MarTech Series
MarTech Series - Marketing technology insights and industry trends
The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments, MMM, and selective attribution within a shared data governance layer, delivering faster, finance‑aligned decisions. A Fortune 500 retailer’s shift to this unified framework cut non‑incremental spend by 22% and lifted EBITDA contribution 14% within three quarters.
Qlik Welcomes Mark Relph of AWS to AI Council
Qlik announced that Mark Relph, a Director at Amazon Web Services, has joined its AI Council, bringing deep cloud‑ecosystem and enterprise AI implementation experience. The council, launched in 2024, advises Qlik on practical, responsible AI adoption that emphasizes data governance...
Liveops Unveils LiveNexus to Help Enterprises Modernize CX with Confidence
Liveops announced LiveNexus, an AI‑human orchestration platform that combines its 20,000‑plus agent network, three decades of CX data, and best‑in‑class AI into a single operating model. Debuted at Customer Contact Week 2026, the solution lets enterprises test, validate, and scale...
Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Channel99 unveiled an AI‑driven Paid Search Optimization tool aimed at B2B marketers, shifting measurement from click‑based metrics to cost‑to‑engage target accounts. The platform scores keywords and ad groups by their ability to reach ideal customers, surfacing waste and recommending budget...
Guideline Strengthens Senior Leadership Team with Three Strategic Appointments
Guideline announced three senior leadership appointments: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President of North American Data, and Vivian Herron as Senior Vice President of Sales for North America Brands and Agencies. The hires follow...
Copeland Advances AI and Digital Strategy with Acquisition of Bueno Analytics
Copeland, a global compression‑technology leader, announced an agreement to acquire Bueno Analytics, an Australian SaaS firm that embeds AI and machine‑learning into building and cold‑chain analytics. Bueno’s platform, already deployed at several thousand commercial sites worldwide, will be merged with...
Saltbox Mgmt Introduces S1, Defining a New Category of AI-Enabled Salesforce Services
Saltbox Management launched Saltbox.One (S1), an AI‑powered platform that creates a shared intelligence layer for Salesforce services. S1 aggregates over a century of consulting experience, architectural patterns, and revenue‑driving insights into a single knowledge base used by every consultant. The...
OnePlan Announces Acquisition of Smart360, Expanding Leadership in Enterprise Architecture, Application Portfolio Management & Strategic Portfolio Management
OnePlan announced the acquisition of smart360, merging its Strategic Portfolio Management platform with smart360’s Enterprise Architecture and Application Portfolio Management solutions. The combined offering creates a single, insight‑driven system that links strategic intent, technology architecture, and execution. Customers will gain...
TransAct Appoints Dana Loof as Chief Marketing Officer to Accelerate Growth and Platform Expansion
TransAct Technologies announced the appointment of Dana Loof as Chief Marketing Officer to steer its global marketing strategy and accelerate growth of its BOHA! platform and casino‑gaming solutions. Loof brings a 30‑year track record in high‑growth tech firms, including senior...
Sitecore Expands Reseller Program with New Global Elite Initiative to Accelerate SitecoreAI Adoption in Growth Markets
Sitecore announced the expansion of its Global Reseller Program with a new Global Elite initiative, appointing FPT Software as the first elite partner. The elite status grants FPT exclusive reseller rights in Vietnam and non‑exclusive rights across selected Asian and...
Unstoppable Domains and Digital Future Studio Launch .digitalfuture TLD at Davos to Support the Next Generation of Builders
Unstoppable Domains and Digital Future Studio unveiled the .digitalfuture top‑level domain at the World Economic Forum in Davos. The new TLD targets founders, operators, and organizations operating at the intersection of emerging tech, regulation, and finance. Backed by Unstoppable Domains’...
TruVideo Introduces Video Quality Score (VQS)
TruVideo launched Video Quality Score (VQS), an AI‑driven model that grades automotive inspection videos against a benchmark for content, process, and delivery. Trained on more than 80 million service videos, VQS outperforms generic AI models by over 30 accuracy points. In...
Comcast’s Universal Ads Appoints David Shaw as Head of Global Expansion to Oversee Platform’s International Rollout
Comcast’s Universal Ads has hired David Shaw, a veteran of Twitter, Snap, TikTok and Reddit, as Head of Global Expansion. Shaw will oversee the commercial rollout of the TV‑focused ad platform beyond the United States, beginning with a UK launch...
Elastic Supercharges Performance for Serverless Offering on AWS
Elastic announced a performance upgrade for its Elastic Cloud Serverless on AWS, leveraging new Graviton instances. The enhancement delivers up to 50% higher indexing throughput and 37% lower search latency, with no additional cost to users. The serverless service remains...
FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services
FunnL has expanded its B2B demand‑generation platform by adding social media management and video production services. The new creative capabilities integrate directly with its existing ICP development, multi‑channel outreach, and appointment‑setting tools, creating a single operating system for brand and...
Strategic Partnership with Noetics and White Label Communications to Revolutionize ERP-Driven Communications Solutions
Noetics announced a strategic partnership with White Label Communications to merge its next‑generation ERP platform with the latter’s Unified Communications as a Service (UCaaS) suite. The collaboration creates a single, integrated framework that combines core operational tools with cloud‑based voice,...
Boardwalktech Launches Verity, the Intelligent Controls Platform
Boardwalktech Software Corp. unveiled Verity, an AI‑driven Intelligent Controls Platform aimed at banks, insurers and other highly regulated enterprises. The solution uses generative and agentic AI to automate the design, execution, testing and continuous monitoring of operational, financial and compliance...
CX Industry Leaders Atento and Omilia Establish Strategic Partnership to Lead the Next Wave of Conversational AI Innovation
Atento and Omilia have formed a strategic alliance to embed Omilia’s agentic conversational AI into Atento’s customer experience platform. The partnership enhances Atento’s AI Agent pillar with autonomous virtual agents that can reason, act, and learn across voice and digital...
Advanced Creative, Targeting, and the Home Screen Are Driving What Viewers Remember on Connected TV
LG Ad Solutions partnered with MediaScience to measure viewer attention on Smart TVs using biometric and eye‑tracking data, finding that attention remains steady from power‑on through Home Screen discovery to CTV video ads. The study shows that precise targeting combined...
impact.com Announces Record Growth and Industry Innovation in 2025, Cementing Its Leadership in the Global Partnership Economy
Impact.com reported record 2025 growth, forecasting over $270 million in annual recurring revenue, a 20% increase year‑over‑year. The platform powered roughly $120 billion in partner‑referred gross merchandise value across 350,000 active partnerships and added more than 3,500 new customers, including New Balance...
SALESmanago Ramps Up AI and Messaging Tech to Redefine eCommerce Marketing in 2026
SALESmanago is rolling out a native WhatsApp integration and AI‑driven Recommendation Frames to give eCommerce marketers real‑time, hyper‑personalised customer experiences. The platform now supports multimedia messaging, automated journeys, and dynamic CTAs that target abandoned carts, restock alerts, and on‑site product...
Servicenow And Openai Collaborate To Deepen And Accelerate Enterprise Ai Outcomes
ServiceNow and OpenAI have signed a multi‑year deal to embed OpenAI’s frontier models, including GPT‑5.2, into ServiceNow’s AI platform. The collaboration gives enterprise customers direct access to speech‑to‑speech agents, multimodal capabilities, and custom AI solutions without bespoke development. ServiceNow will...
Pixelworks Announces Board Changes to Align with New Business Focus and Strategy
Pixelworks announced a board overhaul to support its shift toward a pure technology licensing model after selling its Shanghai subsidiary. Douglas J. Darrow, a former Dolby senior vice president and DLP business leader, joined the board effective Jan. 14, 2026,...
BMC Advances Business-Driven Automation and Mainframe Transformation with AI-Powered Innovations
BMC unveiled a suite of AI‑driven enhancements across its Control‑M and BMC AMI platforms, aimed at simplifying workflow creation, real‑time event handling, and mainframe support. The AI Workflow Creator lets business users build workflows using natural language, while expanded integrations...
ABBYY Launches Vantage 3.0 Directly Integrating with Generative AI and Offering Advanced Compliance and Privacy Capabilities
ABBYY introduced Vantage 3.0, a Document AI platform that directly integrates large language models (LLMs) and runs on a modernized tech stack. The release adds a real‑time analytics dashboard, built‑in compliance and redaction tools, and pre‑engineered Azure OpenAI prompts for...
Nativex Announces Strategic Partnership with Netflix to Bring Premium Streaming Inventory to Advertisers
Nativex announced a strategic partnership with Netflix to sell ad inventory on the streaming platform’s ad‑supported tier. The deal gives Nativex clients access to Netflix’s premium pre‑roll, mid‑roll, Pause Ads and QR‑enabled formats, backed by first‑party audience data. Netflix’s ad‑supported...
Questex’s StreamTV Europe Builds Major Momentum as Europe’s Streaming Industry Converges in Lisbon, Uniting Streaming Leaders Across the Full Ecosystem
Questex’s StreamTV Europe, slated for April 13‑15 in Lisbon, is positioning itself as the premier gathering for Europe’s streaming ecosystem. The three‑day forum will host CTV operating systems, platform providers, content owners, ad‑tech firms and infrastructure partners, offering an end‑to‑end...
GIBO Advances Toward Integrated Autonomous Mobility Systems, Building a Unified AI Stack Across Air and Ground Platforms
GIBO Holdings announced the next phase of its AI mobility roadmap, extending the GIBO.ai Calculation Engine into a unified, cross‑domain stack that serves both aerial and ground platforms. The engine consolidates perception, navigation, behavioral modeling and mission planning for eVTOL...
SER Group Rebrands to ‘Doxis’ and Enhances Leadership to Reflect AI-First Focus as ‘The Document Intelligence Company’
SER Group has rebranded as Doxis, aligning the corporate name with its flagship intelligent content automation platform. The company highlighted its AI‑first “Document Intelligence” vision and reported profitable growth for 2025. Doxis now counts over five million daily users and...
As AI Search Evolves, Dubai Businesses Strengthen SEO with Generative Engine Optimization
Dubai firms are adopting Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to adapt to AI‑driven and answer‑based search. Right‑Door, a local digital agency, is rebuilding SEO foundations for companies with little organic presence, layering GEO and AEO principles...
Anduril Selects Dirac to Power AI-Driven Work Instructions Across Its Factories
Anduril has entered a multi‑year agreement with Dirac to use its BuildOS platform for AI‑driven work‑instruction authoring across its factories. Initial deployments cut authoring time by 87.5%, turning a 12‑hour task into a 90‑minute one and delivering roughly a ten‑fold...
DriveCentric and Dealer Pay Announce Strategic Partnership to Enable Payments Within the CRM
DriveCentric, a dealership‑focused CRM, announced a strategic partnership with Dealer Pay to embed compliant payment collection directly within its platform. The integration will allow dealers to move from customer conversation to revenue without leaving the CRM, supporting both mobile and...
Viooh Partners With Atmosphere Tv To Unlock Programmatic Access
VIOOH has teamed up with Atmosphere TV to bring its premium programmatic supply‑side platform to the world’s largest place‑based streaming network. The deal unlocks more than 60,000 high‑traffic venues in the UK, North America and Australia, delivering over one billion monthly...
Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media
Madhive, a local‑media operating system, announced the hiring of two industry veterans: Nicki Harkrider‑Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations. The appointments aim to accelerate Madhive’s data‑driven, outcome‑based advertising platform and expand its...
AtData Launches Gibberish Detection to Strengthen Fraud Intelligence and Block Bot-Generated Identities
AtData introduced Gibberish Detection, a machine‑learning model that flags synthetic, random or AI‑generated email addresses at the point of capture. The real‑time signal identifies roughly 5% of incoming emails as gibberish, rising to nearly 10% for a global on‑demand services...
Scalefusion Achieves Zebra Technologies Validation for Unified Management Platform
Scalefusion, a unified endpoint management (UEM) provider, has earned Zebra Technologies validation after completing the company’s Enterprise Testing Program. The certification confirms seamless interoperability with Zebra’s thermal printers and other devices, meeting stringent performance and security benchmarks. As a result,...
E& and IBM Unveil Enterprise-Grade Agentic AI to Transform Governance and Compliance
e& and IBM announced a strategic partnership at the World Economic Forum to deploy enterprise‑grade agentic AI across e&’s governance, risk and compliance functions. The solution, built on IBM watsonx Orchestrate and integrated with OpenPages, delivers traceable, action‑oriented AI responses...
Battle SEO® Launches Multi-Location SEO Expansion to Help Franchises Dominate Regional Search Results
Battle SEO has launched a multi‑location SEO expansion aimed at helping franchise brands and multi‑site businesses dominate regional search results. The offering addresses common pain points such as inconsistent city rankings, duplicated location pages, and diluted brand messaging by providing...
Freeduhm.com Partnered With AdPlunge To Boost Both Brands Digital Advertising Business
Freeduhm.com, a global digital media and advertising firm, has entered a strategic partnership with AdPlunge.com, a programmatic ad network. The alliance merges Freeduhm’s data‑driven optimization platform with AdPlunge’s extensive publisher network to improve inventory utilization, fill rates and effective CPMs...
Wildix Positions AI as the Catalyst Moving the UC&C Channel Beyond Resale at 2026 Summit
At its 2026 virtual summit, Wildix emphasized AI as the catalyst moving its channel‑only model from simple resale toward advisory services that design, govern and optimize unified communications workflows. The company showcased the Wilma AI layer in live customer deployments...
Alorica Named Innovative Organization Winner in the 2026 BIG Innovation Awards
Alorica Inc. has been named an Innovative Organization winner in the 2026 BIG Innovation Awards, recognizing its ability to scale artificial intelligence across enterprise customer‑experience operations. The award highlights Alorica IQ, the company’s AI innovation engine, and evoAI, its conversational‑AI...
Seela Launches an All-in-One AI Creative Platform for Image Generation and Multi-Model AI Comparison
Seela has launched an all‑in‑one AI creative platform that combines text‑to‑image, image‑to‑image, and a multi‑model chatbot comparison workspace. The platform lets users submit a single prompt and receive side‑by‑side answers from LLMs such as ChatGPT, Claude, Grok and DeepSeek, while...
O3 Solutions Introduces Otto, a Personal AI Assistant for Capital Project Teams
O3 Solutions has launched Otto, an AI‑powered personal assistant embedded in its project execution platform for capital construction projects. Otto lets users ask natural‑language questions and receive real‑time answers, visualizations, and risk insights drawn from live project data and Advanced...
Looper Insights Introduces Advanced Content Type & Genre Filtering to Its Merchandising Platform
Looper Insights, a leading CTV merchandising analytics platform, has added Content Type and Genre filtering to its Merchandising module. The new tools let users isolate placements by App, Movie, TV Show, as well as sub‑categories like App Bundles and Content...
Quantiphi Granted Patent for Dociphi’s AI-Powered Three-Way Comparison Screen, Marking Breakthrough in Enterprise Document Intelligence
Quantiphi has secured a USPTO patent for the AI-driven three-way comparison engine embedded in its Dociphi platform. The patented system enables simultaneous visual validation of multiple document versions, highlighting entity differences and routing discrepancies through a secure Human-in-the-Loop workflow. Designed...
Dialpad Launches Real-Time AI in Japan
Dialpad announced the launch of its full suite of real‑time AI communication tools in Japan, partnering with SoftBank to accelerate adoption across enterprises and SMBs. The offering includes Japanese transcription, AI‑generated Recaps with action items, and live coaching, all powered...
LiveDeskCal Adds Cloud Sync and CRM Integrations to Its Always-Visible Windows Desktop Calendar Widget
LiveDeskCal unveiled three Windows‑11 calendar widget tiers, adding cloud sync and CRM integration to its always‑visible desktop calendar. The free version offers offline scheduling, while the $4.95 Lite tier syncs two‑way with Google Calendar and Outlook Online. The $9.95 Pro...
ITG’s Storyteq Adds Adobe Firefly Services to Its Suite of AI Tools
ITG’s Storyteq platform will embed Adobe Firefly’s generative AI services, expanding its AI toolkit for content creation. The integration couples Firefly’s creative models with ITG’s proprietary Halo Intelligence, enabling automated, personalized content suggestions across the marketing workflow. Gartner has already...
Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards
Sprinklr, the AI‑native Unified Customer Experience Management platform, has been named the Innovative Products winner in the 2026 BIG Innovation Awards. The honor highlights Sprinklr’s AI agents, purpose‑built to automate and optimize marketing, care, research, and commerce workflows. Executives say...
Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution
Emplifi announced a strategic partnership with Reddit, embedding Reddit’s Enterprise API into its Emplifi Fuel execution engine. The integration delivers real‑time, unfiltered community conversations to the platform’s AI‑powered analytics, turning raw signals into industry‑specific recommendations for retail, CPG, sports and...