MarTech Series
MarTech Series - Marketing technology insights and industry trends
Zenity Now Available on AWS Marketplace, Bringing End-to-End Security to Amazon Bedrock AgentCore and Enterprise AI Agents Everywhere
Zenity announced its availability on AWS Marketplace, streamlining the purchase and deployment of its AI‑agent security platform. The solution extends full‑lifecycle protection to agents built on Amazon Bedrock AgentCore and to broader AI estates across cloud, SaaS, and endpoints. By linking build‑time configuration with live runtime telemetry, Zenity delivers deep visibility, policy‑driven governance, and real‑time threat prevention. The marketplace listing follows a recent native integration with AgentCore showcased at AWS re:Invent.
TNL Mediagene Introduces NLWeb Support to Strengthen Its Digital Media as AI-Native Content Infrastructure for the AI-Driven Web
TNL Mediagene announced the integration of Microsoft’s Natural Language Web (NLWeb) framework into its digital media assets, allowing content to be accessed via plain‑language queries. The move transforms static webpages into machine‑readable, conversational interfaces that AI agents and large language...
MediaRadar Launches Data Cloud: Powering AI-Ready Marketing Intelligence, Everywhere
MediaRadar unveiled its Data Cloud, a cloud‑native platform that delivers AI‑ready marketing intelligence directly into clients' data warehouses, analytics tools, and generative AI models. The offering aggregates $280 billion in media spend, over 35 million creative assets, and data from more than...
GigaStar Appoints Ex-Songfinch Founder & Media Entrepreneur Scott Kitun as Chief Business Officer
GigaStar, a platform that connects YouTube creators with investors, announced the appointment of serial entrepreneur Scott Kitun as Chief Business Officer. Kitun will steer the company’s primary market expansion and prepare for the secondary market launch slated for March 16, 2026. He previously...
Survey by Vibes Finds 65% of Consumers Made a Purchase From a Brand’s Text Message in 2025
Vibes’ 2026 Mobile Consumer Insights survey shows 78% of shoppers have purchased directly from a brand’s SMS or MMS message, with 65% doing so in the past year. Preference for Rich Communication Services (RCS) is strong, as 81% of respondents...
Bluefish Releases 2025 Holiday AI Commerce Report: How Generative AI Rewrote the Holiday Marketing Playbook
Bluefish AI’s 2025 Holiday AI Commerce Report reveals that generative AI now dominates holiday shopping, with paid media accounting for virtually none of the AI‑generated product recommendations. Brands that invested in high‑quality, well‑structured owned and earned content captured the bulk...
MarTech Interview with Michael McNeal, VP of Product at SALESmanago
Michael McNeal, VP of Product at SALESmanago, outlines how AI is reshaping the martech landscape for SaaS marketers. He stresses the shift from fragmented tools to integrated, data‑driven platforms where AI is embedded rather than bolted on. McNeal shares practical...
ITTRackNap Announces US Launch of Its Marketplace and Subscription Commerce Platform, Enabling MSPs, Telecommunications and Distributors to Monetize Cloud Products...
RackNap, an AI‑powered marketplace and subscription automation platform, announced its launch in the United States, extending its presence from APAC and EMEA into the Americas. The solution consolidates ordering, provisioning, billing, and analytics for managed service providers, telecoms, and technology...
Xumo Introduces Advanced Identity Solution to Power Smarter Streaming Investments
Xumo, the Comcast‑Charter streaming joint venture, launched an advanced identity solution that blends its proprietary viewership data with third‑party data from TransUnion, The Trade Desk and LiveRamp. The platform leverages Unified ID 2.0 and RampID to enable privacy‑first audience targeting...
Advanced Digital Automotive Group Announces Adoption of Advanced AI Software for SEO and AEO
Advanced Digital Automotive Group (ADAG) announced it is integrating a new artificial intelligence platform to power its SEO and answer engine optimization (AEO) services for auto‑repair shop clients across the United States. The AI tool automates content creation, refines keyword...
Gpt Ai Corporation, Inc. Declares “Websites Are a Thing of the Past” With Launch of Edgpt.ai Platform for Educational Institutions
GPT AI Corporation launched EdGPT.ai, a conversational AI platform for educational institutions, proclaiming that traditional websites are obsolete. The solution tackles the 94.8% accessibility failure rate highlighted in the 2025 WebAIM Million study by delivering instant, 24/7 information through natural‑language...
DIRECTV FOR BUSINESS Launches Streaming TV Solution For Small Businesses
DIRECTV FOR BUSINESS announced a nationwide launch of a streaming TV solution aimed at small businesses, offering a self‑install option that runs on existing high‑speed broadband. The service includes access to more than 140 free ad‑supported FAST channels from major...
Mindgruve Appoints Spencer Lian-Thornton as VP of Growth and Partnerships
Mindgruve Holdings announced Spencer Lian‑Thornton as Vice President of Growth and Partnerships, effective Jan. 2 2026. Lian‑Thornton arrives after a 12‑year tenure at Amazon where he led retail media strategies for brands such as Wrangler, Hanes and New Balance. In his new...
Getsitecontrol Launches Redesigned Widget Builder 2026: Implementing Agile Editing for Popups and Forms
Getsitecontrol has unveiled a redesigned, no‑code widget builder that gives ecommerce marketers full visual control over popups, forms and teasers. The new editor features a sidebar component tree, drag‑and‑drop reordering, undo/redo, and a built‑in CSS editor for pixel‑level styling. Built...
Wondershare Accelerates Its AI Innovation Layout, With Its Edrawmax Topping the G2 Rankings
Wondershare’s EdrawMax has been named the No. 1 “Easiest to Use Diagramming Software” in G2’s latest user‑driven rankings. The V15 release introduces a AI‑powered “Draw Agent” that creates and edits diagrams via natural language, while integrating Google’s Nano Banana Pro for...
PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
PubMatic unveiled AgenticOS, an operating system that enables autonomous, agent‑to‑agent advertising across premium digital inventory. Built on NVIDIA‑accelerated infrastructure, the platform coordinates AI agents to plan, transact, and optimize campaigns in real time. Early deployments with WPP Media, Butler/Till and...
TiVo OS Expands Entertainment Horizons with New Features, Content Partnerships, and Growing Device Footprint at CES 2026
TiVo OS announced a suite of upgrades at CES 2026, adding a Partner Picks carousel, autoplay hero video trailers, live‑program recommendations and enhanced multilingual voice search. The platform broadened its hardware reach, now supporting 2K‑4K smart TVs, set‑top boxes, soundbars...
Focus Pocus Media Introduces a Paid Media Framework as B2B Companies Increase Digital Advertising Outsourcing
Focus Pocus Media, a B2B‑focused PPC agency, unveiled a structured paid‑media framework aimed at accelerating growth for companies that outsource digital advertising. The model promises faster execution, measurable pipeline and ROAS outcomes, and eliminates the need to expand in‑house teams....
From CTV Awards To CES: Brand Metrics Brings Next-Gen CTV Measurement To Las Vegas
Brand Metrics unveiled an SDK‑free interactive measurement suite for connected‑TV at CES, showcasing pause‑ad capabilities and real‑time surveys without requiring in‑app SDKs. The technology is already live with Tier 1 publishers and follows the company’s recent Best CTV Ad Tech Innovation...
Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying
Marketing Architects has partnered with Jounce Media to embed the latter’s bid‑stream analytics into its proprietary AI buying platform, Annika®. The integration delivers app‑level supply insights, allowing advertisers to see exactly where CTV ads run and to prioritize high‑quality, direct...
Questa Launches a New Privacy Focused Ai Assistant to Get Insights From Business Files Without Any Ai Training on Them
Questa unveiled Novara, a privacy‑first AI analytics assistant that redacts sensitive data before any large language model processes it. The solution uses a local "Blackbox" anonymizer, available on‑premise or in a dedicated cloud account, to ensure documents never train the...
Ecrio and Saviah Technologies Announce Global Launch of Integrated Private 5G and Edge AI Communications Solution
Ecrio Inc. and Saviah Technologies have launched a globally available, integrated private 5G solution that combines Saviah’s 5GC core software with Ecrio’s Edge AI Communications platform. The offering delivers a native 5G core, IMS/VoNR voice, video and messaging, plus AI‑driven...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Marketers turned the unremarkable miniature circuit breaker into a globally recognized brand by centering a human‑focused narrative on home safety. Research revealed 42% of Gen Z couldn’t locate their electrical panel, providing a universal truth that drove an animated short...
From Ink to Video: LORii Launches The First Major Leap in Recommendations Since the Typewriter
LORii has launched VidR, a feature that lets educators attach video or audio recordings to traditional recommendation letters. The multimedia content is accessed via QR codes or secure links, with identity verification protecting privacy. VidR aims to capture non‑verbal cues—tone,...
Belfast Digital Expert Warns Organic Search Traffic Fragmenting Across AI Platforms
ProfileTree founder Ciaran Connolly warns that organic search traffic in the UK and Ireland is fragmenting across AI‑driven platforms such as ChatGPT, Perplexity and Google’s AI Overviews. Research suggests up to 25 % of traditional Google traffic could shift to these...
KNOREX Provides Year-End Business Update Highlighting Record Ad Spend in Q4 and Accelerating Commercial Momentum
KNOREX Ltd. reported a year‑end update highlighting record fourth‑quarter ad spend processed through its AI‑driven XPO platform, the strongest in company history. After completing its NYSE American IPO, the firm increased investment in sales, marketing and go‑to‑market initiatives, generating a...
TruePath Vision Expands AI Platform with Weapon Detection to Enhance Safety in Hotels, Schools, and Public Venues
TruePath Vision has launched a weapon‑detection capability on its AI computer‑vision platform, extending real‑time threat awareness to hotels, schools and other public venues. The solution identifies firearms, knives and suspicious behaviors using existing IP‑based cameras, eliminating the need for costly...
Has Marketing Got A Culture Fit Problem? New Data Suggests It Might
New TestGorilla data reveals that culture fit is the leading sourcing obstacle for marketers, with 56% flagging it versus a 47% industry average. While 44% of marketing recruiters report difficulty finding qualified candidates—10 points below the overall rate—marketing teams are...
MobiLoud Launches AI-Powered Analytics Dashboard for Real-Time Mobile App Insights
MobiLoud unveiled an AI‑powered analytics dashboard that gives ecommerce mobile‑app operators a single, real‑time view of performance. The platform aggregates revenue, conversion, engagement, acquisition and push‑notification metrics, letting brands compare app results against their mobile website. AI‑assisted insights and customizable...
Crafter Software Pre-Announces CrafterQ, a New AI Chatbot Platform for Business Websites and Digital Channels
Crafter Software announced CrafterQ, an AI chatbot platform built for business websites and digital channels, with a public waitlist ahead of its early‑2026 launch. The solution promises data‑bounded responses, enterprise‑grade governance, and no‑code configuration to keep AI interactions accurate, secure,...
VideoAmp Appoints Tony Fagan as CEO to Lead Next Phase of AI-Driven Growth
VideoAmp announced a CEO transition, with President Tony Fagan taking the helm on January 6, 2026, while outgoing CEO Peter Liguori moves to the board. The change underscores the firm’s shift toward AI‑driven audience and outcomes measurement. Fagan, who oversaw...
YY Group and Graymatics Enter Into Strategic Partnership for Preferred Distribution of AI Video Analytics in Singapore
YY Group Holding and Graymatics‑SG have signed a strategic partnership to become the preferred distributor of Graymatics’ cloud‑based AI video analytics platform in Singapore. Leveraging YY Group’s extensive network in hospitality, retail and facilities management, the deal will transform existing...
TokTak Unifies Global AI Content Platform Under toktak.ai as Link-Based Creation Surges Worldwide
TokTak has consolidated its worldwide service under the single domain toktak.ai, offering a unified entry point and USD‑based billing for creators and businesses. The platform, the first to generate social content from a simple product link, now produces over 300,000...
Hosted.com’s WordPress Hosting Infrastructure Enhancements for Uptime and Performance
Hosted.com announced a major upgrade to its WordPress hosting platform, delivering a verified 99.9% uptime and faster response times. The overhaul combines high‑frequency AMD processors, DDR5 memory, LiteSpeed caching, and refined database configurations to boost performance during traffic spikes. Integration...
The New Martech Moat: Ecosystem Depth Over Product Differentiation
The martech sector is moving away from product‑centric differentiation toward deep, integrated ecosystems. Core features such as AI, analytics, and automation have become baseline, making them easy to copy via open‑source models and low‑code tools. Vendors now compete on API...
Optimove Launches Its New Email Marketing Solution, Significantly Enhancing Marketers’ Creative Power
Optimove unveiled a next‑generation Email Marketing Solution that blends AI agents, a robust data foundation, and a streamlined UI to boost creative flexibility for marketers. The platform introduces flexible data ingestion, AI‑driven content recommendations, real‑time triggered emails, kinetic widgets, and...
Transcosmos Launches AI Training and Annotation Services Leveraging Talent Across Japan and ASEAN
transcosmos unveiled AI training and data annotation services in Chinese, Japanese and Korean, targeting highly specialized domains such as finance, engineering, geography and history. The offering combines a Human‑in‑the‑Loop model with a network of employees, gig workers and a new...
Consult PR Shares Updates on AI Pay-Per-Click Challenges With Niche Keywords Categories
Consult PR released an update on its AI‑enhanced pay‑per‑click (PPC) programs, highlighting strong overall performance but noting that a subset of clients using niche keywords see slower results. The AI models start with broader keyword matching, requiring weeks or months...
MindMap AI Introduces Chat-Driven Mind Mapping to Turn Complex Content Into Clear Visuals
MindMap AI launched a chat‑driven mind‑mapping platform that transforms text, PDFs, video, audio, and images into editable visual maps. The new Version 2 adds AI Thinking Mode, incremental updates that keep user edits, and an expanded AI Copilot chat with more...
Sorba.ai Partners With Appomax As Channel Partner For Thailand Industrial Ai
Thailand’s industrial AI market gets a boost as Sorba.ai, a leading no‑code AI platform, announced a channel partnership with local solutions provider Appomax. The collaboration will deliver Sorba.ai’s full suite—including DataBridge, predictive maintenance, advanced process control, and VisionAI—through Appomax’s regional...
GeeLark Introduces a New Era of In-App Social Media Automation
GeeLark has launched a mobile‑first social media automation platform that uses cloud‑hosted Android phones instead of APIs or emulators. The service lets marketers run full in‑app actions—posting, liking, commenting, browsing and login—through RPA bots that mimic real user behavior. Integrated...
TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos
TemVideo launches an AI‑driven platform that creates 45‑ to 90‑second long‑form marketing videos from a single product image, eliminating the need for complex prompt engineering. The service combines zero‑prompt video generation with a professional editing suite, multi‑language voice‑overs, and built‑in...
Behavox Reports 30%+ 2025 Growth in AI-Powered Surveillance and Closes the Year with New Releases
Behavox announced that its flagship compliance platform, Behavox Quantum, drove more than 30% ARR growth in 2025, fueled by rising demand for AI‑powered surveillance. The company rolled out a GPU‑accelerated AI Risk Policies engine that slashed alert volumes by over...
IntouchAI by IntouchCX Named a Major Contender in Everest Group’s Conversational AI and AI Agents in CXM Products PEAK Matrix®...
IntouchCX announced that its IntouchAI suite has been named a Major Contender in the Everest Group Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025. The rating highlights the platform’s technology maturity, architectural depth, and ability to...
Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions
Making Science launched AWAKE Venture Studio, an AI‑first venture studio designed to industrialise the creation of internal tools and AI‑native startups. The model leverages two engines—AI Create for discovery and validation, and AI Forge for building and scaling—across global hubs in Chicago,...
Novi AI Simplifies Mobile Content Creation with Browser-Based AI Video Generator and Smart Prompting
Novi AI unveiled Web V2.2.0, a browser‑based AI video generator optimized for mobile devices. The update introduces automated prompt enhancement and a library of predefined video effects, allowing creators to produce 1080p text‑to‑video content without installing apps. Integrated asset‑management dashboards...
Spectral Capital Portfolio Company Fortytwo Telecom Advances Enterprise Messaging with Telegram-Based P2P Technology Platform
Fortytwo Telecom, a Spectral Capital portfolio company, is set to launch a Telegram‑based peer‑to‑peer (P2P) enterprise messaging platform in January 2026. The solution adds secure, CRM‑linked onboarding, AI‑driven customer‑care bots, and automatic SMS failover to Fortytwo’s existing SMS portfolio. First...
Nielsen and Roku Expand Strategic Measurement Partnership
Nielsen and Roku have expanded their long‑term strategic measurement partnership, adding Roku’s device data to Nielsen’s advanced campaign measurement solutions. The integration will feed Roku’s large‑scale TV usage into Nielsen’s Big Data + Panel for both linear and streaming ratings, while Roku...
Buzzy Launches AI Platform Using Social Trend Analysis to Generate Viral Content Ideas
Buzzy unveiled an AI‑driven platform that scans TikTok, Instagram, X and YouTube to generate viral content ideas, positioning itself as the first “AI Viral Machine.” The tool follows a five‑step workflow—Product DNA, Trend Scanning, Decoding Virality, Full Album Generation, and...
IHeartMedia Offers Creators and Publishers Unique New Video Podcast Platform
iHeartMedia announced a free video podcast distribution feature launching in early 2026, expanding its iHeartRadio platform to host full‑length video alongside audio. Creators can submit video via standard RSS feeds without needing iHeart‑owned hosting, preserving full creative and technical control....