MarTech Series
MarTech Series - Marketing technology insights and industry trends
Limelight Inc. Launches New Programmatic Optimisation Tool
Limelight Inc. has unveiled the Adaptive Rules Centre (ARC), a rules‑based toolkit that automates inventory curation on its white‑label programmatic platform. Early adopters reported revenue lifts exceeding 300% and fill‑rate gains of more than 900% when ARC is active. The solution lets users adjust queries per second, geotargeting, bid rates and other parameters in real time, creating a dynamic supply‑demand match. By embedding custom logic, publishers and ad networks can differentiate their trading strategies without sacrificing transparency.
Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations
Highwire announced the acquisition of The Bliss Group, creating a combined strategic marketing and communications agency. The new entity brings together more than 250 professionals across North America and an AI-forward technology stack to deliver integrated, insight-driven campaigns. Bliss CEO...
New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows
Meltwater and We. Communications released their inaugural State of PR Report, surveying over 1,100 communications professionals worldwide. The study finds that more than 90% of PR teams have incorporated generative AI into daily tasks such as drafting releases, content optimization,...
CyrusOne Announces Robert Johnson as New Chief Business Officer
CyrusOne announced Robert Johnson as its new Chief Business Officer, tasked with overseeing performance, operations, revenue management, and asset utilization of its U.S. data center portfolio. Johnson brings over two decades of experience from Ericsson, Siemens, HPE, and CSC, where...
Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers
Amplitude announced the acquisition of InfiniGrow, an AI‑powered marketing analytics startup, to embed revenue‑focused analytics into its product suite. The deal expands Amplitude’s AI vision by making session‑based analytics a core feature and delivering forecasting, what‑if analysis, and budget‑allocation tools....
LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality
LinkedIn remains a primary channel for B2B prospecting, yet rising buyer expectations have exposed the limits of blunt, high‑volume automation. Sales organizations now demand outreach that arrives at the right moment, references recent buyer activity, and feels conversational rather than...
Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features
Golpo AI, the Stanford‑originated, Y Combinator‑backed video platform, launched a major product update that overhauls its user interface and adds three new capabilities. The redesigned UI promises faster, more intuitive navigation from content upload to export, reducing the learning curve for...
Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations
Evertune launched Shopping Intelligence, a feature that tracks how AI models like ChatGPT surface product recommendations and turns that data into actionable brand insights. It provides metrics such as Shopping Visibility, Shopping Trigger Rate, pricing comparisons, and retailer performance, showing...
VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing
VideoProc launched an AI‑driven enhancement suite that preprocesses and post‑processes video, audio, and images for creators using traditional NLEs such as Premiere Pro and DaVinci Resolve. The workflow isolates heavy AI tasks from the editing timeline, offering automated denoising, deblurring,...
MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display
MediaMint, an Agentic Growth Services firm, has entered a global partnership with Spotify to deliver end‑to‑end advertiser acquisition, onboarding, and performance support across audio, video and display. The collaboration spans Spotify’s major markets—North America, EMEA, LATAM and JAPAC—and will be...
Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity
Keytomic unveiled an AI‑powered all‑in‑one SEO platform that simultaneously optimizes for Google and leading large language models such as ChatGPT, Claude, and Perplexity. The solution bundles technical audits, AI‑driven content creation, and a unique visibility tracker into a workflow that...
RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management
RingCentral has been named a Leader in IDC’s MarketScape for AI‑Enabled Contact Center Workforce Engagement Management 2025‑2026. The accolade highlights the company’s RingWEM module, which embeds AI‑driven forecasting, scheduling, quality management and analytics directly within its RingCX platform. By unifying...
Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance
Ketch has released Opt‑Out Sync, extending its Identity Sync platform to automate “Do Not Sell or Share” enforcement across web, mobile, backend and ad‑tech systems. The solution consolidates consent banner clicks, DSR webform submissions and backend updates into a single...
OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel
OpenX announced two senior additions to its Publisher Development team: Akhil Savani, formerly of The Trade Desk, joins as Vice President of Publisher Development, and longtime OpenX leader Rebecca Bonell is promoted to Regional Vice President for the Americas. The...
Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing
Vonage, an Ericsson subsidiary, launched Vonage Conversations for Agentforce Marketing, embedding SMS, WhatsApp and Rich Communication Services (RCS) directly into the Salesforce Marketing Cloud platform. The solution leverages Vonage Communications APIs and agentic AI to enable two‑way, hyper‑personalized messaging across...
Diligent Acquires 3rdRisk to Deliver AI-Native Third-Party Risk Management at Scale
Diligent, a leading AI‑focused GRC SaaS provider, announced the acquisition of 3rdRisk, a Netherlands‑based AI‑native third‑party risk management platform. The deal expands Diligent’s suite to include automated vendor profiling, assessment workflows, and contract analysis, delivering near real‑time visibility into extended...
FiscalNote Achieves Major Milestone for PolicyNote, Completing Customer Migration From Legacy FiscalNote Platform
FiscalNote announced the completion of migrating all customers from its legacy platform to the new PolicyNote solution, a unified AI‑driven policy intelligence suite. The transition was executed with minimal churn and has already sparked stronger user engagement. Impact Summaries now...
Netradyne Unveils Video LiveSearch: Industry First On-Device Search Capability Powered By Natural Language and Edge AI
Netradyne introduced Video LiveSearch, the fleet industry’s first on‑device, real‑time video search powered by natural‑language prompts and edge AI. The solution indexes virtually 100% of road‑facing footage directly on each vehicle, allowing managers to retrieve before‑during‑after clips across the entire...
Orion Innovation Expands Kochi Presence with New Facility and Launch of OI Envision Studio
Orion Innovation announced a major expansion of its Kochi operations, unveiling a larger, state‑of‑the‑art facility and the new OI Envision Studio. The studio serves as a collaborative hub where clients, engineers, designers, and domain experts co‑create AI‑driven solutions. Orion emphasizes...
Thomson Reuters Convenes Global AI Leaders to Advance Trust in the Age of Intelligent Systems
Thomson Reuters Labs has launched the Trust in AI Alliance, uniting Anthropic, AWS, Google Cloud and OpenAI to define shared principles for trustworthy, agentic AI. The alliance will focus on engineering trust into AI architectures used in high‑stakes professional environments...
Customer-Led Content Trends – Digital Silk Reveals 7 Common Idea Sources
Digital Silk’s new analysis maps seven primary sources organizations use to generate content ideas directly from customers. The study highlights questions, reviews, surveys, internal team insights, social interactions, community forums, and usage data as key inputs for content planning. By...
BRMG, A Hover Group Company, Welcomes Veteran Marketing Strategist Kensel Tracy as Operating Partner
BRGM, a Hover Group company, announced veteran marketing strategist Kensel Tracy as its new Operating Partner. Tracy brings over three decades of experience across private brands, tourism, government and non‑profits, and will lead strategic marketing, sponsorship and partnership development. He...
SymphonyAI Launches Next-Generation CINDE Merchandising Agents, Bringing Agentic AI Into Core Merchandising Decisions, Powered by Microsoft Foundry and Azure
SymphonyAI unveiled the next‑generation CINDE Merchandising Agents, a suite of role‑based, agentic AI tools that embed real‑time decision‑making into weekly sales, promotions, new‑item launches, and reset workflows. Powered by Microsoft Foundry on Azure, the agents—Merchant Planner, Promo Coach, Launch Analyst,...
Forbes Agency Council Member Scott Keever Releases ‘Future-Proof Your SEO,’ Warns Businesses to Prepare for AI Search Revolution
SEO veteran Scott Keever, founder of Reputation Pros and Forbes Agency Council member, has published "Future‑Proof Your SEO: Staying Ahead in a Dynamic Digital World." The guide warns that AI‑driven search tools such as Google AI Overviews, ChatGPT and Perplexity...
National Tiles Transforms Its Business With a Unified Data Foundation From Domo and Snowflake
National Tiles, a leading Australian tile and timber retailer, has implemented a unified data architecture using Domo and Snowflake. The new platform consolidates disparate systems into a secure, governed data foundation, delivering real‑time insights to over 500 employees. It has...
wsup.ai Announces Launch of Next-Generation AI Character Platform
wsup.ai has launched a next‑generation AI character platform that merges conversational AI, storytelling, and creator‑driven publishing into a single ecosystem. The service lets users chat with persistent AI personas, generate images with free daily credits, and build comics or visual...
Nutshell’s Ai Agent Marketplace Is Here to Save You Time and Keep Moving Deals Forward
Nutshell has launched an AI Agent Marketplace that embeds purpose‑built agents directly into its CRM and marketing automation platform. The agents handle tasks such as call transcription, email drafting, pipeline design, research enrichment, and real‑time reporting, promising to shave minutes...
Blackbaud Welcomes 12 Innovative Startups to Its Social Good Tech Accelerator
Blackbaud announced its January 2026 Social Good Startup Program cohort, welcoming twelve AI‑driven startups that aim to modernize fundraising, grantmaking, ESG compliance, and donor engagement for nonprofits. The accelerator highlights Blackbaud’s commitment to diversity, with 61 percent of founders coming from traditionally...
DXC Strengthens Alliance with SAP as a RISE with SAP Validated Partner
DXC Technology has been confirmed as a RISE with SAP Validated Partner, joining a select group recognized for deep SAP expertise and proven cloud migration experience. The firm boasts the industry’s largest SAP Business AI consulting team—2,200 specialists across 37...
Avalon GloboCare Regains Compliance with Nasdaq Stockholders’ Equity Requirement, Launches Marketing for Automated Generative AI Video Platform
Avalon GloboCare Corp. announced it has regained compliance with Nasdaq’s minimum stockholders’ equity requirement, cancelling a pending hearing and keeping its shares listed on the Nasdaq Capital Market. The company highlighted its strengthened financial position and renewed focus on long‑term...
FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications
FirstComm unveiled AscendOne, a unified communications platform that combines voice, messaging, video meetings, contact‑center functions and AI‑driven productivity tools into a single cloud solution. The platform runs on Intermedia Intelligent Communications’ AI‑enhanced infrastructure, offering 99.999% uptime and 24/7 U.S. support....
Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory
Boostr, a unified ad‑management platform, has partnered with Passendo, an email‑ad serving specialist, to bring newsletter inventory into a single workflow. The integration links Boostr’s OMS and CRM tools with Passendo’s dedicated email server, creating a consolidated view of display,...
Zip Launches Enterprise Transformation Office, Tapping Former Fortune 500 CPOs to Guide Procurement Leaders Through AI-Era Change
Zip has unveiled an Enterprise Transformation Office (ETO) staffed by former Fortune 500 chief procurement officers to help customers modernize procurement with AI. The team, led by former Discover senior director Jason Moore, includes veterans from UnitedHealth Group, MGM Resorts,...
Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine
Pipeline360 unveiled Ads360, an AI‑driven B2B advertising platform that ties media spend directly to demand and pipeline outcomes. The solution combines audience intelligence, cross‑channel activation and full‑funnel measurement into a fully managed service. Powered by the Navi360 engine, Ads360 delivers...
VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming
VdoCipher has launched a live‑streaming platform designed for enterprises, educators, and digital platforms that need broadcast‑grade quality at predictable costs. The service adds true DVR functionality, allowing viewers to pause, rewind, and replay up to six hours of an ongoing...
Datadobi Strengthens Global Partner Strategy Designed for Enterprises Tackling Data Governance Challenges in the AI Era
Datadobi promoted Daniel Esposito to Vice President of Global Alliances, signaling a strategic push to broaden its partner ecosystem. The company aims to empower service partners—systems integrators, MSPs, and consultancies—to deliver StorageMAP‑based unstructured data management solutions. This move addresses the...
HawkEye 360 Appoints Michael Turner as Chief Legal Officer
HawkEye 360 announced Michael Turner as its new Chief Legal Officer, effective December 2025. Turner brings over 25 years of legal and executive experience in defense technology and venture‑backed companies. Dennis Burnett will stay on as General Counsel, concentrating on...
Keeper Security Strengthens Atlassian Williams F1 Team’s Cyber Defenses With KeeperPAM
Keeper Security released a case study showing how its unified, cloud‑native PAM solution, KeeperPAM, fortifies the Atlassian Williams Formula 1 team’s cyber defenses. The platform delivers zero‑trust, zero‑knowledge controls, role‑based access, privileged session monitoring and automated provisioning for a globally distributed...
BlueMatrix and Perplexity Partner to Bring AI-Powered Discovery to Institutional Research
BlueMatrix, the capital‑markets content platform, has teamed with Perplexity to embed AI‑driven research discovery within its entitlement‑aware framework. The integration lets institutional investors query broker research and real‑time data using natural language while preserving compliance, attribution and data ownership. Proprietary...
Diginius Is Now a Badged TikTok Channel Sales Partner
London‑based SaaS firm Diginius has been awarded a Marketing Technology badge in TikTok’s Marketing Partners Program, recognizing its proven ability to build and optimize TikTok campaign solutions. The badge places Diginius among a select group of vendors trusted to integrate...
Temporall Launches ‘Tempo’ to Solve the AI Value Paradox: AI Intelligence for the Enterprise
Temporall unveiled Tempo, a unified AI Intelligence platform that consolidates telemetry from AI assistants, productivity suites, and HR systems into a single independent data model. The solution tackles the industry‑wide “AI Value Paradox” by directly linking AI usage to measurable...
Ad Security Trends And Threats For 2026
Ad security faces a wave of AI‑driven threats in 2026, with deep‑fake videos and voice clones poised to power more convincing scams. Phishing attacks, already at 3.4 billion emails per day, will leverage AI tools to scale and evade detection. Drive‑by...
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
Rakuten Advertising launched Innovation Labs, an AI‑focused collaboration hub within its Insights & Analytics portal, to speed up AI development for affiliate marketing. The platform offers AI Recommendations for advertisers to discover high‑performing publishers and AI‑driven product recommendations for publishers...
Bloomreach Announces Loomi Connect, Bringing Your Brand’s Search Intelligence to the OpenAI Marketplace
Bloomreach unveiled Loomi Connect, a new integration that delivers its product discovery engine to the OpenAI Marketplace via the Model Context Protocol. The solution lets ChatGPT and other conversational AI platforms surface ecommerce catalogues using the same search algorithms and...
Miro Launches Collaborative AI Workflows to Transform How Teams Work and Accelerate Innovation
Miro unveiled AI Workflows, a collaborative AI suite for its AI Innovation Workspace, enabling enterprise teams to build, customize, and share visual, multi‑step AI processes on a shared canvas. The solution combines visual Flows, conversational Sidekicks, and Visual Context Processing...
Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing
DaVinci Commerce, formerly Jivox, announced a strategic financing round led by AI and enterprise veterans, including Saama Capital, Amit Singhal and Sohaib Abbadi. The capital will fuel product innovation and expand go‑to‑market efforts for its AI‑native platform that automates commerce...
Plume Acquires Sweepr to Deliver AI-Orchestrated Customer Experience Platform to ISPs Globally
Plume Design announced the acquisition of Dublin‑based Sweepr, an AI‑powered customer‑care orchestration platform. The combined solution leverages Plume’s real‑time device telemetry from half a billion connected homes with Sweepr’s no‑code workflow engine, enabling AI‑guided diagnosis and automated remediation across all...
Senzing Entity Resolution AI Now Available in AWS Marketplace for Risk & Fraud Detection and KYC
Senzing announced that its entity‑resolution AI is now available through AWS Marketplace as a downloadable SDK. The solution runs natively on customers' AWS environments, offering real‑time or batch matching for risk, fraud and KYC use cases. It supports EC2, Aurora...
Sumsub Joins World Economic Forum Unicorn Community to Tackle AI Fraud and Advance Inclusive Digital Identity
Sumsub, a leader in identity verification, has been admitted to the World Economic Forum’s Unicorn Community, granting it a seat at the 2026 Davos meeting. The company’s latest Identity Fraud Report shows AI‑driven fraud surged 180% YoY, with multi‑step attacks...
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
March Networks unveiled a tiered cloud storage solution at Intersec Dubai, leveraging AWS S3 Glacier for low‑cost long‑term video archiving while keeping recent footage on fast‑access storage. The model promises up to an 80% reduction in video storage expenses over...