MarTech Series
MarTech Series - Marketing technology insights and industry trends
Commvault Extends Enterprise Resilience to Structured and AI Data with Real-Time Governance Controls
Commvault announced an expansion of its Cloud platform to include data security posture management for structured data and real‑time access governance, leveraging its recent acquisition of Satori. The new features automatically classify sensitive information, monitor usage of structured and vector databases, and integrate risk insights into cyber‑resilience workflows. By unifying visibility across unstructured, semi‑structured, and structured environments, the solution aims to reduce AI‑driven data leakage and streamline compliance remediation. The enhancements position Commvault as a broader provider of unified data protection and governance for hybrid‑cloud enterprises.
MediaScience Unveils Breakthrough AI “Ad Cloning” Technology That Enables Element-by-Element Creative Testing
MediaScience introduced Creative Twin, an AI‑powered tool that replicates ads element‑by‑element for precise testing. In a study with 812 U.S. respondents, participants could not distinguish AI‑generated copies from originals. The platform lets marketers modify individual components—such as talent, hair style,...
Adaptiva Introduces Aida, an Enterprise-Safe AI Advisor for Autonomous Endpoint Management
Adaptiva unveiled Aida, an enterprise‑safe AI advisor that lets IT and security teams query endpoint data in plain English and receive instant dashboards, charts, and risk insights. Designed for environments with hundreds of thousands of devices, Aida leverages Adaptiva’s autonomous...
BMC Advances Trusted AI Orchestration With New Control-M Capabilities
BMC announced AI‑enhanced capabilities for its Control‑M workload automation platform, adding agentic AI, an AI advisor called Jett, and new AI workflow creator tools. The updates enable automatic workflow design, failure prediction, and optimization across hybrid environments. Integrations with CrewAI,...
FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns
FreeWheel announced a direct integration with data‑partner Tunnl, adding more than 3,500 issue‑driven audience segments to its CTV buying platform. The partnership promises a roughly 90 percent match rate on premium CTV inventory, reducing waste and accelerating activation for political advertisers....
Neat Appoints Javed Khan as CEO to Lead AI Transformation
Neat announced Javed Khan as its new chief executive officer, positioning the video‑technology firm for an AI‑driven transformation. Khan arrives from Aptiv and Cisco, where he led intelligent edge and collaboration platforms, and will steer Neat’s global expansion and public‑market...
ActiveCampaign Is First to Launch AI that Acts, Not Just Answers at Spring Innovation Keynote
ActiveCampaign announced its first‑to‑market agent‑to‑user AI and AI personalization at the Spring 2026 Innovation Keynote. The new Active Intelligence continuously monitors campaign performance, flags issues, and proposes next‑best actions without manual prompts. Custom AI instructions let SMBs embed brand voice...
Teneo and Thoughtworks Launch New AI-Focused Joint Venture
Teneo and Thoughtworks have launched an AI‑focused joint venture to help CEOs and boards accelerate business transformation in the "AI and agentic" age. The partnership combines Teneo’s 1,800‑plus C‑suite advisors and global network with Thoughtworks’ 10,000 engineers and proprietary agentic...
Mindbreeze Introduces Insight Touchpoints and Journeys to Standardize Enterprise AI Workflows
Mindbreeze announced enhancements to its Insight Workplace platform, adding pre‑built, role‑specific AI applications called Insight Touchpoints and automated multi‑step workflows dubbed Insight Journeys. These tools embed governed, auditable AI directly into business processes, allowing enterprises to standardize and scale AI...
Escalated.io Releases Next Generation Software Update for Its Invalid Traffic Filtration Service
Escalated.io announced a next‑generation update to its invalid traffic filtration service, extending its JavaScript pixel and pre‑bid solutions. The upgrade accelerates detection, allowing many fraud types to be identified on the first impression rather than after accumulating data. Real‑time blocking...
Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH
impact.com has appointed Hakan Özal as Director of Sales for the DACH region, overseeing Germany, Austria and Switzerland. Özal will steer sales strategy toward enterprise advertisers that manage complex, cross‑channel partnership programs. The role emphasizes integrating affiliate, creator, referral and...
Bandicam Launches AI Feature to Transcribe Video to Text on Mac
Bandicam has added an AI‑powered Video‑to‑Text feature to its Mac screen‑recording app, letting users turn spoken audio into searchable transcripts, subtitles and MP4 text files in seconds. The tool supports more than twenty languages and offers five AI model presets,...
Tells.co Among First U.S. Platforms Approved for RCS Business Messaging
Tells.co has become one of the first U.S. platforms cleared to run Rich Communication Services (RCS) Business Messaging campaigns. RCS upgrades traditional SMS with high‑resolution images, branded sender IDs, interactive buttons, and swipeable product carousels, and its adoption is accelerating...
EPC Group Expands Power BI Copilot With Enterprise Multi-Model AI Architecture
EPC Group unveiled a six‑layer enterprise AI architecture that augments Microsoft Power BI Copilot with Azure OpenAI, Claude, Perplexity, Meta Llama, Mistral and other services. The framework adds native AI visuals, AutoML in Fabric dataflows, large‑language‑model and agentic AI integration, Cognitive...
Digna Reports 12-Month Enterprise Deployment Without Traditional Data Quality Rules
digna announced a twelve‑month enterprise data‑warehouse deployment that operated without any traditional, manually coded data‑quality rules, relying instead on AI‑driven anomaly detection. The platform replaced thousands of null checks, threshold controls, and custom SQL assertions with statistical learning models that...
Milestone Systems Redefines the Open Platform for an AI-Native Era
Milestone Systems unveiled the XProtect App Platform, a Linux‑based containerized layer that lets customers add AI, analytics and access‑control apps to their VMS without system restarts. The platform runs alongside existing XProtect installations, enabling zero‑downtime updates and rapid customization. Milestone...
Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Sprinklr has been named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer (VoC) platforms. The company highlighted its AI‑native, unified VoC solution that aggregates structured and unstructured signals across more than 30 social and digital...
MediaCo Appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. has appointed Neida Gotay as Vice President of Integrated Sales. Gotay will manage local and national sales in Orlando and Atlanta while driving multi‑platform revenue growth across Florida markets. She brings 18 years of media sales leadership...
NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur
NIQ Global Intelligence has launched a beta of AI‑powered analytical capabilities within its Ask Arthur module on the Discover platform. The new features guide users through end‑to‑end analysis, surfacing key drivers and generating decision‑ready narratives in minutes rather than weeks. Built...
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Fluent, Inc. announced a partnership with Squire, the all‑in‑one barbershop management platform, to extend its commerce‑media solutions into appointment‑based environments. The collaboration leverages Fluent’s experimentation framework and a Databricks‑backed data clean room that fuses Squire’s first‑party data with Fluent’s identity...
Synscribe Launches SEO AI Agent That Autonomously Executes SEO & GEO – Claims to Replace Traditional Agencies
Singapore‑based Synscribe unveiled a multi‑tenant AI agent built on the open‑source OpenClaw framework that autonomously handles end‑to‑end SEO and Generative Engine Optimization (GEO) tasks. The agent performs keyword research, creates landing pages, builds links and even drafts blog posts, reducing...
EverFast Fiber Networks Taps GOCare to Power Digital Transformation and Customer Engagement Strategy
EverFast Fiber Networks, a fast‑growing Kansas City broadband provider, has selected GOCare’s Digital Experience Platform to overhaul its customer communications. The rollout will add two‑way SMS, web chat, and social messaging while automating billing, appointment and service alerts. Integration with...
The Impact of Visual Media on Brand Authenticity in Digital Marketing Strategy by Actual SEO Media, Inc.
High-quality visual media has become the primary driver of brand authenticity, shaping how consumers judge professionalism and reliability within seconds of first contact. Consistent design elements—colors, typography, layout—across websites, ads, and social platforms reinforce trust and encourage deeper engagement. Conversely,...
Bluente Launches Open-Source MCP Server, Bringing Format-Preserving Document Translation Directly Into AI Workflows
Bluente has released an open‑source Model Context Protocol (MCP) server that lets AI agents translate documents while preserving original formatting. The server, available on GitHub under an MIT license, supports over 120 languages and a range of file types, from...
IPcook Launches Low-Cost Proxy Infrastructure to Reduce AI Data Collection Costs
IPcook has launched a low‑cost rotating proxy service aimed at AI developers and enterprises that need to scrape large volumes of web data for generative‑AI training. The offering starts at $0.50 per gigabyte, can handle up to 100,000 simultaneous requests,...
SiteCapture Launches SiteCaptureAI to Power a New Era of Field Service Efficiency
SiteCapture unveiled SiteCaptureAI, an AI‑driven platform that automates the analysis of photos, videos, and documentation collected by field service crews. The solution delivers real‑time alerts, automated quality‑control checks, and custom workflow creation, promising to cut quality‑control costs by up to...
Buildout Launches CRM, Completing the Industry’s First AI-Powered End-to-End Deal Engine for CRE
Buildout Inc. has launched Buildout CRM, the final component of its AI‑powered, end‑to‑end deal engine for commercial real‑estate brokerages. The new CRM integrates with the existing Buildout Suite, creating a single shared workflow and data layer that spans the entire...
IAB Tech Lab Announces CoMP Framework to Ensure LLMs Have Commercial Agreements with Publishers Before Content Crawling
The IAB Tech Lab released the Content Monetization Protocol (CoMP) Specification v1.0, a standardized framework that requires AI systems to secure commercial agreements with publishers before crawling content. The draft is open for public comment until April 9, 2026, inviting...
Spearfish Launches First Contextual Intelligence Platform for Contact Centers to Transform Customer Service From Cost Center to Competitive Weapon
Spearfish has launched the first AI‑first contextual intelligence platform designed for contact centers, aiming to turn customer service from a cost center into a competitive advantage. The solution analyzes real‑time conversations to extract winning behaviors from top agents and automatically...
Firstup Extends AI Suite with New Agentic Capabilities Across Its Intelligent Communication Platform
Firstup unveiled Firstup AI, an enterprise‑wide suite that adds agentic capabilities to its intelligent communication platform. The offering expands beyond generative assistance with AI Search, Content Creator, and Insights now live, while AI Actions and Audience Builder arrive later this...
Precisely and Matillion Partner to Accelerate Data Modernization and Agentic AI Readiness
Precisely announced an OEM partnership with Matillion to embed cloud‑native ETL capabilities into its Data Integrity Suite. The integration adds low‑code, scalable transformation and pipeline automation to Precisely’s existing data quality, governance, and enrichment services. By unifying extraction, transformation, and...
Global Trade at Your Fingertips: How Ecer.com Is Powering the Mobile Revolution in B2B
Ecer.com is spearheading the mobile B2B revolution by consolidating messaging, AI‑driven translation, and transaction tools into a single smartphone app. The platform enables real‑time negotiations, illustrated by a Spanish buyer finalising a deal with a Chinese supplier in under 24...
Deepdub New Voice AI Model, Phantom X 3.2 Brings Studio-Grade Dubbing and Ultra-Low Latency Voice Agents to Global Enterprises
Deepdub unveiled Phantom X 3.2, a new voice AI model that delivers studio‑grade dubbing and ultra‑low latency voice agents for global enterprises. The model supports zero‑shot voice cloning from as little as one second of audio, expanded emotion styles, and...
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
Intero Digital Releases Guide to Help Brands Measure Visibility in AI-Powered Search and Audit GEO Footprint
Intero Digital has launched a strategic guide that helps brands audit and improve their visibility in generative AI search platforms such as ChatGPT, Gemini, Perplexity and Copilot. The guide introduces a Generative Engine Optimization (GEO) footprint framework, detailing how often...
Picsart Unveils AI Playground, Providing Access to Over 90 AI Models Within One Unified Prompt
Picsart has launched AI Playground, a unified hub that bundles more than 90 AI models from 24 providers into a single prompt interface. The platform replaces the need for multiple, often idle, annual subscriptions that can exceed $3,300 by offering...
Whatfix Introduces AI Roleplay Training in Mirror, the only Platform Combining Adaptive AI Conversations with Real System Simulations
Whatfix has launched AI Roleplay training within its Mirror platform, merging adaptive AI‑driven conversations with high‑fidelity enterprise system simulations. The addition turns Mirror into an AI‑first training environment where customer‑facing teams can rehearse both dialogue and workflow without risk. Since...
Alteryx Accelerates Its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Alteryx announced it has crossed $1 billion in annual recurring revenue and now powers over 380 million automated workflows each year through its Alteryx One platform. The company positions the solution as an AI‑ready data foundation that delivers governed, repeatable workflows for...
Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure
Flowfinity Inc. launched Flowfinity Streams, an industrial remote‑monitoring platform tailored for utilities and municipalities. The solution merges IoT sensor data, work‑order management, compliance reporting, and a no‑code workflow engine into a single environment. In a pilot with a major U.S....
Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows
Revefi unveiled AI Observability and Agentic Observability, extending its platform to monitor enterprise LLM and AI‑agent deployments. The tools provide cost attribution, benchmarking, latency, failure‑rate tracking, and end‑to‑end traceability across OpenAI, Anthropic Claude, Google Gemini, and Vertex AI. Launched at...
KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion
KIVI CTV, a Latin‑American and U.S. ad‑tech firm, announced Felipe Cortelezzi as its new chief executive officer. The appointment comes as the company deepens its FAST (Free Ad‑Supported Streaming TV) footprint, leveraging exclusive partnerships with SOFA DGTL and a new...
Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
Equilar ExecAtlas announced a native Salesforce integration with SalesIntel, merging executive intelligence with AI‑verified buying‑committee contacts. The partnership automatically populates missing C‑suite profiles, enriches them with up to 95% accurate email and mobile data, and maps relationship pathways for warm...
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
CobbleStone Software Announces Major VISDOM AI Enhancements to Accelerate Contract Review and Collaboration
CobbleStone Software has rolled out major upgrades to its VISDOM AI platform, boosting document processing speed and embedding AI tools directly into its collaborative editor. The new preloading feature lets users drag‑and‑drop contracts for background OCR and analysis, eliminating long...
Blend Enters Mexico as a Strategic Client Market and Operational Center, Deepening Collaboration with AWS to Accelerate Enterprise AI Across...
Blend announced the launch of an expanded Mexico operation, establishing offices in Polanco and Guadalajara to serve as a strategic hub for enterprise AI transformation. The company aims to tap the high‑growth Mexican market and provide nearshore delivery for clients...
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
Guideline launched its Media Plan Management MCP Server, allowing agencies and advertisers to link any MCP‑compatible AI agent—such as Claude or ChatGPT—to its media planning platform. Built on the open Model Context Protocol, the server provides a plug‑and‑play, read‑only connection...
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
PulsePoint announced an integration that lets healthcare marketers activate its proprietary HCP audience segments directly on Reddit. The self‑serve capability joins PulsePoint’s broader omnichannel ecosystem, enabling coordinated campaigns across social, programmatic display, EHR, DOOH and more. Marketers gain NPI‑level measurement...
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
Comscore and Yahoo DSP have launched Proximic Political Audiences, a first‑to‑market solution that merges linear TV exposure data with Connected TV (CTV) targeting for political advertising. The partnership leverages Comscore’s local market measurement, Proximic’s activation platform, and Yahoo’s programmatic inventory...
Tata Elxsi Launches DevStudio.ai, a Multi-Agent, ASPICE-Aligned GenAI Platform to Accelerate Automotive Software Engineering
Global design firm Tata Elxsi unveiled DevStudio.ai, a generative‑AI platform built for the automotive software development lifecycle. The solution uses a multi‑agent architecture aligned with ASPICE standards and can run on cloud or air‑gapped on‑premise environments. Early deployments with OEMs...