MarTech Series
MarTech Series - Marketing technology insights and industry trends
Optimizely Unveils New Research on AI-Powered Content Ecosystems
Optimizely released a new report revealing that today’s marketing ecosystem contains over 15,000 tools, a ten‑fold increase in the past 14 years. The study introduces the concept of “agentic content ecosystems,” where AI actively creates, shapes, and optimizes content across its entire lifecycle. It argues that composable, AI‑powered design can re‑centralize fragmented stacks, turning chaos into a scalable personalization engine. Marketers are urged to treat AI as a platform‑level capability rather than a bolt‑on to unlock speed and cohesion.
Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AI
Uberall, together with AthenaHQ, launched the industry’s first Generative Engine Optimization (GEO) Studio to make multi‑location brands AI‑ready. The platform lets brands monitor how AI systems view each location, generate structured, locally relevant content, and distribute it across Google Business...
Strata, a Strategic Communications Agency for Deep-Tech B2B Brands, Launches
Strategic communications agency Strata has launched to serve deep‑tech B2B brands, leveraging the founders’ decades of experience from Publitek and McClenahan Bruer. The firm employs an earned ecosystem approach that aligns media, analyst, social, and community channels to match how engineers...
Later Surpasses $2.4 Billion Annual GMV Run Rate and More Than $250 Million in Cumulative Creator Payouts, One Year After...
Later announced that its unified creator commerce platform now runs at a $2.4 billion annual GMV run rate, more than $1 billion higher than a year ago, and has paid over $250 million to creators since acquiring Mavely. The company highlighted a record...
Insightly CRM Introduces Conversational AI Copilot Built to Transform Mid-Market CRM Efficiency
Insightly announced Copilot, a generative AI‑powered assistant designed for mid‑market CRM users. The tool lets sales, marketing and customer‑success teams issue natural‑language commands to automate tasks, retrieve insights, and maintain data hygiene. By turning the CRM into a conversational partner,...
Vonage Deepens Native Contact Center with Salesforce’s Agentforce Voice Integrations
Vonage announced a native integration of its Contact Center with Salesforce’s Agentforce 360 voice AI, creating a single AI‑powered platform for voice and digital interactions. The solution combines Vonage’s skills‑based routing and network APIs with Salesforce’s Agentforce Voice, enabling automated fraud...
Mundial Media Taps National Political Strategy Leader Junelle Cavero Harnal to Lead AI-Driven Political Campaign Division
Mundial Media announced the hiring of Junelle Cavero Harnal, a veteran political strategist, to head its new AI‑driven political campaign division. The move positions the company to serve electoral campaigns, advocacy groups, and nonprofits ahead of the 2026 midterms and...
Persistent and DigitalOcean Announce Strategic Partnership to Advance Accessible, Scalable and Secure AI
Persistent Systems and DigitalOcean have forged a strategic partnership to run Persistent’s SASVA AI platform on DigitalOcean’s Gradient AI Agentic Cloud. The collaboration promises to make artificial intelligence more accessible, scalable, and secure for enterprises and developers by combining Persistent’s...
ClaimScore Rebrands as Covalynt, Expanding Data Science Platform for Complex Litigation
ClaimScore has rebranded as Covalynt, shifting from a single fraud‑detection tool to a full‑service data‑science platform for complex litigation. The new suite includes ClassResolution, DeepValidation, an expanded ClaimScore engine, and Bespoke Data Solutions, covering the entire case lifecycle from discovery...
WORK-SELF Launches the World’s First Identity-Led Career Operating System Powered by Agentic AI
WORK‑SELF unveiled the world’s first identity‑led Career Operating System, powered by agentic AI, to serve as a persistent career co‑pilot for individuals and coaches. Unlike traditional job‑matching tools, the platform begins with a user’s identity, values, energy patterns, and strengths,...
How AI Can Lead To A More Valuable And Creative Advertising Industry
Artificial intelligence is reshaping advertising by slashing production costs, expanding access, and automating asset selection, while reinforcing creativity as the sector's core moat. McKinsey estimates generative AI could unlock $2.6‑4.4 trillion across industries, and Gartner predicts agentic AI will resolve 80%...
Prep Edu – A Pioneering AI-Powered Language Learning Platform in Asia
Prep Edu, an AI‑driven language learning platform, has surpassed one million users across Asia and boasts a 90% success rate in achieving target test scores. The service delivers personalized study plans, virtual speaking and writing rooms, and a 24/7 AI...
New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps
GeekyAnts unveiled Vibecode DB, an open‑source database abstraction layer that lets developers write queries once and run them on SQLite, Supabase, Firebase, or REST APIs via a plug‑in adapter model. The platform’s adapter‑based architecture decouples application logic from specific data stores,...
Dimensional Insight Named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI
Dimensional Insight was named a Strong Performer in Gartner’s 2025 Voice of the Customer for Analytics and Business Intelligence Platforms. The recognition is based on at least 20 verified peer reviews and 15 capability ratings collected through September 2025. Customers across...
IAS Launches ‘IAS Agent’ Enabling Marketers to Surface Deep Campaign Insights in Real-Time and Increase Ad Performance
Integral Ad Science unveiled IAS Agent, an AI‑powered assistant designed to surface deep campaign insights in real time. Built on fifteen years of proprietary data, the tool offers explainable AI recommendations directly within the IAS user interface. Early tests show...
ID.me Announces Contract with CMS to Advance Access, Security, and User Experience on Medicare.gov
ID.me has secured a contract with the Centers for Medicare & Medicaid Services to provide a secure, single‑sign‑on identity solution on Medicare.gov beginning early 2026. The digital identity wallet, already trusted by over 157 million users and 80 million verified to federal...
Czech TV Elevates Video Streaming with Harmonic
Czech Television has partnered with Harmonic to replace outsourced video‑streaming services with the company’s XOS Advanced Media Processor. The cloud‑native, AI‑driven solution enables in‑house transcoding, multi‑profile generation, subtitle insertion, and enhanced audio for accessibility. By moving processing internally, Czech TV...
Mage Data™ Launches R25, Advancing Test Data Management to TDM 2.0
Mage Data unveiled R25, its Test Data Management (TDM) 2.0 platform that unifies provisioning, masking, governance, and AI‑ready data protection across development, test, production, and AI pipelines. The release adds database virtualization, conversational dynamic‑data‑masking, and a single‑pane‑of‑glass policy engine, promising up...
AudioCodes Announces a Large-Scale Voca CIC Voice Agent Deployment with Atento
AudioCodes’ Voca Conversational Interaction Center, together with Atento and Go2Uno, delivered a large‑scale AI voice‑agent solution for a major U.S. healthcare provider, supporting more than 500 concurrent agents. The deployment replaced legacy IVR systems, added AI‑driven routing and real‑time analytics,...
GIBO Announces Strategic Collaboration with E Total Technology Sdn Bhd to Accelerate Deployment of AI Compute Centers Featuring NVIDIA’s Most...
GIBO Holdings Ltd. has entered a strategic collaboration with Malaysia‑based E Total Technology to design, site, and launch next‑generation AI compute centers. The partnership will deploy NVIDIA’s newest high‑performance AI GPUs to meet escalating training and inference workloads. E Total will manage...
Open Is Redefining the Future of Utilities: Technology, Customers, and New Business Models
Open Intelligence has been featured in Gartner’s 2025 Market Guide for Utility Customer Information Systems, underscoring the sector’s shift toward digital, customer‑centric operations. The guide stresses that legacy CIS platforms fall short on DER integration, dynamic pricing, and real‑time engagement....
NJ AI Hub Selects Plug and Play to Operate Its Regional AI Accelerator
The New Jersey AI Hub announced that Plug and Play will operate a new regional AI Accelerator launching early next year. The program will link NJ AI startups and university entrepreneurs with mentors, investors, and corporate partners across sectors such...
EngineerBabu Named a Top Mobile App Development Company in Dubai
EngineerBabu has been named a Top Mobile App Development Company in Dubai, backed by CMMI Level 5 certification, selection for the Google AI Accelerator, and a two‑year streak in LinkedIn’s Top 10 Tech Companies. The firm leverages these credentials to deliver AI‑driven,...
SymphonyAI’s Eureka AI Redefines Enterprise AI, Wins InfoWorld Technology of the Year Award 2025
SymphonyAI’s Eureka AI platform has been named a finalist for InfoWorld’s Technology of the Year Award 2025 in the AI and Machine Learning Platforms category. The solution differentiates itself by delivering pre‑trained, industry‑specific ontologies, workflow‑embedded agents, and policy‑as‑code governance across...
Udemy and LG CNS Partner to Deliver End-to-End Upskilling for Enterprises in Korea, Accelerating Workforce Transformation
Udemy announced a strategic partnership with LG CNS to bring its AI‑powered upskilling platform to Korean enterprises. The deal taps LG CNS’s distribution network of over 500 corporate clients, targeting a broad range of industries from manufacturing to finance. By integrating Udemy’s...
MarTech Interview With Tzahi Zilbershtein, Chief Technology Officer @ Voyantis
Tzahi Zilbershtein, the new CTO of Voyantis, explains how AI‑driven automation is reshaping the adtech landscape. He highlights the shift from manual campaign management to value‑driven signal generation that teaches platforms what high‑value customers look like. Voyantis is building agentic...
OptiPrime Launches OptiDev.ai, Aims to Bring Vibe Coding to Businesses and Enterprises
OptiPrime, the SaaS firm behind OptiSigns, launched OptiDev, an AI‑first platform that turns AI‑generated code into production‑ready applications. The service offers a prompt library, visual and code editors, and one‑click cloud deployment, while handling authentication, SSO, and SOC 2 compliance. OptiDev...
JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer
JamLoop, a CTV‑first advertising platform, announced Jeff Fagel as Chief Marketing Officer and promoted Oksana Korsakova to Chief Operating Officer. The company reported a 35% year‑over‑year revenue increase and a 48% rise in average revenue per customer. Recent product launches...
PAN Expands Integrated Marketing Services with New B2B Website Capabilities
PAN, a data‑driven B2B marketing and PR firm, launched a new B2B Web Services offering that adds analytics‑led website strategy, design, development, and long‑term optimization to its portfolio. The service builds on PAN’s existing PR and integrated marketing work, using...
Squirro Drives Frictionless Enterprise AI Real-World Adoption with Latest Platform Release
Squirro announced the general availability of its LTS platform update, Release 3.14.4, which adds direct file uploads, multimodal image reasoning, and an enterprise‑grade prompt library. The enhancements enable users to drag contracts or reports into chat for instant analysis and retain...
RankLift Lab Launches Measurable Google Maps SEO Framework for Service-Area Businesses
RankLift Lab, a Miami‑based local SEO firm, unveiled a performance‑driven Google Maps optimization framework tailored for service‑area businesses. The methodology synchronizes Google Business Profile data, on‑page factors, and neighborhood‑level geo‑grid coverage to boost map visibility and inbound calls. In a...
Ecer.com Leads the Future of Mobile B2B
Ecer.com is spearheading the mobile transformation of international B2B commerce, where over 70 % of buyers now prefer smartphones for key transactions. Its AI‑powered multilingual service can answer inquiries, translate specs, and recommend products within minutes, while VR‑enabled factory tours cut...
Practical Ways to Apply Rewards Across the Marketing Funnel
Marketers face conversion decay across the funnel despite abundant channels. Tech‑enabled rewards—small incentives, stored‑value credits, and personalized offers—can motivate customers at each stage. Blackhawk Network research shows reward‑based promotions deliver 14% higher conversion rates and 16% stronger ROI, while also...
Moveworks and Unily Deepen Partnership to Transform the Intelligent Employee Experience
Moveworks announced an enhanced strategic partnership with Unily, introducing an Enterprise Search content connector that lets employees retrieve Unily intranet information via Moveworks' conversational AI. The connector pulls relevant knowledge in natural language, eliminating the need to navigate multiple portals....
MADUP, Backed by $23M, Poised to Innovate AI Marketing Through Global Expansion
MADUP, an AI‑driven marketing firm, has secured a cumulative $23 million in funding and is accelerating the global rollout of its LEVER Xpert digital‑marketing AI agent. The company is establishing a New York subsidiary, leveraging an NYU Stern‑run AI Innovation Accelerator to fine‑tune...
Udemy Introduces New Instructor Innovations at Semiannual Front Row Event
Udemy announced a suite of instructor‑centric products at its Front Row event, including Instructor Subscriptions, AI‑powered micro‑learning creation tools, and a $2.5 million Content Innovation Fund. The new subscription model lets educators deliver live sessions, short‑form videos, and community features while...
Fivetran Named a Challenger in the 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Fivetran has been positioned as a Challenger in Gartner’s 2025 Magic Quadrant for Data Integration Tools, reflecting its growing market presence. The company now serves over 7,700 customers, offers 740 connectors, and moves roughly 7,200 terabytes of data each month....
Comcast and Amazon Launch Amazon Luna Cloud Gaming on Xfinity’s Entertainment Devices
Comcast and Amazon have launched Amazon Luna cloud gaming on Xfinity TV and streaming devices. Eligible X1 and Xumo Stream Box users can access Luna via voice remote, with Prime members receiving over 50 games at no extra cost. The...
Perficient Named a Major Player in Three IDC MarketScapes For AI-First Approach to Customer Experience
Perficient has been named a Major Player in three IDC MarketScape reports covering Experience Design, Experience Build, and Customer Experience Strategy Consulting. The recognitions highlight the firm’s AI‑first methodology that delivers measurable outcomes in design, build, and strategy services. IDC...
SEO Experts Expands Local Digital Marketing Services in Melbourne, FL, Continuing 20-Year Legacy of Nationwide Success
SEO Experts, a digital‑marketing agency founded in 2002, announced an expanded focus on local SEO services for Melbourne and Brevard County. Leveraging two decades of data‑driven experience, the firm will deliver hyper‑local campaigns, Google Business Profile optimization, and bespoke reporting...
Quvy Launches Predictive Ad-Performance Platform and Appoints New Head of Sales
Quvy unveiled a predictive ad‑performance platform that simulates audience reactions to image, video and UGC ads, delivering deterministic forecasts for CTR, CPC and CPM before spend. The solution includes Private Silo Models that isolate brand assets and historical data for...
ConverSight Ignites Supply Chain Decision Intelligence Among Pine Services Group ERP Partner Network
ConverSight announced a strategic partnership with Pine Services Group, extending its Athena agentic AI to the group’s ERP consulting network. The collaboration enables manufacturers, distributors, and retailers to access real‑time supply‑chain decision intelligence through trusted ERP advisors. Partners will deliver...
Ours Privacy Unveils Next-Generation Analytics Suite, Advancing Its Vision for a Comprehensive Healthcare Marketing CDP
Ours Privacy launched a next‑generation analytics suite that adds multi‑touch attribution, web analytics, session replay, and user‑funnel insights to its HIPAA‑compliant customer data platform. The new tools are designed for healthcare marketers facing stricter privacy regulations and the decline of...
Adaptive Narrative Martech — Brand Messaging That Rewrites Itself
Adaptive narrative martech is emerging as a new marketing technology that continuously rewrites brand stories based on real‑time cultural, sentiment and competitive signals. Unlike static campaigns, it uses feedback loops, semantic engines and reinforcement learning to keep messaging aligned with...
Shoppable Video App Novel Acquired by AI Powered Influencer Platform partnrUP to Automate UGC and Video Commerce Brands
AI‑powered creator commerce platform partnrUP has acquired Novel, a Shopify video app that enables brands to embed shoppable user‑generated and influencer videos directly on their storefronts. The combined solution automates video ingestion, personalization, and revenue attribution, eliminating the need for...
Adaptiva Releases Next-Generation OneSite Patch Experience, Advancing the Era of Autonomous Endpoint Management
Adaptiva unveiled the next‑generation OneSite Patch experience, modernizing the user interface for autonomous endpoint management. The release adds guided onboarding, streamlined navigation, a revamped patching strategy editor, and real‑time dashboards. Role‑based access controls and an Emergency Kit improve security and...
Cognizant Unveils Artificial Intelligence Lab and Cognizant Moment™ Studio in Bengaluru
Cognizant has launched an India Artificial Intelligence Lab and a Cognizant Moment™ Studio in Bengaluru, expanding its AI research footprint beyond San Francisco. The hubs are part of a $1 billion generative‑AI investment announced in 2023 and will concentrate on multi‑agent systems,...
IBM and Pearson Collaborate to Build New AI-Powered Learning Tools for Organizations and Individuals Worldwide
IBM and Pearson announced a global partnership to create AI‑powered learning tools for businesses, public organizations and educational institutions. The collaboration will leverage IBM’s watsonx Orchestrate and watsonx Governance to deliver personalized learning experiences and integrate Pearson’s digital credentialing, workforce...
ZS to Introduce ZAIDYN Intelligence Into Agentforce Life Sciences
ZS announced that its ZAIDYN intelligence platform will be embedded into Salesforce’s Agentforce Life Sciences solution starting January 2026. The integration delivers richer healthcare‑professional data, field‑performance analytics, and AI‑driven agents directly within Salesforce workflows. By leveraging APIs, MuleSoft, Data Cloud and...
Xcel Energy to Provide Personalized Energy Services to Customers Using Oracle Platform
Xcel Energy announced it will use Oracle’s AI‑enabled Opower platform to deliver personalized energy usage insights to its 6.1 million electric and gas customers across eight states. The solution will provide home‑energy reports, behavioral demand‑response nudges, and real‑time analytics, helping customers...