MarTech Series
MarTech Series - Marketing technology insights and industry trends
Fasturtle Rebrands as FT Media, Marking 25 Years of Growth and the Launch of a New Era in Marketing and...
Fasturtle has rebranded as FT Media, marking its 25‑year anniversary and a shift toward integrated digital marketing, sales automation, and CRM solutions. The new FT Media brand introduces DealRx, a proprietary CRM platform that unifies lead management and pipeline tracking for small and mid‑sized businesses. While expanding its service portfolio, the company maintains its core focus on SMBs, leveraging a track record of awards such as Inc. 5000 and AMA Spectrum. CEO Eric Olsen emphasizes that the rebrand reflects both the firm’s legacy and its future‑oriented growth strategy.
NAYEE Launches CountriesDB, a Developer-First Global Country Data Platform with Widgets and API
NAYEE LLC unveiled CountriesDB, a developer‑first platform delivering ISO 3166‑1 and ISO 3166‑2 compliant country and subdivision data via a modern API and embeddable widgets. The service includes framework‑agnostic widgets translated into more than 50 languages, allowing instant localization of geographic inputs....
AMIQ EDA Gives AI Agents Access to Essential Design and Verification Data
AMIQ EDA launched the Design and Verification Tools (DVT) MCP Server, a new product that exposes a compiled database of semiconductor design and verification data to AI agents. The server connects AI assistants to project‑specific context, supporting Verilog, SystemVerilog, VHDL...
Endee.io Open Sources Its High-Performance Vector Database for Scalable AI
Endee.io has launched Endee, an open‑source high‑performance vector database aimed at AI‑driven semantic search, retrieval‑augmented generation, and recommendation workloads. The platform promises high recall, sub‑millisecond latency, and markedly lower infrastructure costs by optimizing memory and compute usage. Endee is positioned...
Top Web Design Trends for Dallas Businesses in 2026: Blacksmith Agency Report
Blacksmith Agency, a Dallas‑based web design firm, released a 2026 research report identifying eight web‑design features that are driving higher engagement for local B2B, real‑estate, and finance brands. The study highlights that more than 65% of regional traffic comes from...
Bell Integration Expands AI Center of Excellence to Strengthen Enterprise AI Skills Development Across the UK
Bell Integration has expanded its AI Center of Excellence across the UK, adding a comprehensive Starburst Data & Analytics training suite to its portfolio. The new programs deliver hybrid, role‑specific AI and data engineering courses to enterprises in London, regional...
New Report Finds Communication Teams Unprepared for AI, Despite High Urgency and Organizational Pressure
A Breuklander Communications study reveals communication teams view AI as urgent (7.4/10) and valuable (8.1/10) but lack confidence, scoring only 4.2/10 in self‑assessment. Internal confidence gaps of four to nine points within the same team are identified as the greatest...
Terillium Launches Oracle AI Strategy Workshop to Help Organizations Turn AI Vision Into Business Value
Terillium has introduced an Oracle AI Strategy Workshop designed to help enterprises uncover, prioritize, and operationalize artificial‑intelligence use cases within Oracle Fusion Cloud Applications. The hands‑on engagement delivers a detailed AI Assessment Readout, outlining business value propositions, efficiency gains, cost‑reduction...
Digital Element Announces NAT Detector — Industry’s New Standard for Accurate IP Geolocation and Risk Intelligence
Digital Element launched NAT Detector, a new feature in its NetAcuity IP intelligence platform that identifies Network Address Translation (NAT) and Carrier‑Grade NAT connections. The tool flags shared‑IP environments, helping advertisers, security teams, DRM providers, and fintech firms interpret IP...
UserTesting Unveils UserTesting for Figma, Embedding AI-Powered Customer Insights Directly Into Design Workflows
UserTesting announced a new Figma plugin that lets designers generate AI‑driven test plans and launch live user tests directly from their prototypes. The tool creates complete scripts—including tasks, instructions, and follow‑up questions—in under a minute and streams success metrics, behavioral...
PubMatic Expands Commercial Leadership Team to Accelerate Buy-Side and Publisher Growth
PubMatic announced a major expansion of its commercial leadership, appointing Joseph Dressler as SVP of Advertiser Solutions (Brands) and Bill McLaughlin as SVP of Advertiser Solutions (Agencies). The new team will accelerate adoption of PubMatic’s AI‑driven AgenticOS and Agentic Accelerator...
MetaRouter Strengthens Executive Leadership Team to Accelerate Global Growth in AI-Ready Marketing and Commerce Infrastructure
MetaRouter announced three senior executive hires—Ana Laura Zain as chief marketing officer, Jason Bagg as chief financial officer, and Jon Flugstad as chief business officer—to strengthen its leadership as it scales a privacy‑first, AI‑ready data orchestration platform. The appointments bring...
TikTok Partners with Fluency to Grow Its New Automotive Ads Category
TikTok has teamed with Fluency to embed its new automotive ad category into Fluency’s Digital Advertising Operating System. The integration lets agencies and brands launch, manage, and optimize TikTok automotive ads—such as Product Cards and Multi‑link Carousels—directly from a single...
Qlik Joins Snowflake & Industry Leaders to Support Data and AI Interoperability Across the Ecosystem Through the Open Semantic Interchange
Qlik announced its participation in the Open Semantic Interchange (OSI), an open‑source effort led by Snowflake to create a vendor‑neutral specification for semantic metadata. OSI aims to harmonize data definitions across business intelligence, data engineering, and AI tools, reducing metric...
Calabrio’s “Voice of the Agent” Report Finds the Modern Contact Center Balancing Empathy and AI in a Time of Transition
Calabrio’s 2025 "Voice of the Agent" report, based on over 500 contact‑center professionals in Europe and North America, shows the industry is shifting toward a blend of human empathy and AI‑driven tools. Agents report higher pride and purpose, with 75%...
HeyMarvin Launches Industry’s First Agentic AI Search for Customer Research
HeyMarvin unveiled Agentic Ask AI, the first enterprise‑level, multi‑agent search platform for customer research. The system deploys specialized discovery, analysis, validation, citation, and synthesis agents that autonomously break down queries, cross‑check evidence, and surface insight‑backed answers from millions of data...
Plotly Challenges Legacy BI Tools with the New AI-Powered Plotly Studio
Plotly unveiled Plotly Studio, an AI‑native analytics platform that merges traditional BI with Python development. The tool can connect to any Python‑accessible data source, including Snowflake, Databricks and BigQuery, and generate interactive, production‑grade dashboards in under a minute. AI agents...
GRIN Opens Instant, Self-Serve Access to Its Creator Marketing Platform
GRIN, a leading creator management platform, introduced instant, self‑serve access with month‑to‑month pricing, eliminating demos, contracts, and long‑term commitments. The new offering includes a 30‑day free trial and credit‑card billing, allowing brands of any size to launch and scale creator...
Afiniti Introduces Outcome Orchestration, Defining a New Standard for Enterprise AI
Afiniti announced Outcome Orchestration, a new enterprise‑AI category designed to unify and steer contact‑center data, intelligence, and decision‑making toward measurable business outcomes. The solution sits alongside existing tools, acting as an overarching intelligence layer rather than replacing infrastructure. Built on...
Sigma Launches New Process Effectiveness Solution with Snowflake to Power AI-Driven Energy Operations
Sigma Computing has teamed with Snowflake to launch an end‑to‑end data platform for the energy sector, targeting the Overall Process Effectiveness paradox. The joint solution unifies IT, OT and IoT data, allowing oil, gas, power and utility firms to align...
TELUS and RingCentral Expand Business Connect With AI-Powered Features for Canadian Businesses
TELUS and RingCentral are expanding their partnership to embed RingCentral’s AI suite into TELUS Business Connect, a cloud‑based communications platform for Canadian businesses. The integration adds AI Assistant, AI Receptionist, AI Insights, AI Chat, and AI Contact Centre capabilities, automating...
MGID and Marfeel Mark One Year of Partnership, Enhancing Real-Time Monitoring of Editorial Performance for Publishers
MGID celebrates the one‑year anniversary of its partnership with Marfeel, embedding Marfeel’s advanced analytics into the MGID+ suite. The integration delivers real‑time and historical content performance data, revenue analytics, and audience insights across all publisher sites. By combining content metrics...
AirOps Launches Page360, the First Unified Content Performance Layer for the AI Search Era
AirOps unveiled Page360, a unified data layer that brings together SEO metrics, web analytics, and AI search signals into a single real‑time dashboard. The platform lets marketers see how content performs across Google Search, AI assistants like ChatGPT, and engagement...
Ecer.com: Driving Foreign Trade Into the Era of ‘Mobile Transactions’
Ecer.com’s mobile marketplace is reshaping cross‑border B2B trade by enabling end‑to‑end transactions on smartphones. Guangzhou Dinghao Furniture reduced a week‑long order cycle to a single call, leveraging instant messaging, real‑time video and 360° factory tours. Platform data shows response times...
Conquer Launches Voice Plus, A Mobile-First Field Sales App That Eliminates Manual Work
Conquer has introduced Voice Plus, a mobile‑first app that lets field sales reps capture calls, meetings and notes in under 30 seconds, removing the need for end‑of‑day CRM admin. The solution is built natively within Salesforce, syncing activity instantly to...
New Relic Data Report Reveals Clear Link Between AIOps Usage and Increased Engineer Productivity
New Relic’s 2026 AI Impact Report, based on 6.6 million users in 2025, shows that engineers leveraging the platform’s generative AI and AIOps features ship code 80% more frequently than peers without AI. AI‑strengthened observability cuts alert noise by 27% and...
Atrium Launches AIR, Its New Innovation Lab and Product Incubator, and Unveils ZephyrIQ, a Conversational AI Platform for On-Demand Workforce...
Global talent solutions provider Atrium announced the creation of Atrium Innovation & Research (AIR), a dedicated technology lab and product incubator. AIR’s first offering, ZephyrIQ, is a conversational AI platform that delivers instant, on‑demand insights from complex extended workforce data....
Why the Brain Rejects Ads Marketers Love
The article presents a five‑question framework—attention, memory, choice, trust, and emotion—derived from cognitive psychology to evaluate ad effectiveness. It shows how inattentional blindness, the serial‑position effect, choice overload, thin‑slicing, and emotional resonance shape a viewer’s split‑second decisions. Practical tips include...
75% of Visitors Will Switch to a Competitor When a Website Feels Unsafe, Liferay Survey Finds
Liferay’s 2026 Broken Trust Report, based on a survey of 1,000 U.S. adults, finds that 75% of users will abandon a website they perceive as unsafe and often turn to a competitor. A single “off” moment erodes trust for 61%...
Amaze Announces Expanded Partnership with Contend to Scale the Next Generation of Creator-Led Commerce
Amaze Holdings announced an expanded strategic partnership with Contend, elevating the studio from advisor to fully integrated partner. The collaboration will combine Contend’s storytelling expertise with Amaze’s global commerce platform to deliver end‑to‑end creator‑led product launches. Throughout 2026 the duo...
RainFocus Introduces RainFocus Nexus, a Secure, Cloud-Agnostic System of Specialized AI Agents to Act As Teammates to Event Marketers
RainFocus unveiled Nexus, an AI‑driven collaboration layer that turns its event marketing platform into a team of specialized agents. The system introduces an orchestration layer, a context layer, and a unified system of record, enabling agents to automate configuration, guide...
Comscore 2026 State of Programmatic Report: CTV and Audio Expected to Drive Growth With Cross-Channel Performance Measurement Critical to Smarter...
Proximic by Comscore’s 2026 State of Programmatic Report shows 58% of media buyers will boost programmatic spend next year, with CTV and audio emerging as the sole channels slated for budget growth. CTV is projected to command 26% of media...
FADEL Unveils FADEL AIVA™, Its AI Technology for Brand Compliance and Licensing Operations
FADEL introduced FADEL AIVA™, an AI platform that unifies generative, analytical, and predictive capabilities to automate brand compliance and licensing workflows. The solution embeds purpose‑built AI agents—such as a Reviewer Agent for product approvals and a Contract Ingestion Agent for...
SutiCLM Redefines Contract Management With AI-Powered Automation and Intelligence
SutiSoft launched SutiCLM, an AI‑driven contract lifecycle management platform that automates drafting, negotiation, approval, and storage. The solution uses generative summarization, clause suggestions, risk detection, and conversational AI to cut cycle times and lower compliance risk. Executives claim the tool...
CrafterCMS Announces New Cursor AI Skill That Accelerates Digital Experience Development
CrafterCMS unveiled a new Cursor AI skill that instantly converts static HTML design templates into fully managed headless CMS projects. The open‑source tool, available via the CrafterCMS Marketplace and GitHub, automates markup restructuring, content model creation, and Git‑based workflow setup....
Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences
Vistaprint has chosen Fivetran to automate data movement from its core systems into Snowflake and to push governed first‑party data back into marketing and customer‑engagement tools via reverse ETL. The partnership supports Vistaprint’s cloud‑first, data‑mesh architecture, enabling real‑time personalization, more...
New Independent Study: 80% of Enterprises Plan to Increase DAM Investment as AI and Content Orchestration Reshape Digital Operations
A Forrester Consulting study commissioned by Orange Logic finds that 80% of enterprises will increase Digital Asset Management (DAM) investment over the next two years. The research frames DAM as a strategic orchestration layer rather than a passive repository, linking...
CallFinder Unveils Targeted Microlearning Video Training for Contact Center Teams Through Collaboration with BenchmarkPortal
CallFinder, an automated quality‑assurance and coaching platform for contact centers, announced a collaboration with BenchmarkPortal to deliver BenchmarkPortal’s Learning Channel+ microlearning video library to its clients. Learning Channel+ provides a subscription‑based catalog of more than 50 short, five‑minute videos designed...
Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
Vertafore Expands AI Capabilities in Surefyre to Save Hours During Program Submissions
Vertafore has added AI-driven PDF‑to‑web form automation to its Surefyre platform, enabling program administrators to transform PDF submission forms into digital applications with a single click. The feature reduces the manual effort of creating web forms from up to four...
Salt Security Expands “Universal Visibility” With Specialized API Security for Databricks and Rapid Edge Support for Netlify
Salt Security announced two strategic integrations that broaden its Universal Visibility platform: the Salt Databricks Connector and the Salt Netlify Collector. The Databricks connector provides dedicated API‑security discovery for the Agentic AI Action Layer, mapping AI agents’ API calls and...
Neusoft and Cerence AI Sign Strategic Cooperation Agreement to Deliver an AI-Powered Automotive Cockpit Platform
Neusoft and Cerence AI have signed an MOU to co‑develop a large‑language‑model‑driven voice platform for automotive cockpits. The collaboration will embed Cerence AI’s conversational and generative AI capabilities into Neusoft’s NAGIC intelligent cockpit software. Together they will deliver pre‑integrated, scenario‑focused...
Protiviti Awarded Microsoft Frontier Partner Badge, Recognizing Leadership in AI-First Solutions
Protiviti has been awarded the Microsoft Frontier Partner badge, highlighting its leadership in AI‑first solutions across Microsoft’s cloud portfolio. The recognition underscores the firm’s ability to blend AI agents with human expertise to deliver measurable ROI and secure, compliant outcomes....
Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs
Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...
GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services
GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....
3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables
Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms
Syntax has launched the Construction Toolkit for SAP Solutions, a suite of four purpose‑built applications that embed construction‑specific workflows directly into SAP Cloud ERP. The toolkit includes change order management, forecasting, mobile field data capture, and progress billing, aiming to...
Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale
Transparent Partners unveiled Agent Studio, a secure AI‑powered platform that hosts agents and converts transformation deliverables into an always‑on, searchable knowledge base. The first deployment, Transparent Project Agent, enables natural‑language queries that surface insights from past projects without digging through...
Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI
Kyndryl announced a new Clean Field SAP modernization approach powered by agentic AI, developed with Nova Intelligence. The method automates code customization and remediation during ECC‑to‑S/4HANA migrations, delivering a clean core and faster, lower‑cost transformations. It integrates SAP Business Data...
Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey
AI-driven answer engines are reshaping the early stages of the customer journey, prompting brands to seek visibility into how these systems represent them. Netrush, an ecommerce growth agency, announced a strategic partnership with IQRush, a Generative Search Optimization and Answer...