Pixalate - Latest News and Information
Pixalate has launched the Connected TV (CTV) Seller Trust Index 2.0, an independent, quarterly‑updated benchmark that rates more than 20 programmatic CTV ad sellers on arbitrage and invalid‑traffic risk across Roku, Amazon Fire TV, Apple TV, Samsung TV and LG in the United States. The index distinguishes sellers that deliver true publisher‑direct inventory from those that act as resellers, using metrics such as Arbitraged Inventory Ratio, DIRECT Publisher Penetration, SIVT and GIVT ratios. Google AdExchange leads the rankings with zero arbitrage, while roughly one‑third of SSPs on Amazon Fire TV and half on LG are classified as primary resellers. The data is publicly available at no cost.
Pixalate launched the Mobile Seller Trust Index (STI) 2.0, a free quarterly benchmark that rates more than 200 open‑programmatic mobile app sellers in over 100 markets. The index uniquely separates arbitraged inventory from authorized‑direct traffic and adds sophisticated invalid‑traffic (SIVT) and...
Pixalate’s March 2026 recap highlights that Roku captured 31% of global open‑programmatic CTV ad spend in Q4 2025, though its share slipped for the second straight quarter. The report also reveals that 36% of mobile‑app traffic was classified as invalid, underscoring persistent...
Pixalate released its Q4 2025 programmatic ad viewability report for the EMEA region, covering the United Kingdom, France, Germany and Israel. The study shows non‑viewability rates ranging from 21% to 50% across mobile web, mobile in‑app and desktop web platforms, with...
Pixalate released its Q4 2025 Asia‑Pacific programmatic ad viewability report for India, revealing that 46% of mobile in‑app ads, 30% of mobile web ads, and 36% of desktop web ads were not viewable. The study, based on 106 billion global open‑programmatic impressions,...
