New York Times – Television

How ‘Virgin River’ Became One of Netflix’s Biggest Hits

Netflix’s romance series "Virgin River" has become one of the platform’s most reliable hits since its 2019 debut, despite modest budgets and a cast without A‑list names. Filmed largely in British Columbia’s Fraser Valley, the show leverages authentic small‑town scenery to create a cozy, escapist world that resonates with global audiences. The series now sits at seven seasons, pulling tens of millions of viewers each week and spawning local tourism around its shooting locations. Its success illustrates how niche genre storytelling can drive sustained subscriber engagement.