MarTech Series - Marketing technology insights and industry trends

AUI, the creator of the neuro‑symbolic AI model Apollo‑1, announced it has acquired Quack AI, a developer of AI agents for customer service. The deal will double AUI’s R&D team in Tel Aviv and integrate Quack AI’s technology into AUI’s platform, serving customers such as Artlist, Yotpo, and WalkMe. Financial terms were not disclosed.

GameSquare Holdings, Inc. announced it has entered into an asset purchase agreement to acquire the assets of TubeBuddy from BENlabs, issuing 5 million shares of Series A‑2 Preferred Stock to BENlabs as consideration. The acquisition adds an AI‑enabled creator technology platform to...

Caterpillar Inc. announced it has completed the acquisition of RPMGlobal Holdings Limited, an Australian mining software firm. The deal expands Caterpillar’s data‑driven mining technology portfolio, integrating RPMGlobal’s solutions across the mining value chain. The agreement was first announced in October...

Canary Technologies, the leading hotel guest management platform, announced the acquisition of OpenKey, a pioneer in mobile key solutions for hotels. The deal broadens Canary's AI‑powered Guest Management System with expanded mobile key support and door lock compatibility, enhancing digital...
ActiveCampaign announced it has acquired Feedback Intelligence, an AI evaluation and analytics platform that turns raw conversations into actionable insights. The deal will boost ActiveCampaign’s Active Intelligence AI engine, enhancing autonomous marketing workflows for its customers. Feedback Intelligence’s founder and...

xpln.ai, a next‑generation attention measurement platform, announced it has raised $8 million to support its expansion into North America, appointing Gina Cavallo as its U.S. chief revenue officer. The new capital will accelerate commercial operations and help U.S. advertisers leverage attention‑based...

MGID celebrates the one‑year anniversary of its partnership with Marfeel, embedding Marfeel’s advanced analytics into the MGID+ suite. The integration delivers real‑time and historical content performance data, revenue analytics, and audience insights across all publisher sites. By combining content metrics...

AirOps unveiled Page360, a unified data layer that brings together SEO metrics, web analytics, and AI search signals into a single real‑time dashboard. The platform lets marketers see how content performs across Google Search, AI assistants like ChatGPT, and engagement...

Ecer.com’s mobile marketplace is reshaping cross‑border B2B trade by enabling end‑to‑end transactions on smartphones. Guangzhou Dinghao Furniture reduced a week‑long order cycle to a single call, leveraging instant messaging, real‑time video and 360° factory tours. Platform data shows response times...

Conquer has introduced Voice Plus, a mobile‑first app that lets field sales reps capture calls, meetings and notes in under 30 seconds, removing the need for end‑of‑day CRM admin. The solution is built natively within Salesforce, syncing activity instantly to...

New Relic’s 2026 AI Impact Report, based on 6.6 million users in 2025, shows that engineers leveraging the platform’s generative AI and AIOps features ship code 80% more frequently than peers without AI. AI‑strengthened observability cuts alert noise by 27% and...

Global talent solutions provider Atrium announced the creation of Atrium Innovation & Research (AIR), a dedicated technology lab and product incubator. AIR’s first offering, ZephyrIQ, is a conversational AI platform that delivers instant, on‑demand insights from complex extended workforce data....

The article presents a five‑question framework—attention, memory, choice, trust, and emotion—derived from cognitive psychology to evaluate ad effectiveness. It shows how inattentional blindness, the serial‑position effect, choice overload, thin‑slicing, and emotional resonance shape a viewer’s split‑second decisions. Practical tips include...

Liferay’s 2026 Broken Trust Report, based on a survey of 1,000 U.S. adults, finds that 75% of users will abandon a website they perceive as unsafe and often turn to a competitor. A single “off” moment erodes trust for 61%...

Amaze Holdings announced an expanded strategic partnership with Contend, elevating the studio from advisor to fully integrated partner. The collaboration will combine Contend’s storytelling expertise with Amaze’s global commerce platform to deliver end‑to‑end creator‑led product launches. Throughout 2026 the duo...
RainFocus unveiled Nexus, an AI‑driven collaboration layer that turns its event marketing platform into a team of specialized agents. The system introduces an orchestration layer, a context layer, and a unified system of record, enabling agents to automate configuration, guide...
Proximic by Comscore’s 2026 State of Programmatic Report shows 58% of media buyers will boost programmatic spend next year, with CTV and audio emerging as the sole channels slated for budget growth. CTV is projected to command 26% of media...

FADEL introduced FADEL AIVA™, an AI platform that unifies generative, analytical, and predictive capabilities to automate brand compliance and licensing workflows. The solution embeds purpose‑built AI agents—such as a Reviewer Agent for product approvals and a Contract Ingestion Agent for...

SutiSoft launched SutiCLM, an AI‑driven contract lifecycle management platform that automates drafting, negotiation, approval, and storage. The solution uses generative summarization, clause suggestions, risk detection, and conversational AI to cut cycle times and lower compliance risk. Executives claim the tool...
CrafterCMS unveiled a new Cursor AI skill that instantly converts static HTML design templates into fully managed headless CMS projects. The open‑source tool, available via the CrafterCMS Marketplace and GitHub, automates markup restructuring, content model creation, and Git‑based workflow setup....
Vistaprint has chosen Fivetran to automate data movement from its core systems into Snowflake and to push governed first‑party data back into marketing and customer‑engagement tools via reverse ETL. The partnership supports Vistaprint’s cloud‑first, data‑mesh architecture, enabling real‑time personalization, more...
A Forrester Consulting study commissioned by Orange Logic finds that 80% of enterprises will increase Digital Asset Management (DAM) investment over the next two years. The research frames DAM as a strategic orchestration layer rather than a passive repository, linking...
CallFinder, an automated quality‑assurance and coaching platform for contact centers, announced a collaboration with BenchmarkPortal to deliver BenchmarkPortal’s Learning Channel+ microlearning video library to its clients. Learning Channel+ provides a subscription‑based catalog of more than 50 short, five‑minute videos designed...
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
Vertafore has added AI-driven PDF‑to‑web form automation to its Surefyre platform, enabling program administrators to transform PDF submission forms into digital applications with a single click. The feature reduces the manual effort of creating web forms from up to four...
Salt Security announced two strategic integrations that broaden its Universal Visibility platform: the Salt Databricks Connector and the Salt Netlify Collector. The Databricks connector provides dedicated API‑security discovery for the Agentic AI Action Layer, mapping AI agents’ API calls and...

Neusoft and Cerence AI have signed an MOU to co‑develop a large‑language‑model‑driven voice platform for automotive cockpits. The collaboration will embed Cerence AI’s conversational and generative AI capabilities into Neusoft’s NAGIC intelligent cockpit software. Together they will deliver pre‑integrated, scenario‑focused...

Protiviti has been awarded the Microsoft Frontier Partner badge, highlighting its leadership in AI‑first solutions across Microsoft’s cloud portfolio. The recognition underscores the firm’s ability to blend AI agents with human expertise to deliver measurable ROI and secure, compliant outcomes....

Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...

GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....

Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
Syntax has launched the Construction Toolkit for SAP Solutions, a suite of four purpose‑built applications that embed construction‑specific workflows directly into SAP Cloud ERP. The toolkit includes change order management, forecasting, mobile field data capture, and progress billing, aiming to...
Transparent Partners unveiled Agent Studio, a secure AI‑powered platform that hosts agents and converts transformation deliverables into an always‑on, searchable knowledge base. The first deployment, Transparent Project Agent, enables natural‑language queries that surface insights from past projects without digging through...
Kyndryl announced a new Clean Field SAP modernization approach powered by agentic AI, developed with Nova Intelligence. The method automates code customization and remediation during ECC‑to‑S/4HANA migrations, delivering a clean core and faster, lower‑cost transformations. It integrates SAP Business Data...
AI-driven answer engines are reshaping the early stages of the customer journey, prompting brands to seek visibility into how these systems represent them. Netrush, an ecommerce growth agency, announced a strategic partnership with IQRush, a Generative Search Optimization and Answer...
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments,...
Qlik announced that Mark Relph, a Director at Amazon Web Services, has joined its AI Council, bringing deep cloud‑ecosystem and enterprise AI implementation experience. The council, launched in 2024, advises Qlik on practical, responsible AI adoption that emphasizes data governance...
Liveops announced LiveNexus, an AI‑human orchestration platform that combines its 20,000‑plus agent network, three decades of CX data, and best‑in‑class AI into a single operating model. Debuted at Customer Contact Week 2026, the solution lets enterprises test, validate, and scale...
Channel99 unveiled an AI‑driven Paid Search Optimization tool aimed at B2B marketers, shifting measurement from click‑based metrics to cost‑to‑engage target accounts. The platform scores keywords and ad groups by their ability to reach ideal customers, surfacing waste and recommending budget...
Guideline announced three senior leadership appointments: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President of North American Data, and Vivian Herron as Senior Vice President of Sales for North America Brands and Agencies. The hires follow...
Copeland, a global compression‑technology leader, announced an agreement to acquire Bueno Analytics, an Australian SaaS firm that embeds AI and machine‑learning into building and cold‑chain analytics. Bueno’s platform, already deployed at several thousand commercial sites worldwide, will be merged with...
Saltbox Management launched Saltbox.One (S1), an AI‑powered platform that creates a shared intelligence layer for Salesforce services. S1 aggregates over a century of consulting experience, architectural patterns, and revenue‑driving insights into a single knowledge base used by every consultant. The...
OnePlan announced the acquisition of smart360, merging its Strategic Portfolio Management platform with smart360’s Enterprise Architecture and Application Portfolio Management solutions. The combined offering creates a single, insight‑driven system that links strategic intent, technology architecture, and execution. Customers will gain...

TransAct Technologies announced the appointment of Dana Loof as Chief Marketing Officer to steer its global marketing strategy and accelerate growth of its BOHA! platform and casino‑gaming solutions. Loof brings a 30‑year track record in high‑growth tech firms, including senior...

Sitecore announced the expansion of its Global Reseller Program with a new Global Elite initiative, appointing FPT Software as the first elite partner. The elite status grants FPT exclusive reseller rights in Vietnam and non‑exclusive rights across selected Asian and...

Unstoppable Domains and Digital Future Studio unveiled the .digitalfuture top‑level domain at the World Economic Forum in Davos. The new TLD targets founders, operators, and organizations operating at the intersection of emerging tech, regulation, and finance. Backed by Unstoppable Domains’...

TruVideo launched Video Quality Score (VQS), an AI‑driven model that grades automotive inspection videos against a benchmark for content, process, and delivery. Trained on more than 80 million service videos, VQS outperforms generic AI models by over 30 accuracy points. In...

Comcast’s Universal Ads has hired David Shaw, a veteran of Twitter, Snap, TikTok and Reddit, as Head of Global Expansion. Shaw will oversee the commercial rollout of the TV‑focused ad platform beyond the United States, beginning with a UK launch...

Elastic announced a performance upgrade for its Elastic Cloud Serverless on AWS, leveraging new Graviton instances. The enhancement delivers up to 50% higher indexing throughput and 37% lower search latency, with no additional cost to users. The serverless service remains...
OnePlan, a global leader in strategic portfolio management, announced the acquisition of smart360, a provider of enterprise architecture and application portfolio management solutions. The deal, unveiled at the OnePlan Empower Conference in Las Vegas, aims to combine the two platforms...

Mistplay announced a definitive agreement to acquire the Connected Rewards platform and related assets from Mobivity Holdings Corp., expanding its LoyaltyPlay business. The acquisition, expected to close in early Q1 2026, will enhance brand loyalty gamification for mobile gamers and...
Copeland, a global provider of compression technologies, announced it will acquire Bueno Analytics, an Australian SaaS firm specializing in AI-powered building analytics and energy management. The acquisition aims to integrate Bueno’s platform with Copeland’s HVAC solutions to deliver advanced data-driven...

FunnL has expanded its B2B demand‑generation platform by adding social media management and video production services. The new creative capabilities integrate directly with its existing ICP development, multi‑channel outreach, and appointment‑setting tools, creating a single operating system for brand and...

Noetics announced a strategic partnership with White Label Communications to merge its next‑generation ERP platform with the latter’s Unified Communications as a Service (UCaaS) suite. The collaboration creates a single, integrated framework that combines core operational tools with cloud‑based voice,...
Boardwalktech Software Corp. unveiled Verity, an AI‑driven Intelligent Controls Platform aimed at banks, insurers and other highly regulated enterprises. The solution uses generative and agentic AI to automate the design, execution, testing and continuous monitoring of operational, financial and compliance...
impact.com announced a strategic corporate investment in Evertune, an AI marketing startup specializing in Generative Engine Optimization. The partnership aims to integrate Evertune’s technology into impact.com’s platform, though the investment amount was not disclosed. The deal was revealed in a...

UserTesting, a leading enterprise customer insights provider, announced the acquisition of User Interviews, a participant recruitment platform. The deal merges UserTesting’s insights technology with User Interviews’ extensive panel to deliver a comprehensive AI-powered customer insights solution for enterprises. Financial terms...

WP Engine, a global web enablement company, announced the acquisition of Big Bite, an enterprise agency known for advanced editorial tools used by major media brands. The deal will integrate Big Bite’s publishing expertise into WP Engine’s engineering organization, enhancing...

HCLSoftware, the software division of HCLTech, announced its intent to acquire Jaspersoft, the embedded analytics business unit of Cloud Software Group. The acquisition aims to boost HCLSoftware's Data & AI portfolio with AI‑powered, pixel‑perfect reporting capabilities. Deal terms were not...

Adform announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group, to expand its omnichannel media‑buying platform with strong DOOH expertise in the DACH region. The deal, slated to close on December 31, 2025, will integrate Splicky’s local...

Automation Anywhere announced the acquisition of Aisera, expanding its AI-driven Agentic Process Automation suite. The deal, disclosed in the company's Q3 results release, aims to deepen automation capabilities across ITSM, HR, and customer service. Financial terms were not disclosed.
partnrUP announced the acquisition of Novel, a Shopify video app that enables brands to deploy UGC and influencer video on their storefronts. The deal integrates Novel's shoppable video capabilities with partnrUP's AI‑driven creator workflow, aiming to automate content distribution and...
Predictive advertising firm Cadent announced the acquisition of VuePlanner, a YouTube video‑ad planning and measurement platform, to broaden its total‑video capabilities across linear, CTV and YouTube. The deal integrates VuePlanner’s AI‑driven media‑intelligence tools into Cadent’s offering, enhancing advertisers’ ability to...
ZS, a global management consulting and technology firm, announced the acquisition of Salesforce consulting partner Torrent Consulting. The deal aims to combine ZS's healthcare expertise with Torrent's multi‑cloud Salesforce capabilities to accelerate AI‑driven solutions for patients, providers, and life‑sciences organizations.
Seattle‑based startup Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The funding will fuel the expansion of its AI‑driven performance‑marketing platform that promises up to 50% lift...
Harmonic announced it will sell its video business to MediaKind for an all‑cash consideration of approximately $145 million. The transaction, pending completion, will sharpen Harmonic’s focus on broadband while expanding MediaKind’s video portfolio. A conference call confirmed the deal on December 8, 2025.
Semify, a white‑label digital marketing software provider, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting platform. The deal expands Semify's AI optimization capabilities and broadens its international market reach. Financial terms were not disclosed.
Trozzolo Communications Group announced it has acquired Midan Marketing, a full‑service agency serving the meat industry. The deal expands Trozzolo's marketing communications reach into the fast‑growing meat and agriculture sectors, enhancing service depth for both firms' clients.
Tata Communications announced the acquisition of a 51% stake in Commotion Inc., an AI-native enterprise SaaS platform. The deal aims to accelerate AI integration across Tata Communications' Digital Fabric and Customer Interaction Suite offerings.
Louder.ai has launched a $1.5 million capital raise to scale its patented, crowdfunded digital advertising platform. The fresh funding will support product development and market expansion, positioning the company for accelerated growth in the ad tech space.
Barcelona‑based Titan Operating System (Titan OS) announced a €50 million Series A round led by Highland Europe, with participation from Mangrove Capital Partners and other investors. The funding will support the rollout of its independent Connected TV operating system across Europe,...
MineOS announced the completion of the sale of its consumer privacy business to McAfee, marking a strategic shift toward enterprise-focused AI‑driven privacy and risk management. The transaction, disclosed on November 25, 2025, enables MineOS to concentrate on its autonomous platform...
Ooma announced a definitive agreement to acquire Phone.com, aiming to add roughly 87,000 business users and boost its SMB communications portfolio. The cash transaction is expected to generate $22‑23 million in annual revenue and $1‑1.5 million in adjusted EBITDA for...

Verndale announced the acquisition of Fishtank, a Sitecore Platinum Partner, to combine their Sitecore MVP talent and AI expertise. The deal creates a leading SitecoreAI experience practice in North America, expanding Verndale’s digital experience capabilities. Deal terms were not disclosed.
KERV.ai announced a Series B round led by Coral Tree Partners, aimed at scaling its AI-driven contextual commerce media platform. The fresh capital will support product development, market expansion, and hiring across its B2B SaaS operations.

GetVocal, a Paris‑based provider of enterprise conversational AI, announced a $26 million Series A round led by Creandum with participation from Elaia and Speedinvest. The funding will boost product development, market expansion and hiring across Europe, reinforcing its mission to deliver...

Alembic Technologies announced a $145 million Series B and growth round, boosting its valuation 15.7× since Series A. The round was led by Prysm Capital and Accenture with participation from Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital and WndrCo, positioning Alembic as a...

Utah‑based AI‑native e‑learning startup Mindsmith announced a $4.1 million seed funding round to accelerate its corporate learning platform. The round was led by Next Frontier Capital with participation from WndrCo, Grix, and individual investors Aaron Skonnard and Karl Sun.

Automation Anywhere announced the acquisition of Aisera, expanding its AI‑driven automation portfolio with Aisera's conversational AI for ITSM, HR, and customer service. The deal, disclosed on November 4, 2025, aims to create a comprehensive agentic platform that can automate up...
ICARO Media Group, an AI‑focused media technology firm, announced the acquisition of LiftMedia for $15 million. The deal adds LiftMedia’s elevator‑screen advertising platform to ICARO’s digital‑out‑of‑home network, strengthening its AI‑driven DOOH capabilities across Europe.

Iozera announced an agreement to purchase a 4.5‑megawatt data center in Houston, Texas, which it will expand to a 10‑megawatt AI‑ready multi‑tenant facility. The acquisition, aimed at creating the first AI‑factory in a planned network, leverages NVIDIA GPUs and advanced...

RAEK Data, LLC has acquired the domain/business FirstPartyData.com to bolster its first‑party data, identity resolution (EchoID) and AI-driven marketing offerings. American Rebel Holdings, a strategic investor in RAEK, highlighted the transaction and its prior $1.5M investment in RAEK.

Sublime Security announced a $150M Series C round led by Georgian, with participation from Avenir, 01A, Index Ventures, IVP, Citi Ventures, and Slow Ventures. The funding will accelerate the company’s agentic AI capabilities, expand its platform and global footprint.

Moving Walls announced the acquisition of audience research firm Insightz Club and simultaneously launched Moving Walls Science, an AI‑powered intelligence suite to unify predictive audience insights across DOOH and connected media. The deal combines Moving Walls' DOOH platform with Insightz...

Following Aisle Rocket's March 2024 acquisition of Manifest, the two firms have merged under the single brand Manifest to operate as an independent, full‑service agency focused on the middle of the customer journey. The combined agency consolidates Manifest's B2B content...

Responsive has acquired Australia-based Bidhive as part of its recent global expansion to bolster Strategic Response Management capabilities and broaden its SRM footprint. The acquisition complements Responsive's new Fall 2025 AI release and regional growth including offices in Coimbatore and...
Granicus has acquired Indigov, a provider of constituent relationship solutions for government agencies and elected offices, to expand its Government Experience Cloud and enhance constituent management capabilities. The deal combines both companies' technologies and expertise to strengthen civic engagement and...
Caylent, an AWS Premier Tier Services Partner, has acquired Trek10 Inc., another AWS Premier Tier partner, to extend Caylent’s portfolio into managed services and strengthen end-to-end AWS offerings. The strategic acquisition aims to deepen AWS expertise and broaden customer managed-service...

Uniphore closed a $260 million Series F on 2025-10-22 at a $2.5 billion price, with strategic investments from NVIDIA, AMD, Snowflake, and Databricks alongside financial and sovereign investors such as NEA, March Capital, BNF Capital, National Grid Partners, and Prosperity7...

Moments Lab, an AI-driven video discovery company, completed a $24 million mid-year fundraising to support expansion into North American media, entertainment and brand markets and deepen product development for its Discovery Agent. The company appointed JP Maheu as board chairman...

Dialogue AI, an AI-native market research platform, closed a $6M seed round led by Lightspeed Venture Partners with participation from Seven Stars, Uncommon Projects, Tornante Company and angel investors. The funding will accelerate product development and go-to-market efforts for Dialogue's...

MaintMaster has acquired Peoplegeist to integrate its AI-driven text analysis into MaintMaster's CMMS and OEE platforms, launching Manufacturing Intelligence to turn operator notes and work orders into actionable insights that reduce downtime and improve asset care.

Epiminds, a Sweden-founded startup building multi-agent AI marketing systems, announced a $6.6M seed round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The funding accompanies the company's public launch and will be used to expand...

Mod Op has acquired Ascend Marketing to deepen its marketing automation, customer engagement, and account-based marketing capabilities, integrating Ascend’s data, martech, and ABM expertise into Mod Op’s end-to-end B2B service offering. Ascend’s leadership will join Mod Op’s executive team as...

CoreWeave disclosed a pending acquisition of Monolith AI as part of its ongoing expansion of AI-focused capabilities. The announcement was made alongside a product launch and references prior strategic acquisitions including OpenPipe and Weights & Biases.

Epiminds, founded by Elias Malm and Mo Elkhidir, announced a $6.6M seed funding round led by Lightspeed Venture Partners with participation from EWOR, Entourage and angel investors. The company will use the capital to expand its multi-agent AI marketing platform...
IBM signed a definitive agreement to acquire Cognitus, an SAP S/4HANA services provider with industry-specific, AI-powered solutions, to strengthen IBM's SAP capabilities across regulated sectors such as Aerospace & Defense, Energy & Utilities, and Manufacturing. The deal aims to accelerate...
Pixelworks signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. to a special purpose entity affiliated with VeriSilicon. The transaction transfers ownership of the Shanghai semiconductor subsidiary from Pixelworks to VeriSilicon.
Dreamdata closed a $55 million Series B round led by PeakSpan Capital with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital and Crowberry Capital to accelerate development of its AI-driven B2B marketing and go-to-market platform.
FullPAC announced the acquisition of Advocacy Lab LLC, adding the AI-optimized content-creation platform to its RoboCent voter-engagement suite. The deal aims to combine Advocacy Lab's AI templates with FullPAC's P2P messaging and targeting to deliver scalable, personalized campaign content ahead...