MarTech Series - Marketing technology insights and industry trends

GameSquare Holdings, Inc. announced it has entered into an asset purchase agreement to acquire the assets of TubeBuddy from BENlabs, issuing 5 million shares of Series A‑2 Preferred Stock to BENlabs as consideration. The acquisition adds an AI‑enabled creator technology platform to GameSquare’s ecosystem, aiming to boost its revenue and EBITDA in 2026.

AUI, the creator of the neuro‑symbolic AI model Apollo‑1, announced it has acquired Quack AI, a developer of AI agents for customer service. The deal will double AUI’s R&D team in Tel Aviv and integrate Quack AI’s technology into AUI’s...

Caterpillar Inc. announced it has completed the acquisition of RPMGlobal Holdings Limited, an Australian mining software firm. The deal expands Caterpillar’s data‑driven mining technology portfolio, integrating RPMGlobal’s solutions across the mining value chain. The agreement was first announced in October...

Canary Technologies, the leading hotel guest management platform, announced the acquisition of OpenKey, a pioneer in mobile key solutions for hotels. The deal broadens Canary's AI‑powered Guest Management System with expanded mobile key support and door lock compatibility, enhancing digital...
ActiveCampaign announced it has acquired Feedback Intelligence, an AI evaluation and analytics platform that turns raw conversations into actionable insights. The deal will boost ActiveCampaign’s Active Intelligence AI engine, enhancing autonomous marketing workflows for its customers. Feedback Intelligence’s founder and...

xpln.ai, a next‑generation attention measurement platform, announced it has raised $8 million to support its expansion into North America, appointing Gina Cavallo as its U.S. chief revenue officer. The new capital will accelerate commercial operations and help U.S. advertisers leverage attention‑based...

Mistplay announced a definitive agreement to acquire the Connected Rewards platform and related assets from Mobivity Holdings Corp., expanding its LoyaltyPlay business. The acquisition, expected to close in early Q1 2026, will enhance brand loyalty gamification for mobile gamers and...
Copeland, a global provider of compression technologies, announced it will acquire Bueno Analytics, an Australian SaaS firm specializing in AI-powered building analytics and energy management. The acquisition aims to integrate Bueno’s platform with Copeland’s HVAC solutions to deliver advanced data-driven...
OnePlan, a global leader in strategic portfolio management, announced the acquisition of smart360, a provider of enterprise architecture and application portfolio management solutions. The deal, unveiled at the OnePlan Empower Conference in Las Vegas, aims to combine the two platforms...
impact.com announced a strategic corporate investment in Evertune, an AI marketing startup specializing in Generative Engine Optimization. The partnership aims to integrate Evertune’s technology into impact.com’s platform, though the investment amount was not disclosed. The deal was revealed in a...

UserTesting, a leading enterprise customer insights provider, announced the acquisition of User Interviews, a participant recruitment platform. The deal merges UserTesting’s insights technology with User Interviews’ extensive panel to deliver a comprehensive AI-powered customer insights solution for enterprises. Financial terms...

WP Engine, a global web enablement company, announced the acquisition of Big Bite, an enterprise agency known for advanced editorial tools used by major media brands. The deal will integrate Big Bite’s publishing expertise into WP Engine’s engineering organization, enhancing...

HCLSoftware, the software division of HCLTech, announced its intent to acquire Jaspersoft, the embedded analytics business unit of Cloud Software Group. The acquisition aims to boost HCLSoftware's Data & AI portfolio with AI‑powered, pixel‑perfect reporting capabilities. Deal terms were not...

Adform announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group, to expand its omnichannel media‑buying platform with strong DOOH expertise in the DACH region. The deal, slated to close on December 31, 2025, will integrate Splicky’s local...

Automation Anywhere announced the acquisition of Aisera, expanding its AI-driven Agentic Process Automation suite. The deal, disclosed in the company's Q3 results release, aims to deepen automation capabilities across ITSM, HR, and customer service. Financial terms were not disclosed.
partnrUP announced the acquisition of Novel, a Shopify video app that enables brands to deploy UGC and influencer video on their storefronts. The deal integrates Novel's shoppable video capabilities with partnrUP's AI‑driven creator workflow, aiming to automate content distribution and...
Predictive advertising firm Cadent announced the acquisition of VuePlanner, a YouTube video‑ad planning and measurement platform, to broaden its total‑video capabilities across linear, CTV and YouTube. The deal integrates VuePlanner’s AI‑driven media‑intelligence tools into Cadent’s offering, enhancing advertisers’ ability to...
EngageLab unveiled LiveDesk, an AI‑driven customer service platform that blends AI agents with human agents to automate up to 90% of routine inquiries. The solution offers omnichannel connectivity across websites, apps, social media, and SMS, and claims to slash operational...
Optimove and Salsa Technology have announced a strategic partnership that integrates Optimove’s CRM and personalization engine directly into Salsa’s iGaming platform, making it the first Brazilian platform to do so. The native integration streamlines onboarding, cutting deployment time and simplifying...
Aquibur Rahman, CEO of Mailmodo, explains how the platform transforms static email into interactive, app‑like experiences that can boost conversions up to three times. The company recently launched Mailmodo AI, a conversational agent that generates complete email campaigns—from copy to design...
Cadent announced an expanded partnership with Google Cloud, deploying Gemini Enterprise and Vertex AI to power a new AI operating model. The model accelerated campaign resolution by 200%, lifted return on ad spend by 35%, and cut platform issue resolution...
My Code announced Amani Duncan as its new chief executive officer, bringing a seasoned media and brand‑innovation leader to the culturally‑focused agency. Duncan arrives after steering BBH USA and serving on boards at Fender and Advertising Week, where she guided iconic...
Digital Silk has released a new research brief that examines how artificial intelligence is reshaping the SEO landscape, highlighting generative search summaries, adaptive ranking algorithms, and AI‑driven search features. The brief cites HubSpot’s 2025 State of Marketing Report, which finds...
monday.com has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, joining its Leader status in Collaborative Work Management and Adaptive Project Management. This marks the second straight year the company tops all three...
SeatGeek has become a pilot partner in Google’s new agentic AI search experience, allowing its event listings to be read and acted upon by Google’s AI models. The integration gives fans the ability to discover and purchase tickets through AI‑driven...
ChiroTouch introduced Compliance Scan, an AI‑driven add‑on to its Rheo assistant that automatically reviews chiropractic SOAP notes and billing codes before claim submission. The tool cross‑checks patient complaints, exam findings, diagnoses, and procedures, flagging inconsistencies in real time. By providing...
Semify, a white‑label digital marketing platform, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting solution. The deal merges Dragon Metrics' granular data engine and multilingual capabilities with Semify's AI optimization suite. It expands Semify's international footprint, especially in...
Schnuck Markets has adopted Domo’s AI and Data Products platform to centralize its retail data and enable real‑time decision‑making. The cloud‑based solution unifies sales, inventory, and supply‑chain metrics across more than 130 stores. By embedding AI models into everyday workflows,...
Seattle‑based Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The AI‑powered advertising platform claims to lift conversion rates by more than 50% for enterprise advertisers using predictive optimization....
Harmonic announced an all‑cash sale of its video business to MediaKind for roughly $145 million. The transaction will allow Harmonic to concentrate on its core broadband portfolio and fund growth initiatives. MediaKind will assume responsibility for existing video customers, pledging continued...
ZS, a global management consulting and technology firm, announced the acquisition of Torrent Consulting, a specialist Salesforce partner focused on Health Cloud, Life Sciences Cloud, and Agentforce implementations. The deal integrates Torrent’s multi‑cloud expertise with ZS’s deep healthcare knowledge and...
DEEPX unveiled an ultra‑efficient AI video‑analytics platform built on its AmpereOne® architecture, pairing proprietary DEEPX accelerators with Ampere CPUs. The solution claims to surpass conventional CPU‑plus‑GPU setups by a wide margin in both performance and power consumption. Designed for edge...
Agiloft unveiled an AI‑driven Obligation Management solution, extending its data‑first contract lifecycle management platform to cover post‑signature duties. The new suite uses generative AI to extract, track, and automate contractual obligations, delivering real‑time visibility and compliance dashboards. Integrated with ERP,...
o9 announced its entry into the World Economic Forum’s Associate Partner program, deepening its collaboration with the global public‑private coalition. The partnership links o9’s enterprise AI planning platform with leaders across business, government, and academia. By joining the program, o9...
Brand Engagement Network (BEN) and Skye Inteligencia LATAM have launched Skye Salud, a Mexican subsidiary focused on building a sovereign augmented‑intelligence platform for healthcare. The joint venture combines BEN's expertise in secure, multimodal AI for regulated sectors with Skye Inteligencia's...
Akii has launched AI Search Tracker, the first platform that quantifies how often brands appear in answers generated by leading AI search engines such as Google AI, ChatGPT, Perplexity, and Microsoft Copilot. The tool aggregates recommendation data across these four...
Allison Worldwide, part of Stagwell, announced Jeremy Lucas as its new CEO for Europe, based in London. Lucas, formerly the CEO of Hotwire UK and Managing Director at Edelman, will lead the agency’s regional integration and growth. His mandate includes...
Global digital engineering firm Nagarro announced its designation as an OpenAI Services Partner, enabling it to help enterprises across the Asia‑Pacific region adopt OpenAI technologies such as the OpenAI API and ChatGPT Enterprise. The partnership equips Nagarro to provide end‑to‑end...
Skyline Digital Marketing has launched its proprietary Skyline Methodology, a four‑step, data‑driven framework aimed at reducing risk and amplifying return on investment for clients. The approach borrows structured processes from IT engineering and cybersecurity, applying them to digital marketing campaigns....
RegEd’s Enterprise Advertising Review platform has crossed the 8 million submission threshold, generating more than 15 million review decisions and nearly 17 million individual review items. The solution leverages AI‑driven automation to streamline advertising compliance for financial services firms. Continuous innovation has positioned...
SEO Image, a New York‑based digital agency, announced expanded initiatives to boost brand visibility through Generative Engine Optimization, online reputation management, and traditional SEO services. The firm highlighted new AI‑driven keyword research tools, real‑time reputation monitoring, and a cloud‑based analytics...
iMini AI announced the first‑to‑market integration of the Kling O1 AI video model, unlocking seamless cinematic video creation, editing, and natural‑language manipulation. The platform now lets creators, filmmakers, and brands generate and refine video content by simply describing their vision...
CMOs are shifting from reactive marketing to proactive cultural leadership by institutionalizing cultural intelligence within their organizations. They rely on real‑time social data, cross‑functional insight teams, and creator partnerships to anticipate cultural shifts before they become mainstream. This agility shortens...
ZS, a global management consulting and technology firm, announced the acquisition of Salesforce consulting partner Torrent Consulting. The deal aims to combine ZS's healthcare expertise with Torrent's multi‑cloud Salesforce capabilities to accelerate AI‑driven solutions for patients, providers, and life‑sciences organizations.
Harmonic announced it will sell its video business to MediaKind for an all‑cash consideration of approximately $145 million. The transaction, pending completion, will sharpen Harmonic’s focus on broadband while expanding MediaKind’s video portfolio. A conference call confirmed the deal on December 8, 2025.
Semify, a white‑label digital marketing software provider, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting platform. The deal expands Semify's AI optimization capabilities and broadens its international market reach. Financial terms were not disclosed.
Seattle‑based startup Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The funding will fuel the expansion of its AI‑driven performance‑marketing platform that promises up to 50% lift...
Kuaishou’s Kling AI unveiled the Video 2.6 model on Dec 3, 2025, introducing simultaneous audio‑visual generation. The new capability creates synchronized sound and moving images in a single pass, removing the traditional silent‑video‑then‑dub workflow. Early tests show up to 60 % faster turnaround and...
Salesforce announced that AstraZeneca has selected its Agentforce Life Sciences platform as a unified global solution for customer engagement. The AI‑powered, data‑driven system will connect AstraZeneca’s sales, medical and commercial teams with healthcare professionals worldwide. By centralising insights and workflows,...
The rise of generative AI has transformed web search from a keyword‑driven, click‑through model to an answer‑first experience. B2B marketers now face “zero‑click” SERPs where users get instant answers without visiting a site. To stay visible, brands must optimize for...
Retail media has evolved from a niche experiment into a dominant advertising channel, with giants like Amazon, Walmart, and Target operating full‑fledged media ecosystems that include demand‑side platforms, inventory networks, and brand studios. MarTech’s artificial intelligence is now the engine...
Trozzolo Communications Group, a Kansas City‑based marketing firm, announced the acquisition of Midan Marketing, the meat industry’s full‑service agency. The deal merges Trozzolo’s broad communications expertise with Midan’s deep specialty in meat and agriculture branding. By combining resources, the new...
The Retail AI Council announced a new Shopper Context Protocol (SCP) Working Group, uniting retail and technology leaders to craft an open standard for sharing shopper‑context data. The initiative aims to prevent loyalty erosion as agentic AI agents become more...
Tealium announced a native integration with Amazon Connect, linking its real‑time data orchestration platform to the cloud‑based contact‑center service. The bi‑directional flow lets brands feed customer data into Amazon Connect and pull interaction outcomes back into Tealium, enabling AI‑driven personalization...
A new "Data Integrity Impact Study" released by Compliant, a media‑technology firm partnered with the World Federation of Advertisers, demonstrates that data integrity is a decisive growth lever for digital advertisers. The research, spanning 1,200 campaigns in 15 markets, shows...
Embedded insurance platform In The Car has entered a strategic engagement with Ink Digital Marketing. The partnership is designed to strengthen the brand and accelerate market visibility for its point‑of‑sale insurance solution. Ink Digital will provide end‑to‑end digital marketing services,...
Google continues to prioritize its E‑A‑T framework—Expertise, Authority, and Trustworthiness—when ranking local businesses. The rise of AI‑driven search and shifting user behavior intensify the need for verifiable expertise and credible signals. Local firms must align their website, Google Business Profile,...
Iffel International rebuilt its own website to achieve a 2.4‑second mobile load time, establishing a new 2.5‑second mobile‑first performance benchmark. The agency announced that the underlying performance framework, powered by AI‑driven optimization, is now offered to businesses worldwide. By meeting...
Colle AI has launched its Neural Texture Synthesizer, a next‑generation rendering engine that creates ultra‑detailed textures for digital assets on multichain NFT platforms. The system adds visual depth, density, and realism while maintaining cross‑chain compatibility. Integrated into Colle’s existing AI...
FlutterFlow unveiled Dreamflow Enterprise, an expanded version of its agent‑first app creation platform designed for large organizations. The new offering promises to break down silos between product, design, and engineering while delivering enterprise‑grade security, brand consistency, and architectural governance. By...
Codacy, the automated security and code‑quality platform, unveiled two new AI‑driven capabilities – the AI Risk Hub and the AI Reviewer – to bring enterprise‑wide governance to AI‑generated code. The AI Risk Hub assigns compliance and security risk scores to...
Omada A/S announced a long‑term strategic vision that expands Identity Governance and Administration (IGA) beyond human users to include the growing ecosystem of autonomous AI agents and other non‑human identities. The company will introduce policy‑driven controls, real‑time risk scoring, and...
Aircall, the AI‑driven voice platform for SMBs, is integrating Ribbon Communications' suite of cloud‑native solutions within Amazon Web Services. The partnership enables Aircall to accelerate product rollouts, streamline network operations, and meet diverse regulatory requirements globally. Ribbon’s Session Border Controllers,...
Google Workspace released results of its second‑annual “Young Leaders” survey, commissioned by The Harris Poll. The study, which sampled more than 3,000 emerging professionals across 12 countries, found that over 90 % of respondents want AI features that can be personalized...
Trozzolo Communications Group announced it has acquired Midan Marketing, a full‑service agency serving the meat industry. The deal expands Trozzolo's marketing communications reach into the fast‑growing meat and agriculture sectors, enhancing service depth for both firms' clients.
Vonage, now part of Ericsson, announced that its enterprise software suite is available in the AWS Marketplace. The offering includes Vonage Communications APIs, Network APIs, and a Contact Center solution, alongside a new integration of Amazon Nova Sonic with the...
AdPlayer.Pro, a global SaaS video‑ad technology provider, unveiled Interstitial Video Ads 2.0, a full‑screen ad unit for mobile and desktop environments. The format complies with VAST 4.2, enabling programmatic buying and dynamic creative stitching. Early beta results indicate up to 70%...
Clinch introduced AI Data Agents to its Agentic AI Copilot, turning campaign data into conversational insights across every media channel. The new agents let advertisers query performance metrics, generate actionable recommendations, and automate reporting without manual data wrangling. By embedding...
Tata Communications announced the acquisition of a 51% stake in Commotion Inc., an AI-native enterprise SaaS platform. The deal aims to accelerate AI integration across Tata Communications' Digital Fabric and Customer Interaction Suite offerings.
Barcelona‑based Titan Operating System (Titan OS) announced a €50 million Series A round led by Highland Europe, with participation from Mangrove Capital Partners and other investors. The funding will support the rollout of its independent Connected TV operating system across Europe,...
Louder.ai has launched a $1.5 million capital raise to scale its patented, crowdfunded digital advertising platform. The fresh funding will support product development and market expansion, positioning the company for accelerated growth in the ad tech space.
MineOS announced the completion of the sale of its consumer privacy business to McAfee, marking a strategic shift toward enterprise-focused AI‑driven privacy and risk management. The transaction, disclosed on November 25, 2025, enables MineOS to concentrate on its autonomous platform...
Ooma announced a definitive agreement to acquire Phone.com, aiming to add roughly 87,000 business users and boost its SMB communications portfolio. The cash transaction is expected to generate $22‑23 million in annual revenue and $1‑1.5 million in adjusted EBITDA for...

Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, to combine their Sitecore MVP talent and AI expertise. The deal creates a leading SitecoreAI experience practice in North America, expanding Verndale’s digital experience capabilities. Deal terms were not disclosed.
KERV.ai announced a Series B round led by Coral Tree Partners, aimed at scaling its AI-driven contextual commerce media platform. The fresh capital will support product development, market expansion, and hiring across its B2B SaaS operations.

GetVocal, a Paris‑based provider of enterprise conversational AI, announced a $26 million Series A round led by Creandum with participation from Elaia and Speedinvest. The funding will boost product development, market expansion and hiring across Europe, reinforcing its mission to deliver...

Alembic Technologies announced a $145 million Series B and growth round, boosting its valuation 15.7× since Series A. The round was led by Prysm Capital and Accenture with participation from Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital and WndrCo, positioning Alembic as a...

Utah‑based AI‑native e‑learning startup Mindsmith announced a $4.1 million seed funding round to accelerate its corporate learning platform. The round was led by Next Frontier Capital with participation from WndrCo, Grix, and individual investors Aaron Skonnard and Karl Sun.

Automation Anywhere announced the acquisition of Aisera, expanding its AI‑driven automation portfolio with Aisera's conversational AI for ITSM, HR, and customer service. The deal, disclosed on November 4, 2025, aims to create a comprehensive agentic platform that can automate up...

Iozera announced an agreement to purchase a 4.5‑megawatt data center in Houston, Texas, which it will expand to a 10‑megawatt AI‑ready multi‑tenant facility. The acquisition, aimed at creating the first AI‑factory in a planned network, leverages NVIDIA GPUs and advanced...
ICARO Media Group, an AI‑focused media technology firm, announced the acquisition of LiftMedia for $15 million. The deal adds LiftMedia’s elevator‑screen advertising platform to ICARO’s digital‑out‑of‑home network, strengthening its AI‑driven DOOH capabilities across Europe.

Sublime Security announced a $150M Series C round led by Georgian, with participation from Avenir, 01A, Index Ventures, IVP, Citi Ventures, and Slow Ventures. The funding will accelerate the company’s agentic AI capabilities, expand its platform and global footprint.

RAEK Data, LLC has acquired the domain/business FirstPartyData.com to bolster its first‑party data, identity resolution (EchoID) and AI-driven marketing offerings. American Rebel Holdings, a strategic investor in RAEK, highlighted the transaction and its prior $1.5M investment in RAEK.

Moving Walls announced the acquisition of audience research firm Insightz Club and simultaneously launched Moving Walls Science, an AI‑powered intelligence suite to unify predictive audience insights across DOOH and connected media. The deal combines Moving Walls' DOOH platform with Insightz...

Responsive has acquired Australia-based Bidhive as part of its recent global expansion to bolster Strategic Response Management capabilities and broaden its SRM footprint. The acquisition complements Responsive's new Fall 2025 AI release and regional growth including offices in Coimbatore and...

Following Aisle Rocket's March 2024 acquisition of Manifest, the two firms have merged under the single brand Manifest to operate as an independent, full‑service agency focused on the middle of the customer journey. The combined agency consolidates Manifest's B2B content...
Caylent, an AWS Premier Tier Services Partner, has acquired Trek10 Inc., another AWS Premier Tier partner, to extend Caylent’s portfolio into managed services and strengthen end-to-end AWS offerings. The strategic acquisition aims to deepen AWS expertise and broaden customer managed-service...
Granicus has acquired Indigov, a provider of constituent relationship solutions for government agencies and elected offices, to expand its Government Experience Cloud and enhance constituent management capabilities. The deal combines both companies' technologies and expertise to strengthen civic engagement and...

Uniphore closed a $260 million Series F on 2025-10-22 at a $2.5 billion price, with strategic investments from NVIDIA, AMD, Snowflake, and Databricks alongside financial and sovereign investors such as NEA, March Capital, BNF Capital, National Grid Partners, and Prosperity7...

Moments Lab, an AI-driven video discovery company, completed a $24 million mid-year fundraising to support expansion into North American media, entertainment and brand markets and deepen product development for its Discovery Agent. The company appointed JP Maheu as board chairman...

Dialogue AI, an AI-native market research platform, closed a $6M seed round led by Lightspeed Venture Partners with participation from Seven Stars, Uncommon Projects, Tornante Company and angel investors. The funding will accelerate product development and go-to-market efforts for Dialogue's...

Mod Op has acquired Ascend Marketing to deepen its marketing automation, customer engagement, and account-based marketing capabilities, integrating Ascend’s data, martech, and ABM expertise into Mod Op’s end-to-end B2B service offering. Ascend’s leadership will join Mod Op’s executive team as...

CoreWeave disclosed a pending acquisition of Monolith AI as part of its ongoing expansion of AI-focused capabilities. The announcement was made alongside a product launch and references prior strategic acquisitions including OpenPipe and Weights & Biases.

MaintMaster has acquired Peoplegeist to integrate its AI-driven text analysis into MaintMaster's CMMS and OEE platforms, launching Manufacturing Intelligence to turn operator notes and work orders into actionable insights that reduce downtime and improve asset care.

Epiminds, a Sweden-founded startup building multi-agent AI marketing systems, announced a $6.6M seed round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The funding accompanies the company's public launch and will be used to expand...

Epiminds, founded by Elias Malm and Mo Elkhidir, announced a $6.6M seed funding round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The company will use the capital to expand its multi-agent AI marketing platform...
Pixelworks signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. to a special purpose entity affiliated with VeriSilicon. The transaction transfers ownership of the Shanghai semiconductor subsidiary from Pixelworks to VeriSilicon.
IBM signed a definitive agreement to acquire Cognitus, an SAP S/4HANA services provider with industry-specific, AI-powered solutions, to strengthen IBM's SAP capabilities across regulated sectors such as Aerospace & Defense, Energy & Utilities, and Manufacturing. The deal aims to accelerate...
Dreamdata closed a $55 million Series B round led by PeakSpan Capital with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital and Crowberry Capital to accelerate development of its AI-driven B2B marketing and go-to-market platform.
FullPAC announced the acquisition of Advocacy Lab LLC, adding the AI-optimized content-creation platform to its RoboCent voter-engagement suite. The deal aims to combine Advocacy Lab's AI templates with FullPAC's P2P messaging and targeting to deliver scalable, personalized campaign content ahead...