MarTech Series
MarTech Series - Marketing technology insights and industry trends
Infosys and Anthropic Announce Collaboration to Unlock AI Value Across Complex, Regulated Industries
Infosys and Anthropic announced a strategic partnership to embed Anthropic's Claude models, including Claude Code, into Infosys Topaz AI services. The collaboration launches with a dedicated Anthropic Center of Excellence for telecommunications, targeting AI agents that automate complex, regulated workflows. It will expand to financial services, manufacturing, and software development, emphasizing agentic AI that can handle multi‑step tasks with governance and transparency. Both firms aim to modernize legacy systems and accelerate software delivery across these sectors.
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
AXIS Consulting Shares a Practical Model for Scaling AI, Automation, and CRM Change
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
Starweaver Expands AI Engineering Presence in Hyderabad
Starweaver announced a major expansion of its AI engineering hub in Hyderabad, planning to quadruple its engineering and data staff within six months. The center will accelerate development of AI‑driven platforms such as Journeybuilder, DesignPilot, and analytics intelligence tools for...
Comcast Business Powers February’s Biggest Broadcast Events
Comcast Business is again partnering with NBCUniversal to provide the backbone network for three marquee February events: Super Bowl LVII, the 2026 Milan‑Cortina Winter Olympics, and the 2026 NBA All‑Star Game. The company will deliver dedicated, high‑capacity fiber connections linking...
Rank Street Marketing Launches GEO Systems to Help Local Brands Win in AI Search
Rank Street Marketing has launched a Generative Engine Optimization (GEO) service suite aimed at helping local businesses secure visibility in AI‑driven answer engines such as Google Gemini and ChatGPT. The offering expands traditional local SEO by optimizing Google Business Profiles,...
Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment
Rockwell Automation’s Emulate3D digital twin helped Brazil’s Falcare Industrial Equipment accelerate project delivery and cut costs. By simulating mechanical behavior and control logic before hardware construction, Falcare reduced project execution time by 60% and eliminated costly rework. The technology also...
Why Media Mix Modeling So Rarely Works for B2B
Media mix modeling (MMM) excels for consumer brands with high transaction volume, stable offers, short purchase cycles, and direct paths, but B2B marketers often encounter wide uncertainty intervals and volatile recommendations. The core issue is statistical: B2B deals are few,...
Alliance Creative Group ACGX Launches AI Video Subscription Platform to Help Brands Publish Consistent Content at Scale
Alliance Creative Group (ACGX) unveiled an AI‑driven video subscription platform that lets brands generate short‑form videos at scale. The service offers per‑video pricing as low as $26, with monthly plans and no long‑term contracts. It targets Instagram Reels, TikTok, YouTube...
Mintegral and Insightrackr Reveal 2026 Non-Gaming App And Ad Trends
Mintegral and Insightrackr released the 2026 Global Non‑Gaming App Trends Report, analyzing data from over 100 markets in 2025. The study highlights rapid AI integration, explosive growth in Short Drama apps, and a shift toward ROI‑centric, automated bidding. It also...
Ecer.com Transforms Cross-Border B2B with Mobile-First Collaboration
Ecer.com has launched a mobile‑first platform that reengineers cross‑border B2B trade workflows for real‑time collaboration. The solution embeds instant messaging, AI‑powered translation, and remote factory inspection features, allowing buyers and suppliers to communicate and verify credibility on smartphones. By consolidating...
New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply
New York Times Advertising and Magnite have deepened their partnership, designating Magnite’s DV+ platform as the preferred private‑marketplace conduit for the Times’ mobile in‑app ad inventory. The deal gives brands direct, addressable access to the newspaper’s premium app audience, which...
DealsFlow Launches AI-Powered CRM and Social Media Automation Platform for Small and Medium Businesses
DealsFlow has launched an AI‑powered CRM and social media automation platform tailored for small and medium‑sized businesses. The solution merges Facebook and Instagram inbox management, AI‑driven comment replies, and AI‑generated text and image posts with traditional lead and pipeline tracking...
Simfoni Earns ProcureTech100 Recognition for AI-Driven Analytics and Sourcing Execution
Simfoni has been named to the 2025/2026 ProcureTech100, highlighting its AI-driven Strategic Spend Hub that automates procurement analytics and sourcing execution. The platform, built natively on Snowflake, consolidates spend data, sourcing workflows, and pipeline management into a single, governed application....
Upland Panviva’s Sidekick Unveils AI Conversational Search to Elevate Enterprise Knowledge
Upland Software launched AI Conversational Search for its Panviva Sidekick browser assistant, letting frontline agents query enterprise knowledge in plain English. The feature combines Retrieval‑Augmented Generation with large language models, pulling only from approved, compliance‑driven content to curb hallucinations. It...
Moburst Launches Growth Labs Initiative to Enhance the Development of AI-Powered Solutions to Supercharge Client Growth
Moburst has unveiled its Growth Labs initiative, a dedicated AI innovation unit that builds, tests, and scales AI‑driven marketing solutions for its clients. The agency has embedded AI across all 29 service offerings with the help of 16 cross‑department AI...
RegASK Launches AI-Assisted Label Review Delivering Compliance Reports in Seconds Across Global Markets
RegASK unveiled an AI‑Assisted Label Compliance Review that checks packaging labels in seconds across major markets such as the US, EU, UK and China. The tool pairs instant AI analysis with an interactive viewer that highlights violations and links directly...
Similarweb Launches AI Studio: Enterprise Intelligence That Puts Expert Market Research at Every Employee’s Fingertips
Similarweb introduced AI Studio, an AI‑powered enterprise intelligence platform built on its massive digital data repository. The solution offers conversational chat, automated deep‑research reports, and AI‑generated dashboards, allowing any employee to retrieve market insights instantly without specialized training. Beta testing...
Capitol AI Names Chester Leung as Vice President of Engineering to Advance Enterprise Trust, Security, and Governance
Capitol AI announced Chester Leung as Vice President of Engineering, bolstering its leadership as the firm pushes AI tools deeper into workflows handling sensitive data. Leung brings a risk‑first mindset and extensive experience building secure, governance‑focused AI platforms, most recently...
ID Dataweb Achieves SOC 2 Type II Attestation, Strengthening Transparency and Confidence in Security Controls
ID Dataweb announced it has again earned SOC 2 Type II attestation for its platform, confirming that its security, availability and confidentiality controls operate effectively over time. The audit, performed by an independent third party, validates continuous compliance with the AICPA...
DXC Completes Enterprise-Wide Amazon Quick Deployment and Launches New Practice to Help Accelerate AI Adoption
DXC Technology completed an enterprise‑wide rollout of Amazon Quick, the agentic AI‑powered digital workspace, reaching 115,000 employees in 70 countries. The deployment introduced an AI Advisor used by more than 40,000 engineers, accelerating decision‑making and productivity. DXC also launched the...
IgniteTech Unveils Adminio™ AI, Transforming Meeting Scheduling Through Intelligent Email Orchestration
IgniteTech introduced Adminio™ AI, a patent‑pending platform that automates meeting scheduling through conversational email assistants. The AI persona operates on the user’s own domain, handling calendar checks, time‑zone conversions, and multi‑party negotiations without booking links. Adminio AI integrates with Microsoft...
ON24 Celebrates 2025 Winners of the Digital Engagement Excellence Awards
ON24 announced the 2025 Digital Engagement Excellence Awards, honoring firms such as Fortinet, Salesforce, and Travel Media Group for outstanding virtual event performance. Winners leveraged the ON24 Intelligent Engagement Platform to drive revenue, accelerate AI adoption, and scale personalized experiences....
OPEX® Corporation Introduces the Velo™ Series of Premium Desktop and High Production Document Scanners
OPEX Corporation unveiled the Velo™ Series, a new line of premium desktop and high‑production document scanners powered by InoTec. The portfolio spans the compact Velo 3120 with 120 ppm speed, the mid‑volume Velo 6000 reaching 250 ppm, and the enterprise‑grade Velo 8000...
SMAART Company Launches Technology Solutions for Modern Businesses
SMAART Company is close to launching KoreCRM, a proprietary platform that consolidates revenue‑operations functions into a single system of record. The solution links lead generation, sales execution, automation, communications, and analytics while natively integrating Google Workspace. SMAAD also bundles Salesforce...
Secure Mobile Communications Market Set for Rapid Growth Amid Rising Cybersecurity Threats
The global secure mobile communications market is projected to expand from $28.5 bn in 2026 to $100.9 bn by 2033, reflecting a 19.8% compound annual growth rate. Growth is fueled by escalating cyber‑threats, stricter data‑privacy regulations, and the shift toward remote, mobile‑first...
Open Source AI News and Analytics Platform Launches
AITools.coffee launched as the most advanced open‑source AI news and analytics platform, aggregating daily metrics such as stars, forks, issues, and commits from thousands of AI repositories. The service goes beyond simple directories by visualizing developer activity, segmenting data by...
Enterprise Technology Buying Shifts Toward Real-World Evaluation as Works360 Expands Global Demo Infrastructure
Works360, a behind‑the‑scenes demo‑infrastructure provider, is now publicly launching its platform that powers real‑world technology evaluation for enterprise buyers. The company offers global logistics, evaluation centers, program orchestration, and analytics to help OEMs and channel partners deliver hands‑on experiences across...
Pinterest Appoints Kecia Steelman to Board of Directors
Pinterest announced that Kecia Steelman, President and CEO of Ulta Beauty, will join its Board of Directors effective February 16, 2026. Steelman brings more than three decades of retail leadership, having overseen Ulta’s growth and held senior roles at Home...
FourKites Launches Loft: AI Platform to Orchestrate Enterprise Systems with Real-World Intelligence
FourKites introduced Loft, an AI orchestration platform that lets enterprises automate workflows across any system using its Sophie AI developer agent. Sophie converts natural‑language operational requirements into production‑ready automations in days, cutting traditional deployment cycles from months. Loft uniquely blends...
Instinctools Adds Palantir Foundry and AIP to Its Enterprise Data and AI Portfolio
Instinctools announced the addition of Palantir Foundry and Palantir AIP to its enterprise data and AI portfolio. The integration gives clients a unified data operating system with built‑in governance, lineage, and integration capabilities. Palantir AIP layers large‑language‑model‑driven agent workflows on...
Cineverse Launches Matchpoint® Creative Labs, Leveraging Generative AI to Enable Creative Services for FAST and Ad-Supported Streaming Services
Cineverse has unveiled Matchpoint® Creative Labs, an in‑house agency that delivers motion‑first video advertising for connected TV, FAST and ad‑supported streaming services. The unit blends traditional creative processes with generative AI to produce native‑looking ads, channel IDs and branding assets...
Datarails Launches Spend Control to Give CFOs Full Visibility on Contracts and Eliminate Zombie Subscriptions
Datarails unveiled Spend Control, an AI‑powered spend‑management platform that uniquely integrates with enterprise resource planning (ERP) systems. The tool creates a centralized contract hub, automatically extracts key terms, benchmarks market alternatives and drafts renewal requests. By flagging duplicate tools and...
ZeroToOne.AI and Horizon Media Announce AI Partnership to Power Predictive Behavioral Intelligence Within HorizonOS
ZeroToOne.AI and Horizon Media have forged an enterprise partnership to embed ZeroToOne’s proprietary Large Behavioral Model into HorizonOS, the open operating system powering Horizon’s Blu AI‑native marketing intelligence platform. The model claims over 85% accuracy in forecasting real‑world consumer actions,...
Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs
Enterprise SaaS firm Loyyal unveiled Perxi AI, the first AI‑driven loyalty agent that operates entirely within WhatsApp. The solution lets small and medium businesses launch and manage branded loyalty programs instantly at zero cost, eliminating traditional software, staffing, and app‑installation...
IPcook Empowers AI Training Data Acquisition with High-Performance Residential Proxies
IPcook has launched a high‑performance residential proxy service aimed at AI developers needing large, diverse training datasets. The platform delivers over 55 million IPs in 185 locations, with response times under 0.5 seconds and bulk pricing as low as $0.5 per gigabyte....
Rankpage Introduces Expanded AI-Driven SEO Offerings to Support Businesses of All Sizes Across Malaysia
Rankpage, a Malaysia‑based AI‑driven SEO agency, announced an expanded suite of AI‑powered search optimization services. The rollout includes a fortified Search Dominance Framework—featuring SERP‑Dominating Technology, Global AI Connectivity Backlink, and a Satellite Ecosystem—and tiered packages priced from RM1,500 to over...
Beyond Model Benchmarks: Algolia CTO Xavier Grand Joins AI Day France 2026 Panel on Algolia’s Role in the GenAI UX...
Algolia announced that Chief Technology Officer Xavier Grand will speak at AI Day 2026 in Paris, joining leading French tech figures for a panel on the GenAI UX revolution. The event, hosted at Station F by France Digitale, will attract roughly...
The Future of Immersive Media: Volumetric Video Market Explodes as AR/VR and Metaverse Demand Surge Globally
The volumetric video market is experiencing rapid expansion, driven by accelerating AR/VR adoption, AI‑enhanced compression, and surging metaverse demand. Software solutions dominate, with rendering, compression, and playback technologies seeing the strongest growth. North America leads the market, supported by early...
Novi AI Launches Independent AI Creation Studio Following Brand Upgrade
Novi AI has launched an independent website, rebranding itself as a standalone AI Creation Studio for images, videos, and multimodal content. The platform consolidates leading AI models—including Veo 3.1, Sora 2, Kling, Nano Banana, and Seedream—into a single workflow, simplifying...
HitPaw API Is Integrated by Comfy for Professional Image and Video Enhancement to Global Creators
HitPaw, an AI visual‑enhancement provider, announced its integration with Comfy, a global content‑creation platform. The partnership embeds HitPaw’s Image and Video Enhancer APIs directly into Comfy’s workflow, offering creators one‑click super‑resolution, denoising, and generative restoration for photos and frame‑aware video...
TokTak Launches New Video Editing Feature to Enhance AI-Powered Content Automation
TokTak, the AI‑driven social‑media content platform, has added a Video Editing feature that lets users modify transitions, captions, images, and background music in AI‑generated short‑form videos. The tool provides real‑time previews and scene‑by‑scene editing, enabling creators to fine‑tune each element...
How Knowband Is Driving Innovation Across the Global eCommerce Platform Ecosystem with Generative AI
Knowband, a long‑time eCommerce solutions provider, has launched two generative‑AI plugins for PrestaShop and OpenCart. The AI Chatbot module delivers real‑time, multilingual support by pulling live catalog and order data, while the LLMs.txt Generator automatically creates structured files that feed...
Xtm Launches Intelligent Post-Editing to Bring Ai-Driven Review Automation to Enterprise Localisation
XTM International has introduced Intelligent Post‑Editing, an AI‑driven feature that automates routine review and correction of translated content within XTM Cloud. Leveraging large language models, the tool applies context‑aware edits for terminology, formality, gender neutrality, and locale‑specific rules while keeping...
Reach Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual...
Reach PLC announced it will deploy Taboola’s DeeperDive, a generative‑AI answer engine, across its flagship titles such as Express and Daily Star. DeeperDive lives directly on publisher sites, pulling from each outlet’s own editorial archive to deliver instant, conversational answers...
BFJ Digital Details Strategic Criteria for Choosing the Right CRM to Optimise Customer Sales
BFJ Digital, a Brisbane‑based digital marketing consultancy, published a strategic analysis outlining the essential criteria for selecting a Customer Relationship Management (CRM) system. The report categorises leading platforms—HubSpot, Salesforce Essentials, Zoho, Microsoft Dynamics, and enterprise solutions like SAP and Oracle—by...
Gallea Ai Joins IBM Partner Plus as an IBM Business Partner to Deliver Enterprise Grade AI and Hybrid Cloud Capabilities...
Gallea Ai has joined IBM Partner Plus, earning IBM Business Partner status to deliver enterprise‑grade AI and hybrid cloud solutions to small and mid‑sized businesses across North America and the United Kingdom. The partnership grants Gallea Ai access to IBM’s...
Mrge Releases New Industry Report “State of Commerce Advertising 1/2026”
mrge released its semi‑annual “State of Commerce Advertising 1/2026” report, highlighting a market shift from pure traffic provision to trusted authority. The study finds consumers increasingly rely on AI‑summarised results, making “zero‑click discovery” a critical factor. Only 11.3% of companies...
Qlik Connect 2026 Expands Keynote Program as Enterprises Prepare for the Next Wave of AI
Qlik announced an expanded keynote program for Qlik Connect 2026, scheduled for April 13‑15 in Kissimmee, Florida. The lineup now features AI commentator Jason Del Rey and AI ethics expert Dr. Rumman Chowdhury alongside Qlik’s chief strategy officer. The event will focus...
Qubika Launches QBricks, Built on Databricks: An Enterprise Accelerator for AI Agent Development
Qubika has launched QBricks, a Built on Databricks enterprise accelerator that streamlines the creation, testing, and deployment of AI agents at scale. The platform offers a centralized lifecycle hub with native data integration, pre‑built agent templates, and end‑to‑end observability. It...