MarTech Series
MarTech Series - Marketing technology insights and industry trends
FourKites Launches Loft: AI Platform to Orchestrate Enterprise Systems with Real-World Intelligence
FourKites introduced Loft, an AI orchestration platform that lets enterprises automate workflows across any system using its Sophie AI developer agent. Sophie converts natural‑language operational requirements into production‑ready automations in days, cutting traditional deployment cycles from months. Loft uniquely blends internal ERP, TMS, CRM data with real‑time external intelligence from FourKites' Intelligent Network, which tracks over 500,000 trading partners and millions of daily events. The platform also records decision logic through Agent Operating Procedures, enabling reusable, auditable workflows.
Instinctools Adds Palantir Foundry and AIP to Its Enterprise Data and AI Portfolio
Instinctools announced the addition of Palantir Foundry and Palantir AIP to its enterprise data and AI portfolio. The integration gives clients a unified data operating system with built‑in governance, lineage, and integration capabilities. Palantir AIP layers large‑language‑model‑driven agent workflows on...
Cineverse Launches Matchpoint® Creative Labs, Leveraging Generative AI to Enable Creative Services for FAST and Ad-Supported Streaming Services
Cineverse has unveiled Matchpoint® Creative Labs, an in‑house agency that delivers motion‑first video advertising for connected TV, FAST and ad‑supported streaming services. The unit blends traditional creative processes with generative AI to produce native‑looking ads, channel IDs and branding assets...
Datarails Launches Spend Control to Give CFOs Full Visibility on Contracts and Eliminate Zombie Subscriptions
Datarails unveiled Spend Control, an AI‑powered spend‑management platform that uniquely integrates with enterprise resource planning (ERP) systems. The tool creates a centralized contract hub, automatically extracts key terms, benchmarks market alternatives and drafts renewal requests. By flagging duplicate tools and...
ZeroToOne.AI and Horizon Media Announce AI Partnership to Power Predictive Behavioral Intelligence Within HorizonOS
ZeroToOne.AI and Horizon Media have forged an enterprise partnership to embed ZeroToOne’s proprietary Large Behavioral Model into HorizonOS, the open operating system powering Horizon’s Blu AI‑native marketing intelligence platform. The model claims over 85% accuracy in forecasting real‑world consumer actions,...
Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs
Enterprise SaaS firm Loyyal unveiled Perxi AI, the first AI‑driven loyalty agent that operates entirely within WhatsApp. The solution lets small and medium businesses launch and manage branded loyalty programs instantly at zero cost, eliminating traditional software, staffing, and app‑installation...
IPcook Empowers AI Training Data Acquisition with High-Performance Residential Proxies
IPcook has launched a high‑performance residential proxy service aimed at AI developers needing large, diverse training datasets. The platform delivers over 55 million IPs in 185 locations, with response times under 0.5 seconds and bulk pricing as low as $0.5 per gigabyte....
Rankpage Introduces Expanded AI-Driven SEO Offerings to Support Businesses of All Sizes Across Malaysia
Rankpage, a Malaysia‑based AI‑driven SEO agency, announced an expanded suite of AI‑powered search optimization services. The rollout includes a fortified Search Dominance Framework—featuring SERP‑Dominating Technology, Global AI Connectivity Backlink, and a Satellite Ecosystem—and tiered packages priced from RM1,500 to over...
Beyond Model Benchmarks: Algolia CTO Xavier Grand Joins AI Day France 2026 Panel on Algolia’s Role in the GenAI UX...
Algolia announced that Chief Technology Officer Xavier Grand will speak at AI Day 2026 in Paris, joining leading French tech figures for a panel on the GenAI UX revolution. The event, hosted at Station F by France Digitale, will attract roughly...
The Future of Immersive Media: Volumetric Video Market Explodes as AR/VR and Metaverse Demand Surge Globally
The volumetric video market is experiencing rapid expansion, driven by accelerating AR/VR adoption, AI‑enhanced compression, and surging metaverse demand. Software solutions dominate, with rendering, compression, and playback technologies seeing the strongest growth. North America leads the market, supported by early...
Novi AI Launches Independent AI Creation Studio Following Brand Upgrade
Novi AI has launched an independent website, rebranding itself as a standalone AI Creation Studio for images, videos, and multimodal content. The platform consolidates leading AI models—including Veo 3.1, Sora 2, Kling, Nano Banana, and Seedream—into a single workflow, simplifying...
HitPaw API Is Integrated by Comfy for Professional Image and Video Enhancement to Global Creators
HitPaw, an AI visual‑enhancement provider, announced its integration with Comfy, a global content‑creation platform. The partnership embeds HitPaw’s Image and Video Enhancer APIs directly into Comfy’s workflow, offering creators one‑click super‑resolution, denoising, and generative restoration for photos and frame‑aware video...
TokTak Launches New Video Editing Feature to Enhance AI-Powered Content Automation
TokTak, the AI‑driven social‑media content platform, has added a Video Editing feature that lets users modify transitions, captions, images, and background music in AI‑generated short‑form videos. The tool provides real‑time previews and scene‑by‑scene editing, enabling creators to fine‑tune each element...
How Knowband Is Driving Innovation Across the Global eCommerce Platform Ecosystem with Generative AI
Knowband, a long‑time eCommerce solutions provider, has launched two generative‑AI plugins for PrestaShop and OpenCart. The AI Chatbot module delivers real‑time, multilingual support by pulling live catalog and order data, while the LLMs.txt Generator automatically creates structured files that feed...
Xtm Launches Intelligent Post-Editing to Bring Ai-Driven Review Automation to Enterprise Localisation
XTM International has introduced Intelligent Post‑Editing, an AI‑driven feature that automates routine review and correction of translated content within XTM Cloud. Leveraging large language models, the tool applies context‑aware edits for terminology, formality, gender neutrality, and locale‑specific rules while keeping...
Reach Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual...
Reach PLC announced it will deploy Taboola’s DeeperDive, a generative‑AI answer engine, across its flagship titles such as Express and Daily Star. DeeperDive lives directly on publisher sites, pulling from each outlet’s own editorial archive to deliver instant, conversational answers...
BFJ Digital Details Strategic Criteria for Choosing the Right CRM to Optimise Customer Sales
BFJ Digital, a Brisbane‑based digital marketing consultancy, published a strategic analysis outlining the essential criteria for selecting a Customer Relationship Management (CRM) system. The report categorises leading platforms—HubSpot, Salesforce Essentials, Zoho, Microsoft Dynamics, and enterprise solutions like SAP and Oracle—by...
Gallea Ai Joins IBM Partner Plus as an IBM Business Partner to Deliver Enterprise Grade AI and Hybrid Cloud Capabilities...
Gallea Ai has joined IBM Partner Plus, earning IBM Business Partner status to deliver enterprise‑grade AI and hybrid cloud solutions to small and mid‑sized businesses across North America and the United Kingdom. The partnership grants Gallea Ai access to IBM’s...
Mrge Releases New Industry Report “State of Commerce Advertising 1/2026”
mrge released its semi‑annual “State of Commerce Advertising 1/2026” report, highlighting a market shift from pure traffic provision to trusted authority. The study finds consumers increasingly rely on AI‑summarised results, making “zero‑click discovery” a critical factor. Only 11.3% of companies...
Qlik Connect 2026 Expands Keynote Program as Enterprises Prepare for the Next Wave of AI
Qlik announced an expanded keynote program for Qlik Connect 2026, scheduled for April 13‑15 in Kissimmee, Florida. The lineup now features AI commentator Jason Del Rey and AI ethics expert Dr. Rumman Chowdhury alongside Qlik’s chief strategy officer. The event will focus...
Qubika Launches QBricks, Built on Databricks: An Enterprise Accelerator for AI Agent Development
Qubika has launched QBricks, a Built on Databricks enterprise accelerator that streamlines the creation, testing, and deployment of AI agents at scale. The platform offers a centralized lifecycle hub with native data integration, pre‑built agent templates, and end‑to‑end observability. It...
Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams
Kentico announced the AIRA Agentic Marketing Suite, expanding its AI‑powered Xperience platform. The suite introduces specialized AI agents, starting with a Content Strategist, that automate tasks across the marketing lifecycle. Built directly into the platform, the agents eliminate the need...
Zyxel Communications to Unveil New AI-Powered Management Solution, Wi-Fi 8 and 50G Fiber at MWC 2026
Zyxel Communications will unveil its AI‑powered management platform Zyxel One, preview Wi‑Fi 8, and showcase 50 G fiber solutions at Mobile World Congress 2026 in Barcelona. The Wi‑Fi 8 demo highlights ultra‑low latency for real‑time and IoT use cases, while the NeoX 50 G...
Ecer.com Drives Cross-Border B2B Into the Mobile-First Era
Cross‑border B2B sourcing has become overwhelmingly mobile, with over 70 % of inquiries now made on smartphones or tablets. Ecer.com, an early mobile‑first marketplace, has built a comprehensive trade ecosystem that combines real‑time messaging, AI translation, and immersive VR/3D tools. These...
Four Tatari Clients to Air Commercials During NBC’s Super Bowl LX Broadcast, Underscoring Its Role as the Go-To Partner for...
Tatari announced that four of its clients—Ro, Manscaped, Tecovas and Life360—will run commercials during NBC’s Super Bowl LX, marking the highest number of advertisers the platform has placed in a single game. The company secured two streaming‑only placements on Peacock,...
Level AI Featured as Pioneering on the CMP Research Prism for Both Automated QA/QM and Customer Analytics: Showcasing Capability in...
Level AI has been placed on the CMP Research Prism as a Pioneering provider for both Automated Quality Assurance/Quality Management (QA/QM) and Customer Analytics. The Prism evaluated 22 QA/QM solutions and 19 analytics platforms, sorting vendors into five tiers based...
Luciq Expands Agentic Mobile Observability With a Full Lifecycle Agentic Loop
Luciq has expanded its Agentic Mobile Observability platform to cover the full mobile app lifecycle, adding a coordinated four‑agent loop that detects, triages, resolves, and guards releases. The new Agentic Instrumentation lets teams instrument apps in under 10 minutes, while...
EClerx Recognized as a Gold-Level Adobe Solution Partner
eClerx Services Ltd has been named a Gold‑level Adobe Solution Partner for the Americas, joining an elite tier of certified providers. The designation reflects the firm’s mature Adobe practice, AI‑driven capabilities, and a workforce of more than 1,500 specialists. eClerx...
Podcastle Rebrands as Async, Launching a Unified AI Platform for Creators and Developers
Podcastle rebranded to Async, unifying audio, video, and code tools under a single AI platform. Backed by Andrew Ng’s AI Fund and other investors, the company has raised $23.5 million to expand its agentic models that automate repetitive creation tasks. Async...
Krikey AI Launches Advanced 3D Video Editor Tools to Revolutionize Marketing Videos for Business
Krikey AI unveiled an enhanced 3D video editor tailored for marketing teams, enabling brands to produce cinematic‑quality promotional videos in minutes. The platform offers customizable characters, immersive environments, and templates that align with Gen Z graphic design trends. By automating...
Artlist Debuts Its Big Game Ad Made In-House in Five Days Using AI
Artlist, an AI video‑creation platform, launched a Super Bowl‑level commercial that it conceived, produced, and delivered entirely in‑house within five days using its own AI tools. The spot parodies other 2026 Big Game ads and showcases broadcast‑quality results typically requiring...
Mobile App Development Cost to Decrease in 2026
Mobile app development costs are projected to decline sharply by 2026 as AI‑powered coding, automated testing, and rapid application development tools streamline the build process. Cross‑platform frameworks and reusable components further compress timelines, enabling startups and small businesses to launch...
DeepAI Is Partnering with Truthscan to Provide AI Image Detection to DeepAI Users
DeepAI announced a partnership with TruthScan to embed AI‑image detection directly into its platform. The integration lets users upload any picture and receive a verification result within seconds, flagging AI‑generated content. TruthScan’s proprietary algorithms analyze digital fingerprints, texture inconsistencies, lighting...
AgentRush Launches as a Curated Directory for AI Agents
AgentRush launched a curated directory for AI agents, aiming to solve the discovery and trust challenges that have emerged as the market floods with new agents. While AI agents promise end‑to‑end automation across SEO, content, support and internal ops, users...
Asia-Pacific Loyalty Awards Reveal Surge in Innovation
The 2026 Asia Pacific Loyalty Awards announced a 50% jump in entries, underscoring loyalty’s rising strategic weight across the region. Eighteen categories, from Best Overall Program to Best Use of AI, showcase innovations from retailers, banks, travel and telecom giants....
Innovative Solutions Launches DarcyIQ MCP Studio to Streamline Operations by Connecting AI Agents with Critical Business Systems
Innovative Solutions unveiled DarcyIQ MCP Studio, a new feature that lets businesses link AI agents to core systems in minutes via Model Context Protocol integrations. The tool eliminates months‑long development cycles and six‑figure integration costs, delivering production‑ready connections for a...
Teradata Brings Enterprise-Grade AI Agents to Google Cloud Marketplace
Teradata announced that its enterprise‑grade Data Analyst AI agent is now available on Google Cloud Marketplace. The agent runs directly in Google Cloud, eliminating costly data movement while delivering multi‑turn conversational analytics and real‑time insights. Built on Teradata’s Model Context...
The Enterprise AI Reality Check: High Ambitions Meet Operational Barriers
Celonis’ 2026 Process Optimization Report shows 85% of enterprises aim to become agentic AI organizations within three years, yet 76% admit their current processes impede progress. The study of 1,600 leaders highlights that while 90% are experimenting with multi‑agent systems,...
RingCentral Recognized as a Top Provider in Metrigy’s 2025 MetriStar UCaaS Report
RingCentral has been named a Top Provider in Metrigy’s 2025 MetriStar UCaaS Report, one of only three vendors to achieve this distinction. The company earned the highest overall customer sentiment score and outperformed peers in voice quality, security, value, analytics,...
New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
Intuit Mailchimp’s new “Art of the Opt‑In” report reveals that most marketers misjudge consumer willingness to share data, leading to low‑quality email and SMS lists. Only a third of marketers rate their lists as very high quality, and merely 8%...
Repario Launches New Brand, Website, Services, Technologies and Educational Content
Repario, an agile legal services firm, unveiled a refreshed brand, new website, and expanded service portfolio that stress human‑powered collaboration. The rollout introduces Infrastructure as a Service, Managed and Advisory offerings, plus two proprietary tech tools—Pulse Portal for Relativity management...
BPX Optimizes Resource Utilization with WalkMe’s Software Usage Analytics and Process Intelligence
BPX, a global process‑consulting firm, has integrated WalkMe’s Software Usage Analytics and Process Intelligence into its service portfolio. The platform provides real‑time visibility into how employees interact with enterprise applications, exposing usage patterns and workflow bottlenecks. Leveraging these insights, BPX...
ID.me Appoints Former State Executive and Government Modernization Leader Mitch Melis as Field CTO, Public Sector
ID.me announced the appointment of Mitch Melis as Field Chief Technology Officer for the public sector. Melis will act as a trusted advisor to government agencies, helping them scale digital identity solutions while meeting compliance and fraud‑prevention requirements. He brings...
Prolisto Officially Launches Prolisto Lite, a Free AI-Powered Web App for Creating eBay Listings From Product Photos
Prolisto has launched Prolisto Lite, a free AI‑powered web app that creates eBay listings from a single product photo. The Image‑to‑Listing engine generates a search‑optimized title, detailed description and item specifics without relying on barcodes or catalog data. It supports...
Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results
Catalyst IQ introduced an AI‑focused SEO, AEO and GEO platform at the NADA convention, targeting automotive dealers. The solution uses real‑time market intelligence to match keywords with actual inventory and local demand, updating content as AI‑driven search trends evolve. Powered...
Fitch Solutions Delivers AI-Ready Credit Data on Snowflake Marketplace
Fitch Solutions has partnered with Snowflake to list its credit intelligence and loan‑level performance datasets on the Snowflake Marketplace. The initial offering includes Fitch Ratings data and dv01 benchmarks for U.S. auto, consumer unsecured, and non‑agency RMBS sectors, with more...
Similarweb and Bloomberg Expand Data Available on the Bloomberg Terminal
Similarweb’s premium digital performance metrics are now embedded in Bloomberg Terminal’s Alternative Data Analytics Platform (ALTD ). Bloomberg selected Similarweb as its premium alternative data provider, delivering near‑real‑time signals such as unique visitors, average visit duration, bounce rate and page...
ParaScript® Launches Professional Services Division
ParaScript, an AI‑driven document processing firm, announced the creation of a Professional Services division dedicated to guiding customers through deployment, integration, and optimization of its technology. The unit targets data‑intensive sectors such as financial services and BPO, offering implementation management,...
Samsung Ads Expands Integration with Amazon DSP Into Europe
Samsung Ads announced that its premium Samsung TV Plus inventory is now available to marketers through Amazon DSP across Europe, extending the existing U.S. and Canada integration. Samsung TV Plus, the free ad‑supported streaming service on Samsung Smart TVs, serves...
Hey Papi Promotions Launches AI Marketing Services to Help Businesses and Organizations Get Discovered on AI Platforms
Hey Papi Promotions, an award‑winning Christian digital agency, announced AI Marketing Services designed to make businesses, churches, nonprofits and event organizers discoverable on AI chatbot platforms such as ChatGPT, Google Gemini and Microsoft Copilot. The offering blends ethical, values‑driven marketing...