MarTech Series
MarTech Series - Marketing technology insights and industry trends
Semify Acquires Leading Digital Marketing Reporting Platform Dragon Metrics to Accelerate Global AI Optimization Capabilities and Expand International Market Reach
Semify, a white‑label digital marketing platform, announced the acquisition of Dragon Metrics, a leading SEO/AI/PPC reporting solution. The deal merges Dragon Metrics' granular data engine and multilingual capabilities with Semify's AI optimization suite. It expands Semify's international footprint, especially in Europe and APAC, and enhances its white‑label offering for agencies. The combined platform aims to deliver unified, real‑time analytics across organic and paid channels.
Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform
Schnuck Markets has adopted Domo’s AI and Data Products platform to centralize its retail data and enable real‑time decision‑making. The cloud‑based solution unifies sales, inventory, and supply‑chain metrics across more than 130 stores. By embedding AI models into everyday workflows,...
Scowtt Raises $12M Series A to Transform Performance Marketing with AI-Powered Advertising Platform
Seattle‑based Scowtt announced a $12 million Series A round led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. The AI‑powered advertising platform claims to lift conversion rates by more than 50% for enterprise advertisers using predictive optimization....
Harmonic Announces Pending Sale of Its Video Business to MediaKind
Harmonic announced an all‑cash sale of its video business to MediaKind for roughly $145 million. The transaction will allow Harmonic to concentrate on its core broadband portfolio and fund growth initiatives. MediaKind will assume responsibility for existing video customers, pledging continued...
ZS Acquires Torrent Consulting to Fuel Salesforce’s Healthcare, Life Sciences AI Solutions
ZS, a global management consulting and technology firm, announced the acquisition of Torrent Consulting, a specialist Salesforce partner focused on Health Cloud, Life Sciences Cloud, and Agentforce implementations. The deal integrates Torrent’s multi‑cloud expertise with ZS’s deep healthcare knowledge and...
DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform
DEEPX unveiled an ultra‑efficient AI video‑analytics platform built on its AmpereOne® architecture, pairing proprietary DEEPX accelerators with Ampere CPUs. The solution claims to surpass conventional CPU‑plus‑GPU setups by a wide margin in both performance and power consumption. Designed for edge...
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management
Agiloft unveiled an AI‑driven Obligation Management solution, extending its data‑first contract lifecycle management platform to cover post‑signature duties. The new suite uses generative AI to extract, track, and automate contractual obligations, delivering real‑time visibility and compliance dashboards. Integrated with ERP,...
O9 Strengthens Ties With World Economic Forum’s Associate Partnership
o9 announced its entry into the World Economic Forum’s Associate Partner program, deepening its collaboration with the global public‑private coalition. The partnership links o9’s enterprise AI planning platform with leaders across business, government, and academia. By joining the program, o9...
BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico
Brand Engagement Network (BEN) and Skye Inteligencia LATAM have launched Skye Salud, a Mexican subsidiary focused on building a sovereign augmented‑intelligence platform for healthcare. The joint venture combines BEN's expertise in secure, multimodal AI for regulated sectors with Skye Inteligencia's...
New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them
Akii has launched AI Search Tracker, the first platform that quantifies how often brands appear in answers generated by leading AI search engines such as Google AI, ChatGPT, Perplexity, and Microsoft Copilot. The tool aggregates recommendation data across these four...
Allison Worldwide Expands Global Leadership with New Europe CEO
Allison Worldwide, part of Stagwell, announced Jeremy Lucas as its new CEO for Europe, based in London. Lucas, formerly the CEO of Hotwire UK and Managing Director at Edelman, will lead the agency’s regional integration and growth. His mandate includes...
Nagarro Becomes OpenAI Services Partner to Support Industry-Scale AI Adoption
Global digital engineering firm Nagarro announced its designation as an OpenAI Services Partner, enabling it to help enterprises across the Asia‑Pacific region adopt OpenAI technologies such as the OpenAI API and ChatGPT Enterprise. The partnership equips Nagarro to provide end‑to‑end...
Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth
Skyline Digital Marketing has launched its proprietary Skyline Methodology, a four‑step, data‑driven framework aimed at reducing risk and amplifying return on investment for clients. The approach borrows structured processes from IT engineering and cybersecurity, applying them to digital marketing campaigns....
RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions
RegEd’s Enterprise Advertising Review platform has crossed the 8 million submission threshold, generating more than 15 million review decisions and nearly 17 million individual review items. The solution leverages AI‑driven automation to streamline advertising compliance for financial services firms. Continuous innovation has positioned...
SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services
SEO Image, a New York‑based digital agency, announced expanded initiatives to boost brand visibility through Generative Engine Optimization, online reputation management, and traditional SEO services. The firm highlighted new AI‑driven keyword research tools, real‑time reputation monitoring, and a cloud‑based analytics...
IMini AI Integrates Kling O1 for Next-Gen AI Video Creation
iMini AI announced the first‑to‑market integration of the Kling O1 AI video model, unlocking seamless cinematic video creation, editing, and natural‑language manipulation. The platform now lets creators, filmmakers, and brands generate and refine video content by simply describing their vision...
Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It
CMOs are shifting from reactive marketing to proactive cultural leadership by institutionalizing cultural intelligence within their organizations. They rely on real‑time social data, cross‑functional insight teams, and creator partnerships to anticipate cultural shifts before they become mainstream. This agility shortens...
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou’s Kling AI unveiled the Video 2.6 model on Dec 3, 2025, introducing simultaneous audio‑visual generation. The new capability creates synchronized sound and moving images in a single pass, removing the traditional silent‑video‑then‑dub workflow. Early tests show up to 60 % faster turnaround and...
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce announced that AstraZeneca has selected its Agentforce Life Sciences platform as a unified global solution for customer engagement. The AI‑powered, data‑driven system will connect AstraZeneca’s sales, medical and commercial teams with healthcare professionals worldwide. By centralising insights and workflows,...
How B2B Brands Stay Visible As Clicks Disappear
The rise of generative AI has transformed web search from a keyword‑driven, click‑through model to an answer‑first experience. B2B marketers now face “zero‑click” SERPs where users get instant answers without visiting a site. To stay visible, brands must optimize for...
The Art and Science of Persuasion: MarTech’s AI Is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has evolved from a niche experiment into a dominant advertising channel, with giants like Amazon, Walmart, and Target operating full‑fledged media ecosystems that include demand‑side platforms, inventory networks, and brand studios. MarTech’s artificial intelligence is now the engine...
Trozzolo Communications Group Acquires Midan Marketing, Significantly Enhancing Meat & Ag Capabilities
Trozzolo Communications Group, a Kansas City‑based marketing firm, announced the acquisition of Midan Marketing, the meat industry’s full‑service agency. The deal merges Trozzolo’s broad communications expertise with Midan’s deep specialty in meat and agriculture branding. By combining resources, the new...
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The Retail AI Council announced a new Shopper Context Protocol (SCP) Working Group, uniting retail and technology leaders to craft an open standard for sharing shopper‑context data. The initiative aims to prevent loyalty erosion as agentic AI agents become more...
Tealium Enables AI-Powered Contact Center Solutions with Amazon Connect Integration
Tealium announced a native integration with Amazon Connect, linking its real‑time data orchestration platform to the cloud‑based contact‑center service. The bi‑directional flow lets brands feed customer data into Amazon Connect and pull interaction outcomes back into Tealium, enabling AI‑driven personalization...
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
A new "Data Integrity Impact Study" released by Compliant, a media‑technology firm partnered with the World Federation of Advertisers, demonstrates that data integrity is a decisive growth lever for digital advertisers. The research, spanning 1,200 campaigns in 15 markets, shows...
In The Car Announces Strategic Engagement with Ink Digital Marketing
Embedded insurance platform In The Car has entered a strategic engagement with Ink Digital Marketing. The partnership is designed to strengthen the brand and accelerate market visibility for its point‑of‑sale insurance solution. Ink Digital will provide end‑to‑end digital marketing services,...
What Local Businesses Should Know About Google’s E-A-T Requirements
Google continues to prioritize its E‑A‑T framework—Expertise, Authority, and Trustworthiness—when ranking local businesses. The rise of AI‑driven search and shifting user behavior intensify the need for verifiable expertise and credible signals. Local firms must align their website, Google Business Profile,...
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Iffel International rebuilt its own website to achieve a 2.4‑second mobile load time, establishing a new 2.5‑second mobile‑first performance benchmark. The agency announced that the underlying performance framework, powered by AI‑driven optimization, is now offered to businesses worldwide. By meeting...
Colle AI (COLLE) Activates Neural Texture Synthesizer for Ultra-Detailed Digital Asset Creation
Colle AI has launched its Neural Texture Synthesizer, a next‑generation rendering engine that creates ultra‑detailed textures for digital assets on multichain NFT platforms. The system adds visual depth, density, and realism while maintaining cross‑chain compatibility. Integrated into Colle’s existing AI...
FlutterFlow Introduces Dreamflow Enterprise to Help Organizations Ship Production-Ready Mobile Apps Faster
FlutterFlow unveiled Dreamflow Enterprise, an expanded version of its agent‑first app creation platform designed for large organizations. The new offering promises to break down silos between product, design, and engineering while delivering enterprise‑grade security, brand consistency, and architectural governance. By...
Codacy Launches “AI Risk Hub” And “AI Reviewer” To Tame the Wild West of GenAI Coding
Codacy, the automated security and code‑quality platform, unveiled two new AI‑driven capabilities – the AI Risk Hub and the AI Reviewer – to bring enterprise‑wide governance to AI‑generated code. The AI Risk Hub assigns compliance and security risk scores to...
Omada Charts the Future of Identity Governance in the Age of Agentic AI
Omada A/S announced a long‑term strategic vision that expands Identity Governance and Administration (IGA) beyond human users to include the growing ecosystem of autonomous AI agents and other non‑human identities. The company will introduce policy‑driven controls, real‑time risk scoring, and...
Aircall Leverages Ribbon and AWS to Power Global Communications Connectivity
Aircall, the AI‑driven voice platform for SMBs, is integrating Ribbon Communications' suite of cloud‑native solutions within Amazon Web Services. The partnership enables Aircall to accelerate product rollouts, streamline network operations, and meet diverse regulatory requirements globally. Ribbon’s Session Border Controllers,...
Google Workspace Study Reveals More Than 90% of Rising Leaders Want AI With Personalization
Google Workspace released results of its second‑annual “Young Leaders” survey, commissioned by The Harris Poll. The study, which sampled more than 3,000 emerging professionals across 12 countries, found that over 90 % of respondents want AI features that can be personalized...
Vonage Expands AWS Collaboration with the Launch of Its Enterprise Solutions in AWS Marketplace
Vonage, now part of Ericsson, announced that its enterprise software suite is available in the AWS Marketplace. The offering includes Vonage Communications APIs, Network APIs, and a Contact Center solution, alongside a new integration of Amazon Nova Sonic with the...
AdPlayer.Pro Online Video Ad Tech Company Rolls Out Interstitial Video Ads 2.0
AdPlayer.Pro, a global SaaS video‑ad technology provider, unveiled Interstitial Video Ads 2.0, a full‑screen ad unit for mobile and desktop environments. The format complies with VAST 4.2, enabling programmatic buying and dynamic creative stitching. Early beta results indicate up to 70%...
Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting and Analytics Across All Channels
Clinch introduced AI Data Agents to its Agentic AI Copilot, turning campaign data into conversational insights across every media channel. The new agents let advertisers query performance metrics, generate actionable recommendations, and automate reporting without manual data wrangling. By embedding...
IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync
IAB Tech Lab has released version 1.0 of its Deals API, a new specification that standardizes how programmatic advertising deals are synchronized across platforms. The API clarifies the distinct roles of sellers, packagers, and curators, aiming to bring greater transparency to...
PubMatic and BrightLine Partner to Turn Interactive CTV Into Measurable Performance
PubMatic and BrightLine have formed a partnership that makes BrightLine’s interactive connected‑TV (CTV) ad formats available programmatically through PubMatic’s marketplace. The collaboration links viewer engagement, geographic targeting, and commerce outcomes to provide measurable performance data. With eMarketer forecasting nearly $33 billion...
Qlik Collaborates with AWS to Deploy AI Solutions on AWS European Sovereign Cloud
Qlik announced a $1.5 billion investment in Europe over five years and will launch its AI‑driven analytics suite on Amazon Web Services’ European Sovereign Cloud. The partnership ensures that data remains under EU jurisdiction while leveraging AWS’s scalable infrastructure. Qlik aims...
UiPath Joins the Veeva AI Partner Program to Deliver Secure & Trusted Agentic Testing Capabilities for Quality Management
UiPath has joined Veeva’s AI Partner Program to embed its agentic automation technology into Veeva’s quality‑management suite. The collaboration will automate and orchestrate the highly regulated, manual processes of application testing and validation. By delivering end‑to‑end, secure workflows, the partnership...
Smint.io, Censhare and Marmind Join Forces to Redefine Content Experiences for Leading Brands
Smint.io announced an OEM partnership with Censhare and Marmind, integrating its content experience platform into the Entirely AI‑native marketing ecosystem. The collaboration combines Smint.io’s experience engine, Censhare’s two‑decade legacy in digital asset and product information management, and Marmind’s Marketing Resource...
VideoAmp Expands Board with Former Tech and Data Industry Leaders Jonathan Gear and Sari Granat
VideoAmp announced the addition of Jonathan Gear and Sari Granat to its Board of Directors. Gear, a former executive at Clarivate and IHS Markit, and Granat, who led analytics at blockchain firm Chainalysis, bring deep expertise in data services, SaaS,...
PDF7.app Launches AI Chat with PDF After 30,000-User Beta
PDF7.app, a PDF toolkit with over 30 million users, has officially launched its AI Chat with PDF feature after a beta test involving 30,000 participants. The AI assistant claims to cut document‑handling time by an average of two hours per file....
AI-Powered Conversational Messaging Drives Global Black Friday Momentum, Sinch Data Shows
Sinch’s early Black Friday data shows a decisive move toward AI‑driven conversational messaging. Rich Communication Services (RCS) volumes surged 144% year‑over‑year, while email traffic for November rose 32%. The platform recorded 27 billion total interactions during the Black Friday week, with...
Tata Communications Acquires Majority Stake in Commotion Inc., Fast-Tracking AI-Led Transformation Across Its Digital Fabric
Global telecom provider Tata Communications announced it has acquired a 51% stake in Commotion Inc., an AI‑native enterprise SaaS platform operating in the US and India. The deal is aimed at fast‑tracking artificial‑intelligence integration across Tata’s Digital Fabric, especially its...
Navatar and Inven Partner to Deliver AI-Powered Deal Origination for Private Equity and M&A Advisory On Salesforce
Navatar, a leading private‑markets CRM, announced a strategic partnership with Inven, an AI‑driven private‑company discovery platform. The deal embeds Inven’s deal‑sourcing intelligence directly into Navatar’s Salesforce‑based CRM, creating a unified environment for private‑equity and M&A advisors. Investment professionals can now...
Notified Launches Syndicated Articles
Notified has introduced Syndicated Articles, a new editorial workflow within its Content OS platform. The service transforms GlobeNewswire press releases into journalist‑style features and pushes them to more than 4,000 trusted U.S. media outlets, including MSN and Yahoo. By automating...
Aided Launches New AI Platform to Deliver 1-Click, Multi-Model Content Creation for Businesses
AI productivity platform Aided has launched a new solution that unifies five leading large language models—ChatGPT, Claude, Gemini, Grok and Perplexity—into a single interface for businesses. The tool promises one‑click, multi‑model content creation, automating workflows to produce marketing assets in...
Global Dealer Solutions Highlights the Growing Importance of Auto Dealer Local Search Marketing
Global Dealer Solutions (GDS) announced a renewed focus on local SEO, emphasizing its critical role in placing automotive dealerships on Google Search, Google Maps, and “near me” results. The company highlighted that mobile and map‑based discovery now dominate how consumers...