MarTech Series
MarTech Series - Marketing technology insights and industry trends
Bloomreach Announces Loomi Connect, Bringing Your Brand’s Search Intelligence to the OpenAI Marketplace
Bloomreach unveiled Loomi Connect, a new integration that delivers its product discovery engine to the OpenAI Marketplace via the Model Context Protocol. The solution lets ChatGPT and other conversational AI platforms surface ecommerce catalogues using the same search algorithms and performance data that drive on‑site conversions. A Bloomreach survey of 1,000 U.S. consumers shows nearly 50% shop with ChatGPT multiple times a week and 41% would choose it over a retailer’s website. Loomi Connect also captures chat interactions to enrich customer profiles for continuous personalization.
Miro Launches Collaborative AI Workflows to Transform How Teams Work and Accelerate Innovation
Miro unveiled AI Workflows, a collaborative AI suite for its AI Innovation Workspace, enabling enterprise teams to build, customize, and share visual, multi‑step AI processes on a shared canvas. The solution combines visual Flows, conversational Sidekicks, and Visual Context Processing...
Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing
DaVinci Commerce, formerly Jivox, announced a strategic financing round led by AI and enterprise veterans, including Saama Capital, Amit Singhal and Sohaib Abbadi. The capital will fuel product innovation and expand go‑to‑market efforts for its AI‑native platform that automates commerce...
Plume Acquires Sweepr to Deliver AI-Orchestrated Customer Experience Platform to ISPs Globally
Plume Design announced the acquisition of Dublin‑based Sweepr, an AI‑powered customer‑care orchestration platform. The combined solution leverages Plume’s real‑time device telemetry from half a billion connected homes with Sweepr’s no‑code workflow engine, enabling AI‑guided diagnosis and automated remediation across all...
Senzing Entity Resolution AI Now Available in AWS Marketplace for Risk & Fraud Detection and KYC
Senzing announced that its entity‑resolution AI is now available through AWS Marketplace as a downloadable SDK. The solution runs natively on customers' AWS environments, offering real‑time or batch matching for risk, fraud and KYC use cases. It supports EC2, Aurora...
Sumsub Joins World Economic Forum Unicorn Community to Tackle AI Fraud and Advance Inclusive Digital Identity
Sumsub, a leader in identity verification, has been admitted to the World Economic Forum’s Unicorn Community, granting it a seat at the 2026 Davos meeting. The company’s latest Identity Fraud Report shows AI‑driven fraud surged 180% YoY, with multi‑step attacks...
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
March Networks unveiled a tiered cloud storage solution at Intersec Dubai, leveraging AWS S3 Glacier for low‑cost long‑term video archiving while keeping recent footage on fast‑access storage. The model promises up to an 80% reduction in video storage expenses over...
Direct Online Marketing Launches Service To Help Brands Show Up In AI Search Engines Like ChatGPT
Direct Online Marketing has introduced Generative Engine Optimization Services to help mid‑size and large enterprises appear in AI‑driven search platforms such as ChatGPT. The offering restructures digital assets, brand entities, and authoritative content so conversational AI can surface the brand...
MadSense and Symitri Unveil the Industry’s First Native OLM-Powered DSP Integration–Doubling Reach in Early Pilots
madSense and Symitri announced a strategic partnership that embeds Symitri’s PRISM AI directly into madSense’s OLM‑powered madBuy DSP, creating the industry’s first native AI‑driven DSP integration for the open web. The native integration enables real‑time, multimodal audience discovery and activation...
Glow Team Expands UI/UX Design Services for Digital Products
Glow Team, a leading product design agency, announced an expansion of its UI/UX services to cover scalable digital products such as SaaS platforms, web and mobile apps, and AI‑driven solutions. The broadened portfolio now includes design systems, UX audits, user...
Lachlan Martin Google Ads Consultant Launches Service to Boost Sydney Businesses
Sydney digital marketer Lachlan Martin launched a client‑focused Google Ads service aimed at service‑based businesses across Sydney and NSW. The offering begins with a profitability assessment to ensure campaigns are viable before any spend. It emphasizes high‑intent keyword targeting, daily...
ShortsIntel Launches AI Platform to Automate Collecting, Tracking, Rights Management UGC and Community Videos
ShortsIntel unveiled an AI‑powered Social Video Intelligence platform that automatically gathers, tags, and manages short‑form user‑generated videos from TikTok, Instagram Reels, and YouTube Shorts. The tool detects untagged brand mentions, streamlines rights clearance, and offers competitor Share‑of‑Voice insights. By centralizing...
Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
Optrua and Advantage Design Group completed a CRM modernization project that migrated ADG to Microsoft Dynamics 365 and optimized the platform. The phased, business‑first approach delivered an 80% increase in lead capture, cut unnecessary database storage, and standardized sales workflows....
Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents
Syntes AI announced a native integration with OpenAI, allowing enterprises to combine OpenAI’s large language models with Syntes’s execution and governance platform. The integration lets AI agents reason over live business data, enforce governance policies, and execute actions across ERP,...
Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
Amperity unveiled its Customer Data Agent, the first enterprise‑grade AI agent that turns natural‑language queries into live customer segments and journey workflows. Leveraging Amperity’s unified, real‑time customer profiles and patented identity resolution, the agent can generate activation‑ready outputs without engineering...
AI-Driven Future Innovation Experience — TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026
At CES 2026, TCL unveiled a new line of AI‑driven smart terminals that span displays, mobiles, wearables and home appliances. The devices embed Microsoft Azure Speech, Azure OpenAI and Copilot capabilities to deliver real‑time translation, content generation and personalized recommendations....
Super League Acquires Let’s Bounce, Inc. To Accelerate Full Funnel Marketing Within Gaming and UGC Channels
Super League announced the acquisition of Let’s Bounce, Inc., a marketing‑technology firm specializing in scalable, measurable brand engagement within gaming and user‑generated content (UGC) environments. The deal brings Bounce’s automation, loyalty mechanics, and campaign measurement tools into Super League’s playable‑media...
VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time
VIAVI Solutions has launched RF Viewer, an augmented‑reality overlay that visualizes radio‑frequency (RF) signals in real time, and integrated it into its OneAdvisor 800 Wireless test platform. The solution was co‑developed with Verizon Wireless to help technicians locate passive intermodulation (PIM)...
Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations
Vertiv’s Frontiers report outlines how AI‑driven workloads are reshaping data center design, emphasizing five emerging trends. It highlights a shift toward higher‑voltage DC power architectures, on‑site energy generation, digital‑twin‑enabled rapid deployment, and adaptive liquid cooling to meet extreme densification and...
Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results
Actual SEO Media, Inc. released a practical SEO debugging framework aimed at quickly restoring lost search visibility. The guide identifies common causes such as technical errors, thin or duplicate content, and broken links that can trigger traffic drops. It outlines...
Transcosmos Co-Releases Privacy Consulting Services with Priv Tech
transcosmos and Priv Tech have launched a Privacy Consulting Services offering, slated for December 2025, to help firms navigate complex privacy regulations while deploying Conversion APIs (CAPI). The service combines transcosmos’s marketing implementation capabilities with Priv Tech’s privacy‑technology expertise to...
Learnie Partners with EZPZ Videos to Expand Access to Microlearning
Learnie announced a strategic partnership with Prositions’ EZPZ Video Library, integrating thousands of bite‑sized nanolearning videos into its mobile‑first community microlearning platform. The new library adds ready‑made content on leadership, communications, safety, HR compliance and technology, which organizations can customize...
Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management
Dscout and HeyMarvin have launched an integration that links Dscout’s AI‑driven research workflows with HeyMarvin’s AI‑native insight repository. The connection automatically syncs study data, enabling natural‑language queries, real‑time trend spotting, and AI‑assisted question refinement. Researchers can now move from data...
Qualytics Announces Technology Partnership With Databricks to Deliver Proactive Data Quality for AI and Analytics on the Databricks Data Intelligence...
Qualytics announced a technology partnership with Databricks to embed its automated data‑quality platform directly into the Databricks Data Intelligence Platform. The integration runs natively on the lakehouse, generating up to 95% of quality rules automatically and delivering row‑level anomaly detection...
UserTesting Acquires User Interviews to Strengthen the Industry’s Most Comprehensive Customer Insights Solution for the AI Era
UserTesting announced the acquisition of User Interviews, merging its enterprise‑grade customer insights platform with the leading participant‑recruitment marketplace. The combined solution promises faster, larger‑scale access to millions of consumers, B2B professionals and niche audiences, bolstered by AI‑driven analysis tools. It...
NinjaOne Named a Leader in Gartner Magic Quadrant for Endpoint Management Tools
NinjaOne has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools, underscoring its cloud‑native, unified platform. The company highlights AI‑driven autonomous patch management, new FedRAMP, GovRAMP and Texas‑RAMP authorizations, and a customer base exceeding...
Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Ahrefs has expanded its Brand Radar product to track brand mentions on YouTube, TikTok, and Reddit, adding video and community monitoring to its existing AI‑driven visibility suite. The beta features scan video titles, descriptions and transcripts, and capture Reddit snippets...
CACTUS Achieves ISO/IEC 42001:2023 Certification for Responsible AI Management
Cactus Communications has earned the ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, making it one of the first companies worldwide to meet the new AI governance standard. The certification spans all Cactus brands, including the Paperpal AI writing...
Mundial Media Inks Exclusive U.S. Publisher Partnership with Grupo Reforma
Mundial Media has secured an exclusive U.S. digital advertising partnership with Grupo Reforma, bringing the Mexican publisher’s premium titles—Reforma, El Norte and Mural—into its AI‑driven, privacy‑first platform. The deal gives U.S. brands access to high‑engagement Spanish‑language and bicultural audiences through...
HawkSoft and Sonant Announce Voice AI Integration for Independent Insurance Agencies
Insurance agency management platform HawkSoft has partnered with Sonant to embed its voice AI directly into the HawkSoft system. The integration enables 24/7 call logging, automatic task creation, and note transcription without leaving the AMS. Sonant’s insurance‑specific AI understands P&C...
StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive...
StackAdapt’s 2026 State of Programmatic Advertising report shows marketers who consolidate tech and adopt AI outperform peers. Survey of 484 senior marketers and data from over 6,000 advertisers reveals top performers are four times more likely to unify platforms. While...
WP Engine Acquires Big Bite
WP Engine announced the acquisition of Big Bite, a premier enterprise agency known for building advanced editorial tools used by top media brands such as The Wall Street Journal and The Times. The deal will dissolve Big Bite’s agency operations,...
SponsorBase Launches Operating System for Content Creators
SponsorBase has unveiled an operating system built specifically for professional content creators to run their sponsorship businesses. The all‑in‑one platform replaces spreadsheets and disparate tools with a drag‑and‑drop Kanban tracker, AI‑powered contract analysis, automated deliverable reminders, and real‑time earnings analytics....
Infosys and AWS Collaborate to Accelerate Enterprise Adoption of Generative AI
Infosys and Amazon Web Services announced a strategic collaboration to accelerate enterprise adoption of generative AI. The partnership combines Infosys’ Topaz AI platform with AWS’s Amazon Q Developer and Bedrock services, aiming to automate software development, HR, sales and other...
Top 5 AI Tools for Content Creators Driving Efficiency in 2026
AI tools are becoming core infrastructure for content creators, with five solutions standing out in 2026. ChatGPT remains the go‑to platform for text planning and ideation, while iMini AI offers an all‑in‑one environment for image and video generation. Manus lets...
Father of Influencer Marketing Unveils AI-First Media Technology Company
Ted Murphy, the founder of influencer‑marketing platform IZEA, unveiled COEY at CES 2026 as an AI‑first media technology company. COEY aims to automate content creation at scale, predicting that half of all internet content will be AI‑generated by 2028—a milestone...
Pageproof Launches Finalfile.com, a Free Tool to Add and Verify Content Credentials for Creative Files
PageProof launched FinalFile.com, a free browser‑based tool that lets creatives and enterprises add and verify Content Credentials on image, video, and audio files. The service uses the C2PA open standard from the Content Authenticity Initiative and requires LinkedIn authentication to...
The Trade Desk Announces First Wave of OpenAds Publishing Partners – Supporting a Healthier Digital Media Supply Chain
The Trade Desk unveiled OpenAds, a transparent, high‑integrity auction platform, with nine leading publishers—including AccuWeather, BuzzFeed, the Guardian, and Hearst—joining as the first partners. OpenAds promises a direct, auditable bidding environment that highlights fees and reseller activity, aiming to restore...
Blooio Launches API V2 With Group Chats, Reactions and Signed Webhooks | Send iMessages From Anywhere with an API
Blooio announced the general availability of iMessage API v2, a major upgrade that adds full group‑chat management, native tapback reactions, and HMAC‑SHA256 signed webhooks. The new version follows a modern RESTful design with an OpenAPI 3.0 specification, simplifying integration for...
Birdeye Accelerates Enterprise Business
Birdeye reported rapid growth in its enterprise segment, with enterprise customers increasing 113% year‑over‑year and the number of $100K+ accounts more than doubling. New AI‑driven offerings such as Search AI, AI Agents, and the Agentic Marketing Platform boosted average deal...
Hubly Unlocks the Autonomous Practice Through Strategic AI Integrations That Turn Insights Into Action
Hubly unveiled a GraphQL‑based API that links its workflow platform with AI assistants Jump, GReminders and Pulse360, converting meeting insights into automated client tasks. The integrations allow advisors to trigger prep, compliance and documentation workflows directly from AI‑generated notes or...
DAX US Partners with DISQO to Bring Advanced Brand Lift Measurement to Digital Audio and Cross-Channel Campaigns
DAX US has teamed up with DISQO to embed advanced brand‑lift measurement into every podcast and music‑streaming campaign on its platform. The integration delivers real‑time, AI‑driven insights that link audio exposure to key brand metrics such as awareness, consideration, website...
2025: Landmark AI Progress for Quickplay, Delivering Business Impact for Broadcasters in a Creator-Driven World
Quickplay announced that its AI‑powered Shorts and AI Studio tools have delivered measurable gains for tier‑one broadcasters, including over 100 % watch‑time growth, a 130 % boost in ad‑fill rates, and a 500 % expansion in audience reach via social syndication. The platform...
IRISTIA Unveils the First AI-Ready Email Structuring Platform at CES 2026
SEANAT unveiled IRISTIA at CES 2026, the first AI‑ready email structuring platform that converts unstructured inbox archives into a searchable corporate memory. Built on the patented MRAS architecture, the solution reconstructs MIME metadata, relationships, and attachment context, delivering a governance‑ready...
Ekyam AI Delivers a Unified Retail Data Platform Built for AI-Driven Operations Through Google Cloud Marketplace
Ekyam has launched its Retail Intelligence Operating System (riOS) on Google Cloud Marketplace, offering a unified data platform for retailers. The solution provides universal connectors, a canonical retail data model, and a semantic layer that standardizes product, order, inventory, and...
Level Up Development Launches AI-Assisted Software Development Service to Accelerate the Delivery of Custom Software
Level Up Development has launched an AI‑Assisted Software Development as a Service (SDaaS) that blends generative AI workflows with its elite “Special Forces” engineering teams. The hybrid model automates architectural scaffolding, code generation, and quality assurance while senior engineers focus...
SHAREit Group Upgrades to AI-Powered Mobile Ad Platform to Drive Growth in Emerging Markets
SHAREit Group has revamped its mobile advertising platform into an AI‑driven growth engine, leveraging its proprietary AI‑Powered Core. The upgraded system now reaches roughly 2.4 billion users, delivers over 150 million daily ad impressions and handles up to 180 billion ad requests per...
StackAdapt Launches In-Platform NPI Targeting and Measurement to Power Deterministic, Multi-Channel HCP Advertising
StackAdapt introduced an in‑platform National Provider Identifier (NPI) targeting and measurement suite aimed at pharmaceutical marketers. The self‑serve tool lets advertisers upload NPI lists, create granular HCP segments, and run campaigns across CTV, display, native, audio and video. It provides...
Roku and iSpot Bring Outcome-Based Optimization to Streaming
Roku becomes the first major streaming publisher to embed iSpot’s Outcomes at Scale product for outcome‑based campaign optimization. The integration lets advertisers track ROI, adjust creative tactics, and drive concrete business results such as web conversions directly on the Roku...
Snowflake Enables Enterprise-Ready AI by Bringing Google’s Gemini 3 to Snowflake Cortex AI
Snowflake announced an expanded partnership with Google Cloud that embeds Google’s Gemini 3 large‑language model directly into Snowflake Cortex AI. The integration lets enterprises run generative‑AI workloads on governed data without moving it, while joint go‑to‑market efforts add co‑selling and Marketplace...