MarTech Series
MarTech Series - Marketing technology insights and industry trends
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV
VideoAmp announced an integration with O‑N‑X, embedding its nationwide audience‑measurement dataset into the automated transaction platform for local broadcast TV. The partnership enables predictive delivery intelligence and more stable guaranteed‑impression transactions across all 210 U.S. markets. O‑N‑X, already licensed in Los Angeles, Chicago and Boston, will roll out to the top 20 markets beginning in April, modernizing a historically manual buying process. Broadcasters and agencies will gain deeper analytical signals for planning, pricing and reconciliation.
Conductor Introduces AEO Trailblazer Awards, Recognizing Enterprise Brands Leading in AI Search Visibility
Conductor launched its inaugural AEO Trailblazer Awards, honoring enterprise brands such as Airbnb, EY, Mastercard, Sonos and Merck for operationalizing Answer Engine Optimization (AEO) to secure AI‑generated search visibility. The awards highlight a market shift from isolated SEO experiments to...
Game Changer Marketing Solutions Earns Google Partner Status, Recognizing Excellence in Digital Advertising
Game Changer Marketing Solutions, a female‑owned digital agency with nearly seven years in operation, has earned Google Partner status. The badge confirms the firm meets Google’s strict standards for campaign performance, spend management, and certified expertise. As a partner, the...
Social9 Launches Brand Voice AI as Research Shows 52% of Consumers Concerned About Generic AI Content
Social9 unveiled Brand Voice AI, a platform that trains custom artificial‑intelligence models on each brand’s existing content to generate social posts that retain a unique tone across 11 networks and more than 50 languages. The launch follows research showing 52%...
Vonage and ServiceNow Expand Their Partnership
Vonage, now part of Ericsson, launched a native integration of its Contact Center with ServiceNow Voice, embedding enterprise‑grade voice and AI directly into ServiceNow Customer Service Management and IT Service Management workflows. The integration enables real‑time transcription, automatic incident categorization,...
Immuta Introduces the First Data Provisioning Platform for Managing Agentic Data Access
Immuta unveiled the first data provisioning platform designed to manage AI agent access, treating agents as distinct identities with attributes, intent, and audit trails. The Agentic Data Access feature grants just‑in‑time, temporary roles on cloud data warehouses such as Snowflake,...
Emplifi Earns TrustRadius Trusted Seller Status, Signaling Verified Customer Trust
Emplifi, an AI‑powered social media marketing platform, has been awarded Trusted Seller status on TrustRadius in the Social Media Management category. The badge confirms that Emplifi maintains current product information, follows ethical review‑generation practices, and actively engages with customer feedback....
Bazaarvoice Research Finds Consumers Are Using AI to Help Edit Reviews, Not Ghostwrite
New Bazaarvoice research shows 23% of consumer product reviewers use AI tools, primarily as grammar and tone assistants rather than ghostwriters. While 64% consider AI‑assisted reviews less authentic, only 16% feel confident distinguishing AI‑generated content from human writing. The study...
LTM Expands BlueVerse™ Tech with AppIQ, AgentIQ and FusionIQ to Accelerate AI‑Led Engineering
LTM announced the expansion of its BlueVerse™ Tech platform with three new AI‑led solutions—AppIQ, AgentIQ and FusionIQ. AppIQ accelerates legacy‑code modernization by automatically reading, documenting and specifying codebases. AgentIQ provides a no‑code environment to deploy, govern and orchestrate AI agents...
Atento Drives the Creation of New Roles in Generative AI to Transform the CX Sector
Atento, a leading CRM/BTO provider, is reshaping the customer experience sector by creating more than 40 new generative AI roles, including prompt engineers, conversational designers, and AI analysts. These positions are integrated into its global BTO strategy, complemented by over...
Zilliz Cloud Launches Customer-Managed Encryption Keys for Enterprise Data Sovereignty
Zilliz announced the general availability of Customer‑Managed Encryption Keys (CMEK) on its Zilliz Cloud platform, giving enterprises full control over encryption keys for AI‑scale vector workloads. The feature separates key ownership from data processing, ensuring Zilliz never accesses customer keys...
The Laboratory Vs. Factory Model: Restructuring Marketing for the AI Age
The article advocates replacing traditional channel‑based marketing structures with a dual‑track Laboratory‑Factory model. The Laboratory acts as a sandbox for AI‑driven rapid experimentation, encouraging fast failures and novel concepts. Successful prototypes move to the Factory, where automation and templated workflows...
Coralogix and Skyflow Redefine Privacy-Safe Observability for the AI Era
Coralogix and Skyflow announced a strategic partnership that introduces privacy‑safe observability for AI‑driven operations. The solution replaces sensitive customer data in logs with consistent, privacy‑preserving tokens, maintaining searchability, correlation, and AI analysis while keeping the raw data governed and isolated....
GPT Proto Expands AI Model Catalogue with Support for Google’s Gemini 3.1 Pro Preview
GPT Proto, the Hong Kong‑based multi‑model AI API platform, announced the integration of Google’s Gemini 3.1 Pro Preview, its most advanced multimodal model to date. The addition expands the platform’s catalogue, which already includes offerings from OpenAI, Anthropic, Meta and...
Emporix and ACR Deploy AI-Driven Commerce Automation – Reducing B2B Order Processing Time by Up to 87%
Emporix has deployed an AI‑driven orchestration layer for ACR that automatically reads, validates and processes PDF purchase orders. The solution slashed average order‑processing time from roughly eight minutes to under one minute, an 87% reduction, and lowered error rates. Implementation...
Loyalzoo Unveils Integrated CRM and Advanced Loyalty Functionality for New MX™ POS Smart Terminals
Digital loyalty specialist Loyalzoo has partnered with POS provider Priority to embed its CRM directly into the new MX™ POS terminals. The built‑in solution gives merchants immediate access to customer data, AI‑powered segmentation and tiered loyalty programs without separate installations....
Snapshot and MindsDB Announce Strategic Partnership to Deliver AI‑Powered Solutions for the NetSuite Ecosystem
Snapshot, a NetSuite consulting firm, and MindsDB, an AI platform, have formed a strategic partnership to embed AI‑driven conversational analytics into the NetSuite ecosystem. The collaboration leverages MindsDB’s Enterprise AI engine and Snapshot’s ERP data expertise to deliver predictive models,...
The Directions Group Launches Linara, an Integrated Intelligence Platform Transforming Research Into Always-On Decision Support
The Directions Group unveiled Linara, an AI‑driven intelligence platform that converts static research into continuous, conversational decision support. Its debut feature, Linara Personas, lets teams query proprietary customer personas in real time, enabling scenario testing and instant insight. Built on...
Palantir and Moder Partner to Transform Mortgage Industry
Palantir Technologies and Moder announced a strategic partnership to co‑develop an AI‑powered mortgage operations platform, with Freedom Mortgage as the first pilot customer. The solution uses Palantir’s Ontology to translate regulatory guidelines into configurable, testable, auditable rules that integrate with...
Keeper Security Introduces KeeperDB, Integrating Zero-Trust Database Access Into KeeperPAM
Keeper Security announced KeeperDB, a vault‑embedded, zero‑trust database access layer that will debut at RSA Conference 2026. The solution lets developers, DBAs and security teams launch MySQL, PostgreSQL, Oracle or Microsoft SQL Server sessions directly from the Keeper Vault via...
Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management
Dataminr and Crisis24 announced a multi‑year partnership to build the industry’s most advanced Critical Event Management platform, blending Dataminr’s AI‑powered real‑time intelligence with Crisis24’s risk‑management suite. The combined solution will ingest over one million public data sources—text, image, video, audio,...
Commvault Extends Enterprise Resilience to Structured and AI Data with Real-Time Governance Controls
Commvault announced an expansion of its Cloud platform to include data security posture management for structured data and real‑time access governance, leveraging its recent acquisition of Satori. The new features automatically classify sensitive information, monitor usage of structured and vector...
MediaScience Unveils Breakthrough AI “Ad Cloning” Technology That Enables Element-by-Element Creative Testing
MediaScience introduced Creative Twin, an AI‑powered tool that replicates ads element‑by‑element for precise testing. In a study with 812 U.S. respondents, participants could not distinguish AI‑generated copies from originals. The platform lets marketers modify individual components—such as talent, hair style,...
Adaptiva Introduces Aida, an Enterprise-Safe AI Advisor for Autonomous Endpoint Management
Adaptiva unveiled Aida, an enterprise‑safe AI advisor that lets IT and security teams query endpoint data in plain English and receive instant dashboards, charts, and risk insights. Designed for environments with hundreds of thousands of devices, Aida leverages Adaptiva’s autonomous...
BMC Advances Trusted AI Orchestration With New Control-M Capabilities
BMC announced AI‑enhanced capabilities for its Control‑M workload automation platform, adding agentic AI, an AI advisor called Jett, and new AI workflow creator tools. The updates enable automatic workflow design, failure prediction, and optimization across hybrid environments. Integrations with CrewAI,...
FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns
FreeWheel announced a direct integration with data‑partner Tunnl, adding more than 3,500 issue‑driven audience segments to its CTV buying platform. The partnership promises a roughly 90 percent match rate on premium CTV inventory, reducing waste and accelerating activation for political advertisers....
Neat Appoints Javed Khan as CEO to Lead AI Transformation
Neat announced Javed Khan as its new chief executive officer, positioning the video‑technology firm for an AI‑driven transformation. Khan arrives from Aptiv and Cisco, where he led intelligent edge and collaboration platforms, and will steer Neat’s global expansion and public‑market...
ActiveCampaign Is First to Launch AI that Acts, Not Just Answers at Spring Innovation Keynote
ActiveCampaign announced its first‑to‑market agent‑to‑user AI and AI personalization at the Spring 2026 Innovation Keynote. The new Active Intelligence continuously monitors campaign performance, flags issues, and proposes next‑best actions without manual prompts. Custom AI instructions let SMBs embed brand voice...
Teneo and Thoughtworks Launch New AI-Focused Joint Venture
Teneo and Thoughtworks have launched an AI‑focused joint venture to help CEOs and boards accelerate business transformation in the "AI and agentic" age. The partnership combines Teneo’s 1,800‑plus C‑suite advisors and global network with Thoughtworks’ 10,000 engineers and proprietary agentic...
Mindbreeze Introduces Insight Touchpoints and Journeys to Standardize Enterprise AI Workflows
Mindbreeze announced enhancements to its Insight Workplace platform, adding pre‑built, role‑specific AI applications called Insight Touchpoints and automated multi‑step workflows dubbed Insight Journeys. These tools embed governed, auditable AI directly into business processes, allowing enterprises to standardize and scale AI...
Escalated.io Releases Next Generation Software Update for Its Invalid Traffic Filtration Service
Escalated.io announced a next‑generation update to its invalid traffic filtration service, extending its JavaScript pixel and pre‑bid solutions. The upgrade accelerates detection, allowing many fraud types to be identified on the first impression rather than after accumulating data. Real‑time blocking...
Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH
impact.com has appointed Hakan Özal as Director of Sales for the DACH region, overseeing Germany, Austria and Switzerland. Özal will steer sales strategy toward enterprise advertisers that manage complex, cross‑channel partnership programs. The role emphasizes integrating affiliate, creator, referral and...
Bandicam Launches AI Feature to Transcribe Video to Text on Mac
Bandicam has added an AI‑powered Video‑to‑Text feature to its Mac screen‑recording app, letting users turn spoken audio into searchable transcripts, subtitles and MP4 text files in seconds. The tool supports more than twenty languages and offers five AI model presets,...
Tells.co Among First U.S. Platforms Approved for RCS Business Messaging
Tells.co has become one of the first U.S. platforms cleared to run Rich Communication Services (RCS) Business Messaging campaigns. RCS upgrades traditional SMS with high‑resolution images, branded sender IDs, interactive buttons, and swipeable product carousels, and its adoption is accelerating...
EPC Group Expands Power BI Copilot With Enterprise Multi-Model AI Architecture
EPC Group unveiled a six‑layer enterprise AI architecture that augments Microsoft Power BI Copilot with Azure OpenAI, Claude, Perplexity, Meta Llama, Mistral and other services. The framework adds native AI visuals, AutoML in Fabric dataflows, large‑language‑model and agentic AI integration, Cognitive...
Digna Reports 12-Month Enterprise Deployment Without Traditional Data Quality Rules
digna announced a twelve‑month enterprise data‑warehouse deployment that operated without any traditional, manually coded data‑quality rules, relying instead on AI‑driven anomaly detection. The platform replaced thousands of null checks, threshold controls, and custom SQL assertions with statistical learning models that...
Milestone Systems Redefines the Open Platform for an AI-Native Era
Milestone Systems unveiled the XProtect App Platform, a Linux‑based containerized layer that lets customers add AI, analytics and access‑control apps to their VMS without system restarts. The platform runs alongside existing XProtect installations, enabling zero‑downtime updates and rapid customization. Milestone...
Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Sprinklr has been named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer (VoC) platforms. The company highlighted its AI‑native, unified VoC solution that aggregates structured and unstructured signals across more than 30 social and digital...
MediaCo Appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. has appointed Neida Gotay as Vice President of Integrated Sales. Gotay will manage local and national sales in Orlando and Atlanta while driving multi‑platform revenue growth across Florida markets. She brings 18 years of media sales leadership...
NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur
NIQ Global Intelligence has launched a beta of AI‑powered analytical capabilities within its Ask Arthur module on the Discover platform. The new features guide users through end‑to‑end analysis, surfacing key drivers and generating decision‑ready narratives in minutes rather than weeks. Built...
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Fluent, Inc. announced a partnership with Squire, the all‑in‑one barbershop management platform, to extend its commerce‑media solutions into appointment‑based environments. The collaboration leverages Fluent’s experimentation framework and a Databricks‑backed data clean room that fuses Squire’s first‑party data with Fluent’s identity...
Synscribe Launches SEO AI Agent That Autonomously Executes SEO & GEO – Claims to Replace Traditional Agencies
Singapore‑based Synscribe unveiled a multi‑tenant AI agent built on the open‑source OpenClaw framework that autonomously handles end‑to‑end SEO and Generative Engine Optimization (GEO) tasks. The agent performs keyword research, creates landing pages, builds links and even drafts blog posts, reducing...
EverFast Fiber Networks Taps GOCare to Power Digital Transformation and Customer Engagement Strategy
EverFast Fiber Networks, a fast‑growing Kansas City broadband provider, has selected GOCare’s Digital Experience Platform to overhaul its customer communications. The rollout will add two‑way SMS, web chat, and social messaging while automating billing, appointment and service alerts. Integration with...
The Impact of Visual Media on Brand Authenticity in Digital Marketing Strategy by Actual SEO Media, Inc.
High-quality visual media has become the primary driver of brand authenticity, shaping how consumers judge professionalism and reliability within seconds of first contact. Consistent design elements—colors, typography, layout—across websites, ads, and social platforms reinforce trust and encourage deeper engagement. Conversely,...
Bluente Launches Open-Source MCP Server, Bringing Format-Preserving Document Translation Directly Into AI Workflows
Bluente has released an open‑source Model Context Protocol (MCP) server that lets AI agents translate documents while preserving original formatting. The server, available on GitHub under an MIT license, supports over 120 languages and a range of file types, from...
IPcook Launches Low-Cost Proxy Infrastructure to Reduce AI Data Collection Costs
IPcook has launched a low‑cost rotating proxy service aimed at AI developers and enterprises that need to scrape large volumes of web data for generative‑AI training. The offering starts at $0.50 per gigabyte, can handle up to 100,000 simultaneous requests,...
SiteCapture Launches SiteCaptureAI to Power a New Era of Field Service Efficiency
SiteCapture unveiled SiteCaptureAI, an AI‑driven platform that automates the analysis of photos, videos, and documentation collected by field service crews. The solution delivers real‑time alerts, automated quality‑control checks, and custom workflow creation, promising to cut quality‑control costs by up to...
Buildout Launches CRM, Completing the Industry’s First AI-Powered End-to-End Deal Engine for CRE
Buildout Inc. has launched Buildout CRM, the final component of its AI‑powered, end‑to‑end deal engine for commercial real‑estate brokerages. The new CRM integrates with the existing Buildout Suite, creating a single shared workflow and data layer that spans the entire...
IAB Tech Lab Announces CoMP Framework to Ensure LLMs Have Commercial Agreements with Publishers Before Content Crawling
The IAB Tech Lab released the Content Monetization Protocol (CoMP) Specification v1.0, a standardized framework that requires AI systems to secure commercial agreements with publishers before crawling content. The draft is open for public comment until April 9, 2026, inviting...
Spearfish Launches First Contextual Intelligence Platform for Contact Centers to Transform Customer Service From Cost Center to Competitive Weapon
Spearfish has launched the first AI‑first contextual intelligence platform designed for contact centers, aiming to turn customer service from a cost center into a competitive advantage. The solution analyzes real‑time conversations to extract winning behaviors from top agents and automatically...