Mixergy

Zapier Is Using AI to Sell to AI

Zapier founder Wade Foster explains that AI agents are becoming the primary buyers of software, forcing companies to market to machines instead of humans. He describes Zapier’s approach of serving agents with ultra‑fast, plain‑text documentation and internal AI “skills” like the War Council that orchestrate sub‑agents for decision‑making. Foster also notes Zapier’s preference for leveraging third‑party AI tools rather than building core infrastructure, reserving internal development for niche utilities. The conversation highlights a nascent AI‑skill marketplace that could reshape SaaS revenue models.