News•Mar 31, 2026
Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)
Running Google Local Service Ads (LSA) alongside traditional Google Ads often leads to internal competition, causing businesses to pay twice for the same lead. The overlap is most pronounced in high‑intent emergency services like plumbing and HVAC, as well as high‑cost‑per‑lead verticals such as roofing. By auditing search terms, applying exact‑match negatives, and assigning each platform distinct roles, marketers can reduce wasted spend and improve cost‑per‑acquisition. Proper attribution using separate tracking numbers is essential to measure true performance.
