MarTech Series
MarTech Series - Marketing technology insights and industry trends
Otter.ai Evolves From AI Notetaker to Create $100B Enterprise Conversational Knowledge Engine Market
Otter.ai unveiled its Conversational Knowledge Engine, a platform that transforms meeting transcripts into a searchable, structured knowledge graph and powers automated, agentic workflows across enterprises. The launch adds AI Chat with private, contextual assistance, new integrations with tools like Gmail, Notion, Jira and Salesforce, and a desktop app that records any audio conversation. Otter claims the engine opens a new market exceeding $100 billion, far larger than the current $23 billion conversation‑intelligence space. The company says its existing Fortune 500 and Forbes Cloud 100 customers will immediately benefit from years of accumulated conversation data.
LogicMonitor Defines the Autonomous IT Era with AI That Sees, Reasons, and Acts
LogicMonitor unveiled a major expansion of its Autonomous IT platform, integrating Catchpoint’s digital‑experience and Internet performance data to deliver end‑to‑end visibility across infrastructure, SaaS, and user experience. The platform’s AI now moves beyond alert summarization, reasoning across telemetry, topology and...
Q4 Launches AI-Native CRM, Transforming How Investor Relationships Are Managed
Q4 Inc. unveiled an AI‑native CRM built into its investor relations platform, leveraging its Q AI agent to automate meeting logging, generate briefing books, and answer natural‑language queries. The new features include Outlook calendar sync, bulk meeting uploads, and access...
JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting
JWX announced a partnership with StackAdapt, integrating its code‑on‑page video inventory and more than 21 billion monthly consumer and content signals into the AI‑driven advertising platform. The collaboration gives advertisers direct access to premium video supply and deep contextual data, turning...
Invisible Marketing: Keeping Your Brand Relevant When Screens Disappear
Brands are confronting a rapid shift from visual web experiences to screenless, voice‑first interactions. Ambient Computing Marketing leverages voice assistants, smart home devices, and predictive algorithms to keep products top‑of‑mind without a traditional UI. Marketers must restructure data for headless...
Floyi Publishes Three-Pillar Topical Authority Audit for SEO and AI Search Teams
Floyi launched a free Three‑Pillar Topical Authority Audit that lets SEO teams evaluate Content, Market, and AI authority in just 15 minutes. The 21‑question scorecard assigns a 0‑14 score to each pillar and a combined 0‑42 rating, pinpointing the weakest...
Dubai-Based Lumitech Named Among Top Generative AI Development Companies in 2026 by Techreviewer.co
Dubai‑based Lumitech has been named one of Techreviewer.co’s Top Generative AI Development Companies for 2026. The ranking evaluates firms on verified profiles, client reviews, and production‑ready AI offerings. Lumitech’s inclusion underscores its enterprise‑focused generative AI solutions, particularly for regulated sectors...
GeeLark Launches Android 16 Cloud Phones for Scalable Social Media Operations
GeeLark unveiled Android 16 cloud phones, bringing the newest Android OS to its cloud‑native platform for social media and e‑commerce teams. The offering pairs the updated mobile environment with built‑in RPA automation, a Synchronizer console, and open API hooks, enabling...
BNO Strengthens Leadership Team for Next Phase of Growth and Innovation
Baldwin & Obenauf (BNO) announced a leadership overhaul, appointing longtime executive Rachelle Powell as President. The change follows the departure of EVP Trista Walker and adds three new executive vice presidents overseeing HR & Finance, Operations, and Creative. Powell will...
Channel Factory Expands Global Leadership Team as Demand for Contextual Advertising Accelerates
Channel Factory announced three senior‑level hires to accelerate its global expansion in contextual advertising. Colleen Liguori joins as Global Chief Human Resources Officer, bringing two decades of organizational design experience. Woo Kim steps in as Global Chief Financial Officer to...
Pixazo API Now Supports Seedance 2.0 & GPT Image 2 — Bringing Next-Generation AI Video and Image Creation to Developers
Pixazo announced that its API now includes ByteDance’s Seedance 2.0 video model and OpenAI’s GPT Image 2 model, giving developers access to high‑fidelity AI video and language‑aware image generation through a single key. Seedance 2.0 supports text‑to‑video, reference‑based inputs and...
Closing the Trust Gap Starts at the Opt-In
Intuit Mailchimp’s new research reveals a widening trust gap in e‑commerce opt‑ins. While 65% of brands request phone numbers, only 28% of consumers are willing to share them, and fewer than 8% achieve conversion rates above 20%. The study shows...
Keyword Structuring Shapes the Foundation of Effective Website Content
Keyword structuring is emerging as a core SEO tactic, emphasizing the logical organization of primary and secondary terms rather than isolated keyword repetition. By arranging topics hierarchically—starting with a main theme and branching into sub‑topics—content mirrors natural search intent and...
InMarket Announces Partnership for Real-Time, Visit-Based Optimization Solution with Yahoo DSP
InMarket, a leader in real‑time marketing measurement, has partnered with Yahoo DSP to deliver a visit‑based optimization solution for advertisers in the United States and Canada. The integration streams daily observed store‑visit signals into Yahoo’s In‑Flight Outcomes platform, allowing marketers...
Joget Introduces AI Composer for Conversational Enterprise App Composition with Built-In Governance
Joget Inc. has launched Joget AI Composer, a conversational AI layer inside its Joget DX low‑code platform that lets developers and business users build or modify enterprise apps using natural‑language prompts. Unlike typical AI code generators, the tool creates governed...
UnitQ Launches AI Quality Intelligence Platform to Close the Gap Between Customer Experience and Business Outcomes
unitQ unveiled an AI‑driven Quality Intelligence platform that consolidates six specialized products into a single system, turning every customer signal into real‑time business insight. The platform links feedback directly to revenue, retention and risk metrics, replacing fragmented point solutions with...
D-ID Launches ‘Agentic Videos’, Turning Passive Content Into Interactive AI Experiences
D‑ID unveiled Agentic Videos, a new capability that embeds AI‑driven avatars into traditional video to enable real‑time, conversational interactions. Built on the company’s V4 Expressive Visual Agents, the feature offers sub‑second response latency and a layer of analytics that tracks...
MPC Paris Delivers VFX and Image Post-Production for STUDIOCANAL’S Cold Storage
MPC Paris, the visual‑effects arm of TransPerfect Media, completed 541 VFX shots for StudioCanal’s thriller Cold Storage, marking the studio’s largest single‑project VFX engagement. The work spanned 18 months and involved 431 artists and technicians across digital set extensions, creature...
Cytora and LexisNexis Risk Solutions Announce Strategic Relationship to Enhance Risk Selection and Automation for U.S. Commercial Insurers
Cytora and LexisNexis Risk Solutions have formed a strategic partnership to embed LexisNexis' extensive data and analytics directly into Cytora's AI‑enabled underwriting platform. The integration allows U.S. commercial insurers to automatically enrich risk submissions with firmographic and entity‑resolution data, reducing...
Inogic Launches AI-Powered Solutions for Dynamics 365 CRM: Predictive Analytics, AI Document Search & Next Best Action
Inogic, a Microsoft Gold ISV Partner, unveiled three AI‑powered add‑ons for Dynamics 365 CRM—Predict4Dynamics, SharePoint Knowledge AI Search, and Next Best Action. Built on Azure Machine Learning and Azure OpenAI, the tools embed predictive analytics, natural‑language document search, and context‑aware...
San Antonio Startup KeepTabz Launches with 15 B2B Customers, Aims to Disrupt $6B Competitive Intelligence Market
San Antonio AI startup KeepTabz announced its general‑availability launch, debuting an AI‑powered competitive intelligence platform that aggregates news, reviews, social signals, pricing, SEO and ad data into a single dashboard. The tool, designed for sales and marketing teams, automatically scores...
UserTesting Brings Real Customer Feedback Into Figma with AI-Powered Embedded Solution for Design Validation, Now Generally Available
UserTesting announced the general availability of its UserTesting for Figma plugin, letting designers launch AI‑generated usability tests directly from Figma prototypes. The integration creates test plans in seconds, captures real human reactions, and surfaces results on the canvas via a...
Comcast’s Xfinity and Adobe Co-Innovate on Deep Brand Intelligence for Marketing Campaigns
Comcast’s Xfinity has teamed with Adobe to test Adobe Brand Intelligence, an AI‑driven solution that embeds brand governance directly into the creative production workflow. The technology aims to replace static brand guidelines with a continuously‑learning system that flags tone, visual,...
FXMedia Expands Enterprise AI Capabilities as Singapore Increasing Demand for Practical AI Solutions
FXMedia, a Singapore‑based immersive‑tech firm, is expanding its AI capabilities to embed intelligence across the entire lifecycle of learning, training and simulation solutions. The move aligns with Singapore's Budget 2026, which creates a National AI Council and earmarks funding for...
Decision Logic Launches Embedded AI That Acts as an “Assistant Store Manager” For Multi-Unit Restaurant Brands
Decision Logic has launched Decision Logic AI, an embedded assistant for multi‑unit restaurant brands that continuously monitors over 25 operational metrics and provides proactive alerts. The AI surfaces issues 1–3 days earlier than traditional reporting, answers plain‑language queries instantly, and...
Prodoscore Launches ProdoAI Chat, Redefining How Companies Access Productivity Insights
Prodoscore unveiled ProdoAI Chat, a conversational AI embedded in its productivity platform that lets managers and executives query workforce data in plain English and receive instant, actionable answers. The tool covers performance metrics, burnout signals, technology adoption and industry benchmarks...
MarTech Interview with Max Groth, CEO at Decentriq
Decentriq CEO Maximilian Groth warns that most marketers build martech stacks around internal preferences rather than the customer, leading to fragmented data and poor experiences. He stresses that reliance on third‑party data is eroding, making first‑party data the new foundation...
Innovid Announces General Availability of Hypermode, Cutting Social Campaign Setup Time by Up to 80%
Innovid has launched the general availability of Hypermode, a high‑precision execution layer for social advertising that now supports Meta, Pinterest, Reddit, Snapchat and TikTok. The platform claims to cut campaign‑setup time by up to 80%, delivering up to six‑fold faster...
Infor and AWS Bring Agentic AI to Manufacturing at Enterprise Scale
Infor and Amazon Web Services have launched a suite of industry‑specific AI agents built natively on AWS, aimed at manufacturing and distribution firms. The agents combine AWS’s enterprise‑grade infrastructure with Infor’s deep manufacturing intelligence to automate planning, execution, and financial...
Knak Makes Enterprise Marketing Production Callable by AI Agents
Knak announced support for the Model Context Protocol (MCP), enabling AI agents and orchestration layers to call its production platform directly. The integration lets AI assistants generate on‑brand emails, landing pages and other assets using Knak’s template library without manual...
BigBlueBam Public Beta Brings AI-Native Architecture to Open-Source Project Management, CRM, and Knowledge Work
Open‑source platform BigBlueBam entered public beta, delivering an AI‑native architecture built on the Model Context Protocol (MCP). Its MCP server exposes 340 tools across 20 integrated applications—including project management, CRM, knowledge base, and automation—matching the scale of Microsoft’s Azure MCP...
CodesClue’s Has Newly Launched AI-Driven Software Development Framework that Redefines Its Business Efficiency in 2026
CodesClue launched an AI‑driven custom software development framework on March 24, 2026, aiming to replace generic off‑the‑shelf tools with proactive, intelligent solutions. The platform embeds machine‑learning, automation and human‑centric design to deliver scalable, integrated applications. By positioning itself as a...
Angelfish Marketing Expands AEO and AI Search Services for B2B Brands
Angelfish Marketing has broadened its Answer Engine Optimisation (AEO) and AI Search services to help B2B tech, SaaS and financial brands appear in AI‑driven results from ChatGPT, Gemini, Perplexity and Google AI Overviews. The offering blends technical SEO, structured data,...
Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
Aurora Mobile unveiled its AI‑first engagement platform, EngageLab, at InnoEX Hong Kong, showcasing solutions that tackle fragmented channels, siloed data, and costly integrations for global enterprises. The demo highlighted intelligent fallback workflows that automatically shift messages from email to WhatsApp...
Spark SEO Unveils Bold Rebrand and Strategic Shift to AI Search
Spark SEO announced a complete rebrand, unveiling a new logo, brand colors, and an AI‑powered website. The boutique agency is shifting its core service model from traditional SEO to Answer Engine Optimization (AEO), which incorporates AI discovery platforms and chatbots....
Limelight Inc.’s Senior Leadership Team to Attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
Limelight Inc. is sending its senior leadership, including newly hired VP of Americas Oshri Raz, to the POSSIBLE 2026 conference in Miami. The trip underscores the company’s push to deepen its U.S. footprint and to market its ARC automation toolkit....
Expert.ai and Microsoft Italy Together to Accelerate the Adoption of Agentic Architecture
Expert.ai and Microsoft Italy have partnered to place the EidenAI Suite on the Microsoft Azure Marketplace, enabling large Italian and global enterprises to deploy AI solutions faster and at scale. The collaboration aims to move organizations beyond pilot projects toward...
Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes
Munch Studio unveiled an AI‑powered video editing suite that converts long‑form footage into platform‑ready short clips in minutes. The tool automatically clips, captions, scores relevance, adds music and formats videos for Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. All...
Everle Inc, Launches Blob AI 2.0: A Subscription-Based AI Companion Built on Privacy, Ethical Design, and No Ads
Everle Inc launched Blob AI 2.0, a subscription‑based AI companion built around privacy, mental wellbeing, and ethical design. The service operates without ads, does not train on user conversations, and avoids engagement loops, positioning itself as an alternative to big‑tech...
From ChatGPT to Claude and Grok: AI.cc’s One-API Solution Powers Next-Gen AI Agents and Applications
AI.cc has launched a one‑API platform that gives developers instant access to more than 300 leading AI models—including OpenAI’s ChatGPT, Anthropic’s Claude, xAI’s Grok, and Google’s Gemini—through a single, OpenAI‑compatible endpoint. The service lets teams switch models by changing only...
Points Are Meaningless. Are You Ready for Algorithmic Loyalty?
Loyalty programs that award the same points to every shopper are losing relevance as customers demand personalized incentives. Algorithmic Loyalty Platforms use machine‑learning to analyze purchase, browsing and redemption data, automatically adjusting reward type, value, timing and channel for each...
Digital Insure Selects MHC to Modernize Customer Communications and Support Operational Resilience
Digital Insure, a Europe‑based digital‑first insurer, has chosen MHC’s NorthStar Customer Communications Management platform to replace its homegrown document‑generation system. The SaaS solution will run in a private Amazon cloud, boosting operational resilience, regulatory compliance and daily efficiency. MHC was...
Shutterstock Expands Commercial-Ready GenAI Solutions with AI Video Generator
Shutterstock announced its AI Video Generator, a unified platform that combines leading text‑to‑video models from Google, Runway and others with the company’s massive library of licensed assets. The service offers two free generations so users can quickly evaluate commercial‑grade video...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
Locality and Nielsen announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising platform. The partnership makes Locality the first broadcast sales organization to deploy Nielsen’s MDE at scale, delivering demographic audience data across all 210 U.S....
AI Adoption Surges — But Quality Is Slipping, New Applause Report Finds
Applause’s fourth State of Digital Quality in Testing AI report shows AI adoption accelerating, with 55% of organizations releasing AI‑powered applications. Yet more than half of those initiatives stall before full production, hindered by integration, cost and rising quality risks....
Fathom Unveils Major Platform Update, Adding Bot-Free Capture, Account-Wide Meeting Insights, and Widely Expanded LLM Integrations
Fathom rolled out a major platform refresh that adds bot‑free capture options, a redesigned desktop UI with live summaries, and a soon‑to‑launch iOS app for on‑the‑go note‑taking. Users can now pick transcription, audio‑only, or full video capture per meeting while...
Optimizely ‘Opal University’ Participants Build 375 AI Agents in Five Days as Demand Grows for Hands-On AI Training
Optimizely’s free Opal University program attracted over 1,500 senior marketing leaders in its first two weeks, with participants building 375 AI agents across two five‑day cohorts. The hands‑on training delivered 80‑95% time savings on recurring workflows such as SEO, CRO,...
Teradata Launches Analyst Agent on Microsoft Marketplace for AI-Assisted Business Decision-Making
Teradata has released its enterprise‑grade Analyst Agent on Microsoft Marketplace, enabling AI‑assisted conversational analytics within Azure environments. The agent lets business and data analysts pose natural‑language questions, automatically generating complex SQL queries and visualizations without coding. Central to the offering...
Philo Selects Reelgood to Power Content Intelligence and Personalization Across Its Streaming Platform
Philo, the San Francisco‑based live TV streaming service, has partnered with Reelgood to ingest the latter’s AI‑driven metadata and historical availability data across its entire catalog. Reelgood will deliver daily‑refreshed, deduplicated metadata for over 4 million titles, covering more than 300 streaming...
StackAdapt Launches Industry First Live Events Campaign Workflow for CTV
StackAdapt, the AI‑driven advertising platform, unveiled an industry‑first Live Events campaign workflow for connected‑TV (CTV) that targets premium live‑sports moments. The new workflow adds a dedicated campaign subtype, a centralized planning hub, and granular pacing and frequency controls to handle...