MarTech Series
MarTech Series - Marketing technology insights and industry trends
ProWebChat Emerges as a Leading AI-Powered Chat Assistant Redefining Engagement With Advanced AI Integration
ProWebChat, the AI‑powered engagement platform from Ground Zero Intelligence, is gaining traction as a comprehensive solution that goes beyond basic chat widgets. It offers instant, 24/7 visitor interaction, real‑time lead capture, and the ability to embed custom AI tools into sales and operational workflows. The platform’s open APIs and low‑code customization let businesses across healthcare, tech, e‑commerce, and professional services tailor AI behavior to their specific models. By integrating advanced automation, ProWebChat promises faster response times and higher conversion rates than traditional chatbot competitors.
Generative Pulse: Earned Media Consistently Drives AI Citations, Holding at 84%
Muck Rack’s May 2026 "What Is AI Reading?" report, analyzing over 25 million links, finds earned media accounts for 84% of citations in ChatGPT, Claude and Gemini. Paid and advertorial content contributes a negligible 0.3%, while journalism alone supplies 27% of all...
Soralios Launches AVAATR, an AI-Based Digital Cloning Platform for Professional Communication and Automation
Soralios announced AVAATR, an AI‑powered digital cloning platform that acts as a 24/7 “Better Self” for professionals. Unlike static clones, AVAATR can conduct voice and video conversations, integrate a user’s entire knowledge base, and operate across social, CRM, and meeting‑room...
RingCentral Brings Always-On AI to the Front Lines of Customer Engagement
RingCentral announced new capabilities for its AI Receptionist (AIR), extending the service to shared SMS inboxes, call queues and integrations with Shopify, Calendly and WhatsApp. The AI agent now supports multi‑language detection for ten languages and can be deployed in...
KDG Redefines Software Development with AI-Assisted and Agentic Delivery—Prototypes in Weeks, Production in Months
KDG announced an expanded AI‑assisted, agentic development service that promises enterprise‑grade prototypes in weeks and production‑ready applications in months. The model blends automated testing agents, architecture‑first design, and disciplined knowledge management to keep speed without sacrificing security or governance. Pricing...
Atento and Cresta Sign Strategic Partnership to Deliver Hybrid Human-AI Customer Experience Solutions
Atento, a leading CX and business‑transformation outsourcer, has signed a multi‑year, eight‑figure partnership with Cresta, the unified AI platform for human and AI agents. The deal embeds Cresta’s AI technology into Atento’s Atent.AI suite, enabling hybrid CX solutions that combine...
Sendbird Launches Agent Steward to Bring Full Autonomy and Ownership to AI Customer Experiences
Sendbird unveiled Agent Steward on its Delight.ai platform, pairing it with Trust OS 2.0 and Voice 2.0 to give AI agents full ownership of complex, multi‑step customer issues. The new suite lets AI self‑correct in real time, coordinate across chat,...
Matthew Hartley Launches Harmonic Wave, a New Platform for AI-Powered Media Experiences
Matthew Hartley, a Sarasota‑based creator and developer, launched Harmonic Wave, an AI‑powered platform that reimagines media delivery as structured, story‑driven journeys. Unlike traditional streaming, the service lets creators dictate the sequence of music, video, images, and text, while AI agents...
NiCE Advances the Future of AI-First Customer Experience with ServiceNow
NiCE announced a joint solution with ServiceNow that embeds its CXone AI platform directly into ServiceNow Customer Service Management workflows. The integration enables real‑time customer intent to trigger enterprise‑wide processes the moment an interaction begins, unifying front‑office engagement with back‑office...
Nimble CRM Adds Web Chat, Closing the Loop From Website Visitor to Customer Relationship
Nimble announced Nimble Web Chat, a real‑time chat widget that automatically creates CRM contacts and logs every interaction. The feature is bundled with Nimble Web Forms and priced at a flat $12 per month per company, with no per‑seat fees....
Smarsh Advances Compliance with AI Technologies That Cut Noise and Expose Risk Earlier
Smarsh unveiled a suite of AI‑driven tools that trim compliance noise, speed risk detection, and scale supervision for financial firms. The Professional Archive adds an AI Assistant, a Noise Reduction Agent that cuts false positives by 60%, and a beta...
Genpact and Google Cloud Expand Alliance to Bring Agentic Solutions to the Office of the CFO
Genpact and Google Cloud have expanded their alliance to deliver agentic AI solutions tailored for the Office of the CFO. The partnership combines Genpact’s finance domain expertise with Google Cloud’s AI infrastructure to move enterprises from fragmented pilots to production‑ready...
Captello Launches Intelligent Scanner: Revolutionizing Event Data Capture with a Single Button
Captello unveiled its Intelligent Scanner, a single‑button device that captures event badges, business cards, QR codes, LinkedIn profiles, paper documents and live conversations. The scanner leverages AI to enrich data instantly from more than 25 sources, adding emails, phone numbers...
Infinitus Introduces The First Solution to Evaluate Every Healthcare Interaction Led by AI or Humans
Infinitus Systems launched Lens, a conversation insights engine that evaluates every healthcare interaction—AI or human—by scoring calls against unified criteria. It claims to provide 100% coverage, automatically detecting adverse events, product complaints, and compliance gaps, turning unstructured audio/text into structured...
Airbyte Agents Launched to Fix the Data Problem Breaking AI Agents
Airbyte has launched Airbyte Agents, a context layer that creates a unified, search‑optimized index of an organization’s data for AI agents. By replicating data from sources such as Salesforce, Zendesk, Jira and Slack ahead of time, the platform collapses five‑to‑six...
CredSpark Launches Banter: A New Brand Focused on Transforming B2B Marketing and Sales Through Interactive Experiences
CredSpark has launched Banter, a new B2B brand that converts static marketing assets into interactive, data‑driven experiences. The platform leverages over 400 million interaction data points and AI‑enhanced analytics to deliver real‑time lead scoring, segmentation and actionable buyer insights. Banter’s capabilities...
VisRank Launches Free SEO and AI Search Visibility Audit Tool
VisRank has launched a free, 30‑second online audit that scores a website’s visibility across SEO, AI readiness, security and local presence. The tool evaluates 49 signals and delivers a 0‑100 Visibility Score along with prioritized fixes. It emphasizes Answer Engine...
EnforceAuth Open-Sources Zift — A Code Scanner Built to Close the Authorization Gap in Enterprise and AI Systems
EnforceAuth has released Zift, an Apache‑2.0 open‑source scanner that automatically discovers authorization decisions across multi‑language codebases and generates Open Policy Agent (OPA)‑ready Rego policy stubs. In an internal benchmark of a financial app, Zift found only 20% of enforcement points...
Pipedrive Accelerates Australian Growth With Sydney Data Centre and Local Expansion
Pipedrive has opened a new data centre in Sydney, built on Amazon Web Services, to host Australian customer data locally for the first time. By moving data onshore, the company says platform latency drops by up to 60%, delivering faster...
It’s Time To Stop Letting Platforms Grade Their Own Ad Fraud Homework
Ad fraud has become a multi‑billion‑dollar problem, with scammers exploiting automated bots to flood platforms with fake engagement. Meta disclosed that roughly 10% of its 2024 revenue stems from scams and banned goods, and its internal data suggest 15 billion scam...
SalesProTracker Launches as the Sales System Built for Teams That Want to Grow—Not Be Watched, Led by Lisa C. Laird
Lisa C. Laird’s NOLA Persistence Consulting unveiled SalesProTracker, a sales‑system platform that replaces traditional CRM data‑dumping with real‑time accountability tools. The solution offers weekly activity scorecards, a 7‑Rule follow‑up framework, unlimited campaign runs, and built‑in training, aiming to turn prospecting...
Creatio Sets a New Standard for Enterprise Software Pricing in the Age of AI
Creatio announced an Unlimited Enterprise pricing model that eliminates seat‑based limits for its AI‑driven CRM and workflow platform. The new plan offers unlimited users, custom agents, applications, workflows, objects and API calls, allowing organizations to scale automation without traditional licensing...
The End of the Marketing Blast: Retail Enters the Conversation Era
Retail CRM Endear reports a 50% year‑over‑year rise in personalized messaging, signaling a move away from one‑off blasts toward continuous, relationship‑driven conversations. Email open rates now peak in February at 56.1%, outpacing the traditional November surge. Brands are integrating email,...
Planview Launches Agent Resource Management, Redefining Portfolio Resource Management for the AI Era
Planview unveiled an Agent Resource Management capability that merges human staff and task‑specific AI agents into a single planning and governance platform. The solution lets leaders view costs—including compute and token spend—assign work, and enforce policy controls across blended workforces....
End-to-End Platforms Unify Customer Experience, ISG Says
Information Services Group (ISG) released its 2026 Buyers Guides for Customer Experience Management, evaluating 42 CXM software providers across five categories. The research highlights a market shift toward unified platforms that integrate contact‑center, data, analytics and marketing automation, with AI...
EVERYWHERE Communications Partners with Parsons to Enable Resilient, Beyond-Line-of-Sight Autonomous Drone Operations Under SBIR Initiative
EVERYWHERE Communications has teamed up with Parsons Corporation under a Small Business Innovation Research (SBIR) program to create a resilient data‑transport layer for autonomous drones. The solution uses Iridium satellite connectivity to keep drones linked to command centers even in...
V4b.AI Unveils Proprietary AI-Powered Video Production for Brands, Ecommerce and Fashion Industry
V4b.AI announced a proprietary AI‑powered video production platform aimed at ecommerce, fashion and advertising brands. The system blends multiple foundational AI models, 3D‑based accuracy layers and structured post‑production workflows to deliver high‑quality, product‑accurate videos without physical shoots. By automating content...
LeadCoverage Releases AEO Scorecard to Help Freight and Logistics Companies Measure AI Visibility
LeadCoverage has launched the LC AEO Visibility Index, a free scorecard that lets freight and logistics companies gauge how often AI engines cite them during buyer research. The index measures three pillars—Visibility, Readiness, and Impact—across major large‑language models such as...
HUMAIN ONE, Powered by AWS, Will Be the Industry’s First Enterprise-Grade Operating System for Building, Deploying, and Governing Autonomous AI...
HUMAIN, a Saudi‑backed AI firm, announced HUMAIN ONE, the first enterprise‑grade operating system for building, deploying and governing autonomous AI agents at scale. The platform will run on Amazon Web Services, leveraging AWS’s global cloud footprint and the upcoming Saudi...
Enhans Renames CommerceOS to AgentOS, Expanding Its AI Agents Beyond Commerce to the Enterprise
Enhans announced that its CommerceOS platform will be renamed AgentOS effective May 1, signaling a shift from a commerce‑focused tool to a broader enterprise AI operating system. AgentOS promises to stitch together data, ontologies, agents, workflows and web interfaces into a...
Novi AI Launches Long Video Agent for AI Narrative Video Creation Up to 5 Minutes
AI video platform Novi AI unveiled its Long Video Agent, a tool that transforms a story idea, script, or screenplay into a complete narrative video of up to five minutes. The solution consolidates script writing, visual generation, voiceover and editing...
Verse.ai Announces RCS Messaging Functionality for Branded Text Conversations
Verse.ai, a conversational‑AI texting platform, has launched Rich Communication Services (RCS) messaging for its business customers. The new channel supports high‑resolution images, interactive reply suggestions, and branded contact cards, while offering partial or end‑to‑end encryption. If a recipient’s device or...
RingCentral Unveils Advanced Business Messaging, AI-Powered Engagement, and Phone Innovations to Enable Smarter Customer Interactions
RingCentral unveiled a suite of new communications tools, including Rich Communication Services (RCS) Branded Messaging, Enterprise Branded Calling, and an expanded AI Receptionist (AIR) that now handles shared SMS inboxes and call‑queue overflow. The company also launched a Customer Engagement...
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Locality announced the hiring of Steve Fish and Adam Quinn as vice presidents of sales to accelerate adoption of its Collective platform, a data‑driven solution that lets national advertisers plan and activate local TV inventory at scale. The appointments come...
CobbleStone Available on Texas DIR Cooperative Contract for CLM Software Solutions
CobbleStone Software announced that its Contract Insight® platform is now available through the Texas Department of Information Resources (DIR) Cooperative Contract DIR‑CPO‑5081. The inclusion expands access to the company’s contract lifecycle management (CLM) and e‑procurement tools for state and local...
From AI Adoption to Real Outcomes: New Sisense Research Reveals How Product Leaders Are Closing the Gap
Sisense’s 2026 State of Analytics surveyed 267 product leaders and found a widening gap between AI ambition and tangible outcomes. While 69% report analytics remain hard to access, 65% admit they make decisions without consulting available data. Trust in AI...
Korcomptenz Expands Agentic AI Capabilities to Power Autonomous ERP and CRM Workflows
Korcomptenz, a Microsoft‑focused transformation partner, announced expanded Agentic AI capabilities that embed autonomous agents directly into Microsoft Dynamics 365 ERP and CRM workflows. The new offering moves AI beyond copilots and pilots, enabling agents to handle approvals, exception management, reconciliation,...
Datris Launches the Agent-Operated Data Platform
Datris unveiled an agent‑native data platform that lets AI agents act as first‑class operators of data infrastructure. The new release adds "taps" for autonomous data feeds, English‑driven pipeline creation, self‑managed credentials, and a live operations view that logs every agent...
Quorum Launches Meeting Prep Agent and CRM Agent, Introducing Agentic Workflows for Government Affairs Teams
Quorum unveiled two new AI‑driven agents—Meeting Prep Agent and CRM Agent—to automate pre‑ and post‑meeting workflows for government affairs teams. The Meeting Prep Agent scans Outlook or Google Calendar, then emails an AI‑generated briefing with relevant bills, PAC contributions, and...
Nintex Debuts New On-Premises AI and Simplified Identity Management for Nintex K2
Nintex announced the release of Nintex K2 5.9.1, an on‑premises version of its business orchestration platform that now embeds a locally hosted AI engine. The update also introduces automated OIDC‑compatible identity federation and a suite of WCAG‑aligned accessibility enhancements. By keeping...
CallRail Connects Voice Assist to HubSpot, Bringing Real-Time Customer Context to Every Call
CallRail announced an upgrade to its HubSpot integration, enabling the AI‑powered Voice Assist to pull CRM data in real time as a call begins. The assistant instantly matches returning callers, delivers personalized greetings, and skips questions already stored in HubSpot,...
Shift AI Is Live: A Customizable Privacy-First Browser Built for the AI Era
Shift announced Shift AI, a privacy‑first, context‑aware AI built into its customizable browser. The feature is optional, letting users decide when and how AI assists their workflow, while requests are routed through Cloudflare’s Privacy Proxy and authenticated with Privacy Pass....
Bloomreach Launches Loomi AI for Shopify: A Single App for Personalizing the Entire Customer Journey
Bloomreach unveiled Loomi AI for Shopify, an embedded app that links Shopify stores directly to Bloomreach’s AI‑driven marketing and search suite. The solution lets merchants personalize search, browse, email, SMS and on‑site experiences using real‑time customer, product and commerce data,...
Deepgram Launches Flux Multilingual: The World’s First Multilingual Conversational Speech Recognition Model
Deepgram announced the general availability of Flux Multilingual, the first real‑time conversational speech‑recognition model that natively supports ten languages. The model can auto‑detect language, handle code‑switching mid‑call, and deliver turn‑taking decisions in under 400 ms, matching monolingual accuracy. Available via Deepgram’s...
Ndovesha AI Launches Unified AI Agent Platform for Marketing, Content Creation and Digital Growth
Ndodesha AI unveiled an expanded all‑in‑one AI agent platform that lets businesses generate marketing assets, automate content creation, and launch digital properties from a single workspace. The suite includes agents for social media images, ad creatives, videos, logos, landing pages,...
Syntax Launches AI-First Application Managed Services for SAP Solutions
Syntax introduced an AI‑First Application Managed Services (AMS) model to modernize support for SAP environments, covering ECC, S/4HANA, Cloud ERP and line‑of‑business apps. The platform embeds AI into ticket handling, delivering up to 40% reduction in support effort and about...
Liverpool FC and SAS Will Deliver More Personalized, Real-Time Digital Fan Experiences with AI
Liverpool Football Club has entered a multiyear partnership with analytics firm SAS to embed AI-driven marketing across its digital properties. Using SAS Customer Intelligence 360 and the Viya analytics platform, the club will unify web, mobile and social data to...
Otter.ai Evolves From AI Notetaker to Create $100B Enterprise Conversational Knowledge Engine Market
Otter.ai unveiled its Conversational Knowledge Engine, a platform that transforms meeting transcripts into a searchable, structured knowledge graph and powers automated, agentic workflows across enterprises. The launch adds AI Chat with private, contextual assistance, new integrations with tools like Gmail,...
LogicMonitor Defines the Autonomous IT Era with AI That Sees, Reasons, and Acts
LogicMonitor unveiled a major expansion of its Autonomous IT platform, integrating Catchpoint’s digital‑experience and Internet performance data to deliver end‑to‑end visibility across infrastructure, SaaS, and user experience. The platform’s AI now moves beyond alert summarization, reasoning across telemetry, topology and...
Q4 Launches AI-Native CRM, Transforming How Investor Relationships Are Managed
Q4 Inc. unveiled an AI‑native CRM built into its investor relations platform, leveraging its Q AI agent to automate meeting logging, generate briefing books, and answer natural‑language queries. The new features include Outlook calendar sync, bulk meeting uploads, and access...