MarTech Series
MarTech Series - Marketing technology insights and industry trends
UpKeep Launches Studio, an App Platform That Lets Maintenance Teams Build Their Own Software
UpKeep announced Studio, an app platform that lets maintenance and operations teams build, install, and run custom software inside their CMMS without writing code. The platform features an AI‑driven chat builder, a curated marketplace of 30+ ready‑made apps, and a concierge tier with dedicated engineers for complex solutions. UpKeep also launched a partner program, allowing vendors to develop and distribute apps to its 400,000‑strong user base across 60+ countries. The move targets the $700 billion maintenance sector, where spreadsheets still dominate workflow management.
Particular Audience Just Smashed Open the Blackbox of AI Search
Particular Audience unveiled Search Model A/B Testing, enabling retailers to directly compare AI relevance models that drive organic and sponsored search results. Building on its Adaptive Transformer Search (ATS) technology, which has cut zero-result queries to under 0.5%—far below the...
Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency
Orange 142, a Direct Digital Holdings division, unveiled Ignition+, an AI‑powered programmatic platform designed for Fortune 1,000 brands and large agencies. The solution consolidates activation, supply access, optimization and measurement into a single stack, promising greater transparency and a flat‑fee pricing...
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and...
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...
RecordPoint Expands AI Governance Capabilities with New MCP Server Integration
RecordPoint has launched its Model Context Protocol (MCP) Server, a standardized gateway that lets any AI agent securely access governed enterprise data. The server provides permissioned, auditable access to sources such as SharePoint, Google Drive, and file shares without custom...
Coforge Advances Data Cosmos, a Next-Gen AI-Enabled, Cloud-Native Data and Analytics Platform Designed to Accelerate Enterprise Transformation
Coforge has launched Data Cosmos, an AI‑enabled, cloud‑native data engineering and analytics platform designed to unify fragmented enterprise data. The solution is organized into five portfolios—Supernova, Nebula, Hypernova, Pulsar, and Quasar—that address modernization, governance, DataOps, and GenAI adoption across the...
Teramind Launches the First AI Governance Platform for the Agentic Enterprise
Teramind unveiled AI Governance, the first platform that extends enterprise‑grade oversight to every AI tool and autonomous agent used by employees, from ChatGPT to shadow AI. Internal research shows over 80% of workers use unsanctioned AI, with 49% hiding this...
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal
Melbourne‑based AI agency Enterprise Monkey announced it will move all internal AI operations, agents, and new product development from OpenAI to Anthropic’s Claude. The switch follows OpenAI’s introduction of advertising in ChatGPT and the company’s Pentagon contract, which the CEO...
Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature
Tagshop AI unveiled a major upgrade that integrates Kling 3.0, Seedance V1 Pro and 2.0 models, expanding its AI‑driven video ad creation suite. The enhancements deliver cinematic visual quality, faster multi‑variant generation, and a library of professionally designed templates for...
Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry
Emerald Intelligence has introduced Embedded Analytics, a new SaaS feature that provides real‑time, macro‑level dashboards for the licensed cannabis and hemp market. The initial release includes four interactive dashboards covering state sales, company leaderboards, product sales, and store status, all...
New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation
Klono Inc. launched Modio.ai, an AI media manager that unifies content creation, organization, and distribution. The platform offers 32 creation types spanning images, video, audio, avatars, and documents, automatically selecting the optimal AI model for each task. Modio also chains...
Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
Siteimprove announced three new AI agents—Conversational Analytics, PDF and Image Accessibility, and Keyword Intelligence—expanding its agentic content intelligence platform. The Conversational Analytics Agent lets non‑technical users query data and generate reports using natural language. The PDF/Image Accessibility Agent automatically validates...
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar launched pubOS, a unified Publisher Operating System that replaces fragmented ad‑tech stacks with a single, integrated platform. The solution combines Freestar’s proprietary monetization tools—including a custom Prebid wrapper and AI‑driven yield engine—with a marketplace of identity, compliance, and analytics...
Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement
Sinch unveiled Agentic Conversations, a suite that lets enterprises deploy AI agents across messaging, voice and email channels at scale. The platform offers an open, secure infrastructure that integrates with existing enterprise systems and supports both Sinch‑built and third‑party agents....
Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI
Latino‑founded startup Applevel announced a $40 million valuation after scaling its platform that syncs WhatsApp conversations into the GoHighLevel CRM and adds OpenAI‑driven response automation. The solution now serves over 4,500 active users in more than 36 countries and has recruited...
Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises
Ribbon Communications announced a strategic collaboration with Amazon Web Services to deliver a cloud‑native, secure voice communications suite on AWS Marketplace. The offering bundles Ribbon’s Session Border Controller, policy routing engine, and centralized management platform as containerized services optimized for...
Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents
Capxel has launched LLM‑LD, the first open standard that makes website content directly readable by large language model agents. The specification defines a .well‑known/llm‑index.json file, AI Discovery Page format, and three conformance levels to guide brands in structuring data for...
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a data‑focused consultancy at the AdTech‑MarTech crossroads, announced Tom Zawacki as its new chief executive officer. Zawacki arrives with more than three decades of experience in data, artificial intelligence and marketing technology, most recently serving as Chief Growth Officer...
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads
EnforceAuth announced a free tier of its AI Security Fabric, giving enterprises a vendor‑neutral platform to govern AI agents, automated workflows, and machine identities. The solution shifts from traditional access control to decision‑centric authorization, evaluating each action with full context...
RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound
RocketReach announced a strategic partnership with Autobound to embed the latter’s Signal Engine into its platform. The integration adds more than 400 real‑time company and contact signals—including job changes, SEC filings, and product launches—to RocketReach’s existing contact database. This signal‑driven...
ArisGlobal Launches XDI
ArisGlobal unveiled XDI, a Data Intelligence Cortex that federates fragmented life‑science data without centralizing it. The platform delivers continuous, explainable, decision‑grade intelligence across domains such as pharmacovigilance, benefit‑risk, and regulatory operations. XDI promises up to 80% reduction in compliance effort...
Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises
Scalo announced an expanded partnership with Databricks, joining its Consulting and Service Integration Partner Program to bolster its Data & AI practice. The collaboration enables enterprise clients to centralize data on a lakehouse foundation, streamline data flows, and deploy AI...
Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls
Infobip has teamed up with the European Space Agency to deliver asteroid impact alerts through its Voice API, replacing email notifications with instant phone calls. The integration enables ESA’s Meerkat Asteroid Guard to issue real‑time alerts 24/7, cutting response times...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
ECER.com Redefines the Future of Mobile B2B Commerce
ECER.com is transforming international B2B trade by turning smartphones into full‑service sourcing hubs. The platform adds instant mobile alerts, multilingual AI chat and live video, letting buyers respond to inquiries any time, as demonstrated by a Guangzhou firm that closed...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
AUI Acquires Quack AI, Developer of AI Customer Service Agent Technology
AUI, the creator of the neuro‑symbolic Apollo‑1 model, has acquired Quack AI, a startup that built trainable AI agents for customer service. The deal will double AUI’s R&D staff in Tel Aviv, adding Quack’s 15‑person team and its $7 million seed‑funded...
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
TQA Announces New Agentic-Focused Identity, Expanding Technology Partnerships With Microsoft and ServiceNow to Break the Enterprise AI Gridlock
TQA announced a rebrand and strategic shift toward Agentic AI, aiming to close the gap where 95% of AI projects stall before production. The company unveiled new technology practices with Microsoft—integrating Copilot, Power Platform, and Azure AI—and ServiceNow, focusing on...
Funnel Processes the World’s First Rent Payment Inside ChatGPT
Funnel, the AI‑driven CRM for multifamily operators, completed the world’s first rent payment inside ChatGPT in partnership with BH Management, which oversees over 93,000 units. The transaction leveraged Funnel’s existing Resident Portal workflows, requiring no new software integrations. This proof‑of‑concept...
Krikey AI Achieves SOC2 Compliance, Strengthening Security Assurance for Its Professional AI Animation Generator
Krikey AI announced it has earned SOC2 Type II certification and Amazon Web Services Nonprofit and Education competency badges, confirming its 3D animation generator meets rigorous security and operational standards. The certifications validate institutional‑grade data protection for enterprises, schools, and nonprofit...
Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce
Meet The People (MTP) has launched MTP Intelligence, a proprietary AI‑enabled platform that consolidates creative, media, commerce and analytics into a single environment for its ten agency brands. Powered by its own data firm RADaR Analytics, the platform orchestrates end‑to‑end...
KNOREX Launches Agentic AI-Ready Ads API to Power Cross-Channel Advertising Automation
KNOREX announced the launch of its agentic AI‑ready Ads API, a unified infrastructure layer designed to automate cross‑channel advertising workflows. The API, compatible with Amazon Ads MCP and the open Advertising Common Protocol, enables AI agents to manage campaigns on...
Enverus Launches Marketplace for Buying and Selling Minerals, Backed by Industry-Leading Data and Analytics
Enverus unveiled the Minerals Marketplace, a secure, fee‑free platform that directly connects buyers and sellers of mineral and non‑operated interests. Leveraging Enverus data on over 250,000 owners and about 85% of U.S. royalty revenue, the service offers real‑time cash‑flow and...
Krisp AI Note Taker Raises the Bar for Meetings by Expanding Its AI Meeting Suite With Accent Conversion
Krisp AI Note Taker expands its meeting suite by adding real-time accent conversion alongside its established noise cancellation. The voice‑AI platform now offers AI‑generated transcripts, summaries and action items while normalizing diverse accents, improving clarity for participants. To date, the...
New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
Clutch and Conductor’s 2026 State of Content Report shows content marketers are boosting investment as SEO expands into AI search. Eighty‑seven percent plan to increase budgets next year, and one‑quarter now write primarily for large language models. The survey of...
TopQuadrant Launches Enterprise Context Platform to Build Trusted AI
TopQuadrant unveiled TQ Data Foundation, an enterprise context platform designed to close the AI "context gap" that keeps many large firms in pilot mode. The solution layers knowledge‑graph technology over existing data assets, delivering unified models, reference terms, metadata, and...
Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
Spokenote unveiled the first video platform that combines automation speed with authentic, human‑focused interaction. The solution lets marketers generate personalized short‑form videos at infinite scale without manual editing or AI‑generated impersonations. Using modular components, each video adapts to viewer data,...
Bolt Data Announces Bolt Data Connect, Developed on the Servicenow AI Platform to Unify Equipment Data and Operational Workflows Across...
Bolt Data unveiled Bolt Data Connect, a solution built on the ServiceNow AI Platform that streams live IoT data from industrial equipment into enterprise workflows. The offering automates field service actions, predicts maintenance needs, and provides real‑time visibility across asset...