MarTech Series
MarTech Series - Marketing technology insights and industry trends
GRIN Opens Instant, Self-Serve Access to Its Creator Marketing Platform
GRIN, a leading creator management platform, introduced instant, self‑serve access with month‑to‑month pricing, eliminating demos, contracts, and long‑term commitments. The new offering includes a 30‑day free trial and credit‑card billing, allowing brands of any size to launch and scale creator programs immediately. In 2025, GRIN users generated over $245 million in affiliate conversion revenue, produced more than 1.5 million pieces of creator content, and sent over 3.2 million emails. The move aims to democratize influencer marketing as budgets tighten.
Afiniti Introduces Outcome Orchestration, Defining a New Standard for Enterprise AI
Afiniti announced Outcome Orchestration, a new enterprise‑AI category designed to unify and steer contact‑center data, intelligence, and decision‑making toward measurable business outcomes. The solution sits alongside existing tools, acting as an overarching intelligence layer rather than replacing infrastructure. Built on...
Sigma Launches New Process Effectiveness Solution with Snowflake to Power AI-Driven Energy Operations
Sigma Computing has teamed with Snowflake to launch an end‑to‑end data platform for the energy sector, targeting the Overall Process Effectiveness paradox. The joint solution unifies IT, OT and IoT data, allowing oil, gas, power and utility firms to align...
TELUS and RingCentral Expand Business Connect With AI-Powered Features for Canadian Businesses
TELUS and RingCentral are expanding their partnership to embed RingCentral’s AI suite into TELUS Business Connect, a cloud‑based communications platform for Canadian businesses. The integration adds AI Assistant, AI Receptionist, AI Insights, AI Chat, and AI Contact Centre capabilities, automating...
MGID and Marfeel Mark One Year of Partnership, Enhancing Real-Time Monitoring of Editorial Performance for Publishers
MGID celebrates the one‑year anniversary of its partnership with Marfeel, embedding Marfeel’s advanced analytics into the MGID+ suite. The integration delivers real‑time and historical content performance data, revenue analytics, and audience insights across all publisher sites. By combining content metrics...
AirOps Launches Page360, the First Unified Content Performance Layer for the AI Search Era
AirOps unveiled Page360, a unified data layer that brings together SEO metrics, web analytics, and AI search signals into a single real‑time dashboard. The platform lets marketers see how content performs across Google Search, AI assistants like ChatGPT, and engagement...
Ecer.com: Driving Foreign Trade Into the Era of ‘Mobile Transactions’
Ecer.com’s mobile marketplace is reshaping cross‑border B2B trade by enabling end‑to‑end transactions on smartphones. Guangzhou Dinghao Furniture reduced a week‑long order cycle to a single call, leveraging instant messaging, real‑time video and 360° factory tours. Platform data shows response times...
Conquer Launches Voice Plus, A Mobile-First Field Sales App That Eliminates Manual Work
Conquer has introduced Voice Plus, a mobile‑first app that lets field sales reps capture calls, meetings and notes in under 30 seconds, removing the need for end‑of‑day CRM admin. The solution is built natively within Salesforce, syncing activity instantly to...
New Relic Data Report Reveals Clear Link Between AIOps Usage and Increased Engineer Productivity
New Relic’s 2026 AI Impact Report, based on 6.6 million users in 2025, shows that engineers leveraging the platform’s generative AI and AIOps features ship code 80% more frequently than peers without AI. AI‑strengthened observability cuts alert noise by 27% and...
Atrium Launches AIR, Its New Innovation Lab and Product Incubator, and Unveils ZephyrIQ, a Conversational AI Platform for On-Demand Workforce...
Global talent solutions provider Atrium announced the creation of Atrium Innovation & Research (AIR), a dedicated technology lab and product incubator. AIR’s first offering, ZephyrIQ, is a conversational AI platform that delivers instant, on‑demand insights from complex extended workforce data....
Why the Brain Rejects Ads Marketers Love
The article presents a five‑question framework—attention, memory, choice, trust, and emotion—derived from cognitive psychology to evaluate ad effectiveness. It shows how inattentional blindness, the serial‑position effect, choice overload, thin‑slicing, and emotional resonance shape a viewer’s split‑second decisions. Practical tips include...
75% of Visitors Will Switch to a Competitor When a Website Feels Unsafe, Liferay Survey Finds
Liferay’s 2026 Broken Trust Report, based on a survey of 1,000 U.S. adults, finds that 75% of users will abandon a website they perceive as unsafe and often turn to a competitor. A single “off” moment erodes trust for 61%...
Amaze Announces Expanded Partnership with Contend to Scale the Next Generation of Creator-Led Commerce
Amaze Holdings announced an expanded strategic partnership with Contend, elevating the studio from advisor to fully integrated partner. The collaboration will combine Contend’s storytelling expertise with Amaze’s global commerce platform to deliver end‑to‑end creator‑led product launches. Throughout 2026 the duo...
RainFocus Introduces RainFocus Nexus, a Secure, Cloud-Agnostic System of Specialized AI Agents to Act As Teammates to Event Marketers
RainFocus unveiled Nexus, an AI‑driven collaboration layer that turns its event marketing platform into a team of specialized agents. The system introduces an orchestration layer, a context layer, and a unified system of record, enabling agents to automate configuration, guide...
Comscore 2026 State of Programmatic Report: CTV and Audio Expected to Drive Growth With Cross-Channel Performance Measurement Critical to Smarter...
Proximic by Comscore’s 2026 State of Programmatic Report shows 58% of media buyers will boost programmatic spend next year, with CTV and audio emerging as the sole channels slated for budget growth. CTV is projected to command 26% of media...
FADEL Unveils FADEL AIVA™, Its AI Technology for Brand Compliance and Licensing Operations
FADEL introduced FADEL AIVA™, an AI platform that unifies generative, analytical, and predictive capabilities to automate brand compliance and licensing workflows. The solution embeds purpose‑built AI agents—such as a Reviewer Agent for product approvals and a Contract Ingestion Agent for...
SutiCLM Redefines Contract Management With AI-Powered Automation and Intelligence
SutiSoft launched SutiCLM, an AI‑driven contract lifecycle management platform that automates drafting, negotiation, approval, and storage. The solution uses generative summarization, clause suggestions, risk detection, and conversational AI to cut cycle times and lower compliance risk. Executives claim the tool...
CrafterCMS Announces New Cursor AI Skill That Accelerates Digital Experience Development
CrafterCMS unveiled a new Cursor AI skill that instantly converts static HTML design templates into fully managed headless CMS projects. The open‑source tool, available via the CrafterCMS Marketplace and GitHub, automates markup restructuring, content model creation, and Git‑based workflow setup....
Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences
Vistaprint has chosen Fivetran to automate data movement from its core systems into Snowflake and to push governed first‑party data back into marketing and customer‑engagement tools via reverse ETL. The partnership supports Vistaprint’s cloud‑first, data‑mesh architecture, enabling real‑time personalization, more...
New Independent Study: 80% of Enterprises Plan to Increase DAM Investment as AI and Content Orchestration Reshape Digital Operations
A Forrester Consulting study commissioned by Orange Logic finds that 80% of enterprises will increase Digital Asset Management (DAM) investment over the next two years. The research frames DAM as a strategic orchestration layer rather than a passive repository, linking...
CallFinder Unveils Targeted Microlearning Video Training for Contact Center Teams Through Collaboration with BenchmarkPortal
CallFinder, an automated quality‑assurance and coaching platform for contact centers, announced a collaboration with BenchmarkPortal to deliver BenchmarkPortal’s Learning Channel+ microlearning video library to its clients. Learning Channel+ provides a subscription‑based catalog of more than 50 short, five‑minute videos designed...
Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
Vertafore Expands AI Capabilities in Surefyre to Save Hours During Program Submissions
Vertafore has added AI-driven PDF‑to‑web form automation to its Surefyre platform, enabling program administrators to transform PDF submission forms into digital applications with a single click. The feature reduces the manual effort of creating web forms from up to four...
Salt Security Expands “Universal Visibility” With Specialized API Security for Databricks and Rapid Edge Support for Netlify
Salt Security announced two strategic integrations that broaden its Universal Visibility platform: the Salt Databricks Connector and the Salt Netlify Collector. The Databricks connector provides dedicated API‑security discovery for the Agentic AI Action Layer, mapping AI agents’ API calls and...
Neusoft and Cerence AI Sign Strategic Cooperation Agreement to Deliver an AI-Powered Automotive Cockpit Platform
Neusoft and Cerence AI have signed an MOU to co‑develop a large‑language‑model‑driven voice platform for automotive cockpits. The collaboration will embed Cerence AI’s conversational and generative AI capabilities into Neusoft’s NAGIC intelligent cockpit software. Together they will deliver pre‑integrated, scenario‑focused...
Protiviti Awarded Microsoft Frontier Partner Badge, Recognizing Leadership in AI-First Solutions
Protiviti has been awarded the Microsoft Frontier Partner badge, highlighting its leadership in AI‑first solutions across Microsoft’s cloud portfolio. The recognition underscores the firm’s ability to blend AI agents with human expertise to deliver measurable ROI and secure, compliant outcomes....
Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs
Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...
GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services
GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....
3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables
Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
Syntax Launches Construction Toolkit for SAP Solutions to Accelerate Cloud Transformation for Engineering, Construction, and Operations Firms
Syntax has launched the Construction Toolkit for SAP Solutions, a suite of four purpose‑built applications that embed construction‑specific workflows directly into SAP Cloud ERP. The toolkit includes change order management, forecasting, mobile field data capture, and progress billing, aiming to...
Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale
Transparent Partners unveiled Agent Studio, a secure AI‑powered platform that hosts agents and converts transformation deliverables into an always‑on, searchable knowledge base. The first deployment, Transparent Project Agent, enables natural‑language queries that surface insights from past projects without digging through...
Kyndryl Unveils New Approach to Driving SAP Modernization Powered by Agentic AI
Kyndryl announced a new Clean Field SAP modernization approach powered by agentic AI, developed with Nova Intelligence. The method automates code customization and remediation during ECC‑to‑S/4HANA migrations, delivering a clean core and faster, lower‑cost transformations. It integrates SAP Business Data...
Netrush Selects IQRush as Strategic Partner to Power AI-Driven Discovery Across the Customer Journey
AI-driven answer engines are reshaping the early stages of the customer journey, prompting brands to seek visibility into how these systems represent them. Netrush, an ecommerce growth agency, announced a strategic partnership with IQRush, a Generative Search Optimization and Answer...
The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments,...
Qlik Welcomes Mark Relph of AWS to AI Council
Qlik announced that Mark Relph, a Director at Amazon Web Services, has joined its AI Council, bringing deep cloud‑ecosystem and enterprise AI implementation experience. The council, launched in 2024, advises Qlik on practical, responsible AI adoption that emphasizes data governance...
Liveops Unveils LiveNexus to Help Enterprises Modernize CX with Confidence
Liveops announced LiveNexus, an AI‑human orchestration platform that combines its 20,000‑plus agent network, three decades of CX data, and best‑in‑class AI into a single operating model. Debuted at Customer Contact Week 2026, the solution lets enterprises test, validate, and scale...
Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Channel99 unveiled an AI‑driven Paid Search Optimization tool aimed at B2B marketers, shifting measurement from click‑based metrics to cost‑to‑engage target accounts. The platform scores keywords and ad groups by their ability to reach ideal customers, surfacing waste and recommending budget...
Guideline Strengthens Senior Leadership Team with Three Strategic Appointments
Guideline announced three senior leadership appointments: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President of North American Data, and Vivian Herron as Senior Vice President of Sales for North America Brands and Agencies. The hires follow...
Copeland Advances AI and Digital Strategy with Acquisition of Bueno Analytics
Copeland, a global compression‑technology leader, announced an agreement to acquire Bueno Analytics, an Australian SaaS firm that embeds AI and machine‑learning into building and cold‑chain analytics. Bueno’s platform, already deployed at several thousand commercial sites worldwide, will be merged with...
Saltbox Mgmt Introduces S1, Defining a New Category of AI-Enabled Salesforce Services
Saltbox Management launched Saltbox.One (S1), an AI‑powered platform that creates a shared intelligence layer for Salesforce services. S1 aggregates over a century of consulting experience, architectural patterns, and revenue‑driving insights into a single knowledge base used by every consultant. The...
OnePlan Announces Acquisition of Smart360, Expanding Leadership in Enterprise Architecture, Application Portfolio Management & Strategic Portfolio Management
OnePlan announced the acquisition of smart360, merging its Strategic Portfolio Management platform with smart360’s Enterprise Architecture and Application Portfolio Management solutions. The combined offering creates a single, insight‑driven system that links strategic intent, technology architecture, and execution. Customers will gain...
TransAct Appoints Dana Loof as Chief Marketing Officer to Accelerate Growth and Platform Expansion
TransAct Technologies announced the appointment of Dana Loof as Chief Marketing Officer to steer its global marketing strategy and accelerate growth of its BOHA! platform and casino‑gaming solutions. Loof brings a 30‑year track record in high‑growth tech firms, including senior...
Sitecore Expands Reseller Program with New Global Elite Initiative to Accelerate SitecoreAI Adoption in Growth Markets
Sitecore announced the expansion of its Global Reseller Program with a new Global Elite initiative, appointing FPT Software as the first elite partner. The elite status grants FPT exclusive reseller rights in Vietnam and non‑exclusive rights across selected Asian and...
Unstoppable Domains and Digital Future Studio Launch .digitalfuture TLD at Davos to Support the Next Generation of Builders
Unstoppable Domains and Digital Future Studio unveiled the .digitalfuture top‑level domain at the World Economic Forum in Davos. The new TLD targets founders, operators, and organizations operating at the intersection of emerging tech, regulation, and finance. Backed by Unstoppable Domains’...
TruVideo Introduces Video Quality Score (VQS)
TruVideo launched Video Quality Score (VQS), an AI‑driven model that grades automotive inspection videos against a benchmark for content, process, and delivery. Trained on more than 80 million service videos, VQS outperforms generic AI models by over 30 accuracy points. In...
Comcast’s Universal Ads Appoints David Shaw as Head of Global Expansion to Oversee Platform’s International Rollout
Comcast’s Universal Ads has hired David Shaw, a veteran of Twitter, Snap, TikTok and Reddit, as Head of Global Expansion. Shaw will oversee the commercial rollout of the TV‑focused ad platform beyond the United States, beginning with a UK launch...
Elastic Supercharges Performance for Serverless Offering on AWS
Elastic announced a performance upgrade for its Elastic Cloud Serverless on AWS, leveraging new Graviton instances. The enhancement delivers up to 50% higher indexing throughput and 37% lower search latency, with no additional cost to users. The serverless service remains...
FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services
FunnL has expanded its B2B demand‑generation platform by adding social media management and video production services. The new creative capabilities integrate directly with its existing ICP development, multi‑channel outreach, and appointment‑setting tools, creating a single operating system for brand and...
Strategic Partnership with Noetics and White Label Communications to Revolutionize ERP-Driven Communications Solutions
Noetics announced a strategic partnership with White Label Communications to merge its next‑generation ERP platform with the latter’s Unified Communications as a Service (UCaaS) suite. The collaboration creates a single, integrated framework that combines core operational tools with cloud‑based voice,...
Boardwalktech Launches Verity, the Intelligent Controls Platform
Boardwalktech Software Corp. unveiled Verity, an AI‑driven Intelligent Controls Platform aimed at banks, insurers and other highly regulated enterprises. The solution uses generative and agentic AI to automate the design, execution, testing and continuous monitoring of operational, financial and compliance...