MarTech Series
MarTech Series - Marketing technology insights and industry trends
Ecrio and Saviah Technologies Announce Global Launch of Integrated Private 5G and Edge AI Communications Solution
Ecrio Inc. and Saviah Technologies have launched a globally available, integrated private 5G solution that combines Saviah’s 5GC core software with Ecrio’s Edge AI Communications platform. The offering delivers a native 5G core, IMS/VoNR voice, video and messaging, plus AI‑driven edge workflows for enterprises, system integrators and operators. It supports on‑premises, cloud‑native, or hybrid deployments and is positioned for sectors such as smart manufacturing, energy, logistics and public safety. The solution is now purchasable through both companies’ worldwide sales channels.
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Marketers turned the unremarkable miniature circuit breaker into a globally recognized brand by centering a human‑focused narrative on home safety. Research revealed 42% of Gen Z couldn’t locate their electrical panel, providing a universal truth that drove an animated short...
From Ink to Video: LORii Launches The First Major Leap in Recommendations Since the Typewriter
LORii has launched VidR, a feature that lets educators attach video or audio recordings to traditional recommendation letters. The multimedia content is accessed via QR codes or secure links, with identity verification protecting privacy. VidR aims to capture non‑verbal cues—tone,...
Belfast Digital Expert Warns Organic Search Traffic Fragmenting Across AI Platforms
ProfileTree founder Ciaran Connolly warns that organic search traffic in the UK and Ireland is fragmenting across AI‑driven platforms such as ChatGPT, Perplexity and Google’s AI Overviews. Research suggests up to 25 % of traditional Google traffic could shift to these...
KNOREX Provides Year-End Business Update Highlighting Record Ad Spend in Q4 and Accelerating Commercial Momentum
KNOREX Ltd. reported a year‑end update highlighting record fourth‑quarter ad spend processed through its AI‑driven XPO platform, the strongest in company history. After completing its NYSE American IPO, the firm increased investment in sales, marketing and go‑to‑market initiatives, generating a...
TruePath Vision Expands AI Platform with Weapon Detection to Enhance Safety in Hotels, Schools, and Public Venues
TruePath Vision has launched a weapon‑detection capability on its AI computer‑vision platform, extending real‑time threat awareness to hotels, schools and other public venues. The solution identifies firearms, knives and suspicious behaviors using existing IP‑based cameras, eliminating the need for costly...
Has Marketing Got A Culture Fit Problem? New Data Suggests It Might
New TestGorilla data reveals that culture fit is the leading sourcing obstacle for marketers, with 56% flagging it versus a 47% industry average. While 44% of marketing recruiters report difficulty finding qualified candidates—10 points below the overall rate—marketing teams are...
MobiLoud Launches AI-Powered Analytics Dashboard for Real-Time Mobile App Insights
MobiLoud unveiled an AI‑powered analytics dashboard that gives ecommerce mobile‑app operators a single, real‑time view of performance. The platform aggregates revenue, conversion, engagement, acquisition and push‑notification metrics, letting brands compare app results against their mobile website. AI‑assisted insights and customizable...
Crafter Software Pre-Announces CrafterQ, a New AI Chatbot Platform for Business Websites and Digital Channels
Crafter Software announced CrafterQ, an AI chatbot platform built for business websites and digital channels, with a public waitlist ahead of its early‑2026 launch. The solution promises data‑bounded responses, enterprise‑grade governance, and no‑code configuration to keep AI interactions accurate, secure,...
VideoAmp Appoints Tony Fagan as CEO to Lead Next Phase of AI-Driven Growth
VideoAmp announced a CEO transition, with President Tony Fagan taking the helm on January 6, 2026, while outgoing CEO Peter Liguori moves to the board. The change underscores the firm’s shift toward AI‑driven audience and outcomes measurement. Fagan, who oversaw...
YY Group and Graymatics Enter Into Strategic Partnership for Preferred Distribution of AI Video Analytics in Singapore
YY Group Holding and Graymatics‑SG have signed a strategic partnership to become the preferred distributor of Graymatics’ cloud‑based AI video analytics platform in Singapore. Leveraging YY Group’s extensive network in hospitality, retail and facilities management, the deal will transform existing...
TokTak Unifies Global AI Content Platform Under toktak.ai as Link-Based Creation Surges Worldwide
TokTak has consolidated its worldwide service under the single domain toktak.ai, offering a unified entry point and USD‑based billing for creators and businesses. The platform, the first to generate social content from a simple product link, now produces over 300,000...
Hosted.com’s WordPress Hosting Infrastructure Enhancements for Uptime and Performance
Hosted.com announced a major upgrade to its WordPress hosting platform, delivering a verified 99.9% uptime and faster response times. The overhaul combines high‑frequency AMD processors, DDR5 memory, LiteSpeed caching, and refined database configurations to boost performance during traffic spikes. Integration...
The New Martech Moat: Ecosystem Depth Over Product Differentiation
The martech sector is moving away from product‑centric differentiation toward deep, integrated ecosystems. Core features such as AI, analytics, and automation have become baseline, making them easy to copy via open‑source models and low‑code tools. Vendors now compete on API...
Optimove Launches Its New Email Marketing Solution, Significantly Enhancing Marketers’ Creative Power
Optimove unveiled a next‑generation Email Marketing Solution that blends AI agents, a robust data foundation, and a streamlined UI to boost creative flexibility for marketers. The platform introduces flexible data ingestion, AI‑driven content recommendations, real‑time triggered emails, kinetic widgets, and...
Transcosmos Launches AI Training and Annotation Services Leveraging Talent Across Japan and ASEAN
transcosmos unveiled AI training and data annotation services in Chinese, Japanese and Korean, targeting highly specialized domains such as finance, engineering, geography and history. The offering combines a Human‑in‑the‑Loop model with a network of employees, gig workers and a new...
Consult PR Shares Updates on AI Pay-Per-Click Challenges With Niche Keywords Categories
Consult PR released an update on its AI‑enhanced pay‑per‑click (PPC) programs, highlighting strong overall performance but noting that a subset of clients using niche keywords see slower results. The AI models start with broader keyword matching, requiring weeks or months...
MindMap AI Introduces Chat-Driven Mind Mapping to Turn Complex Content Into Clear Visuals
MindMap AI launched a chat‑driven mind‑mapping platform that transforms text, PDFs, video, audio, and images into editable visual maps. The new Version 2 adds AI Thinking Mode, incremental updates that keep user edits, and an expanded AI Copilot chat with more...
Sorba.ai Partners With Appomax As Channel Partner For Thailand Industrial Ai
Thailand’s industrial AI market gets a boost as Sorba.ai, a leading no‑code AI platform, announced a channel partnership with local solutions provider Appomax. The collaboration will deliver Sorba.ai’s full suite—including DataBridge, predictive maintenance, advanced process control, and VisionAI—through Appomax’s regional...
GeeLark Introduces a New Era of In-App Social Media Automation
GeeLark has launched a mobile‑first social media automation platform that uses cloud‑hosted Android phones instead of APIs or emulators. The service lets marketers run full in‑app actions—posting, liking, commenting, browsing and login—through RPA bots that mimic real user behavior. Integrated...
TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos
TemVideo launches an AI‑driven platform that creates 45‑ to 90‑second long‑form marketing videos from a single product image, eliminating the need for complex prompt engineering. The service combines zero‑prompt video generation with a professional editing suite, multi‑language voice‑overs, and built‑in...
Behavox Reports 30%+ 2025 Growth in AI-Powered Surveillance and Closes the Year with New Releases
Behavox announced that its flagship compliance platform, Behavox Quantum, drove more than 30% ARR growth in 2025, fueled by rising demand for AI‑powered surveillance. The company rolled out a GPU‑accelerated AI Risk Policies engine that slashed alert volumes by over...
IntouchAI by IntouchCX Named a Major Contender in Everest Group’s Conversational AI and AI Agents in CXM Products PEAK Matrix®...
IntouchCX announced that its IntouchAI suite has been named a Major Contender in the Everest Group Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025. The rating highlights the platform’s technology maturity, architectural depth, and ability to...
Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions
Making Science launched AWAKE Venture Studio, an AI‑first venture studio designed to industrialise the creation of internal tools and AI‑native startups. The model leverages two engines—AI Create for discovery and validation, and AI Forge for building and scaling—across global hubs in Chicago,...
Novi AI Simplifies Mobile Content Creation with Browser-Based AI Video Generator and Smart Prompting
Novi AI unveiled Web V2.2.0, a browser‑based AI video generator optimized for mobile devices. The update introduces automated prompt enhancement and a library of predefined video effects, allowing creators to produce 1080p text‑to‑video content without installing apps. Integrated asset‑management dashboards...
Spectral Capital Portfolio Company Fortytwo Telecom Advances Enterprise Messaging with Telegram-Based P2P Technology Platform
Fortytwo Telecom, a Spectral Capital portfolio company, is set to launch a Telegram‑based peer‑to‑peer (P2P) enterprise messaging platform in January 2026. The solution adds secure, CRM‑linked onboarding, AI‑driven customer‑care bots, and automatic SMS failover to Fortytwo’s existing SMS portfolio. First...
Nielsen and Roku Expand Strategic Measurement Partnership
Nielsen and Roku have expanded their long‑term strategic measurement partnership, adding Roku’s device data to Nielsen’s advanced campaign measurement solutions. The integration will feed Roku’s large‑scale TV usage into Nielsen’s Big Data + Panel for both linear and streaming ratings, while Roku...
Buzzy Launches AI Platform Using Social Trend Analysis to Generate Viral Content Ideas
Buzzy unveiled an AI‑driven platform that scans TikTok, Instagram, X and YouTube to generate viral content ideas, positioning itself as the first “AI Viral Machine.” The tool follows a five‑step workflow—Product DNA, Trend Scanning, Decoding Virality, Full Album Generation, and...
IHeartMedia Offers Creators and Publishers Unique New Video Podcast Platform
iHeartMedia announced a free video podcast distribution feature launching in early 2026, expanding its iHeartRadio platform to host full‑length video alongside audio. Creators can submit video via standard RSS feeds without needing iHeart‑owned hosting, preserving full creative and technical control....
Otter.ai Caps Transformational 2025 with $100M ARR Milestone, Industry-First AI Meeting Agents, and Global Enterprise Expansion
Otter.ai announced that it crossed the $100 million annual recurring revenue threshold in 2025, generating more than $500,000 per employee. The company introduced the industry’s first AI Meeting Agent suite, including dedicated sales and SDR assistants that operate in real time....
The Rise of Micromarketing: Why Smaller Audiences Are Driving Bigger Impact
Micromarketing is overtaking broad‑reach campaigns as brands prioritize relevance over sheer volume. Recent data shows 43% of marketers are shifting budget toward micro and nano influencers and tighter audience segmentation. Privacy regulations are curbing third‑party data, forcing companies to leverage...
AiPPT Introduces a Vast PPT Template Library to Make AI-Powered Presentations Easier Than Ever
AiPPT, the AI‑driven presentation platform, launched a massive template library featuring over 200,000 ready‑to‑use PowerPoint designs. The new collection spans business, education, marketing and creative sectors, each fully customizable for brand consistency. Combined with its AI slide generation and editing...
HCLSoftware to Acquire Jaspersoft From Cloud Software Group
HCLSoftware, the software arm of HCLTech, announced plans to acquire Jaspersoft from Cloud Software Group. The deal brings Jaspersoft’s embedded analytics and pixel‑perfect reporting platform into HCLSoftware’s Data & AI (Actian) division. By integrating these capabilities, Actian aims to deliver an...
MEinstein Positions Privacy-by-Design as a Core Principle for Consumer AI Platforms
mEinstein is launching a consumer AI platform built around privacy‑by‑design, keeping data processing on the user’s device and requiring explicit consent for any sharing. The architecture limits raw data transmission, while allowing users to optionally license anonymized, aggregated insights under...
Formfilled Launches to Simplify Website Form Attribution for B2B and Service-Based Businesses
Michigan‑based startup Formfilled has launched a B2B form‑attribution platform that directly feeds website form data into CRM systems. The solution captures UTM, referrer and landing‑page details, auto‑populating hidden fields without developer work or third‑party integrations. It positions itself as a...
Digital Brands Group Advances Suite of AI-Powered Tools for Global Brand Protection and Growth
Digital Brands Group (DBG) announced the expansion of its AI‑driven brand protection suite, beginning with the integration of SECUR3D’s AssetSafe™ platform. AssetSafe uses advanced artificial intelligence to detect counterfeit products, unauthorized use of trademarks, and brand‑asset misuse across eCommerce and...
IAS Appoints Melissa Furze as Head of Data Science
Integral Ad Science (IAS) announced Melissa Furze as its new Head of Data Science, reporting to the CTO. Furze, a former LinkedIn executive, will steer IAS's global AI and analytics strategy, partnering with product, engineering, and commercial teams. Her mandate...
The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth
DemandScience released the 2026 State of Performance Marketing Report, surveying 750 senior B2B marketers. The study uncovers a “Marketing Data Mirage” where inflated intent signals, AI‑generated content, and fragmented martech stacks create misleading success metrics. Findings show 87% of firms...
Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky
Adform, Europe’s leading independent media‑buying platform, announced the acquisition of Splicky, the advertising‑technology division of Switzerland’s Goldbach Group. The deal adds robust Digital Out‑of‑Home (DOOH) capabilities and deep DACH‑region expertise to Adform’s omnichannel stack. By integrating Splicky’s publisher relationships and...
Ecer.com Redefines Cross-Border B2B with an All-in-One Mobile Ecosystem
Ecer.com unveiled an all‑in‑one mobile ecosystem that integrates AI, real‑time messaging, immersive media and VR factory inspections to streamline cross‑border B2B procurement. The platform claims a 300% increase in response efficiency versus email and offers instant translation, 360° product views,...
Wondershare Announces Strategic Collaboration with Topaz Labs to Bring Industry-Leading AI Video Enhancement to Its Creative Software Ecosystem
Wondershare announced a strategic partnership with Topaz Labs to embed the company’s diffusion‑based AI video enhancement model, Starlight, into its UniConverter platform. The integration delivers one‑click upscaling, denoising, deblurring, de‑aliasing and sharpening, allowing sub‑480p footage to be upgraded to HD...
Vuzix and Collins Aerospace Announce Strategic Collaboration to Scale Augmented Reality Defense Solutions
Vuzix Corporation and Collins Aerospace have formalized a multi‑year collaboration to deliver waveguide‑based augmented reality displays for U.S. Department of Defense programs. The partnership has achieved production approval and will begin low‑rate initial production in early 2026, with full‑rate production...
Rockwell Automation: Building Towards Autonomous Operations
Rockwell Automation outlines a roadmap to autonomous operations by integrating industrial data and AI across the enterprise. The company promotes an AI maturity pyramid that moves firms from basic data visualization to predictive analytics, prescriptive decisions, and full autonomy. Real‑time...
I-ESG Launches Fully Upgraded Next-Generation ESG Intelligence Platform Powered by Domain-Specialized AI
i‑ESG unveiled a fully upgraded next‑generation ESG intelligence platform that blends domain‑specialized natural language processing, Retrieval‑Augmented Generation, and layered agentic AI models. Backed by over ten ESG‑focused patents, a 7‑million‑record database, and mapping to more than 500 global regulations, the...
Hosted.com’s Dedicated Email Hosting for Custom Domain-Based Communication
Hosted.com has launched a dedicated Email Hosting service aimed at small businesses, startups, and freelancers who need professional, domain‑based email without purchasing a full web‑hosting plan. The offering promises high‑speed delivery, secure SSL‑encrypted communications, and built‑in spam and anti‑virus protection....
MurafaDigital OÜ Unveils New Insights Into Social Media Ad Stability and Campaign Success
MurafaDigital OÜ released a study on social‑media ad stability, highlighting how consistent posting, policy compliance, precise audience segmentation, creative refreshes, and real‑time data monitoring drive campaign success. The research shows that regular schedules sustain engagement, while adhering to platform guidelines...
Voice Convert AI Launches Solution for Personalized Lead Engagement and Campaign Outreach
Voice Convert AI launched an AI‑driven voice agent platform that automates lead engagement, after‑hours inquiries, and campaign outreach for small and medium businesses. The service prioritizes high‑value prospects while the AI warms low‑priority leads, and includes managed setup, performance guarantees,...
Bryj Appoints James Colgan CEO to Shape the Future of AI-Powered Mobile Marketing
Bryj announced James Colgan as its new chief executive officer, tapping his track record of scaling Outlook Mobile, Slack and Spendesk. Colgan will steer Bryj’s AI‑powered platform that lets marketers build, launch and grow native iOS and Android apps without engineering bottlenecks....
TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc announced the general availability of Arc, an AI‑powered privacy‑management platform designed for modern compliance teams. At its core is Arc Intelligence, a purpose‑built AI layer that leverages advanced language models and TrustArc’s 28‑year expertise, backed by the Nymity Research...
Digital Accelerant Introduces a New Standard for Interactive Video Business Cards and Lead Capture
Digital Accelerant unveiled its Interactive Video Business Card platform, a mobile‑first solution that replaces static paper cards with branded video experiences delivered via QR code, NFC or direct links. The platform captures prospect attention in real time, provides instant access...