Singular - Latest News and Information
Singular released its 2026 ROI Index, the most extensive mobile‑marketing benchmark built on trillions of impressions, billions of clicks and installs. The report adds the first multi‑touch attribution (MTA) leaderboards, revealing that Meta delivers up to 50% higher ROAS and Snapchat 20% higher ROAS when credit is distributed across the full conversion path. Four ad networks—Google Ads, Meta, Mintegral and TikTok—each logged 29 leaderboard appearances across operating‑system splits, verticals and attribution models. The index also introduces three MTA‑specific metrics: Exclusive Reach, Assist Power and MTA Uplift, while confirming iOS performance stability post‑ATT.
Afterverse, the Brazilian studio behind PK XD, added Singular’s multi‑touch attribution (MTA) to its TikTok user‑acquisition campaigns in Brazil, Mexico and Argentina. MTA revealed TikTok’s return on investment was twice the level reported by last‑click models, with a 70% assisted‑install rate,...
