Only Dead Fish

Only Dead Fish

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Neil Perkin’s independent strategy blog on organizational agility, leadership, and marketing in the AI era.

Why Every Company Needs an AI Philosophy
NewsMay 5, 2026

Why Every Company Needs an AI Philosophy

The article argues that every organization should craft an explicit AI philosophy, not just an AI strategy, because AI systems inherently embed philosophical assumptions about purpose, knowledge, and reality. It highlights three branches—teleology, epistemology and ontology—already baked into models, and...

By Only Dead Fish
The Brodie Helmet Problem
NewsApr 28, 2026

The Brodie Helmet Problem

The Brodie helmet, designed by John Leopold Brodie in 1915, replaced soft cloth caps to shield British soldiers from shrapnel. By the end of World War I, roughly 7.5 million helmets had been manufactured. War Office records showed head‑injury counts per...

By Only Dead Fish
Are We Having the Wrong Conversation on AI and Jobs?
NewsApr 11, 2026

Are We Having the Wrong Conversation on AI and Jobs?

Recent Anthropic research shows AI’s theoretical capabilities far exceed current usage, yet early labor data reveal no sharp increase in job loss, even for roles most exposed. The article argues that the gap stems from tacit, context‑dependent skills—what economists call...

By Only Dead Fish
When Efficiency Is Not Enough
NewsApr 7, 2026

When Efficiency Is Not Enough

The 2011 Tōhoku earthquake and tsunami slashed Toyota’s production by 78% and its quarterly profit by 99%, exposing the fragility of a supply chain built on extreme just‑in‑time efficiency. The disaster forced Toyota to add slack—requiring months of inventory, diversifying...

By Only Dead Fish
Using AI to Transform Client Relationships
NewsMar 30, 2026

Using AI to Transform Client Relationships

The article outlines how AI can reshape client relationship management by leveraging persistent knowledge bases, tailored system prompts, and synthetic client personas. It stresses that feeding large language models with structured, contextual data dramatically improves output relevance and strategic insight....

By Only Dead Fish
How AI Rewires How We Think
NewsMar 25, 2026

How AI Rewires How We Think

The article examines how AI, since AlphaGo’s 2016 victory, has become indispensable for elite Go players, reshaping training methods and competitive standards. Modern professionals now rely on AI analysis to replicate machine‑generated moves, especially in the game’s middle phase where...

By Only Dead Fish
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