MarTech Series
MarTech Series - Marketing technology insights and industry trends
EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads
EnforceAuth announced a free tier of its AI Security Fabric, giving enterprises a vendor‑neutral platform to govern AI agents, automated workflows, and machine identities. The solution shifts from traditional access control to decision‑centric authorization, evaluating each action with full context before execution. With 88% of organizations reporting AI‑agent security incidents last year, the free offering aims to close the widening governance gap and satisfy emerging regulations such as the EU AI Act and DORA. By removing price barriers, EnforceAuth seeks rapid adoption across sectors that rely on autonomous AI workloads.
RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound
RocketReach announced a strategic partnership with Autobound to embed the latter’s Signal Engine into its platform. The integration adds more than 400 real‑time company and contact signals—including job changes, SEC filings, and product launches—to RocketReach’s existing contact database. This signal‑driven...
ArisGlobal Launches XDI
ArisGlobal unveiled XDI, a Data Intelligence Cortex that federates fragmented life‑science data without centralizing it. The platform delivers continuous, explainable, decision‑grade intelligence across domains such as pharmacovigilance, benefit‑risk, and regulatory operations. XDI promises up to 80% reduction in compliance effort...
Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises
Scalo announced an expanded partnership with Databricks, joining its Consulting and Service Integration Partner Program to bolster its Data & AI practice. The collaboration enables enterprise clients to centralize data on a lakehouse foundation, streamline data flows, and deploy AI...
Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls
Infobip has teamed up with the European Space Agency to deliver asteroid impact alerts through its Voice API, replacing email notifications with instant phone calls. The integration enables ESA’s Meerkat Asteroid Guard to issue real‑time alerts 24/7, cutting response times...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
ECER.com Redefines the Future of Mobile B2B Commerce
ECER.com is transforming international B2B trade by turning smartphones into full‑service sourcing hubs. The platform adds instant mobile alerts, multilingual AI chat and live video, letting buyers respond to inquiries any time, as demonstrated by a Guangzhou firm that closed...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
AUI Acquires Quack AI, Developer of AI Customer Service Agent Technology
AUI, the creator of the neuro‑symbolic Apollo‑1 model, has acquired Quack AI, a startup that built trainable AI agents for customer service. The deal will double AUI’s R&D staff in Tel Aviv, adding Quack’s 15‑person team and its $7 million seed‑funded...
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
TQA Announces New Agentic-Focused Identity, Expanding Technology Partnerships With Microsoft and ServiceNow to Break the Enterprise AI Gridlock
TQA announced a rebrand and strategic shift toward Agentic AI, aiming to close the gap where 95% of AI projects stall before production. The company unveiled new technology practices with Microsoft—integrating Copilot, Power Platform, and Azure AI—and ServiceNow, focusing on...
Funnel Processes the World’s First Rent Payment Inside ChatGPT
Funnel, the AI‑driven CRM for multifamily operators, completed the world’s first rent payment inside ChatGPT in partnership with BH Management, which oversees over 93,000 units. The transaction leveraged Funnel’s existing Resident Portal workflows, requiring no new software integrations. This proof‑of‑concept...
Krikey AI Achieves SOC2 Compliance, Strengthening Security Assurance for Its Professional AI Animation Generator
Krikey AI announced it has earned SOC2 Type II certification and Amazon Web Services Nonprofit and Education competency badges, confirming its 3D animation generator meets rigorous security and operational standards. The certifications validate institutional‑grade data protection for enterprises, schools, and nonprofit...
Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce
Meet The People (MTP) has launched MTP Intelligence, a proprietary AI‑enabled platform that consolidates creative, media, commerce and analytics into a single environment for its ten agency brands. Powered by its own data firm RADaR Analytics, the platform orchestrates end‑to‑end...
KNOREX Launches Agentic AI-Ready Ads API to Power Cross-Channel Advertising Automation
KNOREX announced the launch of its agentic AI‑ready Ads API, a unified infrastructure layer designed to automate cross‑channel advertising workflows. The API, compatible with Amazon Ads MCP and the open Advertising Common Protocol, enables AI agents to manage campaigns on...
Enverus Launches Marketplace for Buying and Selling Minerals, Backed by Industry-Leading Data and Analytics
Enverus unveiled the Minerals Marketplace, a secure, fee‑free platform that directly connects buyers and sellers of mineral and non‑operated interests. Leveraging Enverus data on over 250,000 owners and about 85% of U.S. royalty revenue, the service offers real‑time cash‑flow and...
Krisp AI Note Taker Raises the Bar for Meetings by Expanding Its AI Meeting Suite With Accent Conversion
Krisp AI Note Taker expands its meeting suite by adding real-time accent conversion alongside its established noise cancellation. The voice‑AI platform now offers AI‑generated transcripts, summaries and action items while normalizing diverse accents, improving clarity for participants. To date, the...
New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
Clutch and Conductor’s 2026 State of Content Report shows content marketers are boosting investment as SEO expands into AI search. Eighty‑seven percent plan to increase budgets next year, and one‑quarter now write primarily for large language models. The survey of...
TopQuadrant Launches Enterprise Context Platform to Build Trusted AI
TopQuadrant unveiled TQ Data Foundation, an enterprise context platform designed to close the AI "context gap" that keeps many large firms in pilot mode. The solution layers knowledge‑graph technology over existing data assets, delivering unified models, reference terms, metadata, and...
Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
Spokenote unveiled the first video platform that combines automation speed with authentic, human‑focused interaction. The solution lets marketers generate personalized short‑form videos at infinite scale without manual editing or AI‑generated impersonations. Using modular components, each video adapts to viewer data,...
Bolt Data Announces Bolt Data Connect, Developed on the Servicenow AI Platform to Unify Equipment Data and Operational Workflows Across...
Bolt Data unveiled Bolt Data Connect, a solution built on the ServiceNow AI Platform that streams live IoT data from industrial equipment into enterprise workflows. The offering automates field service actions, predicts maintenance needs, and provides real‑time visibility across asset...
Infosys and Anthropic Announce Collaboration to Unlock AI Value Across Complex, Regulated Industries
Infosys and Anthropic announced a strategic partnership to embed Anthropic's Claude models, including Claude Code, into Infosys Topaz AI services. The collaboration launches with a dedicated Anthropic Center of Excellence for telecommunications, targeting AI agents that automate complex, regulated workflows. It...
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
AXIS Consulting Shares a Practical Model for Scaling AI, Automation, and CRM Change
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
Starweaver Expands AI Engineering Presence in Hyderabad
Starweaver announced a major expansion of its AI engineering hub in Hyderabad, planning to quadruple its engineering and data staff within six months. The center will accelerate development of AI‑driven platforms such as Journeybuilder, DesignPilot, and analytics intelligence tools for...
Comcast Business Powers February’s Biggest Broadcast Events
Comcast Business is again partnering with NBCUniversal to provide the backbone network for three marquee February events: Super Bowl LVII, the 2026 Milan‑Cortina Winter Olympics, and the 2026 NBA All‑Star Game. The company will deliver dedicated, high‑capacity fiber connections linking...
Rank Street Marketing Launches GEO Systems to Help Local Brands Win in AI Search
Rank Street Marketing has launched a Generative Engine Optimization (GEO) service suite aimed at helping local businesses secure visibility in AI‑driven answer engines such as Google Gemini and ChatGPT. The offering expands traditional local SEO by optimizing Google Business Profiles,...
Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment
Rockwell Automation’s Emulate3D digital twin helped Brazil’s Falcare Industrial Equipment accelerate project delivery and cut costs. By simulating mechanical behavior and control logic before hardware construction, Falcare reduced project execution time by 60% and eliminated costly rework. The technology also...
Why Media Mix Modeling So Rarely Works for B2B
Media mix modeling (MMM) excels for consumer brands with high transaction volume, stable offers, short purchase cycles, and direct paths, but B2B marketers often encounter wide uncertainty intervals and volatile recommendations. The core issue is statistical: B2B deals are few,...
Alliance Creative Group ACGX Launches AI Video Subscription Platform to Help Brands Publish Consistent Content at Scale
Alliance Creative Group (ACGX) unveiled an AI‑driven video subscription platform that lets brands generate short‑form videos at scale. The service offers per‑video pricing as low as $26, with monthly plans and no long‑term contracts. It targets Instagram Reels, TikTok, YouTube...
Mintegral and Insightrackr Reveal 2026 Non-Gaming App And Ad Trends
Mintegral and Insightrackr released the 2026 Global Non‑Gaming App Trends Report, analyzing data from over 100 markets in 2025. The study highlights rapid AI integration, explosive growth in Short Drama apps, and a shift toward ROI‑centric, automated bidding. It also...
Ecer.com Transforms Cross-Border B2B with Mobile-First Collaboration
Ecer.com has launched a mobile‑first platform that reengineers cross‑border B2B trade workflows for real‑time collaboration. The solution embeds instant messaging, AI‑powered translation, and remote factory inspection features, allowing buyers and suppliers to communicate and verify credibility on smartphones. By consolidating...
New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply
New York Times Advertising and Magnite have deepened their partnership, designating Magnite’s DV+ platform as the preferred private‑marketplace conduit for the Times’ mobile in‑app ad inventory. The deal gives brands direct, addressable access to the newspaper’s premium app audience, which...
DealsFlow Launches AI-Powered CRM and Social Media Automation Platform for Small and Medium Businesses
DealsFlow has launched an AI‑powered CRM and social media automation platform tailored for small and medium‑sized businesses. The solution merges Facebook and Instagram inbox management, AI‑driven comment replies, and AI‑generated text and image posts with traditional lead and pipeline tracking...
Simfoni Earns ProcureTech100 Recognition for AI-Driven Analytics and Sourcing Execution
Simfoni has been named to the 2025/2026 ProcureTech100, highlighting its AI-driven Strategic Spend Hub that automates procurement analytics and sourcing execution. The platform, built natively on Snowflake, consolidates spend data, sourcing workflows, and pipeline management into a single, governed application....
Upland Panviva’s Sidekick Unveils AI Conversational Search to Elevate Enterprise Knowledge
Upland Software launched AI Conversational Search for its Panviva Sidekick browser assistant, letting frontline agents query enterprise knowledge in plain English. The feature combines Retrieval‑Augmented Generation with large language models, pulling only from approved, compliance‑driven content to curb hallucinations. It...
Moburst Launches Growth Labs Initiative to Enhance the Development of AI-Powered Solutions to Supercharge Client Growth
Moburst has unveiled its Growth Labs initiative, a dedicated AI innovation unit that builds, tests, and scales AI‑driven marketing solutions for its clients. The agency has embedded AI across all 29 service offerings with the help of 16 cross‑department AI...
RegASK Launches AI-Assisted Label Review Delivering Compliance Reports in Seconds Across Global Markets
RegASK unveiled an AI‑Assisted Label Compliance Review that checks packaging labels in seconds across major markets such as the US, EU, UK and China. The tool pairs instant AI analysis with an interactive viewer that highlights violations and links directly...
Similarweb Launches AI Studio: Enterprise Intelligence That Puts Expert Market Research at Every Employee’s Fingertips
Similarweb introduced AI Studio, an AI‑powered enterprise intelligence platform built on its massive digital data repository. The solution offers conversational chat, automated deep‑research reports, and AI‑generated dashboards, allowing any employee to retrieve market insights instantly without specialized training. Beta testing...
Capitol AI Names Chester Leung as Vice President of Engineering to Advance Enterprise Trust, Security, and Governance
Capitol AI announced Chester Leung as Vice President of Engineering, bolstering its leadership as the firm pushes AI tools deeper into workflows handling sensitive data. Leung brings a risk‑first mindset and extensive experience building secure, governance‑focused AI platforms, most recently...
ID Dataweb Achieves SOC 2 Type II Attestation, Strengthening Transparency and Confidence in Security Controls
ID Dataweb announced it has again earned SOC 2 Type II attestation for its platform, confirming that its security, availability and confidentiality controls operate effectively over time. The audit, performed by an independent third party, validates continuous compliance with the AICPA...
DXC Completes Enterprise-Wide Amazon Quick Deployment and Launches New Practice to Help Accelerate AI Adoption
DXC Technology completed an enterprise‑wide rollout of Amazon Quick, the agentic AI‑powered digital workspace, reaching 115,000 employees in 70 countries. The deployment introduced an AI Advisor used by more than 40,000 engineers, accelerating decision‑making and productivity. DXC also launched the...
IgniteTech Unveils Adminio™ AI, Transforming Meeting Scheduling Through Intelligent Email Orchestration
IgniteTech introduced Adminio™ AI, a patent‑pending platform that automates meeting scheduling through conversational email assistants. The AI persona operates on the user’s own domain, handling calendar checks, time‑zone conversions, and multi‑party negotiations without booking links. Adminio AI integrates with Microsoft...
ON24 Celebrates 2025 Winners of the Digital Engagement Excellence Awards
ON24 announced the 2025 Digital Engagement Excellence Awards, honoring firms such as Fortinet, Salesforce, and Travel Media Group for outstanding virtual event performance. Winners leveraged the ON24 Intelligent Engagement Platform to drive revenue, accelerate AI adoption, and scale personalized experiences....
OPEX® Corporation Introduces the Velo™ Series of Premium Desktop and High Production Document Scanners
OPEX Corporation unveiled the Velo™ Series, a new line of premium desktop and high‑production document scanners powered by InoTec. The portfolio spans the compact Velo 3120 with 120 ppm speed, the mid‑volume Velo 6000 reaching 250 ppm, and the enterprise‑grade Velo 8000...
SMAART Company Launches Technology Solutions for Modern Businesses
SMAART Company is close to launching KoreCRM, a proprietary platform that consolidates revenue‑operations functions into a single system of record. The solution links lead generation, sales execution, automation, communications, and analytics while natively integrating Google Workspace. SMAAD also bundles Salesforce...
Secure Mobile Communications Market Set for Rapid Growth Amid Rising Cybersecurity Threats
The global secure mobile communications market is projected to expand from $28.5 bn in 2026 to $100.9 bn by 2033, reflecting a 19.8% compound annual growth rate. Growth is fueled by escalating cyber‑threats, stricter data‑privacy regulations, and the shift toward remote, mobile‑first...
Open Source AI News and Analytics Platform Launches
AITools.coffee launched as the most advanced open‑source AI news and analytics platform, aggregating daily metrics such as stars, forks, issues, and commits from thousands of AI repositories. The service goes beyond simple directories by visualizing developer activity, segmenting data by...
Enterprise Technology Buying Shifts Toward Real-World Evaluation as Works360 Expands Global Demo Infrastructure
Works360, a behind‑the‑scenes demo‑infrastructure provider, is now publicly launching its platform that powers real‑world technology evaluation for enterprise buyers. The company offers global logistics, evaluation centers, program orchestration, and analytics to help OEMs and channel partners deliver hands‑on experiences across...
Pinterest Appoints Kecia Steelman to Board of Directors
Pinterest announced that Kecia Steelman, President and CEO of Ulta Beauty, will join its Board of Directors effective February 16, 2026. Steelman brings more than three decades of retail leadership, having overseen Ulta’s growth and held senior roles at Home...