital Partners and other investors. The capital will fund the development of an independent Connected TV operating system...
TokTak, an AI‑driven content automation platform for e‑commerce sellers, announced the global rollout of its link‑based AI engine in December 2025, following a successful pilot in South Korea that began in June 2024. The platform automatically transforms any product URL...
Globant has been awarded Salesforce’s highest distinction for achieving expert-level implementations across MuleSoft Anypoint, Data Cloud, and Agentforce. The recognition underscores the company’s deep capabilities in integration, data management, and AI‑driven transformation. As a Salesforce Solution Partner, Globant now joins...
Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services to fast‑track AI‑driven contact‑center capabilities. The partnership includes a joint go‑to‑market strategy and positions Zendesk as AWS’s Customer Experience Partner of the Year (Technology) globally. By leveraging AWS’s cloud infrastructure...
SAS has announced that its cloud‑based Decision Builder solution is now generally available on Microsoft Fabric. The integration lets customers apply SAS’s decision intelligence models directly to data stored in Fabric’s lakehouse, without moving data. Users can create, test, and...
Brandpoint, a Minneapolis‑based sponsored content firm, unveiled Brandpoint AI Optimize ℠, a suite of AI‑driven tools aimed at PR, marketing and communications teams. The platform leverages large‑language models and GEO‑targeted algorithms to improve search visibility and content relevance across digital channels....
Kofile Technologies unveiled Kleio, an AI‑driven Document Intelligence and Engagement Platform built on Amazon Web Services. The solution automates classification, extraction, and secure access to public records, aiming to modernize government preservation and digital interaction. Kleio integrates Kofile’s existing digitization...
3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch...
Barcelona‑based Titan Operating System (Titan OS) announced a €50 million Series A round led by Highland Europe, with participation from Mangrove Capital Partners and other investors. The funding will support the rollout of its independent Connected TV operating system across Europe,...
Louder.ai has launched a $1.5 million capital raise to scale its patented, crowdfunded digital advertising platform. The fresh funding will support product development and market expansion, positioning the company for accelerated growth in the ad tech space.
Duck Creek Technologies has appointed veteran AI‑focused cloud leader Rajesh Raheja as its new Chief Technology Officer. Raheja, who brings more than two decades of experience in artificial intelligence, cloud architecture, and enterprise platforms, will steer the company’s global technology...
MineOS announced the completion of the sale of its consumer privacy business to McAfee, marking a strategic shift toward enterprise-focused AI‑driven privacy and risk management. The transaction, disclosed on November 25, 2025, enables MineOS to concentrate on its autonomous platform...
Ooma announced a definitive agreement to acquire Phone.com, aiming to add roughly 87,000 business users and boost its SMB communications portfolio. The cash transaction is expected to generate $22‑23 million in annual revenue and $1‑1.5 million in adjusted EBITDA for...

Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, to combine their Sitecore MVP talent and AI expertise. The deal creates a leading SitecoreAI experience practice in North America, expanding Verndale’s digital experience capabilities. Deal terms were not disclosed.
KERV.ai announced a Series B round led by Coral Tree Partners, aimed at scaling its AI-driven contextual commerce media platform. The fresh capital will support product development, market expansion, and hiring across its B2B SaaS operations.

GetVocal, a Paris‑based provider of enterprise conversational AI, announced a $26 million Series A round led by Creandum with participation from Elaia and Speedinvest. The funding will boost product development, market expansion and hiring across Europe, reinforcing its mission to deliver...

Alembic Technologies announced a $145 million Series B and growth round, boosting its valuation 15.7× since Series A. The round was led by Prysm Capital and Accenture with participation from Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital and WndrCo, positioning Alembic as a...

Utah‑based AI‑native e‑learning startup Mindsmith announced a $4.1 million seed funding round to accelerate its corporate learning platform. The round was led by Next Frontier Capital with participation from WndrCo, Grix, and individual investors Aaron Skonnard and Karl Sun.

Automation Anywhere announced the acquisition of Aisera, expanding its AI‑driven automation portfolio with Aisera's conversational AI for ITSM, HR, and customer service. The deal, disclosed on November 4, 2025, aims to create a comprehensive agentic platform that can automate up...

Iozera announced an agreement to purchase a 4.5‑megawatt data center in Houston, Texas, which it will expand to a 10‑megawatt AI‑ready multi‑tenant facility. The acquisition, aimed at creating the first AI‑factory in a planned network, leverages NVIDIA GPUs and advanced...
ICARO Media Group, an AI‑focused media technology firm, announced the acquisition of LiftMedia for $15 million. The deal adds LiftMedia’s elevator‑screen advertising platform to ICARO’s digital‑out‑of‑home network, strengthening its AI‑driven DOOH capabilities across Europe.

Sublime Security announced a $150M Series C round led by Georgian, with participation from Avenir, 01A, Index Ventures, IVP, Citi Ventures, and Slow Ventures. The funding will accelerate the company’s agentic AI capabilities, expand its platform and global footprint.

RAEK Data, LLC has acquired the domain/business FirstPartyData.com to bolster its first‑party data, identity resolution (EchoID) and AI-driven marketing offerings. American Rebel Holdings, a strategic investor in RAEK, highlighted the transaction and its prior $1.5M investment in RAEK.

Moving Walls announced the acquisition of audience research firm Insightz Club and simultaneously launched Moving Walls Science, an AI‑powered intelligence suite to unify predictive audience insights across DOOH and connected media. The deal combines Moving Walls' DOOH platform with Insightz...

Responsive has acquired Australia-based Bidhive as part of its recent global expansion to bolster Strategic Response Management capabilities and broaden its SRM footprint. The acquisition complements Responsive's new Fall 2025 AI release and regional growth including offices in Coimbatore and...

Following Aisle Rocket's March 2024 acquisition of Manifest, the two firms have merged under the single brand Manifest to operate as an independent, full‑service agency focused on the middle of the customer journey. The combined agency consolidates Manifest's B2B content...
Caylent, an AWS Premier Tier Services Partner, has acquired Trek10 Inc., another AWS Premier Tier partner, to extend Caylent’s portfolio into managed services and strengthen end-to-end AWS offerings. The strategic acquisition aims to deepen AWS expertise and broaden customer managed-service...
Granicus has acquired Indigov, a provider of constituent relationship solutions for government agencies and elected offices, to expand its Government Experience Cloud and enhance constituent management capabilities. The deal combines both companies' technologies and expertise to strengthen civic engagement and...

Uniphore closed a $260 million Series F on 2025-10-22 at a $2.5 billion price, with strategic investments from NVIDIA, AMD, Snowflake, and Databricks alongside financial and sovereign investors such as NEA, March Capital, BNF Capital, National Grid Partners, and Prosperity7...

Moments Lab, an AI-driven video discovery company, completed a $24 million mid-year fundraising to support expansion into North American media, entertainment and brand markets and deepen product development for its Discovery Agent. The company appointed JP Maheu as board chairman...

Dialogue AI, an AI-native market research platform, closed a $6M seed round led by Lightspeed Venture Partners with participation from Seven Stars, Uncommon Projects, Tornante Company and angel investors. The funding will accelerate product development and go-to-market efforts for Dialogue's...

Mod Op has acquired Ascend Marketing to deepen its marketing automation, customer engagement, and account-based marketing capabilities, integrating Ascend’s data, martech, and ABM expertise into Mod Op’s end-to-end B2B service offering. Ascend’s leadership will join Mod Op’s executive team as...

CoreWeave disclosed a pending acquisition of Monolith AI as part of its ongoing expansion of AI-focused capabilities. The announcement was made alongside a product launch and references prior strategic acquisitions including OpenPipe and Weights & Biases.

MaintMaster has acquired Peoplegeist to integrate its AI-driven text analysis into MaintMaster's CMMS and OEE platforms, launching Manufacturing Intelligence to turn operator notes and work orders into actionable insights that reduce downtime and improve asset care.

Epiminds, a Sweden-founded startup building multi-agent AI marketing systems, announced a $6.6M seed round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The funding accompanies the company's public launch and will be used to expand...

Epiminds, founded by Elias Malm and Mo Elkhidir, announced a $6.6M seed funding round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The company will use the capital to expand its multi-agent AI marketing platform...
Pixelworks signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. to a special purpose entity affiliated with VeriSilicon. The transaction transfers ownership of the Shanghai semiconductor subsidiary from Pixelworks to VeriSilicon.
IBM signed a definitive agreement to acquire Cognitus, an SAP S/4HANA services provider with industry-specific, AI-powered solutions, to strengthen IBM's SAP capabilities across regulated sectors such as Aerospace & Defense, Energy & Utilities, and Manufacturing. The deal aims to accelerate...
Dreamdata closed a $55 million Series B round led by PeakSpan Capital with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital and Crowberry Capital to accelerate development of its AI-driven B2B marketing and go-to-market platform.
FullPAC announced the acquisition of Advocacy Lab LLC, adding the AI-optimized content-creation platform to its RoboCent voter-engagement suite. The deal aims to combine Advocacy Lab's AI templates with FullPAC's P2P messaging and targeting to deliver scalable, personalized campaign content ahead...