MarTech Series
MarTech Series - Marketing technology insights and industry trends
Firstup Extends AI Suite with New Agentic Capabilities Across Its Intelligent Communication Platform
Firstup unveiled Firstup AI, an enterprise‑wide suite that adds agentic capabilities to its intelligent communication platform. The offering expands beyond generative assistance with AI Search, Content Creator, and Insights now live, while AI Actions and Audience Builder arrive later this year. Integrated with Workday, ServiceNow, ADP and other core systems, the suite delivers instant answers, automated content drafting, and sentiment analytics directly within the employee hub. Designed for both desk‑based and frontline workers, the platform promises measurable gains in productivity, engagement, and operational efficiency.
Precisely and Matillion Partner to Accelerate Data Modernization and Agentic AI Readiness
Precisely announced an OEM partnership with Matillion to embed cloud‑native ETL capabilities into its Data Integrity Suite. The integration adds low‑code, scalable transformation and pipeline automation to Precisely’s existing data quality, governance, and enrichment services. By unifying extraction, transformation, and...
Global Trade at Your Fingertips: How Ecer.com Is Powering the Mobile Revolution in B2B
Ecer.com is spearheading the mobile B2B revolution by consolidating messaging, AI‑driven translation, and transaction tools into a single smartphone app. The platform enables real‑time negotiations, illustrated by a Spanish buyer finalising a deal with a Chinese supplier in under 24...
Deepdub New Voice AI Model, Phantom X 3.2 Brings Studio-Grade Dubbing and Ultra-Low Latency Voice Agents to Global Enterprises
Deepdub unveiled Phantom X 3.2, a new voice AI model that delivers studio‑grade dubbing and ultra‑low latency voice agents for global enterprises. The model supports zero‑shot voice cloning from as little as one second of audio, expanded emotion styles, and...
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
Intero Digital Releases Guide to Help Brands Measure Visibility in AI-Powered Search and Audit GEO Footprint
Intero Digital has launched a strategic guide that helps brands audit and improve their visibility in generative AI search platforms such as ChatGPT, Gemini, Perplexity and Copilot. The guide introduces a Generative Engine Optimization (GEO) footprint framework, detailing how often...
Picsart Unveils AI Playground, Providing Access to Over 90 AI Models Within One Unified Prompt
Picsart has launched AI Playground, a unified hub that bundles more than 90 AI models from 24 providers into a single prompt interface. The platform replaces the need for multiple, often idle, annual subscriptions that can exceed $3,300 by offering...
Whatfix Introduces AI Roleplay Training in Mirror, the only Platform Combining Adaptive AI Conversations with Real System Simulations
Whatfix has launched AI Roleplay training within its Mirror platform, merging adaptive AI‑driven conversations with high‑fidelity enterprise system simulations. The addition turns Mirror into an AI‑first training environment where customer‑facing teams can rehearse both dialogue and workflow without risk. Since...
Alteryx Accelerates Its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Alteryx announced it has crossed $1 billion in annual recurring revenue and now powers over 380 million automated workflows each year through its Alteryx One platform. The company positions the solution as an AI‑ready data foundation that delivers governed, repeatable workflows for...
Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure
Flowfinity Inc. launched Flowfinity Streams, an industrial remote‑monitoring platform tailored for utilities and municipalities. The solution merges IoT sensor data, work‑order management, compliance reporting, and a no‑code workflow engine into a single environment. In a pilot with a major U.S....
Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows
Revefi unveiled AI Observability and Agentic Observability, extending its platform to monitor enterprise LLM and AI‑agent deployments. The tools provide cost attribution, benchmarking, latency, failure‑rate tracking, and end‑to‑end traceability across OpenAI, Anthropic Claude, Google Gemini, and Vertex AI. Launched at...
KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion
KIVI CTV, a Latin‑American and U.S. ad‑tech firm, announced Felipe Cortelezzi as its new chief executive officer. The appointment comes as the company deepens its FAST (Free Ad‑Supported Streaming TV) footprint, leveraging exclusive partnerships with SOFA DGTL and a new...
Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
Equilar ExecAtlas announced a native Salesforce integration with SalesIntel, merging executive intelligence with AI‑verified buying‑committee contacts. The partnership automatically populates missing C‑suite profiles, enriches them with up to 95% accurate email and mobile data, and maps relationship pathways for warm...
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
CobbleStone Software Announces Major VISDOM AI Enhancements to Accelerate Contract Review and Collaboration
CobbleStone Software has rolled out major upgrades to its VISDOM AI platform, boosting document processing speed and embedding AI tools directly into its collaborative editor. The new preloading feature lets users drag‑and‑drop contracts for background OCR and analysis, eliminating long...
Blend Enters Mexico as a Strategic Client Market and Operational Center, Deepening Collaboration with AWS to Accelerate Enterprise AI Across...
Blend announced the launch of an expanded Mexico operation, establishing offices in Polanco and Guadalajara to serve as a strategic hub for enterprise AI transformation. The company aims to tap the high‑growth Mexican market and provide nearshore delivery for clients...
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
Guideline launched its Media Plan Management MCP Server, allowing agencies and advertisers to link any MCP‑compatible AI agent—such as Claude or ChatGPT—to its media planning platform. Built on the open Model Context Protocol, the server provides a plug‑and‑play, read‑only connection...
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
PulsePoint announced an integration that lets healthcare marketers activate its proprietary HCP audience segments directly on Reddit. The self‑serve capability joins PulsePoint’s broader omnichannel ecosystem, enabling coordinated campaigns across social, programmatic display, EHR, DOOH and more. Marketers gain NPI‑level measurement...
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
Comscore and Yahoo DSP have launched Proximic Political Audiences, a first‑to‑market solution that merges linear TV exposure data with Connected TV (CTV) targeting for political advertising. The partnership leverages Comscore’s local market measurement, Proximic’s activation platform, and Yahoo’s programmatic inventory...
Tata Elxsi Launches DevStudio.ai, a Multi-Agent, ASPICE-Aligned GenAI Platform to Accelerate Automotive Software Engineering
Global design firm Tata Elxsi unveiled DevStudio.ai, a generative‑AI platform built for the automotive software development lifecycle. The solution uses a multi‑agent architecture aligned with ASPICE standards and can run on cloud or air‑gapped on‑premise environments. Early deployments with OEMs...
UpKeep Launches Studio, an App Platform That Lets Maintenance Teams Build Their Own Software
UpKeep announced Studio, an app platform that lets maintenance and operations teams build, install, and run custom software inside their CMMS without writing code. The platform features an AI‑driven chat builder, a curated marketplace of 30+ ready‑made apps, and a...
Particular Audience Just Smashed Open the Blackbox of AI Search
Particular Audience unveiled Search Model A/B Testing, enabling retailers to directly compare AI relevance models that drive organic and sponsored search results. Building on its Adaptive Transformer Search (ATS) technology, which has cut zero-result queries to under 0.5%—far below the...
Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency
Orange 142, a Direct Digital Holdings division, unveiled Ignition+, an AI‑powered programmatic platform designed for Fortune 1,000 brands and large agencies. The solution consolidates activation, supply access, optimization and measurement into a single stack, promising greater transparency and a flat‑fee pricing...
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and...
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...
RecordPoint Expands AI Governance Capabilities with New MCP Server Integration
RecordPoint has launched its Model Context Protocol (MCP) Server, a standardized gateway that lets any AI agent securely access governed enterprise data. The server provides permissioned, auditable access to sources such as SharePoint, Google Drive, and file shares without custom...
Coforge Advances Data Cosmos, a Next-Gen AI-Enabled, Cloud-Native Data and Analytics Platform Designed to Accelerate Enterprise Transformation
Coforge has launched Data Cosmos, an AI‑enabled, cloud‑native data engineering and analytics platform designed to unify fragmented enterprise data. The solution is organized into five portfolios—Supernova, Nebula, Hypernova, Pulsar, and Quasar—that address modernization, governance, DataOps, and GenAI adoption across the...
Teramind Launches the First AI Governance Platform for the Agentic Enterprise
Teramind unveiled AI Governance, the first platform that extends enterprise‑grade oversight to every AI tool and autonomous agent used by employees, from ChatGPT to shadow AI. Internal research shows over 80% of workers use unsanctioned AI, with 49% hiding this...
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal
Melbourne‑based AI agency Enterprise Monkey announced it will move all internal AI operations, agents, and new product development from OpenAI to Anthropic’s Claude. The switch follows OpenAI’s introduction of advertising in ChatGPT and the company’s Pentagon contract, which the CEO...
Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature
Tagshop AI unveiled a major upgrade that integrates Kling 3.0, Seedance V1 Pro and 2.0 models, expanding its AI‑driven video ad creation suite. The enhancements deliver cinematic visual quality, faster multi‑variant generation, and a library of professionally designed templates for...
Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry
Emerald Intelligence has introduced Embedded Analytics, a new SaaS feature that provides real‑time, macro‑level dashboards for the licensed cannabis and hemp market. The initial release includes four interactive dashboards covering state sales, company leaderboards, product sales, and store status, all...
New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation
Klono Inc. launched Modio.ai, an AI media manager that unifies content creation, organization, and distribution. The platform offers 32 creation types spanning images, video, audio, avatars, and documents, automatically selecting the optimal AI model for each task. Modio also chains...
Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
Siteimprove announced three new AI agents—Conversational Analytics, PDF and Image Accessibility, and Keyword Intelligence—expanding its agentic content intelligence platform. The Conversational Analytics Agent lets non‑technical users query data and generate reports using natural language. The PDF/Image Accessibility Agent automatically validates...
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar launched pubOS, a unified Publisher Operating System that replaces fragmented ad‑tech stacks with a single, integrated platform. The solution combines Freestar’s proprietary monetization tools—including a custom Prebid wrapper and AI‑driven yield engine—with a marketplace of identity, compliance, and analytics...
Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement
Sinch unveiled Agentic Conversations, a suite that lets enterprises deploy AI agents across messaging, voice and email channels at scale. The platform offers an open, secure infrastructure that integrates with existing enterprise systems and supports both Sinch‑built and third‑party agents....
Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI
Latino‑founded startup Applevel announced a $40 million valuation after scaling its platform that syncs WhatsApp conversations into the GoHighLevel CRM and adds OpenAI‑driven response automation. The solution now serves over 4,500 active users in more than 36 countries and has recruited...
Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises
Ribbon Communications announced a strategic collaboration with Amazon Web Services to deliver a cloud‑native, secure voice communications suite on AWS Marketplace. The offering bundles Ribbon’s Session Border Controller, policy routing engine, and centralized management platform as containerized services optimized for...
Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents
Capxel has launched LLM‑LD, the first open standard that makes website content directly readable by large language model agents. The specification defines a .well‑known/llm‑index.json file, AI Discovery Page format, and three conformance levels to guide brands in structuring data for...
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a data‑focused consultancy at the AdTech‑MarTech crossroads, announced Tom Zawacki as its new chief executive officer. Zawacki arrives with more than three decades of experience in data, artificial intelligence and marketing technology, most recently serving as Chief Growth Officer...
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....