Only Dead Fish

Only Dead Fish

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Neil Perkin’s independent strategy blog on organizational agility, leadership, and marketing in the AI era.

When Efficiency Is Not Enough
NewsApr 7, 2026

When Efficiency Is Not Enough

The 2011 Tōhoku earthquake and tsunami slashed Toyota’s production by 78% and its quarterly profit by 99%, exposing the fragility of a supply chain built on extreme just‑in‑time efficiency. The disaster forced Toyota to add slack—requiring months of inventory, diversifying...

By Only Dead Fish
Using AI to Transform Client Relationships
NewsMar 30, 2026

Using AI to Transform Client Relationships

The article outlines how AI can reshape client relationship management by leveraging persistent knowledge bases, tailored system prompts, and synthetic client personas. It stresses that feeding large language models with structured, contextual data dramatically improves output relevance and strategic insight....

By Only Dead Fish
How AI Rewires How We Think
NewsMar 25, 2026

How AI Rewires How We Think

The article examines how AI, since AlphaGo’s 2016 victory, has become indispensable for elite Go players, reshaping training methods and competitive standards. Modern professionals now rely on AI analysis to replicate machine‑generated moves, especially in the game’s middle phase where...

By Only Dead Fish