PagerDuty – Blog

From Embedded to Everywhere: How Forward Deployed Engineering Was Born at PagerDuty by Doug McClure

PagerDuty launched Forward Deployed Engineering (FDE), a model that embeds engineers directly with customers to build product features that solve real‑time problems. The approach evolved from ad‑hoc professional services engagements, leveraging AI tools to contribute code in unfamiliar stacks and ship fixes as core product releases. By moving the team under product development, PagerDuty created a flywheel that accelerates learning, standardizes contributions, and scales impact across its customer base.