MarTech Series
MarTech Series - Marketing technology insights and industry trends
Otter.ai Caps Transformational 2025 with $100M ARR Milestone, Industry-First AI Meeting Agents, and Global Enterprise Expansion
Otter.ai announced that it crossed the $100 million annual recurring revenue threshold in 2025, generating more than $500,000 per employee. The company introduced the industry’s first AI Meeting Agent suite, including dedicated sales and SDR assistants that operate in real time. Its enterprise platform now serves as a corporate knowledge base, reporting over $1 billion in cumulative customer ROI and adding HIPAA compliance for healthcare use. These milestones position Otter.ai as a central AI‑driven collaboration layer for large organizations.
The Rise of Micromarketing: Why Smaller Audiences Are Driving Bigger Impact
Micromarketing is overtaking broad‑reach campaigns as brands prioritize relevance over sheer volume. Recent data shows 43% of marketers are shifting budget toward micro and nano influencers and tighter audience segmentation. Privacy regulations are curbing third‑party data, forcing companies to leverage...
AiPPT Introduces a Vast PPT Template Library to Make AI-Powered Presentations Easier Than Ever
AiPPT, the AI‑driven presentation platform, launched a massive template library featuring over 200,000 ready‑to‑use PowerPoint designs. The new collection spans business, education, marketing and creative sectors, each fully customizable for brand consistency. Combined with its AI slide generation and editing...
HCLSoftware to Acquire Jaspersoft From Cloud Software Group
HCLSoftware, the software arm of HCLTech, announced plans to acquire Jaspersoft from Cloud Software Group. The deal brings Jaspersoft’s embedded analytics and pixel‑perfect reporting platform into HCLSoftware’s Data & AI (Actian) division. By integrating these capabilities, Actian aims to deliver an...
MEinstein Positions Privacy-by-Design as a Core Principle for Consumer AI Platforms
mEinstein is launching a consumer AI platform built around privacy‑by‑design, keeping data processing on the user’s device and requiring explicit consent for any sharing. The architecture limits raw data transmission, while allowing users to optionally license anonymized, aggregated insights under...
Formfilled Launches to Simplify Website Form Attribution for B2B and Service-Based Businesses
Michigan‑based startup Formfilled has launched a B2B form‑attribution platform that directly feeds website form data into CRM systems. The solution captures UTM, referrer and landing‑page details, auto‑populating hidden fields without developer work or third‑party integrations. It positions itself as a...
Digital Brands Group Advances Suite of AI-Powered Tools for Global Brand Protection and Growth
Digital Brands Group (DBG) announced the expansion of its AI‑driven brand protection suite, beginning with the integration of SECUR3D’s AssetSafe™ platform. AssetSafe uses advanced artificial intelligence to detect counterfeit products, unauthorized use of trademarks, and brand‑asset misuse across eCommerce and...
IAS Appoints Melissa Furze as Head of Data Science
Integral Ad Science (IAS) announced Melissa Furze as its new Head of Data Science, reporting to the CTO. Furze, a former LinkedIn executive, will steer IAS's global AI and analytics strategy, partnering with product, engineering, and commercial teams. Her mandate...
The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth
DemandScience released the 2026 State of Performance Marketing Report, surveying 750 senior B2B marketers. The study uncovers a “Marketing Data Mirage” where inflated intent signals, AI‑generated content, and fragmented martech stacks create misleading success metrics. Findings show 87% of firms...
Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky
Adform, Europe’s leading independent media‑buying platform, announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group. The deal adds robust Digital Out‑of‑Home (DOOH) capabilities and deep DACH‑region expertise to Adform’s omnichannel stack. By integrating Splicky’s publisher relationships and...
Ecer.com Redefines Cross-Border B2B with an All-in-One Mobile Ecosystem
Ecer.com unveiled an all‑in‑one mobile ecosystem that integrates AI, real‑time messaging, immersive media and VR factory inspections to streamline cross‑border B2B procurement. The platform claims a 300% increase in response efficiency versus email and offers instant translation, 360° product views,...
Wondershare Announces Strategic Collaboration with Topaz Labs to Bring Industry-Leading AI Video Enhancement to Its Creative Software Ecosystem
Wondershare announced a strategic partnership with Topaz Labs to embed the company’s diffusion‑based AI video enhancement model, Starlight, into its UniConverter platform. The integration delivers one‑click upscaling, denoising, deblurring, de‑aliasing and sharpening, allowing sub‑480p footage to be upgraded to HD...
Vuzix and Collins Aerospace Announce Strategic Collaboration to Scale Augmented Reality Defense Solutions
Vuzix Corporation and Collins Aerospace have formalized a multi‑year collaboration to deliver waveguide‑based augmented reality displays for U.S. Department of Defense programs. The partnership has achieved production approval and will begin low‑rate initial production in early 2026, with full‑rate production...
Rockwell Automation: Building Towards Autonomous Operations
Rockwell Automation outlines a roadmap to autonomous operations by integrating industrial data and AI across the enterprise. The company promotes an AI maturity pyramid that moves firms from basic data visualization to predictive analytics, prescriptive decisions, and full autonomy. Real‑time...
I-ESG Launches Fully Upgraded Next-Generation ESG Intelligence Platform Powered by Domain-Specialized AI
i‑ESG unveiled a fully upgraded next‑generation ESG intelligence platform that blends domain‑specialized natural language processing, Retrieval‑Augmented Generation, and layered agentic AI models. Backed by over ten ESG‑focused patents, a 7‑million‑record database, and mapping to more than 500 global regulations, the...
Hosted.com’s Dedicated Email Hosting for Custom Domain-Based Communication
Hosted.com has launched a dedicated Email Hosting service aimed at small businesses, startups, and freelancers who need professional, domain‑based email without purchasing a full web‑hosting plan. The offering promises high‑speed delivery, secure SSL‑encrypted communications, and built‑in spam and anti‑virus protection....
MurafaDigital OÜ Unveils New Insights Into Social Media Ad Stability and Campaign Success
MurafaDigital OÜ released a study on social‑media ad stability, highlighting how consistent posting, policy compliance, precise audience segmentation, creative refreshes, and real‑time data monitoring drive campaign success. The research shows that regular schedules sustain engagement, while adhering to platform guidelines...
Voice Convert AI Launches Solution for Personalized Lead Engagement and Campaign Outreach
Voice Convert AI launched an AI‑driven voice agent platform that automates lead engagement, after‑hours inquiries, and campaign outreach for small and medium businesses. The service prioritizes high‑value prospects while the AI warms low‑priority leads, and includes managed setup, performance guarantees,...
Bryj Appoints James Colgan CEO to Shape the Future of AI-Powered Mobile Marketing
Bryj announced James Colgan as its new chief executive officer, tapping his track record of scaling Outlook Mobile, Slack and Spendesk. Colgan will steer Bryj’s AI‑powered platform that lets marketers build, launch and grow native iOS and Android apps without engineering bottlenecks....
TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc announced the general availability of Arc, an AI‑powered privacy‑management platform designed for modern compliance teams. At its core is Arc Intelligence, a purpose‑built AI layer that leverages advanced language models and TrustArc’s 28‑year expertise, backed by the Nymity Research...
Digital Accelerant Introduces a New Standard for Interactive Video Business Cards and Lead Capture
Digital Accelerant unveiled its Interactive Video Business Card platform, a mobile‑first solution that replaces static paper cards with branded video experiences delivered via QR code, NFC or direct links. The platform captures prospect attention in real time, provides instant access...
Brew City Marketing Launches AI Refresh Program for AI Search, Google AI Overviews & ChatGPT Visibility
Brew City Marketing, a Milwaukee digital agency, launched its AI Refresh Program to upgrade websites for AI‑driven search platforms like Google AI Overviews, ChatGPT, and voice assistants. The 2‑ to 3‑week service improves site speed, structured data, and credibility without...
AdFlow Commerce Announces Premier Partnership with Qode Media SEO Toronto, A Leading Canadian AI SEO & GEO Agency
AdFlow Commerce, an AI‑driven product‑feed and Google Shopping platform, announced a premier partnership with Qode Media SEO Toronto, a leading Canadian AI SEO and GEO agency. The collaboration gives Qode Media priority access to AdFlow’s automated attribute completion, custom labeling,...
Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory
Lionsgate announced an exclusive partnership with FreeWheel, making its premium FAST inventory accessible through the FreeWheel SSP. The deal covers more than 30 U.S. FAST channels, including flagship MovieSphere and the 50 Cent Action channel, and allows both direct and programmatic...
Laserfiche Is a Leader in Info-Tech Research Group’s Enterprise Content Management – Enterprise Data Quadrant
Laserfiche has been named a Leader in Info‑Tech Research Group’s Enterprise Content Management – Enterprise Data Quadrant, earning a composite score of 9.1. The vendor topped the quadrant for product features and customer satisfaction, backed by more than 400 user...
How Can Martech Teams Combine AI SEO And Digital PR To Dominate First-Page Rankings?
MarTech teams must fuse AI‑driven SEO with digital PR to thrive in today’s AI‑centric SERPs. Google now prioritizes entity authority, trust signals, and multi‑surface visibility over simple keyword matches. Integrated platforms enable AI to spot content gaps, while PR secures...
Automation Anywhere Reports Strong Q3 With Record Bookings as Enterprises Accelerate Adoption of Agentic Process Automation and Agentic Solutions
Automation Anywhere posted a record‑breaking third‑quarter, with AI‑driven bookings surging 45% year‑over‑year and representing more than 70% of total bookings. Remaining performance obligations rose over 20%, underscoring deepening customer contracts, while the company maintained non‑GAAP profitability and strong free cash...
GoDaddy’s New ANS Marketplace Tells You Which AI Agents You Can Trust
GoDaddy unveiled the Agent Name Service (ANS) Marketplace, a platform that lists ANS‑verified AI agents and displays trust signals for each. The marketplace launches with five demo agents—including a Brand Advisor and a Home Page Advisor—designed for small‑business workflows. GoDaddy...
KNOREX Launches White-Label Solutions to Power Live Commerce Advertising
KNOREX announced a white‑label solution built on its XPO platform to power advertising on a fast‑growing live commerce ecosystem. The offering delivers AI‑driven real‑time ad automation, audience intelligence, and measurable conversion tracking within live video streams. By enabling personalized campaigns...
IHeartMedia and Viant Partner to Unlock Addressable Audio at Scale
iHeartMedia and Viant Technology announced a strategic integration that links Viant’s AI‑powered programmatic platform with iHeart’s extensive audio inventory, including podcasts, streaming, and broadcast radio via Triton Digital. The partnership enables advertisers to launch addressable, data‑driven campaigns across the full...
Ascend.io Introduces Agentic Analytics Engineering with Dbt Core Integration
Ascend.io announced native support for dbt Core within its Agentic Data Engineering platform, adding AI‑driven orchestration and incident response. The integration lets teams run existing dbt projects while leveraging Otto, an AI agent that automates model creation, optimization, and troubleshooting....
Horizon Media Launches HorizonOS, Industry’s First Operating System Built on an Open Ecosystem of Partners
Horizon Media unveiled HorizonOS, the first open operating system for marketing, paired with HorizonOS Labs to accelerate technology pilots into scalable client solutions. Founding partners Orkin and Tropical Smoothie Café join a growing ecosystem of data, activation, creative, and analytics...
Attain Integrates With dentsu.Connect Platform
Attain, a permissioned commerce data platform, has integrated its real‑time, deterministic purchase dataset with dentsu’s technology suite, dentsu.Connect. The integration embeds Attain’s verified consumer purchase signals directly into dentsu’s identity graph, allowing advertisers to plan and activate outcome‑driven campaigns across...
Amperity Unveils AI Solutions that Turn Traveler Data Into Real-Time Insight and Action
Amperity announced two new AI‑powered solutions, Amperity for Hotels and Amperity for Airlines, designed to consolidate fragmented guest data into real‑time, actionable traveler profiles. The platforms use AI‑driven identity resolution and continuous activity streams to deliver instant personalization at every...
Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch
Darwin CX closed 2025 with a suite of high‑impact initiatives, including the launch of its Agentic AI Assistant Charlie, sold‑out evolve conferences in New York and Hamburg, and the release of a bilingual industry book on subscriber enterprise transformation. CEO Liam...
Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch
Clinch has launched Predict IQ Scores™ within its Flight Control platform, offering AI‑powered predictive scoring of creative assets before campaigns go live. The first product, Predict IQ Attention Score™, is powered by Adverteyes and evaluates how well ads will capture audience attention...
Commvault Partners with Pinecone, Fortifying Enterprise AI Stacks Against Emerging Threats
Commvault announced a partnership with vector‑database provider Pinecone to deliver cyber‑resilience for enterprise AI workloads. The joint solution adds immutable backups and point‑in‑time recovery for vector retrieval data that powers retrieval‑augmented generation (RAG) applications. It runs on Commvault Cloud across...
Nissan Selects IPfolio From Clarivate
Nissan Motor Co. has chosen Clarivate’s IPfolio platform to modernize its intellectual‑property management. The cloud‑based solution will introduce advanced workflow automation, API‑driven integration, and analytics to streamline patent handling. Nissan aims to build a scalable IP management system that enhances...
GPT0.app Launches High-Accuracy AI Content Detector
GPT0.app unveiled an AI Content Detector that claims up to 99.7% accuracy in identifying AI‑generated text. The tool integrates with the platform’s existing writing suite, including the AI Humanizer, allowing users to both detect and refine content. It targets educators,...
10to1PR Launches IVY Press Room, Its Answer to GEO (SEO for AI)
10to1PR has launched IVY Press Room, an AI‑optimized press‑room platform that converts client announcements into question‑and‑answer formats for generative AI consumption. The service leverages the firm’s GEO (Answer Engine Optimization) strategy, aiming to become the direct answer in AI queries...
Wondershare Releases EdrawMax V15, Ushering in a New Era of AI-Powered Diagram Creation
Wondershare launched EdrawMax V15, an AI‑powered diagramming platform featuring the new Edraw Agent that creates and refines diagrams via natural‑language interaction. The release adds support for over 50 AI‑generated diagram types, integrates Google’s Nano Banana Pro for scientific visuals, and...
CreatorIQ Named a Leader in the IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises
CreatorIQ has been named a Leader in IDC’s 2025‑26 MarketScape for Worldwide Influencer Marketing Platforms targeting large enterprises. The report highlights the platform’s AI‑driven creator discovery, enterprise‑grade integrations, and comprehensive brand‑safety and compliance tools. IDC’s assessment underscores CreatorIQ’s strong product...
Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data
Semrush has introduced an official app within ChatGPT, allowing marketers to pull live Semrush data directly through conversational prompts. The integration leverages Semrush’s OpenAI SDK and Model Context Protocol, removing the need for custom API coding and enabling single sign‑on...
Archive Intel Adds Microsoft Dynamics 365 as Integration Partner, Enabling Automatic Contact Whitelisting for MS Ecosystem Users
Archive Intel announced a new integration with Microsoft Dynamics 365 that automatically imports and syncs business contacts for compliant text‑message archiving. The connection uses OAuth 2.0 to pull contacts from the CRM into Archive Intel’s AI‑driven platform, eliminating manual whitelisting across iMessage...
Innovid’s Feature Beat: New Social Power Tools for Marketers
Innovid’s latest Feature Beat introduces a suite of social‑media enhancements that bring Reddit, Meta Opportunity Score, Google CM360 integration, a cross‑publisher performance dashboard, and digital‑asset‑manager bulk uploads into its Social Ads Manager. The updates let marketers manage creative trafficking, campaign...
Akii Launches AI Engage to Train AI Search Engines on Brand Content
Akii introduced AI Engage, a platform that runs automated, geo‑targeted campaigns to teach AI search engines like Google AI Search, ChatGPT, Perplexity and Microsoft Copilot about a brand’s content and positioning. The service deploys queries from over 150 million residential IP addresses...
AdMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising
adMarketplace announced two senior hires to power its next‑generation native search advertising platform. John Nitti, a 25‑year industry veteran, joins as Global Chief Business Officer to drive commercial strategy, partnerships, and revenue growth. Sam Cox, former Amazon DSP product lead...
Pendo’s Agent Analytics Is Now GA, Helping Companies See and Optimize How Users Interact With Agents
Pendo announced the general availability of its Agent Analytics platform, now free to start, giving enterprises a dedicated tool to measure AI agent performance, usage, and business impact. During beta, dozens of customers, including Pushpay, used the solution to surface...
Kharon and Digital Science Launch Integration to Strengthen Research Security
Kharon and Digital Science have announced a strategic integration that embeds Kharon’s sanctions, export‑control and affiliation risk intelligence into the Dimensions Research Security platform. The joint solution lets universities, funders and government agencies automatically surface foreign affiliations of concern, export‑control...
As AI Accelerates How Fast Code Ships, Netlify Delivers the Production Tools Built for This AI Era
Netlify announced the general availability of three new platform capabilities—Observability, AI Gateway, and Prerender extensions—designed to streamline the post‑deployment phase of AI‑accelerated development. The features give developers real‑time insight into production behavior, simplify integration of multiple AI models, and ensure...