MarTech Series
MarTech Series - Marketing technology insights and industry trends
Servicenow And Openai Collaborate To Deepen And Accelerate Enterprise Ai Outcomes
ServiceNow and OpenAI have signed a multi‑year deal to embed OpenAI’s frontier models, including GPT‑5.2, into ServiceNow’s AI platform. The collaboration gives enterprise customers direct access to speech‑to‑speech agents, multimodal capabilities, and custom AI solutions without bespoke development. ServiceNow will leverage OpenAI’s models to power its AI Control Tower, enabling real‑time, language‑agnostic interactions and deeper workflow automation. The partnership aims to accelerate AI adoption across the world’s largest enterprises.
Pixelworks Announces Board Changes to Align with New Business Focus and Strategy
Pixelworks announced a board overhaul to support its shift toward a pure technology licensing model after selling its Shanghai subsidiary. Douglas J. Darrow, a former Dolby senior vice president and DLP business leader, joined the board effective Jan. 14, 2026,...
BMC Advances Business-Driven Automation and Mainframe Transformation with AI-Powered Innovations
BMC unveiled a suite of AI‑driven enhancements across its Control‑M and BMC AMI platforms, aimed at simplifying workflow creation, real‑time event handling, and mainframe support. The AI Workflow Creator lets business users build workflows using natural language, while expanded integrations...
ABBYY Launches Vantage 3.0 Directly Integrating with Generative AI and Offering Advanced Compliance and Privacy Capabilities
ABBYY introduced Vantage 3.0, a Document AI platform that directly integrates large language models (LLMs) and runs on a modernized tech stack. The release adds a real‑time analytics dashboard, built‑in compliance and redaction tools, and pre‑engineered Azure OpenAI prompts for...
Nativex Announces Strategic Partnership with Netflix to Bring Premium Streaming Inventory to Advertisers
Nativex announced a strategic partnership with Netflix to sell ad inventory on the streaming platform’s ad‑supported tier. The deal gives Nativex clients access to Netflix’s premium pre‑roll, mid‑roll, Pause Ads and QR‑enabled formats, backed by first‑party audience data. Netflix’s ad‑supported...
Questex’s StreamTV Europe Builds Major Momentum as Europe’s Streaming Industry Converges in Lisbon, Uniting Streaming Leaders Across the Full Ecosystem
Questex’s StreamTV Europe, slated for April 13‑15 in Lisbon, is positioning itself as the premier gathering for Europe’s streaming ecosystem. The three‑day forum will host CTV operating systems, platform providers, content owners, ad‑tech firms and infrastructure partners, offering an end‑to‑end...
GIBO Advances Toward Integrated Autonomous Mobility Systems, Building a Unified AI Stack Across Air and Ground Platforms
GIBO Holdings announced the next phase of its AI mobility roadmap, extending the GIBO.ai Calculation Engine into a unified, cross‑domain stack that serves both aerial and ground platforms. The engine consolidates perception, navigation, behavioral modeling and mission planning for eVTOL...
SER Group Rebrands to ‘Doxis’ and Enhances Leadership to Reflect AI-First Focus as ‘The Document Intelligence Company’
SER Group has rebranded as Doxis, aligning the corporate name with its flagship intelligent content automation platform. The company highlighted its AI‑first “Document Intelligence” vision and reported profitable growth for 2025. Doxis now counts over five million daily users and...
As AI Search Evolves, Dubai Businesses Strengthen SEO with Generative Engine Optimization
Dubai firms are adopting Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to adapt to AI‑driven and answer‑based search. Right‑Door, a local digital agency, is rebuilding SEO foundations for companies with little organic presence, layering GEO and AEO principles...
Anduril Selects Dirac to Power AI-Driven Work Instructions Across Its Factories
Anduril has entered a multi‑year agreement with Dirac to use its BuildOS platform for AI‑driven work‑instruction authoring across its factories. Initial deployments cut authoring time by 87.5%, turning a 12‑hour task into a 90‑minute one and delivering roughly a ten‑fold...
DriveCentric and Dealer Pay Announce Strategic Partnership to Enable Payments Within the CRM
DriveCentric, a dealership‑focused CRM, announced a strategic partnership with Dealer Pay to embed compliant payment collection directly within its platform. The integration will allow dealers to move from customer conversation to revenue without leaving the CRM, supporting both mobile and...
Viooh Partners With Atmosphere Tv To Unlock Programmatic Access
VIOOH has teamed up with Atmosphere TV to bring its premium programmatic supply‑side platform to the world’s largest place‑based streaming network. The deal unlocks more than 60,000 high‑traffic venues in the UK, North America and Australia, delivering over one billion monthly...
Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media
Madhive, a local‑media operating system, announced the hiring of two industry veterans: Nicki Harkrider‑Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations. The appointments aim to accelerate Madhive’s data‑driven, outcome‑based advertising platform and expand its...
AtData Launches Gibberish Detection to Strengthen Fraud Intelligence and Block Bot-Generated Identities
AtData introduced Gibberish Detection, a machine‑learning model that flags synthetic, random or AI‑generated email addresses at the point of capture. The real‑time signal identifies roughly 5% of incoming emails as gibberish, rising to nearly 10% for a global on‑demand services...
Scalefusion Achieves Zebra Technologies Validation for Unified Management Platform
Scalefusion, a unified endpoint management (UEM) provider, has earned Zebra Technologies validation after completing the company’s Enterprise Testing Program. The certification confirms seamless interoperability with Zebra’s thermal printers and other devices, meeting stringent performance and security benchmarks. As a result,...
E& and IBM Unveil Enterprise-Grade Agentic AI to Transform Governance and Compliance
e& and IBM announced a strategic partnership at the World Economic Forum to deploy enterprise‑grade agentic AI across e&’s governance, risk and compliance functions. The solution, built on IBM watsonx Orchestrate and integrated with OpenPages, delivers traceable, action‑oriented AI responses...
Battle SEO® Launches Multi-Location SEO Expansion to Help Franchises Dominate Regional Search Results
Battle SEO has launched a multi‑location SEO expansion aimed at helping franchise brands and multi‑site businesses dominate regional search results. The offering addresses common pain points such as inconsistent city rankings, duplicated location pages, and diluted brand messaging by providing...
Freeduhm.com Partnered With AdPlunge To Boost Both Brands Digital Advertising Business
Freeduhm.com, a global digital media and advertising firm, has entered a strategic partnership with AdPlunge.com, a programmatic ad network. The alliance merges Freeduhm’s data‑driven optimization platform with AdPlunge’s extensive publisher network to improve inventory utilization, fill rates and effective CPMs...
Wildix Positions AI as the Catalyst Moving the UC&C Channel Beyond Resale at 2026 Summit
At its 2026 virtual summit, Wildix emphasized AI as the catalyst moving its channel‑only model from simple resale toward advisory services that design, govern and optimize unified communications workflows. The company showcased the Wilma AI layer in live customer deployments...
Alorica Named Innovative Organization Winner in the 2026 BIG Innovation Awards
Alorica Inc. has been named an Innovative Organization winner in the 2026 BIG Innovation Awards, recognizing its ability to scale artificial intelligence across enterprise customer‑experience operations. The award highlights Alorica IQ, the company’s AI innovation engine, and evoAI, its conversational‑AI...
Seela Launches an All-in-One AI Creative Platform for Image Generation and Multi-Model AI Comparison
Seela has launched an all‑in‑one AI creative platform that combines text‑to‑image, image‑to‑image, and a multi‑model chatbot comparison workspace. The platform lets users submit a single prompt and receive side‑by‑side answers from LLMs such as ChatGPT, Claude, Grok and DeepSeek, while...
O3 Solutions Introduces Otto, a Personal AI Assistant for Capital Project Teams
O3 Solutions has launched Otto, an AI‑powered personal assistant embedded in its project execution platform for capital construction projects. Otto lets users ask natural‑language questions and receive real‑time answers, visualizations, and risk insights drawn from live project data and Advanced...
Looper Insights Introduces Advanced Content Type & Genre Filtering to Its Merchandising Platform
Looper Insights, a leading CTV merchandising analytics platform, has added Content Type and Genre filtering to its Merchandising module. The new tools let users isolate placements by App, Movie, TV Show, as well as sub‑categories like App Bundles and Content...
Quantiphi Granted Patent for Dociphi’s AI-Powered Three-Way Comparison Screen, Marking Breakthrough in Enterprise Document Intelligence
Quantiphi has secured a USPTO patent for the AI-driven three-way comparison engine embedded in its Dociphi platform. The patented system enables simultaneous visual validation of multiple document versions, highlighting entity differences and routing discrepancies through a secure Human-in-the-Loop workflow. Designed...
Dialpad Launches Real-Time AI in Japan
Dialpad announced the launch of its full suite of real‑time AI communication tools in Japan, partnering with SoftBank to accelerate adoption across enterprises and SMBs. The offering includes Japanese transcription, AI‑generated Recaps with action items, and live coaching, all powered...
LiveDeskCal Adds Cloud Sync and CRM Integrations to Its Always-Visible Windows Desktop Calendar Widget
LiveDeskCal unveiled three Windows‑11 calendar widget tiers, adding cloud sync and CRM integration to its always‑visible desktop calendar. The free version offers offline scheduling, while the $4.95 Lite tier syncs two‑way with Google Calendar and Outlook Online. The $9.95 Pro...
ITG’s Storyteq Adds Adobe Firefly Services to Its Suite of AI Tools
ITG’s Storyteq platform will embed Adobe Firefly’s generative AI services, expanding its AI toolkit for content creation. The integration couples Firefly’s creative models with ITG’s proprietary Halo Intelligence, enabling automated, personalized content suggestions across the marketing workflow. Gartner has already...
Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards
Sprinklr, the AI‑native Unified Customer Experience Management platform, has been named the Innovative Products winner in the 2026 BIG Innovation Awards. The honor highlights Sprinklr’s AI agents, purpose‑built to automate and optimize marketing, care, research, and commerce workflows. Executives say...
Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution
Emplifi announced a strategic partnership with Reddit, embedding Reddit’s Enterprise API into its Emplifi Fuel execution engine. The integration delivers real‑time, unfiltered community conversations to the platform’s AI‑powered analytics, turning raw signals into industry‑specific recommendations for retail, CPG, sports and...
Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth
Cadent announced two senior executive appointments: Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing. Tingler brings over 15 years of HR leadership in media and technology, while Krieger adds 17 years of brand...
New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTM
Metadata.io and VPofMarketing.com released a report showing AI fluency is reshaping B2B marketing careers. While 40% of firms cut marketing headcount, AI‑fluent GTM professionals earn up to three times higher salaries and advance faster. The study finds a single AI‑savvy...
Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance Across the Human and AI Agents, No Matter How the...
Calabrio announced Omni Agent Intelligence, a vendor‑agnostic layer built into Calabrio ONE that consolidates quality and performance data for both human and AI agents. The solution works across CCaaS, CRM, ITSM and AI platforms, delivering a single dashboard for sentiment,...
waipu.tv Now Available On All Titan OS-Powered TVs
Titan OS announced that waipu.tv, Germany’s leading open IPTV platform, is now available on all Titan OS‑powered smart TVs. The integration places over 300 live channels, more than 70 pay‑TV options, and a library of roughly 40,000 on‑demand titles directly...
Rich Messaging Channels Emerge as Solution to £27 Billion Burden of Returns Faced by UK Retailers
UK retailers face over £27 billion annual cost from product returns, a strain amplified after the holiday season. Infobip highlights Rich Communication Services (RCS) and WhatsApp as tools to curb returns by delivering rich media, personalized post‑purchase support, and in‑app return...
Mitel Announces Enhanced Global Partner Program to Drive Shared Success in the Hybrid Communications Era
Mitel unveiled an enhanced Global Partner Program that unifies its partner ecosystem under a points‑based framework, offering higher discounts, retention incentives, and new specialization recognitions in verticals and AI. The program builds on the 2025 partner experience improvements and aims...
Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation
Kevel, a leading retail‑media technology provider, announced the appointment of Jaclyn Nix as chief operating officer. Nix arrives with more than 18 years of digital‑marketing experience and a record of launching over 40 retail‑media programs. Her hire coincides with Kevel’s...
Limelight Inc. Launches New Programmatic Optimisation Tool
Limelight Inc. has unveiled the Adaptive Rules Centre (ARC), a rules‑based toolkit that automates inventory curation on its white‑label programmatic platform. Early adopters reported revenue lifts exceeding 300% and fill‑rate gains of more than 900% when ARC is active. The...
Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations
Highwire announced the acquisition of The Bliss Group, creating a combined strategic marketing and communications agency. The new entity brings together more than 250 professionals across North America and an AI-forward technology stack to deliver integrated, insight-driven campaigns. Bliss CEO...
New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows
Meltwater and We. Communications released their inaugural State of PR Report, surveying over 1,100 communications professionals worldwide. The study finds that more than 90% of PR teams have incorporated generative AI into daily tasks such as drafting releases, content optimization,...
CyrusOne Announces Robert Johnson as New Chief Business Officer
CyrusOne announced Robert Johnson as its new Chief Business Officer, tasked with overseeing performance, operations, revenue management, and asset utilization of its U.S. data center portfolio. Johnson brings over two decades of experience from Ericsson, Siemens, HPE, and CSC, where...
Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers
Amplitude announced the acquisition of InfiniGrow, an AI‑powered marketing analytics startup, to embed revenue‑focused analytics into its product suite. The deal expands Amplitude’s AI vision by making session‑based analytics a core feature and delivering forecasting, what‑if analysis, and budget‑allocation tools....
LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality
LinkedIn remains a primary channel for B2B prospecting, yet rising buyer expectations have exposed the limits of blunt, high‑volume automation. Sales organizations now demand outreach that arrives at the right moment, references recent buyer activity, and feels conversational rather than...
Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features
Golpo AI, the Stanford‑originated, Y Combinator‑backed video platform, launched a major product update that overhauls its user interface and adds three new capabilities. The redesigned UI promises faster, more intuitive navigation from content upload to export, reducing the learning curve for...
Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations
Evertune launched Shopping Intelligence, a feature that tracks how AI models like ChatGPT surface product recommendations and turns that data into actionable brand insights. It provides metrics such as Shopping Visibility, Shopping Trigger Rate, pricing comparisons, and retailer performance, showing...
VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing
VideoProc launched an AI‑driven enhancement suite that preprocesses and post‑processes video, audio, and images for creators using traditional NLEs such as Premiere Pro and DaVinci Resolve. The workflow isolates heavy AI tasks from the editing timeline, offering automated denoising, deblurring,...
MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display
MediaMint, an Agentic Growth Services firm, has entered a global partnership with Spotify to deliver end‑to‑end advertiser acquisition, onboarding, and performance support across audio, video and display. The collaboration spans Spotify’s major markets—North America, EMEA, LATAM and JAPAC—and will be...
Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity
Keytomic unveiled an AI‑powered all‑in‑one SEO platform that simultaneously optimizes for Google and leading large language models such as ChatGPT, Claude, and Perplexity. The solution bundles technical audits, AI‑driven content creation, and a unique visibility tracker into a workflow that...
RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management
RingCentral has been named a Leader in IDC’s MarketScape for AI‑Enabled Contact Center Workforce Engagement Management 2025‑2026. The accolade highlights the company’s RingWEM module, which embeds AI‑driven forecasting, scheduling, quality management and analytics directly within its RingCX platform. By unifying...
Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance
Ketch has released Opt‑Out Sync, extending its Identity Sync platform to automate “Do Not Sell or Share” enforcement across web, mobile, backend and ad‑tech systems. The solution consolidates consent banner clicks, DSR webform submissions and backend updates into a single...
OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel
OpenX announced two senior additions to its Publisher Development team: Akhil Savani, formerly of The Trade Desk, joins as Vice President of Publisher Development, and longtime OpenX leader Rebecca Bonell is promoted to Regional Vice President for the Americas. The...