MarTech Series
MarTech Series - Marketing technology insights and industry trends
Marketers Have the Data. Audience+ Finally Puts It to Work.
Stirista launched Audience+, a next‑generation audience platform that consolidates first‑party data, third‑party identity graph information, and website interactions into a single workspace. The tool offers real‑time audience building, multichannel activation and built‑in compliance safeguards, aiming to eliminate data silos that slow marketers. Early adopters report faster campaign rollouts, improved segment performance, and smoother remarketing across email, CTV and digital. Future updates promise audience profiling, journey mapping, and deeper integrations with DV360, Meta and The Trade Desk.
Canary Technologies Expands Mobile Key Capabilities With Acquisition of OpenKey
Canary Technologies announced the acquisition of OpenKey, a pioneer in mobile‑key solutions for hotels, resorts and casinos. The deal expands Canary’s Mobile Key platform to support additional door‑lock models and manufacturers, deepening its AI‑driven Guest Management System. By integrating OpenKey’s...
CoSchedule Expands Social Media Management Capabilities With Mobile Publishing To Every Network
CoSchedule has upgraded its mobile app to let users publish content to every major social network, adding support for TikTok, YouTube Shorts, Mastodon, and Google My Business. The enhancements mirror the desktop experience, offering improved previews, color‑coded labels, first‑comment insertion,...
Fasoo Advances Personal Data Protection with AI-Powered Detection and Encryption
Fasoo unveiled an AI‑driven personal data protection suite combining Fasoo Data Radar and Fasoo AI‑R Privacy. The solution moves beyond keyword scans, using context‑aware models to detect PII across unstructured formats with fewer false positives. Detected data is automatically encrypted,...
IFS Nexus Black Launches Resolve for Utilities
IFS unveiled Nexus Black Resolve for Utilities at DISTRIBUTECH International 2026, extending its Field Service Management platform with industrial‑AI capabilities. The solution tackles utility pain points such as workforce shortages, aging assets, and extreme‑weather events through intelligent crew call‑outs, mutual‑aid...
Dokie AI Launches Enhanced AI Presentation Maker for More Professional, Polished Slides
Dokie AI unveiled an upgraded AI Presentation Maker that promises faster slide generation, smoother transitions, and more professional formatting. The new AI PPT Maker transforms text or documents into structured decks while preserving user control over design. Enhanced workflow features...
Tencent Cloud EdgeOne Launches Free AI Crawler Control: Empowering Developers to Reclaim Content Sovereignty
Tencent Cloud EdgeOne has rolled out its Basic Bot Management suite to all users, including those on the free tier, introducing AI Crawler Control and a CAPTCHA Page. The AI Crawler Control leverages continuous User‑Agent recognition to detect and act...
Vizrt Revolutionizes Corporate Communications With AI-Powered Augmented Reality in Zoom
Vizrt has launched InteractifAI and CaptivAIte, two AI‑driven tools that embed broadcast‑quality graphics and augmented‑reality visuals directly into Zoom Meetings and Zoom Rooms. The solutions let users overlay branded graphics, live data, QR codes and AR elements onto participant video...
JPLoft Expands Mobile App Development Services to Meet Growing Digital Demand
JPLoft announced an expansion of its mobile app development services, emphasizing scalable architecture, AI/ML integration, and industry‑specific solutions. The new portfolio adds native iOS/Android, cross‑platform, and progressive web app capabilities built on cloud‑native, microservices and API‑first principles. JPLoft targets high‑growth...
ActiveCampaign Acquires AI Evaluation Platform ‘Feedback Intelligence’
ActiveCampaign announced the acquisition of Feedback Intelligence, an AI evaluation platform that turns raw conversational data into actionable performance insights. The deal accelerates the development of ActiveCampaign's Active Intelligence engine, enabling a continuous feedback loop that refines AI agents over...
Privy Acquires Sendlane to Strengthen Its Position as an Ecommerce Growth Platform
Privy announced the acquisition of Sendlane, an email and SMS marketing platform, to strengthen its unified ecommerce growth solution. The deal follows Privy’s 2023 purchase of Emotive and builds on a client base of more than 6,000 brands. Privy reports...
Momentus Technologies Announces AI-Powered Platform Enhancements for Venue and Event Operations
Momentus Technologies unveiled three AI‑driven upgrades—Ask Mo, Momentus Analytics, and Smart Imports—to streamline venue and event operations. The tools aim to cut manual effort, accelerate insight delivery, and improve data accuracy across the event lifecycle. The enhancements arrive after a...
Covideo Announces New Suite of Generative AI Video Solutions for Dealerships
Covideo unveiled a generative AI video suite at the NADA Show 2026, introducing VIN Reels and AI Video Agent to automate dealership communications. VIN Reels instantly creates vehicle showcase videos using inventory data, while the AI Video Agent delivers lifelike...
Moore Announces Dan Thain as Chief Integrated Creative Officer
Moore, a leading constituent experience management firm, announced Dan Thain as its new chief integrated creative officer. Thain will set the strategic direction for Moore’s integrated creative function and oversee the digital creative team, leveraging his background in nonprofit fundraising...
Cyclotron Launches Strategy Office to Guide Enterprises Through AI-Driven Transformation
Cyclotron announced the launch of a new Strategy Office dedicated to AI‑driven transformation, pairing an Innovation & Strategy pillar with an AI Engineering & Delivery pillar. Led by Susan Moyer and Davis DeFontes, the office offers workshops, roadmap creation, and...
Miro Launches MCP Server to Connect Visual Collaboration With AI Coding Tools
Miro announced its Model Context Protocol (MCP) server, a bidirectional integration that connects the visual collaboration workspace with AI‑powered coding environments. Developed with Anthropic, AWS, GitHub, Google and Windsurf, the server links Miro canvases to 11 AI coding platforms such...
Intuit Partners with Affirm to Provide Pay-Over-Time Offering for QuickBooks Online
Intuit announced a multi‑year partnership with Affirm, making the lender the exclusive pay‑over‑time solution within QuickBooks Payments. The integration lets eligible U.S. small and mid‑market businesses offer customers installment plans, including 0% APR options, while the business receives funds upfront....
Cognizant and Uniphore Partner to Deliver Smarter, Domain-Specific AI for the Enterprise
Cognizant and Uniphore have announced a strategic partnership to build industry‑specific AI solutions using small language models (SLMs) and AI agents. The collaboration will initially target the highly regulated Life Sciences and Banking & Capital Markets sectors, leveraging Uniphore’s Business...
PDFgear Launches TextaVoice, a Truly Free Text-to-Speech Challenging Expensive TTS Subscriptions
PDFgear has launched TextaVoice.com, a completely free text‑to‑speech platform. The service converts up to 2,000 characters per request into natural‑sounding audio without sign‑up, ads, or usage caps. It offers over 30 languages, 236 voice styles, adjustable speed, pitch, emotion, and...
Four Things to Think About When Targeting Mobile Monetization Strategy
Mobile app developers must move beyond acquisition to a nuanced monetization strategy that blends multiple revenue streams. A hybrid mix of in‑app purchases, ads, and subscriptions mitigates market volatility while increasing lifetime value. Understanding user segments and behavioral signals enables...
Intentsify Solidifies Their Vision and Leadership With Salutary Data Acquisition, Second Strategic Deal Following Five by Five
Intentsify, a global B2B intent‑data provider, announced the acquisition of Salutary Data, a specialist in curated contacts and company intelligence. The deal marks Intentsify’s second strategic purchase in two years and follows a 21% overall revenue increase and 50% growth...
Stacker and Scrunch Partner to Bring AI Search Visibility to Earned Media at Scale
Stacker, the earned‑media distribution platform, has announced a strategic partnership with AI analytics firm Scrunch to embed AI search visibility and citation reporting directly into its product. The integration merges Scrunch’s data on prompt responses, brand mentions and citations with...
Market My Website Opens Early Access to AI Assistant Built for Founders Who Don’t Have Time for Analytics
Market My Website announced early access to an AI‑powered analytics assistant aimed at founders and solo operators. The tool links directly to Google Analytics 4 and Google Search Console, delivering a concise weekly report that highlights traffic shifts, conversion issues,...
Forethought Surpasses $1B in Customer ROI as Enterprise Demand for Agentic AI Accelerates
Forethought announced it has delivered over $1 billion in return on investment for its customers since its 2018 launch, underscoring the commercial power of agentic AI in customer service. The company highlighted three new offerings—Headless Forethought, Custom Insights, and Browser Agent—that...
Pro Logica Expands Software and AI Development Operations to Support Growing U.S. Demand
Newport Beach‑based Pro Logica announced an expansion of its software and AI development operations to meet rising U.S. demand for production‑grade digital systems. The company is shifting focus from experimental prototypes toward custom, enterprise‑scale applications that emphasize security, performance, and...
DryvIQ’s Latest Integration Extends Platform’s Visibility and Governance Capabilities to Microsoft SharePoint Embedded Content
DryvIQ has launched a Microsoft SharePoint Embedded connector that brings its intelligent data management capabilities to content stored within SharePoint Embedded applications. The new integration adds SharePoint Embedded to the platform’s more than 40 supported repositories, allowing analysis, classification, governance,...
Content Catalyst Introduces DocuViewer Which Delivers Premium PDF and PowerPoint Reading Experience
Content Catalyst has launched DocuViewer, a mobile‑optimized viewer that delivers PDF and PowerPoint research content through a modern interface. The tool promises instant search, direct data extraction, seamless navigation, and embedded hyperlinks, eliminating the friction of legacy PDF readers. It...
Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath
Xumo, the Comcast‑Charter streaming joint venture, has linked its premium CTV inventory to The Trade Desk’s OpenPath through FreeWheel, creating the first direct‑supply path of its kind. The integration gives advertisers programmatic access to more than 60 million monthly active users...
Capitol AI Appoints Rama Veeraragoo to Lead Product Management
Capitol AI announced the appointment of Rama Veeraragoo to head product management and roadmap development as it deepens its footprint in the United States and United Kingdom. Veeraragoo will translate frontline customer needs into trusted, high‑stakes AI systems, overseeing user...
NTT DATA Signs Strategic Collaboration Agreement with AWS to Accelerate Enterprise Cloud and Agentic AI Adoption
NTT DATA has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to speed enterprise cloud migrations and responsible agentic AI adoption. The partnership leverages NTT DATA’s cloud‑native expertise and AWS’s scale to deliver industry‑specific solutions across finance, healthcare,...
Toimi Expands SEO Optimization Capabilities Using AI-Powered Analytical Tools
Toimi has launched AI‑powered analytical tools to overhaul its SEO workflow, focusing on content structure, semantic clustering, and search intent analysis. The technology processes massive datasets, enabling strategic planning of site architecture rather than chasing short‑term ranking spikes. AI insights...
Summit Launches New Data, Analytics, and AI Services Portfolio to Strengthen Data Foundations and Accelerate AI Impact
Summit, a Salesforce Summit‑tier consulting partner, unveiled a unified Data, Analytics, and AI Services portfolio aimed at strengthening data foundations and accelerating AI impact across the Salesforce ecosystem. The nine‑service offering combines strategic advisory, data health checks, governance, integration, analytics,...
Particular Audience Introduces Modular Retail Media Solutions to Cut Costs and Accelerate Innovation for RMNs
Particular Audience unveiled a Modular Retail Media (MRM) suite comprising 13 interoperable modules that can be added to existing retail media networks without replacing legacy adtech. The AI‑driven components, ranging from semantic search to automated product bundles, promise higher‑margin ad...
xpln.ai Launches in U.S. with CRO, Gina Cavallo, to Capture Demand for Next Gen Attention Solutions
xpln.ai, the next‑generation attention measurement platform, announced its U.S. launch, appointing former Audigent executive Gina Cavallo as Chief Revenue Officer and relocating CEO Fabien Magalon to New York. The company, which raised $8 million, offers a privacy‑safe, research‑grade solution that quantifies...
impact.com Launches Geodesix, a New Data Marketplace Connecting Premium Publishers With AI Systems
impact.com has unveiled Geodesix, a data marketplace that connects premium publishers with AI systems by licensing commerce content and instituting a revenue‑share model. The platform tackles the growing imbalance where AI models profit from journalistic and creator content without compensating...
CognyX AI Launches Chatbix.AI: A No-Code AI Agent Platform for Customer Support
CognyX AI unveiled Chatbix.AI, a no‑code platform that lets businesses build, train, and deploy AI agents for customer support across web, messaging and inbox channels. The solution centralizes disparate knowledge—FAQs, policy pages, product docs—so agents can generate grounded answers while...
Introducing the Klaviyo App in ChatGPT
Klaviyo has launched a new app that embeds its marketing automation data directly into OpenAI’s ChatGPT. By tagging @Klaviyo, marketers can query real‑time campaign performance, revenue trends, and unsubscribe drivers, receiving results as interactive cards and plain‑language recommendations. The integration...
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
EDO announced the launch of Always‑On, a cross‑platform measurement solution that streams automated outcomes data into media partners' analytics platforms. NBCUniversal and Paramount Global are the first to integrate the service, feeding real‑time performance insights for linear and streaming inventory....
Contio Launches to Transform Every Meeting Into a Decisive Moment That Accomplishes Great Things
Contio has launched MeetingOS, the world’s first Decision Acceleration Platform, to turn inefficient meetings into decisive, outcome‑driven sessions. Powered by the Contio Intelligence Engine, the platform automatically drafts agendas, surfaces real‑time insights, and generates detailed notes and action items. Three...
The State of Browsing in 2026: Why Digital Burnout Is Now a Marketing Problem… and Opportunity
Shift’s 2026 State of Browsing Report finds digital burnout now prevalent in browsers, with 62% of U.S. adults reporting recurring fatigue. Users juggle many tabs—one in five has 11+ open—and experience frequent attention loss, costing significant time. Marketers are implicated...
Adcom Transforms Communication Training with Its AI-Enabled Communication Labs
Adcom Designs, a Bay Area learning firm, launched AI‑Enabled Communication Labs that replace lecture‑based training with hands‑on, practice‑focused sessions. The labs integrate artificial intelligence from the start, offering customized workshops lasting two hours to two days for groups of ten...
OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industry’s Most Intelligent SSP
OpenX Technologies promoted three senior leaders—Andrew Goode to SVP of Strategy, Chris Hallenbeck to VP of Marketplace Quality, and Rich Calkins to VP of Product—to accelerate its AI‑driven, performance‑focused roadmap. The appointments leverage Goode’s agency and LLM expertise, Hallenbeck’s 25‑year...
StackAdapt Achieves EU–U.S. Data Privacy Framework Certification
StackAdapt announced it has earned certification under the EU‑U.S. Data Privacy Framework, the European Commission‑approved mechanism that legitimises transatlantic personal data flows. The certification confirms the platform’s GDPR‑aligned privacy program and eliminates the need for supplemental transfer tools such as...
Acoustic Launches Native Integrations with Leading Commerce Platforms
Acoustic announced native, bi‑directional integrations with Shopify, BigCommerce and WooCommerce inside its Acoustic Connect platform. The connectors deliver real‑time catalog, order and behavioral data sync, giving retailers a continuously updated view of each customer. Marketers can now trigger omnichannel journeys...
Dmr Advertising Chooses Pentaleap to Modernize Its Retail Media and Accelerate Growth
Retail media marketer dmr Advertising has selected Pentaleap as its technology partner to modernize its retail media operations for DocMorris. The transition began with a collaborative upgrade alongside the incumbent system, delivering immediate relevance and user‑experience improvements, before expanding to...
Drupal Reinvents Open Source Content Management with Launch of Drupal Cms 2.0 — New Visual Builder, AI and Templates Redefine...
Drupal Association unveiled Drupal CMS 2.0, the most significant upgrade in its 25‑year history. The new version adds Drupal Canvas, a visual drag‑and‑drop builder, and pre‑configured site templates that can be installed in under three minutes. Optional AI tools let...
MNTN’s Latest Innovation, QuickFrame AI, Scales Rapidly With New AI Video Features Including Consistent Characters, Products, and Locations Across Campaigns
MNTN unveiled major upgrades to its QuickFrame AI platform, enabling brands to generate professional TV and social video in minutes. The new release introduces reusable brand building blocks for products, characters, and locations, director‑level controls, an effects library, and an...
Incubeta Launches New Agentic AI Products to Help Brands Understand What Truly Drives Marketing Performance
Incubeta unveiled two agentic AI solutions—Creative Performance Index (CPI) and OutperformBI—to give marketers clearer insight into what truly drives campaign results. CPI analyzes granular creative elements such as branding, calls‑to‑action, and emotional cues, linking them directly to live performance data...
Purple Launches ‘Engage’: The All-in-One CRM and Email Platform to Help Venues Turn Visitors Into Regulars
Purple has unveiled Engage, an all‑in‑one CRM and email marketing platform that turns venue Wi‑Fi connections into a compliant customer database. The solution bundles data collection, segmentation and automated email campaigns in a hardware‑agnostic interface designed for small cafés to...
Kddi Selects the Digital Vending Machine® From Bango to Power Content Offering for Povo2.0 Pre-Paid Subscribers
KDDI, one of Japan’s largest telcos, has partnered with Bango to integrate the Digital Vending Machine (DVM) platform into its povo2.0 prepaid service. The DVM will let KDDI instantly bundle leading streaming subscriptions with mobile plans, giving prepaid customers a...